Remarkable Results Radio Podcast

Google Endorsed: Leveraging Local Service Ads (LSAs) to Differentiate Your Shop [THA 457]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode This episode takes a deep dive into the evolution of digital marketing in the automotive repair industry, with a strong focus on Google’s Local Service Ads (LSAs), website performance, and empathetic customer engagement. Connor Tracy and Jeff Jackson unpack how LSAs are transforming how shops attract and convert customers. They explain Google’s rigorous verification process and how LSAs differ from traditional pay-per-click models by emphasizing verified leads, call monitoring, and actual revenue generation over vanity metrics like clicks. Beyond advertising, the discussion touches on ways to stand out, like adding live scheduling, using empathetic CRM communication instead of constant sales pitches, and avoiding wasted ad spend that doesn’t deliver results..

E457 Oct 31, 2025 48 min 11 annotations

Feelings Don’t Fix Cars: Action Over Emotion in Shop Leadership [RR 1063]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Tonnika Haynes, owner of Brown’s Automotive in Chapel Hill, North Carolina—a family business founded by her father, William Brown, in 1980—joins us for a conversation recorded live at the ASTA Conference in Raleigh, NC. Together, we explore the powerful and defining mentorship that shaped both her leadership and her legacy. Tonnika shares that she never worked for her “dad,” she worked for William Brown, the business leader. That separation became clear when, early in her ownership, she faced her first major crisis: losing a key employee. When she called her father for guidance, it wasn’t “Dad” who picked up; it was William Brown. His advice was blunt but transformative. Instead of sympathy, he challenged her: “What would you do if they got hit by a bus? You can’t sit in it, move forward.” It was a defining moment that taught her the importance of separating emotion from action. As William often reminded her: “We don’t have time for feelings right now. We have time for fact and action.”“Feelings don’t fix cars. Facts and movement fix cars.” This heartfelt episode highlights the power of tough love, mentorship, and maintaining emotional discipline in business. Tonnika's story is a testament to how strong roots and even stronger lessons can prepare the next generation to lead with both heart and backbone. Tonnika Haynes, Browns Automotive, Chapel Hill, NC https://astausa.org/pages/asta-expo Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Follow on Twitter:https://twitter.com/RResultsBizVisit the Website:https://remarkableresults.biz/Join our Insider...

E1063 Oct 28, 2025 40 min 4 annotations

Walking the Talk: Why Auto Coaches Are Buying Shops Again [THA 456]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Three industry coaches, Chris Cotton, Brian Gillis, and Clint White, are redefining leadership by returning to shop ownership. They chose to re-engage, believing that staying in the trenches keeps their coaching grounded and relevant in a rapidly changing industry. They view ownership as a “learning lab,” testing strategies in marketing, staffing, and technology firsthand, then bringing real-world insights back to their clients. As they plan for the future, each is focused on sustainable growth, exploring private equity opportunities, and developing strong succession plans, all while keeping culture and quality at the core of their mission. Chris Cotton, AutoFix Auto Shop Coaching, and the Chris Cotton Weekly Blitz Podcast Brian Gillis, You Net-Results Clint White, Coaching with Integrity Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: The Automotive Repair Podcast Network:https://automotiverepairpodcastnetwork.com/ Follow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Join Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersSubscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:

E456 Oct 24, 2025 41 min 1 annotation

A Professional Face Lift: Why the Automotive Generalist Model is Broken [RR 1062]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Joe Marconi, former shop owner, Elite Worldwide coach, is defining the challenge in today’s automotive aftermarket: the need for specialization. The End of the Generalist Era - Modern vehicles are too complex for the “all makes, all models, all repairs” approach. Marconi shared that when he tried doing everything—from transmission rebuilds to diagnostics—profitability disappeared. The time, training, and tooling required simply didn’t make sense. Specialization: The Smarter Path Forward - Like medicine’s cardiologists and neurologists, automotive professionals must focus their expertise. Specialization boosts productivity, profit, and performance while creating better outcomes for customers. Redefining Professionalism and Language - Replace “mechanic” or “tech” with “technologist” or “specialist.” - Use precise titles like “calibration specialist” to build client confidence. - Adopt “Essential Skilled Occupation (ESO)” to better reflect the professionalism of today’s technicians. Building Career Paths and Attracting Talent - Specialization creates clear career pathways and helps combat the technician shortage, offering young people a profitable, purpose-driven alternative to a four-year degree. Listeners can explore Carm's evolving document, The Rise of the Specialist—now in its 23rd version—online. https://remarkableresults.biz/rise Joe Marconi, Executive Council Member, Elite Worldwide. Auto Shop Owner. Joe’s Episodes HERE. Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:

E1062 Oct 21, 2025 37 min 16 annotations

From Alignment Dilemma to ADAS Center: Say Yes When Everyone Else Says No [THA 455]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode How much should you invest in your shop? Forget the spreadsheets! We’re challenging the conventional wisdom of ROI with three industry titans who discuss building resilience, culture, and high-tech expertise in any market. We sat down at ASTA 2025 in Raleigh with Matt Fanslow, Tommy Markham, and Zeb Beard to dive deep: - The Constableville Paradox: Hear from Tommy Markham about investing in full ADAS calibration equipment for a town that "has exploded to 300 people" and has no stoplights. His motivation? Simply "doing the job right" and ensuring local body shops don't have to flatbed cars 35 miles away. Tommy also stands firm on pricing, refusing the "$99 alignment dilemma." - The Zeb Beard Investment Strategy: Zeb Beard reveals why traditional ROI calculations are sometimes useless: you can "talk yourself out of buying anything". His massive 62,000 square foot shop (which once had clouds inside and includes nine bedrooms) is itself a "worldwide marketing tool." When in doubt, Zeb’s famous advice is always: "Pull the trigger!" - Navigating Volatility: Since COVID, Zeb notes that business graphs now fluctuate wildly between record high months and record low months. The solution? Being resilient and focusing on "doing the right thing." The conversation also explores the balance between working in and on the business, the importance of continuous learning, and how authenticity and integrity keep shops resilient through economic swings. remarkableresults.biz/a455 https://astausa.org/pages/asta-expo Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: The Automotive Repair Podcast Network:https://automotiverepairpodcastnetwork.com/ Follow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Join Our Private Facebook Community:

E455 Oct 17, 2025 39 min 12 annotations

Do We Need A License To Calibrate Vehicles: The Professionalism Gap [RR 1061]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode Scott Brown shares his insights on key challenges in the automotive aftermarket, including ADAS, EV maintenance, and industry adoption. ADAS Calibration and LiabilityScott emphasizes the importance of proper ADAS calibration, required by manufacturers after certain repairs. Skipping it exposes shops to liability, and he advises refusing jobs if required calibration is declined. Despite its necessity, the industry adoption is low. EV Tooling and SafetyWhile basic shop tools suffice for many EV services, high-voltage work demands safety training and PPE. Looking ForwardUsing his aviator metaphor of “runway,” Scott stresses that shops must evolve, specializing in ADAS and EV maintenance to stay competitive as EVs become the future of mobility. Scott’s insights make one thing clear: the automotive industry is changing fast, and shops that embrace ADAS and EV expertise now will be the ones leading the market tomorrow. Staying informed, trained, and prepared isn’t just smart—it’s essential for long-term success. Scott Brown, Founder of Diagnostic Network. Scott’s previous episodes HERE. Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Follow on Twitter:https://twitter.com/RResultsBizVisit the Website:https://remarkableresults.biz/Join our...

E1061 Oct 14, 2025 42 min 34 annotations

Auto Repair Business SWOT: Strengths, Weaknesses, Opportunities, and Threats [THA 454]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode This episode focuses on a SWOT analysis, examining the Strengths, Weaknesses, Opportunities, and Threats that will shape the automotive industry over the next three to five years. Panelists highlight key strengths, such as the industry’s resilience and the aging vehicle fleet, alongside critical weaknesses like the shortage of experienced staff and trainers. Opportunities explored include EV and hybrid servicing, as well as the growing demand for technical educators, while threats encompass supply chain challenges, OEM influence, and internal industry conflicts. The conversation also underscores the importance of framing automotive work as a skilled career rather than a trade, along with the need for succession planning and mentorship within shops. Dwayne Myers, Dynamic Automotive. Dwayne’s previous episodes HERE. Travis Troy, Honest Wrenches, Akeny and Des Moines, IA. Listen to Travis’ other episodes HERE Corey Evaldi, Olmstead Auto Care, Olmstead Falls, OH. Listen to Corey’s Episodes HERE. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: The Automotive Repair Podcast Network:https://automotiverepairpodcastnetwork.com/ Follow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Join Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join Our Virtual Toastmasters Club:

E454 Oct 10, 2025 53 min 11 annotations

Building an Essential Skilled Automotive Career [RR 1060]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode This episode explores how the automotive industry can attract and retain skilled professionals by transforming both its language and its workplace culture. The words we use shape public perception, influence recruiting, and build long-term respect for the profession. Beyond language, the discussion dives into the physical and cultural environment of repair shops. Topics include maintaining clean, professional spaces that foster pride, offering work-life balance to prevent burnout, and ensuring fair pay progression with clear career paths. To build a sustainable future, the automotive industry must evolve in how it speaks, works, and cares for its people.Professional language, modern environments, fair pay, education, and a sense of pride in quality will redefine automotive careers as essential, respected, and rewarding. Jake Sorensen, McNeil’s Auto Care in Sandy, UT. Listen to Jake’s previous episodes HERE Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Follow on Twitter:https://twitter.com/RResultsBizVisit the Website:https://remarkableresults.biz/Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:

E1060 Oct 07, 2025 45 min 12 annotations

The Karen Cooper Foundation: Bringing Christmas to Shelter Dogs [THA 453]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode The Karen Cooper Foundation, founded by Bob Cooper and his daughter Michele, honors the legacy of Bob’s late wife, Karen, by bringing Christmas joy to shelter dogs through toys and treats. What began as a family tradition in San Diego has grown into a nationwide nonprofit, gifting thousands of dogs each year while raising awareness for adoption and responsible pet ownership. As a 501(c)(3) charity, every donation goes directly to the animals, providing enrichment, comfort, and hope until they find their forever homes. The foundation’s roots trace back to an annual tradition Karen and Bob started years ago. Inspired by Karen’s question, “What happens with all these dogs on Christmas morning?” she suggested, “Why don’t we bring Christmas to them?”—sparking a mission that continues today. In 2023, after life-changing events including Bob’s sale of Elite Worldwide and the heartbreaking loss of Karen in a Memorial Day weekend car accident, Bob and Michele formalized the foundation to honor and celebrate Karen’s legacy. The Karen Cooper Foundation operates with three key goals: Bring Christmas joy to shelter dogs, ensuring they experience the magic of the holiday.Raise awareness about adoption, helping dogs and puppies find their forever homes.Honor Karen’s legacy, keeping her spirit alive through every act of giving. Through every gift and act of kindness, the Karen Cooper Foundation ensures Karen’s spirit lives on, bringing hope, joy, and a brighter future to dogs in need. https://www.karencooperfoundation.org/ Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew Loyalty You’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: The Aftermarket Radio...

E453 Oct 03, 2025 27 min

AAPEX 2025: The Aftermarket Trade Show Reimagined [RR 1059]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode The Automotive Aftermarket Products Expo (AAPEX) returns to Las Vegas on November 4–6, bringing the industry’s biggest names, most advanced training, and a completely redesigned show floor. Here’s what you can expect: A major structural change to the show floor, segmenting exhibitors by product category for buyer efficiency.Keynote speaker announcement: Wayne Gretzky, “The Great One.”Expanded education with 75+ classes plus a new “Meet the Trainer” segment for direct access to instructors.https://www.aapexshow.com/ AAPEX 2025 is more than a trade show; it’s the industry’s hub for education, innovation, and connection. Come prepared, but leave room for unexpected conversations and discoveries that could transform your business. Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Follow on Twitter:https://twitter.com/RResultsBizVisit the Website:https://remarkableresults.biz/Join our Insider List:https://remarkableresults.biz/insiderAll books mentioned on our podcasts:https://remarkableresults.biz/booksOur Classroom page for personal or team learning:https://remarkableresults.biz/classroomBuy

E1059 Sep 30, 2025 30 min

The Silent Profit Killer: Inconsistent Processes [THA 452]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Bill Haas of Auto Ignite Management and Matt Wagg of Accelerated Diagnostics and Automotive, who also coaches with Auto Ignite, dive deep into a topic often overlooked yet critically important for automotive repair shops: the power of robust systems and processes. Too many shops rely on inconsistent, informal methods of “this is how we did it yesterday.” The result? Fluctuating outcomes, missed opportunities, and daily frustration. Imagine four technicians completing a Digital Vehicle Inspection (DVI) in four different ways, which can be confusing for staff, stressful for owners, and costly for customers. The solution is a unified process that everyone follows to deliver consistent results. “Without systems, the owner becomes the system.” Every decision rests on the owner’s shoulders, trapping them in the daily grind. Leaders must shift from being “needed” to being “required”: their role is to create the environment for success, not micromanage. Systems Win Wars: As Carm Capriotto said, strong systems are the foundation of a profitable and enjoyable business.Breaking Free from Chaos: Inconsistent methods (“this is how we did it yesterday”) lead to stress, missed opportunities, and fluctuating results.The Owner’s Dilemma: Without systems, the owner becomes the system. Matt Wagg’s injury showed the necessity of trusting people and processes.Profit Through Process: Profitability is tied directly to defined, repeatable steps. Systems also eliminate business “friction” and make operations easier.Key Benefits of Documented Processes: Faster, smoother training & onboarding. Clear accountability for both staff and owners. Ongoing continuous improvement to adapt and growEmpower Your Team: Trust the people you’ve hired. Give them processes and training, then step back. Empowered teams drive success, customer satisfaction, and owner freedom. Takeaway: Strong systems aren’t just about profit; they create happier teams, better customer experiences, and sustainable growth. Bill Haas, Auto Ignite Management, Bill’s previous episodes HERE Matt Wagg, Accelerated Diagnostics and Automotive, Bennington, NE. Matt's previous episodes HERE Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing...

E452 Sep 26, 2025 30 min

2025 Voice of the Technician Survey: Addressing Industry Pain Points [RR 1058]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode What does the future of the automotive repair profession look like through the eyes of technicians themselves? Jay Goninan unpacks Wrenchway’s annual Voice of Technician survey with 4,700+ responses, revealing a concerning drop in satisfaction, but also a roadmap for improvement. Key Insights: Technician Sentiment: 50% wouldn’t recommend their shop, with negativity dominating social media.Career Development: Technicians want visible growth paths, certifications, and new specialized roles like ADAS or EV diagnostics.Compensation: Pay remains the top frustration. Shops need profitability strategies and flexible pay plans (61% prefer hourly/salary with bonus).Culture & Tools: Proper equipment, work-life balance, and intentional team-building are critical to retention.Professionalism: Shifting language from “mechanic” to “specialist/technologist” elevates the industry’s perception.Leadership & Communication: Shop owners must ask “why,” listen to technicians, andimplementmeaningful change.Download:https://wrenchway.com/resources/2025-voice-of-technician/#download-report This isn’t just about attracting new talent; it’s about creating workplaces where technicians feel valued, respected, and see a future in the industry. Jay Goninen, WrenchWay Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersJoin Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Subscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Follow on Twitter:

E1058 Sep 23, 2025 52 min 1 annotation

Business By The Numbers: Insights Into Auto Shop Benchmarks [THA 451]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video EpisodeThe conversation draws on insights from the 2025 Paar Melis Benchmark Report, built from verified financials and survey data from hundreds of shops. The report reveals what top performing shops are doing differently and where common challenges remain. Key Takeaways: Paar Melis Report Insights: Get a real world look at what drives profitability, efficiency, and growth across the industry.Track the Right Metrics: Focus on gross profit, productivity, and expense management.Use Benchmark Reports: Compare your numbers to industry averages to spot strengths and weaknesses.Seek Expert Guidance: Professional input helps shop owners interpret data and optimize results.Adapt to Grow: Success comes from knowing your numbers and being willing to adjust processes. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUIStop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/ Thanks to our Partner, Pit Crew LoyaltyYou’re probably tired of chasing new customers who never return. We understand. Pit Crew Loyalty ends the one-and-done cycle, turning first visits into lasting, reliable revenue at https://www.pitcrewloyalty.com/ Connect with the Podcast: The Aftermarket Radio Network:https://aftermarketradionetwork.comFollow on Facebook:https://www.facebook.com/RemarkableResultsRadioPodcast/Join Our Private Facebook Community:https://www.facebook.com/groups/1734687266778976Join Our Virtual Toastmasters Club:https://remarkableresults.biz/toastmastersSubscribe on YouTube:https://www.youtube.com/carmcapriottoFollow on LinkedIn:https://www.linkedin.com/in/carmcapriotto/Follow on Instagram:https://www.instagram.com/remarkableresultsradiopodcast/Follow on X:https://twitter.com/RResultsBizVisit the Website:

E451 Sep 19, 2025 56 min 1 annotation

Process Engineering: Six Sigma for Auto Shop Efficiency and Growth [RR 1057]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode David Boyd, Six Sigma Black Belt, emphasizes that defined processes and systems are essential for shop efficiency and growth. Every task follows a process, whether recognized or not, and “rapid toggling” (doing the same job differently each day) leads to chaos. Key Insights: Define Processes: Ask “Why do you do it that way?” to uncover gaps and create consistency. Use DMAIC: Define, Measure, Analyze, Improve, Control, establish “normal” and fix what’s “abnormal.” Apply Lean Thinking: Reduce wasted motion and idle time (e.g., proper tool placement, faster approvals). Link KPIs to Action: Observe workflows directly (“management by walking around”), not just reports. Commit to Continuous Improvement: It’s a loop, not a one-time fix. For MSOs: Scaling requires standardized systems and local accountability. The payoff: higher efficiency, stronger customer experience, productive technicians, fewer mistakes, and sustainable growth. David Boyd, https://www.callinbound.com/ Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on Twitter: https://twitter.com/RResultsBiz Visit the Website:

E1057 Sep 16, 2025 42 min

Recruiter's Playbook: Overcoming Ghosting and Hiring Roadblocks [THA 450]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty Watch Full Video Episode Ghosting, when candidates or employers suddenly stop communicating, is one of the biggest frustrations in the automotive hiring process. It impacts everyone, from fresh tech school grads to 30-year veterans, and makes filling roles even harder. For Candidates Be Honest: Shops value transparency about skills and areas for growth. Make a Strong Impression: Be punctual, dress appropriately, and communicate delays. Stay in Touch: Keep recruiters and shops updated, communication builds trust. For Shop Owners Move Fast: Top technicians field multiple offers. A quick verbal offer after a strong first interview can secure them. Be Clear: Write detailed job ads that set expectations and filter unqualified applicants. Mind Your Reputation: Shop appearance, online reviews, and culture shape candidate perceptions. Show the Opportunity: Highlight training, career growth, wages, and benefits beyond just pay. Prepare for Counter Offers: Be ready to show long-term value when candidates get tempted to stay put. Recruiters like Promotive help both sides by prepping candidates for interviews and matching shops with the right cultural and financial fit. The bottom line: honesty, communication, and speed are the antidotes to ghosting. Treat the hiring process like a first date, make it the start of a strong, lasting connection. It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/ Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Thanks to our Partner, KUKUI Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at

E450 Sep 12, 2025 48 min 3 annotations

Inside Wage and Hour Audits: What Every Shop Owner Must Know [E187] - Business By The Numbers

Thanks to our partners Promotive and Wicked FileWhat would happen if your shop—or any business—was hit with a wage and hour audit tomorrow?The answer might shock you. For many owners, even those with the best intentions, missteps in overtime, classification, or documentation could result in penalties large enough to shut doors permanently.In this episode of Business by the Numbers, Hunt Demarest sits down with Jamie Hasty, Vice President of SESCO Management Consultants and a leading authority in employment regulation compliance. Jamie brings more than two decades of experience helping businesses navigate the complexities of wage and hour law, overtime requirements, employee handbooks, and Department of Labor audits.From California lunch breaks to discretionary bonuses, Jamie breaks down the most common pitfalls, why “intent” won’t save you in court, and the proactive steps every business owner should take before regulators—or lawyers—come knocking.What You’ll Learn in This Episode:(01:38) Why overtime rules haven’t changed as much as the headlines suggest(03:46) The #1 financial liability most business owners overlook(08:57) How misclassifying employees—even accidentally—can cost millions(13:37) The difference between discretionary vs. non-discretionary bonuses(23:02) Why accurate timecards are your best legal defense(34:49) How to avoid the hidden dangers of generic employee handbooksIf you’re a shop owner—or any employer—this conversation could be the wake-up call that saves your business.Resources:Connect with Jamie Hasty and SESCO Management Consultants: sescomgt.com [email protected] to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop Aftermarket Radio NetworkRemarkable Results Radio...

Sep 11, 2025 38 min

Success vs Time and Relativity [E201] - Diagnosing the Aftermarket A to Z

Thanks to our Partner, NAPA Autotech Training and Pico TechnologyWatch Full Video EpisodeIn this thought-provoking solo episode, Matt Fanslow tackles the complex and personal question: "What is success?" Drawing a fascinating parallel to Einstein's theory of relativity, Matt argues that there is no universal definition of success, just as there is no universal clock. Success, like time, is personal and relative.He explores how a "successful" outcome for a rookie technician (simply completing a complex job correctly) is vastly different from the definition of success for a seasoned master tech (high efficiency and productivity). Matt urges listeners—whether shop owners, managers, or technicians—to define success on their own terms, celebrate personal victories, and create environments where individuals can chart their own improvement.Key Discussion Points:The Physics Metaphor: How Einstein's theory of relativity—specifically, that time is not universal but personal—provides a powerful framework for thinking about success.No Universal Benchmark: Why comparing your success to billionaires like Elon Musk or elite athletes is a flawed and discouraging exercise.Success in the Shop:For a new tech, success might be finishing a job without help, even if it took three times the book time.For management, success is often tied to metrics like productivity and profit.The importance of acknowledging and validating these different definitions.The Role of Leadership: Managers must communicate clear, reasonable definitions of success and provide the systems and support for their team to achieve it. This includes mentoring on efficiency without dismissing initial accomplishments.Embrace the Learning Process: True growth comes from analyzing failures and missteps. Don't shortchange yourself by only focusing on the end result; take pride in the incremental wins.A Changing Industry: With a smaller pool of naturally experienced talent, shops must focus on building systems that allow a wider range of people to succeed, rather than expecting new hires to "succeed in spite of poor systems."Quotable Moments:"There is no universal success. There's only personal success.""Give yourself credit where credit's due... validate their successes, even as meager as we may find them to be.""This profession is really, really good about pointing out to us is we don't got it.""The failures, the hiccups, the missteps, that's where the learning comes in."Call to Action: How do you define success in your professional and personal life? Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Pinpoint faults in sensors, wiring, and components with unmatched accuracy. Visit PicoAuto.com and revolutionize your diagnostics today! Contact InformationEmail Matt: [email protected]...

Sep 10, 2025 29 min

Scaling Your Marketing As You Scale Your Shop [E169] - The Auto Repair Marketing Podcast

Thanks to our Partners, Shop Boss and AppFueledRyan Grace and David Gibson, former techs turned shop owners, join host Brian Walker to share how they built Pleasant Automotive in Wake Forest, NC. They started with a website before they even had a location. With no deep pockets or big investors, they focused on smart, strategic marketing moves that helped them grow fast without wasting money.Brian dives into their decision-making process, from ditching direct mail to doubling down on Google LSAs, and how strong phone skills turned casual calls into loyal customers. They talk openly about what worked, what flopped, and how they’ve created a brand that feels more like a high-end speakeasy than a typical auto shop.This episode is packed with takeaways for shop owners who want to scale without the fluff. It’s about being intentional, building relationships, and letting marketing fuel real growth.Introduction and Sponsor Acknowledgment (00:00:01) Host introduces the podcast, guests, and thanks sponsors.Background and Shop Ownership Journey (00:01:03) Ryan and David share their transition from technicians to shop owners and their first year in business.Tesla Specialty and Local Market Opportunity (00:01:59) Discussion of their focus on Tesla repairs due to poor local dealership service.Early Marketing Strategy: Website and SEO (00:03:46) Started with a website and SEO before opening, aiming for Google visibility from day one.Financial Preparations and Entrepreneurial Mindset (00:06:06) Talk about financial risks, faith, and foundational steps like securing a domain name.Scaling Services and Adding Marketing Channels (00:07:52) Gradual addition of services and marketing channels, including Google Ads.Seeking Industry Guidance and Community Involvement (00:08:59) Leaning on industry experts, SCORE, and engaging in community programs like Adopt a Highway.Evaluating Community Marketing ROI (00:09:52) Discusses the intangible benefits of community involvement and local visibility.Initial Marketing Company Experience (00:11:21) Tried a budget marketing company for website/SEO; found it ineffective and disappointing.Value of Investing in Quality Marketing (00:13:03) Realization that higher-quality, more expensive marketing services yield better results.Balancing Aggressive Growth with Financial Prudence (00:16:24) How they scaled marketing aggressively but sustainably, reallocating budget from ineffective channels.Best Performing Marketing: Google Local Service Ads (00:17:31) Google Local Service Ads identified as the most effective marketing channel.Optimizing and Adapting LSA Campaigns (00:18:29) Describes the learning curve and adjustments needed to maximize LSA effectiveness.Importance of Phone Skills and Customer Service (00:20:02) Emphasizes the role of strong phone skills and customer care in converting leads.Advice for New Shop Owners on Marketing (00:21:47) Recommends launching a website early and investing in top-tier marketing services.AI, Online Presence, and Future Trends (00:22:04) Mentions being found on Reddit, the rise of AI, and its impact on business visibility.Future Plans for Pleasant Automotive (00:23:24) Plans to expand with more small, relationship-focused locations, maintaining a "speakeasy" feel.Closing Remarks and Anecdotes (00:24:52) Host and guests share personal stories, thank listeners, and wrap up the episode.Lagniappe (Books, Links, Other Podcasts, etc)

Sep 10, 2025 26 min 2 annotations

A Phone Call Is Worth a Thousand Emails [RR 1056]

Thanks to our Partners, NAPA Auto Care and NAPA TRACS Watch Full Video Episode In today’s fast paced industry, automation and digital tools like texts, emails, and online bookings make business easier but often leave interactions feeling “people free.” Convenience can come at the cost of real customer relationships, reducing decisions to price alone. Mike Carrillo, founder of Autoshop Follow-Up, reminds shops that while automation has its place, nothing replaces the power of a phone call. His company helps shops bring back that personal touch, building the know, like, and trust factor every business depends on. Why phone calls matter:• Build trust and loyalty by making customers feel valued.• Prevent lost business by uncovering issues before they turn into bad reviews.• Gain insights you can’t get from analytics alone.• Challenge digital norms: 40% of calls get answered, even by younger generations.• Ensure consistency with dedicated ambassadors who represent your shop’s culture. Texts are great for generating reviews, but they miss the middle ground where future revenue lies. A thoughtful follow-up call turns transactions back into relationships, because at its core, auto repair is a people business. Thanks to our Partners, NAPA Auto Care and NAPA TRACS Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Connect with the Podcast: Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 Subscribe on YouTube: https://www.youtube.com/carmcapriotto Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ Follow on Twitter: https://twitter.com/RResultsBiz Visit the Website: https://remarkableresults.biz/ Join our Insider List: https://remarkableresults.biz/insider All

E1056 Sep 09, 2025 29 min 1 annotation

Developing Diagnostic Skills with Matt Fanslow and Shaun O'Neill [E059] - Speak Up! Effective Communication

Thank You To Our Partners The Institute, AutoFlow, Shop Dog Marketing, In-Bound, ExpressWatch Full Video EpisodeIn Our Episode Today:Many of our loyal listeners have heard me mention my older, little, brother Shaun, or you have heard me jesting with host of Diagnosing the Aftermarket A-Z, Matt Fanslow…Today you get to see us sit in the room and have a genuine conversation!I notice in my day-to-day interactions with aftermarket professionals, that many of the businesses I interact with are lacking a real diagnostic specialist on their staff.A diagnostic specialist is one who can troubleshoot complex electrical, mechanical, or hydraulic issues using advanced tools, resources and experience. The value of their knowledge to ensure repairs are done right the first time, earn the business revenue based on knowledge, and save your clients money by preventing unnecessary repairs, is undisputed.Why are there not more of these types of specialists in our industry?How might communication skills play a part?Are networking skills a critical factor in developing other skills? When you hear Matt and Shaun talk about the investment in time, both in the shop, and outside of it - to develop their skills - some will be energized, some may feel dismayed - but the path is a bright one for those who are willing - and we will hear in this conversation what worked for Matt and Shaun as they began their journey - and we get to hear a bit about where it has brought them now.In this conversation you’ll hear:Times of sacrifice outside the normal hoursThe need for creating space to practice new skills in balance with demands of businessThe impact of mentorsThe value of adopting a learning mindsetSome valuable caveats if you find yourself at a dinner with Matt FanslowShaun always trying to hire people to join MAS - because he just can’t not.The WOTD is a fitting one for the diagnostic backdrop:Nebulous.adj.A formal word used to describe something that is difficult to see, understand, or describe—in other words, something indistinct or vague.I know you’ll enjoy listening to Matt and Shaun! Because of their early friendship, I was led to events and networks I would likely not have found on my own. I’m grateful for the opportunity to share this conversation with you now!Sincerely,Craig O’NeillThank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound, Express:The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.comShop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings. In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound. Express by Facepay

Sep 08, 2025 55 min 1 annotation

Coaching Is Hard (for the Client) [E224] - Chris Cotton Weekly Blitz

Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great. Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn In this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the emotional challenges that clients often encounter when beginning their coaching journey. He discusses how feelings of vulnerability, uncertainty, and even anxiety are common among shop owners as they take the first steps toward change and improvement. Chris emphasizes the critical importance of empathy from coaches, explaining that understanding and validating these emotions helps build trust and rapport. He also stresses the need for clear, open communication and consistent reassurance, noting that coaches should be approachable and supportive, guiding clients through the process with patience and understanding.Drawing from his own experiences working with a variety of auto repair shops, Chris shares stories that illustrate the transformative power of coaching when both parties are actively engaged. He encourages shop owners to remain present and communicative throughout the coaching relationship, warning against the tendency to "ghost" their coach when challenges arise. According to Chris, active participation, honest feedback, and a willingness to confront difficulties head-on are all essential ingredients for achieving meaningful results and lasting success.Additionally, Chris highlights the pivotal role of leadership—not only within the coaching relationship but also in the day-to-day operations of an auto repair shop. He explains that effective leaders create environments where both clients and customers feel safe, respected, and valued. This sense of security fosters stronger relationships, higher morale, and better business outcomes.The episode is sponsored by Shop Marketing Pros, a company specializing in marketing solutions tailored specifically for auto repair shops. Their expertise helps shop owners attract new customers, retain existing ones, and grow their businesses through strategic, results-driven marketing campaigns.To listen to more episodes, make sure and go over to iTunes and or Spotify. Don't forget to rate and review us! Connect with Chris:AutoFix-Auto Shop Coachingwww.autoshopcoaching.comwww.aftermarketradionetwork.com 940-400-1008Facebook: https://www.facebook.com/AutoFixAutoShopCoachingYouTube: https://bit.ly/3ClX0aeEmail Chris: [email protected] Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private facebook group go here:

Sep 08, 2025 6 min

The Growth Tax: What Every Shop Owner Must Pay to Move Forward [THA 449]

Thanks to our Partners, NAPA TRACS, Today's Class, KUKUI, and Pit Crew Loyalty This episode is all about transformation: how coaching, mindset shifts, and strategic decisions can take a shop from survival mode to real growth. Matt Wagg opens up about his journey from being coached by Bill Haas to becoming a coach himself, and the lessons learned along the way about leadership, profit, and purpose. Watch Full Video Episode Key Takeaways: Coaching Works: It paid for itself almost immediately and pushed Matt into changes that fueled growth. Listen for Real: True success starts with listening, not just to reply, but to understand. Differentiate Everything: Even oil changes can be a premium service when properly communicated. Profit Fuels Growth: Embrace profitability to invest in tools, reward your team, and scale. Owner’s Mindset: Step out of the bays and into leadership with a clear job description. Leadership = Responsibility: Owners carry the weight of their team’s livelihoods—accountability matters. Teaching to Learn: Coaching others deepened Matt’s own understanding and perspective. And this is only Part 1! Next time, we’ll dive into systems—because “systems win wars.”

E449 Sep 05, 2025 43 min

Profit Problems? Why Reviewing Your Financials Wrong Could Cost You Thousands [E186] - Business By The Numbers

Thanks to our partners Promotive and Wicked FileWelcome to another episode of Business by the Numbers with Hunt Demerast, CPA at Parmelis & Associates. This week, Hunt digs into a deceptively simple question every shop owner should be asking: when and how should you look at your financials?Too often, business owners flip through their QuickBooks file or shop management system without clarity on what they’re really trying to uncover. Hunt breaks down the process like a scientist testing a theory: identify the problem, brainstorm possible fixes, implement solutions, and then analyze results.From chasing profitability to tackling parts gross profit, Hunt explains how daily, weekly, and monthly reviews tell different stories about your business. Along the way, he shares why financials are trailing indicators, how leading metrics like productivity or parts pricing play a bigger role than many realize, and why “set it and forget it” rarely works when it comes to profitability.You’ll also hear:(03:07) Why the frequency of financial reviews should match the problem you’re solving(05:55) How to use the scientific method to test business decisions(10:53) A real-world example of fixing low parts gross profit margins(17:53) The danger of only reviewing numbers once a year(19:47) Why your assumptions must be tested against reality—and how to course-correctWhether you’re chasing higher margins, fighting to stay profitable, or just trying to sleep at night knowing your numbers are right, this episode offers a roadmap to thinking about financials with purpose instead of panic.Stay safe out there—and remember, your financials are only as valuable as the questions you ask of them.Thanks to our partner PromotiveIt’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit https://gopromotive.com/Thanks to our Partner WickedFileTurn chaos into clarity with WickedFile, the AI for auto repair shops. Transform invoices into insights, protect cash flow, and stop losing parts, cores, or credits to maximize your bottom line. visit https://info.wickedfile.com/Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] Paar Melis @ 301-307-5413Download a Copy of My Books Here:Wrenches to Write-OffsYour Perfect Shop Aftermarket Radio NetworkRemarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open DiscussionDiagnosing the...

Sep 04, 2025 20 min

Celebrating 200 Episodes: Insights and Future Paths [E200] - Diagnosing the Aftermarket A to Z

Thanks to our Partner, NAPA Autotech Training and Pico TechnologyWatch Full Video EpisodeWelcome to the 200th episode of Diagnosing the Aftermarket A to Z! In this milestone episode, Matt reflects on the journey of recording weekly shows for nearly four years straight. He shares listener questions, personal insights, and some of the most surprising lessons learned along the way.From the variety and complexity of the automotive repair profession to the humbling stories that stick with him most, Matt highlights how much this industry continues to evolve and inspire. He also digs into some technical listener questions, offering advice on:Getting started with module repair – training resources, tools, soldering practice, and ROI considerations.Programming laptops – buying pre-configured systems vs. DIY setups, pros and cons of “stacking” car-line specific laptops, and what works in a real-world shop setting.And, of course, Matt acknowledges the community of listeners, colleagues, and friends who have made reaching this milestone possible.Key Takeaways200 episodes in perspective: What stands out most isn’t just the content, but the incredible variety within the automotive field itself.A jaw-dropping insight: Depression in men often manifests as anger—a lesson that reshaped how Matt views past shop dynamics.Module repair basics: Start with training (Mike Christopherson, Kevin Sutter, Keith Perkins) and practice kits; avoid skimping on tools—buy once, cry once.)Programming computers: Choose between convenience (pre-configured laptops from Auto Rescue Tools) or flexibility (multiple inexpensive refurbished systems).Thanks to our Partner, NAPA Autotech TrainingNAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.Thanks to our Partner, Pico TechnologyAre you chasing elusive automotive problems? Pico Technology empowers you to see what's really happening. Their PicoScope oscilloscopes transform your diagnostic capabilities. Pinpoint faults in sensors, wiring, and components with unmatched accuracy. Visit PicoAuto.com and revolutionize your diagnostics today! Contact InformationEmail Matt: [email protected] the Aftermarket A - Z YouTube Channel Subscribe & Review: Loved this episode? Leave a 5-star review on Apple Podcasts and SpotifyThe Aftermarket Radio Network: https://aftermarketradionetwork.com/Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion.

Sep 03, 2025 26 min

Preparing for October's Marketing [E168] - The Auto Repair Marketing Podcast

Thanks to our Partners, Shop Boss and AppFueledReady or not, October is right around the corner, and Brian Walker and Caroline Legrand are here to help auto repair shops get a jump on fall marketing before it sneaks up.They cover fall-focused campaigns like Breaks for Breasts and Trunk-or-Treat events, along with practical reminders for promoting services like winterization and snow tire prep. The conversation also highlights creative ways to use national months and quirky holidays like Squirrel Awareness Month, National Pizza Month, and Name Your Car Day to create fun, engaging social media content that still reflects your shop’s professionalism.Whether it’s encouraging community involvement, sharing behind-the-scenes shop moments, or reminding customers about safety during school and holiday season travel, this episode is full of ideas that help your shop stay visible, build trust, and keep the bays full as the season shifts.Perfect for shop owners looking to market with intention and stand out in their local communities.Lagniappe (Books, Links, Other Podcasts, etc)October Social Media Content TopicsDays of the YearNational Calendar Show Notes with TimestampsIntroduction and Sponsor Acknowledgments (00:00:01) Brief intro to the podcast, hosts, guest, and sponsor messages.October Marketing Planning Overview (00:00:56) Discussion about the importance of planning October marketing strategies in advance.General Shop Topics & Breast Cancer Awareness (00:02:10) Covering general shop topics, "Brakes for Breasts" campaign, and Breast Cancer Awareness Month.Trunk or Treat & Community Events (00:02:36) Ideas for hosting Trunk or Treat and other community events at the shop.Winterization, Tires, and Preventative Maintenance (00:02:58) Promoting winterization services, tire changes, and preventative maintenance for colder weather.Educating Customers on Fall Car Care (00:04:01) Tips for educating customers about tire pressure, coolant, and battery checks as weather cools.October National Months & Food Themes (00:05:10) Overview of October’s national months, especially food-related themes like National Pizza Month.National Women's Small Business Month (00:05:49) Highlighting and promoting women-owned auto repair shops.Squirrel Awareness Month & Automotive Tie-ins (00:06:08) Fun discussion on Squirrel Awareness Month and how it relates to brakes, tires, and rodent damage.Other October National Months (00:07:27) Mention of additional food and transportation safety months, and creative ways to tie them into shop marketing.National Go on a Field Trip Month (00:08:03) Encouraging partnerships with schools for field trips to the shop, including virtual options.October National Weeks: Safety Themes (00:08:55) National Teen Driver Safety Week and School Bus Safety Week, with tips for educating customers.October National Days: Green City, Name Your Car, and More (00:09:51) Ideas for celebrating National Green City Day, National Name Your Car Day, and other unique days.Engagement Ideas: Naming Cars & Social Media (00:12:50) Encouraging customer engagement by sharing car names and stories on social...

Sep 03, 2025 28 min