Remarkable Results Radio Podcast
Carm Capriotto, AAP
Updated about 15 hours agoEver wonder what differentiates successful businesses, especially in the automotive aftermarket? Do you have a strong interest in great leadership, business strategies, and the desire to uncover just how successful business people achieved or executed their success? Remarkable Results Podcast is for you. The podcast interviews successful automotive aftermarket professional service entrepreneurs to discover their business success stories. The show also interviews technicians, shop managers, technicians and leaders from distribution and manufacturing. Listen to Learn each week, and strive to take just one thing away with you … One thing that sparked an idea or action within you, that you can implement or pass on. Our guests' stories will show that Remarkable Results come in many forms and fashions, some instant and many more disguised as daily challenges that were overcome.
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Episodes (563)
Brakes for Breasts: Breast Cancer Vaccine Update 2025 [THA 443]
Thanks to our Partners, NAPA TRACS, and Today's Class This episode features Brakes for Breasts co-founders Leigh Anne Best and Laura Frank, along with Cleveland Clinic researcher Dr. Justin Johnson, as they celebrate the automotive industry’s role in raising over $2 million for breast cancer vaccine research. They share the initiative’s grassroots beginnings, its 100% donation to research model, and provide an update on the vaccine’s progress, highlighting the completion of Phase One trials and the upcoming launch of Phase Two. A key highlight of the campaign: During October, independent auto repair shops across the U.S. offer free brake pads to customers. For every brake service performed, the customer receives their brake pads at no cost and only pays for labor and other parts. In turn, each participating shop donates 10% of the brake service total to the Cleveland Clinic Breast Cancer Vaccine Research Fund. The episode also shares the inspiring story of Jennifer Davis, the first vaccine recipient, and encourages more shops to get involved in this unique, community driven fundraising effort that’s helping fuel groundbreaking research. Show Notes: Watch Full Video Episode The First Breast Cancer Vaccine Trial Recipient: Jennifer Davis [CC 111]: https://remarkableresults.biz/remarkable-results-radio-podcast/cc111/ Introduction (00:00:00) Celebrating the $2 Million Milestone (00:03:08) Origin Story of Breaks for Breasts (00:03:46) Connection to Cleveland Clinic and Dr. Tuohy (00:06:01) Personal Motivations for Founding (00:06:55) Industry Call to Action and Broader Impact (00:07:31) Expanding Research Beyond Breast Cancer (00:10:09) Clinical Trials Overview: Phase One (00:12:14) Clinical Trials: Phase Two and Three Plans (00:14:08) How Research Funding Works at Cleveland Clinic (00:19:42) 2024 Check Presentation and Fundraising Impact (00:21:03) Jennifer Davis: The First Clinical Trial Patient (00:23:38) Hope and Realistic Expectations...
Mailbox: Write-Off for Weight Loss Drugs, Gambling Winnings, and Employee Handbooks [E180 - Business By The Numbers
Thanks to our partner PromotiveThis week, Hunt Demerast, CPA, dives into three hot-button business questions—each with surprising consequences for your bottom line. From covering weight loss meds for your employees to falling into the payroll HR trap, and even how the IRS is tightening the screws on your gambling losses—this episode breaks it all down, minus the legalese.What You’ll Learn:(00:00:00) Introduction(01:02) Can you write off weight loss drugs like Ozempic for your employees—or yourself?(03:19) The truth about MERPs, HRAs, and what ChatGPT got right and wrong(07:09) The real IRS rule that trips up most owners (hint: it's about fairness)(11:28) Gambling tax rule changes that could cost you—even if you lose(16:04) What triggers a W2-G, and how scratch-offs could land you a surprise tax bill(23:30) Why HR modules from payroll companies are often a waste of money(25:50) A real-life story that cost Hunt money—and why handbooks matter(29:52) What every business owner should review in their employee handbookWhy It Matters: If you’re a shop owner or small business operator trying to make smart decisions on health benefits, tax deductions, and HR compliance, this episode is a must-listen. Hunt pulls back the curtain on commonly misunderstood write-offs, state labor laws, and how small mistakes can lead to big headaches.Thanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest
What We Can Learn From Jurassic Park [E194] - Diagnosing the Aftermarket A to Z
Thanks to our Partner, NAPA Autotech TrainingMatt Fanslow dives into an unexpected but fascinating comparison between Jurassic Park and the auto repair industry, exploring themes of chaos theory, unintended consequences, and the importance of foundational knowledge. Drawing parallels from the iconic film (and Michael Crichton’s novels), Matt discusses how small decisions—like cutting corners or skipping fundamentals—can lead to big, unpredictable outcomes in business, careers, and life.Key Topics Discussed:"Your Scientists Were So Preoccupied With Whether They Could, They Didn’t Stop to Think If They Should"How the pursuit of innovation without foresight mirrors challenges in the automotive industry.The dangers of prioritizing profit or speed over sustainability and safety.Chaos Theory & The Butterfly EffectSmall, seemingly insignificant actions can have massive consequences (e.g., a poorly coded security system in Jurassic Park → dinosaur chaos).Applying this to business: How initial conditions (hiring, training, ethics) shape long-term success or failure.The Perils of Skipping FundamentalsIan Malcolm’s critique in Jurassic Park: "You stood on the shoulders of giants but never learned the underlying theory."Why technicians can’t jump straight to advanced diagnostics (e.g., lab scopes) without mastering electrical fundamentals."Fundamental ≠ easy. It’s the foundation everything else relies on."Unintended Consequences in Auto RepairNedry’s sabotage: How underpaying for critical services (e.g., software, training) backfires.Diet analogy: One unhealthy choice can undermine progress—just like one overlooked repair detail can lead to comebacks.Awareness & the "Little Things"The importance of paying attention to details in workflows, customer service, and team dynamics.Why hindsight often reveals blind spots—and how to cultivate proactive awareness.Notable Quotes:"Chaos theory isn’t about randomness—it’s about how tiny, early decisions create unpredictable outcomes.""You can’t win the lottery without buying a ticket, but you also can’t master diagnostics without understanding electricity.""Respect the journey. Mastery isn’t just about skill; it’s about humility and earned wisdom."Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Contact InformationEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.
Write a Children's Book with Ben Tilson [E162] - The Auto Repair Marketing Podcast
Thanks to our Partners, Shop Boss and AppFueledEver meet someone in this industry doing something completely out of the box, and it works? That’s Ben Tilson.Kim sits down with Ben, the second-generation owner of Tilson’s Auto Repair in Rochester, Minnesota. He’s not just growing a solid shop, he’s writing children’s books to spark curiosity and pride in the next generation of technicians. And no, it’s not a gimmick. These books are rooted in Ben’s journey with dyslexia and a passion for storytelling that’s reshaping how kids and their parents see the auto repair world.We dive into the making of Technician Colton’s 10 Steps to an Oil Change and Olivia’s ABCs to a Car, how these books are being shared with local libraries, schools, and families, and how they’re quietly laying the foundation for future techs. His mission is clear: show kids that trades matter, that working with your hands is something to be proud of, and that this industry is filled with real opportunity.But the episode goes way beyond books. We talk about Ben’s creative, grassroots marketing strategies, hosting community events, shop tours, dance parties, Santa in a sleigh, and more. These aren’t big-budget campaigns. They’re smart, authentic ways to build trust, brand loyalty, and lasting community ties.This one’s not just inspiring, it’s a reminder that when you lean into who you are and lead with heart, you don’t just grow your shop. You build a legacy.This episode is sponsored by Shop Boss. Shop Management software that works the way you need it to right out of the box. Want to revolutionize your marketing? AppFueled does it all email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.comHow To Get In Touch With The GuestBen Tilson, Tilson’s Auto CareTilson’s Auto Care FacebookLagniappe (Books, Links, Other Podcasts, etc)Technician Colton’s 10 Steps to an Oil ChangeOlivia’s ABCs to a CarGet The Ultimate Guide to Auto Repair Shop MarketingPlan With The ProsShow Notes with TimestampsIntroduction and Sponsor Acknowledgment (00:00:01) Kim introduces the episode, mentions scheduling Ben, and thanks the podcast sponsors.Meet Ben Tilson & Tilson Auto Repair Background (00:00:55) Kim introduces Ben, discusses how she met him, and asks about the history and ownership of Tilson Auto Repair.Family Dynamics and Business Growth (00:02:20) Ben shares about second-generation ownership, working with his brother, and the shop’s growth through four locations.Sibling Partnership and Roles (00:04:14) Ben explains how he and his brother divide responsibilities and maintain a strong sibling relationship outside work.Other Siblings and Ben’s Path to the Business (00:06:06) Ben talks about his sisters, his college experience, and how he and his brother...
The Power of Accountability: You Can’t Grow Alone! [RR 1049]
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Recorded at the Institute Summit 2025, Tracy Holt and Patrece Holt Vance, a brother-sister duo from a family owned shop, share how their business transitioned into a new era of strategic growth and profitability under their leadership. They credit much of their progress to the accountability and peer support they found through the Institute’s Peer Groups. Tracy and Patrice also open up about the critical role of workplace culture and employee well-being in their success, and Tracy reflects on how a personal tragedy reshaped his "why" and fuels his drive today. Tracy Holt and Patrece Holt Vance, Performance Place, South Jordan, UT Show Notes Watch Full Video Episode The Institute of Automotive Business Excellence: https://www.wearetheinstitute.com/ Don’t Sell, Connect: The Power of Emotion with Your Clients [RR 1032]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1032/ Introduction (00:00:00) Guest Introductions and Family Business Background (00:01:01) Composite Partner Program and Accountability (00:02:00) Vulnerability and Sharing Struggles (00:04:14) Common Struggles Among Shop Owners (00:05:40) Summit Speakers and Dan Clark’s Message (00:06:12) The Evolving 'Why' and Taking Action (00:07:07) H Self-Doubt and Risk in Business (00:08:03) Family Dynamics and Succession (00:08:32) Balancing Work and Family Life (00:09:40) Major Life Pivot and Business Purpose (00:11:18) Lessons from Adversity and Team Building (00:13:08) CRM, Marketing, and Customer Loyalty (00:18:16) Profitability, Expansion, and Growth Mindset (00:19:20) Intuition and Sustainable Growth (00:20:39) Cost Management and Expense Control (00:22:10) Fear of Failure and Shifting Mindsets (00:24:24) Expansion, ROI, and Vision (00:26:38) Customer Relations and Word-of-Mouth (00:26:54) Opportunities, Multi-Shop Growth, and Caution (00:28:41) Conference Takeaways: Culture and Accountability (00:30:30) Continuous Improvement and Community Involvement (00:33:06) Implementing Conference Learnings (00:33:52) Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook:
A Simple formula for Artful Story Telling [E052] - Speak Up! Effective Communication
Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-BoundWatch Full Video EpisodeWOTDGregarious gre·gar·i·ousadjective1. (Of a person) - Fond of company sociable.2. (Of animals) - Living in flocks or loosely organized communities3. (Of plants) - Growing in open clusters or in pure associations…No matter the situation you find yourself in, storytelling is one of the most important things we can do to create shared experiences as humans. They help us understand each other, connect with one another, and even learn to empathize or identify with others.Whether it is for business, for humor, or for a moral lesson - a good story is easier for any human audience to focus on and listen to and retain information from and all of this makes stories a powerful tool in your communication tool box.Here is the formula:LA (Location Action) *Helen, our club president suggested we remember this as the story starts in “Los Angeles”)WantObstacleResolutionNext time you have a story to tell: Remember - Location - Action - Want - Obstacle - ResolutionSomething to add? Something you’re curious about? Something you’d like to talk about? - email me here: [email protected] You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comShop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Contact InformationEmail Craig O'Neill: [email protected] Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmastersThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Tools of the Trade: What Every Shop Actually Needs [E217] - Chris Cotton Weekly Blitz
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here:
Transportation as a Lifeline: The Hidden Power of Your Shop [THA 442]
Thanks to our Partners, NAPA TRACS, and Today's Class This episode highlights the life-changing impact of reliable transportation and the power of volunteerism in the automotive industry. Featuring Hands of the Carpenter in Denver and Onramp DFW in Dallas-Fort Worth, two organizations that provide vehicles and repairs to people in need, it explores how mobility creates freedom, opportunity, and lasting change. Shop owner Chris Cloutier shares how supporting these efforts boosts morale within shops and gives employees a renewed sense of purpose. Listeners are encouraged to give back by donating time, services, or resources, reinforcing the industry's unique ability to uplift lives and strengthen communities. Chris Cloutier, Golden Rule Auto Care and CEO of Autoflow. OnRamp DFW: https://www.onrampdfw.org/ Hands of the Carpenter: https://www.handsofthecarpenter.org/ Show Notes: Watch Full Video Episode Introduction (00:00:00) The Importance of Transportation (00:02:23) Challenges for Shop Owners Helping Others (00:03:05) Hands of the Carpenter Overview (00:04:33) The Impact of Transportation on Single Moms (00:05:44) The Value of Reliable Vehicles (00:08:04) Refugee Family Story (00:09:46) Vetting and Car Distribution Process (00:11:58) Hands of the Carpenter’s Long-Term Support (00:14:01) Single Mom’s Journey to Stability (00:16:33) How Vehicles Are Sourced (00:20:19) Vehicle Donation and Repurposing (00:21:23) Scale of Support and Impact (00:23:41) Funding and Community Partnerships (00:24:06)
Tax Changes: How to Maximize the Changes in Your Shop [E179] - Business By The Numbers
Thanks to our partner PromotiveThis week on Business by the Numbers, Hunt Demerast, CPA at Paar Melis & Associates, returns to break down what the new “Big Beautiful Bill” really means for shop owners and employees. From tax-free overtime myths to what counts as a "qualified" tip, Hunt pulls back the curtain on the IRS's latest updates and what they actually mean for your bottom line.He also dives into one surprising tax change that nobody’s talking about—yet could massively simplify your year-end planning.What You’ll Learn in This Episode:(03:33) The truth behind tax-free tips—are auto shops even eligible?(14:38) The real winners in the new overtime tax break (and why it’s not shop owners)(21:02) What “qualified overtime” really means (and why USA Today got it wrong)(25:46) A realistic tax savings example for your team(29:25) Why pass-through entity taxes may disappear—and what to do before they doTakeaway: Don’t rush to change your pay structure just yet. Hunt explains why "hurry up and wait" is your smartest strategy for now.Thanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
Building Great Teams with J.R. Portman [E161] - The Auto Repair Marketing Podcast
Thanks to our Partners, Shop Boss and AppFueledWe all want great teams, but most shop owners don’t realize that a high-performing team doesn’t start with talent; it starts with culture. In this episode, I sit down with my right-hand man, J.R. Portman, and we unpack the real story behind building and keeping a team that not only performs but thrives.JR’s been instrumental in shaping the culture here at Shop Marketing Pros, and together we walk through what it takes to build a team from scratch, the brutal cost of hanging on to the wrong people, and how to create an environment where your team steps up even when you’re on vacation.We’ll get into hiring for character vs. capability, how tools like EOS and DISC can transform your business, what “core values” actually mean in the real world, and the moment when your team starts running the business better than you do.This isn’t fluff. It’s real talk about what culture is, what happens when you get it wrong, and how it feels when you finally get it right. This episode is sponsored by Shop Boss, manage and grow your shop with top features like integrated payments from 360 Payments. Are you ready to convert clients to members? AppFueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.comLagniappe (Books, Links, Other Podcasts, etc)EOS (Entrepreneurial Operating System)Shop Marketing Pros - Core ValuesThe Five Dysfunctions of a Team BookDISC AssessmentsShow Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:01) Brief intro to the podcast, host, guest, and sponsor messages.JR’s Role and Team Building Philosophy (00:00:56) JR’s background, importance of team and culture, inevitability of workplace culture.Hiring for Character vs. Skill (00:02:38) Challenges in hiring, value of character over skill, teachability, and long-term impact.Personal Stories: Hiring for Character (00:04:34) Examples from Shop Marketing Pros, hiring people with no marketing background, teachability.Culture Forms with or Without You (00:08:14) Unintentional culture, negative environments, and the need for intentional leadership.Long Road to Positive Culture (00:09:48) Building culture takes time, sometimes requires hard choices, removing toxic high performers.Impact of Hiring for Culture (00:10:50) How hiring for culture affects retention, team performance, and broadens hiring pool.Employee Growth and Retention Stories (00:12:30) Michelle’s journey from assistant to SEO lead, training and internal growth.Using Assessments in Hiring (00:14:10) DISC, Kolbe, and other assessments to understand and hire for character.Sponsor Messages (00:15:24) Additional sponsor messages and product features.Defining Company Culture (00:17:18) What culture really means, how it’s perceived internally and externally.Culture’s External Impact (00:19:41) How culture affects customer experience and business...
Music, Metal, and Shop Morale [E193] - Diagnosing the Aftermarket A to Z
Thanks to our Partner, NAPA Autotech TrainingEpisode Highlights:Metal Music & CultureMatt opens with a quote from the documentary Metal: A Headbanger’s Journey by Sam Dunn, discussing how metal celebrates what society often denies and why it remains a culture of outsiders.Shares his experience attending the Summer of Loud festival with his 10-year-old son, Christian, where they saw The Devil Wears Prada, Beartooth, I Prevail, Killswitch Engage, and Parkway Drive.Reflects on the positive atmosphere at metal concerts, breaking stereotypes about metal fans being angry or self-centered.Christian’s Guitar PerformanceChristian, who has been taking guitar lessons for a few months, performed a medley at the Universal Music Center’s music fest in Red Wing, Minnesota.His set included:Eruption & Ain’t Talkin’ ‘Bout Love (Van Halen)Seek & Destroy & Master of Puppets (Metallica)Careless Whisper (Wham!)The crowd’s reaction shifted from curiosity to excitement as he played, proving his talent and stage presence.Listener Questions Answered"What do terms like ‘putting someone over’ or ‘getting a pop’ mean?"Matt explains these are wrestling terms borrowed from pro wrestling lingo:"Putting someone over" = Making someone look good (e.g., helping them win or appear strong)."Getting a pop" = Eliciting a big reaction from the crowd (cheers or boos)."Kayfabe" = Maintaining the illusion that wrestling is real.He clarifies that while wrestling outcomes are scripted (a work), the physical toll is very real."What are the music rules in your shop?"No strict rules—each bay has its own stereo.Genres range from metal to country to golden oldies, depending on who’s working.The shop’s soundproofing means customers never hear the music, so anything goes.(Matt jokes that if there were a rule, it’d be: "We play both kinds of music—heavy and metal.")"Is your shop air-conditioned?"Yes! They installed A/C last summer, and it’s been a game-changer for morale and productivity.Before A/C, the heat and humidity drained energy by mid-afternoon.Now, production stays high, attitudes are better, and it’s a major perk for attracting talent.Matt quotes a competitor: "If anything ever happens to our A/C, we’re getting a bigger one."Final ThoughtsEncourages listeners to challenge stereotypes—whether in the automotive industry or music scenes.Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Contact InformationEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio...
Your Solution To: Missing Credits, Expenses, and Parts Tracking [RR 1048]
Thanks to our Partners, NAPA Auto Care and NAPA TRACS This episode features Alex and Bob Saladna, father and son founders of WickedFile, as they share how their software helps auto repair shops boost profitability by tracking parts, returns, and credits. WickedFile uncovers hidden losses from uncredited returns, missing parts, and even employee theft. A standout feature, Navigator, is an AI assistant that answers questions about shop data, offering insights into declined jobs, inventory, and customer trends. The system also streamlines audits and generates custom reports, freeing up shop owners to focus on growth. Whether you're looking to reduce losses or gain better control of your business, this episode offers practical, high-impact tools for shop success. Alex and Bob Saladna, WickedFile Show Notes Watch Full Video Episode Tracking Parts and Expenses with Data Mining: Discover Your Weaknesses: https://remarkableresults.biz/remarkable-results-radio-podcast/e970/ Introduction (00:00:00) WickedFile’s Impact and Updates (00:02:25) Parts Management Challenges in Shops (00:03:40) Examples of Loss and Vendor Issues (00:04:46) Supplier Accountability and Credit Assurance (00:05:27) WickedFile’s Profitability Impact (00:06:13) Tracking Every Dollar and Credit Recovery (00:07:54) WickedFile’s Dashboard and Red Flags (00:09:45) Clarifying Profit Metrics (00:10:44) Catching Bad Actors and Expense Matching (00:11:02) Audit Readiness and Transaction Transparency (00:12:17) Introduction of Navigator AI Assistant (00:17:26) Navigator in Action: Declined Jobs Analysis (00:17:47) Using Navigator for Inventory Optimization (00:22:00) Deeper Business Insights and Marketing (00:25:27) Ease of Document Input and Adoption (00:26:01) A Origin Story of WickedFile (00:27:09) Custom Reports Feature (00:30:10) I High-Risk Repair Orders Example (00:32:16) Behavioral Impact and Operational Efficiency (00:33:58) Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club:
Series Episode #4 Why Workflow Matters More Than You Think [E216] - Chris Cotton Weekly Blitz
Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the critical role of structured workflow management within auto repair shops. He breaks down a comprehensive seven-step core workflow that guides the entire repair process from the initial vehicle check in n, through diagnostics and repairs, all the way to the final customer pick-up. Chris emphasizes the necessity of establishing and maintaining clear standard operating procedures (SOPs) at every stage, explaining how these documented processes are essential for increasing shop efficiency, enhancing customer satisfaction, and ultimately driving greater profitability. Throughout the episode, Chris shares actionable advice for shop owners and managers on how to effectively document each step of their workflow and train their teams to follow these procedures consistently. He discusses common pitfalls that lead to chaos and inefficiency in the absence of SOPs, and provides practical strategies for overcoming these challenges. By implementing structured workflows, shop owners can streamline operations, minimize errors, and create a more organized and productive work environment....
How we Talk About Money (Discussing Payment Options) [E051] - Speak Up! Effective Communication
Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn our episode today…How we talk about money.If I think back to the earliest time of my career as a service advisor - my closing interactions with clients on occasion, felt somewhat awkward when taking payment. It wasn’t awkward because the business component of the job is wrong or weird - it wasn’t awkward because I felt sorry for them due to the cost of transmission work (I did feel sorry for folks) - It was awkward because when you’re having a great conversation shifting into talk about money is sometimes, really stupidly awkward! That’s OK.But sometimes - we make it even MORE awkward by not communicating well around the way payments for services can occurs. That is why in today’s episode - we’re talking about how we talk about money.ParsimoniousWOTDWe’re back - and the WOTD is ParsimoniousIt not only an adjective.It’s a euphemism for someone who is cheap!It means!unwilling to spend money or use resources; stingy or frugal.It’s a good word for my topic today.Because some of you are really parsimonious… particularly when it comes to credit card processing fees! OK - processing fees are a thing I feel like every business owner agrees on universally.They suck. There are a few extreme reactions I see to this that are a little alarming. I’ll list three - and then you’ll see why I feel this topic was worth bringing to Speak Up as communication is once again the solution. Though now I am thinking I should have also called in my friend Hunt Demerest from “Business by the Numbers! Next time! Totally in his turf here.One Extreme - a number of shops will argue its just a cost of doing business - so they just eat the cost and go about business. (some will just build it into their pricing and be done with it.)But since processing fees can amount to tens of thousands of dollars in lost profits each year. Those numbers should end the argument that “it’s just a cost of doing business.”Plus - if you’re in a market that is more… parsimonious… you may find competition makes this more challenging- no matter how great you are.I think it’s a cost you can do something about - and we’ll explain how in a moment.Another extreme: “No we don’t take credit cards.” This effectively eliminated fees. Sure. But at a tremendous cost of convenience...
Women In NAPA (WIN): Building a Supportive Community [THA 441]
Thanks to our Partners, NAPA TRACS, and Today's Class This episode spotlights the launch of Women in NAPA (WIN), a new initiative created to celebrate NAPA’s 100th anniversary by empowering women throughout the NAPA family, including shop owners, technicians, warehouse employees, sales team, and corporate team members alike. WIN provides a dedicated networking platform and distinctive “bolt bracelets” to cultivate connections and community. The discussion explores the unique challenges women face in the male-dominated automotive industry, emphasizing the value of mentorship, training, and representation. WIN also aims to inspire the next generation, supporting recruitment efforts and promoting diversity across the industry. With a focus on professional growth, personal development, and work-life balance, the program aspires to help women learn, lead, and thrive. Lauren Briggs, Sales & Marketing Director. NAPA Auto Care. Lauren's previous episodes HERE Aubrey Amborn, Director of Sales, Net Driven Alberta Santistevan, Program Communications Manager Tammy Shoemaker, Tinley Park Auto Repair, Tinley Park, IL Show Notes: Watch Full Video Episode https://www.womeninnapa.com/ Introduction (00:00:00) Purpose and Launch of Women in NAPA (00:04:40) Website and Membership Details (00:05:37) Inclusivity and Target Audience (00:06:31) Importance of Community and Support (00:08:00) Program Origins and Leadership Support (00:11:43) Young Talent and Team Culture (00:14:28) The Leading Ladies and Symbolism of Bracelets (00:15:14) Aubrey’s Perspective and Industry Evolution (00:16:05) Encouraging Male Support and Industry Balance (00:18:32)...
The Big Beautiful Bill: What These Tax Changes Mean to You and Your Business [E178] - Business By The Numbers
Thanks to our partner PromotiveA 900-page monster of a law just dropped—and it’s about to change how you pay taxes, deduct expenses, and run payroll at your repair shop.This week, Hunt Demerast, CPA at Paar Melis & Associates, breaks down the One Big Beautiful Bill Act (OBBA) and how its sweeping tax reforms affect your shop, your employees, and your personal finances. You’ll hear what stayed the same, what changed unexpectedly, and what you need to keep an eye on before making any big moves.From bonus depreciation to SALT deduction caps, tips and overtime loopholes to gambling losses—yep, that's in there too—this episode simplifies the complex and sets you up for strategic tax savings.What You’ll Learn:00:34 – Why the “Big Beautiful Bill” is no joke02:24 – What’s not in the bill: no politics, just business04:45 – Child Tax Credit: what stays the same and why it matters07:03 – QBI deduction: still 20%, but what it means for your bottom line09:27 – Bonus Depreciation: the biggest unspoken impact11:12 – SALT Cap raised to $40k: huge win for high-tax states16:55 – 3 campaign promises that actually passed17:10 – No tax on Social Security? Yes…and no19:34 – Tips & Overtime: $25k income deduction per category24:08 – Gambling losses capped at 90%: a hidden tax hike?26:22 – Are meals finally off the table?28:11 – Trump Accounts: the “non-IRA IRA” for your kids30:31 – Car loan interest deduction—boon or trap?33:24 – Qualified Production Property: a sleeper hit for shop owners?35:45 – What you should (and shouldn’t) do nowThanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest
Titan Sub, Challenger, and Data [E192] - Diagnosing the Aftermarket A to Z
Thanks to our Partner, NAPA Autotech TrainingIn this thought-provoking episode, Matt Fanslow draws parallels between the tragic failures of the Titan submersible and the Space Shuttle Challenger and the common pitfalls in the automotive aftermarket industry. He discusses how ignoring expert advice, dismissing data, and letting ego drive decisions can lead to catastrophic consequences—whether in deep-sea exploration, space travel, or running a repair shop.Matt reflects on the importance of heeding warning signs, fostering a culture of curiosity, and making data-driven decisions to ensure business success and safety. He also shares insights on leadership, accountability, and the dangers of the Dunning-Kruger effect in automotive repair.Key Topics Discussed:The Titan Sub TragedyHow ignoring engineering warnings led to disaster.The dangers of cutting corners for cost savings.Parallels to shops ignoring best practices in repairs.The Challenger DisasterOverlooking expert concerns for the sake of progress.The human cost of preventable failures.Ego & Ignoring Data in the AftermarketWhy shop owners/managers dismiss KPIs and expert advice.The dangers of "This is how we’ve always done it" thinking.Case studies of shops that succeed vs. those that struggle.Dunning-Kruger Effect in Automotive RepairHow overconfidence leads to mistakes.The importance of continuous learning and humility.Leadership & AccountabilityWhy fear and ego hold businesses back.How to foster a culture of improvement.Final Thoughts & TakeawaysThe importance of data-driven decisions.Encouragement to seek training and mentorship.Notable Quotes:"Ignoring warning signs—whether in deep-sea exploration or auto repair—leads to failure. The data is there; we just have to look at it.""Ego and fear are the two biggest roadblocks to success in this industry.""If your shop is struggling, the first question should be: Are we ignoring the experts and the data?"Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Contact InformationEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental...
Marketing Auto Body Shops with Daniel Burkholder [E160] - The Auto Repair Marketing Podcast
Most shop owners don’t think about marketing when things are going great, but wait until the car count drops or the phones go quiet. That’s when the panic hits, and all eyes turn to marketing. But what if your shop’s struggles aren’t about marketing at all?In this episode, I sit down with Daniel Burkholder from Body Shop Marketing to explore a lesser-known aspect of the collision industry. Daniel’s been in this world since he was a kid, growing up in the family’s body shop, and now he’s on the frontlines helping collision shop owners navigate a changing landscape.We talk about what a Direct Repair Program (DRP) is, how it affects a shop’s autonomy, and why relying on insurance companies for car count is a dangerous game. You’ll hear how customer behavior is shifting even with DRPs in play and how shops that aren’t actively marketing are gambling with their future.This episode is loaded with insights about the customer journey in the collision space, the rising importance of Google search, the power of reputation, and why the best time to market is when you don’t need the work. Whether you’re all mechanical or have a toe in the collision side, this is a conversation worth tuning into. This episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you. AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait, get started today at appfueled.comHow To Get In Touch With the GuestDaniel BurkholderBody Shop MarketingLagniappe (Books, Links, Other Podcasts, etc)Collision Vision Podcast by Cole StrandbergShow Notes with TimestampsHow To Get In TouchJoin The Auto Repair Marketing Mastermind Group on FacebookMeet The ProsFollow SMP on FacebookFollow SMP on InstagramGet The Ultimate Guide to Auto Repair Shop Marketing Book Email Us Podcast Questions or Topics Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from...
Eating Electric: Fueling Your Body for Longevity [RR 1047]
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Recorded at the TST Big Event, John Anello passionately advocates for holistic health and nutrition, drawing from personal experiences and research. He shares practical tips on balanced eating, the power of natural, unprocessed foods like homemade beet juice, and the benefits of exercise and lifestyle choices for longevity and disease prevention. The conversation sheds light on common health challenges in the automotive industry and encourages listeners to take charge of their well-being through regular health monitoring, proactive self-care, and informed dietary decisions. Show Notes Watch Full Video Episode TST Big Event 2025: https://www.tstseminars.org/ Introduction (00:00:00) John’s Background and Early Health Observations (00:01:56) COVID-19 as a Catalyst for Health Focus (00:05:56) Observations in Automotive Shops (00:07:43) Proactive Health Diagnostics (00:09:25) Body Aging, Stress, and Diet Fundamentals (00:13:34) Moderation and Understanding Nutrition (00:15:01) Cholesterol, Brain Health, and Immune Chicken Recipe (00:16:26) Supplements, Sunlight, and Exercise (00:24:12) Medication, Longevity, and Statins (00:26:26) Meal Prep, Containers, and Italian Diet (00:29:01) Sugar, Diabetes, and Electric Food (00:30:47) Discipline, Regimen, and Sleep (00:35:51) Organic Food, Farming Practices, and Minerals (00:38:01) Detoxing, Chemical Exposure, and Testing (00:41:01) Doctors, Pharmaceuticals, and Personal Choice (00:42:58) Dental Health and Natural Remedies (00:43:52) Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram:
Millennial Stats [E050] - Speak Up! Effective Communication
Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn our Episode today - We’re discussing some current millennial insights.Yep. Everyone’s favorite generation to reference is now well into their 40’s and comprises a significant portion of the job market today.While on the surface - the aftermarket (and everyone else) appeared to struggle to connect with this generation - millennials are now shaping the aftermarket.Our panel today is pure 100% Millennial -featuring our host Craig O’Neill, who welcomes Kent Bullard, Chief Operations Officer at the Institute for Automotive Excellence and Sara Fraser VP of Business Development Auto Ignite Management. The trio will be discussing compelling statistics related to the generation born between 1981 and 1996 and provide outstanding takeaways for managers, owners, and employees to better understand and engage this vital part of your workforce and client base.Wanted! Speak Up Listeners, please add your input in the survey crafted by Kent Bullard:Participate Here: Millennial Insight Survey: Customers, Careers & Culture in Auto RepairParticipants will benefit by receiving updates on the results at the conclusion of the survey August 1, 2025.Listen in as Craig converses on the following stats with Sara and Kent, and you will learn many practical things to improve interactions and get better engagement with your (now middle aged) colleagues and clients!83%The number of millennials that will perform DIY (Do it yourself) research before taking to a shop that will DIFM (Do it for me).84%Of millennials say reviews of a business matter: In terms of doing business with them and in terms of joining that business as a staff member.73%Indicating they found a job on some form of social media.66%Of millennials showing preference for “flat teams” with constant engagement. In other words - they dislike convoluted hierarchy structures that silo teams.71%Is the number stating they consistent performance reviews.Sara discusses having “stay” interviews. 75%State a preference for weekends off. (How is this not 100%?)Kent and Sara elaborate on a few cases where shops have moved to 4 day work weeks.33%State that their work lives do not measure up to the corporate image. In other words, one third are indicating that the way the business is projected is not how it is performing.Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comShop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at
Talk It Out: Fixing Broken Communication in Your Auto Repair Shop [E215] - Chris Cotton Weekly Blitz
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindTo listen to more episodes, make sure and go over to iTunes and or Spotify. Don't forget to rate and review us!...
Mastering Active Delivery: The Key to Lasting Customer Relationships [THA 440]
Thanks to our Partners, NAPA TRACS, and Today's Class Explore the concept of “active delivery” in automotive customer service, an intentional and consistent approach to communication that spans the entire customer journey, from the initial contact to the final vehicle handoff. The discussion highlights how thoughtful interactions can create a powerful and lasting impression, especially in the closing moments. Discover how clear communication, genuine rapport-building, and proactive expectation setting help cultivate trust and long-term loyalty. More than just completing a transaction, active delivery is positioned as a key driver of customer satisfaction, repeat business, and word-of-mouth referrals, making it essential for shops focused on sustainable success. Carlo Sabucco, Sil’s Complete Auto Care Centre, Ontario, Carlo’s previous episodes HERE. Dave Schedin, CompuTrek Automotive Management Systems. Dave’s previous episodes HERE Show Notes: Watch Full Video Episode Introduction (00:00:00) The Importance of Active Delivery (00:02:31) Setting Relationship Expectations from the Start (00:04:10) Systematizing Customer Interactions (00:07:14) Building Rapport and Mirroring Customers (00:09:18) Consistency Across All Touchpoints (00:12:47) Managing Digital and In-Person Experiences (00:22:34) Using Tools to Support Consistency (00:25:25) Adding Human Touch to Digital Interactions (00:26:58) Explaining Value and Quality Control (00:28:07) Never End on the Dollar Amount (00:32:23) Training New Staff in Active Delivery (00:33:29) Evaluating and Developing Staff (00:35:05) Differentiating Your Shop & Consistent Messaging (00:36:50) Love, Grace, and Emotional...
2025 Benchmark Report Part 3 [E177] - Business By The Numbers
Thanks to our partner PromotiveIn this final episode of our Benchmark Report series, Hunt Demarest, CPA with Paar Melis and Associates, uncovers what truly separates the top shops from the rest—productivity, profit margins, and owner involvement.Key takeaways:Top-performing shops average 55%+ productivity, while bottom-tier shops hover around 41%.That 15-point gap translates to $13,000 more sales per technician and $12,000 more sales per bay monthly.Top shops also average $800 per repair order, compared to $575 for the bottom tier.Their labor gross profit margin is roughly 70% vs. 50% for lower performers.Productivity isn’t just tech speed—it’s team, processes, bay usage, and daily consistency.Download your free 2024 Automotive Industry Benchmark Report: https://info.paarmelis.com/2024-automotive-industry-benchmark-report2025 Benchmark Report Part 1: Biggest Changes, Key KPI's and Trends [E175]: https://huntdemarest.captivate.fm/episode/2025-benchmark-report-biggest-changes-key-kpis-and-trends-e1752025 Benchmark Report Part 2 [E176]: https://huntdemarest.captivate.fm/episode/2025-benchmark-part-2-e176Thanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/Business by the Numbers with Hunt Demarest
Why Do We Really Use EGR? [E191] - Diagnosing the Aftermarket A to Z
Thanks to our Partner, NAPA Autotech TrainingIn this technical deep-dive, Matt Fanslow tackles the misconceptions surrounding Exhaust Gas Recirculation (EGR) in modern engines. Far from just a NOx-reduction tool, EGR plays a critical role in thermal efficiency, throttling losses, and combustion control. Matt dismantles common myths (like "lean burns hotter") and explains why engineers use EGR—even as technology evolves.Key Topics CoveredEGR’s Real PurposeBeyond NOx reduction: How inert exhaust gases slow flame fronts, improve thermal efficiency, and reduce throttling losses.Why lean air/fuel ratios don’t burn hotter—but can still cook exhaust valves.Throttling Losses & EfficiencyHow EGR allows wider throttle openings, reducing engine workload and boosting fuel economy.The link between EGR, Atkinson/Miller cycles, and extended combustion push.Internal EGR & Valve TimingModern engines use cam phasing to trap exhaust gases, creating insulating "pockets" that reduce heat loss to cylinder walls.SAE paper highlights: HCCI engines, controlled auto-ignition, and residual gas effects.Why This Matters for TechniciansUnderstanding EGR helps diagnose drivability issues, software updates, and emission failures.Matt’s rabbit-hole warning: Complexity is growing, but so are diagnostic opportunities.Notable Quotes"Lean air/fuel ratios burn longer, not hotter—that’s why exhaust valves fry.""EGR isn’t just about emissions; it’s about making the engine work smarter, not harder.""The more you know why engineers do something, the better you’ll diagnose it."Resources & ReferencesSAE Papers (Available at sae.org):Lean Burn SI Engines: NOx Control via Air/Fuel Ratio Modulation (2017)Impact of Valve Timing on Cold Start Emissions in GDI Engines (2019)Effects of Valve Timing on Residual Gas, Combustion, and Heat Transfer (2009)Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Contact InformationEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
There's No Such Thing As A Price Shopper [E159] - The Auto Repair Marketing Podcast
Thanks to our Partners, App Fueled and Shop BossWhen car count dips and phones go quiet, the first call most shop owners make is to their marketing company. But what if the issue isn’t the marketing at all?In this episode, I sit down with Stan Stokes, creator of GuestX, to talk about a problem every shop owner faces but most misunderstand figuring out why leads aren’t turning into customers. Stan’s been deep in the world of marketing and operations for nearly two decades, and he’s built a tool that shines a light on what’s really happening between the phone ringing and a car showing up in your bay.We’ll dig into topics like lead quality vs. lead conversion, how your service advisors might be unknowingly costing you business, the difference between perceived and actual appointments, and why the phrase “price shopper” might be more excuse than reality.This episode isn’t about assigning blame. It’s about owning your process, getting real insight, and making the moves that will fill your bays with the right cars and the right customers.Thanks to our Partners, App Fueled and Shop BossThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you. Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.comLagniappe (Books, Links, Other Podcasts, etc)Guestx.com Show Notes with TimestampsIntroduction and Sponsor Acknowledgements (00:00:01) Brian introduces the podcast, guest Stan Stokes, and thanks the sponsors.Stan’s Marketing Background and Industry Evolution (00:02:12) Stan shares his marketing experience, the shift from traditional to digital, and the importance of operationalizing data.Marketing vs. Operations: Who’s Responsible for Slowdowns? (00:04:19) Discussion about the misconception that marketing is always to blame when business slows down.Defining Leads and Conversion Rates (00:08:21) Stan explains the need to redefine "lead," discusses lead-to-customer conversion rates, and the importance of classifying calls.Consumer Behavior and the Myth of Price Shoppers (00:16:42) Explores why callers ask about price, the reality of “price shoppers,” and how service advisors should handle these calls.Common Service Advisor Mistakes on Calls (00:20:02) Analysis of patterns and mistakes service advisors make that cause shops to lose opportunities.Traits of Top Performing Service Advisors (00:27:24) Discussion on inherent and learned traits, comfort with conflict, and what motivates high performers.Right Person, Right Seat: Importance of Fit (00:37:24) The necessity of having the right people in the right roles and taking action when someone is a poor fit.Measuring and Improving Performance with Guest X (00:40:36) How Guest X helps shop owners measure booking rates, arrival rates, and process compliance.Daily Notifications and Actionable Insights (00:45:09) Description of the daily report Guest X sends, enabling proactive follow-up and process improvement.Perceived vs. Actual Appointments (00:48:25) The difference between real and “perceived” appointments, and why clear commitments matter.Controlling the Conversation and Listening Skills...