Remarkable Results Radio Podcast
Carm Capriotto, AAP
Updated about 14 hours agoEver wonder what differentiates successful businesses, especially in the automotive aftermarket? Do you have a strong interest in great leadership, business strategies, and the desire to uncover just how successful business people achieved or executed their success? Remarkable Results Podcast is for you. The podcast interviews successful automotive aftermarket professional service entrepreneurs to discover their business success stories. The show also interviews technicians, shop managers, technicians and leaders from distribution and manufacturing. Listen to Learn each week, and strive to take just one thing away with you … One thing that sparked an idea or action within you, that you can implement or pass on. Our guests' stories will show that Remarkable Results come in many forms and fashions, some instant and many more disguised as daily challenges that were overcome.
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Episodes (563)
Uber, Loaners, and Shuttle Solutions for Automotive Clients [THA 446]
Thanks to our Partners, NAPA TRACS, and Today's Class Discover why providing customer transportation rather than leaving them to figure it out is quickly becoming a game changing differentiator in the automotive industry. Watch Full Video Episode We break down three powerful options: Loaner Cars & Rental Programs: Remove the “transportation barrier” for customers and make it easier for them to approve bigger jobs. Learn about the ROI, and how forming a separate rental company can slash insurance costs. Uber Business: Keep customers moving and increase your average work order by allowing them to approve more work without the wait. Fully web-based and trackable for simple management. Shuttle Services: Turn travel time into relationship building time. Using the “FORD” method (Family, Occupation, Recreation, Dreams), your staff can connect on a personal level and create customers for life. Tune in to hear how each option impacts ROI,...
Private Equity in Auto Repair: Threat or Opportunity for Your Shop? [E183] - Business By The Numbers
Thanks to our partner PromotiveThe mega-money players have arrived—and they’re changing the game for independent auto repair shops.Private equity is buying up some of the best shops in the country, often paying prices that make long-time owners’ jaws drop. But what does this mean for you—the shop owner still running your business day-to-day? Should you be worried, or is there a hidden opportunity in all this change?In this episode of Business by the Numbers, Hunt Demerast, CPA at Paar Melis & Associates, breaks down what private equity really is, why they’re suddenly so interested in auto repair, and the strategies they use to buy, scale, and sell. You’ll learn not just how they operate—but what independent shop owners can borrow from their playbook to boost profitability and stay competitive.What You’ll Learn:(02:51) Why this episode isn’t about “how to sell”—and what it is about(03:27) The number one rule when approached by private equity (and why going it alone is risky)(04:42) How other industries—collision, HVAC, dealerships—have already been through this wave of consolidation(08:57) The big labor rate advantage collision shops have, and why private equity thinks it can apply to repair shops(11:16) The mindset difference: why private equity is only about profitable work(13:50) Strength in numbers: why 80 small shops are worth far more together than apart(16:10) How tire sales and bulk purchasing make their numbers work(17:57) The lessons independent shops can steal from private equity’s approach(20:15) The choice: build for community or build for maximum money(22:27) Why a private equity buyout might actually make your life easier(24:37) The two possible futures for private equity in auto repair—and which is more likelyIf you’ve been curious, concerned, or just plain baffled by the rise of private equity in the auto repair world, this episode gives you the insider view—and the tools to prepare for what’s next.Thanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio...
Paper Tigers [E197] - Diagnosing the Aftermarket A to Z
Thanks to our Partner, NAPA Autotech Training and Pico TechnologyWatch Full Video EpisodeThe Role of Content in the Automotive IndustryMatt reflects on his own content creation (radio ads, podcasts) aimed at demystifying auto repair for customers.The importance of transparency: explaining shop practices (e.g., credit card fees, brake fluid exchanges) without vilifying other shops."Chest-Thumping" vs. Educational ContentCritique of shops/technicians who create content showcasing their successes while trashing other shops.Shoutout to Oz Mechanics for focusing on excitement/problem-solving rather than tearing others down.The "Paper Tiger" PhenomenonTerm borrowed from martial arts: Those who "talk the talk" but can’t "walk the walk."Historically, this applied to instructors who lacked hands-on skills—now amplified by social media’s reach.Example: A shop’s viral "success story" video ignored early diagnostic clues, leading to a questionable repair path.Ethical Dilemmas in Content CreationShould experts call out errors in others’ content? Risk of appearing elitist or "stealing thunder."Public vs. private feedback: Acknowledging mistakes (e.g., follow-up videos) builds trust with audiences.The Power of Collaboration"Rising tides lift all boats": Success doesn’t require devaluing peers.Admitting fallibility (e.g., ScannerDanner’s approach) strengthens credibility.Notable Quotes:"Pushing people down to prop yourself up is like drowning together—collaboration is survival.""Paper Tigers thrive in the spotlight but crumble under real-world scrutiny.""The motoring public doesn’t see diagnostic missteps—they just see a fixed car. But should we hide those mistakes?""Can we check our egos at the door? Honesty and humility might just be the best marketing tools we’ve got."Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Pinpoint faults in sensors, wiring, and components with unmatched accuracy. Visit PicoAuto.com and revolutionize your diagnostics today! Contact InformationEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.
Mental Fitness in Shop Crisis with Leisa Ann and Rachel Spencer [E165] - The Auto Repair Marketing Podcast
Thanks to our Partners, Shop Boss and AppFueledLet’s be real, owning a shop isn’t just about fixing cars. It’s about managing chaos, wearing 15 different hats, and staying strong through it all. And sometimes? That strength takes a serious hit.In this episode, Kim goes deep with Rachel Spencer, co-owner of Spencer’s Auto Repair, and Leisa Ann from KeepMePostedToday.com, to talk about something we don’t talk about enough: mental fitness. From road construction disasters to walking across the country (literally), these two women share what it takes to keep your head in the game when life throws punch after punch.Rachel opens up about the emotional toll of a car accident, staffing struggles, leadership pressure, and how practicing “the pause” helped her reset. Leisa shares powerful lessons from her 3,000-mile walk to raise mental health awareness, like how to reset your energy, build an emotional bank, and stop carrying other people’s baggage.This episode is raw, practical, and filled with the kind of real-life advice you won’t get in a book. Whether you’re burned out, overwhelmed, or just need a reminder that you’re not alone, this conversation is the reset button you didn’t know you needed.Thanks to our Partners, Shop Boss and AppFueledThis episode is sponsored by Shop Boss. You know, other shop management software makes you work, but Shop Boss works for you. AppFueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”How To Get In Touch With the GuestLeisa AnnKeepMePostedTodayRachel Spencer Spencer’s Auto CareLagniappe (Books, Links, Other Podcasts, etc)Plan With The ProsShow Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:01) Kim introduces the podcast, guests, and topic of mental fitness; sponsor messages are shared.Guest Introductions and Background Stories (00:01:30) Kim introduces Rachel Spencer and Lisa Ann, sharing how she met each and their backgrounds.The Road Construction Crisis: Kim’s Story (00:06:55) Kim recounts her and Brian’s experience with a devastating road construction project and its impact on their business and mental health.Rachel’s Road Construction Experience (00:09:46) Rachel describes her shop’s recent road construction challenges, a car accident, and the resulting stress on her and her team.The Power of Practicing the Pause (00:11:05) Rachel discusses learning to slow down, practice gratitude, and the importance of pausing during stressful times.Sponsor Messages (00:15:07) Additional sponsor messages about shop management software and customer loyalty apps.Lisa Ann’s Cross-Country Walk and Mental Fitness (00:17:08) Lisa shares her journey walking across the country to raise awareness for mental fitness and practical self-care strategies.Making Emotional Deposits and Building Support Networks (00:22:08) Discussion on the importance of emotional support, surrounding yourself with positive people, and...
Muscle Memory for the Counter: Service Advisor Training with the Practice Bot [RR 1052]
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Dan Malloy unveils a game-changing tool for your client advocates: the practice bot. Discover how this innovative AI-powered system is transforming sales training and driving unprecedented success on the service counter. Here’s what you’ll learn: - Orchestrate Sales Success: Learn how to get your entire team, your "orchestra of client advocates," to "sing the same song" in unison, reflecting your business's unique vision and culture in every customer interaction. - Develop "Muscle Memory" for the Counter: Just like professional musicians or athletes, your service advisors need "muscle memory" to confidently handle customer conversations. Discover how daily, consistent practice with a bot can make effective communication feel natural. - Conquer the Price Shopper: Understand the "killer" impact price shoppers have on closing rates (e.g., dropping from 81% to 42% for oil changes, or 35% to 17% for tires). Learn how the practice bot and Dan Malloy’s approach equip your team to handle these crucial conversations without immediately giving a price. - Embrace AI for Data-Driven Growth: Explore how AI goes beyond traditional "keyword spotting" to analyze calls, score performance automatically, and provide invaluable "language KPIs." Understand how this data on communication directly drives your traditional business KPIs and profitability. - Mandate Daily Practice: Learn why the best companies are making bot practice mandatory, just like opening the store or running batting cages, and how it fosters a high-level, professional team. Dan Molloy, Molloy Business Development Group. Dan’s previous episodes HERE Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook:
The Wire, The Visits, and The Elite [E220] - Chris Cotton Weekly Blitz
Visit https://ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here:
By Design: Shutting Down a Stream - Starting New Ones [E55] - Speak Up! Effective Communication
Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, ExpressWatch Full Video EpisodeOn this show, we talk about communication and leadership skills - and well, sometimes I just have something to say, pulling from recent experiences that I hope will help or inspire you on your journey - because it’s helped me on mine.If you’ve caught on to some of my themes these past few months, you’ll notice that I have spent a lot of time discussing distractions, attention, and the importance of being present for those we are with. These musings are interspersed with some immediately practical topics related to the automotive aftermarket - and all of it is seasoned with some communication strategies applicable to just about anyone.You’ll have heard me say that sometimes it can be extraordinarily difficult to hear our own thoughts, or the positive (usually softer) voices in our lives, or especially difficult - respecting the gentle tuggings on our soul- those unseen nudges that urge us forward into greater refinement. Our world hasn’t made noticing such things easier - and I’ve been seeing a repetitive theme in my readings as of late regarding the negative impacts of technology. What astonishes me though - is how the things I’ve been paying attention to take a long time to make sense, and once they do - suddenly you are making connections just about everywhere you go- like you suddenly realized there is a song playing that describes your journey. I’ll tell you now - this episode's story ends with me taking the next logical step to my ‘Irish goodbye” on Facebook (An Irish goodbye is when you don’t say anything about leaving… but just leave). That next step was deleting my account. (it takes 30 days I guess they want you to have time to change your mind).The episode begins with an “Educational minute” I delivered to my local toastmasters club (actually 5 minutes) - and while that speech ended with some advice on notifications (akin to what I described you you in Episode 39: The War Against Notifications - this episode will end… well I just told you how it ends - listen to see how I got here.Our WOTDPuerile - AdjectiveChildish or silly:Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound, Express:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comShop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Express by Facepay myexpress.io. Keep your existing merchant processor and...
People 101: Why Soft Skills Drive Hard Results [THA 445]
Thanks to our Partners, NAPA TRACS, and Today's Class Greg Bunch and Jen Davis unpack why the real engine of shop success isn't just technical skill, it's people skills. Watch Full Video Episode Key Takeaways: Auto Repair Is a People Business: Learn why shifting your focus to relationship-building and empathy is crucial for service advisors, who are often "therapists" to anxious customers. Emotions Drive Decisions: Customers make big emotional and financial decisions, yet we often treat interactions as fast, transactional processes. Discover how to connect with customer pain points, concerns, and fears to build trust and make them feel like a priority, even when smoke is coming out of their engine. Soft Skills = Profitability: Implementing soft skills like active listening and thoughtful questioning leads directly to climbing average repair orders, more five-star reviews, and significantly higher customer retention.
The ROI Wake-Up Call: Why Most Auto Shops Are Measuring It All Wrong [E182] - Business By The Numbers
Thanks to our partner PromotiveStill judging your advertising budget by a percent of sales? Thinking of buying an alignment rack or even an entire shop? What about paying down that 2.75% mortgage? Hunt is here to challenge your assumptions and break down how ROI—Return on Investment—should guide every major decision you make.In this week’s episode, Hunt pulls back the curtain on the real math behind smart business moves and how most shop owners are getting it wrong by focusing on emotion over numbers. Whether it’s marketing spend, new equipment, or business expansion, he explains how to look at your return like an investor—not just a technician with a calculator.What You’ll Learn:Understanding ROI Beyond the Buzzword(01:16) Why ROI is more than just an acronym—it’s your business’s compass(03:42) What advertising, buying equipment, and paying debt all have in common(06:05) Why emotion-based decisions are costing you real moneyAdvertising ROI: The Most Misunderstood Metric(06:55) The #1 mistake shops make when evaluating ad spend(08:15) Why 3–6% of sales is a misleading metric(10:37) Why gross profit—not sales—is the number that matters(13:02) What a 100% ROI looks like—and why you might be underspendingBuying Equipment: A Smarter Way to Evaluate Big Purchases(16:16) The alignment rack ROI breakdown every shop owner should run(17:56) How many alignments you need to break even (and why it’s not enough)(20:23) When optimism becomes a liability in ROI math(22:11) What to do when the ROI is at 0%Buying or Selling a Shop: The ROI Lens That Reveals Everything(23:26) Why auto repair shops are sold based on profit—not top-line sales(24:02) Two shops, same price—one makes 3X more: which would you buy?(26:13) How bad ROI ruins family buyouts (and what to do instead)Paying Off Debt: When It’s Smart—and When It’s Not(29:41) Why paying off your credit card could earn you 24% overnight(31:49) The 2.75% mortgage myth—when being debt-free costs you more(34:07) Why cash beats being debt-free (almost) every time(35:26) The lease payoff trap no one warns you aboutThanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio...
No One's Anger Starts at 100 [E196] - Diagnosing the Aftermarket A to Z
Thanks to our Partner, NAPA Autotech Training and Pico TechnologyWatch Full Video EpisodeKey Discussion Points:Two Types of Angry PeopleExplosive: Outwardly aggressive (e.g., yelling at a cashier).Implosive: Bottled-up anger that can lead to extreme reactions (e.g., the quiet cashier who "snaps").No One Starts at 100% AngerAnger escalates in stages—people don’t go from 0 to 100 instantly.Triggers (work stress, home life, past trauma) compound over time.Personal Reflection: Parenting & ADHDMatt shares struggles with his son’s ADHD and his own reactive anger.Realization: Frustration often stemmed from unrealistic expectations, not the child’s behavior.Lesson: Awareness is key—but applying knowledge is harder than reciting it.Handling Anger in the WorkplaceFor Leaders/Co-workers:Approach outbursts with curiosity, not defensiveness.Validate feelings without justifying bad behavior.Ask: "What else is going on?" (e.g., home stress, financial fears).For Customers:High-conflict clients may already be at "50%" before they walk in.Respond with calm energy, active listening, and empathy.Example: "I understand why you’re scared. It’s hard to trust when you’re unsure."De-escalation TacticsMirroring: Match the energy level you want (e.g., stay calm to diffuse rage).Validation: Acknowledge emotions without agreeing to unreasonable demands.Safety First: Remove yourself or others if the situation escalates dangerously.Why This Matters in the AftermarketMost customer outbursts are rooted in fear (e.g., being ripped off, losing control).A thoughtful response can turn a raging customer into a loyal one—or reveal irreconcilable differences.Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Pinpoint faults in sensors, wiring, and components with unmatched accuracy. Visit PicoAuto.com and revolutionize your diagnostics today! Contact InformationEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.
Car Giveaways and Community Involvement with Chris Luoma [E164] - The Auto Repair Marketing Podcast
Thanks to our Partners, Shop Boss and AppFueledWhen it comes to community involvement, some shops talk about it and others just do it. In this episode, I sit down with Chris Luoma, third-generation owner of Jerry’s Automotive in Lansing, Michigan, to talk about what it looks like to give back with heart.From car giveaways to Toys for Tots, Chris shares how giving back has become more than just a marketing tactic; it’s part of his shop’s DNA. We talk about the humble beginnings of this family-run business, what inspired their vehicle donation program, and how they’ve given away five cars (and counting) to people who truly needed a hand up.Chris walks us through the process of acquiring and fixing the vehicles, how they choose recipients, what the response has been like, and how it’s created a stronger bond between his shop and the community. You’ll also hear how local news coverage, Facebook engagement, and a little creativity have helped grow their reach, without needing a huge marketing budget.This episode isn’t just about cars. It’s about impact. It’s about showing up for your town, doing something that matters, and watching how it all comes back to you in ways you can’t always track but can always feelThis episode is sponsored by Shop Boss. Shop Management software that works the way you need it to right out of the box. Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.How To Get In Touch With the GuestChris LuomaJerry’s AutomotiveLagniappe (Books, Links, Other Podcasts, etc)News Coverage of Vehicle GiveawayShow Notes with TimestampsIntroduction and Guest Welcome (00:00:10) Brian introduces Chris Loma, outlines the episode’s focus on community involvement and vehicle giveaways.Shop History and Legacy (00:02:26) Chris shares Jeffries Automotive’s 55+ year history, family ownership, and shop evolution.Long-Term Staff and Team (00:03:59) Discussion about long-term employees, technician shortage, and the value of a strong team.Origins of Community Involvement (00:04:41) Chris explains how giving back became a core value, inspired by his grandfather’s philosophy.Charitable Activities Overview (00:05:30) Overview of shop’s charitable work: Toys for Tots, veterans, VFW, and car giveaways.Shop Decor and Local Identity (00:06:01) Conversation about the shop’s old trucks, their use in community events, and as shop decor.Choosing Causes to Support (00:07:02) Chris discusses how they select which causes to support and the challenges of choosing recipients.Other Community Involvement (00:08:03) Support for local VFW, Little League, high school sports, churches, and plans for more involvement.ROI and Motivation for Giving Back (00:09:24) Brian and Chris discuss the intangible returns of community involvement versus trackable ROI.Sponsor Messages (00:11:46) Mid-episode sponsor advertisements for Shop Boss and App Fueled.Vehicle...
Assume Nothing: Our Duty to Educate and Understand the Next Generation [RR 1051]
Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode In this episode, we’re flipping the script on how we prepare the next wave of talent in the auto repair world. It’s not just “training” anymore – The future of our industry needs more than just teaching people how to turn wrenches. It’s about real education that prepares them to think, solve, and lead. The repair bay of tomorrow – Imagine clean, high-tech “surgical rooms” with white lab coats, big screens, and smart tools—where cars are diagnosed like patients. Let’s make this career sexy – To attract today’s tech-savvy, digital-native crowd, we’ve got to show them this is a career filled with innovation, tech, and opportunity. Soft skills are a big deal – Communication, confidence, and life skills are just as important as technical know-how. Training isn’t cheap, and that’s okay – One expert says shops should spend $3,000 to $5,000 a month on education. Yep, even the small ones. Because falling behind costs more. Leaders: don’t gatekeep – Share your tips, be open to different learning styles, and remember that even the small stuff you know can make a huge difference to someone starting out. This episode isn’t just about fixing cars—it’s about fixing how we grow the people who will shape the future of this industry. Chris Machado, Circle M Tire & Auto and Circle M Truck Repair Bakersfield, CA. Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS
Believe Your Customers: The Pontiac Parable [E054] - Speak Up! Effective Communication
Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, ExpressWatch Full Video EpisodeIn this episode - Craig has some fun with an old anecdote that intends to reminds us how important it is to take a customers complaint seriously - even when it sounds absolutely ridiculous!The old story is about a man whose new Pontiac will not start ONLY if he goes and picks up vanilla ice cream… but if he buys other flavors, like strawberry or chocolate.While this story may not be the best case study for a no start diagnostic process - it DOES provide a great moral lesson for taking clients seriously so you can get to the real details and the facts that matter.Grab some vanilla ice cream and enjoy Craig’s take on this story and please consider sharing your own radical stories from the shop to [email protected] gaps are almost always prevalent when those strange cases come up - and we’re sure you have a good example that could be worth sharing!The WOTD: Anecdote: A short amusing or interesting story about a real incident or person.An account regarded as unreliable or hearsayIn our episode today…We’re talking about Customer complaints. Specifically the off the walls ones.More specifically - listening to them - as though what they are saying is accurate and true - even though things don’t even remotely plausible.You don’t need to be in auto-repair to appreciate this topic - but our loyal listeners who ARE in auto repair - you definitely will. For me - there was a common gripe I’d hear from our techs at the transmission shop. “I can’t get it to act up!” Which is a horrible thing to have to call the customer to tell them.They know there is a problem.We can’t see it.And in many cases - this is where things end.The real problem, you guessed it, is a communication problem. Sometimes the details provided for our specialists are just not very clear - and what we do get from clients make it impossible to replicate an issue so we can diagnose a problem. It’s why, in auto repair, intermittent problems are an absolute pain and can be massively time-consuming to solve. But this came across my desk from one of my colleagues in Autoflow. It’s something of an anecdote - Anecdotenouna short amusing or interesting story about a real incident or person."told anecdotes about his job"Never underestimate a customer’s complaint, no matter how funny it might seem! This is a real story that happened between the customer of General Motors and its Customer-Care Executive. A complaint was received by the Pontiac Division of General Motors: This is the second time I have written to you, and I don't blame you for not answering me, because I sounded crazy, but it is a fact that we have a tradition in our family of Ice-Cream for dessert after dinner each night, but the kind of ice cream varies so, every night, after we've eaten, the whole family votes on which kind of ice cream we should have and I drive down to the store to get it. It's also a fact that I recently...
Safety & Shop Environment: Protecting Your People and Your Profits [E219] - Chris Cotton Weekly Blitz
Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn In episode seven of "The Weekly Blitz," Coach Chris Cotton of Auto Fix Auto Shop Coaching delivers an insightful discussion on the essential role of shop safety and cultivating a positive work environment for auto repair shop owners and their teams. Chris begins by stressing that safety is not just a regulatory requirement, but a foundational element for long-term business success and employee satisfaction.Throughout the episode, Chris breaks down a variety of practical safety measures that every shop should implement. He discusses the importance of providing and consistently using personal protective equipment (PPE), such as gloves, safety glasses, and proper footwear, to minimize the risk of injury. He also covers safe chemical handling procedures, including proper labeling, storage, and disposal of hazardous materials, as well as the necessity of maintaining up-to-date Safety Data Sheets (SDS) and training staff on chemical safety protocols.Chris goes on to address the correct use of lifting equipment, emphasizing the need for regular equipment inspections, proper lifting techniques, and clear communication among team members to prevent accidents. Fire safety is another key topic, with Chris outlining steps like maintaining accessible fire extinguishers, conducting regular fire drills, and ensuring all staff are familiar with emergency evacuation routes. Electrical safety is highlighted as well, with reminders to inspect cords and outlets, avoid overloading circuits, and promptly address any electrical hazards.Slip, trip, and fall prevention is also discussed, with Chris recommending routine housekeeping, immediate cleanup of spills, and the use of anti-slip mats in high-traffic areas. He underscores the importance of emergency preparedness, encouraging shop owners to develop and regularly review emergency response plans, conduct safety meetings, and provide ongoing safety training for all employees.Beyond physica...
The Investment in Youth: Why Camp D.R.I.V.E. is a Win [THA 444]
Thanks to our Partners, NAPA TRACS, and Today's Class Camp D.R.I.V.E., (Determination, Resourcefulness, Vision, Enthusiasm) created by Weston and Tenise Chapman of Black Hills Tire, is a powerful hands-on initiative that introduces kids aged 12–15 to the world of automotive technology. Now in its third year, this two-day experience puts young participants in the driver’s seat—changing tires, doing oil changes, welding, and more—across interactive stations. Camp D.R.I.V.E. is changing perceptions about the industry by showcasing its technical, creative, and rewarding sides. The conversation also explores the program’s community impact and offers practical tips for other shops looking to launch something similar, including how to manage costs, secure insurance, and collaborate with local partners. Tenise and Weston Chapman, Black Hills Tire, Rapid City, SD. Listen to previous episodes HERE Show Notes: Watch Full Video Episode
ROI - Return on Investment [E181] - Business By The Numbers
Thanks to our partner PromotiveWhether you're thinking of buying your first auto repair shop, selling your third, or investing in new equipment, understanding return on investment (ROI) is essential—not just in theory, but in real-life dollars and decisions. In this episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis & Associates, breaks down ROI in plain English, with examples shop owners can actually use.What’s the difference between a 33% ROI and a 100% cash-on-cash return? Why are private equity firms offering double what a local buyer would? And how should your time—yes, your actual hours—factor into every decision?Hunt doesn’t just explain ROI. He exposes how it shows up in equipment purchases, business sales, and shop valuations—and how emotional decisions can cloud even the smartest investments.What You’ll Learn:Understanding ROI Beyond the Buzzword(01:52) Why ROI isn't just for Wall Street (hint: you're already using it!)(03:55) The $1,000 tool test: You know ROI even if you think you don’t(05:26) Why sellers think in multiples, but buyers think in ROIROI and Shop Sales: The Buyer vs. Seller Mindset(07:45) How a seller gets $1M, while a buyer only invests $100K(09:28) Why time and risk are everything when evaluating a shop(12:22) The $100K offer scenario: Would you take it?Active vs. Passive Investments: Where Shops Fit In(22:04) Why a 33% ROI isn’t the whole story(23:18) Cash-on-cash return: the real reason repair shops can be goldmines(25:44) So why isn’t everyone opening a shop? (Spoiler: It’s not easy money)The Private Equity Curveball(27:42) What PE firms know about ROI that most shop owners overlook(30:06) Why PE firms will pay double and still make a profit(33:07) When 18% ROI beats 33%: The power of passive ownershipROI isn't just a number—it's a decision-making framework. Whether you're a buyer, a seller, or someone trying to decide if that new alignment rack is worth the splurge, Hunt gives you the tools to take emotion out of the equation and make smarter financial calls.Thanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Preparing for September’s Marketing [E163] - The Auto Repair Marketing Podcast
Thanks to our Partners, Shop Boss and AppFueledYou know that feeling when summer’s barely over, kids are back in school, and suddenly you’re staring down September, wondering what the heck to post on social media? Yeah, that’s where this episode comes in. Brian is back with Caroline Legrand for their monthly marketing prep session, your go-to podcast for staying ahead with smart, simple ideas that actually matter.They’re covering everything from prepping your fall events, tying in national awareness months (like National Preparedness Month), and even having some fun with off-the-wall days like “Talk Like a Pirate Day” and “Bald is Beautiful.” But it’s not just fluff, this episode is packed with real ways to build trust, showcase your shop’s personality, and create content that positions your brand as the go-to in your community.Whether it’s using DVI photos the right way, setting up educational posts, or just being more intentional with your calendar, this episode is all about showing up prepared before your slow season hits.This episode is sponsored by Shop Boss. Shop Management software that works the way you need it to right out of the box. Want to revolutionize your marketing? AppFueled does it all email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.comLagniappe (Books, Links, Other Podcasts, etc)Preparing for August’s MarketingDays of the YearNational Calendar Show Notes with TimestampsIntroduction and Sponsor Acknowledgement (00:00:10): Brian introduces the episode, guest Caroline, and thanks the sponsor. Sets up the September marketing theme.Overview of September Marketing and Industry Events (00:01:09): Discussion about September being packed with causes and events, and how shops can leverage industry events and conferences.Smoothing Out Workload for the Holidays (00:03:59): Advice on scheduling regular clients during slower holiday months to balance shop workload.Monthly Themes: Save Your Photos & National Preparedness Month (00:05:44): Encouragement to take and use shop photos, and tie in National Preparedness Month with vehicle safety and maintenance.Preparedness Content and Giveaways (00:07:20): Ideas for preparedness videos, EDC (Everyday Carry) for vehicles, and preparedness kit giveaways.Community Sponsorships: Little League & Baby Safety (00:11:23): Promoting shop involvement in Little League sponsorships and baby safety events, including car seat checks.Read a New Book Month (00:13:20): Encouraging team reading and sharing book recommendations as part of shop culture.Weekly Themes: Child Passenger Safety & Compassionate Leadership (00:13:37): Highlighting Child Passenger Safety Week and Compassionate Leadership Week, and their relevance to shop training and culture.Other September Weeks: Fall Foliage, Security Officer, Truck Driver Appreciation (00:15:30): Ideas for pre-trip checks, security officer discounts, and truck driver/fleet customer appreciation.Fun September Days: Beards, Bacon, Labor Day, Pizza, Beer (00:18:09): Creative content ideas for World Beard Day, International Bacon Day,...
Diagnosing Legends: The Impact of Ozzy Osbourne and Hulk Hogan [E195] - Diagnosing the Aftermarket A to Z
Thanks to our Partner, NAPA Autotech TrainingIn this episode, Matt Fanslow reflects on the recent passings of two cultural icons—Ozzy Osbourne and Hulk Hogan—and draws parallels between their careers and the automotive aftermarket industry. Both figures revolutionized their respective fields (music and professional wrestling) through innovation, perseverance, and an unparalleled connection with their audiences. Matt explores what we can learn from their legacies, including the importance of passion, reinvention, and recognizing opportunities outside our comfort zones.Key Discussion Points1. Ozzy Osbourne: The Accidental Pioneer of Heavy MetalOzzy’s final performance at the Power Trip festival, where he performed in immense pain, skipping pain meds to stay present.How Black Sabbath (with guitarist Tony Iommi) accidentally created metal by downtuning guitars after a workplace injury.The importance of appreciating contributions even if you’re not a die-hard fan.The value of knowing how you’ve impacted others (like Ozzy hearing tributes before his passing).2. Hulk Hogan: The Man Who Made Wrestling MainstreamHogan’s physical sacrifices (spinal damage from his signature leg drop) and how wrestling is a work but not fake.His ability to connect with audiences in ways no wrestler had before—comparable to Stone Cold Steve Austin and The Rock.How Hogan’s heel turn (becoming a villain with the NWO) revitalized wrestling during a slump.The role of timing, charisma, and reinvention in long-term success.3. Lessons for the Automotive AftermarketPassion & Perseverance: Like Ozzy and Hogan, success in the aftermarket requires dedication and pushing through challenges.Reinvention: Hogan’s shift from hero to villain kept him relevant—how can shops adapt to stay ahead?Breaking Out of Comfort Zones: Both Ozzy and Hogan expanded beyond their core careers (reality TV, movies). How can shops engage in community work, sponsorships, or other visibility-boosting activities?Continuous Improvement: Getting 1% better every day compounds into major growth over time.4. Personal Reflections & Industry ParallelsMatt’s admiration for educators like Paul Danner, who revolutionized training accessibility.The importance of finding the right shop culture for growth (just as Hogan thrived under Vince McMahon’s WWE expansion).Why awareness of opportunities—both inside and outside the industry—is crucial.Notable Quotes"Ozzy and Hogan didn’t just succeed in their fields—they redefined them. That’s the kind of impact we should strive for in the aftermarket.""Wrestling isn’t fake; it’s a performance with real consequences. Same goes for our work—every repair matters.""If you improve by just 0.33% every day, you’ll be 100% better in a year. Small steps lead to big changes."While Ozzy and Hogan came from entirely different worlds, their stories remind us that innovation, adaptability, and connection are universal keys to success. Whether you’re a technician, shop owner, or industry educator, there’s always room to grow—and maybe even revolutionize your corner of the aftermarket.Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Contact InformationEmail Matt:
Retention Starts with Recognition: Why Pay Is Just the Beginning [RR 1050]
Thanks to our Partners, NAPA Auto Care and NAPA TRACS This episode dives into the real challenges of technician retention and why it’s time to rebrand automotive careers, moving beyond the outdated terms “mechanic” or “technician” to embrace the title of “specialist.” Craig Noel unpacks the urgent need to move away from traditional flat rate pay systems and toward compensation models that prioritize fair pay, financial security, and work-life balance. He also shares his own innovative pay structure designed to reward skill and dedication while keeping top talent engaged. Craig Noel, Sun Automotive, Springfield, OR. Listen to Craig’s previous episodes HERE Show Notes Watch Full Video Episode Rise of the Specialist - A NEW Language Standard for Auto Repair Specialists: https://remarkableresults.biz/downloads/ Episodic Education (00:01:06) Shop Expansion and ADAS Specialty (00:01:45) Staffing Challenges and Work-Life Balance Shift (00:02:54) From Mechanic to Technician to Specialist (00:05:22) The Rise of the Specialist (00:06:22) Educating Consumers on Complexity (00:07:56) Recognition and Respect for Technicians (00:09:52) Shift from Flat Rate to Work-Life Balance (00:10:24) Craig’s New Pay Structure (00:12:47) Bridging the Generational Gap (00:20:06) Financial Transparency with Staff (00:21:03) Personal Motivation for Change (00:23:34) Recruitment and Retention Strategies (00:26:58) Diverse Career Paths in Automotive (00:27:47) The Power of Language: Calibration Specialist (00:29:05) Educating Customers on Technical Systems (00:29:47) Value of ASE Certification and Public Recognition (00:30:56) Integrity and Problem-Solving in the Shop (00:32:09) Training...
Diagnostics 101: Stop Guessing, Start Solving [E218] - Chris Cotton Weekly Blitz
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindVisit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. In episode six of "The Weekly Blitz," Coach Chris Cotton expertly guides auto repair shop owners through an in-depth, eight-step diagnostic process designed to improve shop consistency, profitability, and customer trust. Throughout the episode, he emphasizes the importance of clear communication with both technicians and customers, ensuring everyone understands the diagnostic procedures and findings. Chris highlights the necessity of thorough and accurate documentation at every stage, which not only protects the shop but also provides transparency for clients. He also stresses the value of charging appropriately for diagnostic work, explaining how this reinforces the professionalism of the shop and ensures technicians are compensated for their expertise.Chris delves into how implementing a standardized diagnostic approach helps prevent costly comebacks, reduces errors, and boosts technician confidence by providing a clear roadmap for every job. This consistency, he explains, leads to higher quality repairs and builds lasting, trust...
Adaptive Communication with Rhonda Lea [E053] - Speak Up! Effective Communication
Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-BoundWatch Full Video EpisodeIn our episode today:In this episode we’ll hear about Rhonda’s communication journey and how her relationship with Jimmy has lead to a new path speaking and presenting on topics loyal listeners of Speak Up will certainly appreciate.Rhonda Cites George Bernard Shaw with one of her favorite quotes sums:“The single biggest problem in communication is the illusion that it has taken place.”What we say seems clear to us - but as Rhonda will express - misalignment often lurks beneath the surface.Craig asks Rhonda a key question in this discussion:"What would you tell someone who asks you - why should I need to adapt to others?"Topics Include:Gaps in Communication How some chaos is a good thing! (It means there is plenty of demand!)It can be exhausting to adapt to othersThe importance for leaders to show up as a person.A book recommendation: Crucial ConversationsOur WOTD isAdaptive(Adjective)The adjective "adaptive" describes something that has the ability or tendency to adapt to different situations. This means being able to:Adjust to new circumstances, changes, and challenges.Be flexible, open-minded, and willing to embrace uncertainty.Modify characteristics, behaviors, or strategies to suit varying conditions or needs.Listeners curious about Rhonda’s business - Scale the Chaos can see more on her website:https://www.scalethechaos.com/Rhonda can be emailed at [email protected] or reached out to via LinkedInThank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comShop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Contact InformationEmail Craig O'Neill: [email protected] Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmastersThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results...