The Dealer Playbook
Michael Cirillo
Updated 5 days agoThe Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episodes every week. Follow so you don't miss one.
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Episodes (709)
Brent Wees: How Gamification Can Increase Conversions
Welcome to “The Dealer Playbook” Podcast session 59! We are super excited and ready to dive in! In this session we have one of our good friends sitting down with us Mr. Brent Wees.Brent Wees is a Partner and Client Service Director at Powered by Dashboard, a digital automotive product incubator in Toronto, Canada. A fixture in the Canadian automotive digital landscape for over a decade, Brent cut his teeth in the vertical as an account and strategic lead on the Ontario Toyota Dealer Association's digital advertising mandates. Brent has also been a featured speaker at automotive events on both sides of the border. Brent's energetic, comedic and uniquely engaging presentation style keeps him in demand at events such as the Innovative Dealer Summit, Driving Sales Executive Summit and the Digital Dealer Conference Series.In our conversation with Brent he dives into “gamification” and how you can use it to up your conversions online. Check out this quick preview of our conversation with Brent Wees- What is “Gamification” and how you can benefit from it.- Examples of “Gamification” strategies that a working for auto dealers. - Why “Gamification” is a easy way to increase conversions and help you stand out from the crowd. This session was a blast and that is just a taste of some of the awesome information Brent Wees delivers in this podcast. Get connected with Brent WeesBrent Wees Twitter Convert With Octane You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See yo- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
4 Online Marketing Tools You Can't Live Without
DPB is back with session 58 and we are pumped up! So sorry for missing you last week, we suffered I guess you could say some technical difficulties but “The Dealer Playbook” is back with some serious fire for you to update your toolbox! In this session it is Michael Cirillo and Robert Wiesman unleashing 4 amazing tools that will get things “on and popping” for your business. Michael and Robert discuss 4 advanced marketing tools that the savviest of the savviest marketers are implementing into their businesses. Both Michael and Robert use some if not all of these tools. Now you’re about to get 4 game changing tools but it gets better… There is actually a checklist of 12 yes you heard me right 12 total lethal tools that will help you grow your business. Click Here to Subscribe">Get all 12 tools here… It’s FREE! Let’s dive in and see exactly what these 4 tools are and what they do for you. Four Tools That Will Help Car Pro’s Dominate Online 1. Hemingway One of the biggest reasons team DPB hears why car sales people are not blogging or creating content, is because they are not confident in their writing skills. Sound about right? This tool nips that excuse in the bud! Check this one out and add it to your toolbox. Check out Hemingway (link) 2. LeadPages LeadPages is one of the best tools out there! This bad boy makes it easy like the “Easy Button” to create landing pages, opt in pages, and sooooooo much more. This is one of our favorite tools and it is super easy to use. Check out LeadPages (Link) Check out "The Dealer Playbook" Podcast session 41 with Lead Pages Conversion Educator Tim Paige here. 3. Soovle This wicked tool will make it easy to get suggestions from the search engines on what people in your market are searching for online. Based off the keywords you are targeting Soovle will spit you back additional suggestions of problems or questions your market place is online looking for. It is like a crystal ball for the internet… And it’s FREE! Check out Soovle 4. Fiveer If you have not tapped into Fiverr yet you are missing out! You can farm out so many pain in the rear tasks there for great prices that will be better than what your doing now! Sorry but just trying to show you the value of this tool. Fiver can take some must do tasks off your plate. Check out Fiverr There you go 4 of 12 advanced marketing tools that you can start using to grow your brand and business right now. Click Here to Subscribe">G- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Dave Kerpen: How To Conquer Social Media
Welcome to session 57 of “The Dealer Playbook” Podcast, we are so glad you are here! You are going to love todays session because it is on a hot topic we get asked about all the time…This session is about social media and growing your business using it the right way. Our guest is NY Times Best Selling Author Dave Kerpen. Now for those of you that don’t know who Dave is here is a quick intro for you…Dave Kerpen is the CEO of Likeable Local. He is also the co-founder and chairman of Likeable Media and theNew York Times best-selling author of Likeable Social Media and Likeable Business. Dave has worked with thousands of businesses, from small business to Fortune 500 companies tap into the power of executing social media the right way. He is the man!Here is a quick taste of some of the power info Dave unleashes in this session. - The importance of listening to your customers on social media channels. - How to delight your audience with your social media. - Digging into which social networks you should be active onThat again is just a small tease of the direction this conversation with Dave Kerpen went in. Get connected with Dave Kerpen and get more super valuable content and insights from himDave’s FacebookDave’s TwitterLikeable HubGet Dave’s BookYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Jordan Harbinger: How to Grow and Monetize Your Network
Boom!!! Back just like that is session 56 of the “The Dealer Playbook” Podcast and this is a killer session! The art of building a strong and large network is an invaluable skill that will not only sell you more cars more often, it will open doors to so many amazing opportunities. The biggest issue is a lot of people just do not know how to network properly. It is not networking swinging into your local “Rotary Meeting” handing out business cards. There is so much more to it and todays guest Jordan Harbinger dives into the do’s and don’ts of “Personal Networking”. Jordan Harbinger is an American lawyer turned Social Dynamics expert and Entrepreneur.He’s the owner and co-founder of The Art of Charm, which is a dating and relationships coaching company – as well as a top 50 podcast on iTunes – which he’s been hosting for over 8 years now.Jordan has spent several years abroad in Europe and the developing world, including South America, Eastern Europe and the Middle East, and speaks several languages. He has also worked for various governments and NGOs overseas, traveled through war-zones and been kidnapped -twice. He’ll tell you; the only reason he’s still alive and kicking is because of his ability to talk his way into (and out of), just about any type of situation.Here is a quick preview of what Jordan discusses in this session:- The true potential of your Personal Network- The biggest mistakes made in Personal Networking- How to grow and monetize your networkThat is just a small dose of what Jordan Harbinger discusses in this session. Make sure to connect with Jordan Harbinger and for sure check out his PodcastJordan Harbinger's TwitterArt Of Charm PodcastJordan's Website You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Joe Pulizzi: Content Marketing Hacks For Automotive Sales
Team DPB is back with another scorching session for this scorching hot summer 2015! The topic of “content” and “content marketing” come up a lot here on DPB but thats because there is such an opportunity for dealers and car pro’s to snag some lowing hanging fruit! Not many of your competitors in the auto industry are tapping into the power of content marketing so team DPB wants to give you the upper hand! That being said lets dive into session 55 guest. When it comes to “Content Marketing” Joe Pulizzi is the Godfather! Joe Pulizzi is founder of “Content Marketing Institute”, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world,“Content Marketing World” Joe’s third book,”Epic Content Marketing”was named one of “Five Must Read Books of 2013“ by Fortune Magazine. Joe’s company and himself are leading authorities when it comes to content marketing and he has helped loads of companies large and small kill it with content marketing. Quick Preview Of Joe Pulizzi’s Session- The importance of a Car Sales Pro building his/her own audience- Finding your detailed niche that you will become the leading authority on- The most important components of your content marketing strategyThat is just a small taste of the killer content and hacks Joe P is bring to you the DPB family. Get More From Joe Pulizzi Joe’s Pulizzi's TwitterJoe Pulizzi’s Blog Joe's Comapany Content Marketing InstituteJoe’s Book “Epic Content Marketing” Joe’s Podcast Content Inc.You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Nick Nanton: How to Build a Celebrity Brand
Welcome back players! We are just kicking off Summer 2015 and as usual we are bringing you some heat here on “The Dealer Playbook” Podcast.In this session we are diving into the art of branding with international branding expert Mr. Nick Nanton.Nick is a 3-Time Emmy Award Winning Director, Producer and Filmmaker, Nick Nanton, Esq., is known as the Top Agent to Celebrity Experts® around the world for his role in developing and marketing business and professional experts, through personal branding, media, marketing and PR.Nick serves as the CEO of The Dicks + Nanton Celebrity Branding Agency, an international branding and media agency with more than 2200 clients in 33 countries. Nick has produced large scale events and television shows with the likes of Steve Forbes, Brian Tracy,Bill Cosby, President George H.W. Bush, Jack Canfield (Creator of the Chicken Soup for the Soul Series), Michael E. Gerber, Tom Hopkins and many more.Nick is recognized as one of the top thought-leaders in the business world, speaking on major stages internationally and having co-authored 36 best-selling books, including the Wall Street Journal Best-Seller, StorySelling™.Nick has been seen in USA Today, The Wall St. Journal, Newsweek, BusinessWeek, Inc. Magazine, The New York Times, Entrepreneur® Magazine, Forbes, FastCompany.com. and has appeared on ABC, NBC, CBS, and FOX television affiliates around the country, as well as E!, CNN, FOX News, CNBC, MSNBC and hosts his own series on the Bio! channel, Portraits of Success.In this session Nick talks more about: - The power of your brands “Story of Origin”.- An easy to follow framework you can use to tell your brands “Story of Origin”.- Tips on how to make your story “stick” with your audience. Get more power house info from Nick Nanton Celebrity Branding AgencyNick’s Twitter You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
David Risley: How to Grow Your Audience With Blogging
Welcome to “The Dealer Playbook” session number 53 and we are so excited that you are here. In our latest offering we are sitting down with “your favorite bloggers, favorite blogger”, a professional blogger that has been making it happen in the blog game since well before they even called it blogging in fact… Founder and creator of the “Blog Marketing Academy” and also one of Team DPB’s favorite podcasts “Coffee Break Blogging”…Mr. David Risley!!David is one of the most sought after experts when it comes to blogging for business and in this session of The Dealer Playbook he dives into “How To Blog The Right Way To Grow Your Business”.In the auto industry especially we hear so many different strategies and tips from so called “experts” it makes it easy for todays car sales professionals and or auto dealers to be well… Unsure when it comes to blogging. If you want to learn more about this sessions guest David Risley check his bio: http://www.blogmarketingacademy.com/about-david-risley/ Here is a quick preview of what you will learn more about in this session: - How a committed blogging strategy can sell you more cars. - How you can generate an insane amount of leads in your marketplace with blogging. - How to engage with and handle the leads you generate from blogging. You will get all that and so much more in this action packed session of The Dealer Playbook Podcast. Learn More About Blogging From David RisleyClick here for Blog Marketing AcademyClick For Coffee Break Blogging PodcastYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Paul de Vries: How to Stand Out in a Competitive Market
Back from a short 2 week hiatus it is The Dealer Playbook episode 52 and we are super excited and pumped to be back at it. Today we are sitting down with Paul d Vries founder of Nieuweautokopen.nl located in Holland. Paul is one of the most influential automotive professionals in all of Holland and has an amazing story of amazing success as a auto dealer and later as the founder of Nieuweautokopen.nl, (New Car Buying) which just in the beginning of this year he sold to eBay. Here is a quick preview of the topics we discussed with Paul in this session. - Paul goes into his story about how he went from pumping gas to owning a dealership in only 5 years. - What Paul did to make his dealership one of the top producing dealerships in all of Europe and how he was able to stand out in a cluttered market.- The power of process when it comes to internet leads and the exact process Paul implements. - How he built the Nieuweautokopen.nl brand from scratch with zero marketing budget to getting on eBays radar enough for them to purchase the company from him. This was a really good time chatting with Paul and that is just a small taste of some of the awesome information he drops in this session for your listening pleasure. Connect with Paul d Vries for more powerful incite and information to help you sell more cars. Paul d Vries Twitter Nieuweautokopen.nl Here is the link to the book discussed in this session “Invisible Selling Machine” by online marketing guru Ryan Deiss. You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
3 Simple Steps to Creating a Solid Content Marketing Strategy
Episode 51! In the past few sessions we have had some super guests discussing some insanely valuable strategies and tactics. In episode 49 “The Sales Lion” Marcus Sheridan said we need to be the “Wikipedia” of what we do. He dove into how big of a mistake dealers are making buy allowing the Edmunds and Cars.com etc. produce all the content. Check out Marcus Sheridan’s appearance on DPB here.Then if you heard episode 50 with Convince & Convert founder and best selling author of the book “Youtility” said we don’t need to be the “Wikipedia” about cars, but producing content people are interested in every day. Not just when they are in market. Check out Jay Baer’s appearance of DPB here.Do those sound like opposing strategies? Well in this session we dive face first into how you can marry these strategies together and how it will benefit your dealership. Here is a preview of a easy two step process that will take your content creation to the next level.1. Google Trends This powerful tool will help you dial into your specific region and what topics are popular with them online. This is a crucial first step in creating a powerful content marketing strategy. Michael Cirillo breaks down the step by step process in this session. Get dialed into Google Trends here.2. Keyword Tool Once you have done what Michael discusses in the step above you will take that information and plug it into a Keyword Tool. KeywordTool.io is the one Michael is using but if you have another preference you can use that as well. You will learn how a keyword tool works and how you will work into your content strategy. Michael Cirillo’s favorite keyword tool here.3. Content Editorial Calendar Once you have the “hot topics” in your region you need to hammer out the content. Michael delivers some powerful tips to help you create awesome content and how a editorial calendar will make your content strategy better and easier. That is just a taste of the valuable and actionable content that this episode is packing! Let us I know what you think! You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wi- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Jay Baer: How to Make Your Dealership More Personal
Welcome to session 50 of “The Dealer Playbook” podcast and first thing is first we wanted to thank you for your support of this show! It has been a blast so far! So for this big 50 we have a very special guest who rocks the house in this session Mr. Jay Baer from “Convince & Convert.”About Our Guest:Jay Baer has spent 20 years in digital marketing, consulting for more than 700 companies during that period, including 30 of the FORTUNE 500. His current firm – Convince & Convert – provides social media and content marketing advice and counsel to leading companies such as Oracle, Salesforce.com, California Tourism, Billabong, Hardee’s, DOLE and more.His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller. Jay speaks approximately 50 times per year world-wide, often with lessons about how businesspeople can use today’s shifts in technology and consumer expectation to make their companies more USEFUL.Jay’s Convince & Convert blog was named the world’s #1 content marketing blog by the Content Marketing Institute, and is visited by more than 200,000 marketers each month. Jay also hosts and produces the Social Pros podcast, which is downloaded 25,000 times monthly.Preview Of This Session:Here is a quick preview of what Jay Baer discusses in this power packed episode.The Importance Of A Video Content Strategy:In todays progressive market people just do not want to read (well most people). People want to watch video on their smart phones. It is crucial for your content marketing strategy to have a heavy focus on video. Jay dives deeper into creating a unique video content strategy.Repackaging One Piece Of Content Into Several Different Types Of Content On Several Different Platforms:Jay Baer breaks down his content marketing strategy in detail on how he takes one piece of 3 minute video and turns it into 9 different pieces on 9 different platforms. So awesome. Why your marketing efforts should be about help not hype:Jay spends a good amount of time discussing the importance of helping your customers with your content not hyping them up to buy. By helping and assisting them when they are not looking to buy when they are ready they will think of you. Jay Baer dives deeper into how you can do the same at your dealership whether you are a dealer or car pro. That is just a small taste of what you will get out of this awesome session with Jay Baer. Get More From Jay Baer: Jay Baer on FacebookConvince & Convert BlogCheck out Jay’s book Youtility You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connec- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Marcus Sheridan: Dealership Content Marketing Done Right
Welcome to “The Dealer Playbook session #49 and we are so glad you are here. We have a exciting session on deck for you today and we are excited to dive in! You are going to love our guest today. In this session we are sitting down with the brilliant Marcus Sheridan of The Sales Lion and he is dropping some powerful insight and nuggets that will help grow your business. Here is a little bit about our guest Marcus SheridanMarcus Sheridan, with boundless energy and contagious enthusiasm, helps business embrace the power of inbound and content marketing. The Sales Lion website is a information hub for small/ medium business owners who are lovers of personal development. The Sales Lion helps individuals and business alike throughout the world find more ways to be successful in their sales/marketing/web 2.0 efforts. Here is a quick preview of what you will learn more about here. Addressing the buyers fears Marcus goes into detail about how used car giant Car Max embraced reality, identified their customers fears and offered solutions to eliminate those fears. Understanding todays consumers buying habits The habits and routines of car buyers is obviously changed over the years. Marcus goes deep into how consumer ignorance is not a viable sales and marketing strategy.Why you need to have the teachers mentality Be the go to source of information in your market. Your site needs to be the Wikipedia of its industry. Marcus gives some awesome examples and tips of how you need to be a teacher in your market. That is just a quick preview of some of the power bombs Marcus Sheridan drops on this DPB session. Get connected with Marcus SheridanMarcus TwitterSales Lion Website Get the free eBook from The Sales Lion here You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Gideon Shalwick: How To Maximize YouTube To Grow Your Dealership
BOOM!!! Welcome to “The Dealer Playbook” podcast we are so honored you are here! We are diving into session 48 and you are going to love this one! Today we are joined by video/digital marketing Jedia Mr. Gideon Shalwick founder of VeeRoll.com as well as Splasheo.com and he is bringing the thunder!Now team DPB has been following and engaged with Gideon for some time and you also might have been but for those that have not… Here is some more about who Gideon is and why you should tune into what he has to say:Gideon Shalwick is a self-confessed YouTube junkie and loves anything to do with video marketing and building a global audience using video. He is co-founder of Veeroll.com, the world’s first ever YouTube video ads management platform, to completely automate and optimize the whole YouTube Video Ad creation process and allow every day businesses to start leveraging incredibly affordable, but extremely targeted traffic on YouTube. He also freely shares his knowledge about video marketing.Here is a quick preview of what you will learn more about in this session. What makes people BUY?Gideon has a amazing track record of building businesses and selling products online and has an amazing knowledge base of todays online consumer. In this session he dives deep into what makes online shoppers tick and how to get them to become your customers. Gideon Shalwick’s top YouTube marketing tipsGideon is one of the top experts in the world when it comes to YouTube marketing and he breaks down his top tips that you can implement right now to kick your YouTube game up a notch. YouTube Video Ads YouTube video ads are a super affordable way to get in front of a highly targeted audience. Gideon has had amazing success with YouTube Ads and in this session he reviews his best practices as well as how to make the process easier and faster. This you can not miss! That is just a preview of the amazing YouTube information Gideon shares in this session that will automatically separate you from the pack. To get more from Gideon Gideons Websit Check out VeeRoll to streamline your Video Ads here. http://veeroll.com/You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter he- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
James Schramko: How to Rise to the Top in the Auto Industry
Welcome to session 47 of “The Dealer Playbook” podcast, we are so glad you are here! You are going to love this powerful session with internet marketer/entrepreneur James Schramko. Our Guest: James Schramko lives in Sydney Australia and is one of the most successful and respected internet marketers and he currently runs a massively successful business at SuperFastBusiness.com. Before launching his online empire, James was the highest paid GM in all of Australia for Mercedes Benz and was a huge innovator in his market. In this session James dives deep into the strategies he executed that took him to the top. Session Preview: Key Points Auto Salespeople Should Be Focusing OnJames has trained many salespeople who are now running dealerships and seeing great success. James breaks down in detail exactly where todays salesperson needs to focus their efforts to dominate their market. Where Dealerships Are Really Missing The Boat James goes into the crucial mistakes dealerships as well as salespeople are making which is costing them loads of sales and hurting their brand. James Schramko’s 7 Point Checklist For Auto Dealer Marketing From his years of success in the auto industry running dealerships, James reveals his exact 7 points of marketing that he executed which delivered him massive results. That is just a taste of some of the value James Schramko deliveries in this power packed session of “The Dealer Playbook” that you cannot afford to miss. Get More From James Schramko: Check out his site Super Fast Business.Check out his Podcast Super Fast Business PodcastYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Alan Ram: BDC Tips to Create More Business
Welcome and thank you for dialing into “The Dealer Playbook” Podcast session number 46! So glad you are here. In this latest session team DPB sits down with President/Founder of Alan Ram Proactive Training Solutions, and he dives into a topic he has been very vocal and passionate about “call monitoring in your dealership”.In today’s automotive market there are several different categories of leads and opportunities to sell a car. Hands down the hottest lead is by far the incoming phone call. A phone up. If someone is picking up the phone and dialing your number they are a serious buyer. Now not only is a phone up the hottest lead, it is also the most mishandled lead/opportunity. Call monitoring is something in 2015 most every dealer has access to and there is more value in your call recordings than just training purposes. Alan Ram dives into the real time sales opportunities being missed by management not monitoring the calls daily. Here is a quick preview of this session. Accountability Factor:Accountability empowers people to become better and greater at what they do. Alan dives into the importance of sales management being held accountable to listening to all inbound phone recordings daily, and through out the day.Alan says with every thing you can be doing to sell more cars why would you not listen to inbound calls that happened that day maybe even within the last hour and maybe even call that customer back to try to quickly resolve missed opportunities. Managers Do Not Have The Time :Alan dives into that dealerships really only get 5,10, maybe 20 phone ups a day. With that being said there is no excuse why management should not be monitoring all these calls daily.There is nothing more productive to sell more cars a manager could be doing with their time than listening to fresh phone calls and then diving in to try to convert the opportunity. Setting A Appointment Is Not The Goal Of A Phone Up:How often does a caller set an appointment and doesn’t show up? Exactly! The objective of a call should be to get the caller into the store and turn them into a buyer not a appointment. A caller will sometime set a appointment just to get off the phone so if management is listening in daily they can get a feel from the call and know by the way the call flowed if they are really going to show up for the appointment. At that point they can call that customer back and increase the possibility of this caller coming in and becoming a customer. Get In Touch With Alan Ram Call Alan Ram’s office direct - 866-996-4665Alan Ram’s Facebook Alan Ram’s Proactive Training Solutions WebsiteYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Mike Davenport: What It Takes to Sell 30 Cars a Month
Welcome and thank you for dialing into “The Dealer Playbook” Podcast session number 45! So glad you are here. In this session team DPB is sitting down with an expert front line, 15 year veteran car sales pro Mr. Michael Davenport from Bachman Chevrolet in Louisville Kentucky. Mike Davenport is a real life 30 car a month car pro and in todays session he dives in deeper to what he is doing to deliver him this level of success. Mike has really embraced tactics such as personal branding, online video and other cutting edge prospecting tactics that have helped him reach great success selling cars. In this session Mike Davenport dives deeper into:Product Knowledge - How committing to learning and knowing your product is probably the most crucial part of becoming a huge success in this business. If you are not an expert when it comes to knowing your product nothing will kill your sales more than that. Being A Marketer - Mike Davenport dives deep into the personal marketing he has implemented and how important and successful Facebook has been for his business. From personal websites to consistent social media, there are lots of options to marketing. Creative Out Side The Box Prospecting -Mike D breaks down the tactics like a $2 bill in a customers gas cap and other outside the box tactics he is using to keep him top of mind that you can put into action to acquire new clients right now! Get more from Mike Davenport and get connected with him here:Mike’s Website Mike’s Facebook Mike’s YouTube ChannelYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
How to Prepare for Google's Upcoming Algorithm Update
Welcome and thank you so much for checking out “The Dealer Playbook” Podcast session 44! In this quick session Michael Cirillo and Robert Wiesman are flying solo and are discussing the latest major algorithm update from Google. It is not a secret that when it comes to search engines online Google is the boss! Everyone uses Google and they are by far the undisputed champion of online search. Starting April 21st 2015 Google will be expanding their use of mobile friendliness as a ranking signal. Google says the change will affect mobile searches in all languages worldwide and have a big impact in their search results. With the surge of web traffic that is coming from a mobile device, Google will make it easier to get relevant, high quality search results that are fully optimized for the particular device you are on. So what does this mean for your website if you are a auto dealer or even a car pro with his or her own site? Here is a quick preview of what you can expect to learn more about in this session:- How does this Google update affect your dealer site. - How to audit your sites mobile experience.- What exactly Google is looking for and recommends. That and more in this short but yet value packed session of “The Dealer Playbook”. Make sure to check out Googles recommendations for a smart phone - optimized site here. If you want to read from Google even more about the new update you can check that out here. You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Rico Glover: Get More Business With Social Retargeting
Team DPB is back from a short hiatus with a fresh new session to help your dealership or career in the car business go to the next level. In this session we sit down with some one from the trenches, some one still plugging away Mr. Rico Glover the eCommerce Director with Bryan Honda in Fayetteville, North Carolina. You might recognize Rico from the cover of March 2015 Auto Dealer Magazine where they dubbed him as “The Social Media Superman”. (Awesome name btw like it or not)Since Rico has gained some attention when it comes to the topic of social media, here at DPB we saw it only fitting to have a conversation about just that. Social media is nothing new to any of us, but yet it is in fact very new. Different techniques and strategies work for different people in different ways. Here is a quick preview of this session. - Focusing on both lead generation as well as lead conversation.- Using retargeting on Social Media mainly Facebook, to build your customer database. - Getting found, convert, and analyze - what that does for your online strategy. - Step by step formula to creating raving fans online using content. This session is great for anyone in the automotive industry who want to try some advanced online strategies. If you would like to connect with Rico Glover you can catch up with him at the following:Rico’s WebsiteRico’s Facebook You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
James Wedmore: Getting Started With Video Marketing
Wow! Session 42 of “The Dealer Playbook” Podcast is in the house and this session is one you cannot afford to miss! In this session team DPB is sitting down with the world renowned video marketing expert Mr. James Wedmore. In this session James is going to dive into a video marketing strategy that each and every one of us can implement NOW and start to see results come in. James Wedmore is armed with a degree from one of the TOP 10 Film Schools in the Country, James set out to utilize the power of Video and Visual Storytelling to revolutionize how we interact on the Internet.After several successful ventures, including an Online Bartending School, James founded Video Traffic Academy: an online YouTube Marketing Training Program that has enrolled over 10,000 small business owners and entrepreneurs all over the country.He has been featured on numerous sites such as Entrepreneur.com, Rise to the Top, Mixergy and many more. He has been the Guest Instructor on 3 CreativeLIVE Workshops, and today, he hosts James Wedmore TV, his YouTube Channel that’s been viewed over 1 Million times.His mission is simple: show business owners how to create and execute effective video marketing campaigns without spending a lot of time or money.In this session James Wedmore not only delivers a video strategy you can kick into gear in a afternoon he also breaks down his 5 step process to video creation. Check it out. James Wedmore’s 5 Step Video Creation Process 1. Your Intentions It is one thing to create a killer video but its another to know exactly what your looking to get out of the video. In this session James breaks down exactly how to narrow in on your videos intentions and how to get the most out of it. 2. Keyword Research It is not about making a video you think your audience is looking for, but in fact it is all about making videos that your audience is already looking for. Keyword research is how you will identify the keywords you want to rank for so you will know what kind of videos to create. 3. Execution Of Video This is where a lot of people get overwhelmed when it comes to video but it is really not that hard! You can create premium video content with nothing but a smartphone and a microphone. Don’t sweat the small stuff and jump in and take action to make your auto dealership compelling video content. 4. Upload & Optimize This step right here is more crucial than the actual ‘Execution” of the video. If you have a beautiful professionally produced video and no one in your target market sees this video… What in the world does that do for your dealership? It is important you have the video on YouTube the right way. That means you need to hone in on your videos tags, description and title so YouTube and Google will see the video is relevant. James breaks down how to get a video ranked… QUICK! Get More Value From James Wedmore James Wedmore’s WebsiteJames Wedmore’s Facebook James Wedmore’s YouTube Channel - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Tim Paige: How to Increase Website Conversions
“The Dealer Playbook” podcast session 41 is here and your going to love this one! In today’s session team DPB is talking about getting more conversions from your website with the master Tim Paige. Tim Paige is proud to be the Conversion Educator at LeadPages. An experienced marketer in all forms of media, Tim spends his days speaking to the most successful marketers across multiple industries, and sharing his findings with business owners who want to increase their marketing results. You may recognize Tim’s voice from the dozens of webinars he has hosted at LeadPages or from LeadPages official podcast, ConversionCast. In his short time at LeadPages, Here is a quick preview of our conversation with Tim Paige. Traffic is not hard to get. When you talk with a lot of dealers they are focused on “getting more traffic” to their website when in fact the primary focus should be converting more of the traffic you have now. It is not hard to get more traffic. You can buy it and use many channels to boost your sites unique visitors, but if they are not opting in/converting to a lead, whats the point? Tim reviews several proven strategies you can start doing on your site that will automatically increase your sites conversion rates. A coupon is the worst way to generate a lead. A coupon is a coupon. Everyone has them and in the end they provide really no value and don’t solve any of your target customers problems. Whats in it for me? That is all that is on your customers mind. What your store can do that solves their problem. Tim dives into how you can use that to your advantage to generate more leads from your website. Create a lead magnet. A lead magnet is what you are going to offer your site visitors instead of coupon. Your lead magnet is resource that will help your target market solve a problem they are having. Tim breaks down what a “Lead Magnet” is and gives several examples you can use right away. Get more great information from Tim PaigeCheck out Tim’s podcast Conversion Cast here. Get signed up for Tim’s FREE weekly webinar here. You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Greg Rollett: How to Build Trust With Marketing
What does it take to build more trust through your marketing? Join us as Greg Rollett from Celebrity Marketing shares insights into how you can get the most out of your dealership marketing and build more trust with your target audience.Greg has a client list that is likely unrivaled, boasting a list of clients from Brian Tracy and Tom Hopkins to Coca-Cola and Miller Lite. He spends his time helping companies achieve higher results through their marketing efforts. When you listen to the show, it's very clear that how passionate he is and that's for good reason. What he talks about works! It works extremely well!Many dealerships are struggling to get more from their marketing efforts, and that's likely because there isn't enough trust between your business and the public. That's why Greg suggests that through your marketing you can convey a message to the public that will change their perception of your store and bring greater results.Connect with Greg:www.celebrityexpertmarketing.comTwitter: @gregrollett - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Glenn Pasch: How to Unify Your Dealership Marketing
On this session of “The Dealer Playbook” podcast we are talking shop with automotive industry thought leader Mr. Glenn Pasch. Glenn is the CEO of PCG Digital Marketing a full service digital marketing agency and also a partner at PCG Consulting. Both companies are dedicated to going the extra mile helping auto dealerships stay ahead of the curve when it comes to your dealerships digital strategies and processes. In this session Glenn dives into the disconnect often found between auto dealers and their 3rd party providers and the problems that go along with that.Here is a quick preview of what you will learn more about in our conversation with Glenn Pasch. What does it mean to unify your marketing efforts in your auto dealership?Whether it is your online marketing or traditional off line marketing it is crucial that all of your channels are pushing the same message. When a customer is on your dealerships website is the message and marketing you have there consistent with what they will see when they physically come into your store? Or are you confusing them and making them think they are in the wrong place. Are you making it easy for your customer or are you scaring them away by having inconsistencies or even visibility issues when it comes to the message you are trying to convey for your dealership?It is time to start thinking like a eCommerce business. Replicating your off line traditional marketing with your online marketing. When it comes to really knocking it out of the park with your marketing efforts it is important that your online and offline marketing efforts resonate with each other. Your online strategy should be exactly like your offline/traditional strategy only difference is the channels you are using to distribute them. Is your radio or TV commercials message visible and the same as on your website?Is the message on your website the same one the consumer will see when and if they decide to stop into your dealership? By not making sure your messages replicate across the board on all channels you are not being transparent and most likely you are hurting your credibility. What are the first steps to unifying your marketing message and efforts. With most automotive dealerships partnering with several different vendors for their marketing efforts (for example - SEO, Adwords, direct mail, radio/TV, website provider, etc.) the first thing you need to do is get them all together and all on the same page. Your page. Review with them on a regular basis what your message is for that month, quarter or whatever time period you wish to run it for and make sure they open the lines of communication between each other to ensue your message is consistently the same. No matter what the channel. Connect With Glenn PaschGlenn’s Blog http://glennpasch.com/PCG Digital Marketing website http://www.pcgdigitalmarketing.com/Glenn’s Twitter https://twitter.com/GlennPaschYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whet- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Sean V. Bradley: How to Win The Game of Googleopoly
Welcome and thank you for taking the time to check out session number 38 of “The Dealer Playbook” Podcast! In this session we have our first repeat guest since The DPB Podcast launched last April, Mr. Sean V Bradley CSP the CEO of Dealer Synergy and author of the new book “ Win The Game Of Googleopoly”.Our GuestAs an international speaker, consultant, trainer, and entrepreneur, Sean V. Bradley, CSP, is the founder and CEO of Dealer Synergy Inc., the leading Internet sales, business development and digital marketing firm in the automotive sales industry. Sean has personally trained over 10,000 automotive sales professionals. In addition to being hired by approximately 1,000 multi-million dollar automotive dealerships, Sean’s clients include publicly traded corporations like Autobytel Inc. and TrueCar, as well as billion dollar corporations like Internet Brands (Carsdirect.com). Sean’s clients outside the automotive sales industry include major label recording artists and professional athletes.What is Googleopoloy? Google has 67% market share of search and is the number one search engine world, and what is crazy is the number two search engine is YouTube which is owned by Google. So it is safe to say that when it comes to online search, Google has the Monopoly. It is safe to say that everyone has heard of and or played the board game Monopoly and knows exactly what the object of that game is which is to lock things down! Control the board. Own it all. That is the same idea behind “Googleopoly”. It is about accomplishing that same kind of domination but on the search engine Google rather than the board game Monopoly.If you are a front line car sales professional, a internet director or the dealer principal him or herself, if you are looking to build a audience and gain visibility you need a “Googleopoly” strategy. Here is a quick rundown on how to execute a successful Googleopoly strategy that Sean V Bradley breaks down in this session. 1. A Website Properly Optimized It should be a no brainer that a automotive dealership has a fully optimized website in todays market but where a lot of so called “automotive sales professionals” are missing the boat is by having their own personal website. It is not just about having a website but more so about having a AWESOME website with the onsite SEO executed properly.In todays market you are not player if you do not have a website and your home base for your “Googleopoly” strategy is your website. It doesn’t matter if you are front line car sales professional, you need a website just as much as a entire dealership in todays market place. 2.Video Seo Online video creates superstars! There is nothing more powerful when it comes to getting noticed as online video and YouTube (which you know is owned by Google) is the number second most popular search engine in the world as well as one of the top 3 most visited websites in the world. Video is 53% more likely to be clicked on in a search engine and not only that Google is looking for YouTube videos optimized properly so your chances of indexing and ranking on page one of Google are much higher when you use video. 3.Social Media Optimization Social Media is another very important piece to your “Googleopoly” strategy. We all- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Dan Waldschmidt: How Ordinary People Do Extraordinary Things
Thank you for being here! Today’s conversation is an intense one with business expert Dan Waldschmidt. Dan and his team help companies all over the world arrive at business-changing breakthrough ideas by moving past outdated conventional wisdom, social peer pressure, and the selfish behaviors that stop them from being high performers.The Wall Street Journal calls his blog, Edgy Conversations, one of the Top 7 sales blogs anywhere on the internet. He’s been profiled in Business Week, INC Magazine, Business Insider, and on dozens of radio programs. Hundreds of his articles on unconventional business strategy have been published.Dan dives into how being “Edgy” and “Doing Awesome” benefits high performers and how you can start being “Edgy” and “Doing Awesome” to grow your business.Here is a quick preview of our conversation with Dan Waldschmidt.What is “Edgy” and how can it benefit me and my business?Dan and his team invested 1,000 of hours studying a 1,000 ordinary people who have achieved and accomplished outrageous results. They wanted to know exactly what does it takes to be a outrageous success. Achieving outrageous results comes from looking at your business and the world with a different set of philosophies. Dan goes into what it is to “Be Edgy”. Why “How many insanely happy customers did we have this week” should be your primary metric.“What looks good on paper does not always look good in person”. The number one asset to your business is a “insanely happy customer”. That is the key for long term success. Dan discusses how the most important thing in your Monday morning board meeting is “How many insanely happy and satisfied customers did we have last week?”. Be All About The “Long Game”It is not a secret that the majority of strategies auto dealers execute are playing the “short game” and looking for instant spike in sales and revenue. Are your short term strategies hurting your long term ones?Executing well thought out strategies that are “long term” will set your dealership up for long term success.Dan goes into the values of “playing the long game” and why short term and spontaneous are hurting you in the long run. Get More From Dan Waldschmidt Dan's Blog Dan's BookYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo's blog - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Laura Madison: Building a Car Sales Personal Brand
First of all, HAPPY NEW YEAR!We are so excited to get this new year off to a fresh start and to bring you episodes of the show that will help you completely dominate this new year. Our guest today is Laura Madison, an automotive sales professional who is absolutely taking her career, her dealership and the market by storm. Laura has been selling cars for only 4 years, but has adopted and formed some key habits and behaviors that have helped her take things to the next level.She's with us today to let you in on her career-building secrets.1. Do Whatever you can to get more leads for yourselfWhile this may sound like old news to some, the key element of getting more leads is found in the "doing whatever you can". If that means that you need to take some of your downtime to film more videos or write a new blog post that you can share on social media, so be it. Don't sit around waiting for more people to walk through the showroom doors. Be proactive and create content that will entice them to come to you! 2. Work with your managementLaura admits that management can often be a problem that holds sales people back from achieving more success. It's no secret that management rarely offers enough training to their team, but that's where you can again, be proactive in approaching them and speaking their language. Let them know that you want to try out different strategies to promote yourself and bring more traffic through the doors. 3. Be DifferentOne of our favorite quotes by NYT Bestselling author, Gary Vaynerchuk is, "A penguin can't be a giraffe, so be the best darn penguin you can be!"By being yourself and not trying so hard to be someone other than yourself, you are being different. Focus on leveraging your strengths to build a brand in and of yourself that you can bring to the market and use to set yourself above the competition.Don't be fearful of others catching on to what you're doing either. We asked Laura is the other reps at her dealership were following her lead, and she admitted that they were not.That goes to show that not everyone will do what it takes to dominate their career, dealership and community.You can follow Laura Madison on twitter @LauraDrives or check out her personal website, www.lauradrives.com Your turnWhat are some simple strategies that you use on a daily basis to help advance your career? Let us know in the comments below!ALSO, don't forget to get our brand new eBook: "10 Incredible Insights from 10 Incredible Experts"- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Rory Vaden: Procrastinate On Purpose
Our guestRory Vaden, MBA CSP is Cofounder of Southwestern Consulting, a Self-Discipline Strategist and an Internationally Renowned Speaker.His first book Take the Stairs was a #1 Wall St Journal and #2 New York Times bestseller. His new book Procrastinate on Purpose is the first book ever to focus on the emotional side of productivity and it presents 5 methods to literally multiply your time.Session Preview- Why everything you have learned about time management is wrong.- The difference between good and bad procrastination.- How the most successful people multiply timeLinks/ResourcesGet an advanced copy Rory Vaden’s new book click here.Rory Vaden's WebsiteConnect with Rory Vaden on Twitter Connect with Rory Vaden on FacebookRory Vaden YouTube Channel Help DPB out and write a quick review. Click here.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook