0:00 / 0:00
What the Detailing Industry Got Wrong About Wax

What the Detailing Industry Got Wrong About Wax

The Auto Detailing Podcast Jun 24, 2026 25 min
0:00
0:00

About this episode

Wax didn’t die during the ceramic boom—it got sidelined by marketing, then redefined by practicality. The host argues the detailing industry chased durability claims and buzzwords instead of making wax easier, faster, and more forgiving. They contrast wax’s gloss, slickness, and water-beading feel with ceramic’s longer timelines and “made up” longevity marketing. The episode also explains why older paste wax was a nightmare, how “hybrid ceramic” gets framed, and why their Wax and Relax approach targets instant results and real-world use.

Technical Too Afraid to Ask
Concept

durability claims

"Instead of making waxing more enjoyable, we started chasing durability claims and I had a hand in that, I did a lot of torture testing where I pretty much put durability on a pedestal"

“Durability claims” are promises about how long a coating or wax will keep protecting your car. The host is saying the industry started caring more about those promises than about the actual wax experience.

Sign in to suggest edits or report issues
Concept

torture testing

"I had a hand in that, I did a lot of torture testing where I pretty much put durability on a pedestal"

“Torture testing” means testing a product in really tough conditions to see if it still works. The host is using it to explain why durability became the big focus.

Sign in to suggest edits or report issues
Concept

more layers, more steps, more complexity

"Everybody started chasing longer durability, more advanced chemistry, more layers, more steps, more complexity, more claims, more buzzwords, more made up technology"

The host is saying companies started pushing complicated routines—adding more layers and more steps—to claim better results. They’re arguing that this complexity became more about marketing than about the core job of protecting the paint.

Sign in to suggest edits or report issues
Concept

more advanced chemistry

"Everybody started chasing longer durability, more advanced chemistry, more layers, more steps, more complexity, more claims, more buzzwords, more made up technology"

“More advanced chemistry” is a way of saying the product formulas are supposedly newer and better. The host thinks the industry leaned on that idea instead of focusing on what wax (and detailing) should be like.

Sign in to suggest edits or report issues
Concept

more buzzwords

"More claims, more buzzwords, more made up technology, and shoot you just go to SEMA or just look around the internet"

“Buzzwords” are hype-y marketing terms that don’t necessarily tell you what’s actually better. The host is saying detailing products started using more of this kind of language to sell longevity.

Sign in to suggest edits or report issues
Term

ceramic coating

"SEMA or just look around the internet and everyone's promoting their nine year ceramic coating or their lifetime ceramic coating, wax is dead by our lifetime ceramic coating"

A ceramic coating is a protective layer you apply to a car’s paint to help it resist dirt and water. The host is pointing out that ceramic coatings are often marketed with very long “years of protection” claims.

Sign in to suggest edits or report issues
Concept

more than three to five years of protection

"Because people can't wrap their head around more than three to five years of protection, ceramic protection, right?"

The host is talking about how ceramic coatings are often marketed as lasting several years. They’re saying people struggle to believe wax could be reimagined to protect for longer than the usual ceramic “timeline.”

Sign in to suggest edits or report issues
Topic

10 years ago

"I think for a long time and I bring it up all the time when I talked to Jason Rose on this very podcast, 10 years ago, he talked about his first $1,000 detail"

The host is saying they talked about this topic about a decade earlier. It’s mainly there to give context, not to explain a car or product feature.

Sign in to suggest edits or report issues
Concept

first $1,000 detail

"when I talked to Jason Rose on this very podcast, 10 years ago, he talked about his first $1,000 detail and back at the time, you know, it's incredibly difficult to get to a thousand dollar number when you're just shampooing, claying, waxing, right?"

A “$1,000 detail” means a very expensive car cleaning job. The host is using it to show how hard it used to be to charge that much when services were simpler, like shampooing and waxing.

Sign in to suggest edits or report issues
Term

paste wax

"But I remember it's like, you go get paste wax and it's like a total nightmare to apply. [361.8s] You know, used to dry white residues, you have white residue and all the cracks, total nightmare to apply, total nightmare to buff it off"

Paste wax is a classic type of car wax that comes in a thicker form. You rub it on, let it haze, and then buff it off—if you don’t, it can leave chalky white marks.

Sign in to suggest edits or report issues
Brand

turtle wax

"We even saw that in kind of modern times with turtle wax coming out with a paste wax again. [423.7s] That was very easy to apply, a little bit more durable,"

Turtle Wax is a well-known car-care brand that sells products like wax. In this segment, it’s brought up as an example of a paste wax that’s easier to use and lasts longer than older versions.

Sign in to suggest edits or report issues
Term

liquid waxes

"That was very easy to apply, a little bit more durable, but before that, then we had liquid waxes, right?"

Liquid wax is a wax you apply in a more pourable/easy-to-spread form. It’s generally simpler to use than paste wax and usually buffs off more easily.

Sign in to suggest edits or report issues
Term

synthetic sealants

"Then we had liquid waxes, right? [429.2s] Then we had synthetic sealants, which are still kind of hanging around, then of course"

Synthetic sealants are protective coatings for your car’s paint made from polymers. They’re designed to last longer and be more consistent than traditional wax.

Sign in to suggest edits or report issues
Term

ceramic craze

"then of course [435.6s] a ceramic craze, the hybrid ceramic craze, and the hybrid ceramic craze came out of people not understanding slash being intimidated by the ceramic word."

The “ceramic craze” is the period when lots of people started buying ceramic-type car protection products. Some shoppers didn’t really understand what “ceramic” meant, so they felt unsure about it.

Sign in to suggest edits or report issues
Term

hybrid ceramic wax

"And then even if you look at McGuire's like they released their first ceramic product [466.9s] was the hybrid ceramic wax, right?"

A hybrid ceramic wax is a car-cleaning product that’s meant to act like wax, but with “ceramic” ingredients added in. The goal is usually to make it look shinier and last longer than regular wax.

Sign in to suggest edits or report issues
Concept

made up category of the hybrid ceramic

"And because they're using a familiar term to bring their old school audience into a [475.8s] new technology being ceramic, but they included the buzzword wax on there for their core customer [481.7s] to understand thus the whole made up category of the hybrid ceramic, right?"

The host is saying “hybrid ceramic” can be more of a marketing label than a clearly defined product type. Different brands may use the term differently, so the real-world results can vary.

Sign in to suggest edits or report issues
Term

ceramic products

"There's a lot of, you know, if you're in the weeds, you understand stuff differently than [501.0s] people that aren't in the weeds, but for the most part, as a general statement, these hybrid [507.4s] products, ceramic products are a significant upgrade from a paste wax, right?"

In detailing, “ceramic products” are products that use ceramic-type ingredients to protect your car’s paint. They’re typically marketed to last longer and stay glossy more than normal wax.

Sign in to suggest edits or report issues
Concept

wax doesn't have to last forever

"Wax doesn't have to last forever because it's not about durability with a wax. [549.7s] And this is where kind of my mindset has kind of come full circle on this, that wax doesn't"

The host’s point is that wax doesn’t need to last for years to be worthwhile. If you’re using it for looks and you’re willing to reapply, that can be totally fine.

Sign in to suggest edits or report issues
Term

ceramic spray

"So the problem is, and the reason why I've been so anti-wax, I guess, is because wax doesn't have to last as long as a ceramic spray does, but it cannot be harder to apply than a ceramic spray."

A ceramic spray is a spray-on protective coating for your car’s paint. It’s meant to be quicker than wax and helps the car stay cleaner longer.

Sign in to suggest edits or report issues
Term

liquid sealants

"And so you cannot have something, I thought it was silly, to have something, and I put liquid paste waxes in this, liquid sealants in this, and paste waxes all into this category."

Liquid sealants are coatings you apply to your car’s paint to help protect it. The host’s argument is that they’re not as long-lasting or easy as ceramic sprays.

Sign in to suggest edits or report issues
Term

spray wax

"Why do you want to wax your car? Even a spray wax, a spray wax is going to last like one or two car washes."

Spray wax is wax you apply by spraying and wiping. In this episode, the host says it doesn’t last very long—around a couple car washes.

Sign in to suggest edits or report issues
Term

spray ceramic

"Like you can, for the same amount of work as a spray wax, you can use a spray ceramic and you're going to get three to six months durability."

Spray ceramic is a spray-on protective coating for your car’s paint. The host says it lasts much longer than wax, roughly a few months, with similar effort.

Sign in to suggest edits or report issues
Term

dust

"And the wax actually kind of attracts dust, right? And so I think this is the problem."

The host is saying wax can make it easier for dirt and dust to stick to your paint. So the car may need cleaning sooner.

Sign in to suggest edits or report issues
Concept

daily driver

"So I think for people that want that, again, I think about the daily driver. I think about the client or the customer who like Nathan, what's up Nathan?"

A “daily driver” is the car you use most days for normal driving. The point here is that people want protection that’s quick and easy because they’re using the car all the time.

Sign in to suggest edits or report issues
Concept

dog car

"If you're listening, you know, bought a car as a dog car. He ceramic coated it, but it's kind of like the dog car, right?"

A “dog car” is a slang term for a car you don’t baby—you just drive it. The host is saying the owner still wants it to look good, but they don’t treat it like a showpiece.

Sign in to suggest edits or report issues
Term

ceramic coated

"If you're listening, you know, bought a car as a dog car. He ceramic coated it, but it's kind of like the dog car, right?"

“Ceramic coated” means someone applied a ceramic protection product to the paint. It forms a tougher layer than wax, helping the car stay cleaner longer and making water roll off more easily.

Sign in to suggest edits or report issues
Concept

pride and joy

"He ceramic coated it, but it's kind of like the dog car, right? So he doesn't, it's not his pride and joy, but he still wants it to look good"

“Pride and joy” means the car someone loves most and takes extra care of. The host is saying this car isn’t treated that way, but the owner still wants it to look good.

Sign in to suggest edits or report issues
Term

gloss box

"I know that he put the gloss box on the car, but maybe to maintain the gloss box or maintain his ceramic coating."

“Gloss box” sounds like a specific product or maintenance step the host uses to keep the car looking shiny. They’re saying it may help maintain the gloss and support the ceramic coating underneath.

Sign in to suggest edits or report issues
Term

water behavior

"They last a long time. They give great water behavior, solid protection."

“Water behavior” means how water acts on the car’s paint. A good coating makes water bead up and roll off, which can help reduce water spots and make cleaning easier.

Sign in to suggest edits or report issues
Term

water based

"there was no spray ceramic that was water based."

“Water based” means the spray product is made with water as the main carrier. The host is saying that a few years ago, this kind of easy-to-use spray ceramic wasn’t widely available.

Sign in to suggest edits or report issues
Brand

Adams Polishes

"They were all solvent based. Adams Polishes had the red ceramic spray coating and like a heavy duty bottle because the liquids were eating through the bottle."

Adams Polishes is a car detailing brand that makes products to protect and enhance paint. Here they’re mentioned for a ceramic spray coating that was strong enough to react with its container.

Sign in to suggest edits or report issues
Brand

303 Aerospace

"303 Aerospace came out with a paint sealant. It smelled up my whole shop, right?"

303 Aerospace is a brand that makes products used to protect car surfaces. In this episode, it’s brought up as making a paint sealant—something meant to last longer on paint than basic wax.

Sign in to suggest edits or report issues
Term

micro-emulsion

"And we came up with a micro-emulsion and that became Toughest Shell, right?"

A micro-emulsion is a type of liquid mixture where the product stays evenly blended instead of separating. That matters in detailing because it helps the coating go on smoothly and consistently.

Sign in to suggest edits or report issues
Term

carnauba

"not making it with higher grade carnauba, not making it with specialized Brazilian carnauba from a random tree, not making a paste wax slightly easier like Turtle Wax did, not making a liquid wax that lasts a little bit"

Carnauba is a natural wax ingredient used in many classic car wax products. The host is saying that simply using “better” carnauba wasn’t the key improvement people wanted.

Sign in to suggest edits or report issues
Term

slickness

"How do we keep the gloss? How do we keep the slickness?"

Slickness is how smooth and slippery the paint feels after applying protection. The host is saying people want that same easy-to-clean, water-beading feel that wax gives.

Sign in to suggest edits or report issues
Term

spray it on

"It's wash the car, clean it, leave it wet, spray it on, foam it on, whatever, rinse it off. You're going to get gloss, slickness, water beating, protection. And I think one of the coolest features about the Wax and Relax product is that you get that"

“Spray it on” just means you apply the product by misting it onto the car. The point here is that it’s quick and gives results right away.

Sign in to suggest edits or report issues
Term

foam it on

"It's wash the car, clean it, leave it wet, spray it on, foam it on, whatever, rinse it off. You're going to get gloss, slickness, water beating, protection. And I think one of the coolest features about the Wax and Relax product is that you get that"

“Foam it on” means you cover the car with a soapy foam layer. The foam helps loosen dirt and makes rinsing easier without scrubbing as hard.

Sign in to suggest edits or report issues
Term

water beating

"You're going to get gloss, slickness, water beating, protection. And I think one of the coolest features about the Wax and Relax product is that you get that instant satisfaction, especially if you have no water beating on your car and then you foam it"

“Water beating” means water doesn’t just run off—it forms little droplets on the paint. If you see beads, it usually means the car has a protective layer that helps repel water.

Sign in to suggest edits or report issues
Brand

Wax and Relax

"And I think one of the coolest features about the Wax and Relax product is that you get that instant satisfaction, especially if you have no water beating on your car and then you foam it on or spray it on and you have to rinse it off."

“Wax and Relax” sounds like a spray-on product for car paint protection. The key point is that it’s meant to make the car look better right away, with water beading and shine.

Sign in to suggest edits or report issues
Brand

Tuffa Shell

"And so, again, Wax and Relax is not supposed to be a ceramic. It is not supposed to compete with Tuffa Shell or the Gloss Boss. It's not a five-year coating."

“Tuffa Shell” is another car paint protection product name mentioned in the comparison. The host is basically saying it’s not the same kind of product as “Wax and Relax.”

Sign in to suggest edits or report issues
Brand

Gloss Boss

"And so, again, Wax and Relax is not supposed to be a ceramic. It is not supposed to compete with Tuffa Shell or the Gloss Boss. It's not a five-year coating."

“Gloss Boss” is another product name brought up for comparison. The host is saying “Wax and Relax” isn’t trying to be the same type of long-lasting coating.

Sign in to suggest edits or report issues
Term

DirectSun

"There's other brands that have entered this market, entered this category with similar products, but some of them can't work in DirectSun. Wax and Relax can absolutely work in DirectSun."

It means using the product while the car is in direct sun. The goal is that it won’t dry instantly and leave streaks or a mess.

Sign in to suggest edits or report issues
Term

foam cannon

"A lot of them don't foam good or they clog up your foam cannon. That's one of the reviews that I'm reading on Kosh Kemi. Their S003 is that it clogs up people's foam cannons."

A foam cannon is a tool on your pressure washer that makes lots of soapy foam. If a wax or cleaner clogs it, you won’t get good foam and the process gets annoying.

Sign in to suggest edits or report issues
Brand

Kosh Kemi

"That's one of the reviews that I'm reading on Kosh Kemi. Their S003 is that it clogs up people's foam cannons."

Kosh Kemi is a car detailing brand that makes products for washing and protecting your car. Here, the host is talking about what people say about one of their products.

Sign in to suggest edits or report issues
Brand

S003

"That's one of the reviews that I'm reading on Kosh Kemi. Their S003 is that it clogs up people's foam cannons."

S003 is a specific product from Kosh Kemi. The host says people report it can clog the foam cannon, which makes washing harder.

Sign in to suggest edits or report issues
Term

water bead

"Foam's good. The foam clings makes the water bead. The contact ankle's good, right?"

Water beading means water forms little droplets on the paint instead of running flat. It’s a sign the surface has some protective layer on it.

Sign in to suggest edits or report issues
Term

contact ankle

"The foam clings makes the water bead. The contact ankle's good, right? And it fits into my existing products."

This likely means “contact angle,” which is how water sits on the paint. If the droplet forms a more “beady” shape, it usually means the surface repels water better.

Sign in to suggest edits or report issues
Brand

Toughest Shell

"Wax and Relax is the Fast and Easy. Toughest Shell is the long-lasting spray protection. The Gloss Boss is the true wipe-on ceramic coating."

“Toughest Shell” is a spray-on product meant to last a long time. In this segment, it’s described as the more durable protection option.

Sign in to suggest edits or report issues

Request an Explanation

Heard something you'd like explained? We'll add it to this episode.

Sign in to request explanations for terms you heard.

Want to learn more?

Browse our glossary for plain-English explanations of automotive terms, jargon, and concepts.

Explore Terms

Help improve this episode

See something that's not quite right? Our annotations are AI-generated and can sometimes miss the mark. Click the flag icon on any annotation to suggest a correction.

Report incorrect info
Suggest better explanations
Flag missing cars