The new car market is a total bloodbath #311
The Intercooler
The Intercooler Apr 27, 2026
The new car market is a total bloodbath #311

The new car market is a total bloodbath #311

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The new car market is a total bloodbath #311
Topic

new car market

They’re talking about what’s happening to car sales right now—who’s winning, who’s struggling, and why it feels brutal for car companies. It’s basically the overall “health” of the market for brand-new cars.

Concept

car company CEO these days

They’re saying running a car company right now feels like a no-win situation. When the market is tough, even good companies can get squeezed by costs and weaker demand.

Concept

absorbed by another

They’re asking whether some car companies might get taken over by other companies. When the market gets really bad, consolidation can happen to keep the business alive.

Brand

Rover

Rover was a well-known British car brand. The point here is that brands can vanish even if they used to be big and familiar.

Brand

Saab

Saab was a Swedish car brand that eventually went away. They’re using it as proof that even respected brands can fail when the market turns.

Brand

BMW

BMW is mentioned as an example of a big, well-known car company. The takeaway is that no brand should assume it’s safe forever.

Concept

brands being absorbed into other companies

Sometimes car brands get bought by bigger companies. When that happens, the new owner may steer the brand in a different direction, which can make the cars feel less like what longtime fans expect.

Concept

small, high quality luxury car manufacturers

Some luxury car brands sell fewer cars and spend more per car to keep quality high. The hosts are saying that even though there are easier ways to make money, these companies choose the harder path of making cars.

Brand

Aston Martin

Aston Martin is a luxury car brand from the UK. The hosts mention it because it’s a smaller, premium sports-car company that’s hard to run profitably compared with other luxury businesses.

Brand

McLaren

McLaren is a high-end sports-car brand from the UK. The hosts bring it up as an example of a premium car company that’s not chasing easy money, but trying to build a brand people truly love.

Concept

2008 financial crash

In 2008, the economy basically took a big hit. When people feel unsure about money, they buy fewer cars, and it becomes harder for dealerships to get customers approved for loans.

Concept

semiconductor crisis

Modern cars rely on lots of small computer chips. If those chips are hard to get, factories can’t finish cars, so production slows down.

Concept

Trump tariffs

Tariffs are taxes imposed on imported goods, and in the auto world they can raise the cost of parts and vehicles crossing borders. That can squeeze margins and force companies to renegotiate sourcing or pricing.

Concept

energy transition from fossil to renewables

This is the big shift away from burning fossil fuels toward cleaner energy like wind and solar. That pressure influences what car companies build, especially more electric vehicles.

Brand

Volkswagen group

Volkswagen Group is a huge car company with lots of brands under one umbrella. The point here is that smaller or less-backed automakers have a harder time surviving tough times because they don’t have that same financial cushion.

Concept

EV market

“EV market” just means the business of electric cars—who’s building them, how many people are buying them, and whether the companies think it’s making money. The discussion here is about EV plans getting scaled back because sales aren’t meeting expectations.

Concept

rolling back EV commitments

Rolling back EV commitments means car companies are backing off from big promises they made about going fully electric. If sales are slower or costs are higher than expected, they may delay or cancel parts of their EV plans.

Brand

Ford

Ford is one of the big automakers mentioned as cutting back on electric-car plans. The point is that they’re canceling some EV models because they don’t think those investments will pay off right now.

Term

write-down

A write-down is basically a financial “we were wrong” adjustment—companies admit some investment isn’t worth as much as they thought. Here, it’s tied to EV plans that didn’t work out.

Term

battery powered vehicles

“Battery powered vehicles” means cars that run on electricity stored in a battery. The hosts are saying some companies are stepping back from building more of these cars.

Brand

General Motors

General Motors is also mentioned as taking a big financial hit tied to EV plans. The takeaway is that EV strategies are being adjusted because the numbers aren’t working out the way companies expected.

Brand

Cadillac

Cadillac is GM’s luxury brand. If Cadillac isn’t going fully electric by 2030, it usually means they think EV sales or costs aren’t lining up with earlier plans.

Brand

Stellantis

Stellantis is a big car company that owns several brands. A “write-off” like this usually means they spent money expecting one outcome, and the results were worse than planned.

Brand

Volvo

Volvo is a car brand that has been pushing EVs. If it’s backing off an all-electric-by-2030 plan, it suggests EV demand or economics aren’t moving as fast as expected.

Concept

internal combustion engine development

This is the work of improving gas engines—making them cleaner and more efficient. The point here is that companies are changing their plans and continuing engine work longer than they previously said.

Brand

Porsche

Porsche is a German sports-car brand, and its EV rollout decisions are closely watched because it’s known for performance and engineering. The transcript says Porsche dialed back EV plans due to weaker demand, China pressure, and higher US tariffs—showing how global trade and regional sales can reshape product strategy.

Porsche Panamera
Car

Porsche Panamera

The Porsche Panamera is Porsche’s four-door sports sedan. Keeping it in production with gas or hybrid power means Porsche isn’t betting everything on EVs right away.

Concept

hybrid powertrains

A hybrid uses both a gas engine and an electric motor. It’s a “middle step” that can reduce fuel use while still giving you the flexibility of gas.

Brand

Lotus

Lotus makes performance cars. If Lotus is changing from “full EV” to a plug-in hybrid setup, it means they’re adapting their electrification plan based on what buyers and the market will support.

Term

plug-in hybrid electric powertrain

A plug-in hybrid is part electric and part gas. You can charge it like an EV, but it also has a gas engine for when you need it.

Brand

Mercedes-Benz

Mercedes-Benz is a major luxury car brand. The transcript says they first committed strongly to EVs, then later changed course—showing how plans can flip when the market doesn’t cooperate.

Concept

electric-only vehicle architectures

This means building a car’s design specifically for electric power, not just converting a gas-car design. If a company changes this plan, it usually means the EV rollout is harder or slower than expected.

Concept

electrified vehicles, including hybrids

Electrified vehicles are cars that use electricity to help power the drivetrain. Hybrids use both gas and an electric motor, while full EVs use electricity only.

Concept

2030 EV sales forecast

An EV sales forecast is a prediction of how many of a company’s cars will be electric by a certain year. If the forecast drops, it usually means they think fewer customers will buy EVs than they expected.

Company

Bentley Beyond 100 strategy

Bentley’s “Beyond 100” was a big plan to move toward electric cars. The key point here is that Bentley kept changing the timeline and ultimately gave up on the original “fully electric by 2030” goal.

DB2 Aston Martin Db12S
Car

DB2 Aston Martin Db12S

The Aston Martin DB2 is an older sports car model from Aston Martin. It’s mentioned because it’s part of the brand’s history and the “DB” name is important to Aston Martin. The podcast brings it up while talking about a newer Aston Martin event.

Concept

EV transition

The EV transition is the shift from gas cars to electric cars. The point being made is that automakers, customers, and the market aren’t moving together as smoothly as expected.

Concept

infrastructure

Here, “infrastructure” refers to the charging network and related support systems that make EV ownership practical. If charging access improves, EVs become easier to live with—so the market can shift from “theoretically good” to “actually usable.”

Concept

demand vs supply mismatch

Car companies have to plan and build cars well ahead of time. If they don’t build enough EVs when people start wanting them, buyers can’t find the cars they want.

Concept

EVs costing less than 20,000 pounds

They’re talking about EVs that cost under £20,000. That price matters because it’s the point where more normal buyers can consider an EV instead of it being a luxury purchase.

Renault Twingo
Car

Renault Twingo

The Renault Twingo is a small car made for city driving. It’s meant to be easy to maneuver and park. The podcast is bringing it up because the host is planning to drive it and wants to see how it feels.

Concept

solid state battery

A solid-state battery is a newer type of EV battery that uses solid materials instead of the usual liquid inside the battery. People expect it could make EVs safer and possibly give more range, but it’s still not everywhere yet.

Concept

EVs are almost indistinguishable from each other mechanically

They’re saying a lot of EVs use very similar basic technology underneath. If the hardware is close, companies often try to stand out with gadgets, software, and features instead of big mechanical differences.

Concept

EVs properly

The host means EVs are being designed better now, not just converted from gas-car designs. That usually helps the car use energy more efficiently and feel more practical.

Bmw Ix3
Car

Bmw Ix3

The BMW iX3 is BMW’s electric SUV. The point of mentioning it is that EVs are getting better at going farther on a charge than they used to.

Term

range

“Range” means how many miles you can drive before the battery runs out. EVs are getting better at this, but real-world driving can be different from marketing claims.

Mercedes CLA
Car

Mercedes CLA

The Mercedes CLA is a small Mercedes model. The host is saying that even with a smaller battery, newer EVs can still drive around 400 miles on a charge.

Concept

industrial strategy

An industrial strategy is basically a long-term plan by governments (and sometimes industries) to guide how a whole sector grows. The point here is that car makers can’t wait for perfect timing—they have to commit early.

Concept

EV

An EV is an electric car that runs on a battery instead of gasoline. The big practical question is whether it’s easy enough to charge it where you live and drive.

Concept

transition from combustion to zero emissions

Car companies are trying to move away from burning fuel to making cars that produce no tailpipe pollution. That usually points to electric cars, and sometimes hydrogen cars, but the switch depends a lot on charging or fueling infrastructure.

Concept

massive, massive struggle

The “struggle” is basically the hard part of switching car companies from making gas cars to making electric or hydrogen cars. It’s not just the cars themselves—factories, suppliers, and customer demand all have to change too.

Concept

bloodbath out there at the moment

“Bloodbath” here means the car market is really tough right now. Companies are competing hard, and it can lead to price cuts and financial stress.

Concept

hydrogen is the answer

Hydrogen cars make electricity using hydrogen, so they don’t burn gasoline. The catch is that hydrogen has to be made and delivered to fueling stations, which is why it’s not as widespread as charging.

Concept

hydrogen fuel cells

A hydrogen fuel cell is a way to make electricity inside the car using hydrogen gas. The car still drives like an electric car, but it “refuels” with hydrogen instead of charging batteries. The challenge is that there aren’t many hydrogen stations yet, so the system needs a lot of infrastructure to work well.

Concept

bridging technology

A “bridging technology” is a stopgap solution that helps us get from today’s cars to whatever comes next. The speaker is saying EVs might play that role the way hybrids do now. The open question is whether EVs will be the final destination or just an in-between step.

Concept

government mandates

Government mandates are rules that require car companies to sell a certain number of zero-emission cars. The speaker’s point is that these targets may be set faster than people are ready to buy them. That mismatch can make the market feel chaotic for both buyers and manufacturers.

Concept

EV mandates

Some governments set rules for how many electric cars a company must sell. If a company falls short, it can face big penalties and has to adjust its strategy.

Concept

EV credits

Some governments require car companies to sell a certain percentage of electric cars. If they don’t, they can sometimes buy “points” from other companies that did better, instead of selling enough EVs themselves.

Concept

discounting EVs to push units

Discounting means lowering the price or offering incentives so more people buy the cars. Here, the hosts are saying companies do it to sell enough EVs to meet government requirements.

Term

residuals

Residual value is what a car is expected to be worth later, like at the end of a lease. If a company discounts cars a lot today, buyers may expect lower resale prices later too.

Brand

Tesla

Tesla is being used as an example of a company that may be doing well enough on EV sales that other automakers would need to “pay” for credits to catch up.

Concept

zero emissions by 2035

Some governments set rules that say new cars sold after a certain year must produce no exhaust pollution. That pushes car companies to make more electric cars instead of gas cars.

Concept

90 percent

Instead of requiring every new car to be zero-emission, the rule is loosened so some share can still be non-electric for longer. That gives automakers more time to transition.

Concept

combustion cars

Combustion cars are regular gas or diesel cars that burn fuel and produce exhaust. The point here is that policy changes can let these cars stick around longer.

Concept

road pricing scheme

Road pricing is a system where you pay for driving, usually based on where or when you drive. The idea is to charge drivers differently depending on the type of vehicle.

Topic

threat from the East

They’re talking about competition from Chinese car brands. The main point is how that competition can shake up the market, especially on price.

Concept

Chinese cars

They mean cars made in China that are showing up more in other countries. The conversation is about why they’re becoming common—often because they’re priced aggressively.

Concept

subsidized by the Chinese state

Some Chinese car companies may get financial help from the government. That can make it easier for them to sell cars cheaper than other brands, because their costs are effectively lower.

Concept

carmaker incentives

Incentives are the reasons companies make certain choices, like how much they can afford to discount cars or how they decide what to build. If those reasons are different for different companies, the market can get more competitive fast.

Concept

on-limit handling characteristics

“On-limit” means pushing the car really hard, close to the point where it starts to lose grip. The hosts are saying some buyers might not care as much about how the car behaves when you’re driving it at that extreme level.

Concept

inadvertent commerce threats

They’re describing competition that ends up hurting the old guard, even if it wasn’t planned as a direct attack. The idea is that this pressure can force other brands to make better cars.

Brand

Japanese

They’re pointing to a past period when Japanese car companies started competing strongly in the U.S. The point is that this kind of competition can eventually make everyone’s cars better.

Brand

Koreans

They’re saying Korean car brands went through a similar “new competitor” phase earlier on. The takeaway is that once these brands gain ground, other companies often improve their cars too.

Brand

cherries

“Cherries” sounds like it’s meant to be a Chinese car brand name. They’re grouping it with other Chinese automakers to discuss whether government support helps them sell more easily.

Brand

BYDs

BYD is a well-known Chinese car company. The hosts are suggesting that Chinese brands like BYD may have advantages that help them sell aggressively, possibly due to government support.

Brand

Geelys

Geely is a Chinese car brand. The hosts are talking about whether government support helps brands like Geely compete more aggressively.

Concept

best-selling car (monthly figures)

When you look at the top-selling car for a single month, it can be affected by things that don’t last—like a new release or limited stock. So the monthly winner might not tell the whole story about what people will keep buying.

7 Jq7
Car

7 Jq7

The podcast is talking about a car model called “JQ7” that was the best-selling car in the UK for March. That means more people bought it than other cars that month. It’s mentioned because it shows what buyers are choosing.

Concept

cost of living crisis

When life gets more expensive, people have less money to spend on big purchases. That can make cheaper cars more appealing, even if they’re from brands you don’t know as well yet.

Concept

car of the year jury

“Car of the year” is an award where judges test and compare new cars. The host is saying that Chinese cars weren’t even making the final group for many years, and none had won.

Concept

good enough

“Good enough” is a market strategy where a manufacturer focuses on meeting the minimum expectations that most buyers care about—like reliability, features, and value—rather than trying to be best-in-class in every category. The host argues Chinese brands have learned that they can win market share without needing to “excel” in traditional judging criteria.

Concept

value proposition (being better value than everybody else)

Instead of trying to build the “best” car in the world, some brands try to build the “best deal.” They focus on giving you a lot of car for the money—so it feels worth buying even if it’s not the most advanced on paper.

Topic

The Intercooler (subscriber-only show)

They’re talking about a special subscriber-only show they run called “Ask the Intercooler.” It’s mainly a reminder about where to find more episodes, not a car topic.

Company

Supernatural Car Care

Supernatural Car Care is a company that sells car cleaning products. The hosts mention they work with the podcast and offer subscribers a chance to win products and get a discount.

Renault 5 Turbo 3E
Car

Renault 5 Turbo 3E

The Renault 5 E-Tech Electric is a Renault 5 that runs on electricity. It’s designed to keep the idea of the original car while using an EV powertrain. The podcast mentions it because they’re talking about new electric versions of the Renault 5.

BMW M3
Car

BMW M3

They’re saying BMW is planning an electric M3. Since the M3 is known for being a sporty, driver-focused car, it’s a big deal to see how BMW will translate that to an EV.

Term

V8 engines

A V8 is a powerful engine type with eight cylinders arranged in a V shape. The hosts are bringing it up because many fans connect the “feel” and sound of V8s with performance cars like the M3.

Term

straight six

A “straight six” is an engine with six cylinders in a single line. People often like them because they can sound smooth and feel balanced, and the hosts are saying that’s part of what makes certain performance cars special.

Term

Brazilian horsepower

They’re joking about horsepower numbers—basically saying the EV might still be rated as powerful. But the point is that power on paper doesn’t automatically mean the car will feel as exciting to drive.

Concept

electric motor that's going to be so much heavier

EVs often weigh more because of the battery. That extra weight can change how the car handles and feels, so the hosts are saying it might not be as exciting as the lighter, traditional performance versions people love.

Concept

reputational damage

If a company makes a big change and customers don’t like it, the brand can lose trust and excitement. The hosts are saying BMW could hurt its image if electrifying the “M” formula doesn’t work.

Porsche Taycan
Car

Porsche Taycan

The Porsche Taycan is Porsche’s all-electric performance sedan. The hosts mention it as an example of a top-tier EV that still doesn’t feel “thrilling” in the same way as traditional performance cars, highlighting how instant torque and refinement don’t automatically equal the same driving excitement.

C63
Car

C63

The “C63” is a Mercedes-AMG performance version of the C-Class. People often buy it specifically for the V8 sound and feel, so when Mercedes changes the engine layout, some buyers feel like the car lost part of its identity.

Term

hybrid component

A hybrid component is the electric part of a hybrid car—usually a motor and battery—that helps the engine. The hosts are saying some buyers worry about how reliable and expensive that electric system might be over many years.

Ferrari F8 Tributo
Car

Ferrari F8 Tributo

The Ferrari F8 Tributo is an older Ferrari supercar that uses a V8 engine (not a hybrid). The hosts bring it up because it’s the “previous generation” style of Ferrari before the newer hybrid approach.

Term

twin turbo

Twin turbo means the engine has two turbochargers that help it make more power. More air gets pushed into the engine, so it can feel stronger without needing a bigger engine.

Ferrari 296 GTB
Car

Ferrari 296 GTB

The Ferrari 296 GTB is a high-end Ferrari supercar that uses a V6 plus an electric/hybrid system. It’s the kind of car where the “newer but cheaper” vs “older but more expensive” comparison can tell you a lot about how buyers value modern Ferraris.

Land Rover Defender Octa
Car

Land Rover Defender Octa

The Land Rover Defender Octa is a high-performance, top-spec version of the Defender. The point here is that people are still excited to buy new, powerful versions of big SUVs.

Land Rover Defender
Car

Land Rover Defender

The Land Rover Defender is a tough SUV built to handle rough roads and off-road driving. The “Octa” is a high-performance version with more power than the regular models. That’s why it’s mentioned when people talk about strong engine performance.

Term

maintenance of the hybrid over time

They’re talking about whether the hybrid parts will be reliable and affordable to fix years from now. Even if the car is great today, buyers may hesitate if they think the hybrid system could become costly later.

Term

V8

A V8 is a powerful engine type with eight cylinders arranged in a V. The hosts are saying that Ferrari fans expect Ferrari to sound and feel a certain way, and a V8 is a big part of that expectation.

Term

straight four

A straight four is an engine with four cylinders in a single line. Here it’s mentioned because changing from a V8 to a smaller four-cylinder can make some fans feel the car isn’t what they expect from Ferrari.

Concept

electronically very complex cars

Today’s cars use lots of computers and sensors. The concern here is that when those systems start failing, repairs can cost a lot because they’re complicated and require specialized diagnostics.

Ferrari LaFerrari
Car

Ferrari LaFerrari

The Ferrari LaFerrari is a very rare, very fast supercar made by Ferrari. Because it’s so specialized, owning one can be expensive. The podcast mentions it in connection with reports of huge maintenance or repair bills.

Term

extended warranty

An extended warranty is extra insurance for repairs after the original warranty ends. In this case, it’s mentioned because expensive exotic-car problems—especially with electronics or batteries—can be financially brutal.

Concept

ADAS (advanced drive systems)

ADAS is the set of safety features that tries to help you drive. It can beep, brake automatically, or steer you back in the lane if it thinks you’re about to crash. Some people find it annoying because it can act before you feel you need help.

Concept

default to on by law

In some places, certain safety tech has to stay enabled, even if you’d rather turn it off. That’s because the rules require the system to be active for everyone’s safety.

Term

automatic emergency stop

This is when the car decides you might hit something and brakes hard by itself to prevent a crash. It can happen suddenly, and if it misreads the situation, it can feel scary or unnecessary.

Term

tightening your seat belt

Some cars can automatically pull your seat belt tighter if they think a crash is about to happen. The goal is to hold you more securely so you’re better protected.

Concept

buyer's eye

It means what people notice and care about when they’re shopping. Even if a system is meant to help, buyers might not like how it feels or how it interferes.

Concept

electronic box buried deep in their car

Modern cars have computers that control lots of functions. Some driver-assist features can step in and feel like the car is taking over, even when you’re trying to drive normally.

Term

speed limit

It’s talking about how the car can notice you’re going a little faster than the posted limit. Some systems then beep, warn, or restrict things, even if you’re only slightly over.

Concept

enthusiast space

This means the group of people who really care about cars and driving. They may prefer older cars if newer ones feel more controlled by computers.

Concept

slightly older cars

They’re saying some people are starting to want older cars instead of brand-new ones. One reason could be that newer cars have more automated features that can feel annoying.

Concept

stuff from the 90s through to the 2010s

They’re talking about older model years—roughly the 1990s to the 2010s—and how people want those cars. The idea is that they can feel more enjoyable than the newest tech-heavy vehicles.

Concept

car makers that we're familiar with today will exist in the same form in 10 years

They’re saying some car brands might change a lot—or even not exist the same way—in the next decade. That can matter for things like support and parts down the road.

Concept

market transition

A “transition” period in the car market means automakers are moving through major changes—like regulations, consumer demand shifts, and supply-chain disruptions—while their next models are still in development. The hosts emphasize that you can’t assume today’s market conditions will still be true when the cars finally launch.

Concept

powertrain agnostic

It means the same car-making setup can be used for different kinds of cars—gas, hybrid, or electric. So the company doesn’t have to start from scratch for every powertrain type.

ES90
Car

ES90

The ES90 is an electric vehicle, meaning it uses electricity instead of gasoline. It’s a hatchback, but it’s styled to look more like a traditional sedan. The podcast mentions it because it’s a model the host is interested in.

Volvo 244
Car

Volvo 244

This is an older Volvo from the 1970s. It’s the kind of car people bought for reliability and practicality, not for looking trendy. The host is basically saying it was designed with a purpose.

Concept

poor rear visibility

This is when it’s hard to see what’s behind you. It can make driving and parking more stressful, because you rely on your mirrors and rear window less than you should.

Term

center headrest in the rear seat

Some cars have a headrest in the middle of the back seat. In this case, it was blocking the view out the back, so they had to lower it to see properly.

Term

steering wheel menu

Some cars make you change settings through the screen instead of using physical buttons. The concern is that it can take too long when you need to adjust something quickly.

Term

fog lights

Fog lights are extra headlights meant for bad weather. The issue raised is that if you have to dig through menus to turn them on, it’s harder to get seen when you really need it.

Topic

fog on the M1

They’re describing a bad-visibility situation on a real highway to show how important it is to be able to turn lights on quickly. The point is that delays can make a situation worse.

Concept

collision-free future

This phrase is about cars using technology to prevent crashes. The point is that technology can’t fully replace simple, fast actions—like turning on lights—when conditions get bad.

Volvo XC90
Car

Volvo XC90

The Volvo XC90 is Volvo’s bigger SUV. They’re saying the way it drives and feels is influenced by the underlying platform it shares with other Volvo models.

Volvo EX90
Car

Volvo EX90

The Volvo EX90 is an electric SUV, meaning it runs on electricity instead of gasoline. It’s designed as a modern family-sized car with a lot of technology. The podcast mentions it because the reviewer liked how it felt when driving it.

Concept

reversion to physical controls for critical things

The hosts are saying cars should go back to real buttons and knobs for the most important functions. Touchscreens can be slower or harder to use when you’re driving, so physical controls can be safer and more intuitive.

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