The Independent Dealer Podcast
Jeff Watson & Luke Godwin
Updated 2 days agoA podcast for Independent Used Car Dealers to get help on how to improve their dealerships and their life. As current used car dealers, Luke and Jeff find the best advice from industry experts and other successful dealers. If you want to learn and grow your business with like minded used car dealers tune in each week. "Dealers Helping Dealers"
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Episodes (466)
#65 - Brittany Hibdon - How They Built This
Brittany has been in the auto industry her whole life. She has done it all from the bottom to the top. She now operates a massively successful dealership in northern California. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#64 - Brandon Bartley - How They Built This
Brandon shares with us his ups and downs of the auto industry and how many horses it takes to built a car lot. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#63 - MM - Prepare for 2020
As the year comes to a close, now is the time to reflect on your 2019 achievements and make plans for 2020.
#62 - Craig Anthony - Youtube For Selling Cars
Craig is a Youtube expert. He uses his unique insight as a car dealer to create popular content for his Youtube channel. All his content and awareness online leads to more sales at his dealership. Craig will share with us his tips for leveraging Youtube at your dealership. Enjoy. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#61 - MM - How They Built This Series Coming Soon
Heads up on our December podcast and our How They Built This series.
#60 - 3rd Party Listing Websites
To cargurus or not to cargurus? That is the question. We talk all about 3rd party listing sites. Who are they, and why should we tolerate them.
#58 - Braden Wilson - Year End Tax Advice
Braden Wilson a long time CPA specializing in the automotive industry joins us to talk about tax planning. What your dealership should be doing to ensure you don't over pay on your income tax. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#58 - Customer Lifetime Value
What does it mean to have "raving fans" for our dealership? What can it mean to our bottom line, and how can we get more customers to be "evangelists" for our brand. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#57 - MM - The tax man cometh
Time to plan out your year end tax strategy.
#56 - Shawn Hays - Build Your Brand
We get to know Shawn Hays the co-founder of the Sales Hustlers movement and author of the book Build Your Brand. Shawn has leveraged social media to build his personal brand and open doors that he never thought were possible. You can connect with Shawn on his FB page "Shawn Hays Your Car Guy" Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#55 - MM - Inspect Your CRM
Hope youre ready for a great week! Take a min and check your CRM. Are ALL leads being worked right? Sometimes we dont need "more" leads, we need to handle our current leads right. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#54 - Dan Reel - Opening A Second Location
Dan Reel joins us again to talk about his adventure into opening a second location. Its been a long, well thought out decision to expand from where he is now into a larger market. Hope this helps all dealers that are thinking of expanding. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#54 - MM - Best Lead Is Under Your Finger Tips
The best place to get a hot lead is your CRM. Sell to those you have already sold to. Get referrals from them, be their hero and create super fans. Watch the leads come rolling in.
#53 - Work On It, Not In It
Luke and Jeff share their thoughts on how we can focus on what is really important at our dealerships. How do we keep from getting caught up working IN our businesses when we should be working ON our business. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#52 MM - Who’s Educating You
Get educated.
#51 - Time To Line - NABD2019
Luke's presentation on how to get your vehicles to the front line faster. Inventory turn is so important to a car dealer. Inefficiency and "lot rot" can kill a dealers net profits. Understand what your daily cost is to hold a car in inventory. Enjoy! Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#50 - NABD 2019 - Expo Hall Mashup
Join us as we interview 5 vendors from the 2019 National Association of Buy Here Pay Here Dealers convention in Chicago. These are products that we think are new and innovative and just might be of use to you. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#49 - Matt McMurray - Fixed Operations
Matt is the owner of Campus Automotive a 30 employee full service repair shop. He shares with us his tips and tricks for running a successful modern repair facility. Fixed operations can be a major profit center for your dealership if you treat it like an independent business. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#48 - Monday Minute - BHPH Aint Car Sales
This week is NABD in chicago. Be sure you get educated on how to run a successful BHPH if youre new or even if your seasoned. Look forward to some notes and highlights from the week.
#47 - Gordon Tormolen - National Policy Conference 2019
Gordon joins us from DC where National Policy week is happening. He and 230 other independent dealers are making the rounds to clean up government and educate our legislators on why Independent Dealers need to be heard. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealerThank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#46 - Monday Minute - Get Involved
Have a great week and join your local association. Get involved!
#45 - Part 2 - Variable Expenses
We continue our discussion on expenses. What does it cost you to sell a car? What are your fixed expenses regardless of how many cars you sell each month. Plan and budget for fixed expenses. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#44 - Monday Minute - Consistancy is the name of the game.
Be consistent. Plan and schedule. Execute on that plan! Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#43 - Fixed vs Variable Expenses
Luke and Jeff discuss the difference between fixed and variable expenses at your dealership and why you should know the difference. Its very important to track your costs and know what it cost you to sell 5 cars or 50. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#42 - Monday Minute - Know your #'s!
If you dont know your numbers, you dont know nothin'! Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer