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Have we really changed our minds about the Ferrari Luce? #322

Have we really changed our minds about the Ferrari Luce? #322

The Intercooler Jul 13, 2026 54 min
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About this episode

Goodwood is the backdrop for a fresh look at the Ferrari Luce: the hosts explain why they didn’t trust photos, went to see it in the flesh, and debate whether its proportions and stance read as unmistakably Ferrari. They also touch on Ferrari’s sales strategy—“70% conquest sales”—and whether the Luce’s interior craftsmanship and controls win them over despite badge-driven brand identity concerns. The conversation then broadens to EV launches and charging, plus how press embargoes shape automotive storytelling.

Technical Too Afraid to Ask
Car

SD1 Rover Sd1

"...world who could sell me a five part story about a Rover SD1. Five part? Yeah, well, it's four at the moment, ..."

The SD1 is a car model made by Rover. The podcast is talking about it as a story topic, not just as a driving or performance comparison. It’s one of those older models people still remember and discuss.

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Car

Delorean DMC-12

"...ub 10 minute lap of the of the Nurburgring in his DeLorean mel we've already mentioned. Ben Oliver, again, o..."

The DeLorean DMC-12 is a sports car with a very unusual look, including a stainless-steel body. It’s widely recognized and has become famous beyond just car circles. The podcast brings it up while talking about lap-time or track performance.

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Place

Goodwood

"Okay, Goodwood then. So what was, what do you want to start with at [518.0s] Goodwood? I mean, I know you went to go and look at the Ferrari Luce. Is that a good place to start? [522.3s] Yeah, well, basically, it's where I went."

Goodwood is a famous UK car event where manufacturers bring cars to show off and sometimes drive them. It’s a big place for new models and for seeing what cars look like beyond just pictures.

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Topic

Festival of Speed

"[522.3s] Yeah, well, basically, it's where I went. Yeah, you know, I love the Festival of Speed, [527.8s] but I just had one of those mad weekends and run-ups to it."

The Festival of Speed is Goodwood’s big car event. The hosts mention it to explain the timing of their trip and why they were there to see the new Ferrari.

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Car

Ferrari Luce

"I think that was perhaps a mistake because I've never seen a car whose photographs do it less justice than the Luce. Now, I'm not going to say, oh my God, you know, it's up there with the, with the Dino and the Dayton, it is not."

This is a Ferrari model the hosts are talking about. They’re saying it looks different (and better understood) when you see it in real life, not just in photos—especially its shape and design details.

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Term

suicide rear doors

"It's enormous. You know, I'm six foot three and I like to sit behind myself with all the room in the world. And it's got those sort of suicide rear doors. It's like a phantom."

“Suicide rear doors” are rear doors that open the other way compared to normal doors. The host likes them because they make stepping in and out easier, especially if you’re tall.

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Car

Rolls-Royce Phantom

"...got those sort of suicide rear doors. It's like a phantom. So you can just, so you know, if you're a big ol..."

The Rolls-Royce Phantom is a very high-end luxury car. It’s designed mainly for comfort and for passengers in the back seat. The podcast mentions its rear doors, which open in a distinctive way compared with many cars.

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five-seater

"The boot, I did ask you, this is well known to be Ferrari's first five seater. I did ask if they were going to do like a sort of four seat configuration, because if you buy, you know, there are all sorts of cars you can buy which have, you know, four or five seats, but apparently not, it is just going to be a five seater."

A “five seater” is a seating layout with five usable seats total (typically two front and three rear). The host says the Luce is Ferrari’s first five-seat model, which is a notable packaging shift for the brand.

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fold the seats down

"But if you fold those seats down, you could put a bed in the bag. So, you know, all that is the impressive stuff."

This is about folding the rear seats to open up more space behind them. The host is saying that makes the car more usable for carrying bulky items or even setting up a sleeping area.

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climatization

"But coming back to my point about the proportions, the thing is in our brain, and this has been true for as long as anybody can remember Ferraris, Ferraris are low and wide. This one isn't low and high, sorry, wide and high. And the result of that, and maybe it's in a climatization thing, I probably only spent 20 minutes with it, but that's not enough time to have a really good look at the thing."

“Climatization” means the car’s heating and air-conditioning setup. The host thinks it might be affecting how the car is shaped inside, which then changes how the proportions look.

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pure sangue

"And the fact that it has this sort of anonymous stance, because it is high and wide and not like other Ferraris, even the pure sangue, which is meant to be their sort of, but it's not meant to be, you can't call it an SUV..."

“Pure sangue” is Ferrari-speak for the brand’s most “true” identity. In this discussion, the host is saying the Luce doesn’t fit the usual Ferrari look and feel that people associate with that idea.

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Term

SUV

"even the pure sangue, which is meant to be their sort of, but it's not meant to be, you can't call it an SUV because A, it isn't, and B, Ferrari gets sweaty if you do."

SUV is a common car type label (sport utility vehicle). The host is saying the Luce looks a bit SUV-ish because it’s tall and wide, but they don’t think it should actually be classified as an SUV.

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ratio width to height

"But because the surfacing is so different, and because the ratio width to height is so unlike that of any other Ferrari, there's nothing on it, apart from some prancing horses, which says this is a Ferrari."

“Width to height ratio” is a design proportion metric used to describe how squat or tall a car looks. The host claims the Luce’s width-to-height proportions are unlike other Ferraris, which affects how quickly you recognize it as a Ferrari.

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prancing horse

"But because the surfacing is so different, and because the ratio width to height is so unlike that of any other Ferrari, there's nothing on it, apart from some prancing horses, which says this is a Ferrari."

The “prancing horses” are the Ferrari logo—the little horse symbol on the car. The host is saying the logo is basically the only obvious Ferrari clue on this design.

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Term

conquest sale

"anybody at Ferrari listening to this, please correct me if I get this wrong, but I think they're talking about 70% conquest sales. Only 30% of cars going to people who already own Ferraris."

Conquest sales means selling to people who don’t already have that brand. So instead of replacing an existing Ferrari with another Ferrari, it’s about pulling new buyers from other cars.

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Place

West Sussex

"for the Goodwood crowd, the what would be core of a million people who go to West Sussex over the four days that the"

West Sussex is a region in England. The host mentions it to describe where the big event and crowd are based.

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Car

A110

"But I haven't seen a single run of the A110. Nothing at all. ...in terms of its shape, it's very, very similar to the A110 that we all know and love."

The Alpine A110 is a small, sporty car that’s famous for feeling nimble and fun to drive. Here, they’re talking about how a newer version looks compared to the classic A110.

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Car

Red Bull RB17

"when you're just scrolling on social media [1217.7s] and stuff pops up, you know, I've seen loads of things. The Red Bull RB17 was one of the big ones, [1223.8s] wasn't it over the weekend?"

The Red Bull RB17 is a track-focused, fan-visible prototype-style car associated with Red Bull’s motorsport branding. The hosts mention it as a recent attention-grabber, contrasting it with the lack of hype around the Alpine A110.

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Term

powertrain

"But then it's just the [1292.7s] it's the whole powertrain thing, isn't it? And we know that there is talk of there being [1299.0s] some capacity in it for it to be a petrol car as well."

A powertrain is everything that makes the car move, like the engine or electric motors and the parts that send that power to the wheels. They’re saying the big question is what kind of powertrain this new car will use.

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Term

electric one

"But clearly for now, as they launch the electric one, they want to talk about the [1313.6s] electric one, don't they?"

“Electric one” means the version that runs on electricity instead of gasoline. The point they’re making is that the company will focus on the electric model first to generate excitement.

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Concept

hype

"They're not going to detract from that by promising a petrol car at [1318.5s] the moment because they need to try and create some energy and hype around this one."

“Hype” here means the excitement and attention people build around a new car. They’re saying the company wants to keep the message focused so people get interested in the electric launch.

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EV sports car

"And they say, don't they, that it will that it's that this EV sports car is lighter than the lightest Porsche Cayman."

An EV sports car is a fast, performance-oriented car that runs on electricity. Here they’re talking about whether it can be light enough to feel like a true sports car.

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Car

Porsche Cayman

"...V sports car is lighter than the lightest Porsche Cayman. I don't mean the new EV Cayman that's coming. No..."

The Cayman is a sports car made by Porsche. It’s built to be light and handle well, with the engine placed toward the middle of the car. People talk about it a lot when comparing how “light” different sports cars are.

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long wheel travel

"we love about the current A110, that sort of supple, long travel, long wheel travel thing, I'll be impressed if they've managed to sustain that into this new car with all that extra weight."

Long wheel travel means the suspension can move up and down more. That usually helps the car ride smoothly over rough roads because the tires can stay in contact with the ground.

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Car

Pagani Huayra

"...y stuff, the FXX Ferraris and there's that Pagani Huayra with the old naturally aspirated V12, the Zonda V..."

The Pagani Huayra is an extremely expensive, high-performance supercar. The podcast is talking about the version with a naturally aspirated V12 engine. It’s mentioned as part of a group of cars known for big performance.

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Car

Fxx Ferraris

"...ding cars, particularly the track only stuff, the FXX Ferraris and there's that Pagani Huayra with the old natur..."

The Ferrari FXX is a special Ferrari made for track driving. It’s not meant to be a normal daily car. The podcast mentions it as one of the extreme, performance-first models.

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naturally aspirated V12

"and there's that Pagani Huayra with the old naturally aspirated V12, the Zonda V12. That sounded incredible."

A naturally aspirated V12 is a V12 engine that doesn’t use a turbo or supercharger. People often like them because they have a special sound and response when you press the gas.

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exhaust notes

"Well, it's legislation, isn't it? You know, we know, don't we, that, you know, cars are getting quieter, you know, cars are getting quieter. And then also, you're only getting quieter. I think exhaust notes are"

Exhaust notes are the sound your car makes from the exhaust. They’re talking about how modern rules and design changes can make cars sound quieter than older ones.

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Car

Defender Octa

"But anyway, I discovered that the Landry of a Defender Octa, one of our favorite cars, just lost 100 horsepower, I think it's 96 horsepower. [1521.5s] Is that an emissions thing? It's an emissions thing. Just 100 horsepower gone."

The Defender Octa is a special, more powerful Land Rover Defender. The host says it lost about 100 horsepower because of emissions rules. Even with less power, it can still feel fast, but the trade-off is worse performance for no real benefit.

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emissions thing

"[1521.5s] Is that an emissions thing? It's an emissions thing. Just 100 horsepower gone. Bye-bye."

“Emissions” means the pollution a car makes. If the rules get stricter, car makers may have to tune the engine to pollute less, and that can cost some horsepower.

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turbocharged

"So, yeah, okay. So we know that most modern supercars are turbocharged these days. It's just the way it is because of emissions."

“Turbocharged” means the engine uses a device that forces more air into the cylinders. More air helps the engine make power more efficiently, but it can also change the sound of the exhaust.

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drive-by noise

"It's just the way it is because of emissions. So that really does tend to muffle exhaust notes, but also it's this ever-increasing legislation around emissions and around drive-by noise."

“Drive-by noise” rules are about how loud cars are when they pass by. To meet those rules, manufacturers often make the exhaust quieter.

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Term

EV braking distances

"But we should look into this. EV braking distances, you get these very heavy EVs on these super low rolling resistance tires."

EV braking distance is how much space an electric car needs to stop. The host says EVs can be harder to stop quickly because they’re heavy and sometimes use tires designed to reduce rolling resistance.

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low rolling resistance tires

"you get these very heavy EVs on these super low rolling resistance tires. That's not a good combo for braking, is it?"

Low rolling resistance tires are made to waste less energy as they roll, which helps range. But they can be worse at gripping the road when you brake hard.

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Term

EV

"[1664.7s] No, and there's another effect here, typically EVs, particularly big ones are massively quick, [1669.7s] aren't they? So off the line, certainly it's sort of road speeds."

EVs are cars that run on electricity from a battery instead of gasoline. They can feel quick right away because the electric motor can provide power instantly.

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coefficient of friction

"[1682.6s] Draw your own conclusions, but it's obvious, isn't it? Well, it's maths, isn't it? [1688.9s] It's just coefficient of friction. So maybe we'll have a little look at that."

It’s a way of describing how “grippy” the road is to the tires. If the number is higher, the tires can stick better; if it’s lower, the car is more likely to slide.

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Car

Ford F-150 Lightning

"...ston Cup. Yeah, go on. You're going to have to be lightning. Lightning McQueen was there. Was he? Yeah, he wa..."

The Ford F-150 Lightning is an electric pickup truck. It’s based on the F-150, but it uses an electric powertrain instead of a gasoline engine. The podcast is just making a joke about the word “Lightning.”

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Person

Paul Newman

"it was also the, it was one of the last, I think it was one of the last jobs that Paul Newman did, voicing the Hudson Hornet. And his voice, it's so fabulously gravelly."

Paul Newman was a famous actor who also raced cars for real. Here, they’re talking about him voicing a character in “Cars” and also about his actual racing career.

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Car

Hudson Hornet

"it was also the, it was one of the last, I think it was one of the last jobs that Paul Newman did, voicing the Hudson Hornet. And his voice, it's so fabulously gravelly."

The Hudson Hornet is a well-known older American car. In this part of the episode, it’s mentioned because Paul Newman voiced the “Hudson Hornet” character in “Cars.”

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Car

Dodge Hornet

"...ast jobs that Paul Newman did, voicing the Hudson Hornet. And his voice, it's so fabulously gravelly. And ..."

The Dodge Hornet is a car model name from Dodge. In the podcast, it’s mentioned because of a connection to the word “Hornet” and a voice reference. The transcript doesn’t give specific details about the car’s performance or features.

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Car

Porsche 935

"But you know, this is a bloke who drove, you know, a Porsche 935 around Le Mans in 1978, in appalling conditions, one of the most difficult, you know, cars, racing"

The Porsche 935 is a famous old-school Porsche race car from the 1970s. The point here is that Paul Newman didn’t just watch racing—he drove a car like this at Le Mans in tough conditions.

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Place

Le Mans

"But you know, this is a bloke who drove, you know, a Porsche 935 around Le Mans in 1978, in appalling conditions, one of the most difficult, you know, cars, racing"

Le Mans is one of the most famous long-distance car races in the world. The host is using it to highlight how tough it was to race there in 1978.

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Person

Sebastian Baudet

"And, you know, he had a front, you know, he was, he shared a car at Daytona with Sebastian Baudet when he was 80."

Sebastian Baudet is a race driver. In this segment, he’s mentioned because he co-drove with Paul Newman at Daytona.

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Place

Daytona

"And, you know, he had a front, you know, he was, he shared a car at Daytona with Sebastian Baudet when he was 80."

Daytona is a famous place for car racing in Florida. The episode mentions Paul Newman sharing a race car there with another driver.

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Car

D9 Denzer

"...never heard of. How exciting is that? It's called Denzer. And Denzer is owned like so many other Chinese c..."

The D9 is a car model mentioned in the podcast, and it’s also referred to as “Denzer.” The hosts are basically saying they haven’t heard of it before and are talking about who owns the brand. The transcript doesn’t provide enough information here to describe what the car is like.

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Company

BYD

"And Denzer is owned like so many other Chinese car brands by BYD, Build Your Dreams."

BYD is a big Chinese company that makes electric cars. The host says it owns the Denzer brand, which is why Denzer is part of the wider EV push.

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Term

flying lap

"because we had an out lap, a flying lap, and an in lap. So it makes those sessions, we get a Ferrari, a Fiorano, feel like"

A flying lap is a timed lap where you’re already moving before the clock starts. That way, the test focuses more on how fast the car is when it’s up to speed.

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Place

Fiorano

"So it makes those sessions, we get a Ferrari, a Fiorano, feel like you're doing the Nurburgring 24 hours by comparison."

Fiorano is a track Ferrari uses for testing cars. The host is comparing the Denzer test to what it feels like when you’re doing more extensive testing at a track like Fiorano.

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Place

Nurburgring 24 Hours

"So it makes those sessions, we get a Ferrari, a Fiorano, feel like you're doing the Nurburgring 24 hours by comparison."

The Nürburgring 24 Hours is a very tough long race in Germany. The host is using it as a comparison to say their test felt much shorter than a real endurance event.

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Person

Wolfgang Egger

"Firstly, it was designed by a bullet called Wolfgang Egger, who's been BYD's chief designer for nearly 10 years now."

Wolfgang Egger is a car designer. The host says he helped design this Denzer and that he previously worked for big European brands like Alfa Romeo, Audi, and Lamborghini.

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Term

torque

"because it's also got like 880 pound feet of torque. And it's just, I mean, it's unbelievably fast..."

Torque is the force that makes the wheels want to twist and accelerate. More torque usually means stronger pull, especially from low speed.

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chicane

"You come out of the chicane, if anybody listening to this knows Goodwood, you know, you know that the pit straight, and you come out of the chicane, and magic is ahead..."

A chicane is a twisty section on a race track made of quick turns. It’s there to slow cars down and make the track more challenging before they hit the straight.

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Car

Taycan

"But instead of costing 2000000 quid or whatever, I think the range starts at 140. So it's like a tenth price of one of those. Yeah, exactly. Yeah. So it's kind of like Taycan money."

The Porsche Taycan is Porsche’s electric performance car. The host is using it as a reference point for how much an EV like this typically costs.

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crab walking

"I think poor thing, it's only got a thousand horsepower in another car called a Z9 GT, which is coming and also really good looking and which does all sorts of weird things like, you know, crab walking..."

Crab walking is when a car can move sideways by steering in a coordinated way. It’s usually a low-speed feature that helps with parking or tight spaces.

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1,500 kilowatts

"But it was, it was really impressive. And so [2257.5s] the other point I was going to make, which is slightly tangential to it, it's almost another [2261.2s] topic, but I think it is relevant because it was driving the denser, which made me think of this, [2265.8s] is that if you are, let's say, let's say you're a, you're a long-established blue-blooded European [2271.8s] OEM, and you're looking at these people who now have, it'll, this thing, by the way, [2276.5s] will charge a 1,500 kilowatts, 1,500 kilowatts."

Kilowatts (kW) measure how fast electricity can be delivered. More kW usually means you can add energy to the battery faster.

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charging from 10% to 98%

"Now, there isn't actually at the moment anywhere [2281.8s] in the UK you can charge that, but they're going to have 300 places open by the end of next year [2285.6s] and 3,000 in Europe. And they are talking about charging from 10 to 70% in five minutes flat. [2292.9s] So that's, it's very comparable to filling a petrol diesel car, isn't it?"

Car makers often quote fast-charging time using a battery range like 10% to 70%. It’s a fair test because charging is usually fastest in the middle of the battery’s range.

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Brand

BMW

"And that is, if I were a [2326.2s] BMW at Audi, a Mercedes, a Porsche, or any supercar manufacturer, that is what I would be [2333.7s] leaning into big time."

BMW is being used as an example of a car brand with a long history. The speaker’s point is that brands like this can lean on their past to make modern cars feel more meaningful.

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Brand

Mercedes

"And that is, if I were a [2326.2s] BMW at Audi, a Mercedes, a Porsche, or any supercar manufacturer, that is what I would be [2333.7s] leaning into big time."

Mercedes is being mentioned as one of the long-established car brands. The speaker’s point is that brands with a long past can use that history to connect with buyers.

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Brand

Audi

"And that is, if I were a [2326.2s] BMW at Audi, a Mercedes, a Porsche, or any supercar manufacturer, that is what I would be [2333.7s] leaning into big time."

Audi is one of the European brands the speaker groups together. The idea is that older, established brands can use their history to stand out.

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Concept

heritage fleet

"Now, I know that, you know, there are some car companies in the UK, [2340.5s] which have what they call heritage fleets, and we borrow cars off them, you know, [2344.3s] but BMW have got a good one and others do."

A heritage fleet is a manufacturer’s stash of classic cars from its history. They use them to show off the brand’s roots and make it feel more authentic.

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Brand

Renault

"Some sold their fleets, Renault [2351.7s] Mercedes sold their fleet. And I think they did it because they didn't want us saying, [2358.8s] well, you know, here are these lovely old cars, pity they don't make them like that anymore,"

Renault is brought up as another car company that, according to the speaker, sold its fleet of older cars. The point is about how brands handle their classic-car image.

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Car

M1

"You know, you can drink from the same fountain that made the E30 M3 or the M1 or whatever. And"

The BMW M1 is a rare, famous BMW supercar from the late 1970s/early 1980s. It’s remembered because it was tied to racing and helped define BMW’s performance reputation.

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Car

BMW E30

"...ou can drink from the same fountain that made the E30 M3 or the M1 or whatever. And I think that's a sm..."

The BMW 3 Series is a popular BMW model line, usually a comfortable car for everyday driving. Some versions are built for performance and are known for being fun to drive. The podcast is connecting it to earlier famous performance BMWs.

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Car

BMW M3

"You know, you can drink from the same fountain that made the E30 M3 or the M1 or whatever. And"

The BMW E30 M3 is a famous old BMW performance model from the 1980s. It’s known for being built with racing in mind, so it became a big symbol of BMW’s car-making heritage.

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Term

fast charging

"But it does sound like, in the next few years, they are going to be bringing some incredibly advanced technology to the market, like very, very fast charging, as you just mentioned, phenomenal performance,"

Fast charging refers to high-power DC charging for electric vehicles, designed to add a lot of battery energy in a short time. The speaker frames it as an advanced technology that Chinese manufacturers are bringing to market.

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kilowatt charging

"You know, go drive a Denzer Z and tell me it hasn't already happened. You know, 1500 horsepower, 1500 kilowatt charging. I mean, there is not another car, I'm aware of on sale, which will charge at more than 400 at the moment."

Kilowatt charging describes the charging power level for an EV, expressed in kilowatts (kW). Higher kW generally means faster charging—assuming the car’s battery and charging system can accept that power.

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Term

Britain's best-selling car

"Now, I think what's going to save them is, you know, we are a continent of bad snobs. And it's really, really important to us. And there will still be people who, you know,"

“Britain’s best-selling car” is a market-sales ranking used as evidence that EV adoption and demand are changing quickly. The speaker uses it to argue there’s a real, measurable issue that manufacturers must address.

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Car

7 Jq7

"... will have to step up. You can only spot that the JQ7 for at least two months this year has been Britai..."

The “7” is mentioned as part of a car model name or badge, connected to “JQ7.” The podcast is talking about how often it’s been seen recently, not about how it drives. The transcript doesn’t include enough detail to explain the car’s type or specs.

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Car

Porsche 911 Carrera 4 GTS

"in terms of price, it's closest to, if you use that well-recognized international currency that is the Porsche 911, it's closest to a 911 Carrera 4 GTS, yeah, in its price."

This is a high-performance version of the Porsche 911. The “4” means it drives all four wheels, and the “GTS” version is tuned to feel sharper and more exciting than a regular Carrera.

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2 plus 2

"It's closest to a 911 Carrera 4 GTS, yeah, in its price. It's a 2 plus 2, it's four-wheel drive, and it costs the same as a Carrera 4 GTS."

“2 plus 2” means two seats up front and two smaller seats in the back. The back seats are there for extra passengers, but they’re usually not as roomy as the front.

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four wheel drive

"It's a 2 plus 2, it's four-wheel drive, and it costs the same as a Carrera 4 GTS."

Four-wheel drive means the car sends power to all four wheels. That can help it grip the road better, especially when it’s wet or slippery.

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Car

Bugatti Veyron

"It's got a thousand more horsepower than a Carrera 4 GTS. It's got an entire Bugatti Veyron's worth of additional horsepower."

The Bugatti Veyron is a famous ultra-fast hypercar. Here, the host is using it as a “wow, that’s a huge number” comparison for horsepower.

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Term

embargoes

"Oh, embargoes, yeah, yeah. Three of the five, we never had"

An embargo is a rule that says you can’t publish a story until a set date/time. Car companies use it so lots of reviews and articles go out at the same moment.

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Term

balance of performance

"I did describe them as sort of the balance of performance of the motor industry. Because what they try to do is achieve a level playing field for everybody, so that everybody gets to publish at the same time."

Balance of performance is a racing idea where officials tweak cars so they’re closer in speed. Here, the host compares embargo rules to that concept—trying to make sure everyone gets a fair chance to publish at the same time.

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Car

Honda Civic Type R

"I remember being on the launch of a Honda Civic Type R when there was no embargo. And we drove the car on the road for a few hours,"

The Honda Civic Type R is a sporty version of the regular Civic. It’s the kind of car people drive hard on roads and tracks. The host brings it up to explain how “embargo” rules can delay when car reviews go online.

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