Wright on Deceptive Pricing, Dell on Used, Robertson on Video Lead Response | Daily Dealer Live
About this episode
Navigating the complexities of automotive pricing and dealer strategies takes center stage in this episode. Sam Darker hosts industry experts Andy Wright, Rob Dell, and Patrick Robertson, who discuss the challenges of deceptive pricing, the impact of OEM stair step programs, and the importance of transparency in used car sales. The conversation dives into effective lead response strategies, particularly through video communication, and emphasizes the need for collaboration between dealers and OEMs to enhance customer experience. Insights on market trends and operational efficiencies provide valuable takeaways for automotive professionals.
Volkswagen
"Finally up today Volkswagen is considering adding extended range electric vehicles or ER EVs to future lineups in both Europe and the US."
Volkswagen is a big car company from Germany that makes many popular cars, including electric ones.
Volkswagen AG is a German automotive manufacturer known for models like the Golf, Passat, and the ID. series of electric vehicles.
ER EVs
"Finally up today Volkswagen is considering adding extended range electric vehicles or ER EVs to future lineups in both Europe and the US."
ER EVs are cars that run mostly on electricity but also have a little gasoline engine to help when the battery gets low.
ER EVs stands for Extended‑Range Electric Vehicles, which combine a battery‑powered electric motor with a small gasoline engine that can recharge the battery on the go.
extended range electric vehicles
"Finally up today Volkswagen is considering adding extended range electric vehicles or ER EVs to future lineups in both Europe and the US."
These cars mainly drive on electricity but have a backup gasoline engine that kicks in when the battery runs low, giving you more miles.
Extended‑Range Electric Vehicles are a type of hybrid that uses an electric motor for most driving and a small internal combustion engine to extend range when the battery depletes.
hybrid vehicle
"The move fits a broader pivot as battery electric momentum cools more automakers are leaning into ER EVs as a middle ground electric driving with a gas powered backup to ease range anxiety essentially a hybrid vehicle by any other name."
Hybrid cars use both gasoline and electricity to drive, so they can run on electric power for short trips and switch to gas when needed.
A hybrid vehicle combines an internal combustion engine with one or more electric motors to improve fuel efficiency and reduce emissions.
battery electric momentum cools
"The move fits a broader pivot as battery electric momentum cools more automakers are leaning into ER EVs..."
It means that the excitement for cars that run only on batteries is slowing down, so companies are looking at other options.
This phrase describes the slowing growth or enthusiasm for fully battery‑powered electric vehicles, prompting manufacturers to explore alternatives like range extenders.
range anxiety
"...to ease range anxiety essentially a hybrid vehicle by any other name."
It’s the worry that you might get stuck because your electric car’s battery is empty and there isn’t a place to recharge nearby.
Range anxiety refers to the fear that an electric vehicle will run out of battery power before reaching a charging station.
stair step programs
"and we can accomplish our mutual goals and objectives so Andy it's worth noting something you said in there which is you know during covid stair steps were gone right because there was limited supply stair steps are meant to increase supply in the marketplace into your right to tear is right so when you said there's a happy medium..."
A stair step program is a sales strategy where the price of a car goes up in stages. It helps dealers sell cars sooner and keeps the market balanced.
Stair step programs are manufacturer‑sponsored incentives that gradually increase the price of a vehicle over time, encouraging customers to buy earlier and helping dealers manage inventory levels.
OEMs
"so you do understand what their intent is and we at our auto group represent a ton of OEMs but it is interesting at the head of every OEM"
OEM means the company that makes a car before it goes to the shop. Think of Toyota or Ford as the people who build the cars you buy.
OEM stands for Original Equipment Manufacturer, the company that designs and builds a vehicle or component before it is sold to consumers. In the automotive industry, OEMs are the major car makers like Toyota, Ford, or Nissan.
auto dealer
"production with an auto dealer right"
An auto dealer is a shop where you can buy or sell cars. They also help with repairs and loan options.
An auto dealer is a business that sells new or used cars to consumers. Dealers often work closely with OEMs and provide financing, maintenance, and parts.
Hyundai
"[1147.9s] well I mean listen Hyundai has a well-known stair step program every month and you know [1154.8s] those of us that are Hyundai dealers can see the impact..."
Hyundai is a car company from South Korea that makes many different kinds of cars, like small city cars and big family SUVs.
Hyundai Motor Company is a South Korean automotive manufacturer known for producing a wide range of vehicles from compact cars to SUVs and luxury models.
2022 Honda Accord LX
"the 2022 Honda Accord with LX with 30,000 miles on my lot versus the 2022 Honda Accord LX with 30,000 miles on the lot up the street could be very different"
It’s a popular family car with good fuel economy and reliable performance. The LX trim is the base level, offering essential features without extra cost.
The 2022 Honda Accord LX is a mid‑size sedan produced by Honda, featuring a 1.5L turbocharged engine and standard safety tech.
certified pre-owned
"mine might be $4,000 more because it's certified pre‑owned I've I have full transparency with respect to how I've reconditioned the vehicle"
Buying a CPO car means you’re getting a used vehicle that’s been checked and fixed by the dealer, so it’s usually in better shape than a regular used car.
Certified pre‑owned (CPO) vehicles are used cars that have undergone a manufacturer‑approved inspection, repair any needed issues, and come with an extended warranty.
Lamborghini
"[2368.0s] will I buy a hundred and ten thousand dollar Porsche why number a Lambo if we have to absolutely"
Lamborghini makes very flashy and expensive cars that look like they’re from a movie. They’re known for their sharp angles and loud engines.
Lamborghini is an Italian luxury sports car manufacturer renowned for its aggressive styling, powerful engines, and high price tags. Models like the Aventador and Huracán are iconic examples of exotic automotive design.
Porsche
"[2368.0s] will I buy a hundred and ten thousand dollar Porsche why number a Lambo if we have to absolutely"
Porsche makes fancy cars that are very fast and expensive. They’re famous for models like the 911, which many people think of when they hear Porsche.
Porsche is a German luxury sports car manufacturer known for its high-performance vehicles, such as the 911 and Cayenne. The brand emphasizes engineering precision, iconic design, and a strong racing heritage.
22F150s
"[2625.9s] like 22F150s could be the hottest thing in the world for me right now my team needs to know that"
The Ford F‑150 is a big pickup truck that many people use for work or hauling stuff. It’s popular because it can pull heavy loads and has many different versions to choose from.
The Ford F‑150 is a full‑size pickup truck that has been one of the best‑selling vehicles in America for decades. It’s known for its durability, towing capacity and a wide range of trims.
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