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246: Car Badges

246: Car Badges

All Torque Car Podcast Dec 13, 2025 35 min
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About this episode

Exploring the fascinating world of car badges, this episode delves into the history and significance behind some of the most iconic automotive logos. From Alfa Romeo's snake to Ferrari's prancing horse, the hosts discuss the stories and meanings that shaped these emblems. They also touch on the evolution of brands like Ford, BMW, and Toyota, revealing how cultural and historical influences play a role in their designs. With plenty of humor and banter, the episode offers a light-hearted yet informative look at the branding that drives the automotive industry.

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Technical Too Afraid to Ask
Term

headlights

"...the car thought it was daytime. And my headlights weren't on."

Headlights are the lights at the front of a car that help you see when it's dark. They are very important for driving safely at night or in bad weather.

Term

daytime running lights

"...driving like those F-wits with the daytime running lights with no back lights on. That's a funny."

Daytime running lights are lights that help make cars more visible during the day. They turn on automatically when you start the car, but they don't turn on the back lights, which can be dangerous at night if you forget to turn on your headlights.

Concept

Bathurst

"...talking about headlights now, we're coming back from Bathurst on the weekend."

Bathurst is a place in Australia famous for car racing. It has a special track where many important races happen, making it a popular spot for racing fans.

Car

BMW M4

"We took the four, the M4 that we race in the."

The BMW M4 is a fast sports car made by BMW. It's built for racing and has a powerful engine, making it fun to drive on both the road and the racetrack.

Car

Mazda Rx8

"Yeah. Not an RX-8. No."

The Mazda RX-8 is a sporty car that was made from the early 2000s to 2012 and is known for having a special type of engine called a rotary engine. It's a fun car to drive and has a unique look, which makes it popular with car lovers.

Term

flat tire

"And then after the light come on the dash, flat tire and I could sort of feel it."

A flat tire means that the tire doesn't have enough air in it, which can make it hard to drive. You usually need to fix or replace it to drive safely again.

Brand

Continental

"...I love Contis, but it's got a shit kind of Conti on it. I want to get a nice Conti."

Continental is a brand that makes tires for cars. They have different types of tires for different needs, like performance or all-season driving.

Brand

Alfa Romeo

"...So I'm going to raise a couple and we'll go through them. Alfa Romeo. Yeah."

Alfa Romeo is a car brand from Italy that makes stylish and sporty cars. They are known for their unique designs and have a long history in racing.

Brand

Audi

"...Audi. Visconti."

Audi is a well-known car brand from Germany that makes luxury cars. They are recognized for their high-quality vehicles and modern technology.

Brand

Horsch

"So the four companies were Audi, DKW, Horsch and Wanderer. Wanderer."

Horsch was another car company from Germany that made luxury vehicles. It became part of Audi when the companies merged.

Brand

Wanderer

"So the four companies were Audi, DKW, Horsch and Wanderer. Wanderer."

Wanderer was a car company in Germany that made vehicles. It joined with other companies to help form Audi.

Brand

DKW

"So the four companies were Audi, DKW, Horsch and Wanderer. Wanderer."

DKW was a car company in Germany that made cars and motorcycles. It was one of the companies that helped create Audi.

Brand

Volkswagen

"Now they're VW and Porsche. VW."

Volkswagen is a well-known car brand from Germany that makes many different types of vehicles, including cars and SUVs. It is one of the largest car manufacturers in the world.

Brand

BMW

"So BMW in 1916 used to make airplanes for the German Luftwaffe."

BMW is a famous car brand from Germany that started by making airplane engines. Now, they are known for making luxury cars and motorcycles.

Brand

Saab

"No, Saab. Saab. Sorry, Saab. I'll get to Saab."

Saab is a car brand from Sweden that is famous for making unique and well-engineered vehicles. They have a background in making airplanes, which is reflected in their car designs.

Term

badge

"So the badge is based on propellers."

A badge is the logo or symbol on a car that shows which company made it. It's like a name tag for the car brand.

Brand

Chevrolet

"Chevrolet, you know, the shape of the chev. Yeah."

Chevrolet is a car brand from the United States that makes many types of vehicles, including cars and trucks. It's one of the most well-known car brands in America.

Term

bow tie

"No, the bow tie. Bow tie. It's based on bow tie."

The 'bow tie' is the shape of the Chevrolet logo, which looks like a bow tie. It's a symbol that represents the Chevrolet brand.

Brand

Holden

"What about the Holden Kale emblem? Holden? Yeah."

Holden is a car brand from Australia that made many different types of cars. They were known for putting together cars from parts made by other companies and had a famous lion logo.

Brand

Opel

"And then they started, all the Holden built cars had a lion pushing a circular stone. Opel from Opel."

Opel is a car brand from Germany that makes different kinds of vehicles. They are known for their compact cars and have been part of a larger car company since 2017.

Car

Vauxhall Viva

"That's a Vauxhall Viva. Vauxhall. So an Australian designed the logo, so Vauxhall copied the Holden..."

The Vauxhall Viva is a small car made by the British company Vauxhall. It was popular in the 1960s and 1970s for being affordable and practical for everyday use.

Brand

Ford

"The Ford Oval. Ford? Okay. Ford, that Ford emblem is one of the most world's recognised brands."

Ford is a well-known car company that makes many types of vehicles, including trucks and cars. It was started by Henry Ford over a hundred years ago.

Brand

Ferrari

"Ferrari? Yeah. What's the emblem that the real F is?"

Ferrari is a famous Italian car brand known for making fast and luxurious sports cars. They are also well-known for their success in car racing.

Company

Pininfarina

"Oh no, that's Pininfarina. That was, that was designed by Pininfarina."

Pininfarina is a famous company in Italy that designs cars, including many Ferraris.

Term

Cavallino Rampante

"So the Ferrari, it's a prancing horse in Italian. It's a Cavallino Rampante."

Cavallino Rampante means 'prancing horse' in Italian and is the logo for Ferrari cars, representing their speed and performance.

Brand

Fiat

"...used to race for Alfa and Fiat in the 1920s."

Fiat is another well-known Italian car brand that makes a variety of cars, including small city cars and family vehicles. They have been around for over a century.

Concept

emblem

"...to use the horse as an emblem on the side of his car."

An emblem is a symbol or logo that represents a car brand. It's usually found on the car itself and helps identify the manufacturer.

Brand

Lamborghini

"...the bull, Lamborghini. You know why the bull came about?"

Lamborghini is another famous Italian car brand that makes very fast and stylish sports cars. Their logo features a bull, which represents strength and power.

Brand

Maserati

"...But when he made the car, he made the bull look a bit more menacing to attack the horse versus Ferraris. So Maserati. Oh, I do want to hear something bullshit."

Maserati is a famous Italian car brand that makes luxury sports cars. They are known for their stylish designs and fast performance.

Brand

Hyundai

"...Oh, I do want to hear something bullshit. Hyundai. The H."

Hyundai is a car company from South Korea that makes many different types of vehicles, including cars and SUVs. They are known for being reliable and affordable.

Brand

Mercedes

"...So Mercedes."

Mercedes is a well-known car brand from Germany that makes luxury cars. They are famous for their quality and advanced technology.

Concept

Gottlieb Daimler and Carl Benz

"So Mercedes came about was founded by Gottlieb Daimler and Carl Benz. So David Benz."

Gottlieb Daimler and Carl Benz are two important people who helped create the first cars. They started companies that eventually became the famous Mercedes car brand.

Brand

Peugeot

"...But Peugeot used a lion, but they had the logo from the 1850s."

Peugeot is a car company from France that makes various vehicles. They are known for their logo featuring a lion.

Car

Mclaren F1 Mclarens

"I've got books in there to read for Bathurst, for the six hour favorite. In the F1, McLaren's got banned for the... Yes."

The McLaren F1 is a really famous sports car from the 1990s known for being super fast and having a unique design with three seats. People talk about it because it was one of the best cars of its time and is still considered very special today.

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