The Dealer Playbook
Michael Cirillo
Updated 5 days agoThe Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episodes every week. Follow so you don't miss one.
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Episodes (709)
Chris Walsh: How to Create a Customer Care Culture
Our Guest Welcome back to The Dealer Playbook Podcast session #34! Our guest today is 30 year automotive vet Mr. Chris Walsh, founder of Vets-Cars and a wealth of knowledge and stories of the constant evolving automotive industry. Chris deliveries a lot of value that in todays market can help keep your team motivated, loyal and most importantly care about the customers. Session Preview- Tips for employee satisfaction - Tips on shifting your dealerships culture - Tips for employee satisfaction. Links/ResourcesCheck out Vets-Cars here. http://www.vets-cars.com Connect with Chris on Facebook here. https://www.facebook.com/chris.walsh.98837?fref=ts Help DPB out and write a quick review. Click here. Will only take a minute. We really appreciate it and want to hear from YOU. Your Turn:Make sure to Click here to subscribe to “The Dealer Playbook”and sound off in the comment section below and let us know whats going on out there!Looking to take your dealerships web strategy to the next level? Click Here: Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
DPB 033: How To Get The Most Out Of Your Digital Campaigns
This Session: Happy Thanksgiving 2014! The Dealer Playbook Podcast session #33 is going to show you how to really crank up the productivity of your website. Michael and Robert dive in and review strategies that help you leverage content marketing, to drive more sales to your dealership. A major component in accomplishing that is really understanding and being familiar with todays consumers “buying/shopping process”. It comes down to how dialed in you are when it comes to understanding your customers and how they think/react when it comes to “shopping”. This session delivers key fundamentals that if executed properly you will drive more opportunities online for your dealership. When you become a resource of valuable and helpful information for your target market, providing the right information at the right time, on the right channel, is when the magic starts to happen. Dial into this episode and start dominating the web in your market. Session Preview: - The importance of delivering the right message at the right time on the web. - Leveraging your sites existing traffic, and getting the most out of it. - Understanding the phases of a car shoppers buying process. All of that plus so much more value to help you grow your business using the web like a professional. Links/Resources : Michael Cirillo’s Book: http://michaelacirillo.com/book Help DPB out and write a quick review: h Take your dealerships web strategy to the next level. Click Here: http://www.flexdealer.com/automotive-marketing-solutions/dealership-websites/Your Turn: Make sure to Click here to subscribe to “The Dealer Playbook”and sound off in the comment section below and let us know whats going on out there!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
David Johnson: The Best Way to Run Google Ads
“There is a big difference between the dealers that get it or don’t.”David Johnson Our Guest:In this powerful session of “The Dealer Playbook” Podcast we are sitting down with automotive digital advertising expert David Johnson Of 3G Engagement.Google Adwords is nothing really new for auto dealers when it comes to digital advertising, but it is still very powerful and yet a lot of times not handled properly.When it comes to Google Adwords there is no one that knows how to maximize it more than David Johnson and he discusses best practices on doing just that in this session.David is a true expert when it comes to digital advertising he dives in deep, to help you dominate the web.Quick Preview Of This Session:- Getting started with Google Adwords- Auditing your current Google Adwords strategy- Getting the most from Google Adwords/Digital AdvertisingLinks/Resources:Email David- [email protected] David – 719-424-7149David’s Facebook- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Joe Cala: How to Transform Your Employee Training
Our Guest:In session 31 of The Dealer Playbook Podcast, we sat down with Joe Cala. Joe is currently the General Manager of Dealer Synergy, and is one of the most inspirational, motivating individuals within the car business.We invited Joe Cala to be on the show to explain how you can transform your car sales training by taking massive action. The automotive industry has no shortage of training resources. From conferences and summits to in-store consulting and webinars. But with all of the training resources out there, the missing ingredient to enjoying a more successful career within the automotive industry (and every other industry) is the action that you take.Preview of this Session:How you can take your career to the next levelHow to get more from your dealership trainingThe common mistakes that dealers make that limit their successTips to being successful and transform your careerLinks and Resources:@[email protected] About Joe Cala:Joe has a total of 14 years in the automotive industry, holding positions from Sales Person to Used Car Manager, New Car Manager to Internet Sales Manager, and eventually Internet Director. During his time as Internet Director, he was influential in increasing business from 7 units to 80 units at Nelson Mazda in Tulsa, OK and from growing Gateway Toyota in Toms River, NJ (Penske Automotive Group Dealership) from 40 units to 150 units. After his time in the dealership, he spent a year as an Advertising Consultant in the New York/New Jersey Metro Area for Auto Trader. Joe is currently the General Manager for Dealer Synergy and has been a featured Internet Sales 20 Group Speaker, NADA convention speaker, author and contributor to multiple nationally recognized personal & professional development magazines.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Jim Ziegler: The Secret to Selling More in F&I
Our Guest: Jim "The Alpha Dawg" Ziegler is as close as it comes to a "living legend" as you can get. Jim is the founder of the "Internet Sales Battle Plan" and the "Ziegler Super Conference" two of the automotive industries top improvement workshops. He also is the founder of Ziegler Super Systems, his leading dealer consulting company. Jim Ziegler is one of the automotive industries leading experts when it comes to F&I has written many articles on the topic and presented the topic in many live workshops. Jim is responsible for massive growth in dealerships across the country and a big part of that increase is from the dealers F&I department. Preview Of This Session: - The biggest mistakes made in F&I today. - Creative & effective word tracks to sell more F&I. - Tips to being more successful in F&I Links/Resources: Ziegler Super Systemshttp://zieglersupersystems.com/ Ziegler's Sales Manager Super Conference http://www.zieglersuperconference.com/ Connect with the "Aphla Dawg" on Facebook:https://www.facebook.com/jamesaziegler?fref=ts Be sure to get subscribed to "The Dealer Playbook" and sound off in the comment section below and let us know whats going on out there! - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Fran Taylor: The Lost Art Of Car Sales Prospecting
Our Guest : Fran Taylor "The King of Prospecting" is the founder of " Fran Taylor Techniques" a automotive sales training company that specializes in the lost art of prospecting. Fran got his start in the automotive sales industry in 1982 and within 2 years he was personally selling 50 cars a month using the traditional prospecting tools and tactics he discusses in todays session. Quick Preview Of This Session: - The power of traditional prospecting tactics in todays digital world.- The prospecting tools every car pro needs in their business.- How to make prospecting work for you.- How dealers and or upper management can help getting their team to take prospecting serious. Links & Resources Mentioned Connect with Fran Taylor on Facebook: https://www.facebook.com/mrfrantaylor?fref=ts Check out Fran's website for more resources: http://www.frantaylor.net/ Join over a 1000 other committed car sales professionals at Fran's private Facebook Group "30 Sales A Month": https://www.facebook.com/groups/505418206269962/- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Michael Cirillo: How to Attract High-Quality Customers with Content Marketing
In session 28 of The Dealer Playbook Podcast, Michael Cirillo is back and dropping all sorts of crazy knowledge about how you can start standing out from the clutter and dominate your market.Every single day, millions of automotive shoppers are going online to research vehicles, products and services. Sadly, most of the time your website isn't anywhere to be found. That's because most dealer websites around the globe are lacking sufficient and relevant content that has the power to create loyal followers, set you up as the credible source of information and increase your dealership's profitability.Content is a real hot topic right now, especially with recent Google algorithm updates that are set up to recognize and rank more relevant and well written content. That being the case, many dealers are struggling to know how to start creating content that will have a positive impact on their business.Does this sound like the situation you're in?Don't worry. Check out what Michael does to create content that not only attracts more qualified vehicle shoppers, but converts them as well. Take out your notepad and get ready to take some notes.Here we go.1.) Who are you speaking to?It's crucial to know who you are speaking to specifically. A major mistake that majority of dealerships make is that they try and speak to everyone and as a result, aren't really speaking to anyone. It's about being something of value to somebody, not worthless to everybody.With that in mind, it's important that you break out from just trying to speak to people who are researching vehicles, and drill down a layer deeper. Who are they?Seniors, Young Families, Construction Workers, Military, Special Finance etc.When you look at car shoppers in smaller segmented groups, it's easier to identify the next step...2.) What are their interests, problems or questions?When you know who you're speaking to, it's so easy to know what they are interested in. Make notes about each target audience you have and the things that make them tick.3.) Match their interests, needs and problems with the right vehicle.For example, if young families have the interest in more space, fuel economy, seating configurations and safety - what vehicle are they likely interested in? A Minivan!!!With that in mind, you can now start creating content about minivans for young families surrounding the topics that they are interested in. For example, imagine how powerful a blog post titled, "The top 5 reasons Young Families love the Honda Odyssey" would be. If you shared the interests and problems of a young family, wouldn't you be compelled to click and read?4.) Know your objectivesAnother problem that dealerships face is that they don't have clearly defined objectives, and therefore don't have a measuring stick to track progress (or the lack thereof).With each peice of content you produce, you need to know - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Robert Wiesman: How To Take Control Of Your Brand With A Personal Website
About this session: In this session of "The Dealer Playbook" podcast Robert Wiesman is flying solo!Michael Cirillo the other half of team DPB is under the weather and not able to contribute but fear not Robert still delivers the thunder! Recently there was a article on Entrpreneur.com (by a unheard of contributor) suggesting that building a "personal brand" was a waste of time and your energy and focus should be directed to branding your product or service. That message could not be more wrong and oddly enough the article is not even available on their blog anymore.That article struck a chord here at DPB so that is what we are going to discuss in this session. Taking control over your personal brand and doing so with the power and magic of a high quality personal website for car sales professionals. Key Takeaways: - Why todays car sales professional needs a personal website.- Common mistakes done on most sales professionals websites.- 8 key ingredients for a car pro's personal website. Session Resources & Links: Check out the ultimate car sales professional digital marketing solution click here. Get subscribed to "The Dealer Playbook" and never miss a session by subscribing here. For more on building your power house personal brand check out DPB session 18 where our very own Robert Wiesman dives even deeper into personal branding here.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Mat Koenig: The 3 Ms of Automotive Marketing
"The only way to make a ridiculous amount of money is to serve people well." Matt Koenig Welcome to "The Dealer Playbook" podcast session 26 where once a week auto dealers get real strategies that get results. In this session Robert Wiesman and Michael Cirillo sit down and chat with Matt Koenig founder of Konig Co a leading mobile marketing agency that connects auto dealers with more buyers. The topic of todays session is what Matt calls "the 3 M's of Automotive Marketing". What are the "3 M's" ?- Millennials - Mobile - MinoritiesIf todays auto dealer can get a good grasp on those 3 M's, they will sell more cars. The largest increase in new car sales last year came from latino buyers. The crazy thing about that is even dealers who 80% of their showroom traffic are of hispanic decent, have zero marketing dollars allocated targeting that customer segment. That is just one of the "3 M's" !Here is what you will learn more about- How to market to and sell more cars to minorities- What is the secret to selling to millennials- The importance of "mobile" strategyMatt breaks down "The 3 M's of Automotive Marketing" and so much more in DPB session 26.Want more from Matt Koenig?Check out Matt Koenig's website hereConnect with Matt on Twitter hereFollow Konig Co on Facebook hereNow it's your turnTeam DPB wants to hear from you! Chime in in the com- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
JD Rucker: Increase Dealership Profits From Facebook Ads
The Dealer Playbook team has a awesome session for the "Silver Episode" number 25!In this powerful session the DPB team Michael Cirillo & Robert Wiesman chop it up with founder of social media & SEO dealer consulting firm Dealer Authority, Mr. JD Rucker.Not only is JD Rucker as dialed in as they come when it comes to the latest in social media best practices, but also one of the (if not THE) most active blogger in the automotive sales community.JD wastes no time and dives right into selling more cars with Facebook ads most particularly with using what is called Facebook Dark Posts.In case you were wondering a "Facebook Dark Post" is a highly targeted Facebook ad that does NOT appear on your Facebook Page timeline.JD gives a step by step blueprintWhy would you want posts that do not appear on your Pages timeline?JD Rucker breaks that down and more in DPB session 25!Quick Session Outline - What is a Facebook Dark Post and how they can benefit your dealership- Start to finish step by step how to create a Facebook Dark Post- The Types of Facebook ads that dealers should be doingAll that plus more value packed into this powerful session for auto dealers.Keep up with JD RuckerJD Rucker Facebook Dealer Authority FacebookJD Rucker Twitter Get JD Rucker's step by step guide for using Facebook Ads. Click here It's on you, what you gonna do?That's right now its on you!We want to hear from you, the good, the bad and the ugly.We want it all!Type your questions, comments or your experience with Facebook Ads in the comment sections below.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Sean V. Bradley: The Secret To Making Big MONEY Selling Cars
"If you do not have GPS precision and know where you are going, how are you going to make money"? Sean V Bradley One thing everyone in the automotive industry wants MORE of but seems to never talk about is MONEY.There is nothing wrong with wanting to make more money and that just so happens to be the topic of "The Dealer Playbook" session 24. Money, Money, Money, MONEY In session 24 of the DPB podcast Robert and Michael sit down with automotive internet sales expert and CEO of the award winning automotive training company Dealer Synergy Sean V Bradley. When it comes to building powerful and successful dealership internet departments Sean and his team at Dealer Synergy are the go to team. Sean V Bradley and his team at Dealer Synergy have worked with many dealerships internet departments and in less then 90 days he has helped them double, triple and even quadruple the amount of cars they sell online. The proof is in the pudding and Sean V Bradley knows how to make it happen and how to make money.That is exactly why the DPB team knew that Sean was the right man for this session. What You Will Learn From Sean V Bradley - How to make MONEY in the automotive industry - The Money Map to making more money for showroom sales professionals - Building a profitable internet department - The truth about 3rd party lead providers And that is just the tip of the iceberg on what to expect in this powerful session with DPB's good friend Sean V Bradley. Get More From Sean If for some reason you are not connected with Sean v Bradley here is how to so. Sean's Facebook- https://www.facebook.com/seanvbradley?fref=tsSean's Twitter- https://twitter.com/seanvbradleyMake sure you cash in on your free test drive of Sean's virtual training for dealerships here - http://www.bradleyondemand.com/Home/Make sure to check out the Internet Sales 20 Group which Sean is the founder of and you can catch up with Robert Wiesman & Michael Cirillo there in Boston starting on September 22nd, check it out here- http://internetsales20group.com/ Don't Miss This The whole team at "The Dealer Playbook" is super excited for Michael Cirillo's upcoming book release 'Don't Wait, Dominate.Not only will you be the first to hear about it's release but also get access to some limited exclusive bonus material by registering with just your email address by clicking here- http://www.michaelacirillo.com/book Your Turn Like always we want to hear from you! Drop your questions, comments, complaints and or suggestions in the comment section below.Be sure to get subscribed to "The Dealer Playbook" so you never miss a session and do us all a favor and share this with some one it could help. See you next week- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Elise Kephart: Go The Extra Mile in Car Sales
"Find the right recipe, and then stream line it". Elise Kephart - Adame "It's about time" and "Finally" have been the response from any one that we told "DPB Session 23 was featuring the newest Phone Ninja Elise Kephart-Adame. In case you don't have the internet, Elise Kephart - Adame is a phone consultant for Phone Ninja's, a leading training company in the automotive industry. Elise or maybe you know her as "The YouTube Diva" is well known for her personal videos she would use to follow up with prospects online. Elise is more then just an expert when it comes to showing sales people how to maximize the phone, she also has easy to execute tips that any one can start to do now, that will sell more cars. What you can expect to hear from Elise - Dealership Internet Department Infrastructure - Using multiple channels to follow up with prospects - Handling inbound & outbound phone calls - Creatively staying top of mind with prospects Elise brings lots of experience to the table and as always she delivers valuable information for any one in the car business. Even in todays age where all the buzz in the auto industry is digitally focused, the phone is still a big money maker. How are you on the phone? What is working best for you when it comes to phone follow up? Does your dealership have a different structure then most for their internet department?. Ask your questions for Elise in the comments section below or any other comments you might have. The team at "DPB" wants to keep the value steam rolling, so don't be shy, and connect in the comments section below. Connect with Elise Kephart-Adame Follow Elise on Twitter here.https://twitter.com/TheYoutubediva Connect with Elise on Facebook here.https://www.facebook.com/elisekepS2?fref=ts Feel free to reach out via text with Elise - 805-441-3398- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Anne Flemming: Focus on Female Automotive Shoppers
"Women purchase 75,000 vehicles everyday in the US."Anne FlemingAny one in the front lines of the car business knows that when it comes down to a new car purchase for a married couple that if the wife is not into you, your store, or the vehicles it's self, you have no sale! Not only do women have the final decision/approval for a "couples" purchase, they are serious car shoppers for themselves now more then ever! Why You Should Focus On Female Automotive Shoppers On this new session from "The Dealer Playbook" (episode 21) we sit down with Anne Fleming founder and CEO of Womens-Drivers.com who is a undisputed expert when it comes to knowing women car shoppers. She breaks it down on why every dealership needs to focus on female automotive shoppers. There are 75,000 inked car deals a DAY happening across America all with women owners! Anne dives in deep on the mindset and tendencies of todays woman "car shopper", and what you can do in your business to attract and convert your share of that 75,000 daily sales. Anne and her team at Women-Drivers.com are serious about surveying and statistics. She breaks down the key statistics todays automotive Dealerships need to know so they can start to attract and wow women shoppers. Anne Fleming Talks More About - The shopping process most women follow - The key decision factors for women shoppers - Social tactics to engage more women shoppers using Facebook - Using your dealership website to attract women shoppers - Simple tweaks & changes that can attract more women car shoppers Anne covers all the above plus so much more! Women buyers are a serious customer segment that needs to be spoken to and handled in a custom tailored fashion. Like any customer segment. Want to learn more about selling cars to women? Follow Women Driver's Twitterhttps://twitter.com/womendrivers Get Anne's comprehensive report about women's shopping, buying, servicing behavio- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Rand Fishkin: Automotive SEO Questions, Answered
"You need to have a website that serves your audience"Rand FishkinIn the automotive industry especially we hear so much conflicting information when it comes to your websites SEO (search engine optimization) and what makes it even worse a good majority of the information dealers receive regarding SEo are just well flat out wrong. That being the case the team here at "The Dealer Playbook" wanted to deliver you REAL SEO strategies that will deliver your dealership REAL results. So for session number 21 Robert and Michael sit down with the undisputed and world renowned SEO and content marketing expert Rand Fishkin the founder of Moz a SEO/Marketing agency based out of Seattle Washington. SEO is always a hot topic for most automotive dealers and sometimes it can get overwhelming and just plain confusing. Rand breaks down advanced SEO strategies for car dealers in a language and manner that is easy for anyone to digest. It was a great honor to have a conversation with Rand Fishkin and this session is jam packed with priceless information to kick your websites SEO to whole new levels and dominate the search engines. What you will learn from Rand Fishkin - What your website NEEDS to do - The truth about getting your content ranked - Identifying the right content strategy for you - The scoop on Googles latest search engine update "Pigeon" - The direction and future of online search What you see above is just a taste of the wealth of awesome information SEO expert Rand Fishkin unleashed on us in this session. The DPB team certainly hopes you took as much value from this session as we did and the best part is you can listen to it again or make sure your team member in charge of your dealerships SEO checks it out. Links and resources mentioned in this session Rand Fishkin's blog http://moz.com/rand/ Moz Blog / Whiteboard Friday Videos http://moz.com/blog Moz Beginners Guide To SEO http://moz.com/beginners-guide-to-seo Barnacle SEO Video That Michael Mentioned http://moz.com/blog/barnacle-seo-whiteboard-friday Connect With Rand On Twitter https://twitter.com/randfish Now… We want to hear your questions and comments about SEO!!! Sound off below in the comments section with your input, opinions and questions below and we will keep the conversation going and or get answers to all your questions. And… If you took any value out of this session and you have not already make sure you get subscribed to "The Dealer Playbook" so you never miss a beat. Click here to join the family. Do us a favor leave The DPB a review on iTunes real quick it really helps us out. Click here - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Tom Vann: How to Build a Massive Customer Database and Sell More Cars
"Dealers have been so focused on analyzing data, we forget about the magic that happens between people"Tom Vann There are so many great trainers in the automotive industry that have so much great information that can grow your business. Today on "The Dealer Playbook" podcast session 20 we sit down with not only a very unique and creative sales trainer but also a very successful active dealer. Tom Vann founder of VSM Training has been a dealer for many many years. In a small town of 9000 people he was able to sell 174 Million dollars worth of retrial vehicles! In this session of "The Dealer Playbook" podcast Tom Vann discusses some of the key strategies he uses in his dealership to reach those ground breaking numbers. What you can expect to learn more about in this session - The key strategy he used to explode his business - The VSM Selling Methodology - Why your sales staff needs to focus on building a database of contacts - Tips on how to build a power house database All of that plus so much more in this ground breaking session 20 of "The Dealer Playbook" podcast. Tom Vann has some very unique strategies that are not hard or costly to implement that well you see how well they worked for him. Get more from our friend Tom Vann Connect with Tom by checking him out at http://www.tomvann.com Learn more about his unique training programs and get signed up for his free video series right here http://www.vsmsalestraining.com/ Now we want to hear from you Have you tried any of the outside the box tactics Tom discussed? Did you receive any value from this session? What would you like more of? What would you like less of? What you have to say means so much so sound off below and lets keep the conversation rolling! If you have not yet, be sure to get subscribed to "The Dealer Playbook" so you do not miss a beat! See you next time on "The Dealer Playbook" podcast. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Andrew Myers: The 5 Step Automotive Video Sales Process
Video is hot with consumers and we all know it. You, us, everyone is engaging in online video most likely on a regular basis right? So many of us today are using video "in our business" but are we really using it "in our business"? It is one thing to have a library of good videos, then it is a whole other having a solid strategy on what to do with those videos. DPB session 18 we sit down with Andrew Myers of What's Next Media, a automotive video firm to talk not so much about video creation but more so video strategy. The reason why Andrew is perfect for this session is he has a easy to implement video strategy and dealer can execute on their own. This proven strategy is 5 steps that Andrew reviews in detail on the session 1. Introduction - 3rd Party Vehicle Listings2. Short Story - Your Webpage/Presence3.Presentation - Your First Response/BDC4.Close - The In-Store Experience5.Rehash - CRM & Remarketing/Retargeting Do those steps sound familiar? Well I should hope, it is only the showroom sales process that has been trained by many for many years. So why not do that exact same strategy, but use video to provide the experience? Hit the download button and get dialed into this value packed session about video strategy. So you have some videos now?? What are you going to do with them? Get more from our friend Andrew Myers from What's Next Media at the links below. He is all in when it comes to video for sure. Whats Next Media Website Andrew's Facebook Email Andrew We want to hear from you Sound off below with questions, opinions, facts, ideas, hate, whatever it is we love to hear from ya :) The Dealer Playbook loves you for spending some of your valuable time with us. Keep Making Things Happen. See you next week, close the month strong!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Robert Wiesman: How To Build Your Car Sales Brand And Create A Monster Business
The automotive sales industry is such a lucrative opportunity for any one who is willing to do whatever it takes and has the entrepreneur state of mind. That goes for the GMs, ISMs, Sales Mangers, F&I Managers, Showroom Sales Pro's, and even the Dealer him/herself. That being said in todays session "The Dealer Playbook" episode 18 we turn the table and Michael Cirillo sits down with co host Robert Wiesman to talk about thinking and operating like a entrepreneur as well as building a power house brand. Robert goes over some super valuable nuggets and strategies that the majority of automotive sales professionals are completely missing the boat on in such a lucrative industry with high ticket price tag items. Quick Preview Of Some Of This Sessions "Power Bombs" - How to not be another "Car Guy/Gal" - How whether you are actively building a brand or not you are building a brand - Quick start up steps for building a personal brand the right way - The power of video and why you need to make them, if you are already, why you need to make more, and make them better. (even if you are scared of the camera) - How to know what videos you should be making All that is just a taste of the information you will get in this session of "The Dealer Playbook". The great news for you is that stepping your game up to the levels discussed and properly building a professional and quality brand (most that are doing it are not doing it right, sorry) in your market, is easier then you think. Thats because no one is doing it or they are doing it wrong. If you are a sales professional chances are your dealership and surrounding dealerships are doing a poor job. All that means is it will be easier for YOU to get your shine on, stand out in the market and be the credible authority expert when it coms to investing in a new vehicle in your market. Resources Mentioned In This Podcast Have you downloaded your free copy of Robert's "Mobile Video Creator Resource Guide" ? Save yourself tons of time and money by knowing the best tools and resources to create high quality video with your mobile phone on the fly. Get your FREE copy here: http://robertwiesman.com/ Click below to check out Robert Wiesman's all new podcast "Automotivepreneur Academy" that is dedicated to automotive professionals who are looking to build a powerful business within a business. Click here to check it out: http://robertwiesman.com/apa-podcast/ You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time ;)- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Subi Ghosh: Building A Successful Dealership eCommerce Department
Just because things have always been done a certain way in automotive, does not mean we have to continue doing things that way. Subi Ghosh Welcome back and thanks for checking out 'The Dealer Playbook" podcast session 17. We are so glad you are here! We are extra excited for todays session and know you will get a lot out of it. Subi Ghosh VP of Marketing for Dealer Authority has been knee deep in auto dealerships eCommerce operations for 6 years at the time of this podcast. Subi is the first female guest for "The Dealer Playbook" and she is a wealth of knowledge when it comes to internet sales at the dealership level. Building From Scratch Prior to joining forces with brilliant automotive marketing mind JD Rucker and his new company Dealer Authority, she implemented ground up strategies to take their internet presence and sales to new levels. Without further to do, grab a pad and pen, shut off any distractions if possible and lets dive into this session of "The Dealer Playbook" What you will learn more about in this session The importance of a mission statement for the teamLaunching a internship at your dealership The key benefits to launching a internship in your dealershipAgain the importance of continual education (starting to see a pattern?)Tips for building a successful eCommerce department All of that plus some more bonus nuggets tossed in! Be sure to check out what Dealer Authority has going on at their website http://www.dealerauthority.com Be sure to connect with Subi on Twitter @subi101 You can also engage with Subi Ghosh via email right here [email protected] Let us hear it This is where we want to hear your voice. We want your thoughts, opinions, questions, complaints, whatever you feel like saying, drop it in the comment section below. Make sure you are signed up for the 'The Dealer Playbook" to have the latest episode dropped off right in your inbox. See you next time!!! - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Grant Cardone: Why Car People Hate What They Do - Pt. 2
" If your not gonna tell the world how great you are, then go home"!Grant Cardone Back for the second and final installment of " The Dealer Playbook" podcast sit down with international sales expert Grant Cardone. Picking up where he left off Grant is on a roll dropping "power bombs" of value and have a great time doing it. This is the conclusion to our sit down with Grant Cardone on episode 15. Be sure to check out the first installment if you have not already. In this session you can expect to learn more about: - Why car people hate what their doing - Why car people "hating their job" is dealers biggest challenge - Why managers should invest more in their people - Training your people in the right sequencesAll that plus a ton of more valuable nuggets to help grow your business. Is your spouse asking you when you come home if you made the family any money? I am loving that! What do you think? What is selling to you? Your turn to sound off What do you think of Grants opinion in this session? Drop all your comments, questions, complaints, whatever you have below. We value and appreciate hearing your voice on the show and the topics. Get connected with Grant Cardone Make sure to get connected with Grant Cardone at all of the links below. Make sure to go to his site and get on his free weekly email tips. A no brainer.Grant's FacebookGrant's TwitterGrant's YouTube Grant's WebsiteMake sure to get subscribed to "The Dealer Playbook" so you do not miss a single second of this podcast! Thanks for taking the time and tuning in!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Grant Cardone: Why Car Sales People Hate Their Job
"You are using so much energy to hate, that you can't create." Grant Cardone Episode 15 of "The Dealer Playbook" podcast is here and we are excited for our guest today! We are excite to have with us today New York Times best selling author and international sales expert Grant Cardone the CEO of Cardone Enterprises blasts off about 'Why Car Sales People Hate What They Do." Grant Cardone always bring 10X of energy to the table and is known for "lighting the fire under people's asses" by just telling it how it is raw and uncut. Right to the point. So in this session of "The Dealer Playbook" Michael and Robert sit down with Grant, get fired up, have some laughs, and hear some stories from his start in the car sales industry. Grant is on fire in this session and he drops strategies, power bombs and super valuable nuggets to blow up your business. Buckle your seat belt and listen to Mr. 10X the Master Closer Grant Cardone. In this session you can expect to learn more about: - Why car people hate what their doing - Why car people "hating their job" is dealers biggest challenge - Why managers should invest more in their people - Training your people in the right sequencesAll that plus a ton of more valuable nuggets to help grow your business. Is your spouse asking you when you come home if you made the family any money? I am loving that! What do you think? What is selling to you? Your turn to sound off What do you think of Grants opinion in this session? Drop all your comments, questions, complaints, whatever you have below. We value and appreciate hearing your voice on the show and the topics. Get connected with Grant Cardone Make sure to get connected with Grant Cardone at all of the links below. Make sure to go to his site and get on his free weekly email tips. A no brainer.Grant's FacebookGrant's TwitterGrant's YouTube Grant's WebsiteMake sure to get subscribed to "The Dealer Playbook" so you do not miss a single second of this podcast! Thanks for taking the time and tuning in!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
The Difference Between Advertising & Marketing For Your Dealership
Here we are at DPB podcast episode 14, and it has been all the back to episode 1 since we have just heard from Michael and Robert. So in that case we present to you "The Dealer Playbook" podcast episode 14 "The Difference Between Advertising & Marketing For Your Dealership" featuring Michael Cirillo & Robert Wiesman. Michael Cirillo and Robert Wiesman are two professionals who are obsessed about content! Online and offline they both love it all! The misconception of things "moving fast" when it comes to the web for a lot of dealers is intimidating as well as overwhelming for most. As stated above that is a "misconception". When it comes down to it the good news is it is really not that hard for a dealership to push through the clutter and make noise online in their market. Make sure you download this episode now, and hear Michael Cirillo and Robert Wiesman talk more about. Here is some of what you will learn today: - How to make your dealership unique online - What is marketing? - What is advertising? - Creating a story for your dealership that people can buy into. - How to leverage your OEMs marketing and advertising, All of that plus so much more! Now it is your turn! Write your comment below and let Michael and Robert know your questions and they will do their best to respond to them all. Make sure if you have not to subscribe to "The Dealer Playbook" podcast on iTunes or Stitcher and to please leave your feedback and comments below. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Cory Mosley: Win More Car Sales Business
"You get no where sitting still but left behind". - Cory Mosley You ever hear someone say "It's time to go back to the basics"? What does that mean exactly? Do we really think that just going back to the basics is the solution for growth in business? In this episode of "The Dealer Playbook" podcast we welcome sales trainer Cory Mosley who is talking about how auto dealers need to think forward and outside the box in todays market for growth in their business. If you are not familiar with Cory Mosley he is the founder of Mosley Automotive a sales training company headquartered in Richmond VA. Cory also is the creator of Mosley 24/7 a video on demand training solution for next level automotive professionals. In this session you will learn more about: - FMA " First Mover Advantage" - Not following the pack and doing what your competitors are not - How to not have a "back to the basics" mentality - Looking outside the auto industry for inspiration - Adding new skills to your people that they have never had before - The break down in your training process All that and so much more are packed into this episode with Cory Mosley. We all know by now that the "basics" are still important for any business or industry but are not the formula for massive growth in your business. Where to get more of Mr. Cory Mosley: Cory Mosley's Website - http://www.mosleyautomotive.com Cory's Twitter - https://twitter.com/CoryMosleyWay Make sure to comment first below on your thoughts about this session and you might be the lucky one to get a signed copy of his new book " The Way I See It". Now it's your turn Sound off below and tell us what you think of this session of "The Dealer Playbook". Make sure to subscribe if you have not already and share with a friend that might like what we are doing. Thanks again!"You get no where sitting still but left behind". - Cory Mosley You ever hear someone say "It's time to go back to the basics"? What does that mean exactly? Do we really think that just going back to the basics is the solution for growth in business? In this episode of "The Dealer Playbook" podcast we welcome sales trainer Cory Mosley who is talking about how auto dealers need to think forward and outside the box in todays market for growth in their business. If you are not familiar with Cory Mosley he is the founder of Mosley Automotive a sales training company headquartered in Richmond VA. Cory also is the creator of Mosley 24/7 a video on demand training solution for next level automotive professionals. In this session you will learn more about: - FMA " First Mover Advantage" - Not following the pack and doing what your competitors are not - How to not have a "back to the basics" mentality - Looking outside the auto industry for inspiration - Adding new skills to your people that they have never had before - The break down in your trainin- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Mark Tewart: Increase Gross Profit Selling Cars Online
" When you try to be everything to everybody, you end up being nothing to nobody " Mark Tewart Welcome to the latest session of "The Dealer Playbook" podcast where best selling author and automotive sales trainer Mark Tewart sits down with the DPB team.Mark is the founder and CEO of Tewart Enterprises, a sales training company and author of the best selling book " How To Be A Sales Superstar".We are so excited to have had the opportunity to sit down with Mark Tewart. He has spent decades in and around the automotive industry and has helped thousands of automotive professionals take their dealerships to whole new levels. This guy is the real deal.In dealerships across the country even in todays market there is still talk can you make gross profit in a digital age? Well Mark Tewart says absolutely, and this session of "The Dealer Playbook" we discuss just that. "How To Increase Gross Profit Doing Business On The Internet" In this episode you will learn:- Getting away from the "price" is all that matters mindset- Proper engagement of online shoppers on the internet, phone and in person- How to attract online shoppers without focusing on PRICE- Tips on merchandising your vehicles online- "TLC" Thinking Like a CustomerAll of that plus so much more! This is a powerful episode covering a topic that the majority of auto dealerships struggle with. Mark Tewart is a true expert in the automotive industry and works with dealers across the country to help increase sales.Links and resources mentioned in this episode: Reach out and call Mark :888-2TEWARTMark's TwitterGet Mark's best selling book "How To Be A Sales Superstar" or get a download of a free chapter from his book:Mark Tewart's WebsiteYour turn to sound offDid you enjoy this episode of 'The Dealer Playbook"?Leave us your comments and- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
David Bradley: How To Build A Winning Car Sales Team
" Just because your pumped up about something, doesn't mean you know what your doing". David Bradley Sales Manager for "Cardone Training Technologies" David Bradley sits down with " The Dealer Playbook" to talk about "How To Build A Winning Sales Team" in todays dealerships. Dave is a long time friend who knows inside and out how to build a powerful sales team that will deliver winning results. In session 11 of "The Dealer Playbook" David Bradley talks about how vital a good attitude is from leadership on down. The leadership in the dealership needs to be inspiring to pump the time up and keep them pumped up. David is a very smart guy that has been able to keep his position with serial hustler Grant Cardone for several years now, so believe me this guy knows what he is talking about. In this session David delivers some free and easy ways to get your team fired up, ready to learn and go out and sell cars! In this episode you will learn more about: - Tightening up you and your teams attitude- Narrowing in on the right approach - The actions that leaders can take to prepare their people- Tips on role playing with your people This and so much more are packed into this 30 minute sit down with again David Bradley from Cardone Training Technologies, one of the nations top sales training companies. Hook it up with David and keep the conversation rolling:David's Twitter - https://twitter.com/StopDontQuitCom David's Facebook - https://www.facebook.com/david.r.bradley.3?fref=tsCheck out some of David's powerful articles:http://davidrbradley.hubpages.com/hub/Sales-Success-Tips-How-To-Close-Yourself-First http://davidrbradley.hubpages.com/hub/Four-Social-Media-Secrets-Exposed-Hiding-In-Plain-Sight Now it's your turn Sound off in the comments section and let us know what you like and don't like about "The Dealer Playbook". We are here for you! - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Gary Vaynerchuk: Facebook Best Practices For Car Dealers
"Nobody here is Mother Teresa; we're trying to sell stuff" - Gary VaynerchukUnless you’re not familiar with this thing called “the internet," you probably know who Gary Vaynerchuk is. Gary Vaynerchuk is the author of the NY Times best seller, "Jab, Jab, Jab, Right Hook" which has been making a lot of noise in the auto industry since its release. Gary is co-founder of VaynerMedia, a social media agency. With offices in New York and San Francisco, his company manages some seriously powerful brands on social media and online content strategies, like the NFL, NHL and Campbell's Soup. In April, Gary spoke at the Driving Sales Presidents Club in New York City, where he was dropping knowledge bombs left and right, helping auto dealers with their social media strategies and determining ROI. His guest ‘appearance’ on The Dealer Playbook was just as epic! In the DPB podcast this week, Gary talks about: - How there’s no Facebook without investing in paid ads - The truth about Facebook ads (& "dark posts") - How to do a Facebook ad campaign or unpublished post - A step-by-step rundown on how to build a successful Facebook ad strategy - Creating content that appeals to your audience’s interests based on what’s trending Gary is definitely the guy to be listening to when it comes to building a bigger social presence. His tactics on Facebook are -without a doubt- proven tried & true strategies worth exploring and incorporating into your own business. Get more Gary (read up - this guy knows what he’s talking about!): Gary's Website: http://www.garyvaynerchuk.com Gary's Facebook: https://www.facebook.com/gary Gary's Twitter: https://twitter.com/garyvee Gary's YouTube: https://www.youtube.com/user/GaryVaynerchuk Get your FREE copy of Gary V's latest book! The first comment with what they liked best about this session with Gary gets their own free copy of his latest best seller, "Jab, Jab, Jab, Right Hook"! Good luck! And check out all of Gary Vaynerchuk's books: "Crush It"http://www.amazon.ca/gp/product/0062295020/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=15121&creative=330641&creativeASIN=0062295020&linkCode=as2&tag=flexd-20"The Thank You Economy" http://www.amazon.ca/gp/product/0061914185/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=15121&creative=330641&creativeASIN=0061914185&linkCode=as2&tag=flexd-20"Jab, Jab, Jab, Right Hook" http://www.amazon.ca/gp/product/006227306X/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=15121&creative=330641&creativeASIN=006227306X&linkCode=as2&tag=flexd-20 Ok, Now It’s Your Turn: Did this episode give you any insight or some ideas for your Facebook marketing structure? Leave us your comments and keep the conversation going. We love it! - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook