0:00 / 0:00
The new car market is a total bloodbath #311

The new car market is a total bloodbath #311

The Intercooler Apr 27, 2026 45 min
0:00
0:00

About this episode

Dan Proser and Andrew Frankel dig into why the new car market feels like a “bloodbath,” arguing that automakers face relentless macro shocks while the EV transition is happening out of sync with real demand. They cite massive EV write-downs and widespread rollbacks of “all-electric” timelines across major brands, then debate what happens if buyers want EVs but the cars aren’t there. Government mandates, discounts, and residual fears add pressure. They also discuss Chinese brands’ rapid UK uptake and why enthusiast demand for new tech is weak, with ADAS and hybrid complexity turning people off.

Filter:
|
Technical Too Afraid to Ask
Topic

new car market

"We're talking about the new car market in this episode and a couple of other topics a bit later on, but the new car market is just a total bloodbath at the moment, Andrew."

They’re talking about what’s happening to car sales right now—who’s winning, who’s struggling, and why it feels brutal for car companies. It’s basically the overall “health” of the market for brand-new cars.

Concept

car company CEO these days

"I'm glad I'm not a car company CEO these days, because they seem to be on a hiding to nothing and they have been for a long, long time."

They’re saying running a car company right now feels like a no-win situation. When the market is tough, even good companies can get squeezed by costs and weaker demand.

Concept

absorbed by another

"I just wonder, do we need to seriously consider that one of the big established car makers might not exist a few years from now or might have to be absorbed by another?"

They’re asking whether some car companies might get taken over by other companies. When the market gets really bad, consolidation can happen to keep the business alive.

Brand

Rover

"When I came into this business in 1988, the idea that Rover wouldn't exist, the idea that Saab wouldn't exist."

Rover was a well-known British car brand. The point here is that brands can vanish even if they used to be big and familiar.

Brand

Saab

"the idea that Rover wouldn't exist, the idea that Saab wouldn't exist."

Saab was a Swedish car brand that eventually went away. They’re using it as proof that even respected brands can fail when the market turns.

Brand

BMW

"It'd be like saying, I don't know, BMW or Land Rover wouldn't exist."

BMW is mentioned as an example of a big, well-known car company. The takeaway is that no brand should assume it’s safe forever.

Concept

brands being absorbed into other companies

"And I can certainly see brands being absorbed into other companies and quite possibly putting out product, which are not necessarily true to the historic values of that brand."

Sometimes car brands get bought by bigger companies. When that happens, the new owner may steer the brand in a different direction, which can make the cars feel less like what longtime fans expect.

Concept

small, high quality luxury car manufacturers

"I mean, a couple of things. I think the first thing that I admire so much about the car industry, particularly people who head up, you know, small, really high quality luxury car manufacturers..."

Some luxury car brands sell fewer cars and spend more per car to keep quality high. The hosts are saying that even though there are easier ways to make money, these companies choose the harder path of making cars.

Brand

Aston Martin

"...people who head up, you know, small, really high quality luxury car manufacturers, I'm thinking of sort of, you know, the Aston Martin's and the McLaren's of this world."

Aston Martin is a luxury car brand from the UK. The hosts mention it because it’s a smaller, premium sports-car company that’s hard to run profitably compared with other luxury businesses.

Brand

McLaren

"...people who head up, you know, small, really high quality luxury car manufacturers, I'm thinking of sort of, you know, the Aston Martin's and the McLaren's of this world."

McLaren is a high-end sports-car brand from the UK. The hosts bring it up as an example of a premium car company that’s not chasing easy money, but trying to build a brand people truly love.

Concept

2008 financial crash

"So we'll go back to the 2008 financial crash, a disaster for a lot of them. Brexit, so in Europe and particularly in the UK, massive headache for a lot of them, COVID, the semiconductor crisis..."

In 2008, the economy basically took a big hit. When people feel unsure about money, they buy fewer cars, and it becomes harder for dealerships to get customers approved for loans.

Concept

semiconductor crisis

"...massive headache for a lot of them, COVID, the semiconductor crisis, the war in Ukraine, Trump tariffs, the war in Iran now..."

Modern cars rely on lots of small computer chips. If those chips are hard to get, factories can’t finish cars, so production slows down.

Concept

Trump tariffs

"...the semiconductor crisis, the war in Ukraine, Trump tariffs, the war in Iran now, all of these things, one after another, bang, bang, bang, bang..."

Tariffs are taxes imposed on imported goods, and in the auto world they can raise the cost of parts and vehicles crossing borders. That can squeeze margins and force companies to renegotiate sourcing or pricing.

Concept

energy transition from fossil to renewables

"...all of these things, one after another, bang, bang, bang, bang, all while managing a once-in-a-generation fundamental energy transition from fossil to renewables."

This is the big shift away from burning fossil fuels toward cleaner energy like wind and solar. That pressure influences what car companies build, especially more electric vehicles.

Brand

Volkswagen group

"...particularly for those companies which don't have a Volkswagen group behind them, they'll all completely be on their control."

Volkswagen Group is a huge car company with lots of brands under one umbrella. The point here is that smaller or less-backed automakers have a harder time surviving tough times because they don’t have that same financial cushion.

Concept

EV market

"So I've, we need to obviously, we need to talk a bit about EVs and what's going on in the EV market. Now, however you feel about EVs, that's beside the point because all of the discussion we're about to have now is factual."

“EV market” just means the business of electric cars—who’s building them, how many people are buying them, and whether the companies think it’s making money. The discussion here is about EV plans getting scaled back because sales aren’t meeting expectations.

Concept

rolling back EV commitments

"So manufacturers are rolling back EV commitments. You remember five, 10 years ago, they were tripping over one another to, um, announce that they would be fully electric, 100% electric by 2030 or 2035. They've rolled back on them."

Rolling back EV commitments means car companies are backing off from big promises they made about going fully electric. If sales are slower or costs are higher than expected, they may delay or cancel parts of their EV plans.

Brand

Ford

"Okay. You're going to have to bear with me because it's worth going through them. Okay. Ford announced it would take a $19.5 billion right down and cancel several electric vehicle models, signaling a major retreat from battery powered vehicles amid weakening demand."

Ford is one of the big automakers mentioned as cutting back on electric-car plans. The point is that they’re canceling some EV models because they don’t think those investments will pay off right now.

Term

write-down

"Okay. Ford announced it would take a $19.5 billion right down and cancel several electric vehicle models... General Motors announced a $6 billion right down in January this year as"

A write-down is basically a financial “we were wrong” adjustment—companies admit some investment isn’t worth as much as they thought. Here, it’s tied to EV plans that didn’t work out.

Term

battery powered vehicles

"Ford announced it would take a $19.5 billion right down and cancel several electric vehicle models, signaling a major retreat from battery powered vehicles amid weakening demand."

“Battery powered vehicles” means cars that run on electricity stored in a battery. The hosts are saying some companies are stepping back from building more of these cars.

Brand

General Motors

"Okay. Ford announced it would take a $19.5 billion right down and cancel several electric vehicle models, signaling a major retreat from battery powered vehicles amid weakening demand. CEO Jim Farley stated, we can't allocate money for things that will not make money. Okay. General Motors announced a $6 billion right down in January this year as"

General Motors is also mentioned as taking a big financial hit tied to EV plans. The takeaway is that EV strategies are being adjusted because the numbers aren’t working out the way companies expected.

Brand

Cadillac

"Cadillac will no longer be going fully electric by 2030. It goes on."

Cadillac is GM’s luxury brand. If Cadillac isn’t going fully electric by 2030, it usually means they think EV sales or costs aren’t lining up with earlier plans.

Brand

Stellantis

"Stellantis wrote off $26.5 billion during the second half of 2025. The CEO attributed the right down to overestimating the pace of the energy transition."

Stellantis is a big car company that owns several brands. A “write-off” like this usually means they spent money expecting one outcome, and the results were worse than planned.

Brand

Volvo

"Volvo dropped its plans to go all electric by 2030. In June 24, the Volkswagen Group said it would pour $65 billion into internal combustion engine development."

Volvo is a car brand that has been pushing EVs. If it’s backing off an all-electric-by-2030 plan, it suggests EV demand or economics aren’t moving as fast as expected.

Concept

internal combustion engine development

"In June 24, the Volkswagen Group said it would pour $65 billion into internal combustion engine development. Having said that, they were going to stop all internal combustion engine development by some time that's already in the past."

This is the work of improving gas engines—making them cleaner and more efficient. The point here is that companies are changing their plans and continuing engine work longer than they previously said.

Brand

Porsche

"Porsche dialed back plans for its electric vehicle rollout due to weaker demand, pressure in China and higher US tariffs."

Porsche is a German sports-car brand, and its EV rollout decisions are closely watched because it’s known for performance and engineering. The transcript says Porsche dialed back EV plans due to weaker demand, China pressure, and higher US tariffs—showing how global trade and regional sales can reshape product strategy.

Car

Porsche Panamera

"Porsche confirmed that Panamera and KN will continue to be sold with internal combustion and hybrid powertrains well into the next decade, causing a $6 billion hit to profits."

The Porsche Panamera is Porsche’s four-door sports sedan. Keeping it in production with gas or hybrid power means Porsche isn’t betting everything on EVs right away.

Concept

hybrid powertrains

"Porsche confirmed that Panamera and KN will continue to be sold with internal combustion and hybrid powertrains well into the next decade, causing a $6 billion hit to profits."

A hybrid uses both a gas engine and an electric motor. It’s a “middle step” that can reduce fuel use while still giving you the flexibility of gas.

Brand

Lotus

"Lotus was going to be full EV by 2028. It's just put a plug-in hybrid electric powertrain into its electric SUV."

Lotus makes performance cars. If Lotus is changing from “full EV” to a plug-in hybrid setup, it means they’re adapting their electrification plan based on what buyers and the market will support.

Term

plug-in hybrid electric powertrain

"It's just put a plug-in hybrid electric powertrain into its electric SUV."

A plug-in hybrid is part electric and part gas. You can charge it like an EV, but it also has a gas engine for when you need it.

Brand

Mercedes-Benz

"In 2022, Mercedes-Benz CEO Ola Kalenya said, we have made a clear and definitive decision that we are going all in on electric. As of 2025, all new vehicle architectures for Mercedes will be electric only."

Mercedes-Benz is a major luxury car brand. The transcript says they first committed strongly to EVs, then later changed course—showing how plans can flip when the market doesn’t cooperate.

Concept

electric-only vehicle architectures

"As of 2025, all new vehicle architectures for Mercedes will be electric only. By 2024, two years later, that had changed entirely."

This means building a car’s design specifically for electric power, not just converting a gas-car design. If a company changes this plan, it usually means the EV rollout is harder or slower than expected.

Concept

electrified vehicles, including hybrids

"[508.9s] electrified vehicles, including hybrids, to represent only half of [514.4s] total sales by 2030."

Electrified vehicles are cars that use electricity to help power the drivetrain. Hybrids use both gas and an electric motor, while full EVs use electricity only.

Concept

2030 EV sales forecast

"[517.2s] Ferrari committed to be keeping combustion engines alive and cut its [522.3s] 2030 EV sales forecast from 40 to 20 percent. [526.2s] Last one, in 2022, Bentley laid out a $3.4 billion investment as part of"

An EV sales forecast is a prediction of how many of a company’s cars will be electric by a certain year. If the forecast drops, it usually means they think fewer customers will buy EVs than they expected.

Company

Bentley Beyond 100 strategy

"[526.2s] Last one, in 2022, Bentley laid out a $3.4 billion investment as part of [531.7s] its Beyond 100 strategy to become fully electric by 2030. [536.0s] That was rolled back in 2020, in 2020, sorry, I'll do that again."

Bentley’s “Beyond 100” was a big plan to move toward electric cars. The key point here is that Bentley kept changing the timeline and ultimately gave up on the original “fully electric by 2030” goal.

Car

DB2 Aston Martin Db12S

"...'s going on? I was also talking to, I was on the Aston Martin DB12S launch about a fortnight ago and I was talking t..."

The Aston Martin DB2 is an older sports car model from Aston Martin. It’s mentioned because it’s part of the brand’s history and the “DB” name is important to Aston Martin. The podcast brings it up while talking about a newer Aston Martin event.

Concept

EV transition

"[591.5s] what I find so interesting about this and I guess so concerning is [598.5s] that the EV transition and the companies that are responsible for [608.3s] delivering it seem strangely out of sync."

The EV transition is the shift from gas cars to electric cars. The point being made is that automakers, customers, and the market aren’t moving together as smoothly as expected.

Concept

infrastructure

"...even the way the infrastructure does seem finally to be less rubbish than it was. Although goodness me, with a huge amount of distance still to go."

Here, “infrastructure” refers to the charging network and related support systems that make EV ownership practical. If charging access improves, EVs become easier to live with—so the market can shift from “theoretically good” to “actually usable.”

Concept

demand vs supply mismatch

"The decisions to build those cars would need to have been made around about now. And they've been abandoned. So the cars aren't there to satisfy that demand."

Car companies have to plan and build cars well ahead of time. If they don’t build enough EVs when people start wanting them, buyers can’t find the cars they want.

Concept

EVs costing less than 20,000 pounds

"But now there are some really affordable EVs coming along. You know, EVs costing less than 20,000 pounds."

They’re talking about EVs that cost under £20,000. That price matters because it’s the point where more normal buyers can consider an EV instead of it being a luxury purchase.

Car

Renault Twingo

"...than 20,000 pounds. I'm going to drive a Renault Twingo quite soon and really interested in that. And th..."

The Renault Twingo is a small car made for city driving. It’s meant to be easy to maneuver and park. The podcast is bringing it up because the host is planning to drive it and wants to see how it feels.

Concept

solid state battery

"But now there are some really affordable EVs coming along... I think Toyota are going to put a solid state battery on sale quite soon."

A solid-state battery is a newer type of EV battery that uses solid materials instead of the usual liquid inside the battery. People expect it could make EVs safer and possibly give more range, but it’s still not everywhere yet.

Concept

EVs are almost indistinguishable from each other mechanically

"And actually, because EVs are almost indistinguishable from each other mechanically, any old tap will do and we'll just fill it up with gadgets and gizmos and hope nobody notices."

They’re saying a lot of EVs use very similar basic technology underneath. If the hardware is close, companies often try to stand out with gadgets, software, and features instead of big mechanical differences.

Concept

EVs properly

"I think they've realized the folly of that approach and they're now actually doing EVs properly. You know, EVs like the sort that we've that we've talked about."

The host means EVs are being designed better now, not just converted from gas-car designs. That usually helps the car use energy more efficiently and feel more practical.

Car

Bmw Ix3

"You've also got things like the BMW iX3, which has, you know, a potential 500 mile range, I mean, you'll never get it."

The BMW iX3 is BMW’s electric SUV. The point of mentioning it is that EVs are getting better at going farther on a charge than they used to.

Term

range

"But, you know, things like range are being absolutely transformed. The new Mercedes CLA, which isn't massively heavy, doesn't have a massive battery, but will still do 400 and something miles on a charge."

“Range” means how many miles you can drive before the battery runs out. EVs are getting better at this, but real-world driving can be different from marketing claims.

Car

Mercedes CLA

"The new Mercedes CLA, which isn't massively heavy, doesn't have a massive battery, but will still do 400 and something miles on a charge."

The Mercedes CLA is a small Mercedes model. The host is saying that even with a smaller battery, newer EVs can still drive around 400 miles on a charge.

Concept

industrial strategy

"So imagine trying to come up with an industrial strategy and I would be if I was a car manufacturer, I probably wouldn't be saying anything about it."

An industrial strategy is basically a long-term plan by governments (and sometimes industries) to guide how a whole sector grows. The point here is that car makers can’t wait for perfect timing—they have to commit early.

Concept

EV

"I think we need to be designing some EVs... Because, you know, you can just go and fill your EV now as easily as you could your petrol car back then."

An EV is an electric car that runs on a battery instead of gasoline. The big practical question is whether it’s easy enough to charge it where you live and drive.

Concept

transition from combustion to zero emissions

"It's a transition from combustion to zero emissions, probably EV. And it's, it was always going to be a massive, massive struggle for lots of car makers, wasn't it?"

Car companies are trying to move away from burning fuel to making cars that produce no tailpipe pollution. That usually points to electric cars, and sometimes hydrogen cars, but the switch depends a lot on charging or fueling infrastructure.

Concept

massive, massive struggle

"It was always going to be a massive, massive struggle for lots of car makers, wasn't it? ... give it a few more years and the transition will be complete?"

The “struggle” is basically the hard part of switching car companies from making gas cars to making electric or hydrogen cars. It’s not just the cars themselves—factories, suppliers, and customer demand all have to change too.

Concept

bloodbath out there at the moment

"In the short term, we know it's, it's chaos... It's an absolute, as you said, it's a bloodbath out there at the moment."

“Bloodbath” here means the car market is really tough right now. Companies are competing hard, and it can lead to price cuts and financial stress.

Concept

hydrogen is the answer

"I think in the long term, and I've said this a few times on the podcast, I don't think the, I don't think EVs are the answer. I think in the long term, hydrogen is the answer."

Hydrogen cars make electricity using hydrogen, so they don’t burn gasoline. The catch is that hydrogen has to be made and delivered to fueling stations, which is why it’s not as widespread as charging.

Concept

hydrogen fuel cells

"I think that ultimately most cars on the road will be powered by hydrogen fuel cells. I think that's where we're going."

A hydrogen fuel cell is a way to make electricity inside the car using hydrogen gas. The car still drives like an electric car, but it “refuels” with hydrogen instead of charging batteries. The challenge is that there aren’t many hydrogen stations yet, so the system needs a lot of infrastructure to work well.

Concept

bridging technology

"EV will be regarded in the same way as hybrids are regarded today as what they describe as a bridging technology between the old world and the new."

A “bridging technology” is a stopgap solution that helps us get from today’s cars to whatever comes next. The speaker is saying EVs might play that role the way hybrids do now. The open question is whether EVs will be the final destination or just an in-between step.

Concept

government mandates

"everything right now is complicated in the UK and in Europe by these government mandates that determine what proportion of a car maker's sales must be zero emissions."

Government mandates are rules that require car companies to sell a certain number of zero-emission cars. The speaker’s point is that these targets may be set faster than people are ready to buy them. That mismatch can make the market feel chaotic for both buyers and manufacturers.

Concept

EV mandates

"So the government is saying... it was 25, 28 percent... But it changes... And so most car makers are not meeting this. ... there are huge fines that must be paid."

Some governments set rules for how many electric cars a company must sell. If a company falls short, it can face big penalties and has to adjust its strategy.

Concept

EV credits

"You either have to discount the EVs and torpedo your residuals, or you have to buy EV credits from your rivals. ... giving Tesla money or the other way to make sure that 28 percent or whatever it is of your sales, our EVs is to reduce sales of your non EVs."

Some governments require car companies to sell a certain percentage of electric cars. If they don’t, they can sometimes buy “points” from other companies that did better, instead of selling enough EVs themselves.

Concept

discounting EVs to push units

"...the average discount on an EV last year was 11,000 pounds. Just to try and push some units, get some cars out the door to try and meet those mandates..."

Discounting means lowering the price or offering incentives so more people buy the cars. Here, the hosts are saying companies do it to sell enough EVs to meet government requirements.

Term

residuals

"You either have to discount the EVs and torpedo your residuals, or you have to buy EV credits from your rivals."

Residual value is what a car is expected to be worth later, like at the end of a lease. If a company discounts cars a lot today, buyers may expect lower resale prices later too.

Brand

Tesla

"...giving Tesla money or the other way to make sure that 28 percent or whatever it is of your sales, our EVs is to reduce sales of your non EVs."

Tesla is being used as an example of a company that may be doing well enough on EV sales that other automakers would need to “pay” for credits to catch up.

Concept

zero emissions by 2035

"And I think it declared that 100 percent of new cars sold with some exceptions for very low volume cars had to be zero emissions by 2035. That's been watered down, I think to 90 percent."

Some governments set rules that say new cars sold after a certain year must produce no exhaust pollution. That pushes car companies to make more electric cars instead of gas cars.

Concept

90 percent

"That's been watered down, I think to 90 percent. So it leaves the door open for combustion cars for a while."

Instead of requiring every new car to be zero-emission, the rule is loosened so some share can still be non-electric for longer. That gives automakers more time to transition.

Concept

combustion cars

"So it leaves the door open for combustion cars for a while. And presumably the UK mandate is going to have to be adjusted some way."

Combustion cars are regular gas or diesel cars that burn fuel and produce exhaust. The point here is that policy changes can let these cars stick around longer.

Concept

road pricing scheme

"You know, the Chancellor brings in her road pricing scheme to tax the whatever out of people who use EVs or indeed hybrids."

Road pricing is a system where you pay for driving, usually based on where or when you drive. The idea is to charge drivers differently depending on the type of vehicle.

Topic

threat from the East

"Should we talk a little bit about the threat from the East? I think at some point, maybe we need to do an entire episode. We do."

They’re talking about competition from Chinese car brands. The main point is how that competition can shake up the market, especially on price.

Concept

Chinese cars

"You see them on the roads, cars that you just don't recognize with badges that you just don't recognize. And these are Chinese cars, credible cars, attractive in a kind of bland and generic way, a lot of them, and they are cheap, relatively speaking."

They mean cars made in China that are showing up more in other countries. The conversation is about why they’re becoming common—often because they’re priced aggressively.

Concept

subsidized by the Chinese state

"You've driven many more than I have, Andrew, but I think one of the key things is that these cars are often subsidized by the Chinese state. And these manufacturers' incentives are very different to established European carmaker incentives."

Some Chinese car companies may get financial help from the government. That can make it easier for them to sell cars cheaper than other brands, because their costs are effectively lower.

Concept

carmaker incentives

"You've driven many more than I have, Andrew, but I think one of the key things is that these cars are often subsidized by the Chinese state. And these manufacturers' incentives are very different to established European carmaker incentives."

Incentives are the reasons companies make certain choices, like how much they can afford to discount cars or how they decide what to build. If those reasons are different for different companies, the market can get more competitive fast.

Concept

on-limit handling characteristics

"Now, they may not appeal because of their on-limit handling characteristics. They may appeal because they are affordable, well-equipped, quite uncomfortable."

“On-limit” means pushing the car really hard, close to the point where it starts to lose grip. The hosts are saying some buyers might not care as much about how the car behaves when you’re driving it at that extreme level.

Concept

inadvertent commerce threats

"In many ways, I think that, and we've seen this so many times before, we saw it with the Japanese in the 70s and the 80s, and then we saw it with the Koreans. These inadvertent commerce threats turn up, and all the legacy brands throw out their hands in horror and say, it's terrible."

They’re describing competition that ends up hurting the old guard, even if it wasn’t planned as a direct attack. The idea is that this pressure can force other brands to make better cars.

Brand

Japanese

"we saw it with the Japanese in the 70s and the 80s, and then we saw it with the Koreans. These inadvertent commerce threats turn up, and all the legacy brands throw out their hands in horror and say, it's terrible."

They’re pointing to a past period when Japanese car companies started competing strongly in the U.S. The point is that this kind of competition can eventually make everyone’s cars better.

Brand

Koreans

"we saw it with the Japanese in the 70s and the 80s, and then we saw it with the Koreans. These inadvertent commerce threats turn up, and all the legacy brands throw out their hands in horror and say, it's terrible."

They’re saying Korean car brands went through a similar “new competitor” phase earlier on. The takeaway is that once these brands gain ground, other companies often improve their cars too.

Brand

cherries

"whether it is as simple subsidized the big Chinese car max, the cherries and the BYDs and the geelys of this world are subsidized by the Chinese government"

“Cherries” sounds like it’s meant to be a Chinese car brand name. They’re grouping it with other Chinese automakers to discuss whether government support helps them sell more easily.

Brand

BYDs

"whether it is as simple subsidized the big Chinese car max, the cherries and the BYDs and the geelys of this world are subsidized by the Chinese government"

BYD is a well-known Chinese car company. The hosts are suggesting that Chinese brands like BYD may have advantages that help them sell aggressively, possibly due to government support.

Brand

Geelys

"whether it is as simple subsidized the big Chinese car max, the cherries and the BYDs and the geelys of this world are subsidized by the Chinese government"

Geely is a Chinese car brand. The hosts are talking about whether government support helps brands like Geely compete more aggressively.

Concept

best-selling car (monthly figures)

"This isn't the episode to do that, but I will just say this, that in March this year, the JQ7 was the UK's best-selling car. Yeah, as a brand didn't exist before the beginning of last year in this country. That's just amazing. So, I mean, often those sort of monthly figures can be skewed by the number"

When you look at the top-selling car for a single month, it can be affected by things that don’t last—like a new release or limited stock. So the monthly winner might not tell the whole story about what people will keep buying.

Car

7 Jq7

"...will just say this, that in March this year, the JQ7 was the UK's best-selling car. Yeah, as a brand ..."

The podcast is talking about a car model called “JQ7” that was the best-selling car in the UK for March. That means more people bought it than other cars that month. It’s mentioned because it shows what buyers are choosing.

Concept

cost of living crisis

"And perhaps the timing actually is right for these Chinese makers because we are living in a cost of living crisis. People are trying to reduce their costs."

When life gets more expensive, people have less money to spend on big purchases. That can make cheaper cars more appealing, even if they’re from brands you don’t know as well yet.

Concept

car of the year jury

"One of the things I said... is that another thing called the car of the year jury have done for at least 15 years, where we have to test every new car that goes on sale. And from that drop a short list of seven cars..."

“Car of the year” is an award where judges test and compare new cars. The host is saying that Chinese cars weren’t even making the final group for many years, and none had won.

Concept

good enough

"It says that the Chinese car manufacturers understand that there is such a thing as good enough, they don't have to excel."

“Good enough” is a market strategy where a manufacturer focuses on meeting the minimum expectations that most buyers care about—like reliability, features, and value—rather than trying to be best-in-class in every category. The host argues Chinese brands have learned that they can win market share without needing to “excel” in traditional judging criteria.

Concept

value proposition (being better value than everybody else)

"So they're doing it by being better value than everybody else. And we know the approach work because it worked for the Japanese and worked for the Koreans and it's now working for the Chinese."

Instead of trying to build the “best” car in the world, some brands try to build the “best deal.” They focus on giving you a lot of car for the money—so it feels worth buying even if it’s not the most advanced on paper.

Topic

The Intercooler (subscriber-only show)

"So Andrew's mentioned that extra podcast that we do ask the intercooler, which is the subscriber only show that goes out on a Thursday."

They’re talking about a special subscriber-only show they run called “Ask the Intercooler.” It’s mainly a reminder about where to find more episodes, not a car topic.

Company

Supernatural Car Care

"By the way, we're also in partnership with Supernatural Car Care. They are our car cleaning partner."

Supernatural Car Care is a company that sells car cleaning products. The hosts mention they work with the podcast and offer subscribers a chance to win products and get a discount.

Car

Renault 5 Turbo 3E

"...on. Longbow we've spoken about before, the Nutty Renault 5 Turbo 3E. There's going to be an electric version of the ..."

The Renault 5 E-Tech Electric is a Renault 5 that runs on electricity. It’s designed to keep the idea of the original car while using an EV powertrain. The podcast mentions it because they’re talking about new electric versions of the Renault 5.

Car

BMW M3

"There's going to be an electric version of the BMW M3 for the first time."

They’re saying BMW is planning an electric M3. Since the M3 is known for being a sporty, driver-focused car, it’s a big deal to see how BMW will translate that to an EV.

Term

V8 engines

"Yeah, people who love those great straight six and before that V8 engines, you know, that have been in those M3s for so long, are they really going to be happy with?"

A V8 is a powerful engine type with eight cylinders arranged in a V shape. The hosts are bringing it up because many fans connect the “feel” and sound of V8s with performance cars like the M3.

Term

straight six

"Yeah, people who love those great straight six and before that V8 engines, you know, that have been in those M3s for so long, are they really going to be happy with?"

A “straight six” is an engine with six cylinders in a single line. People often like them because they can sound smooth and feel balanced, and the hosts are saying that’s part of what makes certain performance cars special.

Term

Brazilian horsepower

"I mean, I'm sure it'll have a Brazilian horsepower, but with, you know, with a car, with an electric motor that's going to be so much heavier."

They’re joking about horsepower numbers—basically saying the EV might still be rated as powerful. But the point is that power on paper doesn’t automatically mean the car will feel as exciting to drive.

Concept

electric motor that's going to be so much heavier

"I mean, I'm sure it'll have a Brazilian horsepower, but with, you know, with a car, with an electric motor that's going to be so much heavier. For that, I'm not saying that I struggled to see why anybody buys an EV clearly..."

EVs often weigh more because of the battery. That extra weight can change how the car handles and feels, so the hosts are saying it might not be as exciting as the lighter, traditional performance versions people love.

Concept

reputational damage

"Because every time they do something like that, if it doesn't work, it's not just you've lost the sales, there's a certain reputational damage as well, that BMW has abandoned, you know, a very substantial kernel of its identity."

If a company makes a big change and customers don’t like it, the brand can lose trust and excitement. The hosts are saying BMW could hurt its image if electrifying the “M” formula doesn’t work.

Car

Porsche Taycan

"I haven't driven an electric car that's thrilling to drive yet, even the very best of the Porsche Taycan's as well. They're very impressive and I like them."

The Porsche Taycan is Porsche’s all-electric performance sedan. The hosts mention it as an example of a top-tier EV that still doesn’t feel “thrilling” in the same way as traditional performance cars, highlighting how instant torque and refinement don’t automatically equal the same driving excitement.

Car

C63

"A V8 engine. It is. And the trouble is the previous, every previous C63 had the V8... hard sell to take it away... As we understand it, the four cylinder C63 is going to be dropped soon and replaced probably by a six cylinder car."

The “C63” is a Mercedes-AMG performance version of the C-Class. People often buy it specifically for the V8 sound and feel, so when Mercedes changes the engine layout, some buyers feel like the car lost part of its identity.

Term

hybrid component

"But it's a V6, most of its predecessors were V8 and it's got a big hybrid component."

A hybrid component is the electric part of a hybrid car—usually a motor and battery—that helps the engine. The hosts are saying some buyers worry about how reliable and expensive that electric system might be over many years.

Car

Ferrari F8 Tributo

"And actually you, so it's immediate predecessor was the F8 Tributo, V8 car, twin turbo, and I looked at the cheapest examples of each..."

The Ferrari F8 Tributo is an older Ferrari supercar that uses a V8 engine (not a hybrid). The hosts bring it up because it’s the “previous generation” style of Ferrari before the newer hybrid approach.

Term

twin turbo

"...the F8 Tributo, V8 car, twin turbo, and I looked at the cheapest examples of each..."

Twin turbo means the engine has two turbochargers that help it make more power. More air gets pushed into the engine, so it can feel stronger without needing a bigger engine.

Car

Ferrari 296 GTB

"The cheapest 296 GTB, a 2023 car with just two and a half thousand miles is up for 186,000 pounds."

The Ferrari 296 GTB is a high-end Ferrari supercar that uses a V6 plus an electric/hybrid system. It’s the kind of car where the “newer but cheaper” vs “older but more expensive” comparison can tell you a lot about how buyers value modern Ferraris.

Car

Land Rover Defender Octa

"You know, the Land Rover Defender Octa, the most powerful version of the Defender, the most expensive version, people want it."

The Land Rover Defender Octa is a high-performance, top-spec version of the Defender. The point here is that people are still excited to buy new, powerful versions of big SUVs.

Car

Land Rover Defender

"... multi-cylinder engines is strong. You know, the Land Rover Defender Octa, the most powerful version of the Defender,..."

The Land Rover Defender is a tough SUV built to handle rough roads and off-road driving. The “Octa” is a high-performance version with more power than the regular models. That’s why it’s mentioned when people talk about strong engine performance.

Term

maintenance of the hybrid over time

"...And how much do you think it is nerves about maintenance of the hybrid over time?"

They’re talking about whether the hybrid parts will be reliable and affordable to fix years from now. Even if the car is great today, buyers may hesitate if they think the hybrid system could become costly later.

Term

V8

"Because I think if Ferrari did a Mercedes and went from a V8 to a straight four, that I can understand people just going, well, forget it."

A V8 is a powerful engine type with eight cylinders arranged in a V. The hosts are saying that Ferrari fans expect Ferrari to sound and feel a certain way, and a V8 is a big part of that expectation.

Term

straight four

"Because I think if Ferrari did a Mercedes and went from a V8 to a straight four, that I can understand people just going, well, forget it. That's not a Ferrari."

A straight four is an engine with four cylinders in a single line. Here it’s mentioned because changing from a V8 to a smaller four-cylinder can make some fans feel the car isn’t what they expect from Ferrari.

Concept

electronically very complex cars

"But it's still by, you know, by Volkswagen standards, it's still a very small company making electronically very complex cars, which are clearly going to be quite expensive to service and possibly very expensive to repair."

Today’s cars use lots of computers and sensors. The concern here is that when those systems start failing, repairs can cost a lot because they’re complicated and require specialized diagnostics.

Car

Ferrari LaFerrari

"... And I have heard tales, very secondhand tales of LaFerrari owners, for instance, facing enormous bills to g..."

The Ferrari LaFerrari is a very rare, very fast supercar made by Ferrari. Because it’s so specialized, owning one can be expensive. The podcast mentions it in connection with reports of huge maintenance or repair bills.

Term

extended warranty

"And he still buys the extended warranty because it's not obviously because he can't afford to do it, but he just doesn't."

An extended warranty is extra insurance for repairs after the original warranty ends. In this case, it’s mentioned because expensive exotic-car problems—especially with electronics or batteries—can be financially brutal.

Concept

ADAS (advanced drive systems)

"Another issue with modern cars that is putting people off, ADAS, advanced drive systems. We hear so much, we hear so much of that... And of course, you can turn it off and you and I spend most of our lives turning off ADAS system in cars because it's something that you have to do..."

ADAS is the set of safety features that tries to help you drive. It can beep, brake automatically, or steer you back in the lane if it thinks you’re about to crash. Some people find it annoying because it can act before you feel you need help.

Concept

default to on by law

"And clearly some stay off and some have to default to on by law. But it is a massive turn off."

In some places, certain safety tech has to stay enabled, even if you’d rather turn it off. That’s because the rules require the system to be active for everyone’s safety.

Term

automatic emergency stop

"But the car doesn't think the car thinks you're about to go smashing into the and it performs some ridiculous emergency stop and starts flashing lights at you and tightening your seat belt."

This is when the car decides you might hit something and brakes hard by itself to prevent a crash. It can happen suddenly, and if it misreads the situation, it can feel scary or unnecessary.

Term

tightening your seat belt

"...and starts flashing lights at you and tightening your seat belt. It's alarming. It's unpleasant. It's unnecessary."

Some cars can automatically pull your seat belt tighter if they think a crash is about to happen. The goal is to hold you more securely so you’re better protected.

Concept

buyer's eye

"But to an extent that doesn't matter so much in the in the buyer's eye, because all the biases is a car which is interfering unnecessarily, compromising their peace, their quiet, their enjoyment."

It means what people notice and care about when they’re shopping. Even if a system is meant to help, buyers might not like how it feels or how it interferes.

Concept

electronic box buried deep in their car

"People like to think that they're grown ups and that they don't need to be told, least of all by, you know, some electronic box buried deep in their car, which thinks that they're using a bit too much of the road that they should, all that they may be two miles an hour over the speed limit."

Modern cars have computers that control lots of functions. Some driver-assist features can step in and feel like the car is taking over, even when you’re trying to drive normally.

Term

speed limit

"which thinks that they're using a bit too much of the road that they should, all that they may be two miles an hour over the speed limit."

It’s talking about how the car can notice you’re going a little faster than the posted limit. Some systems then beep, warn, or restrict things, even if you’re only slightly over.

Concept

enthusiast space

"in the enthusiast space, in particular, demand for the latest cars doesn't seem to be very strong."

This means the group of people who really care about cars and driving. They may prefer older cars if newer ones feel more controlled by computers.

Concept

slightly older cars

"Or there is a ground swell of appetite and interest in slightly older cars. We see it all the time, stuff from the 90s through to the 2010s."

They’re saying some people are starting to want older cars instead of brand-new ones. One reason could be that newer cars have more automated features that can feel annoying.

Concept

stuff from the 90s through to the 2010s

"We see it all the time, stuff from the 90s through to the 2010s. Though the best of those cars are really, really in demand these days."

They’re talking about older model years—roughly the 1990s to the 2010s—and how people want those cars. The idea is that they can feel more enjoyable than the newest tech-heavy vehicles.

Concept

car makers that we're familiar with today will exist in the same form in 10 years

"it would be naive just to assume that all the car makers that we're familiar with today will exist in the same form in 10 years. It's a very, very difficult time for them."

They’re saying some car brands might change a lot—or even not exist the same way—in the next decade. That can matter for things like support and parts down the road.

Concept

market transition

"So final thought on this and what car makers can do, look at BMW. It's taken a very, very clever approach to this period of transition."

A “transition” period in the car market means automakers are moving through major changes—like regulations, consumer demand shifts, and supply-chain disruptions—while their next models are still in development. The hosts emphasize that you can’t assume today’s market conditions will still be true when the cars finally launch.

Concept

powertrain agnostic

"It's production lines and its models are almost powertrain agnostic so they can put petrol engines, hybrid powertrains or EV powertrains."

It means the same car-making setup can be used for different kinds of cars—gas, hybrid, or electric. So the company doesn’t have to start from scratch for every powertrain type.

Car

ES90

"What else is on your radar? Very briefly, I want to talk about the Volvo ES 90, which is an EV. It's a, well, it's actually a hatchback, but it looks quite like a saloon."

The ES90 is an electric vehicle, meaning it uses electricity instead of gasoline. It’s a hatchback, but it’s styled to look more like a traditional sedan. The podcast mentions it because it’s a model the host is interested in.

Car

Volvo 244

"And if you go and look at a 1970s Volvo 244 DL, you might laugh at it, but goodness me, it knows what it's for."

This is an older Volvo from the 1970s. It’s the kind of car people bought for reliability and practicality, not for looking trendy. The host is basically saying it was designed with a purpose.

Concept

poor rear visibility

"But there are just some bizarre things about it, which I just find strange. You can't see at the back... And even then, the view out the back wasn't great."

This is when it’s hard to see what’s behind you. It can make driving and parking more stressful, because you rely on your mirrors and rear window less than you should.

Term

center headrest in the rear seat

"You can't see at the back. We had to stop and put down the center headrest in the rear seat so that we could get proper view out the back."

Some cars have a headrest in the middle of the back seat. In this case, it was blocking the view out the back, so they had to lower it to see properly.

Term

steering wheel menu

"Things like if you want to adjust the steering wheel, you've got to go into a menu."

Some cars make you change settings through the screen instead of using physical buttons. The concern is that it can take too long when you need to adjust something quickly.

Term

fog lights

"if you want to put on your fog lights, I think it's like five different stages, five different things you've got to do... And people can't see their fog lights, but people are still desperately trying to work out how to turn the bloody things on."

Fog lights are extra headlights meant for bad weather. The issue raised is that if you have to dig through menus to turn them on, it’s harder to get seen when you really need it.

Topic

fog on the M1

"So you drive into a wall of fog on the M1 and you're desperately trying not to pile into the car in front..."

They’re describing a bad-visibility situation on a real highway to show how important it is to be able to turn lights on quickly. The point is that delays can make a situation worse.

Concept

collision-free future

"And I just find it staggering that a company as safety focused as Volvo, which is so clear about its mission to create a collision free future."

This phrase is about cars using technology to prevent crashes. The point is that technology can’t fully replace simple, fast actions—like turning on lights—when conditions get bad.

Car

Volvo XC90

"And the ex 90, the SUV, which I reviewed, I think when I drove it in the states last year, and I quite liked because the fact that it was quite heavy,"

The Volvo XC90 is Volvo’s bigger SUV. They’re saying the way it drives and feels is influenced by the underlying platform it shares with other Volvo models.

Car

Volvo EX90

"It's the SPA to which have been a pretty late and trouble platform. And the ex 90, the SUV, which I reviewed, I think when I drove it in the states last year, and I quite liked because the fact that it was quite heavy,"

The Volvo EX90 is an electric SUV, meaning it runs on electricity instead of gasoline. It’s designed as a modern family-sized car with a lot of technology. The podcast mentions it because the reviewer liked how it felt when driving it.

Concept

reversion to physical controls for critical things

"I think there'll be a a reversion to physical controls for for critical things. People just prefer having a little row of buttons somewhere or a rotary dial thing. It's just so much better."

The hosts are saying cars should go back to real buttons and knobs for the most important functions. Touchscreens can be slower or harder to use when you’re driving, so physical controls can be safer and more intuitive.

18 cars featured

Request an Explanation

Heard something you'd like explained? We'll add it to this episode.

Sign in to request explanations for terms you heard.

Want to learn more?

Browse our glossary for plain-English explanations of automotive terms, jargon, and concepts.

Explore Terms

Help improve this episode

See something that's not quite right? Our annotations are AI-generated and can sometimes miss the mark. Click the flag icon on any annotation to suggest a correction.

Report incorrect info
Suggest better explanations
Flag missing cars