The Dealer Playbook
Michael Cirillo
Updated 1 day agoThe Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episodes every week. Follow so you don't miss one.
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Episodes (716)
DPB 091: Gary Vaynerchuk on Personal Motivation and How to Succeed in a Cluttered Market
Gary Vaynerchuk is one of the most prominent Entrepreneurs of the 21st century. As the founder and CEO of VaynerMedia, a 700+ person digital marketing agency, Gary has learned a thing or two about starting and growing a business. He is now on a mission to share what he's learned with other business owners and entrepreneurs. His motivation is to leave a legacy; an imprint on future generations about what it looks like to be a leader and entrepreneur. In episode 91 of The Dealer Playbook, Michael sits down with Gary to discuss his new book, #Ask GaryVee and have a few questions answered about how to succeed in car sales in a cluttered market. No Excuses, No Perfect Conditions Have you ever found yourself waiting for the conditions to be just right before you act? How has that worked out for you? The shortest answer of this episode came when Michael asked, "Do you ever wait for perfect conditions before making a move?" Gary's answer: "NO!" Of course most listening or watching already knew the answer. But Michael asked it for less than obvious reasons. It's one thing to know the answer; it's another to take action on it. One of the reasons most people leave their dreams, goals or ambitions behind is because they secretly believe the perfect conditions are right around the corner. If Gary Vaynerchuk Sold Cars Let's face it, we all want to know what moves Gary would make if he were selling cars. Well, now you finally get the answer from the horses mouth. If Gary Vaynerchuk became a car salesperson, he would execute a hyper-local strategy. The goal: Become what he called the "social mayor" of the community. Using social media, he would build his audience by being the go-to local resource for anything and everything in the community. From talking about that "pothole" that everyone is complaining about to engaging in community events and fundraisers. The challenge is that most salespeople think of what they do as a J.O.B. Gary apparently thinks and sees the future as an entrepreneur. His thought process immediately took him to a place where he captured control and took action to make himself omnipresent in his local community. If Gary Vaynerchuk sold cars, you wouldn't be able to escape him online. He would be everywhere. He would be involved. He'd run it as if it were his own business. Get a copy of Gary's New book "#AskGaryVee" Getting your hands on Gary Vaynerchuk's new book #AskGaryVee is pretty simple. Here's what you need to do to claim your free copy: Write an honest review of The Dealer Playbook on itunes here: http://www.thedealerplaybook.com/dpb-itunes Screengrab your review and send email it to Michael with your mailing address That's it. Easy Peezy! Connect with Michael Michael Cirillo on Facebook Michael Cirillo on Twitter Michael Cirillo on LinkedIn Michael Cirillo on Instagram M- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
DPB 090: Mat Koenig on How to Lead Human Beings in the Digital Age
Mat Koenig, CEO of Buscador de Auto, is no stranger to creating winning culture and helping teams achieve their potential. From his days managing sales teams in the dealership to his current role as CEO, Mat shares some valid points about what it will take for you to reconnect with your team members and leverage their strengths. As the digital age has unfolded, and with the increase in technology usage for communication, many leaders are struggling to find the balance between the digital and real world. In episode 90 of The Dealer Playbook Podcast, Michael Cirillo and Mat Koenig discuss how you can lead human beings in the digital age so that it's a win/win for everyone. Leaders Must Show Interest and LEAD! As the leader of a team, it's important for you to know what makes your team members tick. It's about shifting your paradigm from being "the boss" and managing people to being a leader and strengthening people. Leaders lead from the side. They don't need to display their dominance over anyone. They have stewardship for (not over) the people on the team. They recognize that they are also a part of the team and it's in their best interest to encourage and empower their people to succeed. Connect with Mat Koenig: Facebook Twitter Instagram Buscador de Auto Connect with Michael Cirillo: Facebook Twitter LinkedIn Instagram Michael Cirillo's Marketing Blog Michael Cirillo's Automotive Marketing Agency Connect with Team DPB!: Facebook Twitter - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
DPB 089: Jim De Luca on How to Adapt Your F&I Process for the Digital Age
The digital age has brought about significant shifts in how consumers research and purchase vehicles. But that's where most of the focus has been about the sales process. According to our guest, Jim De Luca, Vice President of The Digital Road to a Sale, the sales, and finance processes are very siloed and don't work well together. Most dealerships are focused primarily on creating a streamlined sales process but leave F&I to sit in the shadows. Is your F&I Process stuck in the 80's? It's not 1984, and there is a need for dealers to shift their F&I processes so that they adapt and fit in with consumer behavior in the 21st century. In episode 89 of The Dealer Playbook, Jim De Luca provides insights into how dealers can provide a streamlined and efficient F&I process in a transparent way. Transparent F&I Processes are a Must Transparency, he mentions, is a key to having an efficient finance and insurance process in your store. When you consider the fact that consumers are asked to give private information to an individual that they've never met before is a pretty significant thing. It doesn't make much sense. The best way to counter that gap in the process is by having a fully-featured F&I menu available during the sales process. That way you'll be able to provide the transparency and information that the customer is interested in. Have a question for Jim? Connect with him here: Jim De Luca on Facebook Jim De Luca on LinkedIn Jim De Luca on Twitter Connect with Michael! Michael Cirillo on LinkedIn Michael Cirillo on Facebook Michael Cirillo on Instagram Michael Cirillo on Twitter Michael Cirillo's blog Michael Cirillo's Marketing Agency - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
DPB 088: How to Create a Culture of Belief and Drive Big Results w/ Lisa Copeland
Creating a positive culture is something that we've discussed before on The Dealer Playbook, but session 88 of the show brings the culture topic to a new level. Lisa Copeland, Head of Automotive Retail Strategies at the Culture Works, joins Michael as a guest to discuss culture specifically from the leadership point of view. Those who hold a leadership position in a dealership are responsible for how that dealership operates. In fact, much of the performance of the team as a whole is dependent on the atmosphere that the leader creates. Sadly, most dealerships are struggling to create an environment that positions its team members for growth. In Episode 88, Lisa Copeland reveals some of the things that she did as a dealer to leverage the strengths of her team. Guidelines aren't limitations Lisa explains that it's important to have guidelines for your team to follow. In most cases, guidelines are thought of as constraints - things that you cannot do. In Lisa's stores, guidelines were a series of things that could be done, and by so doing, would empower each team member to perform at the highest degree possible. It's about shifting your paradigm and understanding that the best way to have your team succeed is to outline what it will take to make it happen. Leadership isn't Friendship A well-respected leader is better than a good friend. That's not to suggest that you shouldn't be friendly with your team, but earning and keeping their trust as a leader will do more for your culture than trying to be buddy-buddy with them. Know what drives your team members as individuals Lisa mentions that understanding what motivates you is a powerful way to keep your team progressing. In previous episodes of the show, others have added their opinion about keeping motivated and the best way to do that. As a leader, it's part of your job to motivate and inspire the team. One of the easiest ways to make that happen is by knowing what makes them tick. Knowing what motivates you is something that Lisa is very passionate about which is why she is offering a complimentary motivators assessment to those that want it. The assessment is an exclusive offer to listeners of The Dealer Playbook, something that is normally worth $100. If you want to take advantage of the offer, all you need to do is email Lisa Copeland here. You can also follow Lisa Copeland on social media here: Facebook Twitter LinkedIn Connect with Michael Cirillo on Social Media and say 'Hi!': Facebook Twitter Instagram Or Michael's Blog Michael's Automotive Digital M- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
DPB 087: How to Create Huge ROI by Unifying Your Marketing w/ Glenn Pasch, Troy Spring, and Tracy Myers
Marketing is not about dumping more money into advertising so that you can get more clicks to your website. It's not about buying a full page ad in the local newspaper or airtime on the radio. Though there are dozens of outlets to broadcast your business, many dealers are struggling to generate real results. On episode 87 of DPB, Glenn Pasch, Troy Spring, and Tracy Myers talk about their new book, "The Power of Connected Marketing" by sharing strategies from the book that will help you unify your marketing and see great gains. The problem with most dealer marketing and advertising today is that it's siloed. Radio ads aren't connecting to website pages, newspaper or social media. Social media ads aren't connected to any specific campaign or purpose. In so doing, dealers are wasting more money on marketing then needed. It's not about what platform works better, either. Too often (especially in the digital age), dealers and vendors debate that radio and television are still effective while others place all their chips on digital. Troy Spring explains that even online businesses are using television and radio to draw attention. That's because they are working a complete strategy from start to finish. Tracy Myers shares that you have to be intentional with your marketing. It needs to align with a genuine business model for it to stick. Glenn Pasch teaches that you should perform an audit of all your vendors and the services they provide to get a pulse on what you're spending money on. On May 13th, 2016 The Power of Connected Marketing is available for sale on Amazon. But Glenn, Troy, and Tracy share another reason why they wanted to talk about the book on DPB. "We're up to $4 from each book sale being donated to the #PaulieStrong foundation." A good friend, and industry Vet, Paul Jimenez and his family started the #PaulieStrong foundation in honor of their son/brother Paulie who passed on earlier this year from rhabdomyosarcoma - a rare form of childhood cancer. All money donated to the foundation goes towards helping find a cure for pediatric cancer in memory of Paul Ulysses Jimenez. Buy The Power of Connected Marketing Here Get a Free Copy of The Book In this episode of DPB, Michael talks about how you can get your hands on a free copy of The Power of Connected Marketing. Here's what you have to do: 1.) Write an honest review of The Dealer Playbook Podcast on iTunes: http://www.thedealerplaybook.com/dpb-itunes 2.) Screenshot your review and send it to [email protected] along with your name and mailing address. 3.) That's it. Wait for the book to arrive! Do it now before the free copies run out!- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
DPB 086: How to Hustle Your Way to a Balanced Life w/ Grant Cardone
Grant Cardone is no stranger to doing whatever it takes to create success. In fact, for many of his followers, the terms 'hustle' or '10X' have become synonyms for his name. In this episode of The Dealer Playbook Podcast, Michael Cirillo sits down with Grant Cardone to dissect what being obsessed looks like and how you can use it to gain more balance in your life than ever before. Grant's journey toward what he has become today started when he was 25 years old and recovering from a drug addiction. He found a car dealership that was willing to take a chance on him. That dealership is where he became obsessed with creating a bigger life for himself than he could have ever dreamt of. Today, Grant is perhaps the poster boy for what possibilities can come from having a career in automotive. He now owns one of the most successful sales training companies on planet earth and a real estate portfolio that keeps growing. Grant Cardone on being Obsessed But with his 'in-your-face', do whatever it takes, persona, have come some misconceptions about the sales tycoon. First, that he never stops working. In this episode, you'll hear Grant mention that he spends more time with his family than most people and that he never compromises on sleep. He even takes a nap every now and again. So how is it that he can be as obsessed as his persona exemplifies while maintaining a healthy work-life balance? The simple answer: He's obsessed with everything in his life. He's obsessed with his career, his family and his spirituality. In so doing, he finds the ultimate balance and fulfillment in his life. The challenge for most people today is that they are only obsessed about one or two things. They either only want to work and as a result, they miss out on their family, or they only want to play and have fun, and therefore miss out on what a diligent work life has to offer. The bottom line: By becoming obsessed with the various elements of your life (whether career, family, spirituality, play), you can find greater balance, more fulfillment, and big successes. If you enjoyed this episode of DPB, do us a favor and write a review on iTunes here. Also, don't forget to subscribe to our YouTube channel where there is a growing library of video content. Lastly, we'd love to connect with you on Facebook here! - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
New Episodes Starting May 5
After a brief hiatus, new episodes of The Dealer Playbook Podcast are around the corner starting on May 5, 2016. We've been working on some really cool things that we can't way to share with you when the new episodes start back up!If you're new to the show, this is a great chance to get caught up on the last 85 episodes!Join us on Facebook: https://www.facebook.com/thedealerplaybook- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
DPB 085: How to Use LinkedIn to Sell More Cars w/ Trevor Turnbull
Trevor Turnbull is one of the foremost experts when it comes to leveraging the power of LinkedIn to grow your business.In this episode of The Dealer Playbook Podcast, Michael and Robert are joined by Trevor to discover the exact process he uses to optimize, grow, and leverage his LinkedIn profile.You're going to learn what you can do to expand your community and grow your social influence. You'll also get access to Trevor Turnbull's LinkedIn strategy that will help you grow your customer base and sell more cars.LinkedIn is about peopleIt's important to remember that social media is about networking with real people. Whatever wouldn't be acceptable to do in real life, should definitely not happen on LinkedIn or any social network, for that matter.For example, when joining groups on LinkedIn, it's best to focus on building relationships rather than trying to jump into the conversation by promoting what you do. It's important to grow your network and circle of influence naturally. Connect with Trevor TurnbullIf you'd like to get in touch with Trevor, connect with him on LinkedIn here. Connect with Team DPBTwitterFacebookInstagramMichael Cirillo's BlogMichael Cirillo on LinkedIn- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
DPB 084: How to Create Your Personal Culture w/ Craig Lockerd
The automotive industries most electrifying podcast is back for session 84 with some creative strategies for today’s automotive professional.We have a return guest that we have to go back 82 episodes to his first appearance on DPB the founder and president of the auto industries largest recruiting organization AutoMax Recruiting & Training Mr. Craig Lockered.Craig Lockerd is a 43 year automotive green pea .Starting in the early 70's Craig has been able to see many interesting changes in our business , some good, some not so good.Has held ALL the positions in a store, consulting in the late 80's and started AutoMax Recruiting the premier automotive recruitment company in the country over 17 years ago.Constantly staying ahead of recruiting trends and technology AutoMax is in the midst of a huge growth spurt.Craig joins team DPB again to discuss how you can take control and create your own culture as a sales professional in your dealership.Here are the cliff notes of this episode:It Is Not Always A Management Thing The finger seems to always get pointed at management when it comes to a dealerships culture.Craig debunks this age old myth and drops some power bombs on how you can start to control your own culture at your dealership.Checking Your Problems At The DoorNothing hurts your car sales worse then a bad attitude and nothing hurts your attitude more then bringing your problems with you to work.Craig reveals his top tips that will help you check your personal life problems and drama at the door so you can be successful selling cars.It Only Takes OneOne positive, hardworking and focused car sales professional can single handedly shift the entire dealerships culture.Craig gives some real life examples of this and how you can be that sales professional that gets the ball rolling on changing your dealerships culture for the better.Craig Lockerd is a great guest and this is just a quick preview of what you can expect to learn about in this episode.Connect With Craig LockerdCraig Lockerd’s FacebookAutoMax RecruitingYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
DPB 082: How To Sell A Car Per Day with Fran Taylor
In this power packed session we are sitting down with our friend and automotive sales expert Mr. Fran Taylor the founder of Taylor Techniques sales training company. You might remember Fran from episode 29 where he talked about sales prospecting for car sales professionals and in this session he sits down with us to talk about “How To Sell A Car Per Day.Here is a quick preview of this session with Fran Taylor:Steps a car sales professional needs to take to sell a car per day.Fran breaks down the activities and strategies todays car sales professionals need to be taking daily in order to sell a car per day.Setting your goals.Fran chats about the power of goal setting and how you should be setting yourself goals that money can by.Investing in yourself.Fran always says invest in yourself and you will make money, invest zero in yourself and receive zero in return. Learn what a car sales professional should be investing in and how to leverage those investments.That is just a small sample of the valuable information Fran Taylor drops in this session.Connect with Fran TaylorFran Taylor WebsiteFran Taylor FacebookYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
DPB 081: How To Handle A Phone Up Like A Boss with Elise Kephart-Adame
Welcome to session 81 of “The Dealer Playbook” the most electrifying podcast in the automotive industry. We are so glad you are here.In this session we are talking shop with someone we have not had on the show since way back to episode 23, a longtime confidant of team DPB “The YouTube Diva” Mrs. Elise Kephart-Adame.In case by some freak chance you’re not familiar with Elise:Elise is the founder of The Elise Kephart Experience, a company focused on helping dealerships strengthen their process, sales teams and lead handling utilizing tactics with a emphasis on improving phone skills and utilizing video email. An international sales/marketing phenomenon in the auto industry, Elise is nationally recognized as “The YouTube Diva” for her persuasive personalized video greetings. Since 2007 she sold countless vehicles to clients by creating a strong bond with her customers through the power of unique video messages.Among her high volume sales, she has also earned top performing CSI.With her unique approach to videos, her phone skills and selling background, Elise has visited dealerships across the country teaching her one of a kind method.This time around for episode 81 our discussion with Elise is all about the inbound phone up.How To Handle A Phone Up Like A BossElise shares with DPB her top three power moves to handling phone up’s like a pro… Like a BOSS!1. The first impressionWe have all heard the saying “first impressions are everything” but yet why does the majority of car sales people answer a sales call like it’s a massive inconvenience?The quality of your greeting sets the tone for the entire call.Elise drops some great incite and examples to help you make a first impression like a BOSS with phone up’s.2. Get that contact infoThere is no excuse for not getting a phone up’s contact info. That is the first step to getting a sale.Elise shares her top secrets to getting the contact info like a BOSS.3. Ask For The Appointment (More than once)The objective of a inbound phone up is to set an appointment. It is unlikely you will sell them the vehicle over the phone and even so they will have to come into the dealership at some point so no better time then now.Elise delivers her best strategies and techniques to setting more appointments with phone up’s.This session is a little longer then most but that is because it is jam packed with valuable content. What you see above is just a small glimpse at the value that is packed into session 81.Get connected with Elise:Email EliseElise’s FacebookYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
DPB 80: How to do Local SEO like a Pro with Greg Gifford
We are back from a two week hiatus with session number 80 and the team is fired up for this one.In this power packed session we are sitting down with one of the most respected local see minds in the game DealerOn’s Greg Gifford.Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country.He's got over 16 years of online marketing and web design experience, and he speaks internationally at both automotive and SEO conferences, teaching thousands of small business owners and marketers how to get their sites to show up higher in local search rankings.Greg also spends his time doing freelance website design and SEO for local businesses. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situationIn this session team DPB and Greg go into debunking some of the biggest local see myths in the automotive industry.Here is a a quick preview of what you can expect in this session:Understanding Local SEOGreg starts from square one and explains the importance and relevance of a local SEO strategy and where most automotive professionals are missing the boat.Local SEO MistakesThere is a lot of misinformation out there in the auto industry when it comes to local SEO. Greg dives deep into debunking some of the biggest and oldest myths in the automotive industry when it comes to local SEO.3 Tips To Get More From Local SEOGreg delivers on a silver platter the top 3 changes you need to make and focus on when it comes to your local SEO strategy. These 3 tips are easy to implement and anyone can put these into action now.This session was a great time and Greg Gifford brings the thunder with loads of super valuable content.If you have not yet connected with Greg Gifford, catch up with him on any of these channels:Greg Gifford’s TwitterDealerOn BlogYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
DPB 079: How to Empower Your Team with Frank J. Lopes
Team DPB is back with session 79! If you have been tuning into any of the past DPB episodes you know we love to chat it up about marketing and other creative avenues to grow your dealership and brand but in this session we take another approach. No matter how great your marketing is you still need to back that up with a great experience for the customer. In this session we are talking about with the VP of Forrest & Blake Advertising out of New Jersey. The ”Marketing Guy For Car Guys” Frank J Lopes is Vice President of Forrest & Blake Marketing/Advertising in New Jersey. Professionally he leads and guides the marketing efforts of some of the largest and fastest growing dealerships in the country. He is also prolific presence on Social Media spreading a message of Positivity and Growth to all his followers. He speaks out on controversial issues facing the automobile industry and is an evangelist for positive change and the customer experience. Here is a quick preview of DPB’s conversation with Frank: Beatdown Sales Meetings The Glenn Gary, Glenn Ross massive beatdown sales meetings is not going to motivate salespeople to sell more or provide a memorable experience for customers. In this session Frank discusses how to bring a different approach to the table. Self Awareness The key to kicking off the change in culture in your dealership is being “self aware”. Whether you are in management or the frontline in a dealership this is a crucial step. How Should A Salesperson Handle This Kind Of Environment So many amazing salespeople are stuck in these kind of environments. Frank drops some insight and tips on how a salesperson can push through this kinda negative energy and still be super successful selling cars. There is a quick taste of team DPB’s chat with Mr. Frank Lopes.Frank Lopes FacebookFrank Lopes Twitter You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Conn- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
DPB 078: 5 Ways to Level Up in the New Year with Michael Cirillo and Robert Wiesman
Session 78 of DPB is up for your listening pleasure! In this latest power packed session of DPB Michael Cirillo and Robert Wiesman are flying solo but don’t think for a second you’re not going to get immense value none the less. At the time of this podcast episodes release it is DPB’s first new session of 2016 and we couldn’t be anymore excited. To help you kick off the New Year (or whenever you are tuning in) in the right direction Michael and Robert review five strategies that you need to have in action if you want to reach massive success in automotive sales. Whether you are a frontline sales pro, sales manager, F&I manager, GM or dealer principal this session pertains to you. Here is a sneak peek of the five strategies & tips to help you reach massive success sell cars: 1.Your Website Having a quality website with a user friendly experience is an obvious must for a dealer, the same goes for anyone in automotive sales. Websites are the new blacktops and showrooms. Learn how you can make a dent in your market with your website. 2.Start Publishing Content Publishing quality content that answers the questions your target market is asking Google, is a one way ticket to becoming the credible expert in your marketplace. When that happens, prospects start lining up to work with you. Learn how to start leveraging content (that’s easy to create) to grow your brand and business. 3. Think About Relationship, Not Transaction Start chasing the relationship not the transaction when it comes to your encounters and engagement with prospects. Learn more about how being a good person with genuine concerns will generate you more sales in the long run. 4. Offline Prospecting and Marketing Tools It is time to step up your offline brand identity with high quality items. Getting creative with your identity items like business cards, personal brochures, etc automatically set you apart in the marketplace. Learn some creative ideas to help step up your offline identity tools. 5. Skill Up Whether you are a seasoned pro or a green pea in the car business you always need to be developing your skills. There is so much more to being successful selling cars than just sales techniques. Get some tips in this session pointing you in the right direction to help you skill up big time this year. That is a quick sample of what you can expect in this episode. You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Alan Dickie: New Year Game Plans To Guarantee Success
Welcome to the final episode of DPB Podcast in 2015! Team DPB is so thankful and blessed for an amazing year that only happened because of your continued support week after week. Team DPB is obsessed with your success in the auto industry so we wanted to send you into the New Year with some valuable information and strategies so you can make it your best year ever!Having and setting goals is a very important piece of the puzzle for reaching success. We want you to hit the ground running in the New Year so in order to help you do just that we are sitting down with Mr. Alan Dickie.Alan Dickie is a dynamic sales professional who has been serving the automotive industry for over 10 years. Alan started his career as a Sales Consultant in 2000 and began to develop an acute fascination and drive for understanding and dissecting the sales process to achieve success.Alan continuously adjusted his approach and adapted to the market to guarantee results. During his career, he has successfully performed at all functions of the business, including Sales Consultant, Business Manager,Sub Prime Business Manager, and Sales Manager. His wealth of experience has enabled him to obtain a well-rounded and stunning array of sales techniques and strategies.The automotive industry is constantly changing and Alan has created the most up-to-date and innovative methods necessary to prosper in today’s market.Here is a quick preview of what to expect in this session:Setting & Accomplishing Your GoalsAlan breaks down his secrets and techniques that he personally executes as well as teaches to car sales professionals across North America when it comes to setting goals.He also discusses how he makes sure he is doing all he can to accomplish and conquer his goals. You are going to love it!Keys To Staying FocusedLaser focus and consistency are vital if you want to knock your goals out like a boss in the New Year. Alan shares some of his favorite and most affective hacks to staying on track and laser focused so you can dominate all of your goals in the New Year.Pitfalls You Need To AvoidIf you have been in the car sales business for any period of time you are well aware that there are pitfalls and challenges everywhere that are dedicated to road blocking your goals.Alan delivers some valuable information and tactics in this session to help you detour the pitfalls and setbacks so nothing stops you from reaching your goals in the New Year. As always that is just a small taste of what you can expect in the final episode of “The Dealer Playbook” for 2015!We truly appreciate the support and love and truly hope to deliver even more powerful content in 2016 to help you kill it in automotive sales.Get More From Alan DickieAlan Dickie’s WebsiteAlan Dickie’s FacebookYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Coach Micheal Burt: How To Become A Person Of Interest
Back at ya DPB Podcast session 76 rolling out on Christmas Eve 2015 and we have a insanely powerful show for you. In this episode we have the pleasure of sitting down with an amazing individual by the name of Coach Michael Burt.The Super Coach Michael Burt is unique blend of a former championship coach who has an entrepreneurial mindset. Coach Burt has quickly become the go-to business coach for aggressive minded companies in competitive and saturated markets who want to look different, run faster, and be agile.Coach is the author of ten books, including the best seller called “Person of Interest- How to become the person other people want a piece of and can’t live without” and the Wiley published “Zebras and Cheetahs- Look Different, Run Faster, Be Agile.”Coach’s client list ranges from small entrepreneurial firms to multi-billion dollar companies such as Dell, Inc, John Hancock Insurance Services, Ohio National, Vanderbilt University, State Farm Insurance, First Bank, Caldwell Banker Real Estate Firm, Better Homes and Garden, and others.Coach Burt brings his A game for session 76 of The Dealer Playbook.Here is a quick preview of what Coach Burt goes into in this session:How To Get StartedCoach Burt dives deep into getting started with a bang.There are so many mindset and discipline shifts needed to reach massive success. In this session Coach Burt breaks it down from the beginning on what it’s going to take to make it happen.Choosing MentorsTo many times individuals will choose financial opportunities over the mentoring opportunities available when accepting a position.Coach Burt breaks down the importance of having strong mentors as well as how to prospect for the right mentor for you.Having a strong relationship with a authentic mentor can be the difference between success and failure for many of us.Coach Burt dives deeper into mentors, how and where to find them as well as how to get the most out of a mentorship.The 4 Step Ingredients To Becoming A Person Of InterestA person of interest does not have to chase opportunities he/she attracts them.A person of interest is someone in a authoritative position that everyone wants a piece of.Coach Burt breaks down his 4 step blueprint to becoming a person of interest in your market.Coach Burt brings the heat in this session and the above is just a taste test of the value you are going to grab in this episode.Get hooked up with Coach BurtCoach Burt’s WebsiteCoach Burt’s PodcastCoach Burt’s Monster Producer Coaching ProgramCoach Burt's Book "Person of Interest"You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questi- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Duane Cummings: How to Improve Your Communication Skills
Episode 75 of the DPB Podcast is in the house and we are super pumped you are here.It has been a insanely great time having all these conversations with all these great people!This episode is no different. You are going to love it!We are happy to be having our friend Mr. Duane Cummings on DPB.Duane Cummings lives life with a single purpose, “To Aid Others, Act on Ideas, and Achieve Sensational Results.” He is a trusted advisor to organizations and individuals around the world regarding professional and personal development.Duane is an author, entrepreneur, coach, and consultant who speaks regularly on a range of topics that include entrepreneurship, leadership, communication, sales, and finding your purpose.Duane is razor sharp individual that team DPB had the pleasure of spending a few days with him in Charlotte, NC a few months back and learned some valuable information from him.Here is a quick preview of this sessionCommunicating More EffectivelyIn a world so dominated by text, email, and social media we sometimes forget the true power of a face to face conversation.In a face to face engagement both parties get so much more value.Duane is a expert on communication and he shares some great tip you can get started with today to help you communicate on a higher level.How Empathy is the Path to SuccessThe lost art of “caring” is a major issue in every industry.Genuinely caring about your customer as a human being is a sure fire way to building a relationship. The more relationships you have the more sales you are making.Building relationships is what Duane does professionally and in this session he shares with you some of his wisdom behind it.Become a Sensational SalesmanThis is not only the title of Duane’s book , this it what it takes to rise above the pack in automotive sales. Be truly sensational.Find out what it takes to become a “sensational salesman”.As always that is just a quick preview of the value packed into this episode with Duane Cummings.Be sure to get connected with Duane CummingsDuane’s WebsiteDuane's BookYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Andrew Davis: How to Unleash The Power of Partnerships
Welcome to The Dealer Playbook Podcast session #74 and we are so excited that you are!On this session of DPB we are sitting down with a best selling author and one of the most sought after speakers in the world Mr. Andrew Davis.Andrew Davis’s 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York. He’s marketed for tiny start-ups and Fortune 500 brands.For more than a decade, Drew has led the charge to change the way publishers think and how brands market their products in a digital world.Andrew is the author of the amazing book Brandscaping: Unleashing the Power of Partnerships and also his latest release Town Inc : Grow Your Business. Save Your Town. Leave Your Legacy.It was very exciting to sit down with Andrew and even more exciting to introduce him to you because this guy brings the thunder!Here is a quick preview of some of the topics Andrew discussesWhat Is Brandscaping & How You Can Leverage It To Sell More CarsAndrew goes into how partnering with likeminded brands that have your next customer as their current customer.Andrew gives some valuable examples of this and also some great insight on how you can get started with Brandscaping right now.Unlocking The Power of Passion SpecializationAndrew gives us some extremely detailed examples of how specializing around your target customers passions is a sure fire way to success.Andrew gives you actionable steps and outside the box ideas of how you can get started with this right now in your business.How To Create Brand Ambassadors In Your CommunityHaving evangelists or brand ambassadors for your business is never going to be a bad thing. Andrew Davis hones in on how you as a salesperson or a dealership can build your tribe of brand ambassadors in your community.Andrew fires off a ton of examples of this working and exact details for you do put this into action to sell you more cars now.That is just of course a snippet of what to expect from this conversation with Mr. Andrew Davis.Make sure to connect with Andrew DavisAndrew’s WebsiteAndrew’s TwitterAndrew’s Book BrandscapingAndrew’s Book Town INCYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ; Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Mike Davenport: How to Get Over the Car Sales Slump
Welcome back to DPB session number 73! In this power packed episode we welcome back a top producer with Chevy in the Louisville Kentucky market,“The Louisville Chevy Dude”, Mr. Mike Davenport. Mike is one of the top sales people in the country and is doing an amazing job at building his personal brand and most importantly leveraging his personal brand. Mike joined us back on episode 45 of DPB where he discussed what it takes to sell 30 cars each and every month. Check out that episode here. In this session with Mike Davenport he dives into his formula for “Getting Out of the Sales Slump”. A sales slump is something that even the best of the best deal with and in this session Mike will give you tips on how you can dig out of your next sales slump. Here is a quick preview of this conversation with Mike Davenport Getting Out of Your Next Sales Slump Even though Mike is a top producer even he falls victim of the vicious sales slump. Mike shares his go to actions for getting back on track when his sales are slumping for the month. Mike’s Favorite Prospecting Strategies A great way to kick a sales slump is by making a sale. A great way to getting a sales is by always creatively prospecting for new car buyers. Mike shares his latest go to prospecting tools and strategies he is using now that are working. Mike D’s Hacks for Being More Productive The more you can get done the more you will get done. Actions create action so if you are being as productive with your time as possible, you will stay in front of more customers. Mike drops his favorite productivity hacks that will help you get more bang out of your day. This is just a sample of what you will hear about in this new session of The Dealer Playbook. Be sure to get connected with Mike Davenport. Mike Davenport’s Facebook Listen to Mike Davenport on DPB episode 45 How to Sell 30 Cars a Month You Know The Drill, Now It's Your Turn The whole team at DPB can not thank you enough for all the support and love you have been giving us. Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice. Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going. See you next time ;) Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPB Connect with The Dealer Playbook on Twitter here.Check out - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Joe Calloway: The Art of Attracting Business Like a Magnet
DPB is back in session 72 with more power bombs to help you advance your life in the automotive sales industry.In this episode we are excited to chat with sought after speaker and best selling author Joe Calloway.Joe Calloway helps business leaders, owners, and entrepreneurs make great companies even better. His interactive keynote presentations and workshops enable organizations to focus on what is truly important, inspire new thinking about challenges and opportunities, and motivate people to immediate action.Joe is a business author, consultant and speaker and his client list reads like an international Who’s Who in business, ranging from companies like Proctor & Gamble and Coca Cola to Cadillac and American Express.Joe also works extensively with car dealers and shares his expertise in this session of “The Dealer Playbook” Podcast.The Secret Sauce to Growing Your BusinessJoe reviews his step by step framework on how you can grow your business in car sales with a insanely powerful strategy that produces resultsSometimes the best way to grow your business in the automotive industry is much less complicated than we tend to think.Joe goes into further detail on this in this episode.Creating “Wins” for Customers as Well as Team Members/EmployeesLearn the “Win Factor” and how it can grow your business and make you more sales. It is important that not only do the customers win but also you or your sales team are winning as well.Joe breaks down the “art of winning” and how you can use this to sell more cars in your market.Leveraging Word of Mouth and Maximizing ItWhat your customers are saying about you has the potential to be the ultimate marketing source that delivers you the highest quality opportunities.Joe jumps in and delivers actionable strategies that will help you get your customers to say great things about you.That is just a small sample of the powerful information packed into this session.Connect With Joe CallowayJoe Calloway’s WebsiteJoe’s FacebookGet Joe’s New BookYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Ken Potter: How to Handle 3rd Party Leads
Right back at it with session 71 of “The Dealer Playbook” Podcast and we could not be more excited that you are here!In this power packed episode team DPB is sitting down with Ken Potter VP of sales with “The Appraisal Lane” a innovative new tool for dealers, but most people know Ken from his days as VP of business development at True Car.Ken brings an amazing amount of knowledge and experience to the table when it comes to 3rd party lead providers and how and how you can convert more of them.In this session Ken lays out some powerful information that you can put into action today.Here is a quick preview of this episode.The Definition of True 3rd Party LeadsEvery lead you or your dealership receives is a 3rd party lead. In this session Ken will go further into that statement and what exactly it means to you.The Best Way To Handle Third Party LeadsPhone calls, text messages and emails, Ken reviews some of the best practices for each when following up with internet leads.Building A Strategy For SuccessJust like any other part of business success, it takes a strategy to get where you want to be. Ken talks about the importance of a documented internet lead strategy but also he gives an outline of what a successful strategy looks like.That is just a small sample of what you can expect in this session of DPB.Get Connected With Ken PotterConnect with Ken on Twitter here.Connect with Ken on Facebook here.You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
A Rant About Relationships In Business
Can you believe we've already been together for 70 episodes?!? Crazy, right?In episode 70 of DPB, Michael brings you powerful advice that will help you thrive in your automotive career. What starts as a valid question, turns into a bit of a rant, but ultimately, those that listen to this episode and take the advice will find lasting, sustainable success.Michael kicks off the show by asking a question. Why are you in business?During a recent speaking engagement, Michael asked this same question to the audience. They answered much the same way anybody else might. "To make more money!" or "To sell more cars!"While those are definitely good reasons, Michael suggests it goes a layer deeper. BRT = Build Relationships of TrustPeople do business with those that they both like and trust. If you don't work to have incredible, trusting relationships with your customers and community, how do you expect them to want to do business with you?This is a challenge that many automotive sales professionals face. They struggle to build strong enough relationships with people, and that could be contributing to why sales aren't as plentiful as they could be.That's not to suggest that the sales professional is entirely at fault.This is where the rant begins... Mass Media Perpetuates the Negative View of DealersWhile there certainly are some dealers who have earned the negativity, it's not right to peg all dealers as shady and as con artists. Yet there are still so many articles and publications that suggest to the general population that they should be worried about dealing with you because you're not interested in them.While the media really grinds Michael's gears in that regard, he suggests that it can be used as leverage to paint a happier picture for dealers.Look at Jack in The Box. In this episode, Michael didn't have all the stats in front of him when he mentioned that their food killed someone. It was worse than that! 171 people were hospitalized with E. Coli poisoning, four children left dead. It has been referred to as the "Pearl Harbor" of the food industry!Jack in The Box took that negative situation and turned it into a growing reputation. That's because they understood that when there is a problem, they have the power to fix it.While dealers haven't had to deal with a situation as horrible as that, the negativity that surrounds dealers is pretty bad. Luckily, you have the power to fix it. To turn things around and prove to your market why you're different. Mission Statement and Core ValuesDoes your dealership have a mission statement and core values? If so, do you know what they are? Have you bought into them? A set of strong core values and a thoughtful mission statement can be a great first step to differentiating your store from the competition. Especially if everyone on your team is aware and buys into them. Money is the natural byproduct of being human!If your definition of success is predicated upon money alone, you're in for a long haul! The money will come naturally as you seek to enrich and enhance the life of those you serve. You Know The Drill, Now It’s Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Tim Schmoyer: How to Grow Your Dealership YouTube Audience
Welcome to session 69 of The Dealer Playbook Podcast! We are so glad you are here and we have a great episode for you! In this session we are sitting down with a YouTube Certified professional specializing in audience growth and he is the founder of Video Creators, we are sitting down with Tim Schmoyer. Tim is a monster when it comes to YouTube. His YouTube channel Video Creators TV has over a 100,000 subscribers and releases several new videos every week. Tim has consulted with several major corporations with their YouTube strategy as well as small businesses across the country. Every turn we make we are hearing people about how important video is in growing your business today. In this session Tim dives into the strategies you execute with your videos once you have uploaded them to YouTube. Check out what Tim talks more about in this session. The Secrets To Building An Audience On YouTube Tim breaks down his formula for what it takes to build a loyal audience for your brand using YouTube. Learn exactly what Tim does with his channel to keep it in front of his target audience. The Types Of Videos Automotive Professionals Should Be Creating Tim jumps into the types of videos anyone in the car industry should be creating as well as why they should be creating them. Learn what types of videos work best on YouTube and why. What Gets A Video Ranked Find out exactly what YouTube and Google look for in a video to decide if it should be ranked or not. Tim debunks some of the myths we have all heard when it comes to optimizing videos on YouTube. Tim covers all that plus more in this session of DPB. Get Connected With Tim Schmoyer Video Creators YouTube Channel Video Creators Website You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
2015 Canadian Digital Dealer Review
Session 68 of DPB is a special edition and something new for us as well as you.The great people at the Trillium Automotive Dealers Association (TADA) which is based out of Ontario invited team DPB to their amazing one day power session for dealers in Toronto called “Canadian Digital Dealer”. Our friend Brent Wees who was the events MC got us hooked up with TADA and we got together to do something new for all of us over at DPB. We did this session live at Canadian Digital Dealer and we were able to get exclusive interviews with some of the elite speaker list and you can hear it all hear at DPB.Big shout out to our new friends at TADA for making us seem so welcome. Great work guys!Here is a quick preview of the speakers we sat down with.Alan H Byrd from SCI Market View:Alan Byrd is the President & Chief Executive Leader of SCI Market View, who specializes in automotive lead management.Alan brings some super powerful insight when it comes to many aspects of a dealership and its digital strategy. He brings a lot of experience to the table and was a great interview.Christi Olson of ISEM Consulting:Prior to founding iSEM Consulting, she was the Director of Search at Point It, one of the Pacific Northwest’s largest independent search marketing agencies.Christi has worked at both large enterprise clients and small start-ups including Expedia, Harry & David, Pointmarc, Decide.com and Microsoft.Christi recently broke out onto her own and started her own agency but she is the former head of search for Microsoft. Christi delivers some super valuable insights when it comes to your paid ads strategy and she is for real a true expert.That is just a preview of the content you will get in this super fun 2 part series.Check Out TADAGet connected with the insanely awesome people at TADA and make sure if you are a Canadian listener you think about attending the next one.TADA WebsiteYou Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Ryan Stewman: Marketing Strategies For Car Sales Pros
Welcome back to the DPB Podcast session number 67. As always we have another powerful episode with another serious player. In this session we are sitting down with the “Hardcore Closer” Ryan Stewman. Ryan is founder of the HardcoreCloser.com which is an amazing blog that is killing it right now. (over 2million monthly visitors) Ryan has a very unique approach to sales and that shines through on his blog. Ryan has had experience selling cars but specializes in working with high level real estate brokers and mortgage lenders helping them market themselves and become the elite professional in their market place. Here is a quick preview of this session. Creating Videos That Close Prospects On Auto Pilot Ryan talks about the kind of videos he and his students create and exactly what they do with them. He discusses how to make the videos and lists off several types you can create. Facebook Ad Ideas For Salespeople Ryan specializes in Facebook Ads and has used them to build his business. In this session he breaks down how you can use Facebook Ads to sell more cars and how to set them up. Ryans 777 Facebook Strategy Ryan is nice enough to break down his Facebook prospecting strategy that costs nothing and if executed will sell you more cars. Ryan takes us through the steps and exactly how to get started doing it with your Facebook page. That is just a preview of the power bombs Ryan Stewman delivers in this session. Get Connected With The Hardcore CloserHardcore Closer Website Hardcore Closer Facebook You Know The Drill, Now It's Your TurnThe whole team at DPB can not thank you enough for all the support and love you have been giving us.Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.See you next time ;)Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? Get Michael's book here.Connect With Team DPBConnect with The Dealer Playbook on Twitter here.Check out Michael Cirillo's blog here.Check out Robert Wiesman's blog here.Connect with Michael Cirillo on Twitter here.Connect with Robert Wiesman on Twitter here. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook