The Dealer Playbook
Michael Cirillo
Updated 1 day agoThe Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episodes every week. Follow so you don't miss one.
Are you the creator? Get your badge · Claim this podcast
Episodes (716)
Grant Cardone: Why Car People Hate What They Do - Pt. 2
" If your not gonna tell the world how great you are, then go home"!Grant Cardone Back for the second and final installment of " The Dealer Playbook" podcast sit down with international sales expert Grant Cardone. Picking up where he left off Grant is on a roll dropping "power bombs" of value and have a great time doing it. This is the conclusion to our sit down with Grant Cardone on episode 15. Be sure to check out the first installment if you have not already. In this session you can expect to learn more about: - Why car people hate what their doing - Why car people "hating their job" is dealers biggest challenge - Why managers should invest more in their people - Training your people in the right sequencesAll that plus a ton of more valuable nuggets to help grow your business. Is your spouse asking you when you come home if you made the family any money? I am loving that! What do you think? What is selling to you? Your turn to sound off What do you think of Grants opinion in this session? Drop all your comments, questions, complaints, whatever you have below. We value and appreciate hearing your voice on the show and the topics. Get connected with Grant Cardone Make sure to get connected with Grant Cardone at all of the links below. Make sure to go to his site and get on his free weekly email tips. A no brainer.Grant's FacebookGrant's TwitterGrant's YouTube Grant's WebsiteMake sure to get subscribed to "The Dealer Playbook" so you do not miss a single second of this podcast! Thanks for taking the time and tuning in!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Grant Cardone: Why Car Sales People Hate Their Job
"You are using so much energy to hate, that you can't create." Grant Cardone Episode 15 of "The Dealer Playbook" podcast is here and we are excited for our guest today! We are excite to have with us today New York Times best selling author and international sales expert Grant Cardone the CEO of Cardone Enterprises blasts off about 'Why Car Sales People Hate What They Do." Grant Cardone always bring 10X of energy to the table and is known for "lighting the fire under people's asses" by just telling it how it is raw and uncut. Right to the point. So in this session of "The Dealer Playbook" Michael and Robert sit down with Grant, get fired up, have some laughs, and hear some stories from his start in the car sales industry. Grant is on fire in this session and he drops strategies, power bombs and super valuable nuggets to blow up your business. Buckle your seat belt and listen to Mr. 10X the Master Closer Grant Cardone. In this session you can expect to learn more about: - Why car people hate what their doing - Why car people "hating their job" is dealers biggest challenge - Why managers should invest more in their people - Training your people in the right sequencesAll that plus a ton of more valuable nuggets to help grow your business. Is your spouse asking you when you come home if you made the family any money? I am loving that! What do you think? What is selling to you? Your turn to sound off What do you think of Grants opinion in this session? Drop all your comments, questions, complaints, whatever you have below. We value and appreciate hearing your voice on the show and the topics. Get connected with Grant Cardone Make sure to get connected with Grant Cardone at all of the links below. Make sure to go to his site and get on his free weekly email tips. A no brainer.Grant's FacebookGrant's TwitterGrant's YouTube Grant's WebsiteMake sure to get subscribed to "The Dealer Playbook" so you do not miss a single second of this podcast! Thanks for taking the time and tuning in!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
The Difference Between Advertising & Marketing For Your Dealership
Here we are at DPB podcast episode 14, and it has been all the back to episode 1 since we have just heard from Michael and Robert. So in that case we present to you "The Dealer Playbook" podcast episode 14 "The Difference Between Advertising & Marketing For Your Dealership" featuring Michael Cirillo & Robert Wiesman. Michael Cirillo and Robert Wiesman are two professionals who are obsessed about content! Online and offline they both love it all! The misconception of things "moving fast" when it comes to the web for a lot of dealers is intimidating as well as overwhelming for most. As stated above that is a "misconception". When it comes down to it the good news is it is really not that hard for a dealership to push through the clutter and make noise online in their market. Make sure you download this episode now, and hear Michael Cirillo and Robert Wiesman talk more about. Here is some of what you will learn today: - How to make your dealership unique online - What is marketing? - What is advertising? - Creating a story for your dealership that people can buy into. - How to leverage your OEMs marketing and advertising, All of that plus so much more! Now it is your turn! Write your comment below and let Michael and Robert know your questions and they will do their best to respond to them all. Make sure if you have not to subscribe to "The Dealer Playbook" podcast on iTunes or Stitcher and to please leave your feedback and comments below. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Cory Mosley: Win More Car Sales Business
"You get no where sitting still but left behind". - Cory Mosley You ever hear someone say "It's time to go back to the basics"? What does that mean exactly? Do we really think that just going back to the basics is the solution for growth in business? In this episode of "The Dealer Playbook" podcast we welcome sales trainer Cory Mosley who is talking about how auto dealers need to think forward and outside the box in todays market for growth in their business. If you are not familiar with Cory Mosley he is the founder of Mosley Automotive a sales training company headquartered in Richmond VA. Cory also is the creator of Mosley 24/7 a video on demand training solution for next level automotive professionals. In this session you will learn more about: - FMA " First Mover Advantage" - Not following the pack and doing what your competitors are not - How to not have a "back to the basics" mentality - Looking outside the auto industry for inspiration - Adding new skills to your people that they have never had before - The break down in your training process All that and so much more are packed into this episode with Cory Mosley. We all know by now that the "basics" are still important for any business or industry but are not the formula for massive growth in your business. Where to get more of Mr. Cory Mosley: Cory Mosley's Website - http://www.mosleyautomotive.com Cory's Twitter - https://twitter.com/CoryMosleyWay Make sure to comment first below on your thoughts about this session and you might be the lucky one to get a signed copy of his new book " The Way I See It". Now it's your turn Sound off below and tell us what you think of this session of "The Dealer Playbook". Make sure to subscribe if you have not already and share with a friend that might like what we are doing. Thanks again!"You get no where sitting still but left behind". - Cory Mosley You ever hear someone say "It's time to go back to the basics"? What does that mean exactly? Do we really think that just going back to the basics is the solution for growth in business? In this episode of "The Dealer Playbook" podcast we welcome sales trainer Cory Mosley who is talking about how auto dealers need to think forward and outside the box in todays market for growth in their business. If you are not familiar with Cory Mosley he is the founder of Mosley Automotive a sales training company headquartered in Richmond VA. Cory also is the creator of Mosley 24/7 a video on demand training solution for next level automotive professionals. In this session you will learn more about: - FMA " First Mover Advantage" - Not following the pack and doing what your competitors are not - How to not have a "back to the basics" mentality - Looking outside the auto industry for inspiration - Adding new skills to your people that they have never had before - The break down in your trainin- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Mark Tewart: Increase Gross Profit Selling Cars Online
" When you try to be everything to everybody, you end up being nothing to nobody " Mark Tewart Welcome to the latest session of "The Dealer Playbook" podcast where best selling author and automotive sales trainer Mark Tewart sits down with the DPB team.Mark is the founder and CEO of Tewart Enterprises, a sales training company and author of the best selling book " How To Be A Sales Superstar".We are so excited to have had the opportunity to sit down with Mark Tewart. He has spent decades in and around the automotive industry and has helped thousands of automotive professionals take their dealerships to whole new levels. This guy is the real deal.In dealerships across the country even in todays market there is still talk can you make gross profit in a digital age? Well Mark Tewart says absolutely, and this session of "The Dealer Playbook" we discuss just that. "How To Increase Gross Profit Doing Business On The Internet" In this episode you will learn:- Getting away from the "price" is all that matters mindset- Proper engagement of online shoppers on the internet, phone and in person- How to attract online shoppers without focusing on PRICE- Tips on merchandising your vehicles online- "TLC" Thinking Like a CustomerAll of that plus so much more! This is a powerful episode covering a topic that the majority of auto dealerships struggle with. Mark Tewart is a true expert in the automotive industry and works with dealers across the country to help increase sales.Links and resources mentioned in this episode: Reach out and call Mark :888-2TEWARTMark's TwitterGet Mark's best selling book "How To Be A Sales Superstar" or get a download of a free chapter from his book:Mark Tewart's WebsiteYour turn to sound offDid you enjoy this episode of 'The Dealer Playbook"?Leave us your comments and- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
David Bradley: How To Build A Winning Car Sales Team
" Just because your pumped up about something, doesn't mean you know what your doing". David Bradley Sales Manager for "Cardone Training Technologies" David Bradley sits down with " The Dealer Playbook" to talk about "How To Build A Winning Sales Team" in todays dealerships. Dave is a long time friend who knows inside and out how to build a powerful sales team that will deliver winning results. In session 11 of "The Dealer Playbook" David Bradley talks about how vital a good attitude is from leadership on down. The leadership in the dealership needs to be inspiring to pump the time up and keep them pumped up. David is a very smart guy that has been able to keep his position with serial hustler Grant Cardone for several years now, so believe me this guy knows what he is talking about. In this session David delivers some free and easy ways to get your team fired up, ready to learn and go out and sell cars! In this episode you will learn more about: - Tightening up you and your teams attitude- Narrowing in on the right approach - The actions that leaders can take to prepare their people- Tips on role playing with your people This and so much more are packed into this 30 minute sit down with again David Bradley from Cardone Training Technologies, one of the nations top sales training companies. Hook it up with David and keep the conversation rolling:David's Twitter - https://twitter.com/StopDontQuitCom David's Facebook - https://www.facebook.com/david.r.bradley.3?fref=tsCheck out some of David's powerful articles:http://davidrbradley.hubpages.com/hub/Sales-Success-Tips-How-To-Close-Yourself-First http://davidrbradley.hubpages.com/hub/Four-Social-Media-Secrets-Exposed-Hiding-In-Plain-Sight Now it's your turn Sound off in the comments section and let us know what you like and don't like about "The Dealer Playbook". We are here for you! - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Gary Vaynerchuk: Facebook Best Practices For Car Dealers
"Nobody here is Mother Teresa; we're trying to sell stuff" - Gary VaynerchukUnless you’re not familiar with this thing called “the internet," you probably know who Gary Vaynerchuk is. Gary Vaynerchuk is the author of the NY Times best seller, "Jab, Jab, Jab, Right Hook" which has been making a lot of noise in the auto industry since its release. Gary is co-founder of VaynerMedia, a social media agency. With offices in New York and San Francisco, his company manages some seriously powerful brands on social media and online content strategies, like the NFL, NHL and Campbell's Soup. In April, Gary spoke at the Driving Sales Presidents Club in New York City, where he was dropping knowledge bombs left and right, helping auto dealers with their social media strategies and determining ROI. His guest ‘appearance’ on The Dealer Playbook was just as epic! In the DPB podcast this week, Gary talks about: - How there’s no Facebook without investing in paid ads - The truth about Facebook ads (& "dark posts") - How to do a Facebook ad campaign or unpublished post - A step-by-step rundown on how to build a successful Facebook ad strategy - Creating content that appeals to your audience’s interests based on what’s trending Gary is definitely the guy to be listening to when it comes to building a bigger social presence. His tactics on Facebook are -without a doubt- proven tried & true strategies worth exploring and incorporating into your own business. Get more Gary (read up - this guy knows what he’s talking about!): Gary's Website: http://www.garyvaynerchuk.com Gary's Facebook: https://www.facebook.com/gary Gary's Twitter: https://twitter.com/garyvee Gary's YouTube: https://www.youtube.com/user/GaryVaynerchuk Get your FREE copy of Gary V's latest book! The first comment with what they liked best about this session with Gary gets their own free copy of his latest best seller, "Jab, Jab, Jab, Right Hook"! Good luck! And check out all of Gary Vaynerchuk's books: "Crush It"http://www.amazon.ca/gp/product/0062295020/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=15121&creative=330641&creativeASIN=0062295020&linkCode=as2&tag=flexd-20"The Thank You Economy" http://www.amazon.ca/gp/product/0061914185/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=15121&creative=330641&creativeASIN=0061914185&linkCode=as2&tag=flexd-20"Jab, Jab, Jab, Right Hook" http://www.amazon.ca/gp/product/006227306X/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=15121&creative=330641&creativeASIN=006227306X&linkCode=as2&tag=flexd-20 Ok, Now It’s Your Turn: Did this episode give you any insight or some ideas for your Facebook marketing structure? Leave us your comments and keep the conversation going. We love it! - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Hunter Swift: How To Drive More Car Sales With Your CRM w/Hunter Swift
"Most dealers are using their CRM to manage customers and leads, while the more progressive dealers are using it to manage the relationship" Hunter Swift Are you and your dealership unlocking the true power of your CRM software? A CRM is so much more then a tool to enter customer information or remind a sales person to make a follow up call. Your CRM has the potential to be a marketing monster for your dealerships sales and fixed ops departments. In this session of "The Dealer Playbook" we sit down with our friend and industry thought leader Hunter Swift. Hunter is not just a expert on auto dealer CRM best practices, he is the Director of Sales Development at DealerSocket. In case you do not know who DealerSocket is, they are one of the auto industries leading CRM providers. Hunter dives right in with some easy no cost strategies and tactics dealers can execute to drive more sales and keep your service techs turning wrenches. He also discusses in detail the email campaigns that his company's clients are getting the best results from plus some other creative yet easy ways you can pump a lot of business out of your current CRM. You have to check this out because Hunter knows his stuff!!! The information in this episode will sell you more cars! In this episode you will learn more about: -Successful email campaigns -Shifting sales peoples mindsets when it comes to your CRM -How to use your CRM for branding -How to use your CRM to build relationships -Freshening up email templates -Creating automated campaigns that convert -Mining for customers in your CRM All that plus more that will help you not just get more out of your CRM tool but sell more cars, make more gross, get great CSI and build long lasting relationships with your customers. Links and Resources mentioned in this episode: Follow Hunter Swift on Twitter for more great content to help you unlock the power of your CRM toolhttps://twitter.com/HunterSwift Hunter's powerful article from Driving Sales Innovation Guide:http://drivingsalesinnovationguide.com/2014/04/crm-and-your-brand/ Great video from Hunter on database mining discussed in the episode:https://www.youtube.com/watch?v=5-nK8jO0Wa4 We had a great time with Hunter Swift on this episode and hope you did as well. Now it is your turn, leave us some feedback and let us know your thoughts or if Hunter missed anything. Thank you again for dialing into the DPB podcast and we will see you next time! - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Troy Spring: Dominating Traditional Media In A Digital World
“When it comes to traditional offline advertising, enough reach, enough frequency and a strong compelling message, it will produce results/ROI immediately.”- Troy “Turbo” SpringDifferent marketing and advertising tactics work better than others. Period.In the automotive space, when you go to workshops or webinars about marketing, they typically lean towards digital strategies.With so much focus on the internet, and automotive dealers trying to figure out exactly how that works, the good old traditional media, or offline marketing outlets, tend to take a back seat. With the right recipe in today’s market, dealers can and are reporting solid ROI from lets call it “offline media.” That is exactly the reason why when it came to the topic of Dominating traditional media in a digital world, we knew that Troy “Turbo” Spring was just the expert to teach us.The best selling author of “Turbo Charge Your Life” as well as the co-founder (with Tracy Myers) of the “Unfair Advantage Automotive Mastermind,” Troy “Turbo” Spring has a unique position in the automotive industry. Troy is the owner and founder of Dealer World Advertising – a full service advertising company for auto dealers.Troy is also the manager of a Lehighton Ford in Lehighton, PA – a Ford dealership minutes from his home. Here’s where he gets even more unique. Troy manages this dealership…are you ready for it?… PART TIME! Yup, you heard it right. Part time. According to Troy, he not only loves being on both the vendor and dealer sides, but it gives him two different ends of the spectrum.The specific topics we cover in this session address how dealers can tap into & really maximize what’s now (in most cases) inexpensive traditional offline media resources. These topics not only will require some work but also creativity. Lucky for us, Troy lays out some step-by-step strategies that will allow you to start seeing ROI with traditional advertising.We want you to sell more cars!More Specifically, You’ll Learn About:- How to audit and break down your advertising budget- How to determine which advertising outlets to focus on- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Sean Moffett: Turn Customers Into Raving Fans Of Your Dealership
Your greatest asset are the people you just sold. People like to do business with an "expert", and will pay more to do so. 20 year automotive vet, International Sales Expert and host of nationally syndicated radio show " The Sean Moffett Show" Sean Moffett himself sits down with Robert and Michael to chat it up about " Turning Your Current Customers Into Raving Fans"! Advocates of your dealership and your brand. Even in today's advanced market there is nothing stronger than the relationship with your store and its customers. Past, Present and future. In this awesome new episode, Sean talks about how just in how the way a sales person greets a customer, that customer knows if they are dealing with a professional expert or not. '"The best place to close your deal, is with the first impression". Sean is going to show us exactly how to do just that in this session. Sean Moffett gives a few easy word tracks sales people can use to sound like a expert. A professional. Check them out and practice with your team or whoever is down. Why not pick up something new that is without a doubt different than what the sales team is currently doing. What if just something that simple as how the customer is being greeted is what is holding back sales explosion in a dealership? This is session is packing some powerful information!!! Sean is a professional broadcaster and great speaker so nobody minded that " The Dealer Playbook" turned into "The Sean Moffett Show". Starting with authentically greeting someone with a caring disposition, to how to finesse and keep the " wow factor" rolling after they make it purchase. It is all in this session! You in this session you will learn more about - How to greet the customer like a professional expert - Focusing on the customer’s experience genuinely - Is management in need of leadership training (it is more than penciling deals) - Being an expert on your product - Communicating with customers & allowing them to shop with you - Finding training material you can relate with (so much online for free) - Different markets require different tactics - Watching out for listening to the wrong "guru's" information. All that plus so much more! Here are the links mentioned in this episode Sean's Website: http://www.themoffettcompany.com/ Facebook:https://www.facebook.com/profile.php?id=100001592899984&fref=ts Twitter:https://twitter.com/TheSeanMoffett Sean Moffett's " Wow Factor Sales Success Training":https://www.udemy.com/wow-factor-sales-success-training/?sl=E0Ibc1tTQxMALBoeCRAcKBM%3D&dtcode=qqmla8hp Sean's killer YouTube Channel Lots of good stuff:https://www.youtube.com/channel/UC1XW7Dmi_6v6hr-RA1gGC8g Sean's syndicated radio show on iTuneshttps://itunes.apple.com/us/podcast/the-sean-moffett-show/id631875767?mt=2 Get his free audio book email here:[email protected] (put "The Dealer Playbook" in the subject) The Dealer Playbook - http://www.thedealerplaybook.com - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Danny Benites: How To Get The Most Out Of Car Dealer Conferences
When it comes to running and or owning a automotive dealership, monitoring your ROI is crucial to a successful operation. When you are buying more internet leads, doing a direct mail campaign, or switching website providers ROI always comes up in the conversation. Ever notice that? Where you do not hear a lot of “ROI” talk though is when you hear about the workshops, 20 Groups, seminars, trade shows etc. In this episode of The Dealer Playbook the boys sit down with funny man and 30 year plus automotive industry veteren, Danny Benites. Danny is the General Manager of Greg Lair Buick GMC of Amarillo Texas, and he has created some resources and techniques to get the most out of the automotive workshops, seminars, etc. You know, track an ROI? A dealer will spend 2-5 thousand on attending or sending a team member to a automotive conference. Do you ever track the ROI of that investment, because it is not cheap. Combine the money for travel, hotel, tickets to the workshop, food, etc. plus the time away from the dealership to attend, you end up with a lot of “skin in the game” to much in fact to not have a plan. In this episode you will learn more about: How to choose the right team member to attend educational eventsChoosing the right automotive event to attendNarrowing in on what parts of your operation your looking to bring home “nuggets for”How to retain the “ideas” you get at the workshop, and how to structure your idea lists/notesHow to take your ideas back to the dealership and get buy in whether your the top dog decision maker and you need to get your team on board or a sales manager, GM, etc and need to get your dealer to buy inThat and much more Danny talks about that will get you and your the team the most out automotive educational events. This guy knows what he is talking about. Here are the links for the work sheets Danny refers to that lay out the plan for you: Danny's Worksheets - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Dr. Willie Jolley: Turning Setbacks Into Setups
While I was attending the Internet Sales 20 Group in Atlantic City a few weeks ago, I had the incredible privilege of listening to, and eventually interviewing Dr. Willie Jolley. While I do admit to not knowing who he was previous to the conference, I was completely blown away by his message; something that resonated deep within me. He spoke about how to do more, be more and achieve more. After his keynote address at the conference, I had to go and shake his hand and express appreciation for the message he shared. It was refreshing and motivating; something that I think we need to hear more of in the auto industry. I asked him if he’d be willing to join me for an interview and without hesitation, he agreed. If you still haven’t “Googled” him, here is a brief introduction: Dr. Willie Jolley is an international motivational speaker who has been named as one of the top 5 outstanding speakers in the world, alongside heavyweights like Margaret Thatcher and Nelson Mandela. He has written 4 best-selling books which I think you should definitely check out: A Setback is a Setup for a ComebackAn Attitude of ExcellenceIt Only Takes A Minute to Change Your LifeTurn Setbacks into GreenbacksIn addition to his outstanding books, Dr. Willie Jolley is credited as the reason that the Ford Motor Company never accepted a government bailout. After reading his book, “A Setback is a Setup for a Comeback”, Alan Mulally, Ford CEO, hired Dr. Jolley to come and help them scale the business, refine process and help Ford’s employees build their dreams. In this episode you’ll learn more about: How doing something ridiculous may just be what’s needed to advance and conquerHow to get started when setting out on your success journeyHow to look at your current situation differently and capitalize on the assets and opportunities available to you right nowWe have a connection to Dr. Willie Jolley now and we know he’d love hearing your feedback and questions. Hit us up in the comments below and as always, thank you for listening to The Dealer Playbook.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Jarrod Glandt: Dominate Your Market With Team Training
“In order for training to work properly inside of the dealership, there need to be two things. Consistency and volume.” - Jarrod GlandtBuilding a successful business (or business inside of a business) doesn’t happen overnight. It takes following a strategic recipe in order to get the desired end result. Whether you’re just starting in the automotive industry, or consider yourself a veteran, a best practice in being successful is to always be learning and then apply the things that you learn. That’s why when it came to the topic of automotive training, we couldn’t think of anyone better to teach us than Jarrod Glandt. Jarrod is currently the Vice President of Sales at Cardone Training.Jarrod has a pretty fascinating story about starting out in the car business. After much struggling and sacrifice, he decided that there was more to having a career than what he was experiencing at the time. By taking a risk, Jarrod took a job with Grant Cardone, barely making ends meet. During his early days with Grant Cardone, Jarrod learned how crucial a role effective training plays in achieving success and look at him now! He’s made it to the top and he’s confident you can too.The specific topics that we cover in this episode address how to implement consistent training so that automotive sales professionals can be more and do more. These topics all require work, and that’s likely why many people give up on them and never reach their potential in the car business.We want you to achieve more!More Specifically, You’ll Hear About:How to properly do training inside the dealership How to hold your team accountableWhy turnover can be a good thingWhy most people won’t achieve their definition of success inside the car businessHow to achieve your goals and dreamsHow to increas- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Tracy Myers: Giving a Wow Experience To Your Employees
The Dealer Playbook Episode 3 In the dealership business, your team’s attitude is crucial. Today's automotive consumers are smart. They know when you’re being sincere, and they know when you’re feeding them a line of bull. Dive into this episode with one of the automotive industry’s top experts, Tracy Myers from Frank Myers Auto Maxx in Winston Salem, North Carolina. In this dose of the Dealer Playbook, learn some of Tracy’s key rituals and tips that propel his dealership toward constantly creating a positive work environment for his employees, resulting in a phenomenal experience for his customers. Tracy gives the play by play on how to build a thriving, positive dealership culture. Keeping your service teams motivated not only creates a better dealership environment, but it sells more cars and repeat services. When you amp up your dealership culture so your staff is genuinely excited about your products, that energy is contagious. Before long, you’ve gained long-term customers who are pumped to be doing business with you. Tracy is an undeniable expert when it comes to creating a ‘Disney World’ kind of experience for every single person standing within his dealership property, but he’s quick to admit it’s a huge waste of time if your staff isn’t completely on board and proud to be a part of the team efforts.. As a dealer principal or any level of manager, you have the power to directly affect your employee’s work experiences and job satisfaction. Making changes as simple as showing interest in their personal lives and getting to know your team members can have an amazing affect on their attitude and commitment. If your team doesn’t support your dealership’s message and objectives, all the sales training and product education in the world is worthless.Tracy Myers Facebook:https://www.facebook.com/frankmyersauto?fref=ts Tracy Myers Twitter:https://twitter.com/RealTracyMyers - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Craig Lockerd: Recruiting Tips for Automotive Dealerships
The Dealer Playbook Episode 2 If you want to pack your dealership with elite professionals, there’s no way to cut corners on building a disciplined recruitment strategy. Hiring someone who doesn’t fit your dealership culture or who isn’t qualified hurts your team. You’re only as strong as your weakest player. Craig Lockerd is a top expert when it comes to automotive recruiting. His professional recruiting company, Automax Recruiting, is the industry's number one source for finding and hiring quality people to add to your dealership team. In this dose of the Dealer Playbook, recruiting expert Craig Lockerd reveals some key recruiting strategies. Craig discusses every step of the recruiting process, from the interview, right down to actionable tips on how to sift out the good applicants from the bad ones. In Craig’s 15+ years of recruiting experience, he’s seen way too many auto dealers tailoring the interview process around their applicants, instead of creating a rigid interview process that’s right for their dealership and sticking to it. But before the interview can happen, you need to know how to get qualified resumes in your hand. Craig discusses some universal “super strategies” that any dealership could start implementing to increase ROI on their recruiting efforts, including shaping your initial ‘help wanted’ ad to bring in more motivated individuals. For more on how to turn up the volume on your hiring efforts, check out Craig’s Automax Recruiting website. Check Out Automax Recruiting on Facebookhttp://www.facebook.com/automaxtrainingandrecruiting Craig's Personal Facebookhttp://www.facebook.com/craiglockered Craig's Cell Phone609-571-1152 Automax Recruiting and Training Office - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Building A Team Culture In Your Dealership
Dealer Playbook Episode 1 It’s no secret that in today's automotive market, providing a "Wow Experience" for shoppers is an absolute must. Car dealers all over the world invest tons of money and time in making sure customers are taken care of and are getting a top-notch shopping experience. We try so hard to provide the ultimate shopping experience for our customers, but let’s switch our thought process. What are we doing to create an incredible dealership culture that inspires and energizes our internal team? Keeping your people motivated, engaged and happy all ties back to the dealership’s internal culture. Every dealership has a culture - it’s the way your employees feel when they come to work, good, bad or indifferent. What is your dealership’s culture like? If you don’t know, it’s probably not a good. It’s a simple, yet powerful, concept - if your team is happy and each member feels a sense of satisfaction in their individual roles, they’ll perform better. Yet so many employers, especially in the automotive industry, aren’t putting energy and resources into into creating that ideal positive, motivating environment. Keys to building a dynamic dealer culturePersonnel, from top to bottom, shares the same goal. There is team “buy in” and everyone supports the underlying message and objectives. A recruitment strategy that targets premium, dynamic team members Education. Empower your team with resources and knowledge. Ongoing education is an important part of any career growth and individual development. Collaborate with your entire team. Encourage creativity and idea sharing. Create an environment where your team feels comfortable and safe sharing their thoughts and opinions. Buy in is key. From the dealer principal to the clean up crew, everyone has to be onboard with your message and goals. Without buy in, employees will never become brand evangelists, sharing the message and inspiring others. Once you have the workplace culture ‘recipe’ complete, your team will be the greatest form of marketing you have. They will proudly, with no hesitation, spread the message of your dealership’s greatness. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook