00:00
Thepartsfarmisfilledthroughouttheprocessesalldaylong.
00:03
Ifyoudon'tfollowit,yeah,yeah.
00:07
BeyondtheWrenchwithJayGaninenfromRanchway.
00:21
WelcomebacktoBeyondtheWrench.
00:23
MynameisJayGaninen,andI'myourhost.
00:25
Today'sguestisWayneBrozek,founderandCEOofWBGlobalServices.
00:30
Waynehasbuiltareputationasoneoftheindustry'sleadingvoicesonserviceandpartsoperations,helpingdealershipsandorganizationsimproveperformance,increaseprofitability,andbetterunderstandthemetricsthatdrivesuccess.
00:43
Dopeopleunderstandthenumbersbehindahigh-performingoperationlikeWayne?
00:48
I'mexcitedtosharethisconversationwithyou.
00:50
Welcometotheshow,Wayne.
00:55
IuhalwaysthinkthisisfascinatingwithyoubecausewhenIwasatadealership,aJohnDeeredealership,IwouldIhadthepleasureofsittingthroughoneofyourclasses,andthisismany,many,manyyearsago.
01:11
Idon'tknowhowlongagoitwas,butIrememberleavingthatclass,justthinkingtheworldofyouandandkindofyourunderstandingofoperationsandjustlearnedaton.
01:24
AndIlovedyourpresentationstyle.
01:26
Sothefactthatourpathscrossedmanyyearslaterisaprettycoolthingtome.
01:31
Sojustanhonortohaveyouontheshow.
01:34
Ithoughtyouweregonnasay,youknow,Wayne,Isatthroughoneofyourclassesyearsago,andit'sthemosttorturousthingIeverwentthroughinmylife.
01:40
Ittraumatizedme,youknow.
01:44
Andwhat'sfunny,whenIstarted,andandforthoseofyouthatarelisteningthatarefromtheautomotiveside,uhinintheequipmentworld,Iwaswhataisintheautomotiveworldknownasafixedopsdirector,butwecalledittheaftermarketmanageroraftermarketdirector.
02:03
Soalotofparallelsbetweenthetwo,butIstartedoffinthatposition.
02:08
IthinkIwas30yearsold,uh,gotawholebunchofemployeesunderneathmeat30yearsoldandwasswimming,right?
02:16
Iwastryingtolearn,tryingtounderstandoperations.
02:20
AndIgivecredittothedealershipIwaswithbecausetheysentmedowntoDeerandsatthroughaclass.
02:28
Ithinkalotofthoseprinciplesandandreallythewaythatyoutaughttheclassapplytoanythingintermsofourindustry,right?
02:37
Uhitparallelswithautomotive,itparallelswiththetruckside,itparallelsallovertheplace.
02:42
Yourkeymetricsreallykindofworked,andandandtheguidanceonhowtorunadepartmentreallyhadabigimpactonmeatanearlystageinmycareer.
02:54
Youknow,becauseIwasrighttherewithyou,right?
02:56
Istartedmycareerintheautomotivefieldaswell,andataveryearlyagetookoverapartsdepartmentatafairlylargedealership,right?
03:06
ComparedtowhatIwasusedtoininruralNebraskawhenIwasinhighschoolworkingattheautomotivedealership.
03:13
AndthenwhenIwenttoColorado,ofcourse,it'salotlargerstory.
03:17
AnduhIreallywantedtobethepartsmanagerbecauseIfeltlikewehadalotofthingsthatwecouldcorrectandfixandgrowon.
03:25
Well,Iturned21whenIwasatthatdealership.
03:28
IstartedtherewhenIwas20,turned21whenIwasthere,andat25or6,Idon'tquiteremember.
03:36
Iwasnowthepartsmanager.
03:38
Theinterimpartsmanagerbeingtobeginwith,becausetheownerthought,uh,whenyou'realittletooaggressive,you'regonnakickallthehiswordstomewereI'mafraidyou'relikeayoungstalliongonnakickallthethecorrelesoffthepinsifIputyouasauhpartsmanager.
03:54
AndIwaslike,Well,givemeashot.
03:56
Well,doyourecalluhatmaybeinterestingpartaboutequipmentdealershipsisthatalotoftimes,atleastinmyexperience,alotofthepeoplethatareinthedealershiphavebeenthereforever,right?
04:09
Liketherearethere'ssomanystaplesinadealershipwherethey'vejustbeentherealltheirlife.
04:15
Didyoukindofhavethatwhenyoucamein?
04:17
Andwereyoukindoftheyoungguythatwascomingin?
04:20
Andanduheverybody'slike,well,youknow,hedoesn'tknowanything.
04:23
Youyou'rejustuhyouknow,he'she'sthatyoungguycomingin.
04:27
Youknow,theydon'tthinkyou'restillwetbehindtheears,right?
04:33
UmwhenIwasapartsmanagerandandstartedthinkingaboutallthethingsthatweneededtochange,youknow,becauseIsharethestorywithpeoplealot.
04:41
WhenIfirststartedout,IwenttothebackpartscounterandIdidn'treallyknowmuchaboutanything,right?
04:47
Andsothebestplacetoteachyouisisputyouinfrontof30techniciansandsaysinkorswim,right?
04:54
Andandtheseguysontheautomotivesideobviouslyarepaidflatrate,whichisprimarilydifferentthanagforsure,right?
05:03
Butsothoseguysarebackthere,andIremembertypinginapartnumber,likeafour-foreststeelpumporwhateveritcouldbe.
05:10
Andthecomputermayshow,hey,youshowfourofthem.
05:12
Itellthem,here'syourprice.
05:13
Igotfourofthem,gosellit.
05:15
AndthenIwasofftothenexttechnician,youknow,anditjustgoesmovinglikethatalldaylong.
05:20
Andum,thenit'sthetechniciancomeback,youknow,20,30minutes,maybeanhourandahalflater,whatever,say,Hey,wait,Ineedthatfuelpump.
05:28
AndI'dgoallthewaydownstairs,grabthatfuelpump.
05:30
Theywouldshowfourofthem.
05:37
Andthenyougottacomebackupstairsandtellthetechnicianwho'snowpumpedthefueloutofthetank,dropthestraps,dropthefueltank,holdstartingtopullthefuelpumpout,andnowit'sdeadonhisrack.
05:50
AndI'vegottotellhim,uh,Jay,Idon'thavethefuelpump.
05:53
Andhewantstograbmeoverthecounter,right?
05:56
BecausehethinksI'myouknow,andIam,I'mtheonegivinghimthebadnews.
06:00
Andthatusedtohappentousallthetime,JayandI'mIwaslike,man,wegottafixthis,youknow.
06:06
It'sjustthepartsdepartment'sbuiltaroundprocessesalldaylong.
06:11
Andifyoudon'tfollowthem,yeah,yougotaheadache,anditnevercuresitself.
06:16
Howdidyoutranslate?
06:18
IthinkitbecamereallyevidenttomewhenIwasrunningapartsandservicedepartmentatatthesametime,multiplelocationsofadealership,thatthepersonalitiesinapartsapartsdepartmentwerewildlydifferentthanthepersonalitiesinaservicedepartment,right?
06:34
Likethey'rejustitwasdifferent,differentworlds.
06:39
Youknow,andsosowhenwhenIwasinthepartsmanagementrole,Ialwaysthought,whoaisme,right?
06:46
LikeI'mthelowestguyhere,youknow,nobodylistenstothepartsmanager.
06:50
Youmightinourmanager'smeeting,youknow,I'dtrytospeakupandthey'dgo,Yeah,yeah,it'sjustparts,youknow,salesgotalltheglory,thenservicewasnext,andfinallyImightevencomelowerthanthebodyshopdepartmentmanager,youknow.
07:05
It'slikenobodywantedtolistentothepartsmanager,right?
07:08
Andsowhenourwhenourservicemanagergotreadytoretire,Itoldtheowner,again,thesameownerthatthatpromotedmetopartsmanager.
07:16
Isaid,Hey,Jim'sretiring.
07:18
II'mtiredofbeingchewedoutbytheservicedepartment,Iwanttogooverthere.
07:22
Andhe'slike,Areyousure?
07:26
Iwasstillprettyyoung,right?
07:27
Imean,Iwasinmy30s,kindoflikeyouwerewhenyoutookover.
07:30
AndIsaid,Yeah,Iwanttogooverthere.
07:34
AndJay,like,youtalkingaboutpersonalitydifferences,yeah.
07:38
Inparts,yourshelter,dude.
07:41
Ididn'tknowhowgoodIreallyhadit,right?
07:43
HereIthoughtIwasalwaysbeingchewedoutbythesearchmanager,whichyouknowIwas.
07:47
Imean,andsoIgointotheservicemanagerrole,anddude,everybodywantsapieceofthatcat.
07:54
Yeah,everybodywantsapieceofthatcat.
07:56
Imean,Ihavetechniciansthatareupsetwithme,Ihaveserviceadvisorsupsetwithme,Ihavecustomersupsetwithme,theOEMreps,youknow,thesalesdepartment.
08:07
Imean,younameit,youIcouldIcouldmakeanybodyhaveitseemedlikeyouknow,thefirstyearanduhtotallydifferent.
08:16
You'reanabsolutethreat.
08:17
They'retotallydifferentpersonalityfacts.
08:19
Thosedynamicsaresofunuhtolookbackat.
08:23
They'renotasfunwhenyou'reinit.
08:25
Well,it'snotasfunaswhenyou'reinit,uh,orit'snotveryfunwhenyou'reinit.
08:29
Yeah,butitwas,youknow,asyoulookatthat,italmostforcesyoutogrow,doesn'tit?
08:34
Whereyouwalkintoarole,especiallyatayoungage,likeyoudid,andyoulikeIjustremembergoingintothatroleandthinking,youknow,Iwasprobablyoverlyconfidentingoingintothatrole,right?
08:47
Andatsomelevel,Ithinkyoualmostneedtohavethatbecauseyou'regonnagetknockeddownapegortwowhenyougoin.
08:52
Andthenonceyougoin,you'relike,especiallythatservicemanagerrole.
08:58
IIsayalotoftimesininadealershiporanindependentrepairshop,that'sthehardestjobthereisbecauseyou'rejustnavigatingsomanydifferentthings.
09:08
Alotoftimesyou'regonnamakeadecisionthat'sgonnamakethissidehappy,butthissidenothappy,andyou'rejustlikekindofplayingthepoliticalgameallacrossthedealership,anditisit'salot,it'salotofweighttocarry.
09:21
Youknow,andsoI'vebeenblessed,really.
09:24
IhavebeenlikeIstartedinthepartsroomdeliveringpartsandwentthrougheverysinglechairthereisinsideadealership,allthewaytoapartnerandowner,right?
09:35
SoI'vesatintheowner'schairallthewaydowntodeliveringparts,andtheservicemanagerchairyouarespoton,Jay.
09:43
Thatisthehardestroleofidiom.
09:47
Imeanit'stoughornone.
09:54
Everyshop,dealership,andbusinessinourindustrydependsongreattechnicians.
10:00
Betweenthetechnicianshortage,disconnectedschoolrelationships,andlackoftrustworthyworkforcedata,itmakesitdifficultforshopstoplan,hire,andgrow.
10:11
That'swhereASCConnectscomesin.
10:14
CreatedinpartnershipwithRenchway,ASEConnectsisamembershipdesignedspecificallyforshopslikeyourstohelpyoubuildastrongertechnicianpipelinebyconnectingwithschools,empoweringyouwithtoolsanddatatoimproveyourrecruiting,retention,andperformance.
10:32
WithASEConnects,youcanconnectwithlocalschoolsthroughschoolassist,startbuildingrelationships,andsupporttheprogramsthateducateourfuturetechnicians.
10:42
Youcanalsoaccessverifieddataontechnicianpay,benefits,andlaborratesthroughtheindustrydataexchangesoyouknowhowyourshopcompareslocallyandnationally.
10:54
Lastly,youcangetprovenstrategiesforleadership,employeedevelopment,andshopmanagementthroughmembers-onlyguides,templates,andevents.
11:05
JoinASCConnectstostrengthenyourworkforceandbuildastronger,smartershop.
11:10
Learnmoreatwrenchway.com
11:13
slashsolutionsslashshopsorfollowthelinkintheshownotes.
11:21
Howlikelookingbackatyourcareer,andIthinkthisismaybehelpingmeunderstandhowyougottobesuchawizardwithallofthisstuff.
11:30
Thefactthatyousatineverychair,Ithinkbringssomuchvalue.
11:36
AndIactuallyhadrecordedapodcastearlierinthedayuhwithuhCEOofauhacompanycalledFullBay,andhewastalkingaboutcomingoutofschool.
11:47
Hegotputdirectlyintosomeofthedirtiestjobsandandreallythehardjobs,butsamethingthere,wherehereallycreditedthatpieceofit.
11:56
He'slikethetheeducationthingisonethingoronesideofit,buttheactualgettingin,gettingyourhandsdirty,andit'soverandabovebuildingcredibility.
12:06
It'sactuallydoingitsothatyouunderstandhowthoseroleswork,whichstrugglesthateachdepartmentmighthave.
12:13
Andevenifyou'reseeingcommunicationbarriersbetweenapartsdepartmentandaservicedepartment,youkindofknoweachoneintimatelysothatyoucanhelpkindofpiecethingstogether.
12:24
Ihavetoimaginethatwasahugecompetitiveadvantageforyou.
12:28
Youknow,IIthinkithasbeen,right?
12:31
Like,likeIwasjustworkingwithanotherdealershipgrouplastweek,andthey'repartofourendprogram,whatwecallitedprogram,butthey'dworkedwithanotherconsultant,andandI'mnotsayingthatthatI'mbetterthananybodyelsebecauseI'mnot,butthere'sadistinctdifferencethattheynoticedbetweenmystyleandthisothergroup,becausetheothergroup,andIjustaskedmyself,well,youneedtoaskthatconsultinggrouphowmanyofthoseconsultantsactuallymadetheirlivinginside
13:01
adealership,whereactuallyapartsmanager,aservicemanager,afixedoption,ausedcarsalesmanager,aGSM,oryeah,becauseIreallybelievethatthatandourandoursloganisweteachfromwedon'tteachfromtheory,right?
13:19
Weweteachonourexperience.
13:21
Yeah,anduhthathashelpedussomuchbecauselikeanybodywantstojointheWgroup,ifyouhaven'thadanactualliveexperiencelivingandworkinginsideadealership,youmaybeatotallysmartperson,butIwantsomebodythat'sgonnabeinthetrenchesandknowswhatitfeelsliketotakethatcallonaFridayafternoonandtellyourcustomer,no,I'mnotgonnahaveyourvehicledonetoday.
13:47
Youknow,wehadtowaitonthispartorwhatever,youneedtoyouneedtoknowhowthatfeelsbeforeIcangoinandtrytoteachanadvisorhowtohandleobjections.
13:57
Youknow,it'ssotrue.
13:59
AndImean,ifyoulookatit,Ithinkthebiggercompaniesunderstandthatasmuchasanybody,right?
14:04
Sowhenyougointothecorporations,oftentimesyou'llsee,youknow,whetherit'saanOEMontheautomotivesideortheequipmentside,wherewhereveritmightbe,alotoftimesyou'llseeacompanyidentifysomebodyatayoungageasapotentialleaderdowntheroad.
14:21
Andwhatdotheydowiththatperson?
14:22
Theymovethemallovertheplaceandtheyhavethemexperiencealldifferentdepartmentsuhandandreallytrytogetthemthatexposure.
14:30
AndI'veI'vealsoseenthesamethingwithverysuccessfulfamilybusinessesthatendupbecomingbigbusinesses,right?
14:37
Liketheytheyhaveuhareallygooddynamic.
14:39
I'vegotanumberoffriendsthatkindofgrewupinthatworld,andsamething,theyunderstoodtheneedtokindofgothroughgothroughalltheroles,gothroughthepaces,andunderstandhowhardatechnician'sjobis,orunderstandhowharditistotellthatcustomerthatyoudon'thaveuhtheabilitytogettheirvehicledoneonaFridayafternoon.
15:01
It'sIthinksomuchofitisjustunderstandingthedifficultiesandchallengesthatgointoeachpositionbeforeyou'reinleadership.
15:08
Yes,youknow,andImadeallofourartspeoplegothroughitbackintheday,whatIcalledourtourofduty,whereIhookedthemwithatechnicianandtheyspenttwoweeksinthatshop,andtheirpaywaspredicatedonthehoursthatthattechnicianturned,right?
15:27
Yeah,andsotheygottoliveandexperiencefirsthandwhenyousay,Sorry,Idon'thavethatfuelpumpout,I'lltrytogetitforyoutomorrow.
15:35
Tomorrowisn'tgoodenough,weyou'restoppingus,youkillus.
15:39
Andtheyexperiencedit,andIthinkthatreallyhelpedthemwiththeempatheticsideofthebusinesswheretheycamebacktotheparsecountersandtheyworkeditbecausetheirpaywasdirectlytiedtoit.
15:50
Wedidthatthreetimesayear.
15:52
Man,Iwhatawhatagreatidea.
15:54
AndIIthinkbeforewediveintomoreoftheoperationside,IdowanttotakealittlebitmoretimetotalkaboutyourbackgroundbecausewhatIthinkisreallyneataboutyourbackgroundisthatyou'vegotalittleyouandIhavealotofsimilaritiesinthatwe'vespenttimeintheautomotiveworldanduhtimeintheequipmentbusinessandandon-road,likejustalittlebitofeverything.
16:16
AndI'minterestedtolearnhowyouseesomeofthattranslatingbetweenbecauseIIdon'tknowthatmanyothershavethatperspectiveasmuchofgoingkindofcrisscrossbetweenallofthem.
16:29
ButIIdidnoticelikeovertime,aservicedepartment'saservicedepartment,regardlessofwhatyou'reworkingon,apartsdepartment'sapartsdepartment,regardlessofwhatyou'reworkingon,andthesimilaritiesbetweenallofthemwereprobablythey'reprobablymorealikethanthey'devenliketoadmit,right?
16:45
Likethere'salotofsimilarities,eventhoughwhatyou'reworkingonintheshopisisquiteabitdifferent.
16:51
Yeah,youyouknowit'sit'suhIIIworkwithallkindsrightnow,right?
16:57
Ijustvisitwithauhlargedealer,truckdealerinMinnesota,didsomeworkforthemandtheirpeople,andandit'sfunny,youknow,whenyou'reonthewhenyou'reontheagside,theydon'treallywanttohearabouttheautomotiveside.
17:12
Theautomotiveside,wedidn'tcare,wewe'dhearfromanyside.
17:15
WecouldImeanifyou'reanagstoreoryou'realargeKenworthorPeterDeltastore,we'dlistentobuttheagtheyIthinktheyhadrubbeddownthemsooftenthatthey'rethey'recallousofthefactthatIdon'twanttohearanythingaboutyourautomotiveexperience,right?
17:33
ButIgottatellyouafunnystorywhenIcamerightoutoftheautomotivesideandjumpedintonowyougottaremember.
17:41
SoIIIstartedanautomotiveintheparksandservice,thenwentintosales,andthenownerasapartner,andthepartnershipwasjustterrible.
17:49
Itellpeopleallthetimepartnershipsalotlikemarriages,somearereallygoodandsomearebad.
17:53
Minewasterrible,right?
17:55
Itwasabsolutelyterrible.
17:56
Anduhgotoutofthatandumwenttoworkformyneighboractually,andhehadfourJohnDeerestores.
18:05
Andtheveryfirstsix,sevenmonthsIwasthere,IhadaJohnDeererep.
18:09
Andumshewastakingthatearlyretirementpackagethattheywereoffering,andshecamebytosaygoodbyetoourdealers,andshestoppedinmyofficeandshegoes,Wayne,Igottatellyousomething.
18:18
Shegoes,Whenyoufirstgothere,andeventilltoday,uhyou'rethehardestguytounderstand.
18:25
AndI'mlike,dude,whatdoyoumeanI'mhardtounderstand?
18:28
Shegoes,Youtalksodangfast,Ican'tevenunderstandwhatyou'resaying.
18:32
Andyouknow,thatislikeyou'vebeeninanautomaticcenter,right?
18:34
We'reyouyougotliketwoandahalfhours,threehoursatbesttoworkonauhonaonaunitandgetitbackandgetitoutofyourshop.
18:43
Thenyougetintotheagside,it'slike,well,nothingcouldbeheretwoweeksorthreeweeks,it'snotgonnabeherehours.
18:49
Wewe'recountingithowlongit'sbeenherebytheday,right?
18:52
Anduhsoshewaslike,Youyoutalksomethingfast,Ican'tevenunderstandwhatyou'resaying.
18:58
Well,itit'sitisinterestingbecausethereareuhevenbetweentheconstructionandtheagside,somemajordifferencesandhowtheygoabouttheirbusiness.
19:07
AndrightuntilIwenttogoworkinanagdealership,Idon'tthinkItrulyknewhowhowdifferentthosetwowere,eventhoughIwasjusttalkingaboutthesimilaritiesbetweeneach.
19:18
Thereweresomanydifferentchallengeswiththeagside,andandevenIthinkasthesecompaniesgetbigger,theamountoflinesthatyoucarriedandtheamountofitjuststuffnotknowledgeyouhadtohaveonabunchofdifferentstuff,right?
19:33
Andastechnologyisadvancing,itjustIIdon'tenvythosefolksbecausetherearesomanydifferentvariationsofthingsthattheyneedtoknow.
19:42
Yeah,youknow,andandtheandthethinglikelikeyouandIbothhavingexperiencesataJohnDeeredealership,andinthatenvironment,there'salotofbrandpurityjustbecausetheyoffersomanythings.
19:56
Imean,theycancoverfromfrombigfour-wheeldrivetracktractorsandyouknow,900horsepowerallthewaydowntoalittlelawnandgardentractorandsprayersandplantersandeverythinginbetweenhayequipmentandsomeotheronesthatthatyouknow,especiallyconstructiondealershipsthatweworkwith,andandevensomesmallershortlinetypeuhequipmentdealers,theyhavetohaveallthesedifferentproductlines,andtheirpartsdepartmentstruggles,youknow,because
20:26
andandIhearitallthetimeworkingonontheservicesideorevenontheparseside,thatthetheparsedepartmentwilltakeacallandthey'llsay,Hey,Ineedthispartforthiskindofcomponent.
20:36
Andthepartslikeforwhat?
20:39
Andthey'relikethis,this,this.
20:41
Hegoes,Heck,Ididn'tevenknowwesoldit.
20:43
Wesoldsomanydifferentshortlinevendors,hegoes,Ididn'tevenknowwesellthatproduct,right?
20:48
Andhere'ssomebody'scallingthembecausetheyboughtitfromthemandtheydon'tevenknow,right?
20:53
Sowewewereveryfortunate.
20:54
YouandIareveryfortunate.
20:55
Wehadthatbrandpurityandwehadtolearnalot,butitwasallaboutonesingleOEM.
21:01
Youdidn'thavetoworryabouthowdoIlearnthispart,howdoIgetthispart?
21:04
Whatarethetermsofthoseparts,right?
21:06
Yeah,what'smypasswordtotheportaluhofthisonethatIhaven'tbeenininayearandahalf?
21:11
Yeah,that'sI'vegotsuchasmallbrain,Icanbarelykeeptrackofyouknowahandfulofpasswords,letalone16differentOEMor20differentOEMvendors,right?
21:21
Diduhdidyouhaveapreferencebetweenthetwo?
21:24
IIknowthat'skindofaloadedquestion,butuhwhenyoulookatautomotiveversusequipment,uh,wasthereanythingthattuggedatyourheartalittlebitmore?
21:32
SoIguessrightautomotivebusinessisatmycore.
21:36
Yeah,likeIlovetheautomotivebusiness,thepaceoftheautomotivebusiness,right?
21:41
Whenyou'reinsidetheautomotiveworld,yourdayisjustroomandshakingandgrinding.
21:47
IIlovedalotabouttheautomotive.
21:49
WhatIdidn'treallylike,andit'sterrible,it'sterrible.
21:53
I'mgonnastereotypethisbad,butI'mdoingadealwithyouintheautomotiveworld,nomatter.
22:00
No,Ican'tsaythatwell.
22:01
Butjustdoingthedealwithyou.
22:02
Igottatellyou,pressrealhardbecausewe'remakingsevencopiesforeverybody'sattorneysthataregoingoutthere.
22:07
AndIthinkmaybethat'sbecausemypartnershipdissolvedinsuchabadwaythatIjustdidn'tfeelright.
22:13
ButumwhenIgottotheagside,itwasmorelikestickyourhandout,shakemyhand,J.
22:18
Ifyouyouuhyouwanttodothisdeal,we'lldothisdeal,andI'llstandonit,youstandonyourterms,andwe'llbegood.
22:25
Andandagain,I'mgeneralizing.
22:28
Ithinkyou'rerightthough.
22:29
Ithinkyou'reveryright.
22:31
Butthatthatthat'sthat'sonethingIknow,it'slikethespeedandandandspeedofexecutionontheautomotiveside,it'sturnandburnandmustgo.
22:46
NotsayingthatthatwemovesuperslowontheagsidebecauseI'vebeeninitnowfor18years,yeah.
22:53
Youknow,butthere'saSuperBowlseasonthatweusedtocallourweedharvest,andthatwasallhandsondeckandyoumovingandshakingashardasyoucan,butthat'saaseason,right?
23:05
Yes,importantportionofyouryear.
23:07
Whereasanautomotiveside,I'veneverfeltitnotbe,youknow.
23:13
Itisitisinteresting.
23:15
Yeah,thatthatItrulyloveintheautomotiveside.
23:18
Howhowdidyoumakethatjumpthen?
23:21
Likewhenyouwentfromtheautomotiveworldtotheagworld?
23:26
Well,soremembermypartnershiphaddissolved.
23:30
I'mbackinmyhometown.
23:32
Iwassuperproudtobeback.
23:33
Um,althoughIsaidwhenIwasinhighschoolandlookingtogotocollege,Iwasnevercomingbacktothis,nevercomeback.
23:40
Youknow,neversaynever.
23:42
That'sonethingI'velearned.
23:45
Um,butanyway,mymyneighboratthetime,superguy,yeah,Italkedtohimjusttwodaysago.
23:51
Um,butheheheaskedmetocomein,andyouknow,backinthosedays,youknow,you'retalkingnow,it'sbeenover20years,theautomotiveworld.
24:03
Well,Ijustleftmypartnership,andafriendofminehiredmetocomerunhisfourstoresbecauseinthemeantimeIdidn'tknowwhatIwasgoingtodo.
24:10
Andhesaid,youknowwhat,comerunthesefourstoresforme.
24:13
SoIdid,anditwasitwasfine,itwasfun,Iwashavingagreattime.
24:18
Butum,mywifewantedmetobeathome,right?
24:21
Andandandanybodyontheautomotivesideknows.
24:25
Imean,wedidn'thavethebluelawinWyoming,sowecouldsellonSundays,right?
24:30
Imean,andifyou'readealership,anautomotivedealership,andyoucanworkaSunday,it'sabigholiday,you'regonnabeopen,right?
24:37
Yeah,that'sjustwhatyou'regonnado.
24:39
Andandshedidn'tlikethat,shedidn'tlikethelonghours,andIwasofcourseusedtoit,soitdidn'tbotherme.
24:45
Butthisopportunitycameup,andIcouldbehomeeverynightearly.
24:49
Ididn'thavetoworkweekendsanylonger.
24:52
AnduhIjusttookitandandIsaid,Isaid,there'sabigdifferenceinourcompensation.
24:58
WhatwhatIwasmakingtheautomotiveside,myexpectationsovertherewereonething,andthencomingtotheAG,it'slikewell,that'salittlequiteabitlower,butmyresponsibilitieswerealotdifferenttoo,youknow.
25:11
SosoIkeptmyfeet,andbackinthosedays,um,Iwascalledageneralservicemanageroverfourstores,right?
25:18
Wehadapartsmanageroverthoseotheruhthepartsfarmersdrawfour,andIwasoverserviceforthisone,andthenwegrewtolikeyou'resaying,Iwastheaftermarketdirector,DPofaftermarket,DPofaftersales,whateveryouwanttocallit.
25:31
Butum,yeah,that'showItransitioned.
25:34
AndsoIIItoldhim,Isaidrightoutofthegate,Iwhenheaskedmetojoin,Isaid,Look,everysummerIhadtogotomyuncle'sfarmandworkallsummerlong.
25:44
Andattheendofthesummer,Jay,Igotcompensatedhuge.
25:49
IgotabrandnewpairofbootsandtwopairsofLeeGyes.
25:52
Ididn'tevenwanttheboots,Iwasintowntogotoschool,right?
25:56
Butoutonthefarm,yeah,Ilovethoseboots.
25:58
Butyeah,soItoldhim,Isaid,sothere'stwothingstoknowaboutAG.
26:02
Youworkreallyhardandyoudon'tlikecompensatedverywell.
26:08
There'salotoftruthtothat.
26:10
Yeah,there'salotoftruthtothat.
26:11
Yougottayougottaloveit.
26:12
AndthatthatwastheIthinkwenoticedthisinsomesurveyingthatwedotooforlikeourvoiceoftechniciansurvey,thatitdoesn'tcomeoutandsayit,buttherearetimeswhereyoulookatmaybeanequipmentdealership,uh,andspecificallyanagequipmentdealership,andit'salifestyle.
26:32
Likealotofthosepeoplethatworkatthedealershiphavegrownupintheindustry.
26:36
IIusedtojokewhenIwasatthedealershipthatIlovedhiringfarmkidsbecausewhileeverybodyelsewascomplainingthattheyhadtoworkSaturdays,theywerehappythattheydidn'thavetoworkSundays,right?
26:45
Likeitwasjustuhyeah,yeah,yeah.
26:47
Itwasitwasjustkindofadifferentwayoflife,andandIdothinkwemissoutonsomeofthatontheautomotiveside,whereyouknowitis,itcanbealifestyleanditcanbeareallygoodlifestyle,butit'smaybenotlikethatagworldwheresometimesmoneyisjuststraightupsecondary.
27:06
Theytheytheyreallyvaluewhatthey'redoing.
27:08
Ithinktheyhaverelationshipswiththeirlocalcommunityandthefarmersaroundthemthatyouknowwhenyouwhenyougooutandachopper'sdownandyou'reabletofixthatchoppertokeepthemgoing,youyoujustsavetheday,right?
27:20
Youkindofputyourherocapeon.
27:21
AndandIthinktherearealotofguysthattookalotofprideinthat.
27:26
Andyouknow,Itellpeoplethatallthetime,right?
27:28
Thethetherelationship-basedum,well,moreofapartnershipthanitisinacustomer,right?
27:37
It'smoreofapartnershipbecauseyou'rereallytalkingaboutagdealershipsinparticular,aretakingcareofaboutonepercentofourofourpopulation,right?
27:47
There'sthere'snotwedon'thavetransientpeoplecominginandoutofourdealershipslikewedoitonamotorcycle,right?
27:53
Onamotordealership,youcouldbehavingtwoorthreeofyourcustomersadaythatdon'tevenliveinthesamestate,right?
28:00
Yeah,youyoudon'thavethatontheagside.
28:03
TheagImeanandandandit'sfunnybecauseIhadthiscompanythatwasgonna,andhe'sagoodfriendofmine,reallygoodfriendofmine,soIcanIcan'tbashonhim,butuhheknowshowIfeel.
28:14
Heusedtobetryingtosolicitustosay,hey,we'regonnawe'regonnadouhsecretshoppingtoyourservicemanager,soyoucanandwe'llrecordthecallandyoukindofhearhowitgoesandyouusethatfortrading.
28:26
AndIsaid,Okay,yeah,let'slet'sgiveitashot.
28:28
Andthisisearlyon,andthenIrealized,youknowwhat?
28:31
You'renotgonnaBSthatservicemanagertoaskforbecauseheknowswhothesecustomersare,thosearethesamepeoplethatlivedonthatfamilyfarmforthelastthreedecades,youknow,orthreegenerations.
28:41
Andandsowhenyousay,Well,thisisso-and-so,andI'vegotaneightRtractor,andhegoes,Okay,whoisthisandwhereareyouat?
28:49
Becauseheknowsinhismind,he'slike,Iknowthiscounty,Iknowallthesurroundingcounties,Iknowwhomovesintothesefarms,andyouknow,youcan'tbeasking.
28:57
SothentheservicemanagerjustgetsjustlaidonrealthickbecauseIknewWayne'sgonnabehearingthiscall,youknow,inabouttwodays.
29:04
Sotheyputonalltheslickstuff,youknow,andsaystupidstuff,andtheyknewexactlythecallscomingtome.
29:10
Sotheyknewwhatwasgoingon.
29:15
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30:17
You'vehadsomanyyearsofoperationalexperienceandworkingwithshops,andI'llsaydealershipsasawhole,justbecauseyouyou'vehadyourfootinallofthemuhoralldepartments,butwhatdoyouseeasmaybelow-hangingfruitwhenyougotoworkwithadealershipintermsofthingsthattheyshouldbeworkingon,ormaybethatthey'renotawarethattheyshouldbeworkingon?
30:44
Likewhenyouwalkin,doyouseeanycommonalityamongstthemofthingsthattheycouldprobablydotochangetheirluckononjustsuccess?
30:53
Jay,Igottatellyou,beforeIanswerthisquestion,youaskedsomereallygoodquestions.
31:02
Youaskedsomereallygoodquestions.
31:04
Butyes,soitdependsonitreallydependsonwhatindustryI'mgoinginto.
31:11
IfIwentintoanautomotivestore,Ilookforafewdifferentthings.
31:16
UmprimarilywhatIwanttolookatinautomotive,mostautomotivestoresthatweworkwithtothisdayareranprettywellatbothpartsandservice,right?
31:27
ButwhatIliketolookatissomeKPImetricsinsideanautomotivestoretoseewhattheirthinkingisthroughtheirleadership,right?
31:36
IftheytellmeoneofthequestionsI'daskalotassoonasIworkwithanynewautomotivestores,Isay,what'syourgrossmarginonpartsforinternaltech?
31:47
Oh,well,youknow,wewe'rewe'rehospital.
31:52
AndI'llaskthesurfman,whatwhat'suhwhat'syourturntimeonreconditioning?
31:56
Youknow,andhe'llsay,well,youknow,it'saboutwheneverifwegetitdoneinacoupleweeks,we'regood.
32:03
Youknow,andsorightthenIknowwhattheleadershipisthinking,right?
32:07
IfIwalkintothestoreandIsay,hey,andwhat'syourpartsmarginononinternal,andtheysay10%,andIgotothesearchmanagerandsay,hey,what'syourturntimeonaninternalticket?
32:17
Andtheysay,youknowwhat,ourleadershipgivesus72hoursor96hoursfromthetimeitcomesintotheshop,thenIknowtheleadershipisdialedintochartingtheirburningtheirinventoryunused,right?
32:29
ButthenIknowthatthistheleadership,eithertheGMortheowner,hasonlybeeninsales.
32:39
Whenwhenespeciallyiftheytellmetheirmarketwas10%,becauseIcanprovetoyoutimeandtimeagain,ifyou'resellingyourpartstoaninternalticketat10%,thinkingthatyou'resavingthegrossmarginonthedealonthefrontofthehouse,you'refoolingyourself,right?
32:54
SothoseareacouplequestionsIaskonthewebsite,youknow,andthenwhenIgointoaagdealership,specificallyanagdealership,thefirstthingIwanttodoisIwanttodoahundredpartnumberbinauditonthepartsroom.
33:11
Thatisreally,reallysmart.
33:15
Andsowhenyou'regoing,you'rewhenyoudotheaudit,you'relookingtojustkindofgoingbacktoourconversationfrombefore,justtryingtodoaninventoryandmakingsurethatthethepartsarethere,thatthey'repricedcorrectly,thatkindofstuff.
33:29
Yeah,sosowhenIgointhebids,Jay,liketypicallymyautomotivestores,they'vebeenthey'vebeenmoldedandworkedonlongenoughbytheOEMsandeverybodyelsethattheytrulyunderstandfillrate,turn,allthatkindofstuff,right?
33:47
Becauseweweregettingbeatonit,andnowI'mreallygonnaagemyselfinthe90s,right?
33:52
Likewhenbackinthe90s,Iremembertakingoverandearly90s,andwehadthreeandfourtimesturns.
34:00
Well,whenIlefttheautomotiveside,wewereatninetotentimeschurn,andthatwasprettyaverage,right?
34:07
Wewerenocrazybigdeal,right?
34:10
Wecamealongways,um,wonseveralawardsfromFordforhavingreallygoodpartsinclerkengine,butI'msuperproudofthat.
34:17
Butanyway,asyoushouldbe.
34:20
AndandsowhenIgointotheespeciallyconstructionandag,butprimarilyagwhenIwalkinyourpartsroom,Iwanttogetintotheheartofthepartsroom.
34:29
Iwanttogoinwherethepartsbinsare,right?
34:31
AndI'lllookaround,andifIseethatbinsarejustclutteredandthey'redirtyandthere'sraggedyoldbinlabels,Itelltheownerrightnow,Isay,youknowwhat,whydon'tyouprintoffyourbalancesheetandletmeknowwhatthatnumberisthatshowsonyourassetlineoryourpartsinventory?
34:47
AndI'llbetyouI'llbetyourightnowyou're20%off.
34:56
Well,youyougotfivemilliondollarsininventory.
35:01
I'llbetyourightnowyou'reyou'reyou'recloseto$600,000offyougetitbecauseI'llgoin,I'llcountthosehundredparts.
35:10
Andyouknow,whenIcount100parts,whenI'msayingyou'reaccurate,it'sbecausethebinisrightandyourcountisright,yeah.
35:20
It'snotjustwell,yeah,it'sinthisbin,no,isisthebininthecomputeraccurateandeverything,right?
35:26
BecauseIjustwalkaroundtocount100partlines.
35:28
IjustyouknowI'dI'dbeinterestedtohearyourapproach,likewhenyou'rewalkingintosayapartsdepartment,howarethepartspeoplefeelingatthatpoint?
35:40
Becausedon'ttheylikeitwithanybody,right?
35:43
Whereyou'relike,oh,herecomesthispersonthatIdon'treallyknowthat'sstartingtodigintoourdirtylaundry.
35:48
Like,howdoyouhowdoyoukindofsettlethemdownalittlebit?
35:52
Becausethereisthatlevelofuncertainty,right?
35:55
Andyou'reexactlyright,right?
35:56
HereIamanoutsider,buttheafterIafterIdothecount,Iseewherewe'reat,it'snotlikeyouknow,it'snotlikethat.
36:04
It'slikeIstarttoyou'reyoudon'tknowwhatyoudon'tknow,andneitherdidI.
36:10
Somebodyhadtohelpme,andIhadtolearnthroughalotofblackeyeswhatIwasdoingwronguntilIfigureditout.
36:17
AndandsoItellthem,youknowwhat,here'swherewe'reattoday,buthere'swherewe'llgotogether,andwe'regonnadoittogether,right?
36:24
Andwe'regonnagetyouthere.
36:25
AndandandIaskedhim,howmanytimesdoyoulookupapartandandyoushowitoryousayyouhaveitandyoucan'tfinditanywhere?
36:33
Oh,ithappensallthetime.
36:34
Isaid,Well,there'sawaywecangetoutofthatmadness,butyougottaputtheeffortin,right?
36:39
Yougottadoiteverysingleday.
36:41
Wehavewehavesetpoliciesthatyouhavetodoeverysingledayandprocessesyouhavetofollow,otherwiseyouwon'tgainanythingoutofyourpartsofit.
36:50
Well,IIthinkevenbeingabletogoinandsay,Hey,I'vebeeninyourshoesandI'vebeengetyelledatbytext,orI'vebeen,youknow,I'vebeenyelledatbytheservicemanageroverandoveragain.
37:01
Likeifyoudon'twanttogetchewedout,thisissomeoftheeasystuffthatyoucandotomakeyourlifebetter.
37:08
Andthenyoualsohaveconfidencewithitwhenacustomer'scallinginthatthepartsactuallyinthebinwhenyoutellthem,right?
37:14
Becauseyouknowhowitgoesinharvestseasonandthephone'sgoinglikecrazyandyou'repickingupandyou'reyou'resolelyrelyingonthecomputer.
37:22
Andifbecauseyou'vegotalineofotherpeoplecomingbehindthem,andifyoutellthatcustomer,yes,we'vegotitinstock,andthenthecustomerwalksinthestoreandit'snotthere,youhavealotofeggonyourface,andyou'retryingtofigurethingsoutreallyquick,right?
37:35
Soitisintheirbestintheirbestinteresttokindofgetorganizedtherejustfortheirownpersonalsatisfaction,right?
37:44
Becauseititnothavingthattogetherisgonnamakeyourlifemiserable.
37:48
Yeah,youknow,III'veworkedwithseveraldealerships,andandthey'lltellI'vehearditnumeroustimessincewestartedworkingwiththeminafractionalway,isthatseveraloftheguyswillsay,youknowwhat?
38:00
Ihavetheon-callphone,andacustomerwouldcall,I'dlookatthepartathome,see,andthecomputermightshowmethatwehavefourorfiveorsixoreightordozen,whoknows?
38:09
Buthe'dsay,I'dhavetodrivetothestorebeforeIcanconfirmthatIhadit.
38:15
AndthenafterworkingwithBusforawhile,they'relike,Yeah,Ishowedtwoofthem.
38:21
Oryes,I'lltakegreat,I'llmeetyouatthestore,juststartheadingthere,youknow.
38:25
Andthatfeelswaybettertothepartspeopleandthecustomerbecausetheycanmeetthereaboutthesametime,they'llpullrightofftheshelf,headintothegone.
38:33
Whereasbeforethey'dsaytheydrive45minutesbacktothestoreandtheymayhaveit,theymaynot,youknow,andnowthey'reprettywell,yeah.
38:41
We'rerunning98%accuracy,youknow.
38:44
Idon'tcareaboutpartsbonusunlessyouget95%orbob.
38:48
Anditis,youknow,justsocriticaltoearningtrustofacustomerthatyouknowwhenthey'rebusyasheckandtheyneedtostepawayfromtheirdaytogogetparts,thattheycantrustthatit'sgoingtobethere.
39:02
Andyouknow,Ithinkthatspeakstoprocessesasawhole,right?
39:06
Andsomethingthatyou'vereallykindofbuiltyourcareeroffofissomeofthatorganizationalkindofeffectiveness,right?
39:13
AndandIIlookatsomanyopportunities,andgoingbacktowhenIsatthroughyourclass,Ithinkyoucouldseesomeofthoseautomotiveelementscomeoutintermsofthewaythatyou'redoingmath,thewaythatyou'remeasuringproductivityandefficiency.
39:28
AndIthinkyouhadbrought,correctmeifI'mwrong,II'mI'mtryingtothinkback,andmymemorydoesn'tgoveryfar,sothismightbetrouble.
39:38
ButIwanttosayyouhadbroughtaformulatoJohnDeerethatwasuhthatproductivityformulauhwhereitwasIIcan'trememberwhatyouguyscalledit,butitwassomethingthatmixedproductivityandefficiency,right?
39:54
Sotherewastwoguys,umGeorgeWaycaserandSteveEwel.
40:00
Yes,hadcomeupwiththisplanandpresentedittomyselfandafewotherguys.
40:05
Andofcourse,theyJohnheresaid,Hey,youneedtotalktoLanebecausehe'she'stheonlystorethatweknowofthatispayinghistechnicianscommission,right?
40:19
Youturn,youburn,youearn,right?
40:22
Yeah,youturn,youdon'tburn,youdon'tearn.
40:25
Andanduh,andsosotheytheypresentthisthingtous,andandwe'veworkedonitforgosh,Idon'tknow,Jay.
40:32
Itseemedlikeforever,butit'sprobablyeight,ninemonths.
40:35
AndthenumDeersaid,Yeah,well,wefeltconfidentinitthatwecouldwecouldpresentitandandimproveoperations.
40:44
Sotheysaid,here's10dealers,youguysfigureitout,seewhatseewhatyouguysthinkandseewhatyoucando.
40:50
Andwedid,andoverthecourseofthatyear,everyeverybody'snetprofitimproved.
40:56
SothenDeersaid,Well,thatcouldbeaflu.
40:59
Here,trytheseother10,keephelpingus,youknow.
41:01
We'llwe'llwekeeptellingtheguysthattheflucanhelpuswithyourdealers,right?
41:06
Andsowedidanothergroupof10,samesamesimilarresults,youknow,everybody'sbottomlineimproved.
41:12
AndsothenGeorge,ofcourse,Iwasworkingfull-timeatthestore,theseothertwoguyswerewereretiring,andumtheyaskedme,Hey,wouldyouhelpustrainthis?
41:21
AndsoIdidwithwiththosetwoguys,andwewentallacrossNorthAmerica,SouthAmerica,CentralAmerica,anduhtraininglaborperformancetoo.
41:31
Andthat'sprobablyoneofthethehighlightsofmymycareerisknowingthatIhadinputonsomethingthatisnowonJohnDeerefinancialsglobally.
41:44
EveryJohnDeerestoreismeasuredbythatnow.
41:47
IandIgiveyoualotofcreditbecauseone,Istillrememberthatclasstothisdayandhowpolisheditwas,andhowyouknowIthinkitwassomethingwhereininmyroleuhatthetimeaskindofkindofthatcorporateaftermarketmanager,youyouhadtokindofexplainittoownershipaswell,right?
42:11
Likewhenyouwhenyoucomebackfromsomethinglikethat,youstillhavetosellittoownership.
42:15
It'snotlikeyoucanjustcomeinandjustyouknow,hey,we'redoingallthis,youyouhavetotosellit.
42:20
AndIthoughtitwasareallyeasyconversationtohavewhenIcamebacktosay,listen,thisiswhytheydoitthatway.
42:27
Andum,Idon'tknowifweeverfullygotitimplemented,whichwasprobablymoremyfaultthananything,butwedidmeasuremoreafterwegotback,right?
42:37
Andtryingtotrulyunderstandthetechnicians,andum,weneverdidgofullflatrateoranythinglikethat.
42:43
Wedidputproductionbonusestogetherwhereuhwherewewereincentivizingthemforbuilduhtime,butitwaskindofaneye-opener.
42:54
AndIlikeforyou,itseemedlikeitwasreallynaturaltobeabletoteach,right?
42:58
Likeyouwhenyoucameintotheclass,youhadthatoperationalexperience,butthenforyoutokindoftakethatnextlevelandteach,itseemedlikeaprettyprettynaturalthingforyou,andthat'sthecrazypart,right?
43:09
Becauseteaching,II'veI'venever,notonetime,haveevergonetoandandpeoplesayIcantell,butlikeI'veneverwenttoanyprofessionalteachingortrainingorspeakingcoachesandandandtoastmastersorwhateverthoseare,youknow.
43:27
There'salotofresourcesouttherethatIprobablyshouldhavedonetoreallyhelpme,butIdidn't.
43:33
ButonethingthatIreallylike,Jay,waslikeifyouandIcanhaveaconversationandyou'reyoung,you'reyou'reanaftermarketsalesdirectorforthefirsttimeandyou'relearning,you'retryingtodothesethings.
43:44
Andifthere'ssomethingthatIknowthatIcanhelpyouwith,that'sIsay,Jay,don'tgobeatyourheadagainstthatwall.
43:50
IfyouI'vedonethismanytimes,I'mscarred,right?
43:53
Here'shere'swhatI'vedonethatmaybecouldhelpyou,soyoudon'thavetodoit.
43:58
Nowyoucanprobablygohomeandstilldoacouple.
44:00
Moretimesyoumightthink,well,letmetryandseewhathappens.
44:02
Andifitworks,youcallmebackoryoudropmeanemailorwhatever.
44:05
Yousay,Anyway,thatthathelpedup.
44:07
Icannottellyouhowgoodthatmakesme.
44:12
AndsothenIjustIstartgettingsomeofthatdopaminereleasesorwhateveritwas,andknowingthatI'mI'mhelpingsomebodyelse,dude.
44:21
Thatthat'sthat'swhatwasthatforme.
44:23
Yeah,anditwasII'dbeinterestedtohearkindofyourperspectiveonIknowwhenwhenIwasintheconstructionequipmentworld,especially,they'dalwayssay,well,likeautomotive'shere,andthenconstructionequipment'slike10yearsbehindthat,andthenagequipmentwaslike10yearsbehindthat.
44:41
Andlikethewaythattheylaiditout.
44:43
Idon'tknowifthatwastheexactnumbers,butitwasalwayskindoflikethistrailingeffectthataghaduptoautomotive.
44:49
AndsoIthinkalotoftheagsideprobablyseesvalueinyouknowalotoftheKPIsthatwe'vecomeupwithintheautomotiveworldovertime,becauseyouknowit'snotthatlongagothatyou'dgotoadeerdealershipatyouknow40bucksanhouror50bucksanhour,andandandtheydidn'treallyvaluetheprofitabilitysideofit.
45:11
Somewouldarguethatthere'sstillalotthatdon'tuhvaluethatprofitabilityside.
45:15
ButI,youknow,Ithinkastheystartedtolearnmore,andthenthemorethatthedealershipsvieweditasaprofitcenterratherthanjustkindofacostofdoingbusiness,thenallofasuddenitwaslikethisclicked,andwehadtogetmoreadvancedwiththedudetechnology,andwehadtokindofuhjustingeneralviewitasaakeypartofasuccessfuloperation.
45:37
Andum,andsoIIsayallthatjusttosaylikeIthinktherewerealotofthingsontheagsidethatwecouldlearnfromtheautomotivesideortheconstructionsidethatcouldbelearnedfromtheautomotiveside.
45:47
Liketheautomotivesidehashasdonealotofgood.
45:52
Yeah,butyouknow,likeautomotiveforforyears,fordecades,actually,themarginsononnewcarsandnewtruckshasalwaysbeenprettytight,prettyshort,right?
46:07
Butinconstruction,themarginwashigher,right?
46:12
Andthenagwasevenhigher.
46:14
Soallthemoneyusedtocomefromthefrontofthebusinessorsellingthepieceofequipment,theskidster,theloader,thetractor,thetownline,whatever.
46:24
AndnowthatmarginfromtheOVMshasshrunk,youknow,marketcompetitivepressuresgettinglargerandlarger,andandproducersareshrinking.
46:34
Youknow,theyouyoulookatifififyoulookatthenumberoffarmsoutthere,theykeepgoingdown.
46:41
Andyoulookattheaveragefarmownerandthey'reintheir60s,andandsomeofthemdon'thaveasuccessionplan.
46:49
Someofthesomeoftheirkidsdon'twantanythingtodowiththefarmingbusiness,right?
46:53
Theythey'verealized,hey,there'ssomanyelementsoutofmycontrol,likethisyearalone,righthereinmyhometown.
47:00
Thoseguysaregettingflatcornthisyearbecausetheyhavenowater,right?
47:04
Andthat'savariableoutoftheircontrol.
47:07
Andotherguysyouandtheiryears,right?
47:09
Youcanyoucanworkyourtailoff,gettingitreadyanddoingallthesethings,takinggoodcareofit,spraying,fertilizingallthat,andthenboom,herecomesaNebraskahailstorm,wipesyoucompletelyout,andyou'rejuststandingtherewithyouryourheadandyourhandsgoing,whattheheck?
47:22
IIdideverythingright,andIstilllost.
47:27
AndsoIthinkthatsincetherewassomuchpressureumonmarginconstraintandrestrictionsonmarginsupfront,thattheyhadtostartlookingatthepartsandservicedepartmentsandsaid,Youguyshavegottocarrytheload.
47:42
Andthentheautomotiveside,wewereusedtothatfordecades,right?
47:44
Imean,andandsosomeoneIIeventalkedtodealershipsearlyoninmyadcrewandsaid,youknowwhat,ifIdidn'thavetohaveaservicecar,IIdon'twantit.
47:54
Yeah,dude,how'sthefirstmarginofanythingdepartmentbackthen?
47:59
Howareyoulosingmoney?
48:01
Andtypicallywhatitboilsdowntoisaccountability.
48:05
Really,it'strulyaccountabilityandproductivityrightthere,andthesearchproblemfixedprobably80%ofwhatelse.
48:12
Yeah,andIthinkalotoftimesthereasonforthelackofaccountabilityisbecausetherewasalackofcarefromleadership,right?
48:18
Becauseiftheyjustdon'tgetusintroubleandstaybackthereandkeepourcustomershappy,youknow,thatthatwaskindofthemindsetfromalotforforalongtime.
48:28
AndthenIthinkalotofmergers,acquisitions,consolidationsofdealergroups.
48:33
Imean,youlookatuhthedealershipgroupthatIwaswith,26locations,threedifferentstates.
48:41
Yeah,youknow,andwhenIleft,wehad16inthreestates,youknow.
48:49
Well,inthatthatconsolidationpiecetoo,Ithinkalotofthatwaskindofledbytheitwastheopposite.
48:55
Likeitfeltliketheagworldkindofledthat,whereallofasuddenthedealershipstartedkindofcombining,andandum,youknow,ifyoudidn'tifyouwereaoneasinglelocationentity,youbetterfindanotheroneoryou'resellingouttosomebody,right?
49:09
Likethere'sjustIthinkthatwasdrivenbytheagsidemorethanitwastheautomotiveside.
49:14
Yeah,andyouknow,backinthedayintheautomotiveside,likeifyouhadifyouhadfourstoresorfivestores,youwereaprettybigdeal,right?
49:22
Imean,therewastherewasinourinourgeographicalareaintheMidwest,intheWestpart,youknow,youhadthePhilLonggrouportheOmeraandtheLWays,andthenherecomeWayneHezinger,youknow,andtheAutoNationstart,andthenyouknow,theyhadbiggroups,buttheytheydidn'thavelikelikeandIthinkuhtheagsidefollowsyoutheconstructionsideisparticularlyrouted,yeah.
49:48
LikeyoulookatCathasadealer,maybetwodealersperstate,yeah,right?
49:54
Andthosedealershave12storesorwhatever,andthenconsolidation,especiallydrovefromthedeerside,wasprettyhotandheavyforalongtime.
50:03
Burgessandacquisitiongoingonallthetime,andyou'reright.
50:06
Imean,ifyou'reauhoneortwostore,youweregonnagoin,ohyes,who'sgonnabuymeoutorwhoI'dgetafterit.
50:13
IindefensetotheOEMs,andthisisgonnaprobablybeaveryunpopularopinion,butIIunderstandIunderstoodthat,right?
50:23
Whereyouyoualmosthadtoatsomelevelbecausewewouldhaveyouknow,I'mmakeitnosecret,IworkedforBobcatCompanyforquitequitesometime.
50:32
Yeah,andsomeofthesmallerdealers,asmuchasIlovethem,reallystruggledwithlikebasics,right?
50:38
Likeintermsofgettingonourcomputersystemsandgettingon,youknow,orderingpartstherightwayandfollowingyouknowtherecalls,makingsurethatthey'retakencareof.
50:51
Anduh,Ithinkwecallthemfieldmods,likethat,likeallofthisstuffthatlikeonceyoustartedworkingwithabiggerentity,youhadwholedepartmentsthatweretakingcareofIT,andyouhadyouknowallofthisstructurethatmaybeyoudidn'thaveinasmalluhasmalltimedealership.
51:08
Anddon'tgetmewrong,uhanytimeIwentintoasmalldealership,IwasalwaysIIlovedgoinginthere,likeitwasalotoffun,butalotofmyconversationswerefardifferent.
51:18
WhereasifI'mgoingintoabiggerdealership,I'mtalkingaboutprofitability.
51:22
IfI'mgoingintosomeofthesesmallerdealerships,Iwastalkingabouthowtoresettheirpassword,right?
51:27
Andsotherewasthattherewasjustdifferentconversationsdependingonthesizeofdealership.
51:34
No,soIIIseeitaswegrewaswell,youknow,andandnowworkingwithdealers.
51:40
Istillhavedealershipsthatweworkwiththatarethreeorfourorfivestorelocations,andthethemanagement,theleadership,insomecases,theirgrowthhasoutexpandedorexpandedbeyondtheirabilities,right?
51:55
Andyouyou'vealmostgottogetsomebodyinherenowthatcanthinkdifferentlyandleaddifferentlybecauseyouyou'reexactlyright.
52:04
Whenyou'reoneortwostores,you'rejustworriedaboutputtingthefiresout.
52:07
Whenyougetthefive,six,twelve,fifteen,twentystores,you'rethinkingmorestrategic.
52:12
HowdoIrunthisasatruebusiness?
52:15
AndhowdoIgaintheeconomiesofscalesbybeingthislarge?
52:19
Yeah,andII'dberemissifIdidn'tmentionallthegreatworkthatyouguysaredoingthroughWB,right?
52:28
Andmaybeyoucantalkalittlebitaboutthatbecausesomeofthesomeofthefractionalleadershipthatyou'reofferingtoadealershipisreallyhelpfulbecauseyou'rekindofmeetingthemonwhatevergroundthey'recurrentlyon,right?
52:41
It'snotlikeyou'retryingtoforceasquarepeginaroundhole.
52:44
You'reyou'reuhyou'rekindofmeetingthemwherethey'reat.
52:47
Yeah,andthenthenwestartdraggingthatsquarepegthroughthatroundhole.
52:53
Butwedomeetyourightwhereyou'reat,right?
52:56
Startingthere,andandandandyeah,andwedofractionalleadershipfromallthewayinsideexecutivetotopartsoftheservicebranches.
53:06
Youknow,ifyouiftheylosttheirtheiraftermarketsalesdirectororthequickstopdirectorandtheyneedsomehelp,wecomeinandhelpthem.
53:14
Whatwefoundinteresting,Jay,isthatandwewerejuststartingthis,um,it'scalledOEL.
53:21
ButwhatI'veseenisalotofdealershipshavegrown,likewewerejusttalking,they'vethey'vegrownandgrownandthey'veexpandedandthey'veoutpacedtheirownleadershipcapabilities.
53:30
Andsowhatwe'vestartednowiscominginanddoingfractionalleadershipwherewecomeinandhelpyoubecausecorporatelyyoumayhavealltheprocessesandyouthinkthey'rerunningsmoothly,butwhenyougetfartherandfartherfromthatboardroomandyougetintothebreakroomaswecallit,sometimesthesepeopleouthereatscores12,13,15,theydon'tevenhaveaclearideaofwhatyourexpectationsare.
53:55
Andit'snobody'sfaultotherthanthefactthatyou'vegotyou'vegrownsofastandyouexpandedsomuchthatnobody'stakingthetimetomakesuretheprocessesarecommunicatedallthewaythrough.
54:07
IIthere'sit'ssuchascarytimeforadealership,especiallyadecentsizeddealership,whenyouloseakeyleadershippersonuhininyourgroup.
54:19
Andit'sgoingtohappen,right?
54:20
LikeIdon'tcarehowgoodofanoperationyouare,sometimespersonalitiesjustdon'tfit,orthey'resomebody'sretiring,youknow,thatkindofthing.
54:28
Andtherearetimeswhereyouknowmaybeit'sasuddenuhlosswheresomebodydoesquit,orGodforbidsomethinghappenstothemphysicallythattheycan'tworkanymore.
54:39
Whenyougetwhenyougetinthatpositionandyou'redownakeymemberofyourleadershipteam,thatcansetyoubackalongway.
54:48
Sohavingjustthatabilitytokindofevenkeeptheshipafloatduringthosetimes,andyouneverknow,maybelearnsomethingthatcancanmaybeelevateitpastwhereitwasevenatinthefirstplace.
55:00
Yeah,andwe'vewe'vebuildedseveralofthosecrawls.
55:02
We'vegottenjobsbecauselifehappens,right?
55:06
Oneminuteyouyouryouroperationdirectororyoursalesmanagerishere,illnessstrikes,familymatterschange,theyneedtomove,andnowthey'regone,andyou'retryingtorecruit.
55:18
Andweallknowhowtimeitisrecruitingtechnicians.
55:21
That'syourspecialtyhelpingdealersfillthatboy.
55:24
Butwhenyou'rewhenyou'relookingforaspecificfixedoptiondirectorthathasexperiencerunningsix,nine,twelve,eighteen,twenty-sixstores,whatever,that'sahardpositiontofill.
55:35
Andyoudon'tyoudon'twanttohavethatvacancyfortoolongbecausethatthere'satruevacuuminsideyourstore,anditcanitcanturnyourshipinahurry,youknow.
55:46
Now,IIdohavetomentionthatthere'sthere'suhaguythat'shelpingyouwiththis,RussGreen.
55:53
UhIknowhe'sgonnabelisteningtothispodcast,soIjustwanttotakeaminuteandsayacouplenicethingsaboutRussbecauseIknowhe'sgonnabelistening.
56:01
WecouldfillthenexthourwithnicethingsaboutRuss.
56:07
HeheisI'veI'vegottentoknowhimsowelloverthepastfewyears,andyouknow,he'skindofalegendwithinourindustry,right?
56:15
Wherehe'she'swrittenallkindsofstories,he'sverywellconnected,hasbeenconnectedwiththeOEMs,uhwithdealers,andjustontheagsidespecifically,andislookingtoexpandtotheautomotivesideandkindofsharesomeofthoseprinciples.
56:31
Anduhhejustuhhe'sasaltoftheearthguy,willalwaysreachoutoutoftheblueandandaskhowI'mdoing,andjustuhlikeoneofmyfavoritepeople,genuinely,justagreat,greatperson.
56:43
Yeah,likeItoldyou,I'vebeenblessed,right?
56:46
AndhavingRussbeapartofWBGlobalServicesisanhonorforme,andI'vebeenblessedtohavehimandcallhimafriendbecauseheishe'staughtmealot,hereallyhas.
56:58
Yeah,andhislevelofmaturityandhisknowledge,andjusthishiswell,inhisdaytheydidn'tevencallitemotionalintelligence,right?
57:09
Heprobablydoesn'tevenknowwhatemotionalintelligenceis,butheisloadedfullofit.
57:26
Hegivesmezingersallthetime.
57:28
Hedoeshavegoodzingersaswell.
57:33
Ihavetohavehimbackontheshowsometimebecauseheisablasttotalkto.
57:37
Uh,andjustalwaysappreciatehisperspectiveandanduhandkindofIIalwaystalkaboutmakingsurethatweshinealightontheonesthatcamebeforeusandthatdidsuchagoodjobkindofsettingthestageforus.
57:49
He'skindofaprimaryuhprimaryexampleofthatofsomebodythat'slaidoutaheckofalegacyforhimselfandhasdonedonesomegoodwork.
57:58
Umdoesn'tseemlikehe'sslowingdowneither.
58:02
Imean,somedays,well,okay.
58:04
SolastnightIgetbacktomyhotelandafterdinner,andit'sit's930central,soit's1030histime,andhewantstochat.
58:16
SoIdialupateam'smeeting,andheandItalkforanhour.
58:21
IthinkIwasinbedalready.
58:22
UhsoIhadalreadybeeninbed.
58:25
Heyeah,heuhhehismind'salwaysgoingamillionmilesaminute,anduh,andyeah,justuhuhoneuhlikeIsaid,aheckofalegacytheguy'smadeforhimselfandjustuhjustuhalwaysappreciativeofhissupport.
58:39
Nowwedoaswecloseoutthepodcast,whichiswild,thisonewentreally,reallyfast.
58:46
Iuhdohaveafewfunquestionsforyouthatwetypicallyontheshowwith.
58:50
SoIthefirstoneisIwanttostartwithwhatwasyourfirstcar?
58:55
Ohwhydoyougottatalkaboutmyfirstcar?
59:00
1976blacktranslation.
59:04
Whoa,likeasmokeinthebandittypething.
59:09
SoIgottatellyou,likelikeIgrewupveryhumble.
59:14
Likemyparents,Ilostbothofthemwithin90daysacoupleofyears,boom,boom,right?
59:20
Andmyparentsdidn'thavealot.
59:24
Wedidn'thavealotatall,andthat'sfine.
59:27
Imean,Iwasokaywiththat.
59:28
ButthisthisthisguythatIendedupknowing,heinoursmalltown,hewashewashisnamewasDon,andhewaslikeDonJuan.
59:40
Hewasadarkcomplexed,tallguy,droveablacktransam.
59:47
HereIam,15,meetingthisguy,andandandoneofmyfriends,hisolderbrotherandhimwerereallygoodfriends,thosetwoguys,andI'dseehimonFridaynights,youknow,they'dbecruisingaroundandgettingreadytotakeoutcollegeorwhatevertheyweredoingbecausethey'reolderthanus.
00:02
Andum,hesaid,Hey,whenIwasaboutamonthandahalffrommy16thbirthday,andhecameinandandhetoldmymom.
00:11
Um,mymomwasrunningthislittlecanbedisorder.
00:13
Shehesaid,Hey,I'msellingmycar,youknow.
00:16
AndI'mlike,Whatyou'resellingthatcar?
00:23
Well,hetradeditinatthelocalsugardealership,andunbeknownsttome,mymomanddad,eventhoughtheydidn'thavemuch,wentdownandputthedownpaymentonit.
00:34
Forme,Ididitformy16thbirthday.
00:38
Twodayslater,IgotmyfirstexhibitionofSteve'shourticket.
00:46
Madehimquestionthatdecisionreallyquick.
00:49
SothenIsignedupafterIwasIwasgonnagototheAirForce,andum,soIdecidedI'msellingthathotrodcar,I'mgonnachangemylife.
00:57
IbuyaNissanMaximatogoaheadandjustyeah,yeah.
01:04
Yearsandyearslater,IendedupgoingtouhCoolDeadwoodNights,thecarauctionupthere,andIboughta76uhrune.
01:12
Itwasn'tit'snotblack,butIboughtmea764speed,455.
01:19
Whatawhatagreatstory.
01:20
That'soneofthebest.
01:21
Thatthat'soneofthebestwe'vehadonhere.
01:23
Thatisreally,reallygood.
01:24
Uh,secondquestionisareyouamorningpersonorauhnightowl?
01:30
Okay,again,youaskgreatquestions.
01:33
Sothat'sourmarketingteam,bytheway.
01:36
Theydoagoodjobatthat.
01:37
That'sthat'stheseonesaren'tminebyanystretch.
01:39
SososoIgottasay,that'schangedinmylife.
01:44
Like,Iusedtobealateguy,andandandnowI'mmoreofanearlymorningkindofperson,butIgottatellyou,inthelasteightmonthsorso,I'mbothlateandearly.
01:56
Ican'tgotosleepnowuntiltwoorthreeo'clockinthemorning,andIIgottagetlikethismorning.
02:00
Iwasupat3:30togetintotheairport,youknow.
02:04
Itisweirdhowlifeworksthatway.
02:06
Uh,yeah,IIdefinitelykindofgonedownthatroutenow,too,whereit'suhnotgettingnearlyasmuchsleepandumandcanoperate.
02:15
LikeIthink10yearsago,Iwouldn'thavebeenabletooperatewithoutyouknowasolideight,seven,eighthoursofsleep,andnowIIthinkIrunonfiveorsixtypically.
02:25
Okay,well,Idon'tfeelsolongrightnow.
02:27
Ithinkwe'dsaymywifestillneeds10to12hours.
02:34
Um,lastone,uh,favoritetypeoffood.
02:38
Oh,buddy,I'mafoodguy.
02:41
There'snotmuchyouputinfrontofmeexceptforlikeliverandonionsthatIwon'teat.
02:46
ImeanIIloveItalian.
02:48
We'reourourtownandourcommunitiesareloadedfullofreallygoodMexicanfood.
02:52
SoIloveMexicanfood.
02:54
ButI'dprobablyhavetosayMexicanfoodismyoverallfavorite.
02:57
IthinkIdon'thaveatallyofeveryguestthatwe'vehadonhere,butIMexicanistheclearnumberoneofeverysingleyeah.
03:05
Ithinkthere'sbeenacouplethathavesaidItalian,oryou'llgetthemeat,themeatandpotatoes,folks,butlikeoutofeverybody,IMexicanisbyfartheclearfavorite,andit'sprobablymyfavoriteaswell.
03:17
Sothatthat'suhIIrelatetomostpeople,Ithink.
03:21
Well,IIIcan'tthankyouenoughfortakingthetimetojoinus.
03:25
Iknowyou'reyou'reverybusywitheverythingthatthatWBisdoing,anduhjustanabsolutepleasuretotalkwithyou.
03:30
Thiswentway,wayfasterthanlikeIwouldhaveeverthought,right?
03:34
Itwasjustsuchafuntimecatchingupwithyouanduhappreciateuhthewhatyouwereabletoteachme,youknow,alongtimeago.
03:41
Uhbutitreally,reallyhelpful.
03:43
Anduhyouhaveayouhaveagiftthere.
03:45
SoIitwasjustawesometoreconnectwithyou.
03:49
Yougoyou'reyou'redoingreallygoodwork,man.
03:54
ThatwrapsupanotherepisodeofBeyondtheWrench.
03:57
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