The Independent Dealer Podcast

The Independent Dealer Podcast

Jeff Watson & Luke Godwin

Updated 2 days ago
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A podcast for Independent Used Car Dealers to get help on how to improve their dealerships and their life. As current used car dealers, Luke and Jeff find the best advice from industry experts and other successful dealers. If you want to learn and grow your business with like minded used car dealers tune in each week. "Dealers Helping Dealers"

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Episodes (466)

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#306 - How I Built This w/ Dave Guttenberg

David left his new car career to pursue the dream of owning his own dealership. Hear how he uses market data to be successful. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. TaxMax refund filing service. Use code “VIP” for 40% offhttps://www.taxmax.com Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

Dec 28, 2023 42 min

#305 - How I Built This w/ Greg Barrett

Culture is the key. Listen in on how Greg grew to 8 stores in 25 years. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. TaxMax refund filing service. Use code “VIP” for 40% offhttps://www.taxmax.com Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

Dec 21, 2023 36 min

#304 - How I Built This w/ Greg Reine

Greg started Auto Liquidators in Texas 32 years ago. He has grown his bhph operations into 2400 accounts mostly debt free. Hear his story. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. TaxMax refund filing service. Use code “VIP” for 40% offhttps://www.taxmax.com Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

Dec 15, 2023 42 min

#303 - How I Built This w/ Ben Wheat

Ben dropped out of law school to pursue his dream of being a dealer. Humble beginnings to selling 150 vehicles per month from a 5 acre indoor facility. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. TaxMax refund filing service. Use code “VIP” for 40% offhttps://www.taxmax.com Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

Dec 07, 2023 43 min

#302 - The Retail Doctor Marshall Zoerner

Friend of the podcast Marshall talks us through rough times in retail. How to stay focused and fix a slow sales month. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. TaxMax refund filing service. Use code “VIP” for 40% offhttps://www.taxmax.com Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

Nov 30, 2023 46 min

#301 - The Art Of The Service Department

Edgar Rodriguez shares with Luke his philosophy on culture and consistency in following systems at his repair facility. From LHPH Summit 2023 in San Diego. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. TaxMax refund filing service. Use code “VIP” for 40% offhttps://www.taxmax.com Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

Nov 23, 2023 39 min

#300 - Looking Back 5 Years And 300 Episodes

The boys reached the milestone of episode 300. Its taken 5 years and caused Jeff to go bald but its all been worth it. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. TaxMax refund filing service. Use code “VIP” for 40% offhttps://www.taxmax.com Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

Nov 16, 2023 27 min

#299 - How I Built This w/ Stan Sumrall

An interview with Stan from LHPH Summit 2023. Luke talks with Stan about the ups and downs he has endured over his long career. You're only done if you don't get back up. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. TaxMax refund filing service. Use code “VIP” for 40% offhttps://www.taxmax.com Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

Nov 09, 2023 50 min

#298 - Do You Know What Time It Is?

Tax Time! With refund season around the corner get setup with Tax Max now to get more cash. Use promo code "VIP" for 40% off the Tax Max VIP package. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. TaxMax refund filing service. Use code “VIP” for 40% offhttps://www.taxmax.com Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

S4E298 Nov 02, 2023 32 min

#297 - Being Resilient In Tough Times

Throwback to our interview with Michael West. In turbulent times its import to be tough and keep fighting for your goals. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

Oct 26, 2023 42 min

#296 - Do You Have A Board Of Directors?

Don't reinvent the wheel. Luke & Jeff spent a few days with their "board of directors" in an effort to be better operators. They share their top takeaways from their 20 Group meeting. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

Oct 19, 2023 39 min

#295 - Time To Tune Up Your Turn Time

Dare joins us again to talk retail. Why turn time is crucially important to your dealership these days and why you should be continually training your staff. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

Oct 12, 2023 37 min

#294 - See You At BHPH Dealer Forum 2023

BHPH dealers! See you at the Dealer Forum 2023. Indianapolis Nov 13-15. Come hang out with Luke & Jeff... and 100 other BHPH/ LHPH dealers. Sure to be a good time! Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

Oct 05, 2023 32 min

#293 - From Wholesale To Retail w/ Donald Sullivan

Donald shares with us his families story of a successful wholesale operation converting to a retail dealership. He also explains some unique ways he has created efficiency in his operations and his top 2 pieces of advice for dealers. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

Sep 28, 2023 46 min

#292 - 3 Reasons Your Employees Wont Stay from CIADA 2023

Luke presented this session at Carolina's 2023 convention. Get some tips and insight that will help you attract, grow and retain your top employees. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

Sep 21, 2023 48 min

#291 - Battle Of The Payment Processors

What to know the best payment processing company for your BHPH dealership? We talked to the top 3 companies and breakdown the pros & cons of each. Enjoy. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

Sep 14, 2023 44 min

#209 - Selling Your Dealership?

The boys discuss hot topics this week including the looming new car strike, rise in delinquencies and how to buy or sell a dealership. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

Sep 07, 2023 30 min

#289 - Inventory Sourcing - Housekeeping Series

Now is a good time to reevaluate how and where you get your inventory. Determine your most profitable sources and develop new ones. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

S4E289 Aug 31, 2023 31 min

#288 - Key Performance Indicators - Housekeeping Series

Tracking your KPIs frequently is crucial to knowing the health of your dealership and which way it is trending. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

S4E288 Aug 24, 2023 26 min

#287 - Reconditioning - Housekeeping Series

This week the boys talk about how to speed up your time 2 line and other tips for smoothing out your reconditioning process. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

S4E287 Aug 17, 2023 23 min

#286 - Buckeye Buys Berkshire

Big news from the Buckeye crew. Bringing Berkshire under the Buckeye umbrella will help clients of both companies have access to more reinsurance products. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

Aug 10, 2023 20 min

#285 - Training - Housekeeping Series

Lets take a look at how we train our employees this week. Summer sales can be slow, so now is a great time to revisit your staff training processes. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Unfair Advantage Automotive Mastermind Group August 3 2023https://unfairadvantagemastermind.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

Aug 03, 2023 21 min

#284 - Website Tuneup - Housekeeping Series

The dog days of summer are upon us. This is a great time to do some work ON your dealership. The next few weeks will be a "housekeeping" series to help you clean up a few key areas. We start off this week with the digital face of your dealership, your website. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Unfair Advantage Automotive Mastermind Group August 3 2023https://unfairadvantagemastermind.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

Jul 27, 2023 32 min

#283 - Tips For Transporting Your Vehicles

Shipping vehicles is the wild west of the automotive industry. Royce & Dana from Auto Hauler Exchange help us bring some law and order to this out of control expense. Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Unfair Advantage Automotive Mastermind Group August 3 2023https://unfairadvantagemastermind.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

Jul 20, 2023 48 min

#282 - TIADA Edition - Meet John Frullo

Special TIADA edition of the podcast the boys meet new executive director of the Texas association. John Frullo has a deep history with the used car industry and truck loads of experience in politics. Hope you enjoy Thank you for listening we hope you learned something new. Let us know what you think. -Leave us a [email protected] Support the businesses that support the podcast. Buckeye Dealership Consulting for all your education and reinsurance needshttps://www.buckeyereinsurance.com Primalend, lending options designed for your successhttps://www.primalend.com/ Unfair Advantage Automotive Mastermind Group August 3 2023https://unfairadvantagemastermind.com/ Please subscribe, leave us a review, and share with a friend. Connect with us online:https://www.facebook.com/groups/independentautogrouphttps://www.facebook.com/jlukegodwinhttps://www.facebook.com/sendtojeffw Listen to all our episodes on Anchor:https://anchor.fm/theindependentdealer Used car dealer, independent dealer, automotive, car sales, entrepreneur

S4E282 Jul 13, 2023 28 min