The Dealer Playbook
Michael Cirillo
Updated 4 days agoThe Dealer Playbook is the podcast for serious automotive professionals. The ones who think beyond the transaction. Hosted by Michael Cirillo, now in its 12th year, The Dealer Playbook delivers straight-talk conversations with the dealers, operators, and leaders who are actually building something. If you run a store, lead a team, or are building a career worth having, this is your show. New episodes every week. Follow so you don't miss one.
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Episodes (709)
Navigating the Fiscal Roadmap, Car Pros' Guide to Money Mastery | Rob Bacharach
In this power-packed episode, I sit down with the brilliant mind behind Automotive Wealth, Rob Bacharach. Rob is the president and founder of Automotive Wealth, a seasoned financial planner specializing in empowering automotive professionals to secure their financial future. With a wealth of experience in the industry, Rob brings a unique perspective and a passion for helping individuals navigate the complexities of financial planning.What We Discuss In This Episode:Join me as we dive deep into the world of wealth creation within the automotive industry, exploring financial strategies, overcoming challenges, and debunking limiting beliefs.Discover Rob's proven process, guiding individuals from foundational financial principles to creating a personalized investment hierarchy. Gain insights into addressing challenges specific to the automotive industry and making informed financial decisions.But it's not all numbers and taxes; we're also getting under the hood of our financial psyches. I get personal about the highs and lows of navigating income spikes and the temptations of lifestyle inflation in the unpredictable world of auto sales. It's about finding that sweet spot between enjoying your success and staying on track for the long haul. And if you're overwhelmed by the maze of financial advice out there, fear not; Rob and I guide you through the noise, highlighting the go-to resources that'll put you in the driver's seat of your financial journey. To learn more about Automotive Wealth and access their free financial resources, visit their website at www.automotive-wealth.com.Connect with Rob Bacharach on LinkedInListen to the full episode for insights and context from Rob Bacharach! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInSell Smarter, Not HarderAutoFi helps progressive dealers like you sell smarter, not harder—on your dealershipwebsite and, now, in your showroom, too.AutoFi solves the everyday problems dealers actually face: like bottlenecks at the salesdesk, customer distrust, and decision overload. And their all-new showroom solutionincludes deal estimation, desking, lender routing, and an F&I menu – all in one powerfulplatform that bridges the gap between the CRM and DMS.Go to AutoFi.com/dealerplaybook to learn more. And start selling smarter, today.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
From Clicks to Handshakes in Modern Car Sales, Allowing Your Customer to Take the Lead, Mastering Customer Engagement | Kirk Preiser
Ever wondered how the digital revolution has transformed the car buying process? Join us as we sit down with Kirk Preiser, Senior Vice President of Sales and Marketing at LeadVantage. Formerly the Director of Retail Buying Experience at Audi of America, Kirk shares an insider's look at how the industry is syncing the online and in-store experience. Together, we dissect the omni-channel approach, and debate the ways in which the pandemic and the chip shortage have reshaped the landscape. We're not just talking about change; we're talking about a return to the roots of customer service, ensuring that every lead, every inquiry, and every handshake matters.What We Discuss In This Episode:Navigating the complexity of the automotive industry requires more than just the latest tech—it demands a solid foundation in customer engagement. Through personal anecdotes and expert insights, we stress the frustration consumers endure when dealerships lose sight of responsiveness, transparency, and clear communication. Our captivating exchange underscores the undeniable importance of the basics in business, like the art of the personalized response and the significance of addressing vehicle availability and pricing head-on, setting the stage for a seamless transition from online interest to in-store purchase.Lastly, we champion the idea of giving power back to the customer, simplifying dealership websites, and honing in on fewer but more effective calls to action. It's about offering the driver's seat to the buyers, allowing them to navigate their own journey with the aid of digital retailing tools that paint a clear picture of cost and financing options. Connect with Kirk Preiser:Linkedin: https://www.linkedin.com/in/kirk-preiser/Listen to the full episode for insights and context from Kirk Preiser!⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInSell Smarter, Not HarderAutoFi helps progressive dealers like you sell smarter, not harder—on your dealershipwebsite and, now, in your showroom, too.AutoFi solves the everyday problems dealers actually face: like bottlenecks at the salesdesk, customer distrust, and decision overload. And their all-new showroom solutionincludes deal estimation, desking, lender routing, and an F&I menu – all in one powerfulplatform that bridges the gap between the CRM and DMS.Go to AutoFi.com/dealerplaybook to learn more. And start selling smarter, today.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
The Importance of Customer Experience in the Automotive Industry, The CX Mindset, GET OUT of the Customer's Way, for crying out loud! | Gary Graves
Gary Graves co-founded InteractiveTel, now TotalCX, in 2008 and presently serves as CEO. Previously, he served as the company's first Chief Technology Officer. He developed the communications platform on which the company's proprietary products are based and has been instrumental in the company's dynamic growth trajectory. What We Discuss In This Episode:Data-Driven Insights:The common issues observed through data analysis including abandoned calls and excessively long call times and identifying patterns that deter customers and hinder the overall experience.Customer Effort:Uncover the increasing effort customers need to put in to resolve their queries. Gary highlights the challenges that hinder smooth transactions, from long hold times to frustrating callbacks.Lose the IVR:Gary advocates for a customer-centric mindset and its impact on transforming the traditional automotive approach. Learn why ditching the IVR (Interactive Voice Response) is the first step toward creating a seamless and positive customer experience.The CX Mindset:The tangible benefits of adopting a customer-centric approach, from customer loyalty to positive reviews.Long-Term Impact:Building customer loyalty through exceptional experiences for sustainable growth and Leveraging ratings and reviews to become the preferred choice in a competitive market.Gary emphasizes the simplicity of caring about people and prioritizing customer experience.Key Takeaways:Customer complaints about poor experiences clearly indicate issues within a dealership.Abandoned calls and excessively long call times are signs of a poor customer experience.The first step in improving the customer experience is eliminating IVRs and ensuring that phone interactions are seamless and efficient.Providing a positive customer experience can lead to customer loyalty and increased referrals.Connect with Gary Graves:Total CX WebsiteLinkedIn: Gary GravesCatch Gary at NADA 2024 - Booth Number 4321 West.This episode is sponsored by AutoFi. The leading commerce platform for end-to-end digital automotive sales and financing, powering billions of online transactions every year. Through its innovative platform and expansive network of trusted lenders, AutoFi empowers sellers, including the nation’s top dealers and digital retailers, to sell more efficiently and profitably.Listen to the full episode for insights and context from Gary Graves! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInSell Smarter, Not HarderAutoFi helps progressive dealers like you sell smarter, not harder—on your dealershipwebsite and, now, in your showroom, too.AutoFi solves the everyday problems dealers actually face: like bottlenecks at the salesdesk, customer distrust, and decision overloa- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
The Power Of Inventory In Your Dealership, Starting a Business With a Friend, The Future of Auto Retail | Dan Collingridge
It all began with automotive inventory management software.I never imagined I'd end up in the automotive industry. Back in the day, my childhood buddy Dan Collingridge and I had this grand plan of starting a record label and radio station dedicated to alternative rock music, the dream we called 1500 am THE PITT. I went to school to chase my sound engineering certificate, and Dan pursued his master’s degree in computer science. We were on the brink of making THE PITT a reality!Life had different plans, though. As adulthood kicked in, I found myself in the automotive world, merchandising vehicles for dealer groups across Vancouver, Canada. With each passing day, my exposure to the industry deepened, and so did my desire to assist the dealers I worked with.That's how the idea came from. We crafted what is now the most dependable inventory management software in the industry. As for that sound engineering degree, I may not have become a famous radio DJ, but it did inspire me to launch The Dealer Playbook podcast.What We Discuss In This Episode:The Unlikely Partnership: Dan and I reflect on the remarkable journey from being friends since high school to becoming successful business partners. We explore the unique dynamics of turning a long-lasting friendship into a thriving CEO-CTO collaboration.Finding the Perfect Harmony: Discover the secrets behind the success of our partnership. We unveil how our distinct personality traits, honed through years of friendship, became the driving force behind FlexDealer.com's innovation.The Birth of FlexDealer.com: Dan spills the beans on how the initial idea of creating a portal for dealerships evolved into a comprehensive inventory marketing system that puts speed and control back in the hands of dealers.Culture as the Fuel: We delve into the significance of cultivating a positive corporate culture. Dan shares his insights on maintaining a vibrant company culture, emphasizing the importance of finding the right people to sustain the unique vibe of FlexDealer.com.Inventory as the Nucleus: As we navigate through the complexities of the automotive industry, Dan sheds light on the critical role of inventory in our technology-driven era. Learn how FlexDealer.com's innovative solutions empower dealerships to streamline processes, from capturing inventory to rapid market deployment.The Future of Auto Retail: We wrap up the episode with a glimpse into the future of auto retail. Dan discusses the challenges and opportunities that lie ahead and how technology will continue to shape the landscape of the automotive industry.Listen to the full episode for insights and context from Dan Collingridge! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Thanks, Dan Collingridge!If you enjoyed this episode featuring Dan Collingridge, support us by clicking the links! Connect with Dan Collingridge on LinkedInConnect with Michael CirilloConnect with Michael on LinkedIn- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Merry Christmas, Auto Industry Pros Share Their Predictions About 2024 | Michael Cirillo
Ever get caught in the hustle, only to realize Christmas is knocking on the door? Yeah, I've been there, too, and what a year. I recently took to LinkedIn and Facebook to satisfy my curiosity about people's thoughts and predictions about what's coming in 2024 for us in the retail automotive realm.I will be straight up with you.—it's a fascinating mix of outlooks. There are some doom and gloom thoughts, and there are then some positive thoughts. What caught my attention, though, was the disparity in responses between LinkedIn and Facebook.Stick around as we unravel what the community says about the year ahead.What We Discuss In This Episode:As I dived deep into the predictions for 2024, it became clear that there was a mix of positive and negative outlooks for the industry. As I said, some expressed concerns about the harsh months ahead. However, others were more optimistic, highlighting the potential for a strong spring selling season and increased profitability. Let's take a closer look at some of these predictions.There are so many ways 2024 can go wrong. We could experience another global pandemic or the ever-present threat of a massive weather disaster that is always there.Dominic Scruggs, an automotive solutions provider, believes that 2024 will have its challenges but also sees the potential for a year similar to 2022, depending on the election results. Matthew Lasher, the Director of West Herr Automotive Group, predicts that dealers will have to work harder for the same or less money, leading to higher turnover and challenging morale. However, he also emphasizes that 2024 will still be a fantastic year for well-capitalized dealers compared to previous years.But I'm feeling optimistic.As I dive into these predictions, it is clear that the retail automotive industry is poised for both challenges and opportunities. While there are still concerns about the changing market conditions and dynamics, there is also a prevailing sense of optimism and potential for growth. Dealers who approach the year with a proactive mindset, adaptability, and a focus on talent acquisition and retention will be well-positioned to thrive.The predictions for 2024 highlight the need for dealers to stay informed, agile, and prepared for potential changes in the market. By leveraging their resources, investing in talent, and embracing new sales strategies, dealers can navigate the challenges and seize the opportunities that lie ahead. Ultimately, success in 2024 will be determined by adapting, innovating, and delivering exceptional customer experiences in an evolving industry.2024 awaits; take the positivity, the clarity of mindset, and the preparation needed to make it your biggest year yet. Thanks for sticking with me through the whole year. Merry Christmas, and let's roll into the new year together. Your support means the world.Listen to the full episode for insights and context from Michael Cirillo! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInMore Dealers Are Choosing To Partner with FlexDealerL- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
30 seconds to sell a car, The 4 E’s of social media growth, How she grew her Instagram to 445k and why it’s not hard | Kelly Stumpe aka @the_car_mom
Kelly Stumpe, also known as The Car Mom, is a social media influencer, car enthusiast, and advocate for local independent dealerships. She has over 473,000 followers on Instagram and is known for her engaging and informative content about cars from a mom's perspective.What We Discuss In This Episode:The Birth of The Car Mom Brand: Uncover the origins of The Car Mom and how Kelly seamlessly merged her passion for cars with the demands of motherhood. Learn how a simple idea blossomed into a thriving community.Navigating the Automotive Landscape: Explore Kelly's insights on the challenges faced by moms in the car-buying process. Delve into the stereotypes and misconceptions surrounding women and cars in the industry.Building an Engaged Audience: Gain valuable tips as Kelly shares her approach to social media. Understand the importance of authenticity, consistency, and content pillars in creating a strong online presence.The Future of Car Buying: Join the conversation about the evolving landscape of car purchasing, from the impact of AI to the growing trend of online transactions. Discover how dealerships can adapt to cater to the changing preferences of consumers.Empowering Dealerships: Kelly emphasizes the essential role of dealerships and encourages embracing change while maintaining a customer-centric approach. Uncover strategies for creating an enjoyable and memorable dealership experience.The Power of Authenticity: Delve into the world of social media content creation as Kelly discusses the importance of authenticity. Learn how being raw and real resonates with her audience and contributes to the success of The Car Mom brand.The Four E's of Content Creation: Unlock the secrets of successful content creation as Kelly shares her content pillars. Understand how these principles form the foundation of her engaging content.Adapting to Changing Consumer Behavior: Get insights into the evolving landscape of consumer behavior in the automotive industry. Explore how Kelly adapts to changing trends, incorporating shorter, impactful content to meet the demands of her audience.In this episode, Kelly shares her journey to internet fame, revealing the key to her success: focusing on a specific audience and delivering valuable content through the "four E's": Educate, Engage, Entertain, and Empower. You'll also hear her passionate defense of local dealerships and her insights into the ever-changing landscape of car buying.You can also check her podcast out The Carpool Podcast for even more insights!Listen to the full episode for insights and context from Kelly Stumpe! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Thanks, Kelly Stumpe!If you enjoyed this episode featuring Kelly Stumpe, support us by clicking the links! Connect with Kelly Stumpe on InstagramConnect with Michael on LinkedInMore Dealers A- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Erin Richmond: Building a High-Performance Marketing Mix
Erin Richmond is the Chief Revenue Officer of sMedia, a digital advertising and marketing agency in the automotive industry. With years of experience in the industry, Erin has worked her way up from a customer success manager to overseeing the agency's customer-facing teams. With a knack for connecting the dots and driving results, Erin joins us today to share the keys to unlocking efficiency in your dealership's marketing strategy.What We Discuss In This Episode:Decoding the Marketing MixIn this episode, we uncover the crucial aspects of the marketing mix that often go unnoticed. Erin emphasizes the importance of aligning digital and in-store experiences, ensuring consistent language that resonates with customers from the first click to sealing the deal. Learn why this synchronization is the game-changer your dealership needs.Breaking Down Silos - The Marriage of Sales and MarketingIn a world where sales and marketing often seem like distant relatives, Erin provides actionable insights on breaking down silos. Discover how integrating these teams can lead to a harmonious customer journey, ultimately boosting your dealership's success.Embracing Change for Continuous ImprovementAs the automotive industry experiences rapid technological advancements and shifting customer expectations, Erin discusses the importance of embracing change. Hear her perspective on adapting faster, understanding customer needs, and staying ahead in an ever-evolving landscape.Tech in Marketing - Myth vs RealityErin shares her thoughts on the role of technology in dealership marketing. Is tech the magic wand, or does it still require the human touch? Join us as we explore the myths and realities of leveraging technology in automotive marketing.Listen to the full episode for insights and context from Erin Richmond! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Thanks, Erin Richmond!If you enjoyed this episode featuring Erin Richmond, support us by clicking the links! Connect with Erin Richmond on LinkedInConnect with Michael CirilloConnect with Michael on LinkedInMore Dealers Are Choosing To Partner with FlexDealerLooking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Ashley Cavazos: Transform Your Dealership Into A Marketing Powerhouse
Ashley Cavasos is the Marketing Director at Demontrond Auto Group in Houston.What We Discuss In This Episode:As the marketing director for Demontrond Auto Group in Houston, her journey from a temporary receptionist to a marketing powerhouse is a testament to the upward mobility available in the auto industry. With an innate understanding of the dynamic interplay between marketing and operations, Ashley shares her journey, insights, and strategies that can reshape the way you approach marketing in the automotive industry.Key Takeaways:The Campus Concept:How Ashley views the operational intricacies of Demontrond Auto Group as campuses rather than traditional dealerships.The importance of synergy between marketing and sales for holistic success.Pivoting with Precision:Ashley's firsthand experience in adapting marketing strategies on the fly due to rapid industry changes.The role of flexibility in navigating unforeseen challenges and staying ahead.The Power of Collaboration:Ashley's advocacy for a strong connection between marketing and sales departments.Breaking down silos and fostering collaboration for optimal results.Unveiling the Personal Journey:Ashley's unexpected entry into automotive marketing and her transformative experience at AutoCon 2012.The evolution of her role and the importance of adapting to technological advancements like AI.Lessons from Selena's Hometown:Ashley's childhood experiences in Corpus Christi and the unconventional exposure to marketing at an early age.The subtle conditioning for a career in marketing that started with radio stations and commercials.Get ready for a mind-expanding conversation that goes beyond traditional marketing paradigms. Ashley Lopez Cavazos is here to challenge your perspectives and inspire you to rethink the dynamics of automotive marketing in 2023. So, fasten your seatbelts, tune in to the Dealer Playbook, and let's drive growth together!Listen to the full episode for insights and context from Ashley Cavazos! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Thanks, Ashley Cavazos!If you enjoyed this episode featuring Ashley Cavazos, support us by clicking the links! Connect with Ashley Cavazos on LinkedInConnect with Michael CirilloConnect with Michael on LinkedInMore Dealers Are Choosing To Partner with FlexDealerLooking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Mike Draper: Social Media Secrets For Automotive Professionals
Mike Draper, the former SWAT police officer and Air Force vet is making waves as a viral content creator and social strategy expert. His MBA mind, coupled with experience in real estate and mortgages, has enabled him to decode the secrets of social media success. Building a social channel with over 1.3 million organic followers, Mike’s unique approach proves that growing on Social Media is not a matter of luck but a result of strategic thinking.Mike shares his journey from the military to creating engaging content on social media. He discusses how he got started in content creation, the importance of finding a niche, and the strategies he uses to drive engagement and grow his audience. What We Discuss In This Episode:From SWAT to Social Media: Mike Draper unveils the surprising twists in his life journey, from donning SWAT gear to navigating the world of social media and content creation. Learn how his diverse experiences shaped his unique perspective on life and business.Cracking the Code of Short-Form Video: Dive into the secrets of short-form video content creation. Mike shares his insights on why it's the fastest route to massive reach and how anyone, including car professionals, can leverage it to captivate their audience.The Power of Niche Focus: Discover the game-changing strategy that transformed Mike's content creation journey. Find out how narrowing down his niche to single life and dating frustrations skyrocketed his engagement, views, and growth.Connecting the Dots: Content Creation to Business Success: Michael Cirillo and Mike Draper explore the challenge of connecting short-form content creation to tangible business outcomes. Uncover the strategies that successful influencers use to drive their audience from platforms to valuable actions.Local Domination through Podcasting: We delve into a brilliant idea that could revolutionize the way local businesses, including car sales professionals, dominate their market. Mike spills the beans on the benefits of starting a podcast as a way to reaching communities and transforming content into a social media powerhouse.Get ready for an episode that not only reveals the secrets of viral content creation but also provides actionable insights for car professionals looking to make their mark in the digital landscape.Listen to the full episode for insights and context from Mike Draper! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Thanks, Mike Draper!If you enjoyed this episode featuring Mike Draper, support us by clicking the links! Connect with Mike Draper on LinkedInConnect with Michael CirilloConnect with Michael on LinkedInMore Dealers Are Choosing To Partner with FlexDealerLooking for a reliable, high-performance dealership marketing partner? Visit https://w- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
From Buckets to Boardrooms: A Detailers Rise to General Manager with Rahim Bhimani
Rahim 'Cherry' Bhimani is the General Manager at Motorvation Trucks in Georgia. He started his career in the car business as a detailer and worked his way up to his current position. Rahim is known for his passion for solving problems and providing exceptional customer service.What We Discuss In This Episode:Rahim Bhimani, General Manager at Motorvation Trucks, joins us to discuss his journey in the car business and the unique aspects of General Manager at Motorvation Trucks. The largest indoor showroom in the Southeast, Motivation Trucks provides a comfortable and convenient experience for customers. Rahim shares his mindset and behaviors that led him from being a detailer to the general manager, emphasizing the importance of doing the best at each job and solving problems. He also highlights the significance of trust and giving employees the opportunity to show their best. Rahim's passion for solving problems and making customers feel special is evident in his approach to business.Key TakeawaysThe Journey from Detailer to General Manager: Rahim reflects on his early days as a detailer and the mindset and behaviours that propelled him from what seemed like a dead-end job to becoming General Manager.Problem Solving as a Key Skill: Learn how Rahim's focus on problem-solving and willingness to tackle challenges head-on drove his career growth.Creating a Unique Customer Experience: Rahim shares insights into the dealership's commitment to making customers feel special, beyond just selling vehicles to providing an unparalleled experience.The Power of Trust: Rahim discusses how trust plays a crucial role in his leadership style, trusting that everyone on his team is there out of choice, and how this philosophy contributes to a thriving work environment.Facing Turbulence with Confidence: Gain insights into Rahim's perspective on challenges and turbulence, viewing them not as obstacles but as opportunities to showcase problem-solving skills and ensure the dealership's continuous growth.Passionate Leadership: Understand how Rahim's genuine passion for what he does translates into a unique and positive atmosphere within Motivation Trucks.Listen to the full episode for insights and context from Rahim Bhimani! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Thanks, Rahim Bhimani!If you enjoyed this episode featuring Rahim Bhimani, support us by clicking the links! Connect with Rahim Bhimani on LinkedInConnect with Michael CirilloConnect with Michael on LinkedInMore Dealers Are Choosing To Partner with FlexDealerLooking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Glenn Lundy: How To Navigate Auto Industry Uncertainties Like a Pro
Glenn Lundy is the only person in the world that grew a dealership 800% in 5 years, from 120 cars a month to 1000, in a small town of only 9600 people. He is also the founder of the 800 Percent Club.Known for his innovative and resilient mindset, Glenn shares insights on weathering storms in the auto industry, drawing inspiration from his vast experience and unique perspectives.What We Discuss In This Episode:Glenn Lundy joins us to discuss the doom and gloom that some people predict for the automotive industry. Glenn challenges dealers' negative mindset when it comes to uncertain times, and he emphasizes the industry's resilience. He says, "The auto industry is the most resilient industry on the planet." He encourages dealers to focus on gratitude for how far they have come by withstanding all negative uncertainties that have ever happened in the industry and recognizing their capabilities. Glenn also emphasizes the importance of consistent systems and processes in dealership operations, regardless of external circumstances. He shares the example of a dealership that, despite the challenging times, still maintained its success by sticking to its proven processes. He quotes... "Make sure your systems and processes are in place and don't waiver from them.He highlights the concept of the infinite game and the need for dealers to have a long-term perspective.Key Takeaways:The automotive industry is resilient and has weathered many challenges throughout its history.Consistent systems and processes are crucial for success in dealership operations.Dealers should take action and not wait for perfect conditions to thrive.Building a solid foundation and doing the necessary work is essential for protecting loved ones and those we care about.This episode serves as a compass for automotive professionals navigating uncertainty, offering practical insights, and inspiring a mindset shift towards building resilience in the ever-evolving auto industry.Listen to the full episode for insights and context from Glenn Lundy! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Thanks, Glenn Lundy!If you enjoyed this episode featuring Glenn Lundy, support us by clicking the links! Connect with Glenn Lundy on LinkedInConnect with Michael CirilloConnect with Michael on LinkedInMore Dealers Are Choosing To Partner with FlexDealerLooking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Todd Hauser: How Generative AI Powers Auto Marketing Success
Todd Hauser is the Executive Vice President, Strategic Partnerships at fullthrottle.ai. Todd has been actively involved in the automotive industry for over three decades. He has witnessed how the industry has evolved from the age of traditional advertising to digital marketing and, now, the era of generative AI. What We Discuss in This Episode:Back in the time, marketing was relatively straightforward. Dealers could easily rely on media channels such as television, radio and print to promote their products and services. Fast Forward to today, and everything has changed. Digital marketing, AI technology and evolving consumer behaviours have created an era that's both challenging and exhilarating for the automobile industry.This episode is all about removing ambiguity from your digital marketing game and learning how generative AI is reshaping the way car dealers connect with their customers. We explore topics including the evolution of marketing strategies the impact of cookie deprecation on targeting and engagement methods as well as the significance of delivering personalized customer experiences. Todd sheds light on how Throttle AIs innovative platform aids dealers in converting online shoppers into customers while also enabling them to create immersive households and accurately track sales and service attribution. Additionally we touch on the importance of customer data platforms (CDPs) in helping dealers streamline and unify their first party data for effective marketing campaigns.The number one goal for any dealer should be to be a valued member of the community, a trusted source that everybody looks to." - Todd HauserMarketing needs to transition its emphasis from a purchasing process to a continuous customer journey that places importance on tailored experiences and retaining customers.Listen to the full episode for insights and context from Todd Hauser! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Thanks, Todd Hauser!If you enjoyed this episode featuring Todd Hauser, support us by clicking the links! Connect with Todd Hauser on LinkedInConnect with Michael CirilloConnect with Michael on LinkedInMore Dealers Are Choosing To Partner with FlexDealerLooking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Lisa Copeland: How to Pivot, not Panic!
International Keynote Speaker, Best Selling Author, Award -Winning Sales Strategist, and Former Automotive Dealer Principle.In this episode, I sit down with my dear friend, Lisa Copeland, after a decade-long hiatus from our last conversation. We delve into Lisa's journey from the automotive industry to the world of real estate and beyond. Discover the pivotal moments and stepping stones that led to her tremendous success. Join us as we discuss the power of people and leadership, as well as the importance of solving problems, serving needs, and staying true to your aspirations.What We Discuss In This Episode:In this episode, we discuss how to balance demanding excellence from your team while also being there to support and lead. Lisa's approach to management is deeply rooted in her commitment to being right there with her team, slaying dragons alongside them.We explore the idea of solving problems and serving needs as the foundation of any business. Lisa emphasizes the importance of embracing challenges and pivoting during uncertain times, like the pandemic.Are you facing challenges in your career or business, wondering how to pivot effectively? Join us as we explore Lisa Copeland's incredible journey from the automotive industry to real estate and beyond. Learn how to build powerful teams, find solutions in problems, and overcome fear to maintain faith in your journey. Lisa's inspiring story will motivate you to tackle any obstacle with resilience and determination.Listen to the full episode to discover Lisa's wisdom, her passion for people, and her unwavering commitment to success. Whether you're in the automotive industry, real estate, or any other field, the insights from this conversation will empower you to pivot and thrive. Listen to the full episode for insights and context from Lisa Copeland! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Thanks, Lisa Copeland!If you enjoyed this episode featuring Guest Name, support us by clicking the links! Connect with Lisa Copeland on LinkedInConnect with Michael CirilloConnect with Michael on LinkedInMore Dealers Are Choosing To Partner with FlexDealerLooking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Sell Like A Pro: A Game-changing Video Hack For Car Dealers
We all want more customers right? In this highly competitive world of auto - industry, turning prospects into loyal customers is a crucial skill for success. But It's always crucial to nurture prospects from the start so they become clients.Well in this episode, I want to share an exciting and innovative strategy with you that will revolutionize the way you turn prospects into loyal customers. So, whether you're watching this on YouTube or listening in, stick around because what we're about to dive into is a game-changer.What We Discuss In This Episode:Have you ever wondered how industry giants like Uber, Airbnb, and Amazon achieved their success without inventing something entirely new?In this episode, I delve into the concept that innovation isn't necessarily about groundbreaking ideas but about reimagining and assembling existing tools in a fresh way. I challenge the notion that innovation is reserved for those with billion-dollar budgets and instead emphasize how every dealership can leverage what they already have to create extraordinary experiences for customers.Key Takeaways:It's Not About What You Have, but How You Use It:I break down the myth that innovation requires inventing something entirely new. Drawing parallels with companies like Uber and Airbnb, I reveal that their success lies in creatively combining existing elements.Assembling the Automotive Ecosystem:Explore how your dealership already possesses the tools for success—internet, phones, cameras, CRMs, DMSs, and vehicles. The key is in assembling these components to craft a seamless experience for your customers.The Personalized Connection Strategy:Discover a simple yet powerful strategy using your CRM, smartphone, and a dash of creativity. Learn how personalized videos addressed to each customer can deepen relationships, encourage repeat visits, and set your dealership apart.Imagine a world where every interaction with your audience feels personal and meaningful. Personalized videos allow you to connect with your customers on a deeper level, creating a sense of exclusivity and making them feel valued. This level of customization goes beyond simply addressing the viewer by name; it involves understanding their preferences, needs, and interests.When a viewer receives a video that speaks directly to them, it becomes more than just a marketing message; it becomes a conversation. By tailoring your content to their specific needs, you can establish a sense of trust and credibility. This personalized approach shows that you understand their pain points and are committed to providing solutions.I'd love to hear your thoughts on this strategy or any innovative ideas you've been contemplating. Connect with me on LinkedIn, Facebook, or Instagram, or wherever youlisten to our podcast. Listen to the full episode for insights and context from me! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Connect with Michael CirilloConnect with Michael on LinkedInMore Dealers Are Choosing To Partner with FlexDea- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Crissy Burton: Selling Cars Doesn’t Have To Be Hard
Today's episode I had the pleasure of sitting down with Crissy Burton. Crissy also known as the “The Car Fairy” Burton is based out of Indianapolis, Indiana working at one of the top 10 dealer groups in the United States and has surpassed many of her colleagues in just a span of five short years. In one month alone in 2021, Crissy was proud to have sold 73 units! That brought in a total gross profit of $182,000 for her dealership!Crissy generates her own ups and potential customers by Instagram and Facebook Market pages that she has created. She believes in using paid advertising to help spread her name, but a prominent presence on social media can cut your ad budget by more than half! She currently has a new training platform called carsaleswoman.com which gears toward targeting more women to come into the automotive industry with training categories specializing in showroom sales, women in automotive and special finance.What We Discuss In This Episode:The Magic Wand Mentality;Have you ever wondered what sets Crissy apart? Tune in as we explore her magic wand mentality – Crissys commitment to going and beyond for her customers. From searching for solutions to treating each customer with care Crissy shares her secret recipe for transforming challenging situations into tales of triumph.Crissys' path into the industry sets her apart from others. We delve into her story. Moving from working in the mortgage sector to becoming a customer in search of a car. Discover the moment that brought her to Dion Crenshaw, a figure in her world and how this encounter transformed her lifes trajectory.The Power of Passion;What drives Crissy to shine amidst a sea of over 200,000 car sales professionals? It all boils down to passion. Crissy opens up about her seated enthusiasm for assisting people drawing from experiences as a single mother navigating lifes challenges.Mastering. Cultivating Personal Brand;Curious about Crissys' ability to juggle a demanding schedule? Uncover her secrets for time management. How she adeptly handles customers with diverse credit scores. Delve into the significance of branding as Crissy shares insights on leveraging media platforms like Facebook to establish her presence and attract customers.. She holds nothing back when it comes to strategies for advertising within a Facebook group with over 46,000 members.Beyond Sales; Empowering Women in Automotive;There's more...Beyond her remarkable sales career, Crissy is championing women in the automotive industry. Get a sneak peek into her groundbreaking project, CarSalesWomen.com, designed to provide training and support for women seeking a career in the automotive field.Listen to the full episode for insights and context from Crystal Burton! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Thanks, Crystal Burton!If you enjoyed this episode featuring Crystal Burton, support us by clicking the links! Connect with Crystal Burton on LinkedInConnect with Michael CirilloConnect with Michae- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Heather Munafo: Automotive Pros Can't Ignore Their Health
This year has brought some health concerns to yours truly, and as a result I decided it was high time to pay closer attention to my health and wellness. Yes, I've lost weight and gained muscle, but most importantly I've gained a level of mental clarity I am not sure would have happened otherwise. It got me thinking about the widespread outcomes of hustle culture throughout the industry and wondering what the true impact a lack of health is having across our industry.In this episode i had the honour of sitting down with Heather Munafo who is the co-founders and head coaches of Peak Level Physique with a Bachelor's degree in Exercise Physiology, certification in Personal Training, 4+ years of study in nutrition, and 4+ years of experience as a personal trainer/lifestyle coach.In this episode we explore her journey from struggling with anorexia and bulimia to becoming a bodybuilder and a dedicated health coach. This episode goes beyond muscles and diets; it dives into the psychology of self-worth the power of gradual progress and how prioritizing your health can lead to transformative changes in your life.What We Discuss In The Episode:The Challenges of ObsessionHeather opens up about her battles with obsession and the harmful pursuit of a physique. From her battle with anorexia to the moments that completely changed her perspective, Heather opens up about how she became an advocate for bodybuilding.The Intersection of Business and WellnessDelve into the core of our conversation as we explore the balance between business achievements and personal well-being. Understand why prioritizing health is often overlooked by entrepreneurs and how it can fuel growth in all aspects of life.The Power of Incremental ProgressUnveil the impact of embracing a philosophy centred around making consistent improvements. We discuss why drastic changes may not be sustainable and how focusing on enhancements in sleep, nutrition, hydration, and physical activity can lead to results over time.Why should you tune in to this episode?Explore the potential that lies within making improvements in your health and wellness journey.Grasp the essence of self-care while distinguishing it from a fixation on achieving fitness goals.Discover the shift in mindset required to care for yourself and unlock valuable perspectives. Explore how enhancing your well-being can positively influence all aspects of your life. Acquire tips and guidance to kickstart your journey towards a more vibrant version of yourself.Tune in to this episode to embark on a journey toward becoming yourself. Discover why prioritizing your health is the key to unlocking your potential in all areas of life. Don't miss out on this opportunity to gain insights from Heather's expertise and unearth the secrets to attaining well-being.This conversation will leave you motivated to take action toward achieving your health and wellness goals. Your future self will thank you!Listen to the full episode for insights and context from Heather Munafo! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Thanks, Heather Munafo!If you enjoyed this- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Harness Data for Marketing Success
In this episode I had the opportunity to sit down and chat with Michael Heidner, who holds the position of Vice President of Analytics and Business Intelligence at Foundation Direct as well as Ben Yehle, who is the Measurement Lead at the Foundation.During our discussion we delved into the intricacies of analytics and explored how data driven decision making is shaping the evolving landscape.What We Discuss In The Episode:1. Have you ever pondered how success in the industry goes beyond car sales?2. Are you curious about the vast amount of data that can be found in digital automotive showrooms?3. Would you like to understand how adopting a perspective on data analytics can redefine your dealerships measures of success?If any of these questions have sparked your curiosity then get ready for an experience. This episode focuses on demystifying data analytics and equipping you with tools to navigate this realm effectively.The Significance Of Digital ShowroomsOur conversation shifts towards discussing how important digital showrooms are, within the world of automobiles.Mike stressed the importance of dealership websites pointing out that they receive a 700 visits making them a crucial point of contact, for potential customers. However the real key to success lies in understanding which touchpoints truly have an impact on the customers journey.During our discussion Mike and Ben shared insights on how data analytics can help dealerships analyze customer behavior track their significant touchpoints and optimize their online strategies accordingly. The ultimate goal is to ensure that dealerships effectively capture leads and drive sales using data driven approaches.Transitioning from Uncertainty to ClarityOne aspect that emerged from our conversation was the pressing need for transparency in analytics. The industry has long operated in ambiguity when it comes to measuring marketing success. Fortunately times are changing.Mike and Ben encouraged dealerships to embrace a start with Google Analytics 4 (GA4). This clean slate provides dealerships with an opportunity to redefine success metrics and develop strategies based on what matters to them. It's a chance for them to move away, from practices and embrace a future driven by data.If you've ever wondered how to go beyond measuring success solely based on car sales or how to effectively utilize the abundance of data at your disposal this episode serves as your guide, for navigating the future of measurement in the industry.Listen to the full episode for insights and context from Michael Heidner & Ben Yehle! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Thanks, Michael Heidner & Ben Yehle!If you enjoyed this episode featuring Michael Heidner & Ben Yehle, support us by clicking the links! Connect with Ben Yehle on LinkedInConnect with Michael Heidner on LinkedInConnect with Michael CirilloConnect with Michael on LinkedInMore Dealers Are Choos- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Kiera Fogg & Alva Senow: Is AI The Future of Car Buying?
Kiera Fogg is the Vice President of Customer Experience and co-founder at Ribit, and Alva Senow is the Vice President of Sales and Finance at Ribit. Together, they've brought a revolutionary solution to the automotive industry with Ribit AI - Reinvention Initiative Between Industry and Technology.In this episode, we dive deep into the world of artificial intelligence dissecting the misconceptions and unveil AI's true potential for auto dealerships. In an industry where AI is met with mixed reactions, we dive deep into how dealerships can leverage AI to build genuine and lasting relationships with their customers.The Birth of Ribbit AIKiera and Alva share how they came up with Ribit AI, revealing how the two found their way into the automotive industry and developed a groundbreaking tool to transform customer outreach.Ribit AI's Unique ApproachRibit AI isn't just a tool; it's a strategy. Alva and Kiera discuss how the tool helps dealers develop data strategies, optimize their databases, and create personalized customer journeys. They emphasize that the secret sauce lies in nurturing relationships and engaging customers authentically, not relying solely on automation.The Truth About AI in the Automotive IndustryWe discuss the crucial aspect of AI in the automotive industry. AI is not a magical solution that works independently; it's a tool. Think of it like a power tool. With human guidance, you would only expect a power tool to build an entire house. Similarly, dealers must use AI correctly and with expertise to achieve results.Dispelling Misconceptions About AIThere are numerous misconceptions surrounding AI, especially in the automotive industry. In this episode, we set the record straight, a conversation I've not had once or twice but many times emphasizing that AI Cannot replace humans. Instead, it complies with what we are already doing, allowing dealers to focus on what truly matters—building relationships and providing exceptional customer experiences. Creating Memorable ExperiencesIn the end, it's all about being memorable. Good customer relationship is king; these small gestures create lasting impressions, whether wishing customers a happy birthday or remembering their personal preferences. Dealerships that leverage AI effectively while keeping that in mind can increase sales and foster genuine connections that keep customers returning.Listen to the full episode for insights and context from Kiera Fogg & Alva Senow! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Thanks, Kiera Fogg & Alva Senow!If you enjoyed this episode featuring Kiera Fogg & Alva Senow, support us by clicking the links! Connect with Kiera Fogg on LinkedInConnect with Alva Senow on LinkedInConnect with Michael CirilloConnect with Michael on LinkedIn- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Andrew Myers: How To Win Customers with Video Content
Andrew Myers is the owner of Parachute Video Ads. Andrew began in sales and marketing from as young as the age of 16 years old, selling toys door to door which eventually led him to stumble into the world of selling cars at staffed event sales all over the country. This led to the founding of a renowned video studio in Seattle, What's Next Media, which focused on automotive sales videos, eventually acquired by an automotive advertising firm.His next venture revolutionized video advertising. Instead of one-off ads, Andrew crafted a system of interconnected videos that mirrored natural sales conversations, benefiting small businesses. Andrew's dedication to training and simplifying video content creation removed barriers for businesses and individuals.What We Discuss In This Episode:The Power of Good Content: Andrew emphasizes the importance of being the arbitrator of good content. Discover how AI can assist in content creation but why it's your subjective judgment that ultimately defines success. Learn why quality content will always shine through. Overcoming Sales Challenges: Uncover the secrets of effective personal branding in automotive sales. Andrew shares strategies that help salespeople connect with their audience, build trust, and inspire action. Learn why it's not about being 'too ugly for video,' but about delivering value to your customers.The Process Matters: We stress the significance of having a streamlined process in place for video creation. Learn practical techniques for creating engaging videos, including the 45-second testimonial that hits multiple targets with one shot.The Humility Effect: Understand the power of humility in today's digital landscape. Discover how sharing customer stories and allowing customers to participate in the conversation can boost your personal brand and dealership's reputation.Sales Through Service: Explore the idea of selling through service. Andrew shares how adopting a service-oriented approach and putting the customer's needs first can drive sales and lead to long-term success.Keeping the Connection: We discuss the importance of maintaining a connection with your customers over time. Learn how to leverage video to keep your dealership top of mind and build lasting relationships.The Power of a Personal Brand: Explore the profound impact of personal branding, as exemplified by Robert Weissman, and why it's crucial in the automotive industry.With a personal brand, there are so many ways to increase your income, find a position within a dealership and increase profitability to the store, which creates a win-win situation for everyone.Listen to the full episode for insights and context from Andrew Myers! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Thanks, Andrew Myers!If you enjoyed this episode featuring Andrew Myers, support us by clicking the links! Connect with Andrew Myers on LinkedInConnect with Michael CirilloConnect with Michael on LinkedInMore Dealers Are Choosing To - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
SPECIAL ANNOUNCEMENT: Don't Miss This!
Imagine an automotive conference that is as much educational as it is fun. Imagine not only getting to learn from the speakers but also networking with them! I'm talking about speakers like Jesse Cole, the owner of the Savannah Bananas baseball team, and Dr. Nicole Lipkin; a renowned Psychologist and leadership consultant. I'm also talking about industry juggernauts like Patrick Abad, Liza Borches, and dozens more. ASOTUCON is a one-of-a-kind automotive conference, and for a limited time, DPB listeners get access to 50% off! Visit https://www.asotucon.com and use code: thedpb to claim 50% off now. It's a no-brainer, gang. Will I get to see you there?- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Janae Andrews: How To Sell More Cars At Your Dealership
Janae Andrews is the Sales Leader at Andy Mohr Chrysler Dodge Jeep Ram. In this episode, we dive into Janae's journey, uncovering the secrets behind her remarkable success and her unique approach to car sales.In less than 3 years, Janae Andrews went from selling appliances at a local electronics shop to becoming one of the country’s top automotive salespeople. This Hyundai seller works on the floor and averages upwards of 50 deals per month, including monster months like June of 2020, which saw Janae put more than 70 vehicles on the road. Just as impressive as her skills is that her sales are achieved without the help of assistants.Although she is a car-selling superstar now, her automotive career didn’t get off to a great start. Janae said that, at first, she hated the car business. This could be because she didn’t quite grasp the process of selling cars. In her previous line of work - selling appliances - customers tended to do business on the same day. Often, car shoppers require more nurturing. It was a whole new experience. In order to build her own customer base, Janae began to market herself within her local community. Ensuring that the people she comes in touch with know she sells cars is a cornerstone of her marketing plan.“Every contact is a potential contract.”Her personal touch marketing didn’t stop there. Other forms of creative advertising - sponsoring birthday parties, for example - help spread her reach within the community. She also uses social media as a promotional platform.Once these new shoppers come to the dealership, they are introduced to a personalized, yet speedy, sales process. Janae is usually able to turn these shoppers into buyers in under 90 minutes. This rapid turn-around is a win-win: Making deals quickly allows Janae to sell multiple cars in a single day. Customers likely appreciate the fast sale, as time spent in a dealership is usually called out as a buyer pain point.Thanks to a creative marketing plan, a dynamic personality, and sales skill that are off the charts, it should come as no surprise that Janae Andrews is now part of an incredible elite group of top performing sales people in the country.Tune in to discover what it takes to be driven, determined, and destined for greatness in your career.Listen to the full episode for insights and context from Janae Andrews! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Thanks, Janae Andrews!If you enjoyed this episode featuring Janae Andrews, support us by clicking the links! Connect with Janae Andrews on LinkedInConnect with Michael CirilloConnect with Michael on LinkedInMore Dealers Are Choosing To Partner with FlexDealerLooking for a reliable, high-performance dealership marketing partner? Visit https://www.flexdealer.com to discover why more and more dealers are choosing them over big-box providers.- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Jesse Cole: The Car Buying Experience Should Be Longer!
Jesse Cole is the founder of Fans First Entertainment, which owns and operates the Savannah Bananas and the Party Animals. The Bananas have sold out every game since their first season and have a waitlist for tickets in the thousands. They have entertained millions of fans in Savannah and at ballparks all over the country on their Banana Ball Tour. The Bananas have been featured on MSNBC, CBS Sunday Morning, Access Hollywood, HBO Real Sports, CNN, and ESPN.In this special edition, thanks to the Auto Collabs Podcast Me, Paul J. Daly and Kyle Mountsier engage in a thought-provoking conversation with the remarkable Jesse Cole, the genius behind the Savannah Bananas baseball team. If you think buying a car should be a chore, think again!We delve deep into the mind of Jesse Cole and uncover the secrets behind the remarkable success story of the Savannah Bananas. Discover how they transformed the traditional baseball experience into a two-hour extravaganza of non-stop entertainment, creating fans instead of customers.What We Discuss In This Episode:Redefining Customer Experience: We dive into the world of Jesse Cole, where customer experience isn't just about buying a product; it's about creating unforgettable memories. Creating Fans, Not Customers: Explore the concept of transforming customers into fans. Uncover how a remarkable experience can make your customers want to stay longer, engage more, and become advocates for your brand. Find out how Jesse's approach can revolutionize the automotive industry's perception.Eliminating Friction: Join the conversation on the importance of eliminating friction points in the car buying process. Understand how simplifying paperwork, streamlining processes, and providing convenience can lead to a car-buying journey that customers never want to end. Jesse shares his behind-the-scenes insights into the Bananas' journey, revealing their journey of eliminating friction points and frustrations in the customer experience. Attracting, Not Recruiting: Discover the power of attracting the right people who resonate with your vision. Jesse shares how being clear about your brand and values can magnetize individuals who resonate with your vision. Creating Unforgettable Moments: Unveil the magic behind creating unforgettable moments in your customer journey. Find out how Jesse's "Kiss Goodnight" can inspire you to add the perfect encore to your business interactions, leaving customers wanting more.Join us as we uncover the magic behind the Savannah Bananas' success and explore how their principles can revolutionize your business. Get ready to be inspired, entertained, and motivated to redefine customer experience.Want to hear more from Jesse? Catch him live at ASOTUCON. Grab your tickets here 👉 https://www.asotucon.com/ticketsListen to the full episode for insights and context from Jesse Cole! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Thanks, Jesse Cole!If you enjoyed this episode featuring Jesse Cole, support us by clicking the links! - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Stay Ahead of the Curve: Why Dealers Can't Afford to Miss ASOTUCON
In this episode we dive into the world of ASOTUCON joined by two industry heavyweights, Paul Daly and Kyle Mountsier. In this episode we kick things off with a question that's been buzzing in the minds of industry professionals: Why should ASOTUCON be on your radar? What sets it apart from the multitude of automotive conferences out there?ASOTUCON isn't just about workshops and panels; it's an experience. Live music, top-notch food, and a welcome reception at a dealership that boasts a state-of-the-art service department—now, that's something you won't find at your average conference.What to Expect at ASOTUCONA Hub for PractitionersASOTUCON draws inspiration from events like South by Southwest. It's not just about a single topic; it's where practitioners from different corners of the automotive industry converge. Here, you'll meet people who are deeply invested in their work, ready to share ideas and tackle industry challenges head-on.Fostering CollaborationThe keyword here is collaboration. ASOTUCON is where you connect with people who can help you find solutions to roadblocks and discover new approaches. It's about building relationships that last far beyond the event itself. It's not about collecting a stack of business cards; it's about forging lasting relationships with like-minded professionals.A Paradigm-Shifting Experience ASOTUCON isn't just another run-of-the-mill automotive conference. It's a game-changer. Imagine an event where industry professionals come together not only to share insights but to actively collaborate and create solutions. It's a place where you're encouraged to think differently, challenge the status quo, and explore innovative approaches to common industry challenges.Unique Learning Spaces ASOTUCON offers a diverse range of learning spaces. Whether you prefer keynote-style presentations in Studio One or lively panel discussions in Studios Two and Three, there's something to suit your learning style. These sessions cover a wide array of topics, ensuring you leave with a wealth of knowledge.ASOTUCON isn't just another conference—it's a movement. And if you want to be part of the future of the automotive industry, mark your calendars, get your tickets, and prepare for an unforgettable experience from September 25th to 27th. Don't miss ASOTUCON!Stay ahead of the curve, challenge the status quo, and join us at ASOTUCON. We'll see you there!Listen to the full episode for insights and context from Paul Daly & Kyle Mountsier! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Thanks, Paul Daly & Kyle Mountsier!If you enjoyed this episode featuring Paul Daly & Kyle Mountsier, support us by clicking the links! Connect with Paul Daly on LinkedInConnect with Kyle Mountsier on LinkedInGet Tickets: ASOTU CONConnect with Michael CirilloConnect with Michael on LinkedInMore Dealers Are Choosing To Partner - - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Charles Cannon: How to Accelerate Growth In Your Automotive Career
Charles Cannon is the General Manager at Lexus of Serramonte. Charles Cannon developed a passion for the car business during his career of over 20 years. Along with Rules to the Game, he has also written a book called The 10 Things to Look for in a Professional Salesperson. Charles has been a high-producing salesperson, sales manager, and General Sales Manager throughout his career in the automotive industry.What We Discuss In The Episode:In this episode we explore Charles's journey from a serendipitous entry into the automotive world to becoming a prolific leader in the industry.Episode Highlights:From Sales to Leadership: The TransitionCharles reflects on the pivotal moment when he embraced the challenges and responsibilities of leadership. His insights into the transition from being a top salesperson to a manager shed light on the distinct skill sets required for both roles.Rafting a Personal Brand and Embracing Digital EvolutionCharles delves into his approach to personal branding and marketing, which sets him apart in the industry. His willingness to adopt new technologies and embrace social media early on highlights the importance of innovation and adapting to the evolving landscape.The Power of Transparent and Effective LeadershipCharles emphasizes the value of humility and transparency as cornerstones of effective leadership. He shares personal stories and lessons from his journey that underscore the significance of building trust, providing feedback, and genuinely caring for the well-being of team members.In a world where leadership lessons can often seem vague and distant, this episode brings you face-to-face with the riveting journey of Charles Cannon. From accidental beginnings to deliberate leadership, Charles's candid storytelling and poignant insights create an immersive experience that resonates deeply. Key TakeawaysThe importance of personal branding and innovation in the ever-evolving digital landscape.The distinction between being a top salesperson and an effective leader.The power of humility, transparency, and genuine care in leadership.Balancing personal well-being with professional success for optimal leadership performance.The value of embracing challenges, growth, and learning on the path to success.Listen to the full episode for insights and context from Charles Cannon! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Thanks, Charles Cannon!If you enjoyed this episode featuring Charles Cannon, support us by clicking the links! Connect with Charles Cannon on LinkedInConnect with Michael CirilloConnect with Michael on LinkedInMore Dealers Are Choosing To Partner with FlexDealerLooking for a reliable- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook
Mathew Growden: Are Google Vehicle Ads Worth It?
Mathew Growden is the Head of Auto Retail Team and Answerer of Automotive Retail related questions at Google Canada.In this episode we dive deep into the world of Google Vehicle Ads. We explore the intricacies of this powerful marketing tool and uncover hidden insights that can reshape your dealership's strategies. Episode Highlights:In an era of shifting dealer practices and evolving consumer expectations, the automotive landscape has witnessed significant transformations. In this episode we delve into these changes and their implications for vehicle advertising. Understanding the Dynamics: How and Why Vehicle Ads WorkThe more precise the question and the answer, the more cost-effective the campaign becomes. This relevance leads to lower costs per click, more economical leads, and better business outcomes—a formula that spells success for dealerships.Cracking the Code: Unveiling the Benefits of Vehicle AdsThese ads not only offer cost advantages but also provide valuable data insights into consumer behavior through the sales funnel. Mathew explains how running vehicle ads compels dealerships to refine their data accuracy and merchandising strategies. It's not just about selling—it's about embracing data-driven operations and capitalizing on unexpected insights.The Journey of Value: How to Optimize Conversion ValuesMathew shares valuable insights on how dealerships can determine the worth of their conversions and align them with their business objectives. By assigning appropriate values to different conversion points, dealerships can ensure that their campaigns optimize for the right outcomes, delivering tangible results and avoiding the pitfalls of inadequate optimization.Why You Should Tune In:Are You Maximizing Vehicle Ads' Potential?Discover how Google Vehicle Ads aren't just about advertising; they're about data refinement and operational excellence. This episode uncovers how embracing the tool's features can enhance your dealership's entire online presence.Unlocking Strategic Insights:Unearth the subtle yet impactful nuances of vehicle ads, from naming conventions to data enrichment. Learn how paying attention to the finer details can be the key to unlocking strategic insights and driving greater consumer engagement.Beyond the Surface:Explore beyond the surface of Google Vehicle Ads and uncover how they're reshaping the automotive marketing landscape. From operational efficiency to shopper satisfaction, this episode reveals the hidden depths of this transformative tool.Listen to the full episode for insights and context from Mathew Growden! ⭐️ Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! Thanks, Mathew Growden!If you enjoyed this episode featuring Mathew Growden, support us by clicking the links! Connect with Mathew Growden on LinkedInConnect with Michael CirilloConnect with Michael- - -Leave a Review:If you're enjoying the podcast, we'd love an honest review here. - - -Socials:Follow on LinkedInFollow on YouTubeFollow on Facebook