The Dealer Playbook
Michael Cirillo
Updated 1 day agoThe Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episodes every week. Follow so you don't miss one.
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Episodes (716)
Michael Port: Stealing The Show
Team DPB is back in episode 66 with another powerful session with an amazing guest to help you take your career in the automotive sales industry to the next level.In this session team DPB is sitting down with NY Times Best Selling Author Mr. Michael Port.Michael Port is the author of 5 best selling books including “Book Yourself Solid” “The Think Big Manifesto” and his newest book about to drop titled “Steal The Show”.The Wall Street Journal has dubbed Michael Port a “marketing guru” and is one of the most sought out public speakers out there. Michael has been featured on virtually every television network sharing his expertise and is also a former professional actor.Michael was nice enough to sit down with “The Dealer Playbook” to talk about his new book and share how “Stealing The Show” will help you do circles around anyone else in your market.Quick Preview Of This SessionShould You Be A Chameleon?Everyone has heard the comparison of being a good sales person to a chameleon but is that really the approach you should be taking? Michael goes into this topic and settles this debate once and for all for automotive salespeople.Adapting Your Voice To The IndividualIt is very important to find your voice and how to learn how you adapt your voice so it will appeal to the individual you are in front of without faking the funk.Michael will break down some awesome tips and exercises on how you can easily find your voice and how you adapt it to the individual.The Buying Experience Needs To Be Just That… An ExperienceThe experience we create for the buyer is going to be a huge factor of whether or not they are going to buy from you. It is important to make your buyers experience theatrical. That is what sells.Michael delivers some really cool ways you can knock your buyers socks off and steal the show!All of that plus much more in this session of “The Dealer Playbook” Podcast.Get More From Michael PortMichael Port’s FacebookMichael Port’s TwitterMichael Port’s WebsiteSteal The Show BookYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter h- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Antonio Centeno: How Fashion Contributes to Selling
The Dealer Playbook Podcast is back with another new episode! In session 65 we are sitting down with Personal Style Consultant extraordinaire Mr. Antonio Centeno founder of Real Men Real Style a insanely popular mens fashion and style blog. The Importance of Your Appearance Like it or not the world has a tendency to judge a book by its cover you if you know what I mean, so it is important for you to present yourself in a style that works for you. Antonio gives some super helpful tips to figure out what style is going to work for you to help you accomplish your goals. The Truth About Beards A hot topic we see in forums and groups for sales people online is the whole facial hair controversy. Is facial hair ok or is it a professional No-No? Antonio delivers the truth about beards and other facial hairs. The Best Shoe For The Job Like the topic of facial hair the best shoes for the job is another topic that sees a lot of chatter. With shoes being one of the first things people notice an abundance of people judge the whole book just by the shoes so its important your shoe game is tight! In the dealership life not only do your shoes have to look good they need to feel guide and perform good on that black top right? Antonio gives some great advice on selecting the right shoe for you that will get the job done. That is just the tip of the iceberg of what Antonio Centeno teaches us today. This session was a absolute blast and very educational. Antonio really knows his stuff and is always up for sharing it. More From King of Style Antonio Centeno Check out his site:Real Men Real Style Check out Antonios YouTube channel packed with over 500 video tutorials regarding Men’s Style: Real Men Real Style YouTube You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Jon Loomer: How to Build a Community of Loyal Followers Using Facebook
Welcome to session 64 of “The Dealer Playbook” Podcast and this bad boy is a killer episode. In this session we are sitting down with one of the top bloggers in the world when it comes to Facebook Marketing for business the founder of Jon Loomer Digital Mr. Jon Loomer and he is going to talk about “ How To Build A Community of Loyal Followers Using Facebook”. Jon Loomer is a Facebook marketing coach, author, speaker and strategist. He has used Facebook for business purposes for more than five years, the first time while with a major sports league in 2007. In 2011, Jon launched Jon Loomer Digital to show business owners how to apply advanced strategies to build their business, drive leads and increase revenue through the use of Facebook. In one year, Jon quickly established a Facebook Page with more than 7,500 active Facebook Fans. This Page, of course, is only one spoke in his overall strategy. The hub of Jon Loomer Digital is JonLoomer.com, a thorough resource of Facebook marketing tips, tutorials and analysis of breaking news. JonLoomer.com regularly gets more than 100,000 visitors per month and is ranked within the top 25,000 globally by Alexa. Jon Loomer is one of the top Facebook experts out there and he drops some insanely awesome value bombs that will help you build your brand, a loyal audience of followers which of course will sell you more cars. Quick Preview of This Session How Brands Are Missing Out On Facebook Jon goes into how brands have it all wrong on Facebook and massive opportunities brands are completely missing out on. In this session Jon Loomer goes into what car dealers are doing wrong on Facebook and what they really should be doing. The Power Of Marketing Helpful Content Not Marketing Sales Messages Jon delivers some great content ideas as well as why marketing and promoting valuable content not sales material will deliver better long term results which will sell you more cars. He also goes into exactly how to do it and what the budget looks like to do so. Targeting & Retargeting On Facebook Jon unleashes some of his favorite strategies and tips for targeting the right people on Facebook as well as his best of best info when it comes to retarget marketing on Facebook. Killer information! That is just a small small dose of some of the killer content and value Jon Loomer delivers in this session. Get More & Get Connected With Jon Loomer Jon Loomers Facebook Jon Loomers Website You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Sell- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Sue B. Zimmerman: How to Use Instagram to Grow Your Personal Brand
We are back with session 63 and this is going to be a powerhouse episode! In this session of “The Dealer Playbook” we are sitting down with #TheInstagramExpert Sue B. Zimmerman and she is going to drop some bombs on you to help you sell more cars using Instagram. Sue B. is the #instagramexpert, founder of Insta-Results (the world's first comprehensive online Instagram course) and author of the #1 e-book Instagram Basics for your Business. She's a popular CreativeLive instructor, powerful speaker on prominent stages like SMMW15 and highly sought after business coach. She's passionate about teaching entrepreneurs and marketing professionals how to easily leverage the power of Instagram to get tangible business results. As a serial entrepreneur, Sue B. has started over eighteen businesses, including her own boutique SueB Do, Boxer Rebellion and Sue B. Zimmerman Enterprise. With her extensive knowledge in social media and 30+ years of business experience, it's Sue B.'s mission to teach, mentor and empower others to be highly successful entrepreneur. 1.Your Business Strategy Sue breaks down the importance of your dealerships or personal brands strategy and how you incorporate that into your Instagram strategy to sell you more cars. 2. The Importance Of Your Instagram Profiles Bio Sue reviews the importance of your profiles bio and gives some amazing tips on how to create your bio so it is clear on what you do and for whom. This is an important piece to your Instagram strategy and Sue is nice enough to break down how to make a killer bio for your Instagram account. 3. Types Of Photos You Need To Post On Your Instagram You will be surprised that a lot of us are probably not posting the right kind of content to our Instagram accounts. Sue goes into detail on the kind of posts you need to be posting and how you never should be trying to sell via your photos/videos. That is just a small taste of the awesome information about Instagram and how it will grow your automotive dealership or your business within a business selling cars. Get more from Sue B. Zimmerman Sues Website https://suebzimmerman.com/ @InstagramExpert on Instagram You Know The Drill, Now It’s Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo’s blog here.Check out Robert Wiesman’s blog here.Connect with Michael Cirillo on Twitter here- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
5 Creative Ways To Use Live Video To Build Your Brand In Car Sales
Session 62 is here and we are fired up over at team DPB! You are going to love the actionable information you are going to get in this session! Michael & Robert are flying solo and are discussing 5 ideas to leverage Periscope to build your audience. Now in case you have been out of pocket for a hot minute I will give you a quick description of Periscope… It allows you to live stream video to your Twitter audience. Pretty dope right? Now Periscope although fairly new, tons of people are leveraging it to grow their audience which in turn grows their business. Players like Grant Cardone and Gary Vaynerchuk have been lighting it up on Periscope and you can to. Here is a quick look at 5 Creative Ways To Use Periscope To Grow Your Brand In Car Sales - Product Demonstrations - Turn your Periscope session into multiple types of content - Report on breaking news - Live Q & A with enthusiasts and possible new customers - Live interview/review from customers, and other interview opportunities hanging around your dealership In the episode Michael & Robert go deeper into each idea and give a very detailed breakdown so you can get started with Periscope today! You Know The Drill, Now It’s Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo’s blog here.Check out Robert Wiesman’s blog here.Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here. Check This Out DPB 050: How To Make Your Dealership More You'seful w/Jay Baer Want To Know Why Automotive OEMs Outsource Their Digital Marketing? Click Here And Find Out! - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Neil Patel: How to Build a Massive Audience from Blogging
DPB is back at with session 61 and this is not one to miss! In this session we dive into one of the most overlooked /under utilized tools for building awareness to your brand and building a audience online… We are talking about blogging and the insanely awesome way how you can use it to really thrive online in your market. So to cover this topic we sit down with one of the best in the world… Mr Neil Patel. In case you not dialed in on Mr. Neil Patel here is a quick introduction. Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. Neil was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives. Neil is active and super popular blogger mostly over at NeilPatel.com and is banking 80-90 thousand unique blog readers a month. That is amazing! Here is a quick preview I what you can expect from Neil Patel in this session - Key points to growing a powerful targeted audience with blogging - The type of blog posts that get the best results - The blog writing strategy Neil uses for his posts That is just a quick taste of some of the nuggets Neil Patel delivers in this rapid fire session. Be sure to get hooked up with Neil Patel Neils Blog Neils Twitter Quicksprout You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Prank Calling Automotive Experts
Diving into session 60 of “The Dealer Playbook” Podcast and we are so excited you are here! In this session we have decided to shake it up a tad and do something new. We compiled 5 amazing professionals in the auto industry and we call them on the fly and ask them just one question. The best part is none of them knew we were going to be calling. This session was lots of fun and is something we will definitely be doing again in the future. Here are the 5 thought leaders of the industry we called on the fly “live” and the question we asked that individual: Danny Benites Danny is the General Manager of Greg Lair Buick GMC in Amarillo Texas and a very sought after speaker at auto industry events across the country. Danny is the kind of GM most sales people/sales manager would love to work for. He brings an outside the box approach to everything he does and is lighting it up in the Amarillo Texas market. Dannys Question What is the best way to get more productivity out of your team? Craig Lockerd Craig is a true expert when it comes to art of recruiting staff for your dealership. He is the founder and president of AutoMax Recruiting the auto industries number one staffing/training agency and is also a sought after speaker/presenter for automotive industry events and seminars. This guy is the real deal. Hands down. Craigs Question What is the number one recruiting tip you can give to auto dealers? Fran Taylor Next up is Mr. Fran Taylor aka “The King of Prospecting” and founder/CEO of Fran Taylor Techniques and also the founder of the 30 Sales A Month Facebook Group.Fran has been around the auto industry for many many years and has trained thousands of sales professionals around the world on how to sell more cars. Fran was selling 50 cars a month in his day and has some of the best prospecting techniques in the industry that will help you sell cars while you sleep! Frans Question What is the best prospecting tip that is working for sales people? Glenn Pasch Glenn is a wealth of knowledge when it comes to the topic of leadership. He is also the CEO of PCG Digital Marketing a full service digital marketing agency and is also a partner at PCG Consulting. Glenn goes the extra mile for auto dealerships to help them stay ahead of the pack. Glenn is razor sharp. Glenns Question What is the number one leadership skill people need to implement NOW? Mike Davenport Also known as “The Louisville Chevy Dude” Mike is in beast mode 24/7! He is the #1 sales champion at Bachman Chevrolet in Louisville Kentucky and is a top performer for Chevy across the country. Mike is known for creative and persistent follow up that really works. Mikes Question What is the best follow up technique you are using to get customers to come back to the dealership? This session was jam packed with power house info so be sure to listen so you can get each power players response to the question we asked. Connect With Fab Five Connect with Danny Benites - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Brent Wees: How Gamification Can Increase Conversions
Welcome to “The Dealer Playbook” Podcast session 59! We are super excited and ready to dive in! In this session we have one of our good friends sitting down with us Mr. Brent Wees.Brent Wees is a Partner and Client Service Director at Powered by Dashboard, a digital automotive product incubator in Toronto, Canada. A fixture in the Canadian automotive digital landscape for over a decade, Brent cut his teeth in the vertical as an account and strategic lead on the Ontario Toyota Dealer Association's digital advertising mandates. Brent has also been a featured speaker at automotive events on both sides of the border. Brent's energetic, comedic and uniquely engaging presentation style keeps him in demand at events such as the Innovative Dealer Summit, Driving Sales Executive Summit and the Digital Dealer Conference Series.In our conversation with Brent he dives into “gamification” and how you can use it to up your conversions online. Check out this quick preview of our conversation with Brent Wees- What is “Gamification” and how you can benefit from it.- Examples of “Gamification” strategies that a working for auto dealers. - Why “Gamification” is a easy way to increase conversions and help you stand out from the crowd. This session was a blast and that is just a taste of some of the awesome information Brent Wees delivers in this podcast. Get connected with Brent WeesBrent Wees Twitter Convert With Octane You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See yo- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
4 Online Marketing Tools You Can't Live Without
DPB is back with session 58 and we are pumped up! So sorry for missing you last week, we suffered I guess you could say some technical difficulties but “The Dealer Playbook” is back with some serious fire for you to update your toolbox! In this session it is Michael Cirillo and Robert Wiesman unleashing 4 amazing tools that will get things “on and popping” for your business. Michael and Robert discuss 4 advanced marketing tools that the savviest of the savviest marketers are implementing into their businesses. Both Michael and Robert use some if not all of these tools. Now you’re about to get 4 game changing tools but it gets better… There is actually a checklist of 12 yes you heard me right 12 total lethal tools that will help you grow your business. Click Here to Subscribe">Get all 12 tools here… It’s FREE! Let’s dive in and see exactly what these 4 tools are and what they do for you. Four Tools That Will Help Car Pro’s Dominate Online 1. Hemingway One of the biggest reasons team DPB hears why car sales people are not blogging or creating content, is because they are not confident in their writing skills. Sound about right? This tool nips that excuse in the bud! Check this one out and add it to your toolbox. Check out Hemingway (link) 2. LeadPages LeadPages is one of the best tools out there! This bad boy makes it easy like the “Easy Button” to create landing pages, opt in pages, and sooooooo much more. This is one of our favorite tools and it is super easy to use. Check out LeadPages (Link) Check out "The Dealer Playbook" Podcast session 41 with Lead Pages Conversion Educator Tim Paige here. 3. Soovle This wicked tool will make it easy to get suggestions from the search engines on what people in your market are searching for online. Based off the keywords you are targeting Soovle will spit you back additional suggestions of problems or questions your market place is online looking for. It is like a crystal ball for the internet… And it’s FREE! Check out Soovle 4. Fiveer If you have not tapped into Fiverr yet you are missing out! You can farm out so many pain in the rear tasks there for great prices that will be better than what your doing now! Sorry but just trying to show you the value of this tool. Fiver can take some must do tasks off your plate. Check out Fiverr There you go 4 of 12 advanced marketing tools that you can start using to grow your brand and business right now. Click Here to Subscribe">G- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Dave Kerpen: How To Conquer Social Media
Welcome to session 57 of “The Dealer Playbook” Podcast, we are so glad you are here! You are going to love todays session because it is on a hot topic we get asked about all the time…This session is about social media and growing your business using it the right way. Our guest is NY Times Best Selling Author Dave Kerpen. Now for those of you that don’t know who Dave is here is a quick intro for you…Dave Kerpen is the CEO of Likeable Local. He is also the co-founder and chairman of Likeable Media and theNew York Times best-selling author of Likeable Social Media and Likeable Business. Dave has worked with thousands of businesses, from small business to Fortune 500 companies tap into the power of executing social media the right way. He is the man!Here is a quick taste of some of the power info Dave unleashes in this session. - The importance of listening to your customers on social media channels. - How to delight your audience with your social media. - Digging into which social networks you should be active onThat again is just a small tease of the direction this conversation with Dave Kerpen went in. Get connected with Dave Kerpen and get more super valuable content and insights from himDave’s FacebookDave’s TwitterLikeable HubGet Dave’s BookYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Jordan Harbinger: How to Grow and Monetize Your Network
Boom!!! Back just like that is session 56 of the “The Dealer Playbook” Podcast and this is a killer session! The art of building a strong and large network is an invaluable skill that will not only sell you more cars more often, it will open doors to so many amazing opportunities. The biggest issue is a lot of people just do not know how to network properly. It is not networking swinging into your local “Rotary Meeting” handing out business cards. There is so much more to it and todays guest Jordan Harbinger dives into the do’s and don’ts of “Personal Networking”. Jordan Harbinger is an American lawyer turned Social Dynamics expert and Entrepreneur.He’s the owner and co-founder of The Art of Charm, which is a dating and relationships coaching company – as well as a top 50 podcast on iTunes – which he’s been hosting for over 8 years now.Jordan has spent several years abroad in Europe and the developing world, including South America, Eastern Europe and the Middle East, and speaks several languages. He has also worked for various governments and NGOs overseas, traveled through war-zones and been kidnapped -twice. He’ll tell you; the only reason he’s still alive and kicking is because of his ability to talk his way into (and out of), just about any type of situation.Here is a quick preview of what Jordan discusses in this session:- The true potential of your Personal Network- The biggest mistakes made in Personal Networking- How to grow and monetize your networkThat is just a small dose of what Jordan Harbinger discusses in this session. Make sure to connect with Jordan Harbinger and for sure check out his PodcastJordan Harbinger's TwitterArt Of Charm PodcastJordan's Website You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Joe Pulizzi: Content Marketing Hacks For Automotive Sales
Team DPB is back with another scorching session for this scorching hot summer 2015! The topic of “content” and “content marketing” come up a lot here on DPB but thats because there is such an opportunity for dealers and car pro’s to snag some lowing hanging fruit! Not many of your competitors in the auto industry are tapping into the power of content marketing so team DPB wants to give you the upper hand! That being said lets dive into session 55 guest. When it comes to “Content Marketing” Joe Pulizzi is the Godfather! Joe Pulizzi is founder of “Content Marketing Institute”, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world,“Content Marketing World” Joe’s third book,”Epic Content Marketing”was named one of “Five Must Read Books of 2013“ by Fortune Magazine. Joe’s company and himself are leading authorities when it comes to content marketing and he has helped loads of companies large and small kill it with content marketing. Quick Preview Of Joe Pulizzi’s Session- The importance of a Car Sales Pro building his/her own audience- Finding your detailed niche that you will become the leading authority on- The most important components of your content marketing strategyThat is just a small taste of the killer content and hacks Joe P is bring to you the DPB family. Get More From Joe Pulizzi Joe’s Pulizzi's TwitterJoe Pulizzi’s Blog Joe's Comapany Content Marketing InstituteJoe’s Book “Epic Content Marketing” Joe’s Podcast Content Inc.You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Nick Nanton: How to Build a Celebrity Brand
Welcome back players! We are just kicking off Summer 2015 and as usual we are bringing you some heat here on “The Dealer Playbook” Podcast.In this session we are diving into the art of branding with international branding expert Mr. Nick Nanton.Nick is a 3-Time Emmy Award Winning Director, Producer and Filmmaker, Nick Nanton, Esq., is known as the Top Agent to Celebrity Experts® around the world for his role in developing and marketing business and professional experts, through personal branding, media, marketing and PR.Nick serves as the CEO of The Dicks + Nanton Celebrity Branding Agency, an international branding and media agency with more than 2200 clients in 33 countries. Nick has produced large scale events and television shows with the likes of Steve Forbes, Brian Tracy,Bill Cosby, President George H.W. Bush, Jack Canfield (Creator of the Chicken Soup for the Soul Series), Michael E. Gerber, Tom Hopkins and many more.Nick is recognized as one of the top thought-leaders in the business world, speaking on major stages internationally and having co-authored 36 best-selling books, including the Wall Street Journal Best-Seller, StorySelling™.Nick has been seen in USA Today, The Wall St. Journal, Newsweek, BusinessWeek, Inc. Magazine, The New York Times, Entrepreneur® Magazine, Forbes, FastCompany.com. and has appeared on ABC, NBC, CBS, and FOX television affiliates around the country, as well as E!, CNN, FOX News, CNBC, MSNBC and hosts his own series on the Bio! channel, Portraits of Success.In this session Nick talks more about: - The power of your brands “Story of Origin”.- An easy to follow framework you can use to tell your brands “Story of Origin”.- Tips on how to make your story “stick” with your audience. Get more power house info from Nick Nanton Celebrity Branding AgencyNick’s Twitter You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
David Risley: How to Grow Your Audience With Blogging
Welcome to “The Dealer Playbook” session number 53 and we are so excited that you are here. In our latest offering we are sitting down with “your favorite bloggers, favorite blogger”, a professional blogger that has been making it happen in the blog game since well before they even called it blogging in fact… Founder and creator of the “Blog Marketing Academy” and also one of Team DPB’s favorite podcasts “Coffee Break Blogging”…Mr. David Risley!!David is one of the most sought after experts when it comes to blogging for business and in this session of The Dealer Playbook he dives into “How To Blog The Right Way To Grow Your Business”.In the auto industry especially we hear so many different strategies and tips from so called “experts” it makes it easy for todays car sales professionals and or auto dealers to be well… Unsure when it comes to blogging. If you want to learn more about this sessions guest David Risley check his bio: http://www.blogmarketingacademy.com/about-david-risley/ Here is a quick preview of what you will learn more about in this session: - How a committed blogging strategy can sell you more cars. - How you can generate an insane amount of leads in your marketplace with blogging. - How to engage with and handle the leads you generate from blogging. You will get all that and so much more in this action packed session of The Dealer Playbook Podcast. Learn More About Blogging From David RisleyClick here for Blog Marketing AcademyClick For Coffee Break Blogging PodcastYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Paul de Vries: How to Stand Out in a Competitive Market
Back from a short 2 week hiatus it is The Dealer Playbook episode 52 and we are super excited and pumped to be back at it. Today we are sitting down with Paul d Vries founder of Nieuweautokopen.nl located in Holland. Paul is one of the most influential automotive professionals in all of Holland and has an amazing story of amazing success as a auto dealer and later as the founder of Nieuweautokopen.nl, (New Car Buying) which just in the beginning of this year he sold to eBay. Here is a quick preview of the topics we discussed with Paul in this session. - Paul goes into his story about how he went from pumping gas to owning a dealership in only 5 years. - What Paul did to make his dealership one of the top producing dealerships in all of Europe and how he was able to stand out in a cluttered market.- The power of process when it comes to internet leads and the exact process Paul implements. - How he built the Nieuweautokopen.nl brand from scratch with zero marketing budget to getting on eBays radar enough for them to purchase the company from him. This was a really good time chatting with Paul and that is just a small taste of some of the awesome information he drops in this session for your listening pleasure. Connect with Paul d Vries for more powerful incite and information to help you sell more cars. Paul d Vries Twitter Nieuweautokopen.nl Here is the link to the book discussed in this session “Invisible Selling Machine” by online marketing guru Ryan Deiss. You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
3 Simple Steps to Creating a Solid Content Marketing Strategy
Episode 51! In the past few sessions we have had some super guests discussing some insanely valuable strategies and tactics. In episode 49 “The Sales Lion” Marcus Sheridan said we need to be the “Wikipedia” of what we do. He dove into how big of a mistake dealers are making buy allowing the Edmunds and Cars.com etc. produce all the content. Check out Marcus Sheridan’s appearance on DPB here.Then if you heard episode 50 with Convince & Convert founder and best selling author of the book “Youtility” said we don’t need to be the “Wikipedia” about cars, but producing content people are interested in every day. Not just when they are in market. Check out Jay Baer’s appearance of DPB here.Do those sound like opposing strategies? Well in this session we dive face first into how you can marry these strategies together and how it will benefit your dealership. Here is a preview of a easy two step process that will take your content creation to the next level.1. Google Trends This powerful tool will help you dial into your specific region and what topics are popular with them online. This is a crucial first step in creating a powerful content marketing strategy. Michael Cirillo breaks down the step by step process in this session. Get dialed into Google Trends here.2. Keyword Tool Once you have done what Michael discusses in the step above you will take that information and plug it into a Keyword Tool. KeywordTool.io is the one Michael is using but if you have another preference you can use that as well. You will learn how a keyword tool works and how you will work into your content strategy. Michael Cirillo’s favorite keyword tool here.3. Content Editorial Calendar Once you have the “hot topics” in your region you need to hammer out the content. Michael delivers some powerful tips to help you create awesome content and how a editorial calendar will make your content strategy better and easier. That is just a taste of the valuable and actionable content that this episode is packing! Let us I know what you think! You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wi- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Jay Baer: How to Make Your Dealership More Personal
Welcome to session 50 of “The Dealer Playbook” podcast and first thing is first we wanted to thank you for your support of this show! It has been a blast so far! So for this big 50 we have a very special guest who rocks the house in this session Mr. Jay Baer from “Convince & Convert.”About Our Guest:Jay Baer has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee’s, DOLE and more.His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks approximately 50 times per year world-wide, often with lessons about how businesspeople can use today’s shifts in technology and consumer expectation to make their companies more USEFUL.Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute, and is visited by more than 200,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 25,000 times monthly.Preview Of This Session:Here is a quick preview of what Jay Baer discusses in this power packed episode.The Importance Of A Video Content Strategy:In todays progressive market people just do not want to read (well most people). People want to watch video on their smart phones. It is crucial for your content marketing strategy to have a heavy focus on video. Jay dives deeper into creating a unique video content strategy.Repackaging One Piece Of Content Into Several Different Types Of Content On Several Different Platforms:Jay Baer breaks down his content marketing strategy in detail on how he takes one piece of 3 minute video and turns it into 9 different pieces on 9 different platforms. So awesome. Why your marketing efforts should be about help not hype:Jay spends a good amount of time discussing the importance of helping your customers with your content not hyping them up to buy. By helping and assisting them when they are not looking to buy when they are ready they will think of you. Jay Baer dives deeper into how you can do the same at your dealership whether you are a dealer or car pro. That is just a small taste of what you will get out of this awesome session with Jay Baer. Get More From Jay Baer: Jay Baer on FacebookConvince & Convert BlogCheck out Jay’s book Youtility You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connec- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Marcus Sheridan: Dealership Content Marketing Done Right
Welcome to “The Dealer Playbook session #49 and we are so glad you are here. We have a exciting session on deck for you today and we are excited to dive in! You are going to love our guest today. In this session we are sitting down with the brilliant Marcus Sheridan of The Sales Lion and he is dropping some powerful insight and nuggets that will help grow your business. Here is a little bit about our guest Marcus SheridanMarcus Sheridan, with boundless energy and contagious enthusiasm, helps business embrace the power of inbound and content marketing. The Sales Lion website is a information hub for small/ medium business owners who are lovers of personal development. The Sales Lion helps individuals and business alike throughout the world find more ways to be successful in their sales/marketing/web 2.0 efforts. Here is a quick preview of what you will learn more about here. Addressing the buyers fears Marcus goes into detail about how used car giant Car Max embraced reality, identified their customers fears and offered solutions to eliminate those fears. Understanding todays consumers buying habits The habits and routines of car buyers is obviously changed over the years. Marcus goes deep into how consumer ignorance is not a viable sales and marketing strategy.Why you need to have the teachers mentality Be the go to source of information in your market. Your site needs to be the Wikipedia of its industry. Marcus gives some awesome examples and tips of how you need to be a teacher in your market. That is just a quick preview of some of the power bombs Marcus Sheridan drops on this DPB session. Get connected with Marcus SheridanMarcus TwitterSales Lion Website Get the free eBook from The Sales Lion here You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Gideon Shalwick: How To Maximize YouTube To Grow Your Dealership
BOOM!!! Welcome to “The Dealer Playbook” podcast we are so honored you are here! We are diving into session 48 and you are going to love this one! Today we are joined by video/digital marketing Jedia Mr. Gideon Shalwick founder of VeeRoll.com as well as Splasheo.com and he is bringing the thunder!Now team DPB has been following and engaged with Gideon for some time and you also might have been but for those that have not… Here is some more about who Gideon is and why you should tune into what he has to say:Gideon Shalwick is a self-confessed YouTube junkie and loves anything to do with video marketing and building a global audience using video. He is co-founder of Veeroll.com, the world’s first ever YouTube video ads management platform, to completely automate and optimize the whole YouTube Video Ad creation process and allow every day businesses to start leveraging incredibly affordable, but extremely targeted traffic on YouTube. He also freely shares his knowledge about video marketing.Here is a quick preview of what you will learn more about in this session. What makes people BUY?Gideon has a amazing track record of building businesses and selling products online and has an amazing knowledge base of todays online consumer. In this session he dives deep into what makes online shoppers tick and how to get them to become your customers. Gideon Shalwick’s top YouTube marketing tipsGideon is one of the top experts in the world when it comes to YouTube marketing and he breaks down his top tips that you can implement right now to kick your YouTube game up a notch. YouTube Video Ads YouTube video ads are a super affordable way to get in front of a highly targeted audience. Gideon has had amazing success with YouTube Ads and in this session he reviews his best practices as well as how to make the process easier and faster. This you can not miss! That is just a preview of the amazing YouTube information Gideon shares in this session that will automatically separate you from the pack. To get more from Gideon Gideons Websit Check out VeeRoll to streamline your Video Ads here. http://veeroll.com/You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter he- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
James Schramko: How to Rise to the Top in the Auto Industry
Welcome to session 47 of “The Dealer Playbook” podcast, we are so glad you are here! You are going to love this powerful session with internet marketer/entrepreneur James Schramko. Our Guest: James Schramko lives in Sydney Australia and is one of the most successful and respected internet marketers and he currently runs a massively successful business at SuperFastBusiness.com. Before launching his online empire, James was the highest paid GM in all of Australia for Mercedes Benz and was a huge innovator in his market. In this session James dives deep into the strategies he executed that took him to the top. Session Preview: Key Points Auto Salespeople Should Be Focusing OnJames has trained many salespeople who are now running dealerships and seeing great success. James breaks down in detail exactly where todays salesperson needs to focus their efforts to dominate their market. Where Dealerships Are Really Missing The Boat James goes into the crucial mistakes dealerships as well as salespeople are making which is costing them loads of sales and hurting their brand. James Schramko’s 7 Point Checklist For Auto Dealer Marketing From his years of success in the auto industry running dealerships, James reveals his exact 7 points of marketing that he executed which delivered him massive results. That is just a taste of some of the value James Schramko deliveries in this power packed session of “The Dealer Playbook” that you cannot afford to miss. Get More From James Schramko: Check out his site Super Fast Business.Check out his Podcast Super Fast Business PodcastYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Alan Ram: BDC Tips to Create More Business
Welcome and thank you for dialing into “The Dealer Playbook” Podcast session number 46! So glad you are here. In this latest session team DPB sits down with President/Founder of Alan Ram Proactive Training Solutions, and he dives into a topic he has been very vocal and passionate about “call monitoring in your dealership”.In today’s automotive market there are several different categories of leads and opportunities to sell a car. Hands down the hottest lead is by far the incoming phone call. A phone up. If someone is picking up the phone and dialing your number they are a serious buyer. Now not only is a phone up the hottest lead, it is also the most mishandled lead/opportunity. Call monitoring is something in 2015 most every dealer has access to and there is more value in your call recordings than just training purposes. Alan Ram dives into the real time sales opportunities being missed by management not monitoring the calls daily. Here is a quick preview of this session. Accountability Factor:Accountability empowers people to become better and greater at what they do. Alan dives into the importance of sales management being held accountable to listening to all inbound phone recordings daily, and through out the day.Alan says with every thing you can be doing to sell more cars why would you not listen to inbound calls that happened that day maybe even within the last hour and maybe even call that customer back to try to quickly resolve missed opportunities. Managers Do Not Have The Time :Alan dives into that dealerships really only get 5,10, maybe 20 phone ups a day. With that being said there is no excuse why management should not be monitoring all these calls daily.There is nothing more productive to sell more cars a manager could be doing with their time than listening to fresh phone calls and then diving in to try to convert the opportunity. Setting A Appointment Is Not The Goal Of A Phone Up:How often does a caller set an appointment and doesn’t show up? Exactly! The objective of a call should be to get the caller into the store and turn them into a buyer not a appointment. A caller will sometime set a appointment just to get off the phone so if management is listening in daily they can get a feel from the call and know by the way the call flowed if they are really going to show up for the appointment. At that point they can call that customer back and increase the possibility of this caller coming in and becoming a customer. Get In Touch With Alan Ram Call Alan Ram’s office direct - 866-996-4665Alan Ram’s Facebook Alan Ram’s Proactive Training Solutions WebsiteYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Mike Davenport: What It Takes to Sell 30 Cars a Month
Welcome and thank you for dialing into “The Dealer Playbook” Podcast session number 45! So glad you are here. In this session team DPB is sitting down with an expert front line, 15 year veteran car sales pro Mr. Michael Davenport from Bachman Chevrolet in Louisville Kentucky. Mike Davenport is a real life 30 car a month car pro and in todays session he dives in deeper to what he is doing to deliver him this level of success. Mike has really embraced tactics such as personal branding, online video and other cutting edge prospecting tactics that have helped him reach great success selling cars. In this session Mike Davenport dives deeper into:Product Knowledge - How committing to learning and knowing your product is probably the most crucial part of becoming a huge success in this business. If you are not an expert when it comes to knowing your product nothing will kill your sales more than that. Being A Marketer - Mike Davenport dives deep into the personal marketing he has implemented and how important and successful Facebook has been for his business. From personal websites to consistent social media, there are lots of options to marketing. Creative Out Side The Box Prospecting -Mike D breaks down the tactics like a $2 bill in a customers gas cap and other outside the box tactics he is using to keep him top of mind that you can put into action to acquire new clients right now! Get more from Mike Davenport and get connected with him here:Mike’s Website Mike’s Facebook Mike’s YouTube ChannelYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
How to Prepare for Google's Upcoming Algorithm Update
Welcome and thank you so much for checking out “The Dealer Playbook” Podcast session 44! In this quick session Michael Cirillo and Robert Wiesman are flying solo and are discussing the latest major algorithm update from Google. It is not a secret that when it comes to search engines online Google is the boss! Everyone uses Google and they are by far the undisputed champion of online search. Starting April 21st 2015 Google will be expanding their use of mobile friendliness as a ranking signal. Google says the change will affect mobile searches in all languages worldwide and have a big impact in their search results. With the surge of web traffic that is coming from a mobile device, Google will make it easier to get relevant, high quality search results that are fully optimized for the particular device you are on. So what does this mean for your website if you are a auto dealer or even a car pro with his or her own site? Here is a quick preview of what you can expect to learn more about in this session:- How does this Google update affect your dealer site. - How to audit your sites mobile experience.- What exactly Google is looking for and recommends. That and more in this short but yet value packed session of “The Dealer Playbook”. Make sure to check out Googles recommendations for a smart phone - optimized site here. If you want to read from Google even more about the new update you can check that out here. You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Rico Glover: Get More Business With Social Retargeting
Team DPB is back from a short hiatus with a fresh new session to help your dealership or career in the car business go to the next level. In this session we sit down with some one from the trenches, some one still plugging away Mr. Rico Glover the eCommerce Director with Bryan Honda in Fayetteville, North Carolina. You might recognize Rico from the cover of March 2015 Auto Dealer Magazine where they dubbed him as “The Social Media Superman”. (Awesome name btw like it or not)Since Rico has gained some attention when it comes to the topic of social media, here at DPB we saw it only fitting to have a conversation about just that. Social media is nothing new to any of us, but yet it is in fact very new. Different techniques and strategies work for different people in different ways. Here is a quick preview of this session. - Focusing on both lead generation as well as lead conversation.- Using retargeting on Social Media mainly Facebook, to build your customer database. - Getting found, convert, and analyze - what that does for your online strategy. - Step by step formula to creating raving fans online using content. This session is great for anyone in the automotive industry who want to try some advanced online strategies. If you would like to connect with Rico Glover you can catch up with him at the following:Rico’s WebsiteRico’s Facebook You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
James Wedmore: Getting Started With Video Marketing
Wow! Session 42 of “The Dealer Playbook” Podcast is in the house and this session is one you cannot afford to miss! In this session team DPB is sitting down with the world renowned video marketing expert Mr. James Wedmore. In this session James is going to dive into a video marketing strategy that each and every one of us can implement NOW and start to see results come in. James Wedmore is armed with a degree from one of the TOP 10 Film Schools in the Country, James set out to utilize the power of Video and Visual Storytelling to revolutionize how we interact on the Internet.After several successful ventures, including an Online Bartending School, James founded Video Traffic Academy: an online YouTube Marketing Training Program that has enrolled over 10,000 small business owners and entrepreneurs all over the country.He has been featured on numerous sites such as Entrepreneur.com, Rise to the Top, Mixergy and many more. He has been the Guest Instructor on 3 CreativeLIVE Workshops, and today, he hosts James Wedmore TV, his YouTube Channel that’s been viewed over 1 Million times.His mission is simple: show business owners how to create and execute effective video marketing campaigns without spending a lot of time or money.In this session James Wedmore not only delivers a video strategy you can kick into gear in a afternoon he also breaks down his 5 step process to video creation. Check it out. James Wedmore’s 5 Step Video Creation Process 1. Your Intentions It is one thing to create a killer video but its another to know exactly what your looking to get out of the video. In this session James breaks down exactly how to narrow in on your videos intentions and how to get the most out of it. 2. Keyword Research It is not about making a video you think your audience is looking for, but in fact it is all about making videos that your audience is already looking for. Keyword research is how you will identify the keywords you want to rank for so you will know what kind of videos to create. 3. Execution Of Video This is where a lot of people get overwhelmed when it comes to video but it is really not that hard! You can create premium video content with nothing but a smartphone and a microphone. Don’t sweat the small stuff and jump in and take action to make your auto dealership compelling video content. 4. Upload & Optimize This step right here is more crucial than the actual ‘Execution” of the video. If you have a beautiful professionally produced video and no one in your target market sees this video… What in the world does that do for your dealership? It is important you have the video on YouTube the right way. That means you need to hone in on your videos tags, description and title so YouTube and Google will see the video is relevant. James breaks down how to get a video ranked… QUICK! Get More Value From James Wedmore James Wedmore’s WebsiteJames Wedmore’s Facebook James Wedmore’s YouTube Channel - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook