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Was Mecum's $18 MILLION Ferrari Sale a Lie?
Was Mecum's $18 MILLION Ferrari Sale a Lie?
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About this episode
A lively discussion kicks off with humorous banter about a quirky local business, Dick Lasers, before diving into the recent Mecum auction results, including a controversial $18 million Ferrari Enzo sale. The hosts debate whether this sale signifies a genuine shift in the collector car market or if it's a case of market manipulation. They also explore the impact of high-profile bidders and the changing values of classic cars. The episode features a guest appearance by Jason Chinnick, CEO of Ducati North America, who shares insights on Ducati's new off-road motorcycle and the brand's entry into Supercross racing.
Topics:
ABS
Bring a Trailer
burnouts
Ducati
ECU
Ineos
Le Mans
locker
module flooring system
NATO plug
Cars:
Bentley Mulsanne
Ferrari 250 GTO
Ferrari 330 GTC
Ferrari 365 GTC
Ferrari Enzo
Ferrari F50
Ford GT40
Ineos Grenadier
Land Rover Defender
Mercedes-Benz SL
Pontiac GTO
Porsche 356
Spike and co. discuss price manipulation conspiracies around the insane multimillion dollar Porsche and Ferrari auctions at Mecum, and review Ineos' 2026 revision on the Grenadier. Ducati NA CEO Jason Chinnock drips by the garage to reveal the company's exciting entry into Supercross racing and unveil the limited-edition Desmo450 MX Factory dirt bike.
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______________________________________________
This week's episode brings together car market analysis and motorcycle racing excitement. The hosts debate whether recent Mecum auction results showing sky-high prices for 90s/2000s supercars represent genuine market shifts or potential manipulation schemes. Jonny introduces his new BidBetter software designed to help collectors make smarter auction bids with data-driven insights.
The highlight comes when Jason Chinnock joins to discuss Ducati's 100th anniversary and their strategic entry into Supercross racing. Jason's remarkable journey from parts counter to CEO exemplifies the passion driving the iconic motorcycle brand. The conversation culminates with a detailed look at the stunning Ducati Desmo450 MX, featuring titanium exhaust, Showa front forks, and limited production with numbered engine cases.
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📧 To advertise with Spike’s Car Radio, contact Neon Tiger Media:
[email protected]
🌐 or visit:
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Produced by
Skyview Entertainment
&
Q6 Media
https://q6.media
______________________________________________
Timestamps:
00:00 - Terrible jobs
06:00 - Mecum Ferrari auction sales a lie?
12:11 - BidBetter
21:27 - 2026 Ineos Grenadier review
30:08 - Babolat
32:24 - Introducing Jason Chinnock
34:06 - Ducati at Supercross
38:46 - Racing technology
40:23 - Training for racing
42:04 - Jason's journey from parts counter to CEO
46:25 - Working with the Volkswagen group
51:32 - Ducati Desmo450 MX Factory review
Learn more about your ad choices. Visit podcastchoices.com/adchoices
Filter:
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Technical
Too Afraid to Ask
Brand
Ducati
"...I got Jason Chinnick, who is the CEO of Ducati, my favorite motorcycle brand. He's also under the umbrella of Volkswagen Group."
Ducati is a famous brand that makes motorcycles, especially known for their speed and design.
Ducati is a renowned Italian motorcycle manufacturer known for its high-performance bikes, particularly in the sport and racing categories.
Brand
Volkswagen Group
"...He's also under the umbrella of Volkswagen Group. Part of the family."
Volkswagen Group is a big company that owns many car brands, like Volkswagen and Audi.
Volkswagen Group is a major automotive conglomerate that owns several well-known car brands, including Volkswagen, Audi, Porsche, and Lamborghini.
Car
Ferrari F50
"...1995 F-50 for $12 million. Keep scanning. It gets crazier..."
The Ferrari F50 is a fast and expensive sports car made by Ferrari. It was built in the 1990s and is famous for being very powerful and lightweight, which makes it exciting to drive.
The Ferrari F50 is a supercar produced by Ferrari from 1995 to 1997. It features a 4.7-liter V12 engine and is known for its lightweight construction and high performance, making it a highly sought-after collector's item.
Car
Ferrari Enzo
"2003 Ferrari Enzo for $18 million. If I'm not mistaken, this had that cartoony McDonald's interior."
The Ferrari Enzo is a supercar made by Ferrari, known for its powerful engine and unique design. It's a very exclusive car, and only a few were made, which is why it can sell for millions.
The Ferrari Enzo is a high-performance supercar produced by Ferrari from 2002 to 2004. It features a V12 engine and advanced aerodynamics, making it one of the most iconic models in Ferrari's history.
Car
Pontiac GTO
"you look at that GTO, right? And you go, it's a bargain."
The Pontiac GTO is a famous car from the 1960s and 70s known for its speed and power. It's considered one of the first muscle cars and is popular among collectors today.
The Pontiac GTO is a classic American muscle car produced by Pontiac from 1964 to 1974. It is often credited with popularizing the muscle car segment due to its powerful performance and distinctive styling.
Car
Ferrari GTO
"I said, so this white GTO isn't something that's going to go to Ferrari or how classic K, however the fuck you say it, and get restored."
The Ferrari GTO is a famous sports car that many collectors want. It's rare and valuable, making it a big deal in the car world.
The Ferrari GTO is a highly sought-after classic sports car known for its performance and rarity. It represents a significant part of automotive history and is often restored to maintain its value and appeal.
Car
Ferrari 250 GTO
"As for the Ferrari, the, sorry, the 250 GTO, it's not red. It's one of the 36 originals."
The Ferrari 250 GTO is a famous race car from the 1960s. It’s very rare and expensive because only a few were made, and it has a lot of history in racing.
The Ferrari 250 GTO is a highly sought-after sports car produced in the early 1960s, known for its performance and racing pedigree. Only 36 units were made, making it one of the most valuable cars in the world today.
Term
Le Mans
"of the other ones that raced at Le Mans. That, you know, right?"
Le Mans is a big car race in France that lasts for 24 hours. Cars compete to see which one can go the farthest in that time.
Le Mans is a famous endurance race held annually in France, known for testing the durability and performance of racing cars over a 24-hour period.
Car
Ferrari 330 GTC
"Makes me want a 330 GTC or 365 GTC."
The Ferrari 330 GTC is a vintage sports car made by Ferrari. It's famous for its powerful engine and stylish looks, making it a sought-after collector's item.
The Ferrari 330 GTC is a classic sports car produced by Ferrari in the late 1960s. It features a V12 engine and is known for its elegant design and performance.
Car
Ferrari 365 GTC
"Makes me want a 330 GTC or 365 GTC."
The Ferrari 365 GTC is a classic car from Ferrari, known for its larger engine and beautiful design. It's a favorite among car collectors.
The Ferrari 365 GTC is another classic model from Ferrari, produced around the same time as the 330 GTC. It features a larger engine and similar styling, appealing to enthusiasts of vintage sports cars.
Company
Bring a Trailer
"But so basically, Kim, go to the bring a trailer. Here's the idea."
Bring a Trailer is a website where you can buy and sell classic cars through auctions. It's popular for finding unique and vintage vehicles.
Bring a Trailer is an online auction platform specializing in classic and collector cars. It allows users to buy and sell vehicles through a bidding process.
Car
Mercedes-Benz Pagoda
"You've always kind of wanted a pagoda. Yes. You go to bring a trailer. And look, here's a pagoda and it looks nice."
The Pagoda is a classic car model from Mercedes-Benz that was made in the 1960s and 70s. It has a unique roof shape and is popular among collectors.
The Mercedes-Benz Pagoda refers to the W113 series of the SL-Class, produced from 1963 to 1971. It is known for its distinctive design, featuring a removable hardtop that resembles a pagoda roof.
Car
Mercedes-Benz 7280 SL
"And so what it does is that look, here's the W13. That's a 7280 SL. And it says, here's your bidding strategy."
The Mercedes-Benz 7280 SL is a type of luxury sports car. The SL class is known for being stylish and fast, making it a popular choice among car enthusiasts.
The Mercedes-Benz 7280 SL is a model that likely refers to a specific variant of the SL class, known for its luxury and performance. The SL series has a long history of combining sporty handling with upscale features.
Car
Mercedes-Benz SL
"... does is that look, here's the W13. That's a 7280 SL. And it says, here's your bidding strategy."
The Mercedes-Benz SL is a fancy sports car that combines speed and luxury, making it very desirable. It's been around for a long time and is often talked about because it's stylish and can be worth a lot of money at auctions.
The Mercedes-Benz SL is a luxury sports car that has been in production since the 1950s, known for its blend of performance, comfort, and elegant design. The SL models, particularly the W13 generation, are often discussed in the context of their engineering excellence and desirability in the collector market. The mention in the podcast likely relates to its value and appeal in automotive auctions.
Car
Porsche Speedster
"...like, okay, like, like, 2019 Speedster, Porsche Speedster. It would say a comp is a 2019 GTS Targa."
The Porsche Speedster is a special version of a Porsche sports car that has a convertible top and a classic look. The 2019 model combines this classic style with modern performance features.
The Porsche Speedster is a limited-production sports car known for its lightweight design and classic styling, often associated with open-top driving experiences. The 2019 model features modern performance enhancements while retaining the iconic Speedster aesthetic.
Car
Porsche GTS Targa
"...a comp is a 2019 GTS Targa. And I'm like, you can't do that."
The Porsche GTS Targa is a version of the 911 that has a unique roof design, allowing for an open-air driving experience while still having a solid structure. The 2019 model is powerful and luxurious, appealing to sports car fans.
The Porsche GTS Targa is a variant of the 911 that features a distinctive semi-convertible roof design, combining the benefits of a coupe and a convertible. The 2019 model is known for its powerful engine and luxurious features, making it a popular choice among enthusiasts.
Car
Bentley Mulsanne
"I'm going to buy a Bentley Mulsanne. Yes."
The Bentley Mulsanne is a very luxurious car made by Bentley. It's known for being very fancy and powerful, making it a status symbol for many people.
The Bentley Mulsanne is a luxury sedan known for its opulence and performance. It features a powerful V8 engine and is often associated with high-end craftsmanship and exclusivity.
Term
ABS
"And I'm going to take out the ABS so I can do a burnout."
ABS is a system in cars that helps prevent the wheels from stopping too suddenly when you brake hard. This helps you keep control of the car while stopping.
ABS stands for Anti-lock Braking System, a safety feature that prevents the wheels from locking up during hard braking, allowing the driver to maintain steering control.
Term
burnout
"And I'm going to take out the ABS so I can do a burnout."
A burnout is when a car's wheels spin really fast while the car stays in one place, making lots of smoke from the tires. People do it to show off or have fun.
A burnout is a driving maneuver where the driver spins the wheels of the car while the vehicle remains stationary, creating smoke from the tires. It's often done for entertainment or to showcase power.
Term
module flooring system
"...the original USA made multi patented module flooring system engineered for the garage invented in 1997 by Porsche enthusiast..."
A module flooring system is a special kind of floor made of tiles that you can put together in your garage. It's easy to clean and can be taken apart if you need to move it.
A module flooring system refers to a type of flooring designed for garages or workshops that can be easily installed and removed. These systems often consist of interlocking tiles or panels that provide a durable surface while also allowing for easy cleaning and maintenance.
Car
Ford GT40
"...he collects a lot of difference. He's got the greatest GT 40 I've ever seen. It's so cool."
The Ford GT40 is a famous race car from the 1960s that was built to compete in endurance racing. It has a unique look and is celebrated for its success in races.
The Ford GT40 is a high-performance sports car that was originally developed in the 1960s for racing, particularly to compete in the 24 Hours of Le Mans. It is known for its iconic design and significant racing history, including multiple wins at Le Mans.
Car
Porsche 356
"Make your garage look cool. Use code spike 356 for 15% off and free shipping."
The Porsche 356 is an old sports car that people really love because it looks great and drives well. It was made a long time ago, but many fans still want to own one because it's special and cool.
The Porsche 356 is a classic sports car that was produced from 1948 to 1965 and is considered one of the first models to bear the Porsche name. Its sleek design and performance capabilities have made it a significant icon in automotive history, often sought after by collectors and enthusiasts. The mention of the 356 in the podcast highlights its enduring appeal and status as a stylish addition to any garage.
Brand
INEOS
"We've got an INEOS behind us here and we're going to talk about that. This is the brand new INEOS."
INEOS is a car brand that makes tough, off-road vehicles. Their most famous model is called the Grenadier, which is built for adventure and rough terrains.
INEOS is a relatively new automotive brand known for producing rugged, off-road vehicles, particularly the Grenadier, which is designed to compete with traditional 4x4s like the Land Rover Defender.
Car
INEOS Grenadier
"...we love the INEOS, Grenadier. But the first thing people point out is the steering isn't right, even though I love the steering."
The INEOS Grenadier is a new type of tough, off-road vehicle that looks like classic 4x4s. It's built for adventure and can handle rough terrains well.
The INEOS Grenadier is a rugged off-road vehicle designed for adventure and utility, inspired by classic 4x4s. It aims to combine modern technology with traditional off-road capabilities.
Term
recirculating ball steering
"The big thing is the steering. So it's still recirculating ball steering with a tractor axle, but they changed the first 22 degrees off-center."
Recirculating ball steering is a way to help steer a car using small balls that roll in a track. This helps make steering smoother and easier, especially in larger vehicles.
Recirculating ball steering is a type of steering mechanism that uses a series of ball bearings to reduce friction and improve steering feel. It's commonly found in older vehicles and some trucks, providing a rugged and reliable steering option.
Car
Land Rover Defender
"...edicated off-roader. Because this is a Land Rover Defender that Land Rover didn't build."
The Land Rover Defender is a tough car made for driving off-road, like in the mountains or on rough trails. It's popular with people who love adventures and might be talking about a special version that has been improved for even better performance.
The Land Rover Defender is a rugged off-road vehicle known for its durability and capability in challenging terrains. It has a strong following among adventure enthusiasts and is often customized for extreme off-road use. The podcast's reference to a Defender that Land Rover didn't build suggests a unique or modified version that enhances its off-road prowess.
Term
ECU
"...instead of like, you know, 200 ECUs, like the G-Wagen has, this has 37. And most of those are there because like,..."
An ECU is a computer in your car that manages different functions, like the engine or safety features. Fewer ECUs mean the car is simpler and cheaper to make.
An ECU, or Electronic Control Unit, is a crucial component in modern vehicles that controls various electronic systems. In the context of cars, having fewer ECUs can simplify the vehicle's design and reduce costs.
Term
ZF 8-speed
"They used a ZF-8 speed because it's been in production for 15 years. It works."
The ZF 8-speed is a type of automatic transmission that helps cars shift gears smoothly and efficiently. It's used in many high-end cars.
The ZF 8-speed is an automatic transmission developed by ZF Friedrichshafen AG, known for its smooth shifting and efficiency. It's widely used in various luxury and performance vehicles.
Term
Tremec transfer case
"They used a Tremac transfer case because it's the best and it works."
A Tremec transfer case is a part of a vehicle that helps send power to the wheels, especially in four-wheel drive cars. It's built to be tough and reliable.
The Tremec transfer case is a component used in four-wheel drive systems that allows power to be distributed to both the front and rear axles. It's known for its durability and performance in off-road and high-performance applications.
Term
lockers
"and then turn on the lockers and then get yourself out."
Lockers are special parts in vehicles that help the wheels work together, especially when driving on rough or slippery surfaces. They make it easier to get out of tough spots like mud or snow.
Lockers refer to locking differentials, which allow both wheels on an axle to turn at the same speed. This is particularly useful in off-road situations where traction is uneven, as it helps prevent wheel spin and improves grip.
Term
off-roading
"I did a little light off-roading"
Off-roading is when you drive a vehicle on rough ground instead of regular roads. It can be fun but needs special cars that can handle bumps and mud.
Off-roading refers to driving on unpaved surfaces, such as dirt, mud, sand, or rocky terrain. It often requires specialized vehicles or modifications to handle the rough conditions.
Part
trailer hitch
"why does the trailer hitch look like that? Well,"
A trailer hitch is a part of a vehicle that allows you to connect a trailer to it so you can tow things like boats or campers.
A trailer hitch is a device attached to a vehicle for towing trailers. It provides a connection point for attaching the trailer and can come in various designs depending on the vehicle's towing capacity.
Term
seven pin harness
"instead of a seven pin harness, which most trucks in the US have, it actually has a NATO plug."
A seven pin harness is a type of connector that helps connect the electrical systems of a vehicle and a trailer, allowing things like lights to work together.
A seven pin harness is a common electrical connector used in towing applications, particularly in the US. It allows for the connection of various electrical functions between the towing vehicle and the trailer, such as brake lights and turn signals.
Part
NATO plug
"it actually has a NATO plug. So it's a huge aperture."
A NATO plug is a special kind of connector used to connect electrical equipment to a vehicle, often found in military vehicles. It's designed to be strong and reliable.
A NATO plug is a type of electrical connector used primarily in military applications. It allows for a robust and secure connection for powering equipment, such as winches, from a vehicle's electrical system.
- Terrible jobs
- Mecum Ferrari auction sales a lie?
- BidBetter
- 2026 Ineos Grenadier review
- Babolat
- Introducing Jason Chinnock
- Ducati at Supercross
- Racing technology
- Training for racing
- Jason's journey from parts counter to CEO
- Working with the Volkswagen group
- Ducati Desmo450 MX Factory review
Select text to request an explanation
And we're going.
Dick Lasers.
Yeah.
We're talking about Dick Lasers.
We're very excited about its incoming to Spike-Scar Radio.
Cold-braining.
Yes.
Dick Lasers.
Yes.
It's a real sight.
DL times SCR.
That's right.
We choose advertising in the show this week and we have the little blue-chew penis light
right here.
Yes, finally.
A local company aptly named Dick Lasers that has a laser.
So across the restaurant's argument, you can shine this laser of a penis on any sort of
diner that you don't like, which there are many every time we go out together.
Do you think I could get this laser into, say, a rally, a political rally, a presidential
rally and shine it on whoever's speaking or a middle finger?
Can you have a look with the Dick Lasers?
What about a middle finger laser?
Yes.
I do, though, did promise.
I could distribute a thousand of these, the opportunity, and I've promised so many people.
They're coming.
I've promised so many people.
Long word.
I look so bad.
I have such egg on my face over.
Long before.
Failing to deliver.
That's an egg.
Yeah.
It's on your face.
Yes.
Yeah.
So this is, yeah, I'm in a bad spot now.
Here's your little pre-show.
I hope you enjoyed it, America.
Your Seinfeld was on and really brought the show to a new place.
Oh, did it go up?
I took it right back.
We're just dragging it right back down to irrelevance and welcome.
Fucking Dick Lasers and the lights and blue shoes, fucking promised people.
Every time I see people now, they're like, where's my penis light?
Well, whose fault is that?
Okay.
You told me I could.
I'm not going around promising people penis lights, but you told me I could get a
box of them.
You're just talking about bread debt.
Yeah.
This is penis like debt.
You're exploiting people.
And now, yeah, I walk into the office of the guys, always look expectantly, like Santa
Claus here.
So those of you at home, this is what it's like when the cameras aren't rolling.
Yes.
Because he just said that.
He just said that.
Welcome to the show.
Again, I'm trying to start it a second time.
It's going to be a great show.
I got these guys.
I got Jason Chinnick, who is the CEO of Ducati, my favorite motorcycle brand.
He's also under the umbrella of Volkswagen Group.
Part of the family.
Part of the family.
Jason, he was at Lamborghini.
Oh, that's right.
Yeah.
He did mention that.
Yeah.
And what do you do for them?
It's just stuff.
He did marketing.
Yeah.
He was around.
It's a great story.
He's going to be here in person.
He's here for the Super Cross that's going on.
And I think Anaheim today is third round.
And he also is bringing a motorcycle in.
Wow.
Yep.
And a fascinating guy worked his way up from the parts department of a Colorado
Ducati dealership.
That's okay.
He's the CEO.
Come on.
Who is it?
It's absolutely true.
Anaheim, please.
You're going to hear all about it.
Yeah.
It's like a PsyOps creative art.
Sure.
Like, you know, sure.
The Heritage Foundation.
Yeah.
It's like the boys from Brazil version.
Yeah.
Yeah.
If you work hard.
Every one of us got here the same kind of way.
I used to be a bag boy.
I was a dishwasher.
I wanted to eat.
What?
You were what?
I was a dishwasher at a Chinese restaurant at 13 years old.
How am I learning this about you right now?
You don't know this?
No.
You look like a dishwasher in a Chinese restaurant.
Right now, if I went to the back room of a Chinese restaurant
and saw you washing dishes.
I got a beat.
I go, that makes sense.
You don't got that beat.
I got a beat.
Ready?
I was the Easter Bunny at a brunch restaurant.
And you got molested.
When I was working.
No, no, no.
Wait.
That's just for one week.
Well, I worked at the restaurant.
I worked.
Yeah.
But that's not your job.
Yeah.
You were a dishwasher, too?
Yeah.
I got a job at the special school.
But then, but then they realized like with a face like this,
actually, I cook bananas, fosters at the brunch on weekends.
I can't believe I've got two dishwashers here.
I was a waiter.
I was a waiter.
I kind of looked down on the dishwasher.
Of course.
I worked my way up to the waiter.
Yeah, yeah.
I had to work my way up there.
I had to work my way up to the Easter Bunny.
Okay.
And the restaurant is still there.
For anyone listening, it's the Panda Restaurant on Route 25A
in Fort Solanga on Long Island.
Cameron, or maybe even Jack Ferreston.
When you get your first job at a restaurant,
they look you over and they go,
waiter, if you're, you know, reasonable.
But then these guys, dishwasher.
That's what they did.
We got to keep them in the back.
I was a janitor.
Put them in the back.
I was a janitor at a church.
You clean poops.
Yeah.
I was a janitor at a hospital.
All right.
We got to start the show.
We started.
It's fascinating, though, that I will tell you the back story.
Go ahead.
Okay.
So I used to get my cigarettes
at the Chinese restaurant at 13.
Yeah, they had the machine.
Otherwise, you had to go to the pharmacy.
That's right.
The pharmacy sold medicine and cigarettes,
but that guy was a little skeptical
of 13-year-olds buying smokes at the pharmacy.
Yes.
So you'd go to the machine and put in your quarters.
And they didn't think anything.
You know, they started smoking at five.
So a 13-year-old was already an old man for smoking.
And the guy, he wanted to learn English a little bit.
Okay.
So he'd say, come in and you come and smoke with me.
And we would sit at the counter at three...
You would teach him English.
...teach him English.
And then my mother saw me smoking
and cut off my allowance.
And so I had a...
Already being addicted to cigarettes.
I said to the guy, I said to him,
hey, his name was Peter.
Can I get a job?
And he says, okay, boy, you be dishwasher.
And then he called me boy.
And so I got...
I had friends to smoke with.
I had good food to eat.
And I had money to buy this...
This is almost the plot of a Bronx tale.
Yes.
Which is an era.
That's true.
The boy goes to work for the mob and the hero comes in.
Don't know, my boy isn't going to be like you.
Right, right.
It's the same thing.
And he goes, they pay me.
He takes the money.
That's the same plot.
It's the same plot.
Except yours is a Chinese restaurant.
Can we talk about cars?
Welcome to Spikes.
How ready for a third time?
The big news, the thing that everyone really is talking about
is what appears to be a paradigm shift
in the collector-core market.
Meekum had some wild results.
Let's throw those up here.
1995 F-50 for $12 million.
Keep scanning.
It gets crazier.
When you get to the McDonald's,
here's the car that has everybody lit up.
2003 Ferrari Enzo for $18 million.
If I'm not mistaken, this had that cartoony McDonald's interior.
Go ahead to the next one.
The GTO 62.
The David Lee fella, I guess, bought this car.
62.
38,500,000.
Kind of a bargain.
Kind of a bargain.
Yeah.
But it's wide and really hand-dried.
But not bad for a jeweler on large math.
Is that what he is?
Yeah, supposedly.
Yeah.
Well, a GTO is a GTO.
What else do we have there?
And then this guy.
That's a lot.
$916 million.
So I started calling folks.
I started calling you guys.
In your opinion, what's happening here?
I can tell you what I know,
but what do you guys think is going on here?
Are we looking at a genuine paradigm shift
in the collector car market,
or is this market manipulation?
I feel it's the latter.
I heard that one person bought all the Ferraris
and he also owned six Enzos
before buying one for $18 million.
So while $18 million is an outlier,
if you can get the price of the baseline to move up,
then you have six.
Seven.
But now we have a second Enzo selling for 10?
Yeah.
It's very effective, this market manipulation.
Yeah.
Arm, Sotheby's, Arizona sale.
So boom.
But here's a couple things.
I called a couple people who were there
and no Dana Meekam.
And they both said, no, this was legit.
And I said, well, explain.
But what they told was a very different story, Suckerman.
And it was this.
There were drunken billionaires.
They go, this audience of bidders
was filled with more billionaires
than they had seen ever in this audience.
And with respect to that Enzo,
that yellow Enzo that has no miles,
their opinion was,
as they were watching these two guys go after it,
this was for bragging rights.
I just want the lowest mileage yellow Enzo.
What kind of bragging right is that?
But it is for these two guys.
Now, if you know, we've heard it said over and over again,
like at any of these auctions,
you're trying to put drunken rich people
next to each other to get them competitive
because that's where the records are set.
There's also, I think, a healthy argument here
that 90s and 2000s, supercars and unique cars
are now the new high dollar collectible.
And when you look at,
you look at that GTO, right?
And you go, it's a bargain.
The guys I was talking to saying, no,
that's the market now.
And I go explain.
They go 60s and 70s cars.
Consistently, they're dropping.
Things are falling.
That's fair.
250 short wheelbases.
I said, so this white GTO
isn't something that's going to go to Ferrari
or how classic K, however the fuck you say it,
and get restored.
They go, no, it already has been.
It's just an indicator of what the market values right now,
and GTOs are coming down and Enzo's,
there are only 500 of them, are going up.
Well, but look, there's only...
But you don't agree.
Okay.
To me, all of these stories are plausible,
but it smells more like GameStop.
Remember that stock, you know?
That's what it smells like to me, remember?
Yeah.
You know, it's in the stock market.
If I was looking at a stock market,
like a stock, I'd be going, this is a pump and dump.
That's how I would view it.
So I can't comment.
I don't know the players.
I don't know the people.
If this was a stock price,
I'd be going pump and dump, this manipulation.
I mean, look, look, I would say there was an F50
that sold the Mecomps thing.
It was a low mile F50 and sold for a lot of money.
It was like 9 million or something like that,
or 12 million is 12 million.
And like, okay, I could probably find a couple people
on planet Earth that would say, yeah,
I would pay that for a low mile F50.
The auction a week later in Arizona,
an Enzo, which I can't imagine had that many more miles
than the yellow one went for half.
It went for 9 million, not 18 million.
There's nobody else on planet Earth
that would pay $18 million for an Enzo.
So that's a fake price.
As for the Ferrari, the, sorry, the 250 GTO,
it's not red.
It's one of the 36 originals.
It's not red.
That hurts it.
It's white.
It's wrong hand drive.
Most of them were left hand drive.
It's a right hand driver's race.
And it only has British racing history.
So it really doesn't have the provenance
of the other ones that raced at Le Mans.
That, you know, right?
So it's not the greatest GTO.
This has made me want Enzos, by the way.
Really?
Like if I'm looking at these two pictures right now,
the GTO and the Enzo,
I might actually jump into an Enzo over GTO.
You know what it makes me want?
Makes me want a 330 GTC or 365 GTC.
Catch that baby when it's at three or four hundred thousand.
Well, they're coming down.
Yeah.
I mean, that's how I look at this stuff.
Like go ahead and, you know,
let's not focus on the older cars.
That's good for all of us who love these older cars.
That's right.
And they come down in value.
We were never people who bought for investments.
So it doesn't matter to us.
Yeah, right.
When it's cars kind of went, you know,
my dream is always a 250-share wheelbase.
Let's come down to 500 and let's get it.
Let's get it.
It's got a way to get it.
Well, but it's at the rate.
Why not?
At the rate, this shit's going up.
I don't think you're wrong, Zuckerman.
Yes, let's.
And Dino's used to be so volatile.
They would zoom up and then they would be worthless.
So all of this stuff is, you know,
it just confirms to me I never was into Enzo's
and I'm really not into Enzo's.
Yeah.
Anyway, did you know Johnny has a new product,
a new AI software site analysis that helps you
bid on cars that can help you make,
you tell us about it.
Johnny Lieberman?
Yes.
Now that we're talking about auctions,
this is the perfect way.
He apparently has some new software.
So I thought of an example that would maybe
Zuckerman would fund.
I told you you'd be a very skeptical.
Johnny called me and asked me if we could talk about it
on the show and I said, tell me what it is first.
And I was actually impressed with it.
Yeah.
It's launched yesterday.
It's called bidbetter.ai.
Can we go?
Yeah.
So the idea is.
The idea is.
What is it?
Bidbetter.
Don't make fun of it.
I'm fine.
Bidbetter.
That's great.
It's great.
Bidbetter.
And we're, you know, trying to use AI for something good.
But so basically, Kim, go to the bring a trailer.
Here's the idea.
You've always kind of wanted a pagoda.
Yes.
You go to bring a trailer.
And look, here's a pagoda and it looks nice.
Right?
Yes.
And it's a 35 grand and there's four days left.
And you don't know anything about it.
That's just coincidence.
All right.
So what you do is.
Copy the link.
You copy the link.
Yeah.
Yeah.
I know we're making fun of each other.
I really do.
I like this idea.
Okay.
Because then.
Okay.
It makes you an instant expert on how to bid on this car.
So you dump it in.
So it takes about 90 seconds.
We already went ahead and ran it, but you can see right here.
And so what it does is that look, here's the W13.
That's a 7280 SL.
And it says, here's your bidding strategy.
And then it'll go through and you can see the.
Go down.
Or so we can see the bidding strategy.
And it'll tell you.
Yes.
It'll give you the strategy.
And then, you know, just basically says here's your floor is 45,000.
And the ceiling of this one is 55,000.
Wow.
And it's based on, you can scroll down a little bit more.
It's based on a bunch of comps.
So here's the comparable vehicles.
And it tells you in the analysis, like, yeah, this one sold for 76,
but that one didn't have screwed up paint.
That one had low miles.
The one you're bidding on, it's not original paint.
It's had some repairs, blah, blah, blah.
It goes through and keep going down.
So it's a digital Sam.
This is fairly good actually.
It's a cool idea.
And then it gives you, it gives you a full vehicle history.
And we tried, we really, what we've been working on is,
is pulling out all the AI slop.
So, and I, I've been, and I, Rusty, I love you.
That's what guy I've been working with.
Like, I've been so mean to him.
My wife the other day, she was like,
stop, like, she heard me yelling on the phone.
Same thing.
I'm like, that's bullshit.
You can't, like, you know,
what is it doing?
Like adding extra fingers?
No, no, no.
It would just, it would just do stuff like, like, it would say,
okay, like, like, 2019 Speedster, Porsche Speedster.
It would say a comp is a 2019 GTS Targa.
And I'm like, you can't do that.
And he's like, no, but they're both 2019.
No, no, no, no.
Poor Rusty.
Well, but he, Rusty, no.
Rusty, yeah.
Designed Felder reference.
Someone named Rusty.
No, you can, you can.
Rusty's great.
Anyhow.
But we worked it out and this, this goes through
and this gives you the full thing.
So you saw it said, you know, said the production history
was like, I forget, but, you know, 67 to 71 or whatever.
Okay.
The Pagoda was 63 to 71.
But that's the 220 and 250.
So smart.
Then you keep going down and it says like,
like, here's what's good about a Pagoda on the left.
Here's, and you had one.
Here's the bad things, you know,
rust in certain areas.
Oh, cool.
You know, the mechanical fuel injection fails.
And then you go down more and it says like, you know,
here's just the number of units made.
Look at that.
You keep going down.
Yeah.
We've been working on this for a long time.
Just don't bail me.
I did this.
Keep going down.
Keep going down.
Here.
So critical questions for the seller.
So again, you've always wanted a Pagoda.
You don't know anything about it.
So here's, and this is, it's pulling from everywhere.
It's pulling from forums.
It's pulling from Reddit.
Right.
Everything.
So like, you know, leave him in.
But if I said, has this car ever been tracked about this car,
the seller would laugh at me.
Yeah.
Okay.
It's not perfect.
But hey, but, you know, like Pagoda.
Yeah.
Track.
Track.
Okay.
No, but I get it.
I hear what you're saying.
Well, that's just auto.
That's just the first three are those we,
you ask those always ask those questions.
That's right.
You know, but here's your,
here's your elevator pitch.
Yeah.
They don't have help buying these things.
Yeah.
And they're always messaging us.
Yeah.
What should I do?
What should I do?
Here's a site you can use anywhere that's going to at least get you 80% there
and ask the questions and give you,
educate you about the market and the car and the problem.
Do we have it rate your value?
Well, that's a very, very good question.
So right now, do you need investors?
Do you want us to invest?
Yeah.
Sure.
We'll take money.
Yeah.
Yeah.
Yeah.
We're off there about some stuff, but we're done with this segment,
but what?
What?
Close it out.
Close out bad weather.
Well, it's bid better.
It's not bid on car auctions better.
So how do people, when is it live?
And when is it live?
It's live.
It's live.
So if they use it right now.
Yeah.
You can use it.
It's not just cars.
Well, right now it's just cars.
But guess what?
We know it can be everything.
You can do guitars and you can do wine and you can do,
I think it's smart whiskey because I can see this attached to eBay.
I can see it attached to Etsy.
Yeah.
Yeah.
I can't wait.
The most unlikely turn.
Finally.
Yeah.
It's going to be great because I'm going to buy that.
I'm going to buy a Bentley Mulsanne.
Yes.
And I'm going to take out the ABS so I can do a burnout.
And I'm going to make you two meet me somewhere.
I'm going to do a burnout while flipping both of you off.
This is great.
This is your greatest aspiration.
You don't remember this, but many years ago,
I was like, oh, I really like Bentley's and both of you.
Oh, that's the problem with America.
Everyone thinks they're a temporarily inconvenienced billionaire.
He said that at me.
And you were like nodding along.
Yeah.
I was just laughing.
Yeah.
I said the line was everyone thinks they're,
everyone is a,
this billionaire currently unfunded.
And I,
my point was I like Bentley's.
Well, I believe,
I believe in your idea.
Now we believe in you.
No, it's going to be good.
It's going to be good.
Check it out.
The bed wedding,
he's got his bid better.
The two most successful dishwashers in America
sitting right next to me.
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In York, I'm coming for you.
Give me your money.
Give me all your money.
Well, my friends.
Well, well.
We've got an INEOS behind us here
and we're going to talk about that.
This is the brand new INEOS.
26.
That's a key number.
2026.
All right.
Here it is right here.
Now, this is exciting.
You know, we love the INEOS, Grenadier.
But the first thing people point out
is the steering isn't right,
even though I love the steering
and I thought it was cool
and made it feel retro to me.
This inexpensive, but cooler G-Wagon.
I would say less money than a G-Wagon.
Still starting at $70,000.
Way less.
But just I meant by the way it looks.
So they called you up and they said,
here we go.
Here's the new iteration.
I went on a launch actually.
You went on the launch.
In Kalamigos in Malibu.
Wow.
And I got to say right off the bat,
like I am so annoyed at these guys
because they do a horrible job
of explaining how wonderful this thing is.
Like I took a meeting the founder's son
and I'm like talking to him
and I'm like, oh, that's what you did.
Tell us what you learned from the founder's son.
All right, real quick.
What everyone wants to know is what's different for 26?
The big thing is the steering.
So it's still recirculating ball steering
with a tractor axle,
but they changed the first 22 degrees off-center.
So it's quicker.
So like on a canyon road, it's easier to drive.
And it does work.
It is effective.
And they made the turning radius 5% smaller.
So that's great.
Those are good things.
So it doesn't self-center.
You've got to be aware of that.
Like if you don't grab the wheel, just keep turning, you know.
And then they made the air conditioning
and the heated HVAC.
Why did they choose not to self-center?
Isn't that a rec companion character
we're seeing as opposed to a recirculating ball?
Recirculating balls can self-center.
What they said,
and this is the greatest thing,
is everything we did,
every decision we made with this truck
is we want it to be as good as possible
at one mile per hour.
So by having this long turn steering,
by having like five turns lock to lock,
you have massive control at low speeds.
It hurts your control at higher speeds.
It's just a dedicated off-roader.
Why did they want that?
That's an off-roading for sure.
Because it's a dedicated off-roader.
Because this is a Land Rover Defender
that Land Rover didn't build.
So they're doubling down on the off-road capabilities.
Well, again, they put in a great air conditioning
now for 26.
And they made it drive better on-road
without hurting its off-road prowess.
Is that little speed chime still in there?
They lowered all that.
All the stuff that drove you crazy,
that you can turn off, that's gone.
Oh, good. Fantastic.
And then you know how if you went,
if you crossed a line, it was like,
the bong is like barely audible.
You don't even notice your own phone calls.
So they wanted to stress,
they listened to the customers,
the big complaints and things.
And there weren't many big ones.
They were just little nuisance ideas.
Right?
But like what they told me, which I didn't know,
I was so angry, was like,
Mercedes refreshed, not refreshed,
it was a brand new G-Wagen
that came out in 2019, right?
Or 18, whatever it was.
And that involved a team of 170 engineers
in Grotz Austria at the Magna Stair factory.
Well, once they finished the G-Wagen,
their next project was this, was the Grenadier.
Wow.
And they basically said,
hey, how do we simplify a Grenadier
and pull like $75,000 out of it?
Well, instead of like, you know, 200 ECUs,
like the G-Wagen has, this has 37.
And most of those are there because like,
things are, it has to have a backup camera.
It's legislated to sell in America.
And they used a BMW engine
because the engine's been in production since 2016.
It's tried and true.
They used a ZF-8 speed
because it's been in production for 15 years.
It works.
They used a Tremac transfer case
because it's the best and it works.
They used iBox Springs.
They used Bilstein dampers
not only are they really good and they work,
you can find them anywhere.
It's not some exotic thing.
They used Carraro tractor axles
because they work.
They don't break.
They're great for off-road.
Right.
It's just a brilliant off-road.
And like, so they had this like mud obstacle on the launch
and the guy was like, okay, get it stuck
and then turn on the lockers
and then get yourself out.
And I couldn't get it stuck.
I kept like splattering him in mud
because just a little more throttle
and it would just power through.
And I was like, no one told me this.
I was driving it around.
I did a little light off-roading
and like, this thing's incredible.
It's a beast.
This is like, I got to get one.
I got to get one.
I want one.
So who is the money behind Ineos?
Ineos is the guy of Joe Clark.
I think his name is.
He's a billionaire petrochemical business
and when Land Rover,
the defender went out of production in 2019-ish
he tried to buy the tooling
and Land Rover said, no.
So he said, all right,
I'll start my own company.
And he's famously in the Grenadier Pub.
In the Grenadier Pub
which they bought.
Which is now part of their history.
And he was smart enough
to not just make it look like an old defender.
He said, let's make it a really good vehicle
and let's do something that is no longer in the market.
A G-Wagon, if you strip it down
and remove all the leather
and the massaging seats and all that,
it's as capable as this.
It has a ladder frame.
It has three locking diffs just like this.
It's the same footprint.
But this one, instead of rock crawling,
it's got a little skinnier tire.
So it's kind of, they call it pig shit,
but British mud.
So you've seen those pictures of Land Rover
where they're just like sailing through mud.
That's what this is designed to do.
It's at home in mud.
Interior is still the same?
Same interior.
Yeah, the only thing.
Let's have a look inside, Jack,
just while we're...
I'm so impressed with this story
because so many people have ideas
and so many people have had car ideas
but very few were as well executed as this.
There you go.
This is like the street version.
So it's got a leather wrap on the steering wheel
and it's got leather.
There's a grab handle on the passenger side.
But again, what's cool about it is
each footwell has a floor that pops up
and there's a drain plug.
So if you get mud,
you can individually hose them out.
If you look in the back,
there's this...
I thought it was the stupidest thing.
Sorry, the rear, the rear, all the way in the back.
I thought it was the stupidest thing
when I first saw it.
There's this kind of wave.
If you open up the back there, Jack,
that to me was just like,
all it does is prevent you from loading things in.
You see how the floor kind of curls up
when it touches the back seat?
I was like, that's so stupid.
And then they're like,
no, that's to keep water.
So when you hose out the rear,
water won't go in the...
between the cushions and the rear seat.
It's a guard.
Everything's just smart.
There's a reason for everything.
Have you ever hosed out of cars?
No.
I don't want to get to the point
that I'm hosing out cars.
I've hosed out plenty of cars.
I find it disturbing.
I've hosed out plenty of cars
because you're playing around in mud
and you're wearing muddy boots
and you climb back in.
I'll tell you what's making me crazy
is the paint and the white.
It's lighting me up.
That's a Dunkelblad.
That's a dark blue non-metallic.
One of my favorite colors.
The ivory at the top is so gorgeous.
I might have a name on the key here.
Oh, yeah.
Britannia blue.
Oh.
Britannia.
Oh.
You know I'm getting this car next.
And they said you just drive it home.
And I said,
no, you need to de-lieber minute
before I get in.
Hose it out.
We'll hose it out on your driveway.
But what do you call it?
Pig shit.
Yeah.
Yes.
Yeah.
They have a red one
that I would recommend
because this is on the more street-y type.
No.
I got to have this.
I want to drive this.
This is making me crazy.
Yeah.
I'm really...
I had my wife drive it
who came back and said,
I hate it.
I almost died.
The steering doesn't center.
You didn't tell me.
Yeah.
But I'm going to buy one of these today.
Angle up there on the airplane stuff
and the ceiling there too.
Yeah.
Look at that.
Oh, yeah.
And I was finally taught
how it all works.
I used to say,
like I said on the show,
I'm like,
they have all these killer buttons.
They don't do anything.
No, they do something.
But there's a strategy.
There's a reason
why they turn on the way they do.
Yeah, yeah.
And it's all for off-road reasons.
And I'm like,
what is the price point on this thing?
I want to say
they start like in the 70s
and they get as much as like about 100 grand.
And then there's a gazillion options.
Like, Jack,
if you run real quick to the trailer hitch,
I don't know if you get out of the car,
but run to the trailer hitch.
Just for example,
and you go,
why does the trailer hitch look like that?
Well,
because you can mount a rear winch there.
And this thing actually has
instead of a seven pin harness,
which most trucks in the US have,
it actually has a NATO plug.
So it's a huge aperture.
So you could run a winch off the rear
and that's why you have this mounting plate.
It's just,
everything about it is just super cool.
So I would get one with every stupid option.
I love it.
Better G wagon.
Love it.
Different.
Yeah.
Different.
Don't be like every other guy.
Exactly.
Exactly.
Get the most hardcore off-road of the drill.
Also never take off-road.
Yes.
And I'll tell you what I'd put in the back of it.
Dead hookers.
Right here.
What is it?
Dead hookers.
Oh, a tennis racket.
Yeah, sorry.
They're underneath the tennis rackets.
I prefer to see student nurse.
Yes.
To the dead hooker punchline.
Yeah, sure counselor, sure.
Yes.
My new Babylon pure arrow,
which you will see at the Australian Open.
This is the new,
look, Zuckerman,
I am so connected to the tennis community.
I'm getting the same pro gear
that they get before the rest of the world gets it.
And this racket right here,
the new pure arrow is outstanding.
That's very exciting.
Outstanding.
Barizzi was using it yesterday against center.
He lost,
but his shots were just amazing.
Wow.
I love this stuff.
It's amazing.
Look at that.
I have it out on the tennis court
and I've been winning a ton with it.
It's a great racket.
I just wanted to say that.
I got some horrible news.
I have an equipment deal with Babylon.
I don't have to do this,
but I love this product so much.
Here's my dream.
The Volkswagen Group buys Babylon.
It's Babylon.
Ducati.
Porsche.
Bentley.
Lamborghini.
Right.
You see what I'm saying?
Yes.
So I got some bad news.
My good friend is forcing me to start playing tennis.
So I'm going to...
Really?
Just as boring as you know.
That's good.
He's really...
How can anybody force anybody to do anything?
He's gilting me.
He's gilting me.
Well, it's good.
You're going to live longer.
You're going to get in shape.
You're going to die quickly.
He heard the show where I was telling you
that I used to play tennis a lot.
He's like,
why don't you play with me?
Anybody who hears anybody that used to play,
if you're like me,
you have to pull him back onto the court.
I used to also be an art dealer
and had a gallery.
And a dishwasher.
And a dishwasher.
I used to do a lot of things.
And now he's going to be
some sort of Silicon Valley billionaire.
Yes.
Yes.
It's amazing.
What a transformation we have here.
I hope he refuses to talk to us
when he's a billionaire.
Oh, you'll never see me again.
Yes, good.
It'll be the end.
I will figure out a way
to hostily buy your house.
Yes.
I don't know how.
Why does it have to be hostile?
Obviously.
Because.
No, at that point.
It's just a question of money.
Right.
It's like, you want that Yellow Enzo?
He doesn't want to sell.
No.
Yellow Enzo prices.
You can have it.
Jason Czech is the CEO
of Ducati North America.
He's here right now.
He's going to chat with us
about his new off-road motorcycle.
There he is.
Hi, Jason.
Good to see you.
Pleasure.
We had you on the show once before,
didn't we?
Yes.
And you convinced me.
I had to be his person.
When did we have you on?
Was it the pandemic?
No, no.
It was about two years ago.
Was it over Zoom?
Yeah, we did a Zoom.
We did a Zoom.
We did a Zoom.
It's just not the same.
I prefer this in the flesh.
And actually, you get to smell
everything in here.
Yeah.
Do you really want to smell?
Yeah, I do.
I smell rubber.
And I smell gasoline and oil.
I mean, like, I'm okay.
BO, feces.
Well, that too, man.
Duckerman, I think you, you know,
I don't think you were there
when I first interviewed Jason.
But this Jason worked himself up
from the parts counter at a
Ducati dealership in Colorado, right?
That is correct.
To the CEO of the company.
Okay.
Understand something.
This is very important.
The journey from Donald Trump's
script to the White House is
shorter than the parts counter
to CEO.
I congratulate you.
Yes, very much.
You have really accomplished something.
I appreciate it.
But, you know, when you,
when you love what you do,
I don't want to say it's easy,
but you just stay focused.
Well, you've got,
we have a lot to talk about
because 2026, the Ducati's
100th anniversary.
Yes.
As you know,
a Ducati Zuckerman is under
the Porsche umbrella.
You know,
it's the Volkswagen group,
but we call it the Porsche group.
But we are one point.
It was, it was,
it was an engineer Ducati
in the early somewhere.
What are you out here doing?
So I'm actually out here for the
Anaheim 2 Supercross.
Oh, that's right.
This is our first,
actually our first 4A,
4A into Supercross racing.
In fact,
the first time we've motocross
race officially in the U.S.
And we started a couple of weeks ago
at Anaheim 1,
went down to San Diego
and then here for Anaheim 2.
And then it's,
I think,
another 14 rounds of Supercross
and then it moves to the outdoors.
But,
Yeah, that's right.
It's basically Ducati dirt bikes,
which is something that I think
a lot of people never would
have thought would happen.
And how long has it been
Ducati dirt bikes?
Well, we actually made
a dirt bike in 1971,
a Ducati 450 RT Desmo
that was brought in by the importers.
It's this Berliner group
who had actually said,
Hey, we've got this craze in the U.S.
We need, we need a dirt bike.
So they convinced the factory
back then to build it.
They brought it in for one year.
I'm still waiting to find out
the real story of like
why it was one year only.
Yeah.
I personally just got my hands
on one.
So I'm kind of excited about this
and I plan on taking out
and racing it.
And then we went, let's say quiet
all the way up until 21
and our engineering and design team
sat down and we said,
there's an amazing opportunity
for us to bring new people
into the Ducati world.
And we didn't want to do it
through like a sub 500 CC
cheaply built bike.
We needed to control the quality
and we said off roads
an excellent opportunity.
Most people's first
motorcycle and experience
in the U.S. is off road.
Yep.
And so I saw it as a perfect
way for us to expand the brand
but stay true to who we were.
So we launched it
and officially came into the States
in August of last year
and so far so good.
It's been great.
So Ducati was still pursuing
the win on Sunday
sell on Monday philosophy.
Right?
Yes.
And you also, if I'm not mistaken,
10% of your profits goes to racing.
Is that still happening at Ducati?
As much as like $40 million?
It's a significant amount.
It would probably be out of my
pay grade to say exactly
what it is.
Come on, I guess.
But you go on.
Throw a random number out.
Yeah.
But the reality is
is that it's a significant part
of our marketing experience.
Right.
In fact, it is what we do.
Right.
But that's because
we're a sporting brand.
And why is Supercross
so important to you guys?
I mean, first off,
it has an amazing
reach across the U.S.
Right.
And if you've ever spent
any time at a Supercross race,
it's not just about
the hardcore motorsport
enthusiasts.
It's people with their families.
Yeah, yeah.
You see the kids
and you see those next
generations of motorcyclists
that you're inspiring.
And then the dad is like,
hey, this is cool.
We can be part of this whole
thing.
And when we bring out a 250
and we get teenagers
into the riding off road as
well for us,
it's a spectacular chance
for us to grow the brand.
But as I mentioned
previously, to stay true
to our core values,
so style sophistication
performance.
You know, we're sporting
motorcycle brand,
whether it's on-road
or off-road.
You know, it's kind of
a...
Zuckerman, do you know
the history of
of motorcross and
Supercross?
Why don't you tell me?
It starts outside.
Yes.
Remember in the woods?
Yes.
Where I used to,
I used to actually race
with my friend Skuz out
in the woods.
And we'd race around.
Mini bikes.
And they never organized
races in motorcross.
And then at some point,
I think it was Daytona
in the early 70s,
Daytona Bike Week.
They thought,
well, let's maybe
put this inside.
Let's do it.
No, it was actually
on Daytona Speedway.
Okay.
That they had an organized
kind of race out of the
woods onto a Speedway.
And then it was here in L.A.
at the L.A. Coliseum.
Right.
And I think right after
that, the next year,
they said, let's do one inside.
And that was the beginning
of this race.
And now Supercross is what?
14 to 17 rounds that
start in January and end
where August or September?
No, no.
So Supercross itself
is the all the indoors
and it ends, I believe
in May.
I think the final is
in Salt Lake City this year
as it was last year.
And then it moves
to the outdoor nationals.
Oh, I see.
Then there's kind of like the
rounds to get the final, final.
Right.
And last year it was in Vegas.
I can't remember what is
off the top of my head this year.
But these guys go eight months.
And the races today?
Yeah, so the races today
in Anaheim.
You're headed there
right after this?
Exactly, right after this.
Are these the guys racing?
I think we have a picture
of your guys up here.
Who are they?
So we have Justin Barsha.
Actually, he's been riding
with the Troy Lee team
for some years
and actually an American.
And then Dylan Fernandez,
who's actually French.
And both of these guys
actually came out of the gate
at A1, which is referred
to Anaheim, one of the very
first opener.
Really strong.
I mean, quite candidly,
when we came to racing here,
we've raced in Europe
and it's a completely
different animal here.
We didn't expect
to actually do as well.
And the heat race,
they came in third and fourth.
And in the main,
unfortunately, Justin
had a pretty serious crash.
And he's been out
for the last couple rounds.
So he's,
he wore an airbag vest.
So the technology for safety
is incredible now.
What?
What's an airbag vest?
So Alpine Stars
makes probably
one of the coolest bits
of technology.
It's an airbag vest.
I mean, I use them
for street riding.
I use them for my off-road
riding.
I'm sure this guy's heard
about him.
Do they work, Zuckerman?
OK.
So far, I haven't got
a client who was
wearing one of those.
Right, right.
And I hope they do work
because the injuries I see
are catastrophic.
Yeah.
So how does it work?
I've got my airbag
vest on.
I'm riding around.
I get hit from behind,
let's say.
Tell me what happens
right after.
It goes off in milliseconds.
I mean, where?
Just here?
Here?
So it depends on the
vest itself.
The ones that I wear
actually covers all of
my collarbone,
my chest, and my back.
I mean, it has the equivalent
of like seven back protectors.
And it's instantaneous.
That's so cool.
And then it deflates
over a matter of other
seconds.
And they just
released a bunch of
information.
I mean, when he hit
in the air of the other
rider, within milliseconds,
it went off.
Before he hit the ground,
it was fully inflated.
And he hit the ground
at like 27 G.
It's the blue
true of airbags.
And then.
So does he look
like the Pillsbury
Doughboy?
Where you get a little
it's actually.
Yeah.
He fluffed up a bit,
but he was OK.
Yeah.
I mean, he broke a
couple of things,
but nothing like
compared to what he
would have.
Yeah, that's neat.
He'll be back.
It's for all people
too, for falling.
You should have
one of those
yourself.
Just for walking around.
I think this is the cool.
I mean, the color pops
on this photo.
This this this photo
makes me a little crazy.
Like once I want
to get out in imperial
dunes on one of these bikes.
I mean, just look at the
spec.
So cool.
And you can tell both
these guys are just
in perfect shape.
I mean, they are.
They are probably
one of the most elite
level athletes in
motorcycling.
It's incredible.
What kind of training
do they have to do
off the track?
Are they in the gym?
Yeah, I mean,
they're in the gym
all the time,
and you can imagine
they spend a ton of time
on the bikes.
Yeah.
Yeah.
And both of these guys,
I mean, already,
we didn't expect this,
but in the first
couple rounds,
I mean, we're already
within the top 10,
which honestly for somebody
coming in with
no history
in Supercross
whatsoever,
for us to place
in that level
is a testament to the
bike, the rider and the
team.
Tell me about the partnership
with Red Bull.
So this actually came
directly through the
relationship that we have
at Troy Lee Designs.
So Troy Lee has had
Red Bull for years.
Oh, there you go.
And he's worked with them
on some of the different
teams that he's
that he's had and managed.
And so when it came time
for us to look at
like who our primary
partner is going to be.
Troy Lee was one of them
because he's enthusiastic
and crazy about racing.
Very American,
which is great.
So it helps us
add that color to it.
And he pushed hard.
He said, listen,
Red Bull are my guys.
And I love the idea
of us partner Red Bull
because, you know,
it's much more a media
company in my opinion
that it is
a beverage company.
They're also a car company.
Yeah.
They're in everything.
They're in everything
company, apparently.
Yeah.
That's much more than
an average company.
You're good at this.
That's what I mean.
From the parts counter.
You believe this?
He is a pitch man
of unparalleled.
Now, is it true that they
came up to you
and said at the parts
counter,
you're our new CEO?
No.
It's like,
it's like when they
identify the baby
as the Dalai Lama.
It wasn't like
it wasn't a hud sucker
proxy.
Yeah.
We were like,
we'll get that guy.
We think, you know,
when it's the Dalai Lama
thing,
they see a little baby
and they go,
that guy is going to be
the next piece of Dalai Lama.
For me,
it was a,
I wanted to,
I was looking for
that next challenge
and I reached out to
the then CEO
at Ducati North America
and I got a tremendous
respect for it.
And I said,
hey, I was given an
opportunity.
I'm looking for
another challenge.
I wanted to get outside
of the dealership
and see how I can
grow my career.
He's like,
he gave me that opportunity
and stuck me in probably
the most difficult part
for Ducati in the US
and that's the Midwest,
you know,
and said, okay,
it's flat and straight.
There's not a lot of fun
stuff.
You find the lakes
and the rivers to ride
around,
but he put me there
and that really was
where my career
took off.
Wow.
Yeah.
And why did it
take off there?
Because it was
an untapped opportunity
and you know,
it's amazing.
There's a lot of
enthusiasts that are
in the motorcycle
industry.
And I believe
you can be professional
and enthusiastic.
You know,
the two don't have to be
separated and sometimes
people are so passionate
that they forget
it's a business.
And on the other side,
there's people that
actually just make it
a business and you lose,
you lose the reason
why you're doing this.
Like, I don't know
it for me.
What we're selling in
the Midwest is that
Harley Davidson,
V-twins,
that kind of thing.
Yeah.
You need to think
it's the perfect
environment for it
because it's a lot
of open road,
open straight stretches,
and that's the dominant,
back then,
that was the dominant
motorcycle of its era.
Yeah.
So we were the fringe.
We were the,
you know,
the weirdos,
like,
why would you want
something like that?
But you build that culture
and community
and you factor like-minded
people.
You see this,
Suckerman?
Like-minded people.
Success.
No,
some people would
look at that job
and go,
I'm screwed,
right?
I'm in the
middle of nowhere
in this company.
He's like,
well,
we'll just bring them
up to Tulsa.
Yes,
we will do that.
Right?
I like that.
I understand.
Just give it an opportunity.
Well, sir,
you want an opportunity,
we'll parachute you
behind enemy lines
on a suicide mission.
Yeah.
Let's see if you can
succeed.
You know,
we talk about this
all the time.
Inflection points.
I have teenagers
and I'm like,
you know,
it's just,
you know,
my son is accepted
to the college
and he's getting overheated
about the schools.
I always say, you know,
it's not so much about the
school as it is
about the person.
And here's a story
that,
right?
Three of us.
What?
Sure.
You could have counted us
out.
You could have counted
us out.
Definitely.
Yep.
And here we are
at Spice Car Radio.
Media
Barons.
Barons of everything.
Rubber Barons
in a way.
Rubber Barons.
Yes.
I'm also here.
Oh yeah,
you're on the couch.
By the way,
you were really excited
about what Johnny brought
today, right?
Yeah.
There's inios behind us.
I love that,
the Grenadier fact.
You have one, right?
Yeah.
We traded in a couple
of our,
let's call it more off-road
capable Colorado cars
for a Grenadier
and I've just been
happy with it.
It's just,
it's,
it's fun.
Every time I get in it,
I smile.
I feel like that sometimes
unlike the unofficial
spokesperson,
because every time
you drive it to a grocery
store,
you see this
and that actually,
I don't get that,
we're cars that often,
unless it's like a
classic car.
Right.
So motorcycles all the time.
There's always somebody
asking you about,
oh, what's that?
Or I had a name
want to tell you a story.
That's the only car
I've owned in like modern
car that I get that same
sort of reaction.
Wow.
You realize.
That happened to us
and we all drove the car.
Inios really revived a word
that lost its luster
in the 1700s.
When was the last time
you heard the word
Grenadier?
That was some kind of
military guy in the
American War.
It's the pub
where they came up with it.
Is that what it was?
No, I didn't know that.
And they bought the pub now.
They own it.
It's part of their history.
Yeah.
It's pretty cool.
It's pretty neat.
Before you show it,
you brought us a bike
to look at,
but before we look at that,
how does it work
with the Volkswagen group?
Like,
you know,
I,
you know,
from here behind this desk,
it looks like
the Volkswagen group
improves so many of the
brands that are
underneath that umbrella.
Yeah.
And it basically went out,
like,
I look at Bentley
and maybe even Lamborghini
a little bit.
Like,
suddenly they just got that
five or 10%
better in the
how they drive.
Is there any of that
coming down to Ducati
or is Ducati kind of
on its own?
Just like,
you know,
or do you share technology?
I like the question.
Do you share technology?
So,
the first thing that
they did
that I saw,
because it was
an interesting time
when it was acquired
by the Volkswagen group.
I was actually
transitioned over
it.
I had a chance to kind of
see it a little bit
from the inside
and know the before,
during and after.
And I say after
just where we're at today.
But the first thing
they said is
we're going to let Ducati
be Ducati.
And that was a really
important statement,
you know,
because we have
our own unique character
identity.
There's things that are
part of who we are.
And I think
acknowledging and
respecting the value
there without
trying to
anesthetize it
or homogenize it
however you want to say
as part of this big
important to acknowledge that
the second thing is
is what probably
the most valuable thing
I saw
is it gave us an opportunity
to plan
longer term
build strategies
and not live quarter
to quarter.
Right.
And when you're owned
by private investment
companies or your own
by private
by individuals.
Yeah.
You know,
you're chasing
different things
and sometimes
the decisions you make
and I had the
fortunate responsibility
of being there
at that time
when we were owned
by different people
and best industrial etc.
This was the first time
I'm like,
wait, we get a stop
and take a look
10 years out.
Who do we want to
actually it was amazing
to look one year out
and then five and 10
and we can actually plan
and we could plan
with a bit of confidence
of knowing that we're part
there.
And then when it comes
to technology,
of course,
I mean,
there's things that
we get to leverage.
I wouldn't say that
we share it directly,
but for example,
like LED lighting
and cornering
lighting that we have
on one of our models
we advance that
in motorcycle
because of the
relationship there.
So there are amazing
opportunities that we've had
as part of the group,
but we still remain
pretty independent.
And at the end of the day,
we contribute our financial
results every year
and that's actually
helps us maintain
our independence
and we're not a drain
from the group
and winning things
like MotoGP
and that adds to,
I think,
to the prestige
of the entire group as well.
It's cool, right?
Very cool.
I think Ducati's
kind of swipes car radio.
That's true, right?
Can you see the close relationship?
Yes.
We have core values
that we love.
We're going to plan
10 years ahead.
10 years ahead.
We have none.
We have zero core values.
10 years.
All right.
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This is the bike
that's racing today?
This is the bike
that's racing
this weekend
and throughout
the entire
Supercross
and Motorcross
series.
This is
the
Ducati
Desmo
450
MX
which stands
for
Motorcross
Factory.
We
launched the
Motorcross
to the media
that was there
and what this is
is we've taken
the Motorcross bike
that we launched
last year
in the U.S.
and this is
identified as
the factory version
and factory versions
are basically
a higher spec
version.
A lot of things
that you would
let's say
have to
upgrade or
add to
come standard on this
and I'd say
the very first
thing that a lot
of people see
it's got a full
amount of power
and it delivers
the power
in a
smoother way
it actually
doesn't increase the
top end horse power
top end torque
it actually just
fills the gaps
in some of these
spots
plus like I said
reducing the
overall weight
of the bike
the next place
I would
identify as
really the
front forks
on the bike
we work
with a company
called
Shoage
which is one
of the leaders
that are
well
why is that relevant
because when
you're riding a
racer
you don't want to
rock to chip it
you chip the
sliders
it ends up
being a bad day
eventually
losing the
fork seals
you'll also
see on that
fork leg
on the
lower part
of the fork
leg there
thing that's
called the
whole shot
device
and
for those of you
that don't know
allows you to try and get the whole shot.
So it's a really, it's cool, but it's a mechanical thing
that just, that comes standard on the bike.
You push the forks down, lock that in place,
and you'll see all of the Supercross riders
actually run with the whole shot device.
The black upper and lower triple clamps
are actually made out of machined aluminum.
Billet aluminum, we've been able to reduce
a little bit of weight out of that there,
which are a really sharp looking piece.
And then of course you could see aesthetically,
it's just a cool overall design
with the black plastics and mixing it up
with the Ducati Corsa logo on it as well.
A couple other things like skid plate
on the lower part of the engine and on the front,
discard are basically just to protect you
from taking any rocks and chipping things up,
especially if you're taking it
a little bit more off-road oriented.
And then the rear shock on the bike
has been upgraded as well.
And a lot of the same treatments
that we've done to the front fork have done there.
It basically makes the shock perform a little bit better,
reduces friction, which means it just moves up
and down a bit faster and smoother.
So, but overall that's the new Desmo 450MX.
The kind of cool thing on this as well
is that for North America,
we did a production run of 400 exactly.
That's it.
Yeah, and on the left hand side of the bike
on the engine case, you'll see it will come standard
with this bike stand that actually has the number.
But then also on the cover,
there's like a little bolt there
on the lower part of the engine.
That's a little black bolt.
And each one of the bikes are individually numbered.
Oh yeah.
So you can see that down there.
And this is what we call triple X,
which is the pre-production version of it.
You know, everybody wants their hands on pre-production
because it's like the most rare of the bunch.
But we limited these, like I said, to a total of 400.
Zoom in on that black bolt, Jack,
so we can see that.
You're talking right here?
Oh yeah, there you go.
A little closer, a little tighter.
Oh, so that is, oh, that's the one.
Triple X, triple X, really cool.
So my son's really into this.
He rides a 400 to 450 down in Mexico.
I believe he got a KTM.
Is that, how do those compare?
It's a premium brand and a direct competitor
for Ducati at this level.
And in terms of a lot of the chassis performance,
they're very similar.
One of the differences that we have,
a couple big ones, is you could imagine the electronics
and the technology we take from MotoGP.
We have the world's first complete closed-loop
traction control system on this bike,
which basically means we could see
if the rear wheel is slipping
and then we engage the traction control, which is cool.
And then the other thing that's part of our identity
as a brand is our valve actuating system, which is Desmo.
And that basically means that instead of having
the traditional valve springs and closed valve,
it's a mechanical opening and closing of the valves.
And every single rider, tester, anybody that's ridden
this bike has been blown away by the motor
because you could just rev it.
Technically, there's not a red line, red line.
You know, because it's mechanical.
Desmodronic.
Yeah, Desmodronic.
It's pretty cool.
It's a hot-looking bike, isn't it?
It is.
And where would these two, if I put you on the spot,
say, where does this compare price point to that KTM?
14.
Yeah, so it's $13,995.
It's not that much.
It's not 14.
It's $13,995.
Yeah.
Just under.
Oh, those clever Germans.
Actually, Americans, well, you could blame me for that, too.
But the difference is, for compared to their version and ours,
ours comes with a full titanium exhaust system
versus like a slip-on.
So reduction in weight, higher performance, and so on.
So that's like the main difference
between the two in terms of the additional specs.
And we're a couple hundred dollars more
than theirs with that additional element.
It's beautiful.
I think we need to get my son one of these.
I think we need to get my son off of that.
Yes, I think so.
You know a guy now.
I do know a guy.
I want to see this happen.
I want him to let's get the kids something.
Yeah, we can talk after.
It's beautiful.
It is a beautiful bike.
Well, thank you for coming.
My pleasure.
Good luck today.
Thank you.
Yes.
I'm super excited about this.
Next time, I'm going to have to come to the Supercross.
I really do want to see that.
I like the shape.
You know, I thought, for some reason,
I just thought it was like a one-off type of thing.
But there's a real season there.
There's now stakes involved in Ducati's entrance.
Now it's kind of interesting.
It's a big thing.
It's a big thing.
I remember watching with these guys.
Travis Pasterano or.
Yeah, yeah.
And a bunch of guys.
He's hooning Bentley's this week.
Well, his body's all broken in 1,000 bits, right?
He's broken every bone in his body.
He has hands down the best x-ray.
I think I remember the best x-ray.
But you guys, I'd love to have you out.
Come out on one of the weekends.
I mean, it won't be back in California
for another year.
But actually, even the outdoors are a good time as well.
Yeah, yeah.
I mean, the outdoors are a bit more of sit there
and with your truck and crack open a couple of cold ones
and watch the race.
But this is a spectacle into itself.
So, so great.
Well, when it warms up, send the press bikes our way.
We love the Ducati's.
Look at this sucker, man.
That's you.
Boom.
Jump, hitting jumps.
Can you jump like that?
Yeah, to get the money.
Just leave a pot of money out there.
And I'm going to attack.
At the time you were in the air on a motorcycle.
A really long time ago.
And the last time I was in the air on a motorcycle
was a Harley on La Cienega, we crossed the Ten Freeway
and there's that bad, there's that bad seam in the road.
Yeah.
And there's it.
It was unintentional.
It was unintentional.
And I was airborne and I was scared
and I hit the frame really bad.
I rent those really beat up bikes at Imperial Dunes.
I don't know where you have to cross the road
and then push it across the road and not get hit by cars.
And I get into the air.
I like it.
It's fun.
It's good.
Jason, thanks for coming, man.
It's good to meet you in person.
Absolutely.
Congratulations on all the success.
Thank you.
And good luck today on the racetrack.
Very excited.
For those of you hanging around at Patreon,
we're going to do a drive in the Aneos, just me and Johnny
and also a cool down lap.
We'll see you next week on Spike's Car Radio.
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