The Dealer Playbook
Michael Cirillo
Updated about 16 hours agoThe Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episodes every week. Follow so you don't miss one.
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Episodes (716)
Ep. 625 - Every Car Dealer Needs This One Marketing Strategy, With Charles Cannon
In this episode my guest is Charles Cannon, General Manager of BMW of West Houston, to unpack the strategies that have kept him at the top of his game for over a decade. Charles is the kind of guy who’s not just in the car business; he’s mastered the art of it. We’re talking about how to truly dominate your local market, not with the latest fads, but with tried-and-true strategies that have stood the test of time.Charles shares his journey from seeing car sales as just a job to embracing it as a lifelong career, offering insights that are as relevant today as ever. We also discuss how to overcome the fear of video marketing, the importance of treating customers like guests, and how to navigate the current economic challenges with integrity and professionalism.Key Takeaways:The critical role of consistency in long-term success.How to build meaningful customer relationships in a digital world.Practical tips for overcoming the fear of video marketing.Navigating economic challenges with a positive mindset.- - -This Episode's SponsorFlexDealer Need Better Quality Leads? FLX helps car dealers generate better quality leads through localized organic search and highly-targeted ads that convert. They also help integrate marketing with internal operations for optimal results, and unparalleled growth. - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Ep. 624 - Your Dealership’s Success Desperately Depends On Business DNA, With Tim Hayden
This week's episode is one of those conversations that gets you thinking on a deeper level about your business and where it’s headed. I had the pleasure of sitting down with my good friend Tim Hayden, the CEO of Braintrust Partners, and let me tell you, this is one you don’t want to miss.You know how we always talk about growth and pushing the boundaries? Well, Tim takes that to a whole new level by diving into what he calls your business’s DNA. We’re not talking about generic best practices here—this is about understanding the unique factors that make your dealership tick. Think of it like getting under the hood of your business and fine-tuning it for maximum performance.Tim’s got some serious chops in the world of data and AI, and he’s all about using that to help businesses like yours transform and thrive. We dig into the nuts and bolts of how to leverage your data, not just to survive, but to absolutely crush it in today’s market. And trust me, if you’ve ever felt that initial sticker shock when thinking about investing in new technology, Tim’s got some solid advice on how to get past that and see the bigger picture.- - - This Episode's SponsorMore Dealers Are Choosing To Partner with FlexDealerLooking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Top Tip For Getting More Attention Than Your Competitors
Hey there, DPB gang! Welcome to episode 2 of MCEEEE on the MIC! Today, I’m peeling back the curtain on a tool that’s been right under our noses, totally free, and shockingly underutilized—Google Business Profile.If you’ve been with me for a while, you know I'm all about cutting through the noise to bring you tactics that are not just buzzworthy, but actually deliver. And let me tell you, today’s episode is a real treasure trove. We’re diving deep into how to harness the full potential of Google Business Profile to skyrocket your local marketing—without spending a single dime.“Being half Italian, half Portuguese, there’s an inner battle happening all the time. The Italian in me wants the best money can buy; the Portuguese in me wants it for free.”Join me as I break down why this isn't just another tech tip but a major game changer for boosting your local visibility. I’ll be sharing some personal stories about how simple strategies turned into big wins and why I think you’re going to love experimenting with these tactics just as much as I have.What you’ll learn:How to effectively use your Google Business Profile to enhance local SEO.Simple tweaks to your profile that can make a massive difference in visibility.Creative ways to engage with your community and build a memorable brand presence.And hey, because I value our time together, I promise to keep it snappy, practical, and as always, full of the energy you’ve come to expect. Grab your coffee, and let’s make some magic happen.Thanks, For tuning in!If you enjoyed this episode, support us by clicking the links! Connect with Michael CirilloConnect with Michael on LinkedIn⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! CLICK HERE to learn more about The Dealer Playbook! More Dealers Are Choosing To Partner with FlexDealerLooking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Greg Gifford: Why Your SEO Strategy is Failing
There’s a good reason that many companies have SEO experts on their teams and spend resources and money on using the tactic in marketing activities. Well, in this episode Greg Gifford is here to help us understand why that is and why we should too.Greg Gifford is not just a name in the SEO world; he’s a force to be reckoned with. As the COO of Search Lab Digital, Greg has shared his expertise globally, helping businesses enhance their online presence. Known for his engaging and practical approach to local SEO, Greg is the go-to guy for anyone serious about mastering the art of search engine optimization.What We Discuss In This Episode:In this episode, Greg Gifford and I dive into the ever-changing world of SEO. We kick things off by talking about the evolution of SEO and how it's been as unpredictable as the Marvel Universe, emphasizing the importance of staying agile and innovative to keep up with Google's algorithm updates.While there's a lot of buzz about AI's impact on SEO. Greg demystifies these claims, explaining why AI tools are not the ultimate game-changers some believe them to be. "AI isn't the magic bullet for SEO. It's a tool that needs careful handling and human oversight to ensure quality."Content is king, but context is the emperor. Greg stresses the necessity of creating valuable, relevant content that answers your customers' questions. "Anticipating customer questions and providing those answers is crucial," he says. We explore beyond keyword stuffing to a more holistic approach, aiming to help your business stand out and foster deeper engagement with your audience.Thanks, Greg Gifford!If you enjoyed this episode featuring Greg Gifford, support us by clicking the links! Connect with Greg Gifford on LinkedInListen to the full episode for insights and context from Greg Gifford! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook! Sell Smarter, Not HarderAutoFi helps progressive dealers like you sell smarter, not harder—on your dealership website and, now, in your showroom, too.AutoFi solves the everyday problems dealers actually face: like bottlenecks at the sales desk, customer distrust, and decision overload. And their all-new showroom solution includes deal estimation, desking, lender routing, and an F&I menu – all in one powerful platform that bridges the gap between the CRM and DMS.Go to AutoFi.com/dealerplaybook to learn more. And start selling smarter, today.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Ryan Stewman: How to Negotiate and Close a Car Deal
Ryan Stewman (a.k.a Hardcore Closer) has never had a salaried job in his life. He has a real 'eat-what-you-hunt' mentality which fosters his consistent entrepreneurial approach to sales. In this special rewind episode, we revisit a timeless conversation with Ryan Stewman. Ryan walks through the best way to navigate negotiating and closing a car deal. Using real examples from his life as a car sales professional, he shares a unique way of viewing everyday challenges that every car pro faces. What We Discuss in This Episode: We start by digging into what really sets a closer apart from just a salesperson. Trust me, there's a big difference. Ryan shares why being a closer is about more than just making the sale—it's about sealing the deal and getting paid.Ryan doesn’t pull any punches when it comes to the stereotypes that plague our industry. He talks about how to rise above the negative perceptions and build genuine trust with your customers. His approach is all about honesty and transparency—being real with people so they can be real with you.One of the standout moments in our chat is when Ryan breaks down the art of persistence. He shares some killer examples of how sticking to your guns can turn a no into a yes. This is about mastering those tough conversations and never shying away from asking for the business.Play the game Not only is it vital to know the game you're playing, but you need to be willing to play it. It's crazy how many car pros complain about the negotiation process when working a car deal, but that's just part of the game. If you take the time needed to know how to navigate the game, your chances of winning increase exponentially. Thanks, Ryan Stewman!If you enjoyed this episode featuring Ryan Stewman, support us by clicking the links! Connect with Ryan Stewman on LinkedinListen to the full episode for insights and context from Ryan Stewman⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook! More Dealers Are Choosing To Partner with FlexDealerLooking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Glenn Lundy’s Blueprint for Dealership Success
Hey gang, welcome to this episode! Today, we’re not just in any studio – we’re recording right from inside the new 800% Elite Auto dealership with none other than Glenn Lundy himself.Glenn Lundy is a trailblazer in the automotive industry with a refreshingly unconventional approach to running dealerships. As the founder of 800% Elite Auto, he has pioneered a unique integration of leadership development and media into his business model. Glenn’s mission is clear: to transform the car buying experience and dealership culture by putting people first. What We Discuss In This Episode: In this episode, we discuss Glenn Lundy’s transformative vision for 800% Elite Auto. Glenn shares that his dealership would be a leadership development academy first, a media company second, and a car seller last. This revolutionary approach shifts the focus from just moving vehicles off the lot to nurturing and empowering leaders, ensuring that the dealership’s success is built on a foundation of strong, capable individuals.We also discuss why the podcast studio was the first priority in the dealership, while also discussing the key habits that help him recognize and seize opportunities, the importance of a morning routine, acting with urgency, and assessing opportunities quickly. One of the most intriguing aspects of Glenn’s method is his no-schedule policy. He explains how this policy fosters a culture of responsibility and high performance. By treating team members as adults, this approach challenges traditional workplace structures, emphasizing trust and empowerment over micromanagement. Thanks, Glenn Lundy!If you enjoyed this episode featuring Glenn Lundy, support us by clicking the links! Connect with Glenn Lundy on LinkedinListen to the full episode for insights and context from Glenn Lundy⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook! More Dealers Are Choosing To Partner with FlexDealerLooking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
We're Building a New Dealership from the Ground Up!
So a month and a half ago, Glenn Lundy, President of 800% Elite Automotive Club, called me. He said "Michael, I have the opportunity to build a dealership from the ground up, but I want it to be different. I want it to be a leadership training company that just so happens to sell cars." A few days later, he calls me back. He says. "It's happening, Do you want to be involved?" My immediate response? Heck yes! There I said it, we're building a dealership from scratch!For those who may not know, Glenn was the general manager of the highest-volume Chevy store in America. He grew that store's sales by 800% in just five years, selling thousands of vehicles per month in a small town. When Glenn left the dealership, he founded the 800% Elite Automotive Club, teaching others how to achieve similar success.This episode is packed with insights on how we're transforming the dealership model.We're rethinking everything about how a dealership operates. We’re embracing the mess, finding innovative solutions, and redefining what a dealership can and should be. This episode will give you a sneak peek into our thought process, challenges, and the exciting journey ahead. If you’re in the automotive industry or just love a good underdog story, this is a must-listen.Thanks, For tuning in!If you enjoyed this episode, support us by clicking the links! Connect with Michael CirilloConnect with Michael on LinkedIn⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! CLICK HERE to learn more about The Dealer Playbook! Sell Smarter, Not HarderAutoFi helps progressive dealers like you sell smarter, not harder—on your dealership website and, now, in your showroom, too.AutoFi solves the everyday problems dealers actually face: like bottlenecks at the sales desk, customer distrust, and decision overload. And their all-new showroom solution includes deal estimation, desking, lender routing, and an F&I menu – all in one powerful platform that bridges the gap between the CRM and DMS.Go to AutoFi.com/dealerplaybook to learn more. And start selling smarter, today.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Anthony Alagona: Proven Strategies That Can Help You Increase Appointment Show Rates
Are you ready to revolutionize your approach to Business Development Centers (BDC) and transform your dealership's operations? In this episode I sit down with Anthony Alagona, the founder of Appointments That Show and a true BDC master. Anthony's innovative strategies and relentless discipline have made him a leading expert in the industry, and he's here to share his secrets with you.What We Discuss in This Episode:We dive deep into the core principles that drive BDC success. You'll discover the importance of persistence and consistency, both in personal fitness and professional endeavors. Anthony's daily fitness routines serve as a powerful metaphor for the kind of discipline required to excel in BDC operations. Learn how to create a culture of accountability, set and achieve daily, weekly, and monthly benchmarks, and enhance your customer experience through effective communication and CRM optimization.A few takeawaysEffective Communication: Learn how to improve communication between your BDC, sales floor, and management team to enhance customer experience.CRM Optimization: Get practical tips on leveraging CRM tools to personalize and elevate customer interactions.Hospitality and Accountability: Understand the importance of creating memorable customer experiences and setting benchmarks to ensure consistent performance.Anthony’s insights are not just theoretical—they’re proven strategies that can help you increase appointment show rates and boost overall customer satisfaction.Thanks, Anthony Alagona!If you enjoyed this episode featuring Anthony Alagona, support us by clicking the links! Connect with Anthony Alagona on LinkedinListen to the full episode for insights and context from Anthony Alagona⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook! More Dealers Are Choosing To Partner with FlexDealerLooking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Jonathan Sewell: Top Tips for selling more cars with Youtube
Jonathan Sewell, affectionately known as "Jonathan Sewell Sells," has spent two decades in the car industry, transforming from a sales rookie to a YouTube sensation. His deep understanding of automotive sales and his innovative approach to digital marketing have made him a standout figure at Mitchell Mazda and beyond. With a knack for creating engaging video content, Jonathan has built a loyal following and significantly boosted his dealership's visibility.What We Discuss in This Episode:In recent years, car dealership videos have become an essential marketing tool for dealerships. These videos showcase a dealership’s inventory, highlight special offers, and promote its brand. With the rise of digital marketing, car dealerships should invest in video production to keep up with the competition. A well-produced car dealership video can capture the attention of potential customers and help establish the dealership as a trusted source of quality vehicles.Car dealer video marketing is more effective than images and texts in creating powerful content and promoting your car dealership inventory video. In this episode, Jonathan discusses the impact of video content on his career and sales performance. He highlights the significance of creating informative and engaging videos that address common customer queries. Jonathan's videos have become a valuable resource for car buyers, from explaining car features to demonstrating how to use specific functionalities.Drawing from his experience, Jonathan emphasizes the importance of SEO in video marketing. He shares how strategically titled videos and relevant content can enhance visibility and attract a larger audience. His advice on optimizing video descriptions, tags, and keywords is a goldmine for anyone looking to improve their online presence.Thanks, Jonathan Sewell!If you enjoyed this episode featuring Jonathan Sewell, support us by clicking the links! Connect with Jonathan Sewell on YoutubeListen to the full episode for insights and context from Jonathan Sewell⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook! More Dealers Are Choosing To Partner with FlexDealerLooking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Colby Joyner: 3 Ways to Increase Operational Efficiency Using Your CRM
In today's episode, I sit down with my good friend Colby Joyner, a renowned expert in the automotive industry, to discuss "Three Ways to Increase Operational Efficiency Using Your Existing CRM." With years of experience in dealer groups and a keen understanding of CRM optimization, Colby helps dealerships streamline operations and maximize efficiency.What We Discuss in This Episode:The Key to Proper CRM Management: Understand the critical role your CRM plays and why managing it effectively can revolutionize your operations.Actionable Tips for Immediate Improvement: Colby shares three powerful strategies that you can implement right away to see tangible results.Real-World Insights and Best Practices: Learn from Colby’s vast experience with dealer groups and get practical advice tailored to your dealership’s unique needs.But that's not all. Colby and I dive deep into:The difference between merely using your CRM and actively managing it.How to unify your team’s language and approach to maximize CRM efficiency.The secrets to leveraging CRM data to boost engagement and sales.Colby emphasizes the critical role a CRM plays as the foundational operating system of a dealership. He highlights the gap between merely using a CRM and actively managing it to achieve optimal results. Colby stresses the importance of viewing the CRM not just as a tool for daily operations but as a dynamic system that needs active management. "It's like receiving a vehicle that has zero accessories," he explains. "You need to tune and build it to suit your dealership's unique needs."We also dive into the reasons why many dealerships fail to utilize their CRMs effectively.Thanks, Colby Joyner!If you enjoyed this episode featuring Colby Joyner, support us by clicking the links! Connect with Colby Joyner on LinkedInListen to the full episode for insights and context from Colby Joyner! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook! More Dealers Are Choosing To Partner with FlexDealerLooking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Evan Walters: How to make $3000 per copy In Automotive Finance
Evan Walters is a powerhouse in the automotive finance industry. With a career that started at the age of 17, detailing cars, Evan quickly rose through the ranks, mastering sales, management, and finance. He has now contracted over 8,000 deals in less than five years, averaging $3,000 per car. As the Finance Director at 800% Elite Automotive Club, Evan brings unparalleled expertise and insight into what it takes to achieve extraordinary success in the automotive finance world.What We Discuss In This EpisodeEvan’s shares his journey in the automotive industry, starting from a humble beginning at 17 years old, detailing cars, and rising to become a top finance director. We delve into his incredible path to success, exploring how he managed to sell 25-30 cars a month early in his career and transitioned into finance, where he truly made his mark.One of the main themes of our discussion is the power of volume in the automotive finance industry. Evan shares how his dealership’s approach to high volume allowed him to learn and adapt at an accelerated pace. Handling 150-200 deals a month per finance manager, compared to the industry standard of 60-70, provided Evan with a unique perspective and a wealth of experience.This episode is a goldmine for anyone in the automotive finance industry looking to elevate their game. Whether you're new to the field or a seasoned professional, Evan's His insights are not only valuable but also actionable, providing a roadmap for anyone looking to elevate their performance in automotive finance. This conversation is a must-listen for those aiming to break boundaries and achieve remarkable success in their careers.Thanks, Evan Walters!If you enjoyed this episode featuring Evan Walters, support us by clicking the links!Connect with Evan Walters on LinkedInListen to the full episode for insights and context from Evan Walters!Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInSell Smarter, Not HarderAutoFi helps progressive dealers like you sell smarter, not harder—on your dealership website and, now, in your showroom, too.AutoFi solves the everyday problems dealers actually face: like bottlenecks at the sales desk, customer distrust, and decision overload. And their all-new showroom solution includes deal estimation, desking, lender routing, and an F&I menu – all in one powerful platform that bridges the gap between the CRM and DMS.Go to AutoFi.com/dealerplaybook to learn more. And start selling smarter, today.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
The End of the Dealer Playbook?
Welcome to this special solo episode, as I celebrate ten years of unforgettable moments; I can't thank you enough for always being here with me every Thursday. Ten years ago, I took a leap of faith and launched the Dealer Playbook Podcast. From the nerve-wracking moment of hitting "publish" to the surreal experience of seeing our show hit "New and Noteworthy" on iTunes within 48 hours, it's been an incredible journey. We've hosted industry giants like Dr. Willie Jolly, Gary Vaynerchuk, and Grant Cardone, and we've been honored with global recognition, listing among the top 300 podcasts in the world.But amid the success and milestones, there came a time when I felt the initial spark fading. Producing the show started to feel routine, and I found myself getting bored. The excitement that once fueled my passion for creating meaningful content seemed to dwindle. We've all been there before right?As I reflect on this journey, I've realized how crucial it is for all of us to take a step back and reevaluate after every significant milestone. Whether you're running a podcast, managing a business, or pursuing personal goals, it's essential to pause and assess where you are and where you're headed. This period of introspection allows us to realign our efforts with our core values and passions, ensuring that we continue to grow and evolve in meaningful ways.But this brings us to a pivotal question: Is this the end of the Dealer Playbook Podcast? As we celebrate a decade of incredible moments, the uncertainty of the future looms large. The industry is evolving, and so must we. Will the Dealer Playbook continue to be a beacon of practical wisdom, or is this the final chapter?Join me in this episode as I unveil the next steps and share my vision for the future. The answers lie ahead, and I promise it's a journey worth taking.Connect with Michael CirilloConnect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook! - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Forget the Gimmicks: How to Win Customers for Life with Hank Ebeling
Hank Ebeling is the Owner and Lead Coach at H4 Training. With a background in the fitness industry and a deep understanding of hospitality, Hank has honed his skills in delivering exceptional customer experiences. His expertise has helped numerous small businesses differentiate themselves through superior service, making him a sought-after consultant and author of "Crushing the Competition with Service."What We Discuss in This Episode:In this episode I sit down with Hank Ebeling to uncover the secrets of turning customer service into a formidable competitive advantage. Hank passionately discusses why exceptional customer service is the best marketing strategy a business can have. He argues that many business owners underestimate the power of outstanding service as a competitive advantage. Good customer service is not enough; it must be exceptional to create "walking billboards" for your business. Hank shares insights on how businesses can invest in their teams, hire the right people, and provide proper training to ensure that customer service becomes a true differentiator. We explore the idea that hospitality and genuine customer care are teachable skills. Hank shares his belief that many businesses become tone-deaf to customers' needs because they are too focused on their own objectives. He stresses the importance of shifting from an ego-driven mindset to one that prioritizes serving customers. This shift not only enhances customer satisfaction but also drives long-term business growth.Tune in as we discuss the critical mindset shifts needed to prioritize customer service, the tangible benefits it brings, and practical steps to implement these strategies effectively.Thanks, Hank Ebeling!If you enjoyed this episode featuring Hank Ebeling, support us by clicking the links! Connect with Hank Ebeling on LinkedInListen to the full episode for insights and context from Hank Ebeling! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook! More Dealers Are Choosing To Partner with FlexDealerLooking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
The Growth-Mindset Advantage: How Tustin Ulrich Leads His Dealership to Record Performance
Tustin Ulrich is the General Sales Manager at Roper Kia. In this episode, we discuss his inspiring journey of self-improvement, leadership, and maintaining balance in a demanding industry.Tustin’s personal journey is equally compelling—he has successfully managed a significant weight loss, focused on personal growth, and developed a mindset that prioritizes grace and intention.What We Discuss in This EpisodeBefore we begin, I want you to self-reflect on these 3 questions...How often do you take the time to reflect on your personal and professional life with genuine intention?What small daily habits can we adopt to start seeing significant changes in our overall growth?How can leaders in demanding industries cultivate a culture that prioritizes both personal well-being and professional success?In this episode, we discuss just that: Tustin shares his strategies for managing his responsibilities as a general sales manager, entrepreneur, investor, and dedicated family man. He emphasizes the importance of living intentionally and cultivating a forward-thinking mindset. This mindset, he explains, has been crucial in helping him manage the various aspects of his life without feeling overwhelmed.Tustin’s journey is a powerful reminder that success isn’t just about professional achievements but also about personal growth, intentional living, and leading with grace. Tune in to this insightful conversation to gain valuable perspectives that can help you navigate your own challenges with a renewed sense of purpose.Thanks, Tustin Ulrich!If you enjoyed this episode featuring Tustin Ulrich, support us by clicking the links! Connect with Tustin Ulrich on LinkedInListen to the full episode for insights and context from Tustin Ulrich! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook! More Dealers Are Choosing To Partner with FlexDealerLooking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
James Ricci: How To Build a Thriving Automotive Team
We're in a fascinating time for the automotive industry. Electric vehicles are on the rise, consumer expectations are evolving, and dealerships need to adapt to stay ahead of the curve.Today, I'm thrilled to be joined by James Ricci, President of Roy Foss Automotive Group, a leading dealership group consistently recognized for its innovation and customer focus. As President of Roy Foss Automotive Group, he oversees a network of dealerships known for their commitment to providing exceptional customer experiences and embracing cutting-edge technologies.What We Discuss in This EpisodeThe Evolving Landscape of Automotive Retail: James shares his perspective on the rise of electric vehicles and how dealerships need to adapt their operations and customer service strategies to meet the changing needs of consumers.Building a High-Performing Team: We delve into James's philosophy on creating a winning team culture that prioritizes employee development and customer satisfaction.Leveraging Technology for Success: James discusses the role of technology in streamlining dealership operations, enhancing the customer journey, and staying competitive in a digital age.Future-Proofing Your Dealership: James provides actionable strategies for dealerships to prepare for the ever-evolving automotive market and ensure long-term success.This is just a taste of the insightful conversation we had with James Ricci. There are so many more nuggets of wisdom and practical advice waiting for you in the full episode.Thanks, James Ricci!If you enjoyed this episode featuring Steven Posner, support us by clicking the links! Connect with James Ricci on LinkedInListen to the full episode for insights and context from James Ricci! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook! More Dealers Are Choosing To Partner with FlexDealerLooking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Joe St. John: The $1,000 Secret That's Killing Car Deals
Joe St. John, a dynamic innovator in the automotive space, brings a wealth of experience to the table. With a keen eye for identifying industry challenges and a passion for crafting innovative solutions, Joe's journey from disenchantment to reimagining the digital retail landscape is nothing short of inspiring.What We Discuss In This Episode:Joe provides invaluable insights into the challenges faced by dealerships in adapting to digital retailing. Drawing from his extensive experience, Joe articulates the disconnect between the promise of digital retailing and its practical implementation, highlighting the need for solutions that streamline the car-buying process while enhancing the customer experience.Throughout the episode, Joe's passion for problem-solving shines through, as he reflects on his role in driving innovation within the automotive sector. From his grassroots approach of immersing himself in dealerships to understand their pain points firsthand, to his pivotal role in shaping AutoFi's mission to revolutionize the car-buying journey, Joe's dedication to effecting meaningful change is palpable.Ultimately, our conversation serves as a poignant reminder of the transformative power of technology when harnessed with purpose and empathy. By embracing simplicity, focusing on real-world challenges, and fostering genuine connections, Joe exemplifies how technology can be wielded as a force for positive change, both in business and in life.Thanks, Joe St. John!If you enjoyed this episode featuring Joe St. John, support us by clicking the links! Connect with Joe St. John on LinkedInListen to the full episode for insights and context from Joe St. John! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook! Sell Smarter, Not HarderAutoFi helps progressive dealers like you sell smarter, not harder—on your dealership website and, now, in your showroom, too.AutoFi solves the everyday problems dealers actually face: like bottlenecks at the sales desk, customer distrust, and decision overload. And their all-new showroom solution includes deal estimation, desking, lender routing, and an F&I menu – all in one powerful platform that bridges the gap between the CRM and DMS.Go to AutoFi.com/dealerplaybook to learn more. And start selling smarter, today.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Overcoming Hardships with American Ninja Warrior, Gary Weiland
After losing his leg in 2018, firefighter Gary Weiland did the impossible and went back to work. He didn’t stop there, and used this opportunity to be an inspiration. Since his surgery Gary has become a motivational speaker, author, American Ninja Warrior, entrepreneur, and a member of multiple USA Para teams, including the 2023 U.S. Para Bobsled Push Division National Champion.With a message applicable to anyone from school-age children to world leaders, Gary inspires with his story of perseverance, faith, and determination. His experiences and perspective are perfect examples of how to turn tragedy into opportunity. You too will feel motivated to adapt and overcome.What We Discuss In This Episode:In the episode with Gary Weiland, we delve deep into his inspiring journey of overcoming adversity. We start by discussing the pivotal moment when Gary, a firefighter, faced unexpected complications after knee surgery, leading to the eventual amputation of his leg due to the cutting off of blood flow to his foot. Gary shares the emotional and physical turmoil he experienced during this challenging time, highlighting the grieving process, feelings of anger, and the struggle to accept his new reality.Throughout the conversation, Gary reflects on the importance of mindset and choice in navigating adversity. He recounts how his children's reminder of his own teachings about finding purpose in difficult circumstances sparked a shift in his perspective. This realization propelled him to make the conscious decision not to let his situation define him but rather to use it as motivation to become the first amputee firefighter in the world.We explore Gary's journey of setting and achieving ambitious goals, from returning to firefighting within 10 months and six days of his amputation to competing on American Ninja Warrior. His story underscores the power of resilience, determination, and adaptability in overcoming seemingly insurmountable obstacles.Thanks, Gary Weiland!If you enjoyed this episode featuring Steven Posner, support us by clicking the links! Connect with Gary Weiland on LinkedInListen to the full episode for insights and context from Gary Weiland! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook! More Dealers Are Choosing To Partner with FlexDealerLooking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
The New Rules of Luxury Leasing: What You Need to Know in 2024 with Steven Posner
In this episode I sit down with Steven Posner, the CEO of Putnam Leasing Company, to dive into the intricacies of the exotic car market. Our conversation covers a wide range of topics, starting with the resilience of the exotic car market amidst volatile economic conditions. Steven shares his insights into how the demand for luxury vehicles surged unexpectedly during the recent pandemic, leading to a significant uptick in business for Putnam Leasing.What We Discuss In This Episode:As we explore the landscape of the exotic car leasing industry, Steven highlights the challenges posed by the influx of "new money" clients. These individuals, often young professionals with substantial incomes, present unique risks and opportunities for leasing companies. We discuss the importance of careful vetting and risk management strategies to ensure the financial stability of Putnam Leasing in a rapidly evolving market.One particularly intriguing trend that Steven sheds light on is the rise of YouTuber wealth. We delve into the phenomenon of young content creators with substantial incomes seeking luxury car leases, and how Putnam Leasing adapts to cater to this emerging demographic. From navigating insurance hurdles to addressing the unique needs of these clients, Steven provides valuable insights into the dynamics of this evolving segment of the market.Throughout our conversation, Steven emphasizes the importance of staying ahead of industry trends and anticipating future challenges and opportunities. From tightening insurance markets to shifting consumer preferences, he offers a seasoned perspective on the future outlook of the exotic car leasing industry. Thanks, Steven Posner!If you enjoyed this episode featuring Steven Posner, support us by clicking the links! Connect with Steven Posner on LinkedInListen to the full episode for insights and context from Steven Posner! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook! Sell Smarter, Not HarderAutoFi helps progressive dealers like you sell smarter, not harder—on your dealership website and, now, in your showroom, too.AutoFi solves the everyday problems dealers actually face: like bottlenecks at the sales desk, customer distrust, and decision overload. And their all-new showroom solution includes deal estimation, desking, lender routing, and an F&I menu – all in one powerful platform that bridges the gap between the CRM and DMS.Go to AutoFi.com/dealerplaybook to learn more. And start selling smarter, today.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Women Drive Auto Sales: Unlocking Female Customer Satisfaction with Katie Mares
Katie Mares is an author, speaker, and consultant who empowers businesses to design experiences that resonate with female consumers. She is a bestselling author and her book, "CustomHer Experience" is a guide for businesses to close the gender gap in sales.What We Discuss In This EpisodeKatie shares her personal journey from a disastrous car-buying experience to becoming a leading voice in customer experience. Her encounter with six dismal dealerships sparked a quest to understand and transform the automotive industry's approach to female consumers.Drawing from her expertise, Katie provides actionable insights for dealerships to elevate the customer experience authentically. From creating a welcoming atmosphere to understanding touchpoints, she emphasizes the significance of aligning every aspect of the journey with the needs and preferences of female consumers.In a world driven by hustle and superficiality, Katie advocates for kindness and authenticity as foundational principles for success. She highlights the enduring value of building genuine relationships based on trust and mutual respect, which ultimately fosters customer loyalty and long-term growth.Thanks, Katie Mares!If you enjoyed this episode featuring Katie Mares, support us by clicking the links! Connect with Katie Mares on LinkedInListen to the full episode for insights and context from Katie Mares! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook! Sell Smarter, Not HarderAutoFi helps progressive dealers like you sell smarter, not harder—on your dealership website and, now, in your showroom, too.AutoFi solves the everyday problems dealers actually face: like bottlenecks at the sales desk, customer distrust, and decision overload. And their all-new showroom solution includes deal estimation, desking, lender routing, and an F&I menu – all in one powerful platform that bridges the gap between the CRM and DMS.Go to AutoFi.com/dealerplaybook to learn more. And start selling smarter, today.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Leadership Lessons from a Millennial General Manager - Gabrielle Abinion
Gabrielle (Gabi) Abinion is the General Manager at Fox Valley Volkswagen of St. Charles. With a rich family history in the automotive business, Gabi brings a unique perspective to her role, blending tradition with innovation to drive success. Her dedication to empowering her team and fostering a culture of growth has been instrumental in the dealership's continued prosperity. Buckle up for a conversation about hard work, navigating family businesses, and forging your own path in a rapidly changing industry.What We Discuss In This Episode:Gabi isn't your typical dealership GM. The daughter of a Filipino immigrant who came to America to chase the dream, Gabi grew up around cars but knew she had to carve her own path. Despite her family's auto group, she ventured out to learn the ropes at another dealership before returning with a fresh perspective.Gabi shared her inspiring path into the automotive world, rooted deeply in her family's heritage and the profound impact of her father's journey as an immigrant. From witnessing her father's resilience and determination to carve a path in the industry to her own decision to follow in his footsteps, Gabi's narrative underscores the transformative power of passion and perseverance.A focal point of our conversation centered on the importance of cultivating a thriving workplace culture as a driver of organizational success. Gabi shared insights into her leadership philosophy, emphasizing the value of clear communication, active listening, and fostering a sense of belonging among team members. By prioritizing collaboration, mentorship, and continuous learning, Gabi has cultivated an environment where employees feel empowered to thrive and contribute their best.Furthermore, Gabi underscored the significance of community engagement and customer-centricity in building trust and loyalty among clientele. By prioritizing authentic connections and meaningful interactions, Fox Valley Volkswagen has solidified its reputation as a trusted automotive partner, dedicated to serving the needs of its community with integrity and excellence.Thanks, Gabi Abinion!If you enjoyed this episode featuring Gabi Abinion, support us by clicking the links! Connect with Gabi Abinion on LinkedInListen to the full episode for insights and context from Steve Whitlock! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook! Sell Smarter, Not HarderAutoFi helps progressive dealers like you sell smarter, not harder—on your dealership website and, now, in your showroom, too.AutoFi solves the everyday problems dealers actually face: like bottlenecks at the sales desk, customer distrust, and decision overload. And their all-new showroom solution includes deal estimation, desking, lender routing, and an F&I menu – all in one powerful platform that bridges the gap between - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Run Into the Fire: How to Move from Management to Ownership in the Car Industry with Steve Whitlock
In this episode, I sit down with Steve Whitlock, the president of Innovation Financial Services, to explore the fascinating journey of automotive entrepreneurship. We dive into Steve's unique background, starting from his days as a firefighter to his eventual transition into the car business. Steve shares insights into how his diverse experiences shaped his path, showcasing the unexpected twists and turns that led him to where he is today.What We Discuss In This Episode:As we dive deeper into Steve's journey, he recounts pivotal moments that sparked his interest in the automotive industry. From selling cars part-time to venturing into finance, Steve's story is a testament to the opportunities that arise when one embraces change and takes calculated risks. His candid reflections offer valuable lessons for aspiring entrepreneurs navigating their own career paths within the automotive sector.The conversation takes an exciting turn as Steve unveils the inception of Innovation Financial Services. Drawing from his extensive experience and entrepreneurial spirit, Steve shares the vision behind the company and its mission to empower automotive professionals. We explore the innovative programs developed by Innovation Financial Services, including the groundbreaking Road to Ownership initiative.Steve elaborates on how the Road to Ownership program is revolutionizing the industry by providing a clear pathway for dealership ownership. Through strategic partnerships and tailored solutions, Innovation Financial Services is empowering talented individuals to realize their entrepreneurial dreams. Steve's passion for fostering success shines through as he discusses the impact of this program on the automotive community.Thanks, Steve Whitlock,!If you enjoyed this episode featuring Steve Whitlock, support us by clicking the links! Connect with Steve Whitlock on LinkedInListen to the full episode for insights and context from Steve Whitlock! Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook! Sell Smarter, Not HarderAutoFi helps progressive dealers like you sell smarter, not harder—on your dealership website and, now, in your showroom, too.AutoFi solves the everyday problems dealers actually face: like bottlenecks at the sales desk, customer distrust, and decision overload. And their all-new showroom solution includes deal estimation, desking, lender routing, and an F&I menu – all in one powerful platform that bridges the gap between the CRM and DMS.Go to AutoFi.com/dealerplaybook to learn more. And start selling smarter, today.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
From Clicks to Customers with Glenn Pasch
Glenn Pasch, an industry veteran with a penchant for data-driven insights and a logical approach to marketing, brings decades of expertise in digital marketing and dealership strategies. As the brains behind PCG Digital, Glenn has empowered countless dealerships to optimize their marketing efforts and unlock hidden sales potential.What We Discuss In This Episode:We kick off our conversation by dissecting the enigma of marketing attribution, unraveling why despite a substantial influx of website visitors, sales opportunities often remain untapped. Glenn brings a refreshing perspective, emphasizing the necessity of demystifying marketing attribution to uncover hidden sales potential and drive tangible results for dealerships.As our discussion unfolds, Glenn and I delve into the essence of customer experience, highlighting its pivotal role in shaping dealership marketing strategies. We navigate through the logic behind prioritizing customer satisfaction, stressing the importance of fostering meaningful interactions at every touchpoint. Through Glenn's insights, we unveil the power of aligning marketing efforts with customer-centric principles, ultimately revolutionizing the dealership landscape.Our conversation extends beyond theory, delving into actionable strategies for maximizing sales opportunities and driving sustainable growth. Through Glenn's expertise, we unveil practical tactics for converting website visitors into loyal customers, emphasizing the importance of personalized marketing and tailored messaging. From optimizing website experiences to leveraging data-driven insights, Glenn equips listeners with the tools to transform marketing efforts into tangible sales outcomes.In the culmination of our dialogue, Glenn underscores the significance of personalized marketing and the power of maintaining ongoing customer engagement. With a strategic focus on nurturing relationships and delivering exceptional experiences, Glenn empowers dealerships to transcend conventional marketing paradigms and unlock unparalleled success. Thanks, Glenn Pasch!If you enjoyed this episode featuring Glenn Pasch, support us by clicking the links! Connect with Glenn Pasch on LinkedInListen to the full episode for insights and context from Glenn Pasch! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook! Sell Smarter, Not HarderAutoFi helps progressive dealers like you sell smarter, not harder—on your dealership website and, now, in your showroom, too.AutoFi solves the everyday problems dealers actually face: like bottlenecks at the sales desk, customer distrust, and decision overload. And their all-new showroom solution includes deal estimation, desking, lender routing, and an F&I menu – all in one powerful platform that bridges the gap between the CRM and DMS.Go to AutoFi.com/dealerplaybook t- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Driving Business Innovation in the Electric Vehicle Sphere with Alex Lawrence
Alex Lawrence is the CEO and co-founder of Ev Auto, a pioneering dealership specializing in electric vehicles. With a background in franchising and tech, Alex brings a wealth of experience to the table, along with a passion for creating exceptional customer experiences. His dedication to honesty, integrity, and innovation has propelled Ev Auto to success in the competitive EV market.What We Discuss In This Episode:We start by tracing Alex's remarkable journey from his background in franchising and tech startups to the inception of Ev Auto. His diverse career path and passion for innovation set the stage for a dealership experience unlike any other in the EV market.One of the central themes we explore is how Ev Auto is reshaping the traditional dealership model. Alex reveals his commitment to creating an unforgettable experience for customers, emphasizing a no-pressure sales approach and a welcoming atmosphere. By prioritizing customer education and satisfaction, Ev Auto has carved out a niche in the competitive EV landscape.Throughout our conversation, Alex emphasizes the importance of staying true to core values. In an industry often associated with high-pressure sales tactics, Ev Auto stands apart with its emphasis on honesty, integrity, and transparency. Alex shares insights into how these values have not only built trust with customers but also fueled the dealership's long-term success.As we delve deeper into the EV market, Alex offers insider recommendations on must-try electric vehicle models. From high-performance luxury cars to budget-friendly options, Ev Auto caters to a diverse range of customers with different preferences and budgets. Alex's expertise and passion for EVs shine through as he discusses the exciting future of electric vehicles.Thanks, Alex Lawrence!If you enjoyed this episode featuring Alex Lawrence, support us by clicking the links! Connect with Alex Lawrence on LinkedInListen to the full episode for insights and context from Alex Lawrence! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook! Sell Smarter, Not HarderAutoFi helps progressive dealers like you sell smarter, not harder—on your dealership website and, now, in your showroom, too.AutoFi solves the everyday problems dealers actually face: like bottlenecks at the sales desk, customer distrust, and decision overload. And their all-new showroom solution includes deal estimation, desking, lender routing, and an F&I menu – all in one powerful platform that bridges the gap between the CRM and DMS.Go to AutoFi.com/dealerplaybook to learn more. And start selling smarter, today.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Spanish SEO Does Matter! | Ally Pinon
Are you leaving a massive chunk of the market untapped? Welcome back to another insightful episode of the Dealer Playbook podcast. Today, we're delving deep into the world of marketing segmentation, focusing specifically on the Hispanic marketplace.Joining me today is Ally Pinon, the Digital Marketing Director for Chastang Ford, as we uncover the secrets to successfully reaching and engaging with this vibrant demographic.What We Discuss In This Episode:In this episode, Ally Pinon and I explore marketing segmentation with a focus on the Hispanic market, addressing challenges like language and cultural nuances. We highlight the importance of word-of-mouth in Hispanic communities and strategies to leverage it, emphasizing cultural relevance over mere translation.Ally shares insights on authentic engagement through local influencers and balancing marketing channels for dealership growth. The discussion underscores the necessity of authenticity, cultural understanding, and strategic marketing to connect with Hispanic consumers and foster long-term relationships, offering actionable tips for dealerships aiming to tap into this demographic's potential.Thanks, Ally Pinon!If you enjoyed this episode featuring Ally Pinon, support us by clicking the links!Connect with Ally Pinon on LinkedInListen to the full episode for insights and context from Ally Pinon!Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook! Sell Smarter, Not HarderAutoFi helps progressive dealers like you sell smarter, not harder—on your dealership website and, now, in your showroom, too.AutoFi solves the everyday problems dealers actually face: like bottlenecks at the sales desk, customer distrust, and decision overload. And their all-new showroom solution includes deal estimation, desking, lender routing, and an F&I menu – all in one powerful platform that bridges the gap between the CRM and DMS.Go to AutoFi.com/dealerplaybook to learn more. And start selling smarter, today.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
From Plastic Surgery to Auto Marketing Mastery | Adrian Gibbs
When Adrian Gibbs, Marketing Director of Nimnicht Family of Dealerships, stepped into the world of automotive marketing, she brought with her the competitive edge of the plastic surgery industry and a knack for nurturing customer relationships. Our exchange is as insightful as it is humorous, revealing the unexpected connections between such diverse fields and underscoring the transformative power of innovative thinking. Adrian's journey from nannying to navigating the nonprofit sector and now revving up the marketing engine in automotive sales, showcases a career path that is anything but ordinary.What We Discuss In This Episode:This episode peels back the curtain on the traditional, and sometimes outdated, practices that have long governed automotive marketing. We navigate through the maze of customer experience, finding parallels in the simplicity of choosing an ice cream flavor. Emphasizing the need to craft a clear and inviting journey for potential buyers, we dissect the common pitfalls, such as an over-reliance on third-party leads, and champion the approach of personalizing the car buying experience.Venturing into the technical trenches, we unravel the complexities of dealership operations and the critical role of auditing third-party vendors. Adrian leads us through her methodical process, challenging every step from cost to impact on the customer. We wrap up by discussing the balancing act faced by marketing directors, sharing tactics to maximize efficiency and cultivate a robust team dynamic. Thanks, Adrian Gibbs!If you enjoyed this episode featuring Adrian Gibbs, support us by clicking the links! Connect with Adrian Gibbs on LinkedInListen to the full episode for insights and context from Adrian Gibbs! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInCLICK HERE to learn more about The Dealer Playbook! Sell Smarter, Not HarderAutoFi helps progressive dealers like you sell smarter, not harder—on your dealership website and, now, in your showroom, too.AutoFi solves the everyday problems dealers actually face: like bottlenecks at the sales desk, customer distrust, and decision overload. And their all-new showroom solution includes deal estimation, desking, lender routing, and an F&I menu – all in one powerful platform that bridges the gap between the CRM and DMS.Go to AutoFi.com/dealerplaybook to learn more. And start selling smarter, today.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook