Chris Cotton Weekly Blitz
Chris Cotton
Updated 3 days agoWeekly inspiration from automotive service business coach Chris Cotton from AutoFix - Auto Shop Coaching. www.autoshopcoaching.com Run Your Shop. Don't Let It Run You.
Are you the creator? Get your badge · Claim this podcast
Episodes (272)
Taking Your Shop to the Next Level: An Introduction for Coach Al [E143]
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode, Coach Chris Cotton and Coach Al Anderson discuss the auto repair industry. Anderson, a shop owner, shares his journey from auto technician to shop foreman, and eventually independent shop owner. He talks about the challenges and successes he has experienced, the importance of fair pricing, and the benefits of fleet work. The coaches also discuss the importance of continuous learning and coaching in the industry. Anderson shares his insights on the transition towards electric vehicles and hybrids, and the impact of this shift on the industry. He concludes by emphasizing the importance of adapting to market changes.Coach Al Anderson's background and experience (00:04:29) Coach Al shares his journey in the automotive industry, from attending automotive school to becoming a shop foreman and eventually starting his own independent shop.The struggle of maintaining fair prices (00:10:49) Discussion on the challenges faced by auto shops in maintaining fair prices while competing with dealerships charging higher rates.Benefits and challenges of fleet work (00:12:41) Exploration of the advantages and cyclical nature of fleet work for auto repair shops, along with the importance of providing excellent service to fleet customers.The importance of continuous education and coaching (00:15:31) Explanation of why business owners in the auto repair industry should seek guidance from coaches and engage in continuous education to stay ahead in a rapidly changing industry.The Original All Stars of Auto Shop Marketing (00:20:04) This topic discusses the importance of partnering with the original shop marketing pros who understand the nuts and bolts of marketing in the auto repair shop industry.Why Choose Coach Al Anderson? (00:21:32) Coach Al Anderson explains his unique background and experience in growing successful businesses, offering insights and strategies to help auto shop owners avoid common mistakes and take their businesses to the next level.Insights on the Industry and Government Regulations (00:27:19) Coach Al Anderson shares his perspective on the automotive industry, past government regulations, and how consumer demand ultimately shapes the market, including the current trend towards electric cars.Electric Vehicle Transition (00:29:07) Discussion on the shift towards electric vehicles and hybrids, including the challenges of range and charging stations, market changes, and government incentives.Market Shift and Manufacturer Responses (00:29:58) Exploration of the changing market dynamics, with flooded dealerships, price reductions, and manufacturers like Ford and Toyota adjusting their production based on customer demand.Future of Internal Combustion Engine (00:30:54) Debate on the future of the internal combustion engine, questioning whether it will completely disappear and the industry's gradual adaptation to hybrid and electric cars.Connect with Chris:[email protected]: 940.400.1008www.autoshopcoaching.comFacebook: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement...
Overcoming Fear and Resistance to Improve Your Auto Repair Shop[E141]
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode, Coach Chris Cotton and Coach Brent discuss the importance of standard operating procedures (SOPs) and Digital Vehicle Inspection (DVI) in auto repair businesses. They share experiences of shop owners they've coached, emphasizing the need for change, accountability, and action to improve efficiency and profitability. They also discuss the challenges of marketing and increasing customer count, recommending networking and community involvement. The coaches encourage struggling shop owners to seek help and utilize resources like their podcast, and stress the importance of continuous improvement for business success.The importance of implementing changes and holding shop owners accountable (00:02:10) Discusses the challenge of implementing changes and the importance of holding shop owners accountable for progress and success.The importance of standard operating procedures (SOPs) (00:04:15) Highlights the significance of having standard operating procedures in every business and the benefits they bring to efficiency and job completion.Overcoming bad habits and outdated procedures (00:08:22) Addresses the impact of bad habits learned from previous owners and the need to update outdated procedures in the auto repair business.Implementing DVIs and SOPs (00:11:35) Discussion on the importance of implementing digital vehicle inspections (DVIs) and standard operating procedures (SOPs) in auto repair shops.Transitioning to Digital DVIs (00:11:48) Talk about a shop in Kansas transitioning from handwritten inspections to digital DVIs, and the positive impact it has had on their business.Building Value for Customers' Vehicles (00:14:54) Emphasizing the importance of sharing good pictures during DVIs to build value for customers' vehicles and improve customer satisfaction.The distractions that can hinder business success (00:20:33) The importance of setting aside distractions and focusing on the business to ensure its success and stability.Making changes to improve the business (00:21:13) The positive impact of implementing changes in the business, such as standard operating procedures (SOPs), and how it can lead to improved financial outcomes and reduced worries.Challenges in increasing car count through marketing (00:22:11) The difficulties faced by a shop owner in increasing their car count through marketing efforts, and the need for persistence and patience in achieving long-term marketing success.Connect with Chris:[email protected]: 940.400.1008www.autoshopcoaching.comFacebook: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros
Are You Prepared for Life's Unexpected Moments? [E140]
In this episode of "The Weekly Blitz," Coach Chris Cotton discusses the importance of being prepared in life and business, drawing from his own recent experiences. He shares a harrowing account of a multi-vehicle accident he witnessed, emphasizing the fragility of life. He also expresses frustration at bystanders who filmed a deceased person rather than offering help. Cotton encourages listeners to be ready to help others and to have plans in place should something happen to them. He ends the episode with a message of gratitude for his listeners and the importance of continuous learning and growth in the auto repair industry.The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindThe Near Accident and Reflection (00:02:17) Coach Chris Cotton recounts a recent near accident on the road and reflects on the fragility of life.Assessing the Accident Scene (00:05:51) Coach Chris Cotton describes the aftermath of the accident and his efforts to check on the drivers involved.Reflecting on Life and Gratitude (00:09:07) Coach Chris Cotton emphasizes the importance of being mentally, physically, and spiritually prepared for life and expresses gratitude for his own life and listeners.Coach Chris Cotton expresses his frustration with people taking pictures and videos of a tragic accident instead of offering help, and emphasizes the importance of being prepared, spiritually ready, and grateful.Connect with Chris:[email protected]: 940.400.1008www.autoshopcoaching.comFacebook: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros
Potential: You Be the Judge - A Case Study [E139]
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode, Coach Chris Cotton provides advice to a San Diego auto repair shop owner looking to grow their business. The shop owner currently makes around $200,000 a year, mostly from custom jobs, and wants to increase profitability without working seven days a week. Coach Cotton suggests using a cloud-based SMS system for tracking numbers, advertising as a larger shop to attract more customers, and following California's hourly pay laws. He also advises focusing on oil services, brake, steering, and suspension work for consistent revenue, and charging separately for parts and labor. The shop owner admits to lacking proper income statements and running their business in an unstructured manner.Coach Chris Cotton, 00:12:15, "If we don't have a legitimate business, we don't have anything at all."The shop owner's challenges (00:02:17) The shop owner discusses their challenges in scaling their business, working long hours, and the need for more employees.The issue with custom work (00:05:15) Coach Chris explains the common misconception of making money from custom work and advises focusing on regular retail customers.Assessing the shop's financials (00:07:28) Coach Chris questions the shop owner's income statement, advertising budget, and advises tracking numbers and moving to a cloud-based SMS system.The shop owner's financial situation (00:09:23) Discussion on expenses, rent, employee pay, and the potential legal consequences of not following labor laws.The importance of proper advertising and marketing (00:12:15) Emphasis on the value of effective advertising and the difference between low-cost and high-quality marketing strategies.Challenges with pricing, warranty, and business operations (00:15:13) Exploration of pricing strategies, the need for clear warranties, and the shop owner's lack of financial and operational management.Oil services and alignment machines (00:17:55) Discussion about the importance of oil services and the misconception of alignment machines bringing in a lot of business.Charging for parts and labor (00:20:42) Conversation about the necessity of marking up parts and the importance of charging for both parts and labor to run a profitable auto repair business.Coaching package and growth potential (00:22:42) Discussion about the coaching package and the potential for the shop to double its revenue next year through improved processes, procedures, and technician work.Shop owner wants to scale their auto repair business and improve profitabilityCurrent revenue and net income of the shop ownerCoach Chris advises against custom jobs and suggests focusing on regular retail workImportance of tracking profits regularly and using a cloud-based SMS systemAdvertising strategies on Facebook, Instagram, and GoogleConcerns about employee payment and legal issues in CaliforniaSuggestions for raising labor rates and providing clear warrantiesLack of proper income statements and structured business practicesDisappointment with the performance of the alignment machineFocus on oil services, brake, steering, and suspension work for consistent revenueConnect with Chris:[email protected]:...
Spotting the Early Signs of a Downturn: Adapting, and Driving Toward a Stronger Future
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this episode of Auto Fix Auto Shop Coaching, Coach Chris Cotton discusses the potential signs of a recession and its impact on the auto repair industry. He highlights indicators such as rising unemployment rates, declining consumer spending, and stock market volatility. Cotton also discusses the mixed effects of a recession on the industry, including potential parts obsolescence and reduced cash flow. He advises listeners to prepare by diversifying services and increasing their online presence. The episode emphasizes the importance of preparedness and not panicking during economic downturns.Recognizing the signs of a recession (00:01:06) The speaker discusses the topic of recognizing the signs of a recession and mentions a post in a shop owner group that sparked interest in the subject.Rising unemployment rates (00:02:24) The speaker explains that rising unemployment rates can be a sign of financial trouble and shares their thoughts on the current unemployment situation.Declining consumer spending (00:03:20) The speaker talks about how a dip in retail sales figures can indicate consumers tightening their belts and expresses concerns about maxed-out credit cards and defaults on payments.The impact on the auto repair industry (00:09:40) Discussion on how recessions can have a mixed impact on the auto repair industry, with people potentially delaying buying new cars and needing to repair their existing vehicles.Potential challenges during a recession (00:10:53) Exploration of potential challenges during a recession, such as parts obsolescence, reduced cash flow, and supply chain issues.Actions to take to prepare for a recession (00:12:00) Advice on actions to take for auto repair businesses to prepare for a recession, including diversifying services, increasing online presence, stockpiling cash, improving efficiency, engaging with the community, and being adaptable and innovative.Recognizing the signs of a recessionIndicators of a recession: rising unemployment rates, declining consumer spending, stock market volatility, flattening or inverted yield curveImpact of government policies, global events, and consumer sentiment on the economyImportance of staying informed and not panickingNeed for preparedness and taking action before a potential downturnImpact of a recession on the auto repair industryDelayed car purchases leading to increased need for repairsConcerns about parts obsolescence and availabilityEffects of a recession on the auto repair industry: reduced cash flow, less disposable income, supply chain issues, potential affordability of skilled labor compromising quality of workActions to prepare for a recession in the auto repair industry: diversifying services, increasing online presenceConnect with Chris:[email protected]: 940.400.1008www.autoshopcoaching.comFacebook: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency...
From Bad Habits to Booming Business: The Inspiring Journey of a Legacy Auto Repair Shop with Coach Mike [E137]
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this captivating episode of "The Weekly Blitz," Coach Chris Cotton and Coach Mike take listeners on a deep dive into the remarkable transformation of a family-owned auto repair shop nestled in the heart of Louisiana. With their wealth of knowledge and expertise, the coaches explore the intricacies of ethical selling strategies, shedding light on the importance of building trust and fostering long-lasting relationships with customers.Drawing from their own experiences, Coach Chris and Coach Mike delve into the unique dynamics of working with family in a business setting. They discuss the challenges and rewards that come with such a setup, emphasizing the significance of clear communication, mutual respect, and shared goals. Listeners gain valuable insights into how to navigate the complexities of family dynamics while maintaining a thriving and harmonious business environment.Throughout the episode, the coaches stress the critical role of assembling the right team for success. They emphasize the importance of hiring individuals who align with the company's values and possess the necessary skills to deliver exceptional service. Additionally, they highlight the significance of fostering a culture of accountability, where team members take ownership of their responsibilities and strive for continuous improvement.Coach Mike shares his personal journey of implementing transformative changes within the family-owned auto repair shop. He discusses the benefits of leveraging modern marketing channels and analytics to reach a wider audience and drive business growth. Listeners gain valuable insights into the power of data-driven decision-making and the impact it can have on the overall success of an auto repair business.Sponsored by Shop Marketing Pros, this episode aims to equip auto repair business owners with the knowledge and tools needed to thrive in the ever-evolving automotive industry. By providing a comprehensive exploration of ethical selling strategies, the dynamics of working with family, and the importance of building the right team, Coach Chris and Coach Mike empower listeners to overcome challenges and achieve remarkable success in their own ventures.Ethical versus non-ethical selling strategy [00:02:17] Discussion on the importance of selling services in a fact-based manner, using tests and evidence to inform clients.Working with family members in the shop [00:05:14] Exploration of the challenges and benefits of having family members as employees, emphasizing the need for honesty and clear communication.Having the right people [00:06:47] Importance of having team members who are willing to buy into the team culture, and the negative impact of individuals who are not team players.The impact of negative influences [00:09:41] Discussion on how negative employees can affect the shop and the importance of removing them.The need for accountability [00:11:47] Importance of having someone in the shop to hold everyone accountable and ensure strategies are implemented effectively.The process of implementing changes [00:16:55] The ongoing process of implementing and reinforcing changes in the shop, including holding employees accountable and correcting their...
Re-Defining Value in Auto Repair: Why Pricing Right is a Win-Win-Win for All [E136]
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermindIn this episode of the "Weekly Blitz" podcast, host Coach Chris Cotton discusses the concept of value in the auto repair business. He emphasizes that value goes beyond price, encompassing quality service, skilled labor, genuine parts, and transparency. Cotton debunks the myth that being the cheapest shop guarantees success, instead advocating for a balance between price, quality, and value. He also highlights the link between staff compensation and value, stating that a well-compensated team is more motivated and productive, enhancing the overall customer experience.The concept of value and self-esteem [00:01:02] Discusses the importance of shop owners valuing themselves and their businesses in order to show value to customers and potential employees.Defining value from a customer's perspective [00:02:14] Explains how customers perceive value as the total package of quality service, skilled labor, genuine parts, transparency, and other benefits.The balance of price, quality, and value [00:03:20] Highlights the importance of striking the right balance between price and quality to provide real value to customers, debunking the myth that the cheapest prices are always the best.Connect with Chris:[email protected]: 940.400.1008www.autoshopcoaching.comFacebook: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix
Running an Auto Repair Shop is Like Winning at Football: A Playbook for Success! [E135]
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermindIn this episode of "The Weekly Blitz," Coach Chris Cotton uses football analogies to provide strategies for success in the auto repair business. He compares marketing and managing margins to offense and defense in football, and emphasizes the importance of managing setbacks, like penalties in a game. He also discusses the crucial role of employees and stakeholders, likening them to special teams and spectators. The episode ends with Coach Chris encouraging listeners to keep learning and growing in their business. The podcast is sponsored by Shop Marketing Pros, represented by Brian and Kimberly Walker.Running an auto shop is like winning in football [00:03:15] Drawing parallels between running an auto repair shop and winning a football game, discussing offense, defense, and the importance of teamwork.Offense: Your marketing strategy [00:05:33] Exploring the role of marketing in driving the business forward, emphasizing the need for an online presence and customer engagement.Defense: Managing margins and operational efficiency [00:06:36] Highlighting the importance of managing costs, setting the right pricing, and ensuring an efficient operational workflow to ensure the long-term sustainability of the business.Don't forget to subscribe and share [00:10:51] Encouragement to subscribe, share, leave a review, and provide input for future episodes.Get in touch for questions or topics [00:10:51] Invitation to contact Chris at Auto Fix for questions or suggestions for upcoming episodes.Time to rise and grind [00:10:51] Motivational message to keep learning, growing, and striving for success in the business.Connect with Chris:[email protected]: 940.400.1008www.autoshopcoaching.comFacebook: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #boomersooner #oklahomasooners
Marketing Slow Times, Time Blocking, and Taking Care of Yourself with Chris Cotton [E070] - The Auto Repair Marketing Podcast
This episode was born out of a question that was asked in our Facebook group, The Auto Repair Marketing Mastermind. The question was, “What are you doing to market around the slow times that happen around the holidays each year?” Join your host, Brian Walker, as he talks with Coach Chris Cotton about marketing through the slow times, time blocking, and taking care of yourself.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsMarketing Strategies for Slow Times (00:01:17) Discussion on marketing strategies for the slower months in the auto repair business.Importance of Car Count and Financial Stability (00:02:05) Highlighting the significance of optimizing car count and maintaining financial stability before focusing on marketing.Planning Marketing for the Year (00:06:20) Advice on planning marketing strategies for the entire year, considering the peaks and valleys in business throughout different months.Building equity in your marketing (00:06:52) Adjusting marketing strategies based on busy or slow times, focusing on SEO and trust-building tactics.Optimizing marketing year-round (00:07:48) Questioning the need for holiday-specific marketing if everyday marketing is not optimized, emphasizing SEO and Google ads.Lag time in marketing (00:10:09) Discussing the 60 to 90 day lag time in marketing campaigns and the importance of planning ahead.The importance of communication with marketers (00:13:46) Discussion on the difficulty of shop owners finding time to communicate with marketers and the impact it has on marketing results.Setting up appointments and follow-through (00:14:27) Conversation about the percentage of shop owners who make appointments but don't follow through, and the importance of timely follow-up for effective marketing.The significance of having a marketing plan (00:17:30) Explanation of the benefits of creating a real-world marketing plan, including the ability to anticipate and plan for events like state fairs and holidays.Planning for Business Growth (00:21:09) Discussion on the importance of having a plan for business growth, including factors like adding technicians and bays.Time Blocking for Marketing (00:21:53) Importance of time blocking for marketing activities and the need to set aside uninterrupted time for creating a marketing plan.Incorporating Workouts into the Workweek (00:26:21) The benefits of including workouts as part of the workweek, with examples of successful entrepreneurs who prioritize their workouts for better productivity and creativity.Putting marketing on the calendar (00:28:32) Importance of planning marketing strategies in advance, specifically mentioning Halloween as an example.Foundational marketing and business practices (00:29:41) Emphasizing the need to focus on foundational marketing and business practices before targeting specific holidays or times of the year.The importance of basics and foundations (00:30:42) Highlighting the significance of getting back to the basics and foundations of the business, such as answering calls, inspecting cars, and improving sales skills.How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com Facebook - facebook.com/shopmarketingpros Get the Book -
The Ultimate Guide to Marketing for Auto Repair Shops During Slow Times [E134]
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode, Brian Walker and Coach Chris Cotton discuss the importance of marketing in the auto repair business, particularly during slow times. They emphasize the need to address underlying issues in car count, average estimate, and average repair order before implementing marketing strategies. They stress the significance of consistent marketing throughout the year and suggest planning marketing activities on a yearly basis. They also discuss adjusting marketing strategies during peak and valley periods, investing in business growth, and the importance of timely communication with marketing teams. They highlight the benefits of time blocking and prioritizing marketing efforts, as well as the importance of self-care for business success.Planning Your Marketing Calendar [00:08:46] Discussion on when to start planning your marketing for the following year and adjusting your marketing during peaks and valleys.Knowing When You're Not Ready for Marketing [00:04:07] The importance of fixing business practices before focusing on marketing and how marketing isn't always the solution to business problems.Marketing for Slow Times [00:02:30] Introduction to the topic of marketing for slower months and the importance of maximizing car count and repair order before implementing marketing strategies.The importance of year-round marketing [00:10:51] Discussion on the significance of having a strong marketing strategy throughout the year, rather than relying on holiday marketing or slow times.Lag time in marketing campaigns [00:13:20] Exploration of the lag time required for marketing efforts to yield results, typically a 60 to 90 day cycle.Making time for communication with marketers [00:16:22] Emphasis on the need for shop owners to prioritize regular communication with their marketing team for optimal results.Planning marketing for state fair [00:21:38] Discussion on how the state fair impacts business and the importance of planning marketing strategies around it.Importance of time blocking and making a marketing plan [00:23:34] Emphasizing the need for shop owners to create a marketing calendar and plan ahead for events like state fair, Halloween, Thanksgiving, etc.Incorporating workouts into work week [00:30:49] Highlighting the significance of including workouts as part of the workweek and how it can enhance productivity and creativity.The importance of planning marketing in advance [00:33:31] The speaker emphasizes the need to plan marketing strategies well in advance to avoid being late.Foundational marketing and business practices [00:35:27] The discussion focuses on the significance of having strong foundational marketing strategies and efficient business practices.Continued commitment to learning and improvement [00:37:07] The speaker expresses gratitude towards the listeners' commitment to learning and improvement, and encourages them to continue seeking knowledge and growth in the auto repair industry.Connect with Chris:[email protected]: 940.400.1008www.autoshopcoaching.comFacebook: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae...
The Most Important Investment for Auto Repair Shop Owners: Their Health [E133]
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode, Coach Chris Cotton discusses the importance of physical and mental health for independent auto repair shop owners. He encourages finding an exercise activity that gets the blood pumping and the brain firing, even if it's just for 30 minutes to an hour each morning. Coach Cotton shares his personal experience with biking and how it energizes him for the day ahead. He emphasizes that taking care of physical and mental health is a personal responsibility and can have a positive impact on operational stamina, work-life balance, decision-making, and overall business success. The episode also highlights the significance of staying updated with the latest technology and repair methodologies, understanding marketing trends, and fostering strong relationships. Coach Cotton concludes by reminding shop owners that success requires strategic decision-making, effective management, and continuous education.The importance of physical health [00:01:07] Discussion on the significance of physical health for independent auto repair shop owners, including the benefits of regular exercise and staying fit.The role of mental health [00:07:30] Exploration of how mental well-being influences decision-making, problem-solving, and overall business success in the auto repair industry.Achieving work-life balance [00:09:46] Highlighting the importance of maintaining a healthy work-life balance to prevent burnout and prioritize personal rejuvenation.The importance of mental sharpness [00:10:52] Mental sharpness aids in decision making, understanding marketing trends, and fostering strong relationships.The well-being of the captain influences the ship's direction [00:12:07] The well-being of the shop owner directly affects the success and growth of the business.Continuously seeking education and strategic decision-making [00:13:10] Success requires making strategic decisions, effective management, and continuously educating oneself and the team.Connect with Chris:[email protected]: 940.400.1008www.autoshopcoaching.comFacebook: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix
Unleashing Your Inner Deion: How to Recruit and Manage a Legendary Auto Repair Team [E132]
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermindIn this episode of "The Weekly Blitz" podcast, Coach Chris Cotton from Auto Fix Auto Shop Coaching discusses the importance of building a high-performance team in both sports and business. Inspired by Deion Sanders' approach to recruiting and managing his football team, Cotton draws parallels to the auto repair industry. He emphasizes the need for clear communication, recruiting the right people, continuous training, promoting teamwork, and adapting to changes. Cotton also highlights the importance of celebrating small wins and setting higher standards.Deion Sanders and the Colorado Buffaloes [00:01:12] Discussion of Deion Sanders' recruitment strategy and the controversy surrounding it.Hiring the Right Talent [00:03:27] Importance of hiring employees who align with the company culture and have a strong work ethic.Lessons from Deion Sanders for High Performance Work Teams [00:06:51] Learning from Deion Sanders' strategies, including having a clear vision, recruiting the right talent, continuous training, accountability, and promoting teamwork.Encouraging Collaboration and Adaptability [00:11:21] Coach Chris discusses the importance of fostering collaboration and adaptability within a team, drawing parallels between football strategies and the business world.Celebrating Small Wins [00:12:40] The speaker emphasizes the significance of acknowledging and celebrating small victories in the workplace to boost morale and motivate the team.Building Legendary Work Teams [00:13:51] The speaker urges leaders to set higher standards and build teams that are not only productive but also legendary, emphasizing the power of knowledge, collaboration, and continuous improvement.Connect with Chris:[email protected]: 940.400.1008www.autoshopcoaching.comFacebook: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #primetime #coachprime #iainthardtofind #staydriven #coloradobuffsfootball
Coach Chris & Coach Brent Talk Shop! Case Study Kansas! [E131]
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode, Coach Chris Cotton introduces the show as a valuable resource for auto repair businesses. He is joined by Coach Brent, Coach Brent discusses a case study of a successful small-town auto repair shop and shares strategies for improving productivity and setting goals. They emphasize the importance of proactive business management and marketing. They also discuss reducing accounts receivable and hiring new technicians. The episode concludes with a reminder to subscribe and collaborate in the auto repair industry.Billed hours improvement [00:02:25] Discussion on how a shop improved their technicians' build hours by recording and displaying them, leading to increased productivity.Internet presence enhancement [00:07:55] Efforts to improve the online presence of a shop, including getting a website, updating Google Maps listing, and starting a Facebook page.Community involvement promotion [00:09:54] Highlighting the importance of promoting community involvement and showcasing the shop's support for local events and initiatives.The importance of self-promotion [00:10:31] Discussing the significance of promoting one's own business and deepening community ties.Fixing broken fundamentals before marketing [00:11:28] Explaining the process of addressing and improving the basic aspects of a shop before implementing marketing strategies.Managing accounts receivable [00:14:47] Sharing the experience of reducing accounts receivable and the impact it has on cash flow and business profitability.The online hiring process [00:21:05] Discussion on hiring a new full-time technician and the resources available for setting up an account and finding an A-level technician.Concentrating on billed hours and shop efficiency [00:22:20] Focus on improving billed hours and sharing ideas on making the internals of the shop more efficient.Growing and maximizing the potential of your shop [00:26:10] Encouragement to grow and maximize the potential of the current shop, utilizing the full capacity of the shop and increasing performance.Connect with Chris:[email protected]: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz
Evolving from Employee to Owner to Coach: The Journey of Independent Auto Repair Shop Owners [E130]
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermindIn this episode of "The Weekly Blitz," Coach Chris Cotton discusses the transition from being involved in the day-to-day operations of an auto repair shop to becoming a coach and mentor for employees. They emphasize the importance of having a well-established framework of processes and procedures, investing in employee development, and creating a positive work culture. By focusing on coaching and accountability, shop owners can ensure sustainable business growth and leave a legacy of excellence. The episode concludes with a reminder to continue seeking knowledge and improvement. The transition to coaching employees [00:02:09] Exploring the significance of transitioning from a hands-on owner to a coach, focusing on building a legacy, employee development, and accountability.Enhancing the business culture [00:04:31] Reinforcing a culture of continuous learning and growth by celebrating achievements and fostering a positive and supportive environment.Sustainable business growth [00:05:39] Building a self-sustaining model through coaching and accountability, ensuring consistency in the present and laying the foundation for future expansion and growth.Connect with Chris:[email protected]: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz
The Case for Apprenticeships: Investing in Tomorrow's Technicians Today [E129]
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermindCoach Chris Cotton from Auto Fix Auto Shop Coaching introduces "The Weekly Blitz," a podcast focused on enhancing auto repair business knowledge and providing practical strategies for success. Coach Chris emphasizes the significance of apprenticeships in the auto repair industry, expressing frustration with shop owners complaining about the technician shortage without implementing apprenticeship programs. The benefits of apprenticeships are discussed, including bridging the skills gap, ensuring a sustained talent pipeline, reducing turnover, and providing cost-effective training. Coach Chris advises establishing a successful apprenticeship program, such as having a structured curriculum and pairing apprentices with experienced mentors. The episode concludes with a call to action for shop owners to invest in apprenticeships and support the industry's growth.Apprenticeships [00:01:10] Importance of apprenticeship programs for auto repair shop owners and the need for a sustained pipeline of talent.Bridging the Skills Gap [00:02:19] The need for technicians to possess new skills due to advancements in technology and the role of apprenticeships in acquiring these skills.Key Elements of a Successful Apprenticeship Program [00:04:38] Structured curriculum, mentoring, regular evaluation, and incorporation of soft skills in apprenticeship programs.Connect with Chris:[email protected]: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz
Are You a Weak Owner? Do You Work for a Weak Owner? Discover the Signs! [E128]
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermindIn this episode of "The Weekly Blitz" podcast, Coach Chris Cotton discusses the signs of a weak owner in the auto repair business. He shares personal experiences and highlights behaviors such as avoiding accountability, making cowardly decisions, and lacking maturity. Coach Cotton also explores the signs of a weak character, including terrible decision-making, conflict avoidance, and being a snobby people pleaser. He acknowledges that weakness can be temporary or permanent, influenced by mental health struggles or childhood experiences. Coach Cotton encourages listeners to reevaluate their relationships with weak owners and emphasizes the importance of knowledge and continuous improvement for success in the industry.Weak Owners and their Traits [00:02:15] Discussion on the characteristics and behaviors of weak business owners, including cowardly decisions, selfishness, fear of failure, and lack of maturity.Signs of a Weak Business Owner [00:04:29] Exploration of the signs that indicate a weak business owner, such as lack of self-love, failure to keep promises, competitiveness, lack of empathy, and financial inconsistencies.Concerns with Appearance and Jealousy [00:07:50] Discussion on how weak owners may be overly concerned with appearances and how jealousy can indicate a weak character.Weakness of Character Signs [00:11:05] This topic covers various signs of weakness of character, such as making terrible decisions, being conflict avoidant, and being a snobby people pleaser.Terrible Listening Skills [00:12:12] This topic discusses the importance of being a good listener and how terrible listening skills can be a sign of self-centeredness and weakness of character.Lack of Convictions [00:15:24] This topic explores how never getting angry and always going along with others can signify a lack of convictions and a weak personality.Connect with Chris:[email protected]: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0aeThe Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here:
From Unsold Work to Untapped Potential: The Eye-Opening Journey of Tracking Average Estimates [E127]
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode titled "The Weekly Blitz," Coach Chris Cotton discusses the importance of Key Performance Indicators (KPIs) in running a successful auto repair business. He emphasizes the importance of tracking the average estimate as a crucial KPI impacting labor hours per repair order and overall productivity. Coach Chris shares his personal experience of realizing the value of tracking the average estimate in his own shop, leading to improved services and increased sales. The importance of average estimate [00:02:24] Explains why average estimate is a crucial KPI and how it impacts labor hours per repair order and productivity.Tracking average estimate and unsold work [00:04:34] Discusses the importance of tracking average estimate and how it helped identify unsold work worth millions of dollars.Average repair order goals and closing ratio [00:07:54] Explains how to determine average repair order goals based on labor rate and the importance of closing ratio in achieving those goals.The Power of Knowledge and Collaboration [00:11:07] Importance of understanding numbers and collaboration for success in auto repair business.Continued Support and Actionable Insights [00:11:59] Commitment to being a resource, encouraging subscription, sharing, and leaving reviews for the podcast.Message of Continuous Improvement [00:12:47] Encouragement to keep learning, growing, and striving for success in the auto repair industry.Mentions with timestamps:1. Shop Marketing Pros - Top tier marketing for top tier shops - Website: [shopmarketingpros.com](https://shopmarketingpros.com/) - Timestamp: 00:00:063. Profit Gateway - Tool used to track KPIs - Timestamp: 00:02:244. Average Repair Order Goal - Mentioned as an important metric - Timestamp: 00:03:355. Closing Ratio - Mentioned as an important metric - Timestamp: 00:06:52Connect with Chris:[email protected]: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing....
Just How Profitable Are Independent Auto Repair Shops? [E126]
In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching introduces "The Weekly Blitz," a podcast aimed at providing valuable knowledge and strategies for running a successful independent auto repair shop. He discusses the potential profitability of these shops when managed correctly but acknowledges that many struggle to make a profit. Coach Chris describes his ideal business and emphasizes the importance of creating a path for employees to earn upwards of $100,000 annually. He also discusses the potential for shops to increase revenue by expanding operations. The episode concludes with Coach Cotton expressing gratitude and inviting listeners to engage with the show.The profitability of independent auto repair shops [00:01:07] Discussion on the profitability of independent auto repair shops and the potential for high net profit margins.The ideal business for an independent auto repair shop [00:02:27] Description of the ideal business model for an independent auto repair shop, including sales volume, net profit margin, and owner's salary.Factors affecting profit margins and barriers to success [00:05:35] Explanation of the importance of gross profit, labor and parts margins, fixed costs, and potential barriers to achieving desired profit margins.The commitment to learning and growth [00:10:51] Gratitude for listeners' commitment to learning and growth, and the importance of making strategic decisions and continuous education.Continued support and engagement [00:11:50] Encouragement to reach out with questions or topic suggestions, and the importance of listener input in shaping the show.Wishing for continued success [00:11:50] Closing remarks emphasizing the importance of continuous improvement and wishing for the listeners' continued success in the auto repair industry.The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindConnect with Chris:[email protected]: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency
Case Study: The Potential Success Story of a Virginia Auto Repair Shop [E125]
In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching discusses the importance of working smarter, not harder, in the auto repair industry. He shares a personal anecdote about upgrading his bike. Coach Chris introduces a case study of a shop in Virginia that he believes can achieve great success with the right strategies in place. He plans to focus on productivity and HR-related matters to help the absentee owner make the shop thrive. Coach Chris encourages listeners to reach out for help and emphasizes the power of knowledge and collaboration in driving success.The Swell of a Great Day [00:01:02] Coach Chris Cotton shares his positive experience of starting the day with a bike ride and the hope for a great day.New Case Study [00:03:19] Coach Chris Cotton introduces a new case study of a client who found their podcast and is seeking help to improve their profitability.Identifying Issues [00:05:37] Coach Chris Cotton discusses the starting numbers of the client's shop in Virginia, including labor rates, technician pay, and low effective labor rate.Improving productivity and HR support [00:11:15] Discussion on increasing productivity, conducting inspections, and providing HR support in a small auto shop.Assisting absentee owners [00:12:18] Assistance provided to an absentee owner who wants to make their shop successful for their employees.The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindConnect with Chris:[email protected]: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency
Survey Results: The Impact of Pay, Benefits, Work-Life Balance, and Management on Technician Retention [E124]
In this podcast episode, Coach Chris Cotton discusses the survey he created to understand why technicians are leaving the automotive industry, and sharing insights from the responses received so far. The top reasons include pay, benefits, work-life balance, and poor management. Coach Chris emphasizes the importance of addressing these issues to retain employees. He also highlights the need to attract more technicians to the independent sector and concludes by emphasizing the role of good owners or leaders in employee retention.The age distribution of survey respondents [00:03:34] The speaker discusses the age range of the survey respondents, which includes people from 18 to 56 years old.Reasons for leaving the industry [00:05:58] The speaker explores the comments and opinions of technicians who have left the industry, focusing on the negative impact of dealerships.Alternative industries technicians are entering [00:08:42]. The speaker shares the various industries that technicians are transitioning into, including elevator and escalator maintenance, cybersecurity, construction, farming, and industrial mechanics.The main reasons for leaving the industry [00:11:59] Discusses the top four reasons people leave the industry: pay, benefits, work-life balance, and poor management.The importance of fixing pay and benefits [00:13:10] Emphasizes the need to address pay structure and pricing to improve pay, benefits, and work-life balance.The lack of effort to retain employees [00:16:38] Highlights that most respondents said that no one tried to keep them in the industry when they gave notice, suggesting a lack of effort from owners or leaders.Don't forget to rate and review us! To listen to more episodes, make sure and go over to iTunes and or Spotify. The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindConnect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: [email protected]#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency
Unlocking Your Auto Repair Shop's Potential: Overcoming Barriers to Coaching and Embracing Growth [E123]
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermindAre you struggling to take your auto repair shop to the next level? Wondering how coaching can benefit your business? Coach Chris Cotton has the answers you need in this engaging podcast episode. He shares his personal journey and the barriers he faced in the industry, highlighting the importance of coaching.But what are these barriers? Financial constraints, lack of time, skepticism, and reluctance to change are just a few. Coach Cotton offers practical solutions, from exploring affordable alternatives like webinars and networking events to implementing time management strategies and gradually embracing change.However, the most valuable lesson from this podcast is the importance of overcoming pride and seeking guidance. Coach Cotton reminds us that even successful athletes like LeBron James and Tom Brady have coaches to help them reach the next level. So, why not you? Don't miss out on increased profits, improved customer satisfaction, and reduced stress levels. Take the leap and reach out for help today![00:01:03] Introduction and Overview of the Podcast This topic covers the purpose and content of the podcast, including industry knowledge, business innovation, and practical business strategies.[00:02:12] How Coach Chris Cotton Got into Coaching Coach Chris Cotton shares his journey from being a service advisor to a manager to a store owner, and how he discovered the importance of coaching in improving business metrics.[00:04:22] Barriers to Coaching and Ways to Overcome Them This topic discusses the financial constraints, lack of time, skepticism, reluctance to change, and pride and independence that can prevent shop owners from seeking coaching, and provides strategies to overcome these barriers.[00:10:39] Importance of Seeking Guidance and Coaching The speaker emphasizes the importance of seeking guidance and coaching for personal and professional growth, using examples of successful athletes who have coaches.[00:11:41] Benefits of Coaching for Auto Repair Shop Owners The speaker discusses the potential benefits of coaching for auto repair shop owners, including increased profits, improved customer satisfaction, reduced stress levels, and work-life balance.[00:12:50] Closing Remarks and Call to Action The speaker concludes the episode by expressing gratitude to the listeners, thanking the sponsor, and encouraging shop owners to take strategic decisions, educate themselves, and seek continuous improvement.Don't forget to rate and review us! Connect with Chris:[email protected]: https://www.facebook.com/AutoFixAutoShopCoachingYoutube:
Is Effective Communication the Key to Solving 90-95% of Auto Repair Shop Issues? [E122]
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermindAre you tired of dealing with constant issues in your auto repair shop? Wondering what the secret is to running a smooth and successful business? Well, the answer lies in one simple question: How well are you communicating? In this eye-opening podcast episode, Coach Chris Cotton reveals that a staggering 90-95% of problems in auto repair shops stem from communication deficiencies. From miscommunication to lack of communication and improper communication, these barriers can wreak havoc on your shop's productivity and customer satisfaction. But fear not! Coach Cotton shares ten invaluable tips to improve communication, including clear roles and responsibilities, regular meetings, and using the right communication channels. Plus, he highlights the importance of empathy, respect, and detailed documentation. So, if you're ready to take your auto repair shop to the next level, tune in and unlock the power of effective communication. Don't forget to subscribe, share with fellow shop owners, and leave a review if you enjoy the episode. Let's build a thriving community together! [00:01:02] Barriers to Communication Miscommunication, lack of communication, and improper communication in auto repair shops.[00:03:39] Importance of Effective Communication in Auto Repair Shops The significance of clear and effective communication between service advisors, technicians, and ownership. [00:05:42] Suggestions to Improve Communication in Auto Repair Shops Establishing clear roles, holding regular meetings, using appropriate communication channels, implementing communication software, and more. [00:11:19] Importance of Effective Communication in Auto Repair Shops Tips for creating a more efficient, productive, and harmonious auto repair shop through effective communication. [00:12:14] Gratitude for Listeners and Sponsor Expressing gratitude to listeners and acknowledging the support of sponsor Shop Marketing Pros.[00:13:13] Video Format on YouTube and Call for Audience Input Announcement of podcast episodes being available in video format on YouTube and invitation for audience input on future topics.Don't forget to rate and review us! Connect with Chris:[email protected]: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency
When Your Auto Repair Shop is Running on Empty: Case Study: California [E121]
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermindAre you struggling to make your auto repair shop profitable? In this podcast, Coach Chris Cotton shares his experience working with a struggling auto repair shop in California. The shop was making $0 despite being a $3 million a year shop, and the owner had $100,000 in cash set aside but knew that something bad would happen if they didn't take action. Coach Cotton discovered that the shop had a low parts margin, underperforming labor margin, and low technician productivity. To turn things around, he suggested increasing prices, slowing down the car count, and hiring more service advisors. However, the owner was not willing to invest in the changes suggested by Chris. The most valuable lesson from this podcast is the importance of accountability and making tough decisions, even if it means letting go of friends or family members who are not contributing to the success of the business. Chris emphasizes the need for continuous learning and growth to take your auto repair business to the next level.Introduction [00:00:06] Introduction to the podcast and its purpose.Struggling Auto Repair Shop [00:00:59] Discussion of a struggling auto repair shop in California, including its potential, issues, and missed opportunities.Managing Car Count for Success [00:10:01] Importance of managing car count for success, reducing car count, and increasing technician productivity in a busy shop.Increasing pricing and slowing car count [00:11:07] The coach discusses how the struggling auto repair shop in California needed to increase pricing on oil changes and smogs to survive and slow down the car count to do a better job.Accountability and letting go of employees [00:13:00] The coach talks about how the shop had an accountability problem and identified employees that needed to be let go, but they were friends of the family, and they didn't have it in their heart to do it.Hope versus faith [00:14:09] The coach talks about how the owner had hope but wasn't willing to have faith, and how he believed in the owner, but unfortunately, the owner didn't believe in himself, and the shop is probably out of business at this point.Don't forget to rate and review us! Connect with Chris:[email protected]: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor...
How Can You Improve Your Auto Repair Shop's Profitability? Case Study: Texas [E120]
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermindAre you running an auto repair shop and struggling with cash flow? In this podcast, Coach Chris Cotton from Auto Fix Auto Shop Coaching shares a success story of a shop in Houston that overcame its cash flow issues and increased its net profit by 5%. In under 6 months! The secret? Improving their DVI process, introducing a maintenance schedule program, and teaching their staff about the benefits of BG products. By doing so, the shop's average estimate went up by $400 per ticket, and their average repair order increased from $600 to $829.But that's not all. Coach Cotton also talks about the importance of effective management, marketing, and continuous improvement. He shares valuable metrics and KPIs that his team tracks, and emphasizes the need to focus on improving processes and procedures before considering a second location.If you're looking for practical advice on how to increase your auto repair shop's profitability, this podcast is a must-listen. Learn from a real-life success story and discover how you can take your shop to the next level.Introduction [00:00:06] Introduction to the podcast and its purpose.Success Story of a Shop [00:02:09] A success story of a shop in Houston, Texas, that was able to increase its sales and net profit by making minor tweaks to its DVI process and introducing a maintenance schedule program.Improvements in Labor Gross Profit Margin [00:09:06] The labor gross profit margin of the shop has gone up by 13%, and the technician productivity has increased by 10%.Bay Utilization [00:10:10] Importance of maximizing bay utilization before expanding to a second location.Marketing and Image [00:11:20] Discussion of the importance of marketing and image, and a recommendation for Shop Marketing Pros.Metrics and Processes [00:13:38] Improvements in build hours, close rate, effective labor rate, and labor hours per repair order through better processes and procedures.Don't forget to rate and review us! Connect with Chris:[email protected]: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #autoops #onlinebooking #serviceadvisor #serviceadvisorefficiency
Is Your "Fishbowl" Mentality Holding Your Auto Repair Shop Back? A Nationwide Comparison [E119]
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. To take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here:https://www.facebook.com/groups/autorepairmarketingmastermindAre you an auto repair shop owner feeling stuck in a "fishbowl" with no way out? Coach Chris Cotton from Auto Fix Auto Shop Coaching has helped over 500 shops across the country and has rarely encountered a situation that he hasn't seen or coached around. In his podcast, "The Weekly Blitz," he shares insider knowledge, industry developments, and practical business strategies to help shop owners see the bigger picture.The most valuable lesson from this podcast is the importance of making small incremental changes in an auto repair shop to have a significant impact on the business. Cotton shares success stories of shops that have gone from consistently losing money to making a profit by refining their processes and increasing their productivity. He also emphasizes the importance of having a good shop management system that is cloud-based and does a digital vehicle inspection.Cotton encourages auto repair shop owners to seek help and not be limited by their "fishbowl" mentality. He believes that any shop in any area can achieve success with the right direction and help. So, if you're an auto repair shop owner looking to improve your business, tune in to "The Weekly Blitz" and take the first step towards success.National and Regional Averages [00:02:20] Coach Chris Cotton shares data on national and regional averages for various metrics in auto repair shops, including return on investment, gross profit, net profit, technician productivity, and more.Getting Out of the Fishbowl [00:01:02] Coach Chris Cotton discusses the common problem of auto repair shop owners feeling stuck in their "fishbowl" and how to help them see the bigger picture and improve their businesses.Case Study from a Shop in California [00:02:20] Coach Chris Cotton teases a case study from a shop in California with a surprising ending, to be covered in episode #121.Small Changes, Big Impact [00:12:03] Coach Chris Cotton discusses how small incremental changes can have a huge impact on an auto repair shop's business, with examples of a shop going from losing money to making a profit.Marketing and Branding with Shop Marketing Pros [00:14:26] Coach Chris Cotton recommends Shop Marketing Pros for auto repair shop marketing and branding, and shares how they helped a shop increase their car count.Profitability and Upside [00:19:05] Coach Chris Cotton shares success stories of auto repair shops in South Texas, East Coast, SouthWest and West Coast all with increased profitability and upside realized through small tweaks and process improvements.Don't forget to rate and review us! Connect with Chris:[email protected]: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: