Beyond the Wrench
Jay Goninen
Updated 3 days agoHow can automotive and diesel shops run a better business and be more profitable? How can we make the aftermarket and dealerships more attractive to younger generations? Each week, Jay Goninen, Co-Founder & President of WrenchWay, will sit down with shop owners, technicians, instructors, and professionals in the automotive and diesel industries to have them share their stories and insights. We’ll dive deep into what’s going on in shops and dealerships and what we can do to help drive the industry forward.The Beyond the Wrench Podcast is powered by WrenchWay.
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Episodes (319)
Building an Apprenticeship Program
Jason Olinger, Lead Automotive Technician at Gwatney Chevrolet is back on Beyond the Wrench! In this week’s episode, Jason explains how he has helped build and grow his shop’s apprenticeship program and shares key lessons he has learned along the way.(7:27) Starting an Apprenticeship Program(18:59) Choosing Mentors & Curriculum(25:45) Exploring Different Teaching Methods(37:31) Quarterly Check-ins(49:01) Vetting Out Good ApprenticesResources:WrenchWay Local ChaptersWrenchWay's $1,000 Monthly GiveawayDownload the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest:Jason OlingerLead Automotive Technician, Gwatney ChevroletFollow Jason on TikTokConnect with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Mastering the Art of Communication
Get ready for a jam-packed episode where we talk about the secret weapon of technicians: Communication! Join us as we chat with Zach Espinosa, Automotive Technician at Dolan Toyota. We talk about how he has mastered the skill of communication, the importance of face-to-face interactions with technicians, and how we need to build a technician community. (2:53) Zach’s Career Progression(16:53) Communication in the Shop(28:17) Techs Talk About Pay(35:41) Importance of Networking Outside of the Shop(50:09) Shortfalls of Technician Surveys(57:31) Building a Technician CommunityResources:TechMission Local EventsWrenchWay Reverse Job PostsDownload the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest:Zach EspinosaAutomotive Technician, Dolan ToyotaConnect with Zach on LinkedInConnect with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Bonus Episode: Flexible Scheduling for Technicians
In this bonus episode, we replay our previous roundtable discussion on flexible scheduling in shops. Our panelists, Arvin Marino from Toyota Seattle and Crystal Terrell from Leonard Bus Sales, Inc., explain how effective communication and culture in your shop can create flexible scheduling opportunities. They also discuss the future of flexibility and give tips on how shops can adjust to flexible scheduling.(5:11) Overview of Flexible Scheduling Types(16:06) Technician Feedback on Flex Scheduling(32:17) Importance of Shop Culture(40:38) Productivity & Crowding(50:29) Future of Flexibility(53:42) How Shops Can Set Up Flexible SchedulingResources:WrenchWay Shop MembershipWrenchWay Solutions for Technicians, Service Advisors, Students, and other Industry Professionals Download the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guests:Arvin MerinoService Director, Toyota of [email protected] TerrellHuman Resources Manager, Leonard Bus Sales, [email protected] with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Future of the Diesel Industry
Houman “HK” Kashanipour, CEO & President of Alliant Power, joins us to talk about the changes and growth diesel shops are facing. HK also discusses the changes Alliant Power has gone through, what it will take to attract future diesel technicians, and how dealers can stay profitable while the industry changes.(1:32) Growing & Serving Customers(10:46) Rebranding Alliant Power(18:06) Keeping Up With Trends(32:50) Attracting Future Diesel Techs(49:17) Creating a Strong Foundation for ChangeResources:Download the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest:Houman “HK” KashanipourCEO & President, Alliant [email protected] Technicians & StudentsCompare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.For Shops & DealershipsHire Top Talent & Assist Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships. For Auto, Diesel, & CTE Instructors:Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with WrenchWay's free solutions for schools.Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Moving From Technician to Team Lead
In this week’s episode, Jon Olstad from Walser Polar Chevrolet explains lessons he learned as he went from technician to team lead at the dealership where he has been working for 20+ years. Jon also offers interview advice, provides ways technicians can have a growth mindset, and talks about how he mentors his peers.(1:08) Creating a Team Between Parts & Service(8:17) Two-Sided Technician Interviews(24:17) From Technician to Team Lead(47:12) Growth Mindset(52:16) Leading Your PeersResources:Refer Your Friends to WrenchWay & Earn Free T-Shirts (Offer ends June 30, 2023)WrenchWay's Solutions for Technicians, Service Advisors, Students, and Other Industry ProfessionalsDownload the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest:Jon OlstadTechnician Team Lead, Walser Polar [email protected] with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Make Your Shop a Destination
Host an art gallery at the shop, get food trucks, or even put on a jazz festival!Shop owners and managers, take your solution-seeking personality of fixing cars and add a community element to your business. In this week’s episode, Frank Leutz who is the Founder of Desert Car Care and Founder & Host of WrenchNation, talks about how to get creative, select a budget, and choose themes to turn your shop into a destination for local events. (13:12) Importance of a Coach(20:40) Making Your Shop a Destination(36:14) Types of Themes & Events(42:50) Event Planning & Budgeting(59:25) Hiring a Publicist for Brand ReachResources:Event Planning Resources:Event Planning Ideas for Your ShopGuide to Event PlanningRefer Your Friends to WrenchWay & Earn Free T-Shirts (Offer ends June 30, 2023)WrenchWay Shop MembershipDownload the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest:Frank LeutzFounder, Desert Car Care and Founder & Host, [email protected] with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Industry Gaps in Attracting Gen Z Technicians
There are a lot of gaps in the industry regarding pay, culture, and more that are affecting our ability to attract the next generation of technicians. In this episode, John Fallows, Industry Development Specialist at the School District of Philadelphia, shares what his students are facing when entering the industry, ways shops can better structure their internship programs, and how he has built credibility with his students. (8:56) Gaining Credibility with Students(12:25) Future of Post-Secondary Programs(22:03) Importance of Shop Culture(31:43) Pay Gaps(47:49) Structuring Shop Internship ProgramsResources:Refer your friends to WrenchWay and earn free t-shirts! Learn more.Promoting and improving technician careers in local communities. Learn more about WrenchWay Local Chapters.Help us reach 1,000 schools on WrenchWay. Refer a school or check out our website. Download the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest:John FallowsIndustry Development Specialist, School District of [email protected] with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Evolving the Technician-Manager Relationship
Employees need the shop and the shop needs employees. Simple as that, right? In this week’s episode, Fred Gestwicki Jr, President of Fix-it With Fred, LLC, gives examples on the benefits of being flexible with your staff, explains the importance of understanding your employee’s point of view, and shares a number of management stories from over the years.(5:22) How Recruiting Has Changed(22:57) Bettering Technician Relationships(36:35) Types of Owners(51:17) Building a Top TeamResources:Now you have more time to snag free t-shirts! Learn more.Enter to win $1,000 in WrenchWay’s Monthly Giveaway. Learn more.Check out Fred in other content:The Importance of Video for Recruiting TechniciansHow to Conduct Successful Technician Performance ReviewsTechnician Career Development and TrainingDownload the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest:Fred Gestwicki Jr, President, Fix-it With Fred, [email protected] with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Lessons in Shop Leadership
William (Bill) Demaree who is the Corporate Director of Fixed Operations at Tom Wood Group joins us on this week’s episode to walk us through his journey in automotive. He also discusses how his group prioritizes their core values and different ways to recruit shop employees.“You have to find talent where they’re at.” - Bill Demaree, Tom Wood Group(1:00) Bill’s Career in Automotive(13:14) Importance of Patience(22:44) Knowing Your Core Values (39:25) Employee Career Plans & Pay(48:35) Recruiting DifferentlyResources:Now you have more time to snag free t-shirts! Learn more.Access to better data, connect with schools, and improve your technician hiring and retention. WrenchWay Shop Membership.Download the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest:Bill Demaree Corporate Director of Fixed Operations, Tom Wood [email protected] with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Finding Growth in Failure
Victoria Thomas, CFO & Co-Owner of Kellymoss Inc. joins us on this week’s episode to discuss the growth that comes from failure and having the right mindset. Victoria and host, Jay Goninen, also cover the lack of women in automotive, the value of telling your story, and how to overcome the financial barrier of motorsports to get started in racing.(1:51) Victoria’s Background(16:03) The Story of Kellymoss Inc.(27:38) Growth That Failure Causes(45:03) Lack of Women in Automotive(57:02) Future of MotorsportsResources:Refer your industry friends to WrenchWay and earn free t-shirts. Learn more.Download the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest:Victoria ThomasCFO & Co-Owner, Kellymoss [email protected]:OK. Your customer’s engine or transmission has failed. But now is not the time for them to trade their vehicle – not without a working engine or transmission. Besides, would they have kept their vehicle another 3-5 years if their engine or transmission had not let them down? If you answered “yes” then Jasper Engines and Transmissions is your choice to give your customer’s vehicle new life and many thousands of miles of enjoyable driving performance. When considering the high cost of a new or newer used vehicle, there’s a pretty good case to be made for replacing a drive train component that has failed or is delivering poor performance – rather than trading their car, truck, van or SUV. Install a quality re-manufactured JASPER product for less than your customer would have to invest in a new vehicle or a newer used vehicle. Check out their website at jasperengines.com to learn more about the money-saving value of JASPER.Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Mental Health of Technicians
Warning: This podcast covers topics that may be intense to some listeners. Viewer discretion is advised.Are you happy as a technician? Why or why not? Is it your work environment or personal life affecting your happiness?In this week’s episode, Joshua Taylor who is the Founder of Wrench Turners Online and Just Work Hard Consulting, dives deep into the mental wellness of technicians. Joshua shares data he has gathered from technician wellness surveys, explains the true costs anxiety can have on the shop, and the value of listening to technicians.(1:39) Joshua’s Background(18:05) High-Value Leaders (27:31) Costs of Anxiety (38:40) Wellness Survey Results(48:03) Objective vs. Subjective DecisionsResources:Refer your industry friends to WrenchWay and earn free t-shirts. Learn more.Download the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest:Joshua Taylor Founder, Wrench Turners Online & Just Work Hard [email protected]:Truck Country & Stoops is the largest family-owned and operated freightliner dealer group in the U.S. today, serving customers at locations in Illinois, Iowa, Indiana, Ohio, and Wisconsin. For nearly 60 years, they’ve offered new and used medium and heavy-duty trucks, expert service, an extensive parts inventory, and more. If you are wanting to learn more about Truck Country & Stoops visit truckcountry.com.Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Employing Workers Under 18
We hear a lot of shops say, “For insurance reasons, my shop can’t hire workers who are under 18-years-old.” Our response to them is usually, “Are you sure?”In this week’s podcast, Matthew White who is the Bureau Director at the Wisconsin Department of Workforce Development, educates us on how easy it can be to hire youth apprentices, and offers useful employment resources for shops and employees.(1:37) Matthew’s Role & Background(12:37) Employment Resources for Shops(28:38) Myths & Processes for Hiring Workers Under 18(46:06) Benefits of Implementing Youth Apprenticeships(54:51) Minors Using Hoists/LiftsResources:Refer your industry friends to WrenchWay and earn free t-shirts. Learn more.Download the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest:Matthew WhiteBureau Director, Wisconsin Department of Workforce [email protected]:The Zimbrick story began in 1965 when their founder, John Zimbrick, purchased a Buick franchise at the corner of Park and Regent Street in Madison, Wisconsin. John built his dealership around a philosophy he called “Loving Care Service" and the rest is history. Today the Zimbrick family of dealerships has grown to 16 new car franchises. They have 20 service locations throughout Dane County, an additional store in Milwaukee as well as 3 award winning Body Shops. Zimbrick is behind every errand, every road trip, every commute, every holiday visit, and every emergency. Their customers rely on them for safe and reliable vehicles to get them there and Zimbrick is always looking for talented individuals to help them in their mission. Winner of Best of Madison and Madison People’s Choice Awards for 2022, Zimbrick is proud to serve its community. Visit the Zimbrick WrenchWay page at zimbrick.wrenchway.com to find out how you can join their team.Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Progressive Auto Body Management
Andrew Batenhorst, Body Shop Manager at Pacific BMW, brings progressive thinking to the collision repair industry. In this episode, hear how he is going above and beyond to improve the industry, the ways he keeps in touch with his staff, and how he introduced meditation at the shop. (6:29) Andrew’s Background(13:08) Struggling to Find Talent(24:34) Keeping Staff Happy(38:07) Meditating at the Shop(45:27) Manager & Technician Relationships(57:42) Future of the Collision IndustryHelp us reach 1,000 Schools on WrenchWay. Refer a school by emailing [email protected] or checking out our website.Download the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest:Andrew BatenhorstBody Shop Manager, Pacific [email protected]:Fullbay makes life easier for just about everyone in the shop. Its streamlined workflow helps boost tech efficiency and productivity, meaning more vehicles (and more revenue) can roll into the shop. Shop customers are big fans of their software, too, because it gives them their own portal to authorize work, see how things are going, and even communicate with the shop.Guess what? Owners love Fullbay, as well—but not only because it lets them see how things are going during a day at the beach. The app makes it easy for them to send estimates and invoices. And with Fullbay Payments and Fleet Payments, they’ve made it easier than ever for your customers to pay those invoices. Want to learn more about Fullbay? Head to Fullbay.com/wrenchway!Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok
The Diagnostic Process & Theory of Operation ft. Craig Tomczyk, FirstGroup America
Craig Tomczyk, the Auto/Diesel Technician at FirstGroup America, gets technical in this week’s episode. Listen in as he breaks down his career, covers the importance of understanding and bettering your operational knowledge, discusses his diagnostic process, and much more.(1:28) Craig’s Journey to Becoming a Technician(13:07) Importance of the Theory of Operation(21:42) Steps in the Diagnostic Process(32:58) Using Schematics (49:47) The Value in FailingResources:WrenchWay’s Solutions for TechniciansDownload the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest:Craig TomczykAuto/Diesel Technician, FirstGroup [email protected]:OK. Your customer’s engine or transmission has failed. But now is not the time for them to trade their vehicle – not without a working engine or transmission. Besides, would they have kept their vehicle another 3-5 years if their engine or transmission had not let them down? If you answered “yes” then Jasper Engines and Transmissions is your choice to give your customer’s vehicle new life and many thousands of miles of enjoyable driving performance. When considering the high cost of a new or newer used vehicle, there’s a pretty good case to be made for replacing a drive train component that has failed or is delivering poor performance – rather than trading their car, truck, van or SUV. Install a quality re-manufactured JASPER product for less than your customer would have to invest in a new vehicle or a newer used vehicle. Check out their website at jasperengines.com to learn more about the money-saving value of JASPER.Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Shop Leadership & Communication Advice ft. Kathleen Long, RepairPal
Kathleen’s drive and passion are contagious in this week’s episode! Tune in to hear Kathleen Long, Chief Revenue Officer at RepairPal, cover the positive impact of being transparent with your technicians, the true value of networking, and the importance of investing and measuring your business correctly.(3:03) Kathleen’s Background(12:48) Definition of Networking(26:20) Shops Investing in Their Business(43:36) Building Trust & Communication (53:06) Future of Shop LeadershipResources:WrenchWay’s Solutions for ShopsHear more from Kathleen: 7 Secrets to a Successful Auto Repair ShopTechMission 22Download the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest:Kathleen LongChief Revenue Officer, [email protected]:WyoTech is one of the nation’s leading automotive, collision, and diesel training schools found in the heart of the Rocky Mountains.With hands-on training 8 hours a day, 5 days a week, their graduates are career-ready in 9 months!WyoTech offers 3 core programs in automotive, diesel, and collision. WyoTech also offers 6 specialty programs in High-Performance Power Trains, Trim and Upholstery, Advanced Diesel, Applied Service Management, Street Rod, and Chassis Fabrication. Countless opportunities for students to work with their hands, never online. Check out WyoTech in Laramie, Wyoming by visiting WyoTech.eduWyoTech starts students four times a year allowing many opportunities for students to start their careers in the trades.America is built on the trades and needs skilled technicians now! WyoTech is the place to get the training you need for the jobs America needs TODAY.Know your brand. Forge your path. WyoTech.eduConnect with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Foundations for Attracting Technicians ft. Murray Voth, RPM Training
Should shops pay technicians for their inspection time? Tune into this week’s episode to hear Murray Voth, President of RPM Training, answer the “tough” questions, discuss what it means for your shop to be a thought influencer in the community, and cover the importance of identifying your strengths and weaknesses. (7:57) Identifying Strengths & Weaknesses(14:15) Thought Influencing(23:56) Fear of Training Technicians(35:50) Paying Technicians for Inspection Time(55:44) History of Being a TechnicianResources:WrenchWay Local ChaptersDownload the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest:Murray VothPresident, RPM [email protected]:Since 1965, Universal Technical Institute has trained thousands of students to pursue their dreams.If you want to train for an exciting career in transportation, skilled trades, or energy…UTI may be the school for you.You’ll learn how to work with tools and equipment from some of the world’s top brands, like BMW, Ford, General Motors, Daimler (DIME-LER) Trucks and more…that’s why many of these brands recruit UTI grads when hiring. PAUSEDevelop your skills in state-of-the-industry labs. Train in a blended learning format designed to mirror the industry.You can graduate in less than a year. And their career services department is here to support grads as they launch their careers. UTI has a national reputation, with a variety of programs to choose from at campuses across the country. You’ll learn the skills you need in a hands-on environment that doesn't feel like a traditional school. See how you can get started today.Disclaimer: Some programs may require longer than one year to complete. UTI is an educational institution and cannot guarantee employment or salary.Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Building a Successful Shop ft. Josh Sellers, Auto Express of Hamilton
As the Owner of Auto Express of Hamilton, Josh Sellers has grown a lot and is still growing from his experiences. Tune into this episode to hear some lessons he has learned during customer interactions, find out the importance of listening to your staff and peers, and gain tips for building an amazing shop culture. (6:44) Learning from Other Shops(16:47) Good Shop Culture(36:51) Evolving into a Great Place to Work(45:39) Listening to Your StaffResources:Auto Express of Hamilton on WrenchWayHelp us reach 1,000 Schools on WrenchWay. Refer a school by emailing [email protected] or checking out our website.Download the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest:Josh SellersOwner, Auto Express of [email protected]:OK. Your customer’s engine or transmission has failed. But now is not the time for them to trade their vehicle – not without a working engine or transmission. Besides, would they have kept their vehicle another 3-5 years if their engine or transmission had not let them down?If you answered “yes” then Jasper Engines and Transmissions is your choice to give your customer’s vehicle new life and many thousands of miles of enjoyable driving performance.When considering the high cost of a new or newer used vehicle, there’s a pretty good case to be made for replacing a drive train component that has failed or is delivering poor performance – rather than trading their car, truck, van or SUV. Install a quality re-manufactured JASPER product for less than your customer would have to invest in a new vehicle or a newer used vehicle.Check out their website at jasperengines.com to learn more about the money-saving value of JASPER.Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Becoming a Great Place to Work ft. Eric Chester, The Center for Work Ethic Development
The workforce has changed since generation “why” grew up and stopped conforming to yesterday’s habits. Eric Chester, Founder of The Center for Work Ethic Development and author of several leadership books, understands this more than most. Listen in on this episode to learn more about what it means to be relentlessly recruiting, how to evolve your shop with the changing workforce, and much more! (1:26) Eric’s Background(6:50) Evolving Workforce(23:28) Becoming Fully Staffed(37:45) Fishing vs. Hunting(45:34) Always be RecruitingResources:WrenchWay School AssistDownload the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest:Eric ChesterFounder, The Center for Work Ethic Development [email protected]:The Zimbrick story began in 1965 when their founder, John Zimbrick, purchased a Buick franchise at the corner of Park and Regent Street in Madison, Wisconsin. John built his dealership around a philosophy he called “Loving Care Service" and the rest is history. Today the Zimbrick family of dealerships has grown to 16 new car franchises. They have 20 service locations throughout Dane County, an additional store in Milwaukee as well as 3 award winning Body Shops. Zimbrick is behind every errand, every road trip, every commute, every holiday visit, and every emergency. Their customers rely on them for safe and reliable vehicles to get them there and Zimbrick is always looking for talented individuals to help them in their mission. Winner of Best of Madison and Madison People’s Choice Awards for 2022, Zimbrick is proud to serve its community. Visit the Zimbrick WrenchWay page at zimbrick.wrenchway.com to find out how you can join their team.Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Journey of an Auto Technician ft. Russell Wickham, Country II
From starting out with a career in journalism to now being a technician, Russell Wickham has had a unique journey. In this episode, Russell breaks down his career path, stresses the importance of having a positive attitude, and offers his advice to shops that are struggling to recruit technicians. (6:26) Certified Tech vs. Experienced Tech (12:37) Russell’s Background(29:57) Raises & Performance Reviews(38:01) Importance of a Positive Attitude (51:17) Advice to Shops Recruiting TechsResources:WrenchWay Reverse Job PostsDownload the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest:Russell Wickham, Technician, Country [email protected]:OK. Your customer’s engine or transmission has failed. But now is not the time for them to trade their vehicle – not without a working engine or transmission. Besides, would they have kept their vehicle another 3-5 years if their engine or transmission had not let them down? If you answered “yes” then Jasper Engines and Transmissions is your choice to give your customer’s vehicle new life and many thousands of miles of enjoyable driving performance. When considering the high cost of a new or newer used vehicle, there’s a pretty good case to be made for replacing a drive train component that has failed or is delivering poor performance – rather than trading their car, truck, van or SUV. Install a quality re-manufactured JASPER product for less than your customer would have to invest in a new vehicle or a newer used vehicle. Check out their website at jasperengines.com to learn more about the money-saving value of JASPER.Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Females in the Automotive Industry ft. Jessica Toliuszis, Women in Auto Care
Not only do we need more technicians in the industry, but there is also a massive shortage of females working in automotive. In this week’s episode, we are joined by Jessica Toliuszis, Chair of Women in Auto Care, to discuss tips for managing female technicians, barriers to entry in the industry for females, and much more.(5:21) Jessica’s Career Path(11:14) Automotive Industry & Attracting Females(23:50) Barriers for Females in Auto(35:29) Attracting Young Talent to Independent Shops(44:31) Managing Female TechniciansResources:Join us for our roundtable, Celebrating Women in WrenchingEnter to Win - WrenchWay’s $1,000 Monthly Giveaway Download the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest:Jessica ToliuszisChair, Women in Auto [email protected]:Truck Country & Stoops is the largest family-owned and operated freightliner dealer group in the U.S. today, serving customers at locations in Illinois, Iowa, Indiana, Ohio, and Wisconsin. For nearly 60 years, they’ve offered new and used medium and heavy-duty trucks, expert service, an extensive parts inventory, and more. If you are wanting to learn more about Truck Country & Stoops visit truckcountry.com.Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Insurance for Independent Shops ft. Robert Steele, IGO Benefits
Purchasing insurance is a complex need that the average shop owner doesn’t know enough about in order to make informed decisions. Tune into this week’s episode as Robert Steele, Founder & CEO of IGO Benefits, shares stories of his time in the NFL, talks about how he got a woman out of $600,000 in medical debt, and how he is helping shops make better insurance decisions.(2:29) Robert’s Background(14:55) Life Check-in Moment(21:09) Worthy of Your Signature & Time(32:47) Helping Independent Shops with Insurance(47:02) Medical DebtResources:Help us reach 1,000 Schools on WrenchWay. Refer a school by emailing [email protected] or checking out our website.Check out our roundtable, Best Practices for Working with Schools.Download the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest:Robert SteeleFounder & CEO, IGO [email protected]:OK. Your customer’s engine or transmission has failed. But now is not the time for them to trade their vehicle – not without a working engine or transmission. Besides, would they have kept their vehicle another 3-5 years if their engine or transmission had not let them down? If you answered “yes” then Jasper Engines and Transmissions is your choice to give your customer’s vehicle new life and many thousands of miles of enjoyable driving performance. When considering the high cost of a new or newer used vehicle, there’s a pretty good case to be made for replacing a drive train component that has failed or is delivering poor performance – rather than trading their car, truck, van or SUV. Install a quality re-manufactured JASPER product for less than your customer would have to invest in a new vehicle or a newer used vehicle. Check out their website at jasperengines.com to learn more about the money-saving value of JASPER.Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Auto Racing in High School ft. Jonathan Eckelberg, High School Racing Association
Racing is more than going fast and turning left. Students can gain real-life experience and technical skills by racing and being a part of a racing team.Jonathan Eckelberg, Director of the High School Racing Association (HSRA), understands the benefits of auto racing and has taken his family’s passion and career of racing to the next level. In this week’s episode, learn about HSRA’s mission to grow the number of youth auto racers and the positive effects their organization has had on the auto industry.(1:31) About HSRA(10:17) Racing Risk & Skill Misconceptions(26:39) How Shops Can Help Young Racers(36:39) Future Growth of the HSRA(43:19) Auto Racing as a Lettered SportResources:WrenchWay School AssistDownload the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest:Jonathan EckelbergDirector, High School Racing Association (HSRA)[email protected]:The Zimbrick story began in 1965 when their founder, John Zimbrick, purchased a Buick franchise at the corner of Park and Regent Street in Madison, Wisconsin. John built his dealership around a philosophy he called “Loving Care Service" and the rest is history. Today the Zimbrick family of dealerships has grown to 16 new car franchises. They have 20 service locations throughout Dane County, an additional store in Milwaukee as well as 3 award winning Body Shops.Zimbrick is behind every errand, every road trip, every commute, every holiday visit, and every emergency. Their customers rely on them for safe and reliable vehicles to get them there and Zimbrick is always looking for talented individuals to help them in their mission. Winner of Best of Madison and Madison People’s Choice Awards for 2022, Zimbrick is proud to serve its community. Visit the Zimbrick WrenchWay page at zimbrick.wrenchway.com to find out how you can join their team.Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Transitioning from Technician to Shop Owner ft. Gabriel Christian, Import Performance
Few technicians make the hard leap to shop owner. In this week’s episode, Gabriel Christian, Owner of Import Performance Auto Repair, walks us through his journey from technician to owner, discusses lessons he has learned while being in the industry, and stresses the impact of a good service advisor.(1:13) Gabe’s Background(10:06) Engineer & Car Manufacturer Appreciation(21:36) Lessons Learned as a Tech(36:05) Early Management Training(48:46) Technician Consistency & EfficiencyResources:Download the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest:Gabriel ChristianOwner, Import Performance Auto [email protected]:Fullbay makes life easier for just about everyone in the shop. Its streamlined workflow helps boost tech efficiency and productivity, meaning more vehicles (and more revenue) can roll into the shop. Shop customers are big fans of their software, too, because it gives them their own portal to authorize work, see how things are going, and even communicate with the shop.Guess what? Owners love Fullbay, as well—but not only because it lets them see how things are going during a day at the beach. The app makes it easy for them to send estimates and invoices. And with Fullbay Payments and Fleet Payments, they’ve made it easier than ever for your customers to pay those invoices. Want to learn more about Fullbay? Head to Fullbay.com/wrenchway!WrenchWay Resources:For Technicians & StudentsCompare & Explore Technician Pay: View salary information for automotive, diesel, and collision technicians near you at wrenchway.com/pay.Find Your Ideal Shop or Dealership: Looking for the best places to work? Discover and research the best shop or dealership for you at wrenchway.com/shops.For Shops & DealershipsHire Top Talent & Assist Schools: Connect with skilled technicians, engage with schools, and help elevate the auto and diesel industry with WrenchWay Top Shop Memberships. For Auto, Diesel, & CTE Instructors:Support Your Program & Connect with Industry: Get resources and equipment for your program and grow your industry partnerships with WrenchWay's free solutions for schools.Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Modern Auto Repair Shop Management ft. David Cuene, Broadway Automotive
The same shop management and technician recruiting strategies that were used 30 years ago don’t work like they used to. In this episode, David Cuene, Managing Partner at Broadway Automotive, joins us to discuss several topics, including taking care of your team, adapting to changes in the industry, and more.(1:27) David’s Background(7:54) Reevaluating Shop Culture(22:23) Shifts in the Industry(31:42) Technician Hiring & Pay(42:56) Managing Young TechniciansResources:Help us reach 1,000 Schools on WrenchWay. Refer a school by emailing [email protected] or checking out our website. Download the free WrenchWay mobile app:App StoreGoogle PlayAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest: David CueneManaging Partner, Broadway [email protected]:Don’t lose work - Today’s tech-savvy consumers value instant gratification so they start their searches for service and repair on their computers and smartphones. Did you know that 81% of consumers do online price comparisons before, during, AND after they have already authorized the work?Gain these customers by becoming RepairPal Certified. RepairPal will introduce you to new customers through repairpal.com. the largest site for auto repair, and through the recommendation of their partners like USAA, CarMax, and Consumer Reports. They also help you with customer retention by providing an independent 3rd party quality and satisfaction certification, and proof of fair prices with their best-in-class estimator.Don’t get left behind! Head on over to repairpal.com and set up a call to learn more. When you sign up, you’ll get 1 month of service free.Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok
Achieving Your Goals ft. Darin Damron, Jasper Engines & Transmissions
When setting a goal, the path to achieving it can be a daunting task that can often derail the outcome. In this episode, Darin Damron, SE Regional Vice President at Jasper Engines & Transmissions, breaks down goal setting, mind mapping, and explains the positive journey of achieving goals.(2:13) Goal Importance(8:38) Mind Mapping(18:54) Power of “Your Why”(27:03) Positive Mindset (41:51) Building Relationships & LegacyResources:Learn more about WrenchWay’s $1,000 Monthly GiveawayDownload the free WrenchWay mobile app:App StoreGoogle PlayDarin's last Beyond the Wrench episode: How Technicians Can Develop Strong HabitsAbout Our Host:Jay GoninenCo-Founder & President, [email protected] | 608.716.2122About Our Guest:Darin DamronSE Regional Vice President, Jasper Engines & [email protected]:OK. Your customer’s engine or transmission has failed. But now is not the time for them to trade their vehicle – not without a working engine or transmission. Besides, would they have kept their vehicle another 3-5 years if their engine or transmission had not let them down?If you answered “yes” then Jasper Engines and Transmissions is your choice to give your customer’s vehicle new life and many thousands of miles of enjoyable driving performance.When considering the high cost of a new or newer used vehicle, there’s a pretty good case to be made for replacing a drive train component that has failed or is delivering poor performance – rather than trading their car, truck, van or SUV. Install a quality re-manufactured JASPER product for less than your customer would have to invest in a new vehicle or a newer used vehicle.Check out their website at jasperengines.com to learn more about the money-saving value of JASPER.Connect with us on social: Facebook Instagram X LinkedIn YouTube TikTok