The Independent Dealer Podcast
Jeff Watson & Luke Godwin
Updated 2 days agoA podcast for Independent Used Car Dealers to get help on how to improve their dealerships and their life. As current used car dealers, Luke and Jeff find the best advice from industry experts and other successful dealers. If you want to learn and grow your business with like minded used car dealers tune in each week. "Dealers Helping Dealers"
Are you the creator? Claim this podcast
Episodes (466)
#41 - O'Hara Howard - Wholesaler Relationships
This week we meet O'Hara Howard and find out why we all need to have relationships with local wholesalers. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#40 - Monday Minute - Staff Size
Got too many employees or not enough? Both answers are right
#39 - Nick Markosian - Lease Here Pay Here
Nick is the owner of 3 LHPH locations. He shares with us why he does leasing and why it might be smart for you also. This is a great episode if you have ever wondered how lease here pay here works. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#38 - Monday Minute - Digital Dealer 2019 Vendor Highlights
Short interviews with 3 vendors that stuck out to me as i walked to halls of Digital Dealer 2019. If you want to know more about them reach out. Webbuy.com Gubagoo.com carsaver.com Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#37 - Mark Weida - Lessons From A Lifetime In The Auto Industry
Mark shares with us his story and insights from a lifetime in the auto industry. From new car store GM to independent operator, Mark has seen and done it all. Listen in and learn from those that have gone before us. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#36 - Monday Minute - CIADA Part 2
Here is part 2 of Luke & Marshall presenting at CIADA 2019. They wrap it up with a plead for us to make a plan and take action. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#35 CIADA Presentation - Part 1
This week we get to listen in on the first half of Luke and Marshall Zoerner presenting at CIADA 2019. They share with us some great info about training and making sure our staff knows ours sales process. Be sure to tune in next week for part 2. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#34 - Monday Minute - Deceptive Pricing Practices
Lately it seems more dealers have been trying to game how they price their cars. DONT DO IT! Be an honest dealer and the customers will find you. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#33 - Bert Straub - The Ins & Outs of Being a CAC Dealer
Bert is uniquely qualified to educate us on the skills it takes to be a successful partner with Credit Acceptance Corp. In this episode we talk about who should be on this program, what inventory you need to stock and how to know if you're being profitable. If you have ever wondered if the CAC program might be right for your dealership this interview will answer your questions. Enjoy. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#32 - Monday Minute - Rental Car Rant
Luke will share with us his warning on the rental car business. Be smart and check your state laws before you get in too deep.
#31 - Marshall Zoerner - Why We Train Our Staff
Marshall joins us this week to talk about his process for training his staff. The 3 types of meetings and how to make sure your staff gets the education they need to succeed. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#30 - Dave Keller - Top 5 Bookkeeping Tips
Dave joins us and shares his top 5 tips for bookkeeping that all independent dealers need to be aware of. Knowing your numbers as a business owner is crucial to success. Take the time to get educated and keep an eye on your $. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#29 - Eric Freeman - Scaling Your Dealership
This weeks episode is a powerful lesson on scaling your dealership. When to add a location. Why you should add a location. What to do when you feel you're ready to expand. Eric shares his experience doing it the wrong way and the right way. Get out your pen and paper this one will blow your mind! Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#28 - Dealer Interviews at NIADA
We had the opportunity to interview 5 different rockstars in the independent dealer world. These are short interviews full of powerful information and tips for running your life and dealership from successful dealers. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#27 - Maintaining a Great Online Reputation in Your BHPH Operation
From NIADA convention 2019 we have the audio of Luke's presentation on maintaining a great online reputation. Learn some insight on how to respond to negative reviews and how to foster positive ones. To get access to ALL the amazing sessions from NIADA 2019 contact our friends at NIADA. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#26 - Chatbots And Why We Need Them
We chat with Robert MacBeth of Alchemical Bot. He is an expert in chatbots for business and explains to us how we can use them to drive leads to our dealerships. There are many applications from fielding FAQ's to prequalifying Facebook marketplace leads. Here are some links to the products we talk about: Manychat.com Alchemical-bot.com To test an example of a chatbot pre-approval flow that Jeff built with Manychat. Message his dealership 4 Seasons Auto the word "#artieapproved" then follow the bot. At the end type "unsubscribe" Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#25 - Action Items From Convention
We recap and share with you our takeaways from the 2019 NIADA Convention. A week packed with so much great information and so many rock star dealers. We took home pages of notes. This episode we talk about some of our favorite sessions and speakers.
#24 - 2019 Niada Convention - Vendors
In this quick episode we take you to the expo hall of the 2019 NIADA/NABD convention in Las Vegas to meet 5 random vendors. We hope to give you information on a couple vendors that stood out to us as new or interesting. None of these vendors Luke or I use so there is no bias or agenda. Wish we could have interviewed all of them... maybe next time. Enjoy! QuotePro Mircobilt Single Interest Weave Dominion Solutions Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
23 - How To Get The Most Out Of Conventions
NIADA convention is next week in Las Vegas. Whether you are attending or not this podcast will help you get the most out of your next convention experience. Attending these events is a great opportunity to meet your current vendors, interview potential new vendors, get educated on aspects of the industry, meet like minded dealers and take home an actionable plan to improve your dealership. Maximize your time and money spend by having a plan before you go.
#22 - Our 4 Tips For Staying Sane.
Some days locking the doors and walking away sounds like a good idea. When everything is going wrong and you're ready to burn the building down tune into this podcast for Luke & Jeffs 4 tips for staying sane as an auto dealer. These are helpful tips to prevent you from getting to meltdown mode. We are in a great industry with limitless potential. Keep a long term perspective and remember to laugh. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#21 - Justin Osburn - Improving The Retail Sales Process
This episode has tons of great practical information about improving you sales operation. Justin is an NIADA 20 group moderator and expert when it comes to sales, branding and operations. We cover sales process, social media marketing, staff training and many more actionable topics. ENJOY! Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Please subscribe, leave us a review and share with a friend. Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#20 - George Mammarella - BHPH Master
George is living proof that when BHPH is done right it can be rewarding and profitable. He shares with us his wisdom and advice from decades of being a master dealer. We touch on building a portfolio in a small market, Customer retention, selling your accounts, being an advocate for your customers and many more words of wisdom. Thank you for listening, we hope you learned something new. Let us know what you think. [email protected] Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#19 - Tim Byrd - Dealer Reinsurance
Tim Byrd an industry expert on dealer reinsurance company's. If you have ever wondered about setting up your own reinsurance company, this episode is for you! We answer all your questions: What is reinsurance? Difference between a warranty and a service contract? What is debt cancellation and collateral protection insurance? Tax benefits from reinsurance? Am I too small? Take action today! Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#18 - Joe Mok - An Industry Leader In Sourcing.
We cover so many valuable topics in this episode: When and why to open a second location, how to source inventory in the digital age, the importance of having great lender relationships. Joe has years of insight from running his own dealership and venturing into digital with his Turn Auctions platform. Enjoy! Remember to share the podcast with your dealer friends: Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer
#17 - Leigh Anne Thompson - The Power Of The On-line Review
This week Leigh Anne, the founding member of the Independent Dealer Facebook page, shares with us the origins of the FB group. Also, we talk on-line reviews. Where is the best place to focus your efforts, how to get more reviews and what to do with those negative ones. Thank you for listening we hope you learned something new. Let us know what you think. [email protected] Connect with us online: https://www.facebook.com/groups/independentautogroup https://www.facebook.com/jlukegodwin https://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor: https://anchor.fm/theindependentdealer