One of the biggest car companies in the world, famous for making cars like the Beetle and the Golf. They are currently having a very hard time selling their newer cars globally and are considering closing factories and cutting jobs.
A famous American car company known for making the F-150 pickup truck and the Mustang. They are currently struggling to sell their newer, more expensive vehicles, leaving many unsold cars sitting on dealer lots.
An extra charge that a car dealership tacks onto the price of a car just because they want to make more profit, usually on popular models that are hard to find.
A number that tells car dealers how many days it would take to sell all the cars currently on their lot if they didn't get any new ones. A high number means cars are sitting unsold for a long time.
The Ford Bronco is a rugged, boxy SUV made by Ford that is built for driving on rough dirt trails and rocks. It is designed so you can easily take the doors and the roof off to enjoy the outdoors.
The Volkswagen ID.4 is a fully electric SUV made by Volkswagen that runs entirely on battery power instead of gasoline. It is designed to be an easy-to-use, quiet family vehicle.
The Hyundai Sonata is a standard four-door passenger car made by Hyundai. It is designed for everyday commuting, offering good fuel economy and a comfortable cabin.
The Hyundai Palisade is a large family SUV made by Hyundai that has three rows of seats to carry up to eight people. It is designed to be comfortable and spacious for daily family trips.
The BMW X5 is a premium, mid-sized SUV made by the German company BMW. It is designed to offer a smooth, fast, and luxurious ride with high-quality technology inside.
LIVE
It's noon here in Venture City, New Jersey, and our nation's capital, Washington, D.C.
And this is Car Edge Live for Wednesday, July 1st.
Yes, that's right.
We're just three days away from the 4th of July, ladies and gentlemen.
Your host today, as usual, me, Ray, sitting here in my living room in Venture, and Zach
hanging out with all his medals in his office in D.C.
How are you doing today, handsome?
Doing fantastic.
July is my birthday month.
I turned 31 on July 22nd, so we'll have some fun here as a 30-year-old for a couple more weeks.
Love the month of July, Dad.
We have today's show brought to you by CarEdge.com.
My dad and I, with our incredible team, have been providing car buying services, car research help,
and so much more back at CarEdge.com.
For those of you that are unfamiliar, please go to the website, CarEdge.com.
Try shopping for a car.
Look into our buying services.
Ask CarEdge is our AI assistant tool thingy.
It's incredible.
The research center, dealer reviews, and so much more.
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Okay, so we had talked about this.
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We had also talked about this on the show earlier in the week.
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We have some open roles.
Learn more about our incredible team.
And again, we are hiring, so please, please, please check that out and share it with someone
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The big story this morning, we're going to start with Volkswagen.
They are in some legitimate serious trouble.
We use this a lot.
You called me out for clickbait the other day, dad, for hyperbole.
This is not hyperbole.
Volkswagen is contemplating a 100,000-person job cut in closing factories
as they are just struggling to sell cars globally.
So we're starting here with Volkswagen.
They're customers internationally are revolting from the brand.
They are in a precarious situation.
Volkswagen, what's the big story here with them, dad?
Well, obviously, they're looking at closing four plants in Germany or in Europe
and eliminating 100,000 jobs.
That's pretty serious.
That's pretty sizable.
I don't know what that percentage is of jobs compared to the overall number of
employees they have, but that's a lot of people that are going to be looking for work.
So, yeah, they're struggling between sales being down, losing market share, costs rising.
It is that they are having a difficult time and they are contemplating the unfathomable
for them, which is what will be closing four factories and cutting.
I mean, let's think about that.
100,000 people over the course of time that are going to lose their jobs at Volkswagen
in an attempt for one of the largest automakers in the world to stay viable.
Last time I checked that, we've been tracking Audi sales.
I mean, there's some of the slowest selling cars here in the United States,
and four factories at the exact same time when manufacturers like Toyota are desperate to get
their hands on manufacturing capacity.
I mean, it is truly a testament to customers are just saying no thank you for these products that
they produced.
I think we're finally starting to enter a new realm in the sense of, for the longest time,
automakers were like the movie Field of Dreams.
If they build it, people will come.
What we have seen recently with some of these major brands is that if they build it,
and it ain't good, people ain't buying it.
They ain't coming for it.
And so, yes, there's a revolt happening.
It's not that the customers are revolting themselves.
It's that it's almost revolutionary in the sense that they're expressing their will
by not buying those products anymore.
And it is causing Nissan was another one to have to rethink what it was doing,
Volkswagen having to rethink what they're doing.
We know Stellantis had had to rethink what they were doing.
And so, it's the people have had enough.
It's serious at Volkswagen.
Now, one of the things we're going to spend time during today's show on
are Q2 and importantly, June sales numbers.
That being said, we don't have Volkswagen's sales numbers yet.
They're coming out later this month.
Ford sales numbers are coming out tomorrow, but trust me, we have some stuff with Ford
that makes them worthy of the customers are revolting sentiment.
Dad, when it comes to Volkswagen, I just want to do a brief experiment here.
I love spending time doing this.
Let's go to the car search really quickly.
And I am very curious.
Well, first thing I like that, F-rated dealer.
Avoid this dealer.
That's one of the first things I like seeing on the car search.
But more importantly, let's go to Volkswagen first.
So, let's go down here and let's find some more.
As you're doing, can I say something?
I saw a comment yesterday from yesterday's video and I was like,
well, your A-rated dealer charges additional dealer markups.
If they show it in the price quotes, that's transparent whether we like it or not.
I want to be very clear.
Maybe that's something that we missed.
If a dealer charges additional dealer markups, they will not have an A-grade.
So, I want to make sure you know how it works as well.
If there is an additional dealer markup, they should not be graded as A.
We have a team of seven people right now going through and manually validating everything.
So, I appreciate your attempt there, but I want to be very clear.
If a dealer does additional dealer markups, they will not have an A-grade.
They are being potentially transparent based on what they advertise online.
Yes.
No, no, no.
If you do additional dealer markups, you are not getting an A-grade.
I like that.
Yeah, okay.
Sorry.
And if you ever end up, if anyone in our community sees something on DTI,
Dealer Transparency Index, the dealer reviews, please just email me,
Zach at CarEdge.com.
We've got seven people right now doing data validations.
Please, please, please.
Back to what I wanted to pull up.
I'm sorry.
We've got here dead.
The first page results for the VW cars.
Okay.
And yes, David, later in the show, we'll do a full explanation of dealer grades.
VW cars right here.
The first one is that Volkswagen Atlas SCL.
And you can see the dealer.
This is Volkswagen North Scottsdale.
$5,500 off of MSRP.
So it's expensive.
It's been on the market 153 days.
The Atlas dead, so it's something that they sell a bunch of.
I come to that detail page.
We've got a 225 days supply.
That's high, man.
That's high.
There are 24 sale, but four have sold in the last 45 days in the Phoenix metro area.
So this is the type of stuff.
Yes.
That Volkswagen's run into is the day's supply is really high.
And that's precarious situation for that dealer.
I'm pretty familiar with that particular store since it was across the service drive
from accurate North Scottsdale where I was the new car manager.
So yeah.
Let's take a peek dad here at Audi.
Let's just do it again.
Same complex, buddy.
Same complex.
Let's just do the first result here.
It's that 2026 Audi Q5 premium plus.
It's a very expensive vehicle.
$60,000 moment of truth, day's supply, 146 days supply.
82 days on the market, 52 for sale, only 16 have sold in the last 45 days.
Just a very, very brief example here, but there you go.
That's what's going on for VW and for Audi.
Thus the reason internationally that's happening as well,
that they're shutting down four plants.
Well, and when we look at North America levels of day supply,
they are always seem to be up into the right on the wrong side of the national average.
If I remember correctly, they were either very close to 100 day supply of vehicles
or greater for both of those brands.
That makes it more difficult for their dealers.
Definitely.
Because dealers are in this, I hate to say this,
they're in it to make money.
In my humble opinion, if the dealers are willing to invest the millions of dollars
it takes to build these facilities, I think they're entitled to make some money.
I would never suggest that they're not.
But it becomes much more difficult when you are representing a product
that people are staying away from.
It's hard when you have these $15-$20 million facilities
and the manufacturer, your automaker hasn't done a good job providing
the products that people are clamoring for.
If you're a Toyota dealer, life is good.
If you're a Volkswagen or an Audi dealer, life ain't nearly as good.
Here's nationwide 2025 leftover new cars from Audi.
And you can see here, we've got big discounts on some of these vehicles.
The S5 Premium Plus, $10,000 off of a $70,000 MSRP.
This A8 based same story there, $7,500 off an S5.
So look how long these vehicles have been sitting on these dealers.
Lots, 250 days, 410 days, 202 days.
Audi has a serious problem here in the United States.
Look at some of these discounts, $11,000 off one of their EVs.
A Q5, you want a new Q5 right now?
You can get $7,700 off and you haven't even negotiated yet with this dealership.
But yes, it is two-mile years old at this point,
which we've got the latest data which we will go through again today for June car sales.
2% of all vehicles sold right now are 2027 model years.
If you're buying a quote-unquote new 2025,
okay, you know what you're getting into there.
But again, for Volkswagen Group, for Audi,
this is what's happening domestically.
That's the other story, Dad.
When it comes to what's happening for Ford,
we're getting their sales numbers tomorrow.
But the big thing I'm still continuing to see,
there are 110,568 unsold new cars right now.
Go to caredge.com slash unsold.
And you'll see the same screen that I'm looking at.
Drum roll, please.
We go to our make selector.
Wait for it.
Wait for it.
I got to zoom back out so we can actually see it.
All right, there we go.
Ford has 40,000 of the unsold new cars leftovers from the prior year.
A disproportionate.
I mean, the next closest is Chevrolet with 11,000.
So that Ford still has a major issue.
They have so many unsold cars from last year.
And they get their sales numbers tomorrow.
Remember, they've done through July 4th their employee pricing.
Doesn't seem like it's worked nearly as well as it did last time.
Ford still cannot sell these overpriced vehicles.
No, they seem to be struggling to a degree.
And again, I think they just announced another recall of 781,000 vehicles.
And someone sent me an article the other day that Ford, 741,000, I'm sorry.
And then Ford is hiring some more human engineers because the AI aspect of it
wasn't doing as good a job quality wise as they had hoped.
And yet, if I remember correctly, a lot of the upper management at Ford got big bonuses
because the quality is so improved.
And I look at those stories and I think to myself, well, somebody's BS in somebody.
Because if you have the same type of recalls that you've had in the past and you reduced
your engineering staff to replace it with artificial intelligence and you found out
that the artificial intelligence isn't quite as good when it comes to the quality
control as the humans, how did you ever qualify for a bonus for improving quality when
it would seem as if, using AI, you've watched quality go down again?
So do you think that's the story at Ford, Dad?
Do you think people are buying fewer Ford products because of quality?
I think at a certain point that has to catch up with them.
At what point as a customer do you say it's not reliable?
There's way too many recalls.
Why do I want to spend what I have to spend so that either I can have another over the air
of recall or I have to go back and visit the dealership again?
I just think at a certain point people want to get some quality for the amount of money
that they're being asked to spend and I think at a certain level Ford is failing their customers
and many of their customers are in fact revolting from buying those products because they're
not nearly as reliable as they should be and I know that the comments will be,
but at least they're admitting they're having a problem and they're taking care of it
where some brands don't.
Typically recalls are mandated by the government.
So do you think the Ford and Volkswagen stories are connected?
And before you answer that I'll pull up on the screen.
Here are your leftover 2025 Ford options right now.
I'm looking at this page.
There was a moment in time a couple of years ago a new Bronco Raptor was selling for in excess
of its MSRP.
Now this one's been sitting at Bell Ford, a D-rated dealer for 325 days.
This Maverick, 329 days.
This F-150 Lariat 30 days supposedly, but they've got a $10,000 discount on it.
What's interesting that is when I go to view this dealer's page back on the Car Edge Dealer
Transparency Index, one of the things I immediately notice is they add add-ons.
Like this is on a Ford Mustang Mach-E.
They gave you a $7,567 discount on a 2025 leftover Ford Mustang Mach-E and then added $2,000 in
accessories, which is just like maybe this is why their cars aren't selling too.
Well that has something to do with and lo and behold another dealership that I'm familiar
with from our time out in Phoenix where we spent 20 years.
I think there's any number of reasons that we're seeing what we're seeing.
For Ford, I think the dilemma is a quality issue and it's a proven quality issue over the last,
I don't know, 678 years.
I mean they have been number one in recalls.
I think they lost the title one year over the last five or six, but I mean we haven't
pulled up recall information lately, but my guess is that they have significantly more this year
than others and so they have 53 so far this year.
They had 153 last year.
The previous record for a year for a manufacturer of recalls was GM at one time had 69 in one year.
So this is in the last 18 months, they have had 206 recalls, 206.
So I don't know, is that catching up to them to some degree?
Now when you look at Volkswagen, could it be the fact that A, some of the pricing,
especially on the Audi side of things, is really kind of expensive?
And B, at this point, they're not producing products that people want.
I mean Audi has tried to go deep in the EVs, that has backfired for them.
Yeah, let me show you.
When you go to unsold Volkswagen's now, so we're not doing unsold Audi's,
we're not doing unsold Ford's, we're doing unsold Volkswagen's, I mean look at the page.
It's like we've got $60,000, $70,000 ID buzzes that have $12,000 discounts on them.
I mean that's what this page is.
This is, okay and then we've got ID4s and then we've got ID buzzes.
So actually, yeah, when you look at this stat, it's a pretty clear picture immediately.
Look at this, 458 days on the market at Kengar Volkswagen and Gilbert
and they're advertising a $12,000 discount on a $66,000 car and they can't sell it.
Well, I was going to say, everything you need to know.
Yeah, apparently the $11,988 discount's not big enough.
Okay, because if it was, somebody would have bought the damn thing by now.
So you look at these numbers, you look at these, you can see where their issues are.
You, we are well past the point of if you build it, they will come.
It ain't happening for some of these brands.
They put their eggs in the wrong basket.
Somebody, I can see down here hornets and buzzes.
I mean, think of it, Stalantus with the Dodge Hornet.
I mean goodness gracious, there was another vehicle that nobody asked for.
Okay, and suddenly Stalantus came out with it and they couldn't give them away for the
longest period of time to the point where I don't even think they import them anymore.
Because there was no market.
So sometimes just because you want to build it or rebadge it from another one of the brands in
your stable brands doesn't mean that the customers want to buy it.
So yeah, maybe they need to do a little better research, actually talk about it.
They definitely need to do, do something different.
Speaking of different, we've crossed the threshold that we've been talking about
and worried about for a while.
The average marketed price for new cars in the United States of America just had an
all-time high, 52,000 in $12, up 325 bucks from 30 days ago.
And obviously up a lot from a year ago, $2,400.
So we're talking about Volkswagen and Ford customers are revolting, ditching the brands.
Well, this has something to do with it as well.
You can look at the unsold, again, go to caredge.com slash unsold.
And that'll show you unsold cars from 2025 that are still new cars.
And put in Volkswagen when you get there and the picture is very, very, very clear.
It's expensive at-lie that haven't sold and a ton of electric vehicles like the ID buzz
with $10,000 discounts.
And we saw some ID fours in here as well.
Yeah, there they are.
Then when you go and you look at the Ford side of things, it's not too different of a story.
I'll pull that page back up here.
I mean, we do have a Maverick in here, but a $70,000 F-150 Lariat, an F-150 Raptor.
I mean, these are expensive vehicles.
And in a lot of cases that the Ford Broncos, Ford just hasn't sold at all.
It has engine issues.
The engine is not reliable or good in the Ford Broncos.
And that's a lot of those that they're not able to sell them.
The dealers, I mean, these are massive discounts, $5,000 off a $40,000 MSRP vehicle.
These things are all interconnected.
So, wow.
That nobody apparently wants.
No, definitely.
The Broncos Sport, the 2025 Ford Broncos Sport has struggled to sell big time.
Yes. It's just another example of misreading the market.
Obviously, it happens.
And it happens way more often than these automakers would like.
Let's talk about manufacturers who are not misreading the markets.
We do have some June sales data.
Hyundai and Kia said June, U.S. sales records with hybrid surging 74% and 187% respectively.
So, this is where we got, I mean, we got to spend a couple minutes here on Hyundai and Kia.
They're crushing it right now.
I mean, they are massively growing.
I'll pull up the chart down here.
Let's see.
Let's see.
Let's see.
Hyundai Kia sales in June, up 10.8% year over year.
Honda sales up 16.9% year over year.
So, I mean, the manufacturers we have thus far, Honda, Hyundai, Kia, they're crushing it.
Not dissimilar from our conversation yesterday about hybrid used car prices,
we're seeing sales gains and hybrid powertrain new cars as well, which is going to mean more
demand. If there's not enough supply, you know, it's going to happen there.
We seem to be validating that Americans are willing to consider
hybrids way more often than they are willing to consider pure electric vehicles.
Yeah, definitely.
And, and Hyundai and Kia have seized on that along with Toyota.
Honda is starting to bring out more and more hybrids.
So, it is becoming apparent that hybrids for at least the near term are the vehicles of the future.
Which is one of the contributing factors as to why we have seen hybrid values
go up $3,600 on the used car side of things through the first six months of the year.
If the most popular new cars being purchased at this point in time with waiting lists in many
cases are hybrids, well then anybody who's going to want to use one is going to have to pay dearly
to get it, and so far they are. Which is one of the reasons why I really don't suspect that we
will see any major decline in prices in the near future either on new or used cars.
You know, the new car market is a shrinking market,
and the manufacturers are perfectly content to play in that sandbox the way it is and
make the money they need to make sewing fewer vehicles.
And on the used car side of things, dealers pretty much get to ask whatever they want,
and customers seem to be willing to pay whatever it is that the dealer asks.
When it comes to those certain types of vehicles,
I mean it's just such a different market if there's demand or not.
Like I'm going to pull it up on the screen right now, have them prep this
whatsoever, we'll do it all together. Now we're not looking at unsold 2025,
we're just looking at available Hyundai vehicles.
Okay, I mean on the Sonata here, there's a $3,000 discount off of MSRP, that's kind of
unexpected to me. On the EV, I'm not too surprised to see a big discount, but on the Palisade,
small discount on the dealer side, but actually, Dad, I'm surprised, like on the Tucson right here,
but let's do powertrain, let's make sure these are hybrids that we're looking at,
so give me a second here. I mean, yeah, $3,000 discount on a Santa Fe that's been on the market
for four days, and this is a B-rated dealer, so let's take a quick peek. Did they do add-ons
or any of that crap? It looks like sometimes, so let's take a peek here. Yeah, sometimes
they're adding add-ons. So this is a dealer where we do have to have a little bit of buyer
beware. They're giving you a discount, but then they might hit you back with some add-ons,
but still, Dad, I'm kind of surprised to see them. Okay, this is more what I'm expecting,
no discount. That's kind of what I anticipated to see here.
Well, apparently the way you move Hyundai's and Kia's is you price them aggressively,
and it seems to be working. The only reason they would be offering $3,800, $3,900 off
is there must be incentives directly from Hyundai and Kia either to the customer as a rebate or
to the dealer to hit sales objectives. And if you subsidize it enough, you'll continue to sell cars,
even though their pricing has gone up significantly higher over the last five or 10 years
in relation to inflation. They have gone more upmarket and upscale over that course of time,
but their dealers have always seemed to remain aggressive price-wise so that there's always
some type of incentive, whether it be the 0% interest, whether it be big rebates, sometimes
rebates and specialized interest rates. So they seem to have figured it out, and it seems to be
working for them. Yeah, it absolutely does. All right, it seems to be working. We're going to
end today's show a little bit differently than we normally do. We recently were on the community
forum posted a June roundup of all the things we did back at CarEdge.com. So I want to run folks
through this really quickly. We have a video that'll drop about this as well. All right,
F-graded dealers. We've added F-graded dealers slowly, but surely dealers who will not provide
pricing via text or email are now showing up as F-graded over on the CarEdge dealer rating
platform. So Dad, I know you mentioned a moment ago about dealers being transparent and things
like that. A friendly reminder, folks, CarEdge.com dealer reviews, click on ratings overview. From
here, you can click on rating methodology. It is very simple. Are they transparent about their
fees? Are they transparent about add-ons, aka, are there any add-ons? We're just literally saying
are there add-ons. Are they marking up the price at all, and do they provide quality data? Are they
just putting one line item that's just called fees, or do they do explain what those fees are?
Now we're also adding, you are just an F-rated dealer if you won't provide pricing. So what that
looks like in practice here, let's do search dealers, F-graded, and we'll do by lowest score.
Not that lowest score. You're going to see here a bunch that say limited data. So for example,
San Jose Auto Sales Dad four times. We've tried to contact this dealer twice via SMS, twice via
email on the month of June, and they just haven't gotten back to us. We've been waiting.
Most dealers that we reach out to in that area get back to us within 24 hours. They're not.
So this is a perfect example of us trying to make it more apparent for our community to spend better,
more time with good dealers instead of bad dealers. We've also data added CarEdge.com
slash FTC. So we have all the FTC letters there, and then ask CarEdge with our AI negotiator.
I wanted to show you this today, Dad. Yesterday or sorry, two days ago, I just for fun, just to
demonstrate here. BMW X5. Ask CarEdge is helping me land on the right one. I said I want a new one,
a 40 AI. I don't care about budget. Yada, yada, yada. I said, hey, start negotiating for me.
Ultimately, what happened here is the AI negotiator reached out to this dealership.
You can see the full transcript over here if you want to view it. I'm going to scroll down,
scroll down, scroll down, ultimately where we get to, Dad. Wait for it, wait it.
I can do 10% off the MSRP. Some pretty good stuff here. Back and forth. I mean, I was at work,
right? So there's the MSRP. Here's the discount. Here's the selling price. So
really, really, really cool stuff. And obviously, you can take over as the customer
if you want to as well with this dealership. So we've updated all of this back at CarEdge.com
as well. And then last but not least, Dad, to help people be able to find good dealers faster,
we've added a dealer match part to Ask CarEdge as well. So we're trying to surface those A-rated
dealers and things like that too. So doing all sorts of stuff, we're going to post these monthly
reviews and updates of everyone around of everything that's changed. Wow. It says under my name,
I'm the co-founder and spokesperson. But as the co-founder, how come I have to find out this
stuff the same time everybody else, not anybody on the team, but the same time everybody in the
general public finds out about it. I must have been the co-founder of the mushroom side of the
business where you just keep me in the dark. From Dan, wanting to know if we're going to answer
questions on The Friday Show? Absolutely. No show tomorrow, most likely. If we do have a show,
you'll be surprised just like we are. But we're anticipating a new show tomorrow. We're back
on Friday with more CarEdge live. So tune in then. Pops, thanks for this, and I look forward to seeing
you on Friday. Friday, Friday. I'll be there. Yeah, that's the only thing on my calendar for
Friday. Sounds good. See you all back here on Friday. Love you, Dad. Love you too. Thank you,
everybody. Have a great day. If you liked the show, please take a moment to rate, review,
and subscribe. It really does help the show to grow. Thank you for listening.
About this episode
Volkswagen and Ford are facing a massive customer backlash as inventory piles up and sales plummet. Hosts Ray and Zach dive into Volkswagen's shocking plans to cut 100,000 jobs and close European factories due to global sales slumps. They analyze real-time data showing massive days' supply and steep discounts for VW and Audi models. Meanwhile, Ford is drowning in over 40,000 unsold leftover vehicles while battling major quality control issues and massive recalls. Discover how pricing, reliability, and inventory gluts are shifting the power back to car buyers.
Today on CarEdge Live, Ray and Zach discuss the latest news on VW and Ford. Tune in to learn more. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.