The Dealer Playbook
Michael Cirillo
Updated 5 days agoThe Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episodes every week. Follow so you don't miss one.
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Episodes (709)
DPB 085: How to Use LinkedIn to Sell More Cars w/ Trevor Turnbull
Trevor Turnbull is one of the foremost experts when it comes to leveraging the power of LinkedIn to grow your business.In this episode of The Dealer Playbook Podcast, Michael and Robert are joined by Trevor to discover the exact process he uses to optimize, grow, and leverage his LinkedIn profile.You're going to learn what you can do to expand your community and grow your social influence. You'll also get access to Trevor Turnbull's LinkedIn strategy that will help you grow your customer base and sell more cars.LinkedIn is about peopleIt's important to remember that social media is about networking with real people. Whatever wouldn't be acceptable to do in real life, should definitely not happen on LinkedIn or any social network, for that matter.For example, when joining groups on LinkedIn, it's best to focus on building relationships rather than trying to jump into the conversation by promoting what you do. It's important to grow your network and circle of influence naturally. Connect with Trevor TurnbullIf you'd like to get in touch with Trevor, connect with him on LinkedIn here. Connect with Team DPBTwitterFacebookInstagramMichael Cirillo's BlogMichael Cirillo on LinkedIn- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
DPB 084: How to Create Your Personal Culture w/ Craig Lockerd
The automotive industries most electrifying podcast is back for session 84 with some creative strategies for today’s automotive professional.We have a return guest that we have to go back 82 episodes to his first appearance on DPB the founder and president of the auto industries largest recruiting organization AutoMax Recruiting & Training Mr. Craig Lockered.Craig Lockerd is a 43 year automotive green pea .Starting in the early 70's Craig has been able to see many interesting changes in our business , some good, some not so good.Has held ALL the positions in a store, consulting in the late 80's and started AutoMax Recruiting the premier automotive recruitment company in the country over 17 years ago.Constantly staying ahead of recruiting trends and technology AutoMax is in the midst of a huge growth spurt.Craig joins team DPB again to discuss how you can take control and create your own culture as a sales professional in your dealership.Here are the cliff notes of this episode:It Is Not Always A Management Thing The finger seems to always get pointed at management when it comes to a dealerships culture.Craig debunks this age old myth and drops some power bombs on how you can start to control your own culture at your dealership.Checking Your Problems At The DoorNothing hurts your car sales worse then a bad attitude and nothing hurts your attitude more then bringing your problems with you to work.Craig reveals his top tips that will help you check your personal life problems and drama at the door so you can be successful selling cars.It Only Takes OneOne positive, hardworking and focused car sales professional can single handedly shift the entire dealerships culture.Craig gives some real life examples of this and how you can be that sales professional that gets the ball rolling on changing your dealerships culture for the better.Craig Lockerd is a great guest and this is just a quick preview of what you can expect to learn about in this episode.Connect With Craig LockerdCraig Lockerd’s FacebookAutoMax RecruitingYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
DPB 082: How To Sell A Car Per Day with Fran Taylor
In this power packed session we are sitting down with our friend and automotive sales expert Mr. Fran Taylor the founder of Taylor Techniques sales training company. You might remember Fran from episode 29 where he talked about sales prospecting for car sales professionals and in this session he sits down with us to talk about “How To Sell A Car Per Day.Here is a quick preview of this session with Fran Taylor:Steps a car sales professional needs to take to sell a car per day.Fran breaks down the activities and strategies todays car sales professionals need to be taking daily in order to sell a car per day.Setting your goals.Fran chats about the power of goal setting and how you should be setting yourself goals that money can by.Investing in yourself.Fran always says invest in yourself and you will make money, invest zero in yourself and receive zero in return. Learn what a car sales professional should be investing in and how to leverage those investments.That is just a small sample of the valuable information Fran Taylor drops in this session.Connect with Fran TaylorFran Taylor WebsiteFran Taylor FacebookYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
DPB 081: How To Handle A Phone Up Like A Boss with Elise Kephart-Adame
Welcome to session 81 of “The Dealer Playbook” the most electrifying podcast in the automotive industry. We are so glad you are here.In this session we are talking shop with someone we have not had on the show since way back to episode 23, a longtime confidant of team DPB “The YouTube Diva” Mrs. Elise Kephart-Adame.In case by some freak chance you’re not familiar with Elise:Elise is the founder of The Elise Kephart Experience, a company focused on helping dealerships strengthen their process, sales teams and lead handling utilizing tactics with a emphasis on improving phone skills and utilizing video email. An international sales/marketing phenomenon in the auto industry, Elise is nationally recognized as “The YouTube Diva” for her persuasive personalized video greetings. Since 2007 she sold countless vehicles to clients by creating a strong bond with her customers through the power of unique video messages.Among her high volume sales, she has also earned top performing CSI.With her unique approach to videos, her phone skills and selling background, Elise has visited dealerships across the country teaching her one of a kind method.This time around for episode 81 our discussion with Elise is all about the inbound phone up.How To Handle A Phone Up Like A BossElise shares with DPB her top three power moves to handling phone up’s like a pro… Like a BOSS!1. The first impressionWe have all heard the saying “first impressions are everything” but yet why does the majority of car sales people answer a sales call like it’s a massive inconvenience?The quality of your greeting sets the tone for the entire call.Elise drops some great incite and examples to help you make a first impression like a BOSS with phone up’s.2. Get that contact infoThere is no excuse for not getting a phone up’s contact info. That is the first step to getting a sale.Elise shares her top secrets to getting the contact info like a BOSS.3. Ask For The Appointment (More than once)The objective of a inbound phone up is to set an appointment. It is unlikely you will sell them the vehicle over the phone and even so they will have to come into the dealership at some point so no better time then now.Elise delivers her best strategies and techniques to setting more appointments with phone up’s.This session is a little longer then most but that is because it is jam packed with valuable content. What you see above is just a small glimpse at the value that is packed into session 81.Get connected with Elise:Email EliseElise’s FacebookYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
DPB 80: How to do Local SEO like a Pro with Greg Gifford
We are back from a two week hiatus with session number 80 and the team is fired up for this one.In this power packed session we are sitting down with one of the most respected local see minds in the game DealerOn’s Greg Gifford.Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country.He's got over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings.Greg also spends his time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situationIn this session team DPB and Greg go into debunking some of the biggest local see myths in the automotive industry.Here is a a quick preview of what you can expect in this session:Understanding Local SEOGreg starts from square one and explains the importance and relevance of a local SEO strategy and where most automotive professionals are missing the boat.Local SEO MistakesThere is a lot of misinformation out there in the auto industry when it comes to local SEO. Greg dives deep into debunking some of the biggest and oldest myths in the automotive industry when it comes to local SEO.3 Tips To Get More From Local SEOGreg delivers on a silver platter the top 3 changes you need to make and focus on when it comes to your local SEO strategy. These 3 tips are easy to implement and anyone can put these into action now.This session was a great time and Greg Gifford brings the thunder with loads of super valuable content.If you have not yet connected with Greg Gifford, catch up with him on any of these channels:Greg Gifford’s TwitterDealerOn BlogYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
DPB 079: How to Empower Your Team with Frank J. Lopes
Team DPB is back with session 79! If you have been tuning into any of the past DPB episodes you know we love to chat it up about marketing and other creative avenues to grow your dealership and brand but in this session we take another approach. No matter how great your marketing is you still need to back that up with a great experience for the customer. In this session we are talking about with the VP of Forrest & Blake Advertising out of New Jersey. The ”Marketing Guy For Car Guys” Frank J Lopes is Vice President of Forrest & Blake Marketing/Advertising in New Jersey. Professionally he leads and guides the marketing efforts of some of the largest and fastest growing dealerships in the country. He is also prolific presence on Social Media spreading a message of Positivity and Growth to all his followers. He speaks out on controversial issues facing the automobile industry and is an evangelist for positive change and the customer experience. Here is a quick preview of DPB’s conversation with Frank: Beatdown Sales Meetings The Glenn Gary, Glenn Ross massive beatdown sales meetings is not going to motivate salespeople to sell more or provide a memorable experience for customers. In this session Frank discusses how to bring a different approach to the table. Self Awareness The key to kicking off the change in culture in your dealership is being “self aware”. Whether you are in management or the frontline in a dealership this is a crucial step. How Should A Salesperson Handle This Kind Of Environment So many amazing salespeople are stuck in these kind of environments. Frank drops some insight and tips on how a salesperson can push through this kinda negative energy and still be super successful selling cars. There is a quick taste of team DPB’s chat with Mr. Frank Lopes.Frank Lopes FacebookFrank Lopes Twitter You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Conn- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
DPB 078: 5 Ways to Level Up in the New Year with Michael Cirillo and Robert Wiesman
Session 78 of DPB is up for your listening pleasure! In this latest power packed session of DPB Michael Cirillo and Robert Wiesman are flying solo but don’t think for a second you’re not going to get immense value none the less. At the time of this podcast episodes release it is DPB’s first new session of 2016 and we couldn’t be anymore excited. To help you kick off the New Year (or whenever you are tuning in) in the right direction Michael and Robert review five strategies that you need to have in action if you want to reach massive success in automotive sales. Whether you are a frontline sales pro, sales manager, F&I manager, GM or dealer principal this session pertains to you. Here is a sneak peek of the five strategies & tips to help you reach massive success sell cars: 1.Your Website Having a quality website with a user friendly experience is an obvious must for a dealer, the same goes for anyone in automotive sales. Websites are the new blacktops and showrooms. Learn how you can make a dent in your market with your website. 2.Start Publishing Content Publishing quality content that answers the questions your target market is asking Google, is a one way ticket to becoming the credible expert in your marketplace. When that happens, prospects start lining up to work with you. Learn how to start leveraging content (that’s easy to create) to grow your brand and business. 3. Think About Relationship, Not Transaction Start chasing the relationship not the transaction when it comes to your encounters and engagement with prospects. Learn more about how being a good person with genuine concerns will generate you more sales in the long run. 4. Offline Prospecting and Marketing Tools It is time to step up your offline brand identity with high quality items. Getting creative with your identity items like business cards, personal brochures, etc automatically set you apart in the marketplace. Learn some creative ideas to help step up your offline identity tools. 5. Skill Up Whether you are a seasoned pro or a green pea in the car business you always need to be developing your skills. There is so much more to being successful selling cars than just sales techniques. Get some tips in this session pointing you in the right direction to help you skill up big time this year. That is a quick sample of what you can expect in this episode. You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Alan Dickie: New Year Game Plans To Guarantee Success
Welcome to the final episode of DPB Podcast in 2015! Team DPB is so thankful and blessed for an amazing year that only happened because of your continued support week after week. Team DPB is obsessed with your success in the auto industry so we wanted to send you into the New Year with some valuable information and strategies so you can make it your best year ever!Having and setting goals is a very important piece of the puzzle for reaching success. We want you to hit the ground running in the New Year so in order to help you do just that we are sitting down with Mr. Alan Dickie.Alan Dickie is a dynamic sales professional who has been serving the automotive industry for over 10 years. Alan started his career as a Sales Consultant in 2000 and began to develop an acute fascination and drive for understanding and dissecting the sales process to achieve success.Alan continuously adjusted his approach and adapted to the market to guarantee results. During his career, he has successfully performed at all functions of the business, including Sales Consultant, Business Manager,Sub Prime Business Manager, and Sales Manager. His wealth of experience has enabled him to obtain a well-rounded and stunning array of sales techniques and strategies.The automotive industry is constantly changing and Alan has created the most up-to-date and innovative methods necessary to prosper in today’s market.Here is a quick preview of what to expect in this session:Setting & Accomplishing Your GoalsAlan breaks down his secrets and techniques that he personally executes as well as teaches to car sales professionals across North America when it comes to setting goals.He also discusses how he makes sure he is doing all he can to accomplish and conquer his goals. You are going to love it!Keys To Staying FocusedLaser focus and consistency are vital if you want to knock your goals out like a boss in the New Year. Alan shares some of his favorite and most affective hacks to staying on track and laser focused so you can dominate all of your goals in the New Year.Pitfalls You Need To AvoidIf you have been in the car sales business for any period of time you are well aware that there are pitfalls and challenges everywhere that are dedicated to road blocking your goals.Alan delivers some valuable information and tactics in this session to help you detour the pitfalls and setbacks so nothing stops you from reaching your goals in the New Year. As always that is just a small taste of what you can expect in the final episode of “The Dealer Playbook” for 2015!We truly appreciate the support and love and truly hope to deliver even more powerful content in 2016 to help you kill it in automotive sales.Get More From Alan DickieAlan Dickie’s WebsiteAlan Dickie’s FacebookYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Coach Micheal Burt: How To Become A Person Of Interest
Back at ya DPB Podcast session 76 rolling out on Christmas Eve 2015 and we have a insanely powerful show for you. In this episode we have the pleasure of sitting down with an amazing individual by the name of Coach Michael Burt.The Super Coach Michael Burt is unique blend of a former championship coach who has an entrepreneurial mindset. Coach Burt has quickly become the go-to business coach for aggressive minded companies in competitive and saturated markets who want to look different, run faster, and be agile.Coach is the author of ten books, including the best seller called “Person of Interest- How to become the person other people want a piece of and can’t live without” and the Wiley published “Zebras and Cheetahs- Look Different, Run Faster, Be Agile.”Coach’s client list ranges from small entrepreneurial firms to multi-billion dollar companies such as Dell, Inc, John Hancock Insurance Services, Ohio National, Vanderbilt University, State Farm Insurance, First Bank, Caldwell Banker Real Estate Firm, Better Homes and Garden, and others.Coach Burt brings his A game for session 76 of The Dealer Playbook.Here is a quick preview of what Coach Burt goes into in this session:How To Get StartedCoach Burt dives deep into getting started with a bang.There are so many mindset and discipline shifts needed to reach massive success. In this session Coach Burt breaks it down from the beginning on what it’s going to take to make it happen.Choosing MentorsTo many times individuals will choose financial opportunities over the mentoring opportunities available when accepting a position.Coach Burt breaks down the importance of having strong mentors as well as how to prospect for the right mentor for you.Having a strong relationship with a authentic mentor can be the difference between success and failure for many of us.Coach Burt dives deeper into mentors, how and where to find them as well as how to get the most out of a mentorship.The 4 Step Ingredients To Becoming A Person Of InterestA person of interest does not have to chase opportunities he/she attracts them.A person of interest is someone in a authoritative position that everyone wants a piece of.Coach Burt breaks down his 4 step blueprint to becoming a person of interest in your market.Coach Burt brings the heat in this session and the above is just a taste test of the value you are going to grab in this episode.Get hooked up with Coach BurtCoach Burt’s WebsiteCoach Burt’s PodcastCoach Burt’s Monster Producer Coaching ProgramCoach Burt's Book "Person of Interest"You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questi- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Duane Cummings: How to Improve Your Communication Skills
Episode 75 of the DPB Podcast is in the house and we are super pumped you are here.It has been a insanely great time having all these conversations with all these great people!This episode is no different. You are going to love it!We are happy to be having our friend Mr. Duane Cummings on DPB.Duane Cummings lives life with a single purpose, “To Aid Others, Act on Ideas, and Achieve Sensational Results.” He is a trusted advisor to organizations and individuals around the world regarding professional and personal development.Duane is an author, entrepreneur, coach, and consultant who speaks regularly on a range of topics that include entrepreneurship, leadership, communication, sales, and finding your purpose.Duane is razor sharp individual that team DPB had the pleasure of spending a few days with him in Charlotte, NC a few months back and learned some valuable information from him.Here is a quick preview of this sessionCommunicating More EffectivelyIn a world so dominated by text, email, and social media we sometimes forget the true power of a face to face conversation.In a face to face engagement both parties get so much more value.Duane is a expert on communication and he shares some great tip you can get started with today to help you communicate on a higher level.How Empathy is the Path to SuccessThe lost art of “caring” is a major issue in every industry.Genuinely caring about your customer as a human being is a sure fire way to building a relationship. The more relationships you have the more sales you are making.Building relationships is what Duane does professionally and in this session he shares with you some of his wisdom behind it.Become a Sensational SalesmanThis is not only the title of Duane’s book , this it what it takes to rise above the pack in automotive sales. Be truly sensational.Find out what it takes to become a “sensational salesman”.As always that is just a quick preview of the value packed into this episode with Duane Cummings.Be sure to get connected with Duane CummingsDuane’s WebsiteDuane's BookYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Andrew Davis: How to Unleash The Power of Partnerships
Welcome to The Dealer Playbook Podcast session #74 and we are so excited that you are!On this session of DPB we are sitting down with a best selling author and one of the most sought after speakers in the world Mr. Andrew Davis.Andrew Davis’s 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York. He’s marketed for tiny start-ups and Fortune 500 brands.For more than a decade, Drew has led the charge to change the way publishers think and how brands market their products in a digital world.Andrew is the author of the amazing book Brandscaping: Unleashing the Power of Partnerships and also his latest release Town Inc : Grow Your Business. Save Your Town. Leave Your Legacy.It was very exciting to sit down with Andrew and even more exciting to introduce him to you because this guy brings the thunder!Here is a quick preview of some of the topics Andrew discussesWhat Is Brandscaping & How You Can Leverage It To Sell More CarsAndrew goes into how partnering with likeminded brands that have your next customer as their current customer.Andrew gives some valuable examples of this and also some great insight on how you can get started with Brandscaping right now.Unlocking The Power of Passion SpecializationAndrew gives us some extremely detailed examples of how specializing around your target customers passions is a sure fire way to success.Andrew gives you actionable steps and outside the box ideas of how you can get started with this right now in your business.How To Create Brand Ambassadors In Your CommunityHaving evangelists or brand ambassadors for your business is never going to be a bad thing. Andrew Davis hones in on how you as a salesperson or a dealership can build your tribe of brand ambassadors in your community.Andrew fires off a ton of examples of this working and exact details for you do put this into action to sell you more cars now.That is just of course a snippet of what to expect from this conversation with Mr. Andrew Davis.Make sure to connect with Andrew DavisAndrew’s WebsiteAndrew’s TwitterAndrew’s Book BrandscapingAndrew’s Book Town INCYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Mike Davenport: How to Get Over the Car Sales Slump
Welcome back to DPB session number 73! In this power packed episode we welcome back a top producer with Chevy in the Louisville Kentucky market,“The Louisville Chevy Dude”, Mr. Mike Davenport. Mike is one of the top sales people in the country and is doing an amazing job at building his personal brand and most importantly leveraging his personal brand. Mike joined us back on episode 45 of DPB where he discussed what it takes to sell 30 cars each and every month. Check out that episode here. In this session with Mike Davenport he dives into his formula for “Getting Out of the Sales Slump”. A sales slump is something that even the best of the best deal with and in this session Mike will give you tips on how you can dig out of your next sales slump. Here is a quick preview of this conversation with Mike Davenport Getting Out of Your Next Sales Slump Even though Mike is a top producer even he falls victim of the vicious sales slump. Mike shares his go to actions for getting back on track when his sales are slumping for the month. Mike’s Favorite Prospecting Strategies A great way to kick a sales slump is by making a sale. A great way to getting a sales is by always creatively prospecting for new car buyers. Mike shares his latest go to prospecting tools and strategies he is using now that are working. Mike D’s Hacks for Being More Productive The more you can get done the more you will get done. Actions create action so if you are being as productive with your time as possible, you will stay in front of more customers. Mike drops his favorite productivity hacks that will help you get more bang out of your day. This is just a sample of what you will hear about in this new session of The Dealer Playbook. Be sure to get connected with Mike Davenport. Mike Davenport’s Facebook Listen to Mike Davenport on DPB episode 45 How to Sell 30 Cars a Month You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time ;) Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPB Connect with The Dealer Playbook on Twitter here.Check out - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Joe Calloway: The Art of Attracting Business Like a Magnet
DPB is back in session 72 with more power bombs to help you advance your life in the automotive sales industry.In this episode we are excited to chat with sought after speaker and best selling author Joe Calloway.Joe Calloway helps business leaders, owners, and entrepreneurs make great companies even better. His interactive keynote presentations and workshops enable organizations to focus on what is truly important, inspire new thinking about challenges and opportunities, and motivate people to immediate action.Joe is a business author, consultant and speaker and his client list reads like an international Who’s Who in business, ranging from companies like Proctor & Gamble and Coca Cola to Cadillac and American Express.Joe also works extensively with car dealers and shares his expertise in this session of “The Dealer Playbook” Podcast.The Secret Sauce to Growing Your BusinessJoe reviews his step by step framework on how you can grow your business in car sales with a insanely powerful strategy that produces resultsSometimes the best way to grow your business in the automotive industry is much less complicated than we tend to think.Joe goes into further detail on this in this episode.Creating “Wins” for Customers as Well as Team Members/EmployeesLearn the “Win Factor” and how it can grow your business and make you more sales. It is important that not only do the customers win but also you or your sales team are winning as well.Joe breaks down the “art of winning” and how you can use this to sell more cars in your market.Leveraging Word of Mouth and Maximizing ItWhat your customers are saying about you has the potential to be the ultimate marketing source that delivers you the highest quality opportunities.Joe jumps in and delivers actionable strategies that will help you get your customers to say great things about you.That is just a small sample of the powerful information packed into this session.Connect With Joe CallowayJoe Calloway’s WebsiteJoe’s FacebookGet Joe’s New BookYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Ken Potter: How to Handle 3rd Party Leads
Right back at it with session 71 of “The Dealer Playbook” Podcast and we could not be more excited that you are here!In this power packed episode team DPB is sitting down with Ken Potter VP of sales with “The Appraisal Lane” a innovative new tool for dealers, but most people know Ken from his days as VP of business development at True Car.Ken brings an amazing amount of knowledge and experience to the table when it comes to 3rd party lead providers and how and how you can convert more of them.In this session Ken lays out some powerful information that you can put into action today.Here is a quick preview of this episode.The Definition of True 3rd Party LeadsEvery lead you or your dealership receives is a 3rd party lead. In this session Ken will go further into that statement and what exactly it means to you.The Best Way To Handle Third Party LeadsPhone calls, text messages and emails, Ken reviews some of the best practices for each when following up with internet leads.Building A Strategy For SuccessJust like any other part of business success, it takes a strategy to get where you want to be. Ken talks about the importance of a documented internet lead strategy but also he gives an outline of what a successful strategy looks like.That is just a small sample of what you can expect in this session of DPB.Get Connected With Ken PotterConnect with Ken on Twitter here.Connect with Ken on Facebook here.You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
A Rant About Relationships In Business
Can you believe we've already been together for 70 episodes?!? Crazy, right?In episode 70 of DPB, Michael brings you powerful advice that will help you thrive in your automotive career. What starts as a valid question, turns into a bit of a rant, but ultimately, those that listen to this episode and take the advice will find lasting, sustainable success.Michael kicks off the show by asking a question. Why are you in business?During a recent speaking engagement, Michael asked this same question to the audience. They answered much the same way anybody else might. "To make more money!" or "To sell more cars!"While those are definitely good reasons, Michael suggests it goes a layer deeper. BRT = Build Relationships of TrustPeople do business with those that they both like and trust. If you don't work to have incredible, trusting relationships with your customers and community, how do you expect them to want to do business with you?This is a challenge that many automotive sales professionals face. They struggle to build strong enough relationships with people, and that could be contributing to why sales aren't as plentiful as they could be.That's not to suggest that the sales professional is entirely at fault.This is where the rant begins... Mass Media Perpetuates the Negative View of DealersWhile there certainly are some dealers who have earned the negativity, it's not right to peg all dealers as shady and as con artists. Yet there are still so many articles and publications that suggest to the general population that they should be worried about dealing with you because you're not interested in them.While the media really grinds Michael's gears in that regard, he suggests that it can be used as leverage to paint a happier picture for dealers.Look at Jack in The Box. In this episode, Michael didn't have all the stats in front of him when he mentioned that their food killed someone. It was worse than that! 171 people were hospitalized with E. Coli poisoning, four children left dead. It has been referred to as the "Pearl Harbor" of the food industry!Jack in The Box took that negative situation and turned it into a growing reputation. That's because they understood that when there is a problem, they have the power to fix it.While dealers haven't had to deal with a situation as horrible as that, the negativity that surrounds dealers is pretty bad. Luckily, you have the power to fix it. To turn things around and prove to your market why you're different. Mission Statement and Core ValuesDoes your dealership have a mission statement and core values? If so, do you know what they are? Have you bought into them? A set of strong core values and a thoughtful mission statement can be a great first step to differentiating your store from the competition. Especially if everyone on your team is aware and buys into them. Money is the natural byproduct of being human!If your definition of success is predicated upon money alone, you're in for a long haul! The money will come naturally as you seek to enrich and enhance the life of those you serve. You Know The Drill, Now It’s Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Tim Schmoyer: How to Grow Your Dealership YouTube Audience
Welcome to session 69 of The Dealer Playbook Podcast! We are so glad you are here and we have a great episode for you! In this session we are sitting down with a YouTube Certified professional specializing in audience growth and he is the founder of Video Creators, we are sitting down with Tim Schmoyer. Tim is a monster when it comes to YouTube. His YouTube channel Video Creators TV has over a 100,000 subscribers and releases several new videos every week. Tim has consulted with several major corporations with their YouTube strategy as well as small businesses across the country. Every turn we make we are hearing people about how important video is in growing your business today. In this session Tim dives into the strategies you execute with your videos once you have uploaded them to YouTube. Check out what Tim talks more about in this session. The Secrets To Building An Audience On YouTube Tim breaks down his formula for what it takes to build a loyal audience for your brand using YouTube. Learn exactly what Tim does with his channel to keep it in front of his target audience. The Types Of Videos Automotive Professionals Should Be Creating Tim jumps into the types of videos anyone in the car industry should be creating as well as why they should be creating them. Learn what types of videos work best on YouTube and why. What Gets A Video Ranked Find out exactly what YouTube and Google look for in a video to decide if it should be ranked or not. Tim debunks some of the myths we have all heard when it comes to optimizing videos on YouTube. Tim covers all that plus more in this session of DPB. Get Connected With Tim Schmoyer Video Creators YouTube Channel Video Creators Website You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
2015 Canadian Digital Dealer Review
Session 68 of DPB is a special edition and something new for us as well as you.The great people at the Trillium Automotive Dealers Association (TADA) which is based out of Ontario invited team DPB to their amazing one day power session for dealers in Toronto called “Canadian Digital Dealer”. Our friend Brent Wees who was the events MC got us hooked up with TADA and we got together to do something new for all of us over at DPB. We did this session live at Canadian Digital Dealer and we were able to get exclusive interviews with some of the elite speaker list and you can hear it all hear at DPB.Big shout out to our new friends at TADA for making us seem so welcome. Great work guys!Here is a quick preview of the speakers we sat down with.Alan H Byrd from SCI Market View:Alan Byrd is the President & Chief Executive Leader of SCI Market View, who specializes in automotive lead management.Alan brings some super powerful insight when it comes to many aspects of a dealership and its digital strategy. He brings a lot of experience to the table and was a great interview.Christi Olson of ISEM Consulting:Prior to founding iSEM Consulting, she was the Director of Search at Point It, one of the Pacific Northwest’s largest independent search marketing agencies.Christi has worked at both large enterprise clients and small start-ups including Expedia, Harry & David, Pointmarc, Decide.com and Microsoft.Christi recently broke out onto her own and started her own agency but she is the former head of search for Microsoft. Christi delivers some super valuable insights when it comes to your paid ads strategy and she is for real a true expert.That is just a preview of the content you will get in this super fun 2 part series.Check Out TADAGet connected with the insanely awesome people at TADA and make sure if you are a Canadian listener you think about attending the next one.TADA WebsiteYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Ryan Stewman: Marketing Strategies For Car Sales Pros
Welcome back to the DPB Podcast session number 67. As always we have another powerful episode with another serious player. In this session we are sitting down with the “Hardcore Closer” Ryan Stewman. Ryan is founder of the HardcoreCloser.com which is an amazing blog that is killing it right now. (over 2million monthly visitors) Ryan has a very unique approach to sales and that shines through on his blog. Ryan has had experience selling cars but specializes in working with high level real estate brokers and mortgage lenders helping them market themselves and become the elite professional in their market place. Here is a quick preview of this session. Creating Videos That Close Prospects On Auto Pilot Ryan talks about the kind of videos he and his students create and exactly what they do with them. He discusses how to make the videos and lists off several types you can create. Facebook Ad Ideas For Salespeople Ryan specializes in Facebook Ads and has used them to build his business. In this session he breaks down how you can use Facebook Ads to sell more cars and how to set them up. Ryans 777 Facebook Strategy Ryan is nice enough to break down his Facebook prospecting strategy that costs nothing and if executed will sell you more cars. Ryan takes us through the steps and exactly how to get started doing it with your Facebook page. That is just a preview of the power bombs Ryan Stewman delivers in this session. Get Connected With The Hardcore CloserHardcore Closer Website Hardcore Closer Facebook You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Michael Port: Stealing The Show
Team DPB is back in episode 66 with another powerful session with an amazing guest to help you take your career in the automotive sales industry to the next level.In this session team DPB is sitting down with NY Times Best Selling Author Mr. Michael Port.Michael Port is the author of 5 best selling books including “Book Yourself Solid” “The Think Big Manifesto” and his newest book about to drop titled “Steal The Show”.The Wall Street Journal has dubbed Michael Port a “marketing guru” and is one of the most sought out public speakers out there. Michael has been featured on virtually every television network sharing his expertise and is also a former professional actor.Michael was nice enough to sit down with “The Dealer Playbook” to talk about his new book and share how “Stealing The Show” will help you do circles around anyone else in your market.Quick Preview Of This SessionShould You Be A Chameleon?Everyone has heard the comparison of being a good sales person to a chameleon but is that really the approach you should be taking? Michael goes into this topic and settles this debate once and for all for automotive salespeople.Adapting Your Voice To The IndividualIt is very important to find your voice and how to learn how you adapt your voice so it will appeal to the individual you are in front of without faking the funk.Michael will break down some awesome tips and exercises on how you can easily find your voice and how you adapt it to the individual.The Buying Experience Needs To Be Just That… An ExperienceThe experience we create for the buyer is going to be a huge factor of whether or not they are going to buy from you. It is important to make your buyers experience theatrical. That is what sells.Michael delivers some really cool ways you can knock your buyers socks off and steal the show!All of that plus much more in this session of “The Dealer Playbook” Podcast.Get More From Michael PortMichael Port’s FacebookMichael Port’s TwitterMichael Port’s WebsiteSteal The Show BookYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter h- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Antonio Centeno: How Fashion Contributes to Selling
The Dealer Playbook Podcast is back with another new episode! In session 65 we are sitting down with Personal Style Consultant extraordinaire Mr. Antonio Centeno founder of Real Men Real Style a insanely popular mens fashion and style blog. The Importance of Your Appearance Like it or not the world has a tendency to judge a book by its cover you if you know what I mean, so it is important for you to present yourself in a style that works for you. Antonio gives some super helpful tips to figure out what style is going to work for you to help you accomplish your goals. The Truth About Beards A hot topic we see in forums and groups for sales people online is the whole facial hair controversy. Is facial hair ok or is it a professional No-No? Antonio delivers the truth about beards and other facial hairs. The Best Shoe For The Job Like the topic of facial hair the best shoes for the job is another topic that sees a lot of chatter. With shoes being one of the first things people notice an abundance of people judge the whole book just by the shoes so its important your shoe game is tight! In the dealership life not only do your shoes have to look good they need to feel guide and perform good on that black top right? Antonio gives some great advice on selecting the right shoe for you that will get the job done. That is just the tip of the iceberg of what Antonio Centeno teaches us today. This session was a absolute blast and very educational. Antonio really knows his stuff and is always up for sharing it. More From King of Style Antonio Centeno Check out his site:Real Men Real Style Check out Antonios YouTube channel packed with over 500 video tutorials regarding Men’s Style: Real Men Real Style YouTube You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Jon Loomer: How to Build a Community of Loyal Followers Using Facebook
Welcome to session 64 of “The Dealer Playbook” Podcast and this bad boy is a killer episode. In this session we are sitting down with one of the top bloggers in the world when it comes to Facebook Marketing for business the founder of Jon Loomer Digital Mr. Jon Loomer and he is going to talk about “ How To Build A Community of Loyal Followers Using Facebook”. Jon Loomer is a Facebook marketing coach, author, speaker and strategist. He has used Facebook for business purposes for more than five years, the first time while with a major sports league in 2007. In 2011, Jon launched Jon Loomer Digital to show business owners how to apply advanced strategies to build their business, drive leads and increase revenue through the use of Facebook. In one year, Jon quickly established a Facebook Page with more than 7,500 active Facebook Fans. This Page, of course, is only one spoke in his overall strategy. The hub of Jon Loomer Digital is JonLoomer.com, a thorough resource of Facebook marketing tips, tutorials and analysis of breaking news. JonLoomer.com regularly gets more than 100,000 visitors per month and is ranked within the top 25,000 globally by Alexa. Jon Loomer is one of the top Facebook experts out there and he drops some insanely awesome value bombs that will help you build your brand, a loyal audience of followers which of course will sell you more cars. Quick Preview of This Session How Brands Are Missing Out On Facebook Jon goes into how brands have it all wrong on Facebook and massive opportunities brands are completely missing out on. In this session Jon Loomer goes into what car dealers are doing wrong on Facebook and what they really should be doing. The Power Of Marketing Helpful Content Not Marketing Sales Messages Jon delivers some great content ideas as well as why marketing and promoting valuable content not sales material will deliver better long term results which will sell you more cars. He also goes into exactly how to do it and what the budget looks like to do so. Targeting & Retargeting On Facebook Jon unleashes some of his favorite strategies and tips for targeting the right people on Facebook as well as his best of best info when it comes to retarget marketing on Facebook. Killer information! That is just a small small dose of some of the killer content and value Jon Loomer delivers in this session. Get More & Get Connected With Jon Loomer Jon Loomers Facebook Jon Loomers Website You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Sell- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Sue B. Zimmerman: How to Use Instagram to Grow Your Personal Brand
We are back with session 63 and this is going to be a powerhouse episode! In this session of “The Dealer Playbook” we are sitting down with #TheInstagramExpert Sue B. Zimmerman and she is going to drop some bombs on you to help you sell more cars using Instagram. Sue B. is the #instagramexpert, founder of Insta-Results (the world's first comprehensive online Instagram course) and author of the #1 e-book Instagram Basics for your Business. She's a popular CreativeLive instructor, powerful speaker on prominent stages like SMMW15 and highly sought after business coach. She's passionate about teaching entrepreneurs and marketing professionals how to easily leverage the power of Instagram to get tangible business results. As a serial entrepreneur, Sue B. has started over eighteen businesses, including her own boutique SueB Do, Boxer Rebellion and Sue B. Zimmerman Enterprise. With her extensive knowledge in social media and 30+ years of business experience, it's Sue B.'s mission to teach, mentor and empower others to be highly successful entrepreneur. 1.Your Business Strategy Sue breaks down the importance of your dealerships or personal brands strategy and how you incorporate that into your Instagram strategy to sell you more cars. 2. The Importance Of Your Instagram Profiles Bio Sue reviews the importance of your profiles bio and gives some amazing tips on how to create your bio so it is clear on what you do and for whom. This is an important piece to your Instagram strategy and Sue is nice enough to break down how to make a killer bio for your Instagram account. 3. Types Of Photos You Need To Post On Your Instagram You will be surprised that a lot of us are probably not posting the right kind of content to our Instagram accounts. Sue goes into detail on the kind of posts you need to be posting and how you never should be trying to sell via your photos/videos. That is just a small taste of the awesome information about Instagram and how it will grow your automotive dealership or your business within a business selling cars. Get more from Sue B. Zimmerman Sues Website https://suebzimmerman.com/ @InstagramExpert on Instagram You Know The Drill, Now It’s Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo’s blog here.Check out Robert Wiesman’s blog here.Connect with Michael Cirillo on Twitter here- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
5 Creative Ways To Use Live Video To Build Your Brand In Car Sales
Session 62 is here and we are fired up over at team DPB! You are going to love the actionable information you are going to get in this session! Michael & Robert are flying solo and are discussing 5 ideas to leverage Periscope to build your audience. Now in case you have been out of pocket for a hot minute I will give you a quick description of Periscope… It allows you to live stream video to your Twitter audience. Pretty dope right? Now Periscope although fairly new, tons of people are leveraging it to grow their audience which in turn grows their business. Players like Grant Cardone and Gary Vaynerchuk have been lighting it up on Periscope and you can to. Here is a quick look at 5 Creative Ways To Use Periscope To Grow Your Brand In Car Sales - Product Demonstrations - Turn your Periscope session into multiple types of content - Report on breaking news - Live Q & A with enthusiasts and possible new customers - Live interview/review from customers, and other interview opportunities hanging around your dealership In the episode Michael & Robert go deeper into each idea and give a very detailed breakdown so you can get started with Periscope today! You Know The Drill, Now It’s Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time Connect With Team DPBConnect with The Dealer Playbook on Facebook here.Check out Michael Cirillo’s blog here.Check out Robert Wiesman’s blog here.Connect with Michael Cirillo on Twitter here. Connect with Robert Wiesman on Twitter here. Check This Out DPB 050: How To Make Your Dealership More You'seful w/Jay Baer Want To Know Why Automotive OEMs Outsource Their Digital Marketing? Click Here And Find Out! - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Neil Patel: How to Build a Massive Audience from Blogging
DPB is back at with session 61 and this is not one to miss! In this session we dive into one of the most overlooked /under utilized tools for building awareness to your brand and building a audience online… We are talking about blogging and the insanely awesome way how you can use it to really thrive online in your market. So to cover this topic we sit down with one of the best in the world… Mr Neil Patel. In case you not dialed in on Mr. Neil Patel here is a quick introduction. Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. Neil was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives. Neil is active and super popular blogger mostly over at NeilPatel.com and is banking 80-90 thousand unique blog readers a month. That is amazing! Here is a quick preview I what you can expect from Neil Patel in this session - Key points to growing a powerful targeted audience with blogging - The type of blog posts that get the best results - The blog writing strategy Neil uses for his posts That is just a quick taste of some of the nuggets Neil Patel delivers in this rapid fire session. Be sure to get hooked up with Neil Patel Neils Blog Neils Twitter Quicksprout You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Prank Calling Automotive Experts
Diving into session 60 of “The Dealer Playbook” Podcast and we are so excited you are here! In this session we have decided to shake it up a tad and do something new. We compiled 5 amazing professionals in the auto industry and we call them on the fly and ask them just one question. The best part is none of them knew we were going to be calling. This session was lots of fun and is something we will definitely be doing again in the future. Here are the 5 thought leaders of the industry we called on the fly “live” and the question we asked that individual: Danny Benites Danny is the General Manager of Greg Lair Buick GMC in Amarillo Texas and a very sought after speaker at auto industry events across the country. Danny is the kind of GM most sales people/sales manager would love to work for. He brings an outside the box approach to everything he does and is lighting it up in the Amarillo Texas market. Dannys Question What is the best way to get more productivity out of your team? Craig Lockerd Craig is a true expert when it comes to art of recruiting staff for your dealership. He is the founder and president of AutoMax Recruiting the auto industries number one staffing/training agency and is also a sought after speaker/presenter for automotive industry events and seminars. This guy is the real deal. Hands down. Craigs Question What is the number one recruiting tip you can give to auto dealers? Fran Taylor Next up is Mr. Fran Taylor aka “The King of Prospecting” and founder/CEO of Fran Taylor Techniques and also the founder of the 30 Sales A Month Facebook Group.Fran has been around the auto industry for many many years and has trained thousands of sales professionals around the world on how to sell more cars. Fran was selling 50 cars a month in his day and has some of the best prospecting techniques in the industry that will help you sell cars while you sleep! Frans Question What is the best prospecting tip that is working for sales people? Glenn Pasch Glenn is a wealth of knowledge when it comes to the topic of leadership. He is also the CEO of PCG Digital Marketing a full service digital marketing agency and is also a partner at PCG Consulting. Glenn goes the extra mile for auto dealerships to help them stay ahead of the pack. Glenn is razor sharp. Glenns Question What is the number one leadership skill people need to implement NOW? Mike Davenport Also known as “The Louisville Chevy Dude” Mike is in beast mode 24/7! He is the #1 sales champion at Bachman Chevrolet in Louisville Kentucky and is a top performer for Chevy across the country. Mike is known for creative and persistent follow up that really works. Mikes Question What is the best follow up technique you are using to get customers to come back to the dealership? This session was jam packed with power house info so be sure to listen so you can get each power players response to the question we asked. Connect With Fab Five Connect with Danny Benites - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook