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California has tough rules to keep the air clean, which means older cars have to pass special tests to make sure they aren't polluting too much. This can affect how you modify or repair them.
This system helps cars produce fewer harmful gases by adding air to the exhaust, which helps burn off leftover fuel. It's important for cars to pass emissions tests.
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Gaskets are like rubber seals that help keep things from leaking in a car. If they are old, like the ones mentioned here, they might not work as well and could cause leaks.
The Porsche GT3 is a special version of the Porsche 911 designed for racing and high performance. It has a powerful engine and is built to be very fast and agile on the track.
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Car history is the background of a car, like who owned it before, if it was in any accidents, or if it had repairs. Knowing this helps people decide how much the car is worth.
Original paint is the paint that was put on the car when it was first made. If a car still has its original paint, it usually means it hasn't been repaired or repainted, which can make it more valuable.
Bring a Trailer is a website where people can sell and buy cars, especially classic and unique ones. It's known for being a trustworthy place to find cars because it keeps records of all listings.
Restoration is when you fix up an old car to make it look and work like it did when it was new. It can involve a lot of work, like repairing parts and painting the car.
Nut and bolt restoration means taking a car apart completely and fixing everything to make it look and work like new. It's a very detailed way to restore a car.
Unibody means that the car's body and frame are all one piece. This makes the car lighter and stronger, but it means you can't easily take the body off like you can with older cars that have separate frames.
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Bring a Trailer Gear Store
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LIVE
[Music]
the bring a trailer
podcast hello everybody and welcome back
to the bring a trailer podcast Alex
Porter is my name I am here at bring a
trailer headquarters with Beck hey buddy
hey Alex how you doing bud always a
pleasure to do this with you man uh you
came up with an interesting subject for
today that I'm excited to talk about but
before we do that what's new with you
any interesting car news in your life uh
still hunting for new family holler but
going to be stretching the legs of the
extera this weekend heading up to the
mountains doing some snow camping with
the troop and so actually getting to use
like a purpose-built vehicle and its
actual environment is just so so
enjoyable to like actually then get to
express it to daily drive a truck like
that is just so depressing in the
Streets of San Francisco so being able
to take it out a little bit off-road but
mostly just in the snow and actually
enjoy it I'm so excited for that you're
going to be in the snow proper great uh
going up to a place called Hope Valley
which is a beautiful very large flat
Valley kind of uncommon territory this
is Sierra Sierra okay um the Sierra uh
around 8500 sorry I didn't know that
it's supposed to be singular theer the
Sierra yeah I grew up right at the foot
of them and I've been using that term
incorrectly for 40 years so
congratulations to me but yeah we'll be
going to Hope Valley beautiful little
sort of super flat it's great for taking
young people hiking in the snow you
don't have to do any kind of Offroad
driving camping or going to be in cabins
tent camping um in the past we've
attempted snow caves and this will be an
opportunity for that because we're
getting a ton of snow over the next few
days we need a lot of fresh snow we
can't have like melted and repacked and
melted and repacked and with where the
climate of that altitude has been going
these days it's like it's getting to
like the 40s every day so everything
like melts and then refreezes and then
melts and refreezes and I've been there
before where we're trying to dig and
it's just awful so look like rock hard
right yeah like layers of rock and so
when we're going this time it'll be in
theory good 2 three feet of relatively
fresh snow that should be making it a
lot easier sounds like fun man is your
xter supercharged not supercharged uh
it's the pro 4X do you miss that up
there would it be nice to have a blower
on it 7,000 feet something like that
yeah
8,500 it's pretty high up it probably
would be helpful but at the same time
those things have great torque that 4 L
V6 and it's kind of a light it's a very
light truck it also feels I think pretty
fast because it's such a short wheelbase
like any kind of input on the steering
wheel and it just starts to flick around
it actually makes it not a good road
trip truck at all yeah you've said it's
kind of a squirely drive great for that
yeah it's not good for the freeway we've
done it a couple times but it's pretty
tough um sort of like relaxing while
driving it it's great for the city in
that sense but you feel silly driving
around in the city but taking it to the
mountains we've taken it to around 7,000
feet further north in like the summer
and that's been great on gravel like
it's just phenomenal for it it's very
confidence inspiring but in the snow
it's something I'm really excited for it
to see what does great yeah it's alltime
all-wheel drive or it's to switch into
switch into four-wheel drive Center
locking and rear locking no front
locking high and low high and low great
oh man fun I'm jealous of that I haven't
been off-roading in a really long time
and I think it would be really fun in
the snow my kids like don't get we don't
get up to the snow enough so I'm jealous
of that well I mean it's not like it's
an inexpensive thing to do y like
snowshoeing is pretty much dirt cheap
compared to skiing these days saw a
great video that broke down how ski
resorts I didn't realize it's basically
like a duopoly right now I had no idea
there's basically two companies that own
a ton of different Resorts really and
they basically control the pricing and
they all want to go towards membership
fees like like season passes really and
so they've essentially kept season
passes to be relatively expensive but
then Jack up day rates to incentivize
everyone to go to season passes wow it's
wild the eom it's something like ski
wasn't that popular for throughout the
2000s and then all of a sudden it's been
like exploding right now but wait what's
the snowshoeing piece of oh because
we'll snow shoot to our campsite oh I
see we're gonna we're gonna Park
basically a snowmobile parking lot which
is like the most obnoxious part of it as
much as I love snowmobiles it's one of
those things where like the second never
written one i' really like to no I'd
really like to I've never wrden a a COO
either like a j I know okay so
snowmobiles super fun obviously can be
dangerous which is why they're fun yeah
and but but just like how if you why did
they make a three wheel actually they
did make a three aren't the original
snowmobiles single ski in the FR single
ski in the front okay and so with the
snowmobiles it's kind of like if you're
ever riding a bike in the city all of a
sudden you hate cars yeah it's the same
thing as like the second you're hiking
around snowmobiles you're like oh the
snowmobile people but if they offered
you one for like a hot second You' hop
on and you'd become the animal that
everyone like buzz bombing the
snowshoers completely complain about who
are these snowshoers here get out of my
way
oh man you've unlocked one of the great
conundrums of anybody on any mode of
transportation you hate all the other
people correct in the alternative mode
of transportation what's the jerk
everyone else is everyone going fast
than you was a maniac and every is going
slower than you was a jerk yep but we'll
be I've got around 30 Scouts coming with
us I'll probably have about half a dozen
adults and we will park all our cars put
on our gear put on snow shoes backpacks
on hike maybe only a mile a half in you
move real slow in the snow especially
with all that gear so sure but we'll set
up camp and and be there for the night
and then bug out for thing Dawn fun man
I'm jealous of that that's going to be
great and you're getting something done
to the SC too 911 right yeah so I did a
big engine build on it when I bought the
car off my dad a long time ago now and
unfortunately just funds wise I couldn't
really warrant wrapping up the sort of
last bit of it which was going to be
basically backdating the exhaust there's
also issue right California it's a 78
car so 76 and newer needs to have Visual
and a sniff test done on it and so in
order to pass that I to keep the old
exhaust um that's got a secondary air
injection system which basically just
pumps air On The Backs side of the
exhaust valves it really does some
burning of bad stuff but really what it
does is just preheats the Cadillac
converter faster so it's working better
at at temp the car is now going to be
registered in a zip code or actually an
area code of California that won't need
that anymore that's how I do the 912e
same program however news there is a
state bill that has come out uh trying
to push that to I believe a third
or 35 year I forget which one it was
rolling calendar so that basically any
car that's 30 years or older will no
longer have to do that's great which is
how it was how it was it was a 25 year
started in 68 and it rolled up till 75
and then they stopped it it was Arnold
Saker yep and 76 my car the worst the
worst thing that could happen and
there's you know I really would like a
77 308 GTB as you know and like that
those quad C that's never gonna pass and
that's was one of those things where
like if you just gave us like a pathway
where you could even pay for it be fine
cuz it's such a small small i' buy the
carbon offsets or whatever for sure so
but my problem now actually is arguably
I struggle to get it to pass bog not
because I can't pass but because I've
taken it to local smog shops in the city
they see the car and say no correct they
don't want to do it NSX same problem for
even that new yeah because theyve put on
rollers it's the same kind of thing 91
it's I think it's is it OBD2 it's around
2000 you can just plug the car in the
GT3 which is an ' 05 is just a plug in
so they don't even do wow I'm Amazed by
that because they still have rollers
last time I tried to take the NSX I went
to two different places and they was
like nope because they didn't have
rollers they didn't they didn't want to
do it I think maybe one of them didn't
have it and the other one had it but
there like no no cars were on it they're
just like I don't want to do this part
of the job now I just have it I think
this is probably true with a lot of
places that work on older cars like the
shop where I have it worked on just
takes it to go get it for ex got if
there's a problem like they also fix it
you know what I mean they fix the
problem and that's where it's going back
to uh Hightech and San raell um they're
also a seller on bat and they did the
engine build for me and uh it's going to
do a exhaust back dat fantastic
basically it's still going to have a
heater box not doing anything crazy it's
really just trying to make it how the
engine was designed to run in the rest
of the world and that's next week that's
soon right yeah I was going to do it
this week and then with all this rain
coming up I didn't want to worry about
moving the card oring all this it's a
Targo and it's the original roof and
it's never been redone at least like the
outer material has been redone but it's
never been refitted so all the gaskets
are original and so
got a little bit of leakage but like not
a ton and I just don't want to risk it
so wait till next week green car's done
I just got the call today so I'm going
to go pick up that car I got to take the
GT3 back so I can get more stuff done to
it it's good you're not quite in this
mode because you don't have the room
that I do but where one of your old cars
always needs work so you're swapping one
for the other you know what spot it's uh
correct the green 912e they've been
working on it for like a month and my
wife keeps going when are you going to
get the car back I'm like this is great
this is a free parking spot they can
have as long as they want if you take
that invoice and divide it amongst the
number of
days parking at SFO or parking it at
your mechanic shop oh SFO would be like
that's my point the mechanic is great
like if they want to deprioritize it
it's great uh anyway excited to get that
car back and I think by the time this
goes live the NSX will be up too which
if you want to preview that at all I've
been talking about it on and off on
podcast but my personal 19 91 NSX a car
I've owned for about 8 years now is
going to be live on the site I believe
they finished the photos this weekend
911r one of our top sellers who's famous
for their photography is selling the car
for me in part because I wanted those
photographs I can't wait to see the full
Gallery but I showed you the the preview
little behind the scenes photos little
behind the scenes right with seeing
their rig and everything and that's
exactly what I wanted you know that
desert morning dawn photo shoot that
they're so famous for because I thought
that silver NSX would look really good
and it sure does so that behind the
scenes f phot uh running the white glove
department is so good to see and I wish
that they posted behind the scenes
photos in the galleries to give people
some context because what it Tak of what
it takes because it's definitely
happened where people have uh bought a
car on bat they send me the listing from
it maybe they bought it from 911r or
they see those photos and like great I
want that like oh I don't think you
understand yes what this is going to
take it's pretty much impossible unless
you're doing that kind of volume and
you've got that skill set to set up that
operation a full rig which is what the
911 art photographer has Josh I don't
think we're blowing up this spot by
saying his name I mean that's
proprietary whole thing that he's set up
right what 1500 listings of practice
alone I saw his profile specifically
image engine what's his username isn't
that image engine yes and the number of
listings I want to say it's around 1500
that he's done now and so yeah that that
takes time I did notice that for robob
um Rob Deeds his photos he's been doing
some where like the the camera's further
back and you're seeing the white panels
that you're bouncing light off of I
think it helps add some value to like oh
wow this is like a full Studio operation
it does I think also help give people a
little bit of understanding of like you
can't just like walk in with your iPhone
into a studio and just make this kind of
things happen I I like it I know that
for some perfectionists some creators
showing process is actually the opposite
of what you want is part of your
branding but uh transparency helps
solves problems question of like whose
problems you're trying to follow
you and I when we were in Arizona last
month we talked to Joey Casio Who does
these similar kinds of photo shoots out
in the desert he's located very close to
911r and he was saying I mean he's got
to have like special what did he say he
has a special permit to like go to the
right area I mean like to shoot Nature
Preserve or something I mean the effort
that goes into these top level photo
galleries you could speak to it much
better than me but it's incredible what
people do it's also all about how
legitimate you are so for example when I
was a photographer what in my early
years I never got a permit for anything
I didn't have insurance you just sort of
Run and Gun and show places uh the
photojournalism aspect too like when I
was actually On Assignment you don't ask
for permission sometimes because you
know people are going to say no so you
go for forgiveness but eventually you
get to the point in which you are so
legitimate that there's actual you know
Financial danger if you don't especially
if you're going back to the same photo
location over and over again right you
got to build a relationship there and
you're not selling your buddies E30
anymore you're selling a client's you in
park for these photos something happens
you need to be insured and the insurance
company wants to have all their tees
crossed and eyes dotted so uh so you
yeah you go and get some sort of
commercial photography permit for these
spaces and build that relationship and
if you've got a you know efficient
operation I think with a lot of these
galleries you're starting to see is
photo galleries where there's maybe a
dozen lead images which is basically the
car at that location with great light
with great Vista View essentially the
top three photos of the listing right
hero shot and then a couple
inspirational shots Y and then the
profile photo and then they're back in
their kill right the studio for all
interior engine bay all that kind of
stuff well school me on that a little
bit because it does seem like pretty
much every one of our power sellers once
they get to a certain level they invest
in the space and cost frankly to build
an indoor studio and that's what
lighting control or what explain that to
me yeah so some of it's going to
defitely be lighting control because
photographing the interior of a car when
the car is outdoors is challenging yeah
you're also not pinned to I think Matt
said they woke up at like 4:30 a.m. go
get the best light right like you don't
want to do that forever if you can avoid
it correct and imagine this if you could
take two cars he may have had a second
car there somebody told us they have a
person like running cars back and forth
to this location when they do it you
could go there you could pump out three
four cars if you get it all dialed in
right it doesn't take long to get that
walk around shoot done bring the cars
back and then you can spend all day or
even night time right you don't doesn't
have to worry about when the Sun is
Rising Sun is setting and you can shoot
all the Interiors which like I mentioned
before it's very challenging because
when you're shooting the car in outdoor
space the outside is brighter than the
inside of the car obviously whereas when
you go into a studio space you can
reverse that and now you can make your
background really go away you can't see
it you can uh essentially do detail work
of the Interior as well and you're on
your own clock you're not on the clock
of the weather or or light and sunlight
that sort of thing and so efficiency
wise it is great yeah now if you're
doing one car which is 99% of what white
glove does is we're doing one car in
random Place USA we need to sometimes
parachuting a photographer we're not
going to have Studio access you've got
to be able to basically Run and Gun
where you are it's actually honestly a a
photojournalism style approach in that
you are adapting to the space studio
photography is very additive you are
starting from zero it's is a blank slate
you bring in your lighting you bring in
your shading you bring in your
Reflections all that stuff in
photojournalism or outdoor photography
it's all reductive you're using shallow
depth of field to make things go out of
focus you can't see them you're moving
your position so to get distracting
items out of the background um you're
choosing your own location it's all
about eliminating the distractions
versus building up the image and that is
something that our photographers and
white Club have to be very good at
they're very good at adapting to those
situations while also having great
customer service whereas when you're
working in a studio it's a very
different skill set you don't have to
worry about those things you wor about
very different things but the ultimate
car photographer has both right you kind
of want both or like the ultimate bat
Gallery takes elements from both yeah I
would say your ultimate bat Gallery is
always going to do two things it's going
to inspire so you're going to see the
car in its element make you think oh I
could go do this I'm buying into an
opportunity but it also provides the
inspection of an asset right and that's
the difficulties closeups and details
and detail
when it is in the kill room it makes the
car feel like an asset in an asset you
can associate a dollar2 whereas an
opportunity you can't y I was just at my
kids Elementary School auction and
they're happening at our school tooing
buddy every public school every private
school they're all doing their spring
couple glasses of wine get them bid just
like B it's no different than b in some
ways there was no drink tickets at my
spring auction this year H mistake it
was it was open oh yeah yeah last year
you had to pay for it this year it was
totally open I was like this is going to
be a problem and it was but with the but
that's foolish open bar pays for itself
10x with bids on like the artwork find
someone with the gold membership at
Costco y get all your booze and then
start you know pulling the heartstrings
they always play a video at the
beginning that's got like the one kid in
your class who can actually public speak
talking into the camera and you're like
oh God so they do this thing where it's
all about the opportunities they have to
put value on it because for tax purposes
you can only really write off whatever
is above the actual value of the item
however there's just many things on
there that they would argue there is no
value on it and so they they say it's
Priceless is what it literally says in
the description of the item and to help
you a MasterCard commercial but
completely so yeah with those listings
having it do both where it's both about
the opportunity but it's also remote
inspection that's the one two punch that
you really need really well said you
need both I agree completely is that a
good segue into talking about some of
the more painful things that people say
about cars I think it's a great segue
because visuals is kind of the common
denominator that nobody can get away
from right it doesn't matter if you are
a traditional car seller where you use
all the phrases that everyone's heard or
if you out of left field never sold a
car before but at the end of the day you
all have to have photos Y and people
expect that and then when it comes down
to verbage wordage what are the tropes
that we get into that's kind of the
dividing line and that's sort of where
we found some people struggle and we
have to help guide them into the BET way
of things correct and so we were both
this morning kind of venting to each
other about some of the frustrations
that we have in the negotiations we have
sometimes protecting people from
themselves correct as far as how do they
describe their cars and how they present
them and they got us a little fired up
it did this has long been uh point of
passion for me at bring a trailer and
for a lot of our staff I would say too
where we we say it all the time so
sometimes maybe these words don't ring
true to people because we say them all
the time and there are things a lot of
companies say about themselves but it
really is really built into the DNA of
our staff ethos which is transparency
and honesty always wins the day it's
always better to say the car's got a
problem it's always better to be
truthful about whether the odometer is
accurate or not it's always better to
say I don't know if
and it's really hard for people to do
those things because at least this is
now I'm getting into my psychological
read of the of car culture because it's
so ingrained in people to pump up their
vehicle when they're trying to sell it
right to say that it's 100% original
pain I know where the car was there I
don't want to blow up all the phrases
that I like the least but there's many
of them that we'll talk about here today
and I even feel to myself sometimes
there's almost a pathological uh
built-in way that people talk about
their cars because we're so used to it
right when when people are selling cars
we're so used to it you see it
everywhere it's pervasive it's something
that everyone's used to reading and
hearing and seeing and then also
honestly I'll say it personally it's a
part of like masculinity of like knowing
the answer yeah you feel like that's the
who I'm supposed to be I'm supposed to
know the answer and for a long time I
struggled with that I remember coming
out of college I was trying to go into
journalism of all places and I was
struggling with being confident with
saying I don't know yeah and that's a
really tough place to be coming from
esally if you're selling something like
I get it your money is on the line right
you are financially invested in this
thing that you're selling on bat you
want maximum money for that and so the
inclination is to say whatever people
need to hear or whatever you think they
need to hear I guess that's the key
right because I think we would
argue don't actually puff it up don't
actually exaggerate you're more likely
to get somebody to pay you dollar for
something on the Internet site unseen if
you're like as truthful as you can be
like radical transparency yeah and that
comes back to my phrase that I use for
my sellers all the time is humility and
positivity yeah because you don't know
what you don't know and that's an
important thing to get across to the
buyers although sometimes you know
something and are unwilling to un share
but like it's one of those things where
it's it's short-term gains versus
long-term gains yeah and post auction
you're going to be better off if you
don't have an issue because in auction
you were honest about the fact that you
don't know something uh saying I don't
know or we don't know is great I usually
also work with my sellers on how they
contextualize that because text Is Not
Great context yeah right it's just a
flow they they can't see who you are
they can't see your face they can't see
how you're gesturing when you say it
they don't know that you rewrote it 20
times before you posted it or that you
you posted it just scribbled totally on
your phone in the middle of the night uh
and so you've got to come from it from a
sense of yeah humility positivity
because a lot of people will assume the
worst there's a great key and peel
sketch where the the two comedians are
texting each other and they're both
interpreting the text completely
differently right like one guy is saying
like I'll see you later tonight I'll see
you later tonight oh my God who says
that just awful and they go back and
forth and that's the same thing happens
here I talk with sellers who read a
comment and I get a text or a call and
they're like this person's blowing up my
auction and when I look back at it the
person was just asking a question they
don't know but same thing with my seller
they also don't know right and helping
them which can be scary very scary which
I think is one of the reasons why people
do what you're doing with the NSX which
is you're handing the car off to
somebody else who's a professional at
this and and knows how to handle that
space and there's a value add to that
which is why they change a commission
and there's an important help for that
and and we provide that opportunity to
through the local partnership program
yep if you need that assistance as well
yes I don't need Matt crle my question I
can answer questions about the NSX I
know about that car and in fact like I
want the listing to be super like I want
to practice what I preach I want it to
be as honest as it can be and don't want
it to include any of the terrible
phraseology that we are so used to that
triggers us uh I thought we could as a
fun thing run through some of those
painful ones do you maybe want to set
this whole conversation up before we do
that of the situation that we were
talking about this morning though
because I think it's interesting we
don't have to name names or anything but
I think it would be helpful for this
discussion to have an example of how
this can all go down sure this is a
classic situation pretty much um this
probably happened to us hundreds of
times many many times in White Glove as
well and it's this one surrounds
original paint which we could have a
whole podcast just on original paint we
think that phrase is stupid kind of
frankly and I probably a lot of people
will be like that's crazy but original
paint is it's kind of a meaningless
phrase right A lot of people don't
really know whether paint is original or
not and people are really this is what
we bothered about this morning people
really care about it a lot and it's like
kind of hard to prove it well I think
its value comes from the idea that we're
afraid of a car's history that we don't
know correct and so we put a value of if
it's considered original paint that
means there's less likelihood of stories
Associated to the car whether it's had
damage or whatever and we're always
constantly trying to slice the cars to
differentiate them more and more and so
we say well it's original paint or
mostly original paint which is even
worse right um oh
or or
95% my God yeah let's quantify it it's
94.3% original Pain by weight not by
surface area uh so
the you we have a whole sidebar on paint
Mets okay sorry go ahead so that was so
paint meters is what came up was one
thing that we include in our White Glove
photo shoots whenever we can phographer
is equipped and if it matters for the
car right it doesn't matter for all cars
but this was a late model sports car
that's on the site right now and paint
meter readings in one section the rear
quarter were a little bit thicker than
the rest of the car and what obviously
didn't really help was that the seller
had gone in the comments and said this
car is original paint right uh which
which he may have believed which he may
have believed and he genuinely seemed
like he did he bought it from a premier
I'm talking a wellknown who claimed it
was original Premier or at least that's
what he believed he had heard maybe that
seller also you didn't know right or or
maybe they did tell him and he had
selective hearing or he Mis remembered
or or he was choosing to believe who
knows either which happens a lot
people I think through no malicious
intent want to believe the best of the
car particularly at the moment that
they're selling it they want to believe
the best of it well they've identified
with the car yes right they chose this
car to help Express themselves and so
for them to not know everything about it
or to put a blemish on the car that
hurts them if they don't have as much
experience with a lot of cars or if
they've had in this example bought the
car at kind of the height of the market
right from a Premier Place probably
overspent but now they're looking to
move on and so we put the photos out
there just let people review them and
and discuss them and he was very
concerned about some of the comments
about the paint meter readings and so
then he's like what should we do what do
we do about this situation uh and so we
decided Well we need to get a lot more
readings there's only about like 12 on
the car which sounds like a lot but if
you think about if you do do 100 just on
the this was the rear quarter as I
recall right so yeah if you do a paint
meter reading per square foot you're
talking 8 80 to 100 for a small car
right and even then you might be missing
stuff right and so there has to be a
point where you call it and this is just
what we're going to measure uh I also
think while it's very convenient to go
through photos I actually really like
I've I've had some dealers who do a
paint meter reading video yes it takes
longer and some of them also do a print
out where they show like they have a
picture of the car and it shows the
reading that's like a compilation thing
too that's another way to do that's a
good one because I think the problem is
there there's no sort of situational
awareness you're just looking at a panel
and on it you're like I don't know what
looking through 100 met it's like
beating your head against a wall you
kind of have to have some context that
and so if you doing the video or or
multiple video like we're just going to
do this door right now I know it's more
effort it seems kind of pedantic but if
your goal is to establish evidence
you're trying to make me make a claim
but really you're just providing
evidence which is what every bat auction
is is just evidence of what the car is
and its current state that's where the
video of Pink meter readings come in
well we got those 80 readings definitely
show shows thicker paint on the right
rear quarter and I advised the seller to
go back to the dealer who he had bought
it from say hey why don't you try and
reach out to them see if maybe they'll
comment on the action I don't think the
comment's going to come out but they did
confirm to him that they have since
decided that there yes there was in fact
uh to and now the AR becomes what caused
the paintwork why did they do this what
caused it what was the damage all this
kind of stuff and then of course right
off the bat more assumptions well I know
for certain it wasn't an couldn't have
been an yeah I mean up until 24 hours
ago you didn't think there had been any
pwork and so this is the conundrum
people get themselves into is they
believe you start getting defensive and
everyone's upset now and oh my God all
the things could have happened and what
matters is just what the car is now and
in this case there's a reserve price
which is great because it will protect
the seller if they decide you know what
I'd rather keep it or I'd rather do more
work on it or whatever it is great now
you need to delete the auction because I
don't want anyone to know that's
something they do discuss with sellers a
lot of the time they want way more than
what I think the reserves should need to
be is part of that discussion I explain
bring a trailer is the most public place
to list your car that record is going to
be out there so even if your reserve
protects you if you're trying to sell
the car elsewhere people are going to
particularly if you want to lie about it
or or like yeah say something that is
untrue that is shown to be untrue in the
permanently existing bring a trailer
listing right that is now searchable
with the VIN I as you know was uh
history grad student when I got the job
here and so this idea of I know exactly
what this car is and what it isn't and I
know I'm offending a tremendous number
of power sellers who I really like when
I say this I think is complete BS
especially if the car is old nobody
knows where a car was every day and what
it did and you could be the top Mark
expert and you just can't know you can't
it's just it life is more gray than that
at least I believe this very firmly and
so I think being honest about that is
good MH so what's what's your first
phrase what's your first one is it
original paint we don't say it and we
have fights about that and what we
always say is like show rather than say
something show right like always show to
your point about galleries being the
inescapable fact of selling a car like
show show the paint meter readings show
every part up close the one that comes
to my mind this is like pivoting away
from originality and paint because we're
moving into the restoration world I mean
the word Restoration in general is a
whole another podcast we tend to use
refurbishment or refresh which like you
can overuse that and it drives people
crazy the whole reason we stop using
restoration is in the early days of bat
I can't remember if you were around for
this back people used to litigate that
and be like this is not a restor here's
what qualifies as a restoration and what
doesn't that's like a squishy term and
it's you can never satisfy people so
then you move away from restoration
because it's too controversial and then
people are like and now I hate
refurbishment why won't you just stay
restored so damned if you do damned if
you don't and how old does a resta have
to be until it's no longer restored
totally right restoration was happened
eight years ago is it is it still 30's
cars they've been restored many times a
lot of times or it's a 70-year-old
restoration and so it's almost like it
hasn't been restored yeah totally
honestly years of iterating and changing
and tweaking our editing style I would
say sometimes when it's controversial
with a seller I'll be like great let's
not use any word to describe the work
that was done and let's just list the
work that was you know what I mean like
to your point about journalism just the
facts right it was repainted the engine
was rebuilt the brakes were changed the
interior was reupholstered like just
list the work and don't try to put a
label on it anyway that being said my
least favorite phrase is probably nut
and bolt restored it do I know I'm
diving right into the deep end with that
I hate it with a passion wait what's wor
what's worse net andbull or uh frame off
frame off is
probably worse cuz I don't know what it
means like people say it for cars that
are unibody which is like my favorite
where it's like there is no frame to
take off I really dislike frame off but
you can kind of see what people mean
they mean the car was like kind of
disassembled corre there's a bit of a
binary either the body was removed off
the frame or it was not I get that but
nut bolt doesn't make any freaking sense
did you restore the nuts and bolts like
I really don't know what it means you
can literally see that it was invented
by people trying to sell cars for more
than they're worth do you know what I
mean it's like a made up phrase I
definitely when I was when I was quote
restoring which I never did on my old
2002 which I sold on the site I took all
the nuts and bolts off the suspension
got them replated in the East thing you
can do them back on put wire I've seen
you can wire did that too you can run
them through a what do you call it the
thing that re the the D that cleans up
the threads yeah oh I did all of that
and honestly most of it I did it because
I didn't know where to get the right
bolts and the right there is also like
there is some Zen to it like I
cars a little bit right like if that's
your real passion like it doesn't matter
how manys got get Felix to start you
know running Bol through dies yeah I
need to get him doing his homework
first let's hope my wife doesn't listen
to this one um uh so that's probably my
number one what about you did you write
down a few I have a long list of painful
ones here but what what what do you got
I've got a little list here I know those
on bug you too right oh completely I
mean it's because it's again it's
meaningless nothing Bol doesn't get
offered to me a lot okay by the way
people have gotten a lot more
comfortable with bring a trailer
straightforward descrip it used to be
you and I we had to fight on this stuff
all the time 100% and a huge thing I
noticed probably in the last two years
for some behind the scenes for folks
when we have all the photos all the
videos all the information we draft a
preview of the auction for the seller to
approve because at the end of the day
it's their auction their listing right
and so if they want a different photo
used or if they think that our languages
to conservative or to whatever we will
uh work with them to massage to a point
in which every all parties are explain
why it behooves them and so then they
click approve on that and we call that
internally seller changes that listings
in seller changes it's because a seller
has requested changes on their listing
and we're working on it right now I have
found in the last two years that that
has taken a nose dive the number of
sellers who have asked for changes on
their listing preview whereas five six
seven years ago it was a battle yeah and
I think it's because we were working
against everyone's precon the Norms of
the industry and we've helped reset that
and probably the best example that is
all the other auction websites online
that very similar I remember the first
Craigslist ads would pop up and bring a
I'm like oh my God that reads just like
the way we write our listings and it was
people kind of copying our style
sometimes literally copying and pasting
a car that had already sold on bat but
it was both kind of affirming but also I
don't know if I've ever told you this I
I used to have fear around it because to
me this is one of our great trademarks
and people as fancy as Bruce Meyer have
complimented of very straightforward
Earnest transparent delivery style and I
was afraid that like other people like
this is when competitors used to really
frighten me or potential competitors
even and I was worried that people would
figure out that this was part of the
secret sauce and start copying us and
about 11 years in and people still don't
want That's How Deeply ingrained the
kind of Flowery puffery is in this
industry people still don't seem to get
it it's not the style in the end right
it's the ethics and the Judgment def to
the style which is why the style can
change it's the intellectuality behind
it yeah we're always tweaking it by the
way read a listing from five years ago
or 10 years ago and they're very
different they're very different in
setup and what we're willing to say what
we're not willing to say in both regards
it constantly changes correct and
especially when volume came we got twoo
formulaic with the way we wrote things
so we're really trying to tweak that
again too there's humans at every step
of the process in Bat which I don't know
that everyone always knows may they
think of robot's doing it or something
it's not and it's amazing that a hundred
humans can sound so consistent and sound
like they're the same but they're not I
promise you but yeah we're always trying
to do better I should say we never want
to rest on our Laurels there's always a
way to do it better without compromising
those ethics that you're talking about
or the intention behind why we do things
the way we do yeah you just have to have
some core principles and and keep those
aligned uh all right my phrase that that
comes up that always frustrates me
cringes with a little bit is fully
documented what does it mean what do
when is it full what if you are missing
one oil change receipt is it no longer
fully documented semi fully documented
semi fully documented it's documented
from this decade yeah but not the
previous one yeah uh I get that fully
documented restoration okay great what
do you have and then it turns out what
they mean is they have some photos from
it yeah four receipts from P
book fully documented yeah adjectives in
general are kind of bad whenever you
hear fully anything that's not good it's
the absolute this that something is is
fully done something is completely
restored all of that leads to less trust
yep right whenever you have to add that
adjective ahead of it to try and add
some sort of severity to it uh I think
that people rather say there's aund
Pages 100 receipts and 100 photos from
the restoration and I do that in uh for
example uh listing descriptions or also
in comments like today I I specifically
said 80 more photos of paint depth meter
for people lot for people that's and
that's fine that's for them to make that
judgment it's not for us to say that a
ton of photos have been added that does
make any sense can I Riff on the fully
documented thing please I feel like I
haven't heard this in a while but I've
definitely heard it numerous times over
the years which is we know where this
car was every day of its life I have
issues with just kind of like life with
cars yes I don't like it when people are
you know car ators are breathing and
exhaust are exhaling like the car is
like slowly turning into a I kind of
like that in the listing description a
little bit that's that's that's fair
enough it breathes through exhales
through yeah sure sure yeah okay it's
artificially respir all of that is
whatever that's to the taste of the
person anthropomorphization
anthropomorphization yes that's the
right word but I don't like the it's
it's actually it's never implied it's
always an insistence that we know where
the car was and it's like we don't we
don't we don't even if you were the I
guess if you were the original owner and
you never let anyone else take it
anywhere and you never took it to a shop
and left it like you sat next to it when
it was not in your garage I guess you
know but like that's the people making
that claim are almost always a flipper
or a dealer who's had the car for a
couple months at most sometimes days
only and it's related to that thing and
they're like well it's fully documented
then you look it up and there may be
hundreds of receipts but it's like okay
they start in 1994 and this was built in
the 60s you know what I mean so like
there's a couple decades of missing
information right and then it's all
stories and actually stories are great
and we're willing to put stories into
listings but we need to make clear that
it's a story right there's no proof of
it often in the listing that we were
talking about earlier the one that had
the paint meter reading issues there's
now debate in the comments of well those
repairs are pretty minor they probably
were Port repairs and like done at the
Port when the car came over from I mean
that's baloney like how how do you know
that now you're talking about like well
then when does The Life Begin which is a
whole other discussion well now we're
totally I mean there's all these are
potential rabbit holes and like maybe
I've been unfair we've been unfair to
sellers like to be totally fair like the
reason transparency on day one and being
as honest about what you know and what
you don't know about the car is so
important is because as soon as
you give anyone a reason to doubt you
the infamous peanut gallery is going to
jump all over that and now people are
throwing often unfair criticisms at a
car because the seller has made it seem
like they're not to be trusted or like
there's a gap in history now it's time
to speculate which by the way I dislike
as much if not even more than
untruthfulness about the card to start
with right you just don't want to feed
that this happens everywhere it's not
just obviously some people complain to
us about commenters on Dat but any kind
of form any car show that you're at well
a freaking T pole auction dude like all
the Whispers In The Crowd are about well
that car is not what say it is you know
what I mean it exists everywhere and
people are looking to demonstrate their
knowledge right they've acquired this
knowledge over decades and decades
they've read the books they've been
friends they've restored cars in the
past and they're eager I get CAU it's a
compliment right they're obsessed with
that maker model absolutely and and
sometimes people complain about it my
response often is that's because you're
holding this car up to such regard yes
they want to start debating it when
you're making Grand claims without
hedging language that you're open to it
and even if they do combat you say
thanks for sharing yeah and that's that
humility and that positivity that I find
will actually diffuse an argument in the
comments so quickly and you'll almost
always find somebody else who's another
make and Mark expert who's gonna correct
give it some time and somebody else
comes out and like you know become a
bandwagoner for you as well one of the
other things I think about just
historical context wise you know the
kind of way that collectible vehicles
have turned into these almost I don't
know if art piece is the right word but
what did you object these objects of
collection right where people don't even
necessarily want to drive them or use
them the way they were intended assets
right is that you kind of lose touch
with what they were intended to be
originally even these cars that are now
you know $50 million plus they're
intended to be race cars or to be used
and they were built in little shop where
where imperfections were kind of normal
like every for 250 GTO from what I
understand it's like its own thing
they're kind of handmade so it's hard to
insist that anything was a certain way
there's kind of a presentism
involved with you know over restoring
cars and then certain makes and Bottles
being so revered and so many people
knowing so much about them that you
forget that that's not what they were
when they were new and I remember this
happened for me coming into bat I was
one of those people who had pigeon hold
myself into one make because I hadn't
had a lot of experience as a child I I
didn't grow up like in a car family
really per se that I hadn't really
experienced hot rods and American cars
and all these other things that I had
acquired this BAS knowledge and I valued
myself off of the contribution that I
could provide from one small sliver of
car culture and I found so much more
enjoyment opening myself up to it but
the more you learn the more you learn
you don't actually know 100% And that's
a great feeling to have but I think
that's true of any Endeavor by
completely for sure and I think part of
the that fear is getting over that ledge
the point in which you're now like oh
I'm okay with not smartest person in the
room for that one topic and I'm actually
having a better time having dabbled in
all these different things way to bring
it back to your original point back good
that's good podcasting I do think though
when you do go into different nuanced
subcultures of the car World some of the
trends remain true like there are people
who consider themselves an expert no
matter where you go and I agree with you
I love being comfortable being like I'm
not the person who knows the most about
this right like you just can't also like
God I thought I knew a lot about cars
before I worked here I guess I did I
don't know it's hard for me to even know
I certainly know a lot more now but boy
I don't feel like an expert about
anything well and when you're younger
you enjoy the positive attributes of
being a quote expert and then when you
get older I find myself enjoying being
around people who know more than I do I
feel like then I get to be in the room
and I feel that all the time when I'm
with you and Zach and Howard I'm just
like I'm learning so much every single
time because there's such a base
knowledge correct that is so far beyond
myself and that wasn't the case when I
was younger and less experienced I
thought that like had an advantage or I
had a power play um but it's so helpful
to be in those comments with your
listing being uh open to The Experts to
come in which actually was one of my
phrases was just the concept of
expertise and the expert yeah uh of just
people coming in saying well this expert
says XYZ they issued out this
certification and thus it means this
like well no It it means maybe that they
saw it Y and that they liked it but it
still doesn't say the car is original
what experts are wrong sometimes they're
even defrocked as experts which is
fascinating right it's tough man I still
suffer from you know know it allism as
you know and maybe you've matured more
than I have but the older I get the more
I realize how much I don't know and how
important it is to listen to others and
I mean sitting across from Magnus Walker
and listening to him rattle off all the
vins of the 911s he's owned and he knows
what the VIN means in terms of the year
I mean like I love Porsches and I'm
never going to get there you know what I
mean but then compare what I know or you
know Porsches to a casual Porsche person
also by the way the car World in general
is almost meaningless to the average
human on earth and there's so many
little bits inside of it anyway any
other painful phrases you want to go
over uh anything involving
odometers just anything but that's the
history thing there so many more
odometers are inaccurate than people
want to give credit for so the the whole
value out of the odometer comes back to
the concept of original paint yeah which
is people are afraid hisory
afraid of unnown history and the
odometer argument is purely a except for
there's one exception for this I'll
bring up the odometer is what I tell a
lot of sellers it's only a quantifiable
estimation of condition yeah so if you
were to look at a 20,000 mile car and a
60,000 M car and you couldn't look at
them you would assume the 20,000 M car
is in better condition than 60,000 M car
doesn't mean that's true but if you had
to that's some evidence and that does
sometimes then add to evaluation
separation
when auctions when cars come to Market
can also add to controversy though that
doesn't look like a 60,000 that do look
like a 20,000 day condition trumps
odometers 100% we've seen that before
we've seen cars with the exact same
features 4 GTs are probably the best
example of this where at a certain point
the odometer doesn't matter as much as
the condition of the car because there's
so few variables there's only what four
options of the ones have low miles right
most of them low miles and so condition
trumps everything odometer is really
just a quantifiable estim condition one
exception is when people are literally
buying the odometer reading and that's
when we're getting the crazy don't even
run sometimes or they're not going to be
driven right like what we had the GNX is
back at I wrote the 88 mile GNX listing
from I remember how making jokes you're
a single digit guy because like there's
guy with the 14 mile GNX but know those
cars are even going to be that you can't
drive them a foot right like you can't
afford to drive them one inch basically
and then there's just the issue of the
value that s into it but that's is
people are buying that aomin that works
in a different world because people are
buying it for different reasons they're
not buying it for condition anymore that
car might actually be in worse condition
and they're kind of okay with it what
they want isve seen some of those low
mileage cars that have kind of worn
driver seats because like they were in a
showroom and you know thousand people
sat in them over the years right sliding
in and out of that driver's seat even
though the car was never started waren
driver's seat or the plastic covering
that was covering the seat started to
dematerialize and it actually sort of
stain into the seat yeah like you you
can't that plastic is not meant to sit
on there forever it's meant to protect
it for like the one week for transporter
yeah totally fascinating I'm curious
what you think about this I've evolved
on that too I used to be one of those
people who's like oh what a waste it
should have been driven and now I'm like
man it's a collector car I don't care if
you just like to stare at it and look at
it I'm fine with that it's not for me
but who am I to say whether somebody
else should appreciate a car just for
Aesthetics two things whenever there's a
car that's low miles and people are
complaining about it in the comments I'm
talking like what a shame it's like the
first comment every time is my argument
is great here's your opportunity to buy
that car new right drive go do it go buy
it and drive it this person put in all
the effort they're going to lose money
on this investment probably had they
taken that money invested it elsewhere
so here's your opportunity to buy it the
second one is there's which nobody ever
does which they might not do uh the
other one is one thing I've experienced
in listing cars through the or white
glove program I've had the privilege of
meeting some very successful people with
large car collections there are people
out there who are an Echelon of wealth
such that the value of their car is the
equivalent that my Hot Wheels car that I
bought is to me and thus yes I'm not a
child I don't move my Hot Wheels
anywhere but I have a small collection
of them and my wealth compared to the
cost of that hot wheel is essentially
the same for them in those cars and to
them that's the enjoyment they're
getting from it and thus it's just a
non-issue for them which I just I'm fine
with it again we were talking about the
breadth of the car world and it's like
let people like what they like it's all
over the place when I was younger this
is the last thing I say but on the same
topic of needing to know more than other
people when I was younger I remember
being like no these are the kinds of
movies you need to like this is the kind
of music you need to like if you're
going to be a cool person or I always
wanted to be perceived as a smart person
and older I get the more I realize
that's uh I was never going to get there
right I'm not the I'm not the I'm not
the dumbest guy in the world but I'm
certainly not the smartest so I I used
to have very strong opinions about what
you should like and shouldn't like and I
remember in my mid to late 20s A A buddy
of mine who I worked with at the
engineering firm where built uavs was
like let people like what they like man
and he's just totally I think about it
almost every day right like if you're in
this hobby bless you welcome and you get
to like whatever you like just and then
I want the freedom to like whatever I
like without people telling me that I'm
wrong you know that that knowledge base
is something that we kind of have to not
associate always with being an expert
because that knowledge base is stuff
that's going to become ubiquitous and
available to everyone right eventually
especially more with AI but more just
whereas ethics and judgment in the end
is what's going to become the deciding
factor and robots don't have that and
robots don't have that yet oh yeah okay
good call great place to end nice and
ominous well done thanks for doing this
Beck this is a great discussion I feel
like we could go forever on this one any
other thing before we end see you in
Palm Springs I'm excited about that
we're going to get our kids together
hang out in Palm Springs and do some
swimming in a couple weeks that's going
to be amazing I'm super what car you
taking probably the gulf oh interesting
uh the gulf is best for car trips for
longdistance car trips car roof box on
top I was said you're going to
Cannonball you're not going to fly in
rent no yeah we're going to we're going
to drive the whole way uh one full trip
both ways that's sort of the plan I'm
scared for
you don't stop at Bakersfield we stopped
in Bakersfield on our way down last
summer because my wife and son really
wanted to see it and I was like I grew
up there guys I don't think you do and
then I took them against my better
judgment and they were like and I'm like
yeah I told you my son is struggling to
make it on road trips without getting
car sick right now so we're we'll see
what we're going to do with this one but
Harris Ranch maybe Bakersfield Gorman
you'll have fun can I put out a shout
out for the beauty merch store we just
add a bunch of items on we can give
Tabitha and Connor their due because
they did all that along with help from
other people Fernie and Ben and and
Emily but really good right awesome
stuff the new be hot rod collectible
cars on there as well as the jacket
sweatshirt I think that jacket design is
amazing keeping them honest I love it
yep that's right that's that's
discussion today it is God more more
perfect tie ends backck you're you're a
master thanks buddy for doing this
thanks Alex thanks everybody for
listening uh hope you enjoyed this one
we're always open to feedback to tips to
suggestions to critiques uh tell us why
we're wrong about being honest happy to
hear defense of dishonesty think we're
not honest yeah totally so defense of
dishonesty to podcast at
bringatrailer.com I we'll make sure to
read that one on the air next time we
record thanks as always for listening
and we'll catch you next time
oh
About this episode
Exploring the nuances of automotive sales language, this episode dives into the pitfalls of common phrases like 'original paint' and 'fully documented.' Hosts Alex and Beck share personal anecdotes and frustrations about sellers' tendencies to exaggerate or misrepresent their vehicles. They emphasize the importance of transparency and honesty in car listings, advocating for a shift towards clear, factual descriptions. The conversation also touches on the evolving nature of car photography and the significance of context in selling cars effectively.
Alex and Beck spend some time catching up before moving on to a favorite subject at BaT: why we write the way we do. Topics range from the joys of using a vehicle for what it's for, the Sierra, the ski resort duopoly, transportation conundrums, Porsche shop updates, NSX pipe dreams, the true cost of the ultimate BaT photo gallery, and open bars at school auctions. Then, to the meat of the matter: fluffy marketing phrases we don't use at BaT, and why. They discuss the power of saying "I don't know," paint meter usage, the "squishy" terms of the car world, how the listing process works behind the scenes, the ethics and the judgment that define BaT style, and why transparency from the start is always the best idea.
Follow along! Links for the listings discussed in this episode: