Why do you do business with who you do business with?....There are only 5 possible reasons
About this episode
Exploring buyer motivations, Lenny Lawson delves into what keeps customers returning to businesses rather than just visiting once. Using fast food experiences as a backdrop, he discusses five key attributes that drive customer loyalty: price, product, service, access, and experience. He emphasizes that businesses need to excel in at least one area while maintaining average performance in others. The conversation also touches on how these principles apply to personal branding and job hunting, making it relevant for both consumers and aspiring professionals.
Email Lennie at [email protected]
Chevrolet Silverado
"...back in the old days. We're liquidating our Chevy Silverados. Well, we weren't."
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