Wise on Gross, Delivrd on Live Brokering, Gelfand on Internet Leads | Daily Dealer Live
About this episode
Dealers face tighter margins, tougher leads, and smarter customers, so the show focuses on what’s changing operationally and commercially. Headlines cover New York Auto Forum takeaways (trade-in transparency, video MPI gaps, and using AI for admin), CDK’s improved ease-of-purchase scores, and Stellantis’ nationwide training tour. Brad Wise explains how Furman Chevrolet Mazda shifted from “volume solves everything” to earned gross via accountability, value-building, and no forced addendums. Tommy McCool of Delivered argues consumers pay for speed and transparency while he negotiates deals for a $1,000 fee. Brian Gelfand pushes 100% video MPI on internet leads, claiming it at least doubles conversions.
Tesla Model
"...hip. They want things to be simple. They want the Tesla model. And what blows my mind is that a dealership has..."
Ford F150
"I think of a four dealership in North Carolina. I love them to death. But we did one business deal with this client. I ended up getting him 10% off of F-150. He loved it to death. But he loved that dealership so much that he has now done 15 deals with that dealership has skipped us as a"
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