Theo Reichgelt on how to market e-Mobility
About this episode
Theo Reichgelt shares his journey from an entrepreneurial background to founding a marketing agency focused on e-mobility. He discusses the complexities of marketing in the EV charging sector, emphasizing the importance of building trust through reliable service and effective branding. Theo highlights the challenges CPOs face, such as grid connection delays and the need for clear communication about pricing. He advocates for a strategic approach to marketing that includes understanding audience needs and leveraging educational content to foster trust and engagement.
Theo Reichgelt undertands the challenges that CPO's face when entering the market. If you run an EV charging business and are challenged by building your customer base, listen to Theo. We discuss trust, price, reliabiltiy and implemeting a solid marketing plan.
V2L
"And the way it's going with V2L, V2G and stuff like that will be really, really interesting to see these cars as portable storage units."
V2L means your car can give power to other things, like tools or gadgets. It's like using your car as a battery to help out when you need extra electricity.
V2L stands for Vehicle-to-Load, a technology that allows electric vehicles to supply power to external devices, essentially turning the car into a portable power source. This can be useful for powering tools, appliances, or other electronics while on the go.
V2G
"And the way it's going with V2L, V2G and stuff like that will be really, really interesting to see these cars as portable storage units."
V2G means your car can send power back to the electricity grid. If your car has extra energy, it can help provide power to homes and businesses.
V2G stands for Vehicle-to-Grid, a system that allows electric vehicles to send electricity back to the power grid. This technology can help balance energy supply and demand, especially when there are fluctuations in renewable energy generation.
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