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428: Jonathan Ward on the Toyota FJ Cruiser & ICON 4x4

428: Jonathan Ward on the Toyota FJ Cruiser & ICON 4x4

The Collector Car Podcast Jul 16, 2026 51 min
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About this episode

Jonathan Ward of ICON 4x4 explains how his FJ-based builds grew from a niche idea into a customer-driven business, with direct client feedback and engineering costs amortized over “hundreds of vehicles.” The conversation moves through ICON’s design and fabrication process, including Teflon-based powder-coat chemistry, aerospace-inspired interior sourcing, and aerospace-grade electrical assembly. Ward also details his early role in Toyota’s FJ Cruiser design studies, critiques FJ Cruiser door usability, and shares how ICON approaches modern Bronco-style engineering, suspension, and even an EV AWD drivetrain concept.

Technical Too Afraid to Ask
Term

CAD files

"So for example, for the Bronco, having built a couple hundred of them, we do small changes over time, refining CAD files, evolving trim, responding to client inquiries for new perversions of modernity."

CAD files are digital design drawings/models used to plan parts before they’re built. Updating them helps engineers tweak how components fit and work together.

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Term

solid axle

"So my inside voice is going, well, it is a two ton solid axle, short wheel based vehicle."

A solid axle connects the left and right wheels with one rigid bar. When one wheel hits a bump, the other wheel is affected too, so the ride can feel more “truck-like” than a setup where each wheel moves independently.

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short wheel based vehicle

"So my inside voice is going, well, it is a two ton solid axle, short wheel based vehicle."

Wheelbase is the distance between the front and rear wheels. A shorter wheelbase often makes a vehicle feel quicker to turn, but it can also make it feel less smooth or stable over rough roads.

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four-wheel independent suspension

"So we had already developed a wonderful four wheel independent suspension chassis with rack and pinion steering and other refinements that is distinctly more of a car like ride."

Independent suspension means each wheel can react to bumps on its own. That usually makes the ride smoother and helps the tires stay in contact with the road on rough surfaces.

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rack and pinion steering

"So we had already developed a wonderful four wheel independent suspension chassis with rack and pinion steering and other refinements that is distinctly more of a car like ride."

Rack-and-pinion steering uses a gear rack that moves side-to-side with a pinion gear to turn the wheels. It’s commonly associated with more direct, precise steering feel compared with older steering designs like recirculating-ball systems.

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Brand

Morrison

"So we had developed that for 47 to 53 Chevy pickups with our Morrison."

Morrison is the name tied to the suspension/chassis work mentioned here. Think of it as the specialist providing the engineered parts that help a classic truck ride and handle more like a modern vehicle.

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Car

Bronco

"stance about literally about five inches lower ride height than our existing Bronco with significant ground clearance, rack and pinion, four wheel independence."

The Bronco is Ford’s off-road SUV. They’re talking about adjusting things like ride height and suspension so it can handle rough terrain better without feeling too harsh or unstable on regular roads.

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Term

ride height

"stance about literally about five inches lower ride height than our existing Bronco"

Ride height is how high the car sits off the ground. Changing it can affect how stable the vehicle feels on normal roads and how easily it clears bumps and rocks off-road.

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ground clearance

"with significant ground clearance, rack and pinion, four wheel independence."

Ground clearance is how much space there is between the bottom of the vehicle and the ground. More clearance helps the car avoid hitting obstacles when you’re off-road.

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Term

four wheel independence

"with significant ground clearance, rack and pinion, four wheel independence."

Four-wheel independence means each wheel can react to bumps on its own. That usually helps the tires stay in contact with the road or trail for better control.

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Term

prototype

"The first proto is active in the shop should be done soon."

A prototype is an early test version of a vehicle idea. They build it to see if the changes work before committing to the final production design.

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Brand

Fox Racing

"related to like, you know, recently we left Fox Racing and partnered with Ryger,"

Fox Racing is a well-known off-road brand, especially for suspension and off-road equipment. They’re saying they’re switching suppliers for parts used on their Bronco build.

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Brand

Ryger

"we left Fox Racing and partnered with Ryger, which isn't well known in the US, but on the world stage, they're very highly respected."

Ryger is a suspension brand. The hosts are saying they’re using Ryger suspension parts for their Bronco setup, and that Ryger is better known internationally than in the U.S.

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Brand

KWS

"In the US, people know their sister line for two wheel drive called KW, of course."

KW is a suspension brand that’s more familiar to U.S. customers. The speaker is saying that’s the name people recognize, even though the current supplier is Ryger.

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Term

limiter straps

"we're going to add like, limiter straps and nitrogen charge down jounce bottom impact."

Limiter straps are suspension components used to prevent excessive suspension droop or bump travel. They help protect driveline angles, shocks, and other parts by limiting how far the suspension can move under extreme off-road articulation.

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nitrogen charge

"limiter straps and nitrogen charge down jounce bottom impact."

Nitrogen charge means the shock is pressurized with gas. That pressure helps the shock work more consistently when it’s getting hit repeatedly off-road.

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jounce bottom impact

"limiter straps and nitrogen charge down jounce bottom impact."

Jounce is when the suspension compresses hard. “Bottom impact” is when it runs out of travel and hits its limit, so tuning this helps it feel less violent and reduces damage risk.

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Term

steering architecture

"using the 49 inch architecture, different steering architecture, finally evolving to the current production Mustang GT"

Steering architecture means the overall design of the steering system—how it’s set up to turn the wheels. Tweaking it can make the car track better and feel more predictable, especially off-road.

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49 inch architecture

"We're exploring working with Curry using the 49 inch architecture, different steering architecture, finally evolving to the current production Mustang GT 5.0 Coyote,"

“49 inch architecture” is a named design layout measured around a 49-inch dimension. They’re saying they’ll use that platform approach while changing steering design to improve the vehicle.

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Car

Ford Mustang GTD

"finally evolving to the current production Mustang GT 5.0 Coyote, which is kind of a pain in the ass because Ford Racing never tells you all the subtleties that occur."

The Mustang GT 5.0 Coyote is a Ford Mustang with a 5.0-liter V8 engine. They’re mentioning it as the latest production benchmark their development is moving toward.

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Company

Ford Racing

"which is kind of a pain in the ass because Ford Racing never tells you all the subtleties that occur."

Ford Racing is Ford’s performance and racing parts group. The host is saying they wish Ford Racing would share more of the fine-print engineering details.

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Person

he

"In fact, he blames me for his bad career decision, leaving his comfy job at Ford to start Ravology."

The speaker refers to a specific person who left a “comfy job at Ford” to start Ravology, but the transcript segment doesn’t provide the person’s name. This is still relevant as a behind-the-scenes industry connection, but it can’t be precisely identified from the excerpt.

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Term

suicide doors

"We're certainly not the first, but all the ones I've seen before are like cut and paste of aftermarket parts and like they'll do suicide doors or the pairs of front doors."

Suicide doors are doors that open from hinges at the back instead of the front. They look cool, but they’re harder to engineer safely on a custom car because the door has to latch and move correctly.

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B pillar

"because you actually want to rescale to about 10% after what would be in the two door, the B pillar."

The B pillar is the metal post in the middle of the car’s body, between the front and rear door areas. If you change the body length or door layout, the B pillar location affects everything about how the doors and structure fit.

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carbon fiber roof

"So we're doing a carbon fiber roof cap to help optimize weight distribution."

A carbon fiber roof cap is a lightweight roof piece made from carbon fiber. Because it’s lighter (especially up high), it can help the car handle better by improving balance and lowering how “top-heavy” it feels.

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hardtop

"we wanted it to be a hard top for sure because no one's done a hard top version."

A hard top is a solid, fixed roof. It changes the car’s structure compared with a soft top, so the build has to be designed to be strong and properly supported.

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body in white

"And that's currently a body in white here at the shop."

Body in white means the car’s body shell is built and assembled, but it hasn’t been painted or finished yet. It’s an early stage where they check that everything lines up correctly before adding the final details.

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Concept

restomod

"I'd argue the market is somewhat oversaturated with pro, you know, RESTOMOD shops."

A restomod is when someone takes a classic car and keeps the old-school vibe, but updates it with newer parts or technology. The host is saying there are a lot of shops doing this now, so it’s getting crowded.

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Term

owner retention

"the owner retention and it's just bad. And I think that that hurts the entire industry."

“Owner retention” is basically how many people stick with a brand or keep buying from the same company. If owners aren’t happy, they’re more likely to switch to another builder or brand.

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Term

quality paint to cure

"Dude, you know, Greg, you can't get quality paint to cure in 10 weeks. So it's just a train wreck."

Paint “cure” is the chemical hardening process where coatings reach full durability and finish. If a builder tries to complete the job too quickly, the paint may not cure properly, leading to durability and appearance problems.

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Concept

rest of mod

"Because at the end of the day, I think without exception, the best rest of mods in the world, you kind of have to be in the mood to drive."

A “restomod” is a classic vehicle that’s updated with newer tech or upgrades. The point is to keep the old-school style, but make it nicer to live with—though it may still feel extreme or loud.

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Term

generational investment

"enough to acknowledge that you can never engineer something to the level of a modern OEM high volume platform, which is literally on a generational investment, hundreds of millions."

A “generational investment” means a company spends a lot of money over many years to develop a new generation of a vehicle. Big automakers can afford that kind of long-term spending, which smaller builders often can’t.

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Term

retro modern series

"that's the new, what we're calling the retro modern series, starting with the 72 Chevy pickups."

“Retro modern series” is the builder’s idea of making a modern truck feel like a classic. They start with a newer platform, then reshape it to match an older look and driving feel.

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Car

2025 Silverado with the 5.3 V8 four-wheel drive

"And we're doing C10s, K10s, C20s, K20s. And the idea is we just take a 2025 Silverado with the 5.3 V8 four-wheel drive, ABS, hill hole, all the perversions of modernity."

They’re starting with a 2025 Chevy Silverado that has a 5.3-liter V8 and four-wheel drive. That’s the “starting truck” they plan to modify into their retro-modern version.

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Car

Chevrolet C10

"...arting with the 72 Chevy pickups. And we're doing C10s, K10s, C20s, K20s. And the idea is we just take a..."

The Chevrolet C10 is an older-style pickup truck. People often choose it as a starting point for restorations or custom builds. In the podcast, they mention C10s along with similar versions because they’re closely related and work well for project planning.

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Term

ABS

"take a 2025 Silverado with the 5.3 V8 four-wheel drive, ABS, hill hole, all the perversions of modernity."

ABS is a safety system that helps your wheels keep turning during hard braking. That helps you steer instead of sliding.

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Term

DoD issues

"We get rid of some of the problematic like the DoD issues with that particular platform and make it the best it can be."

“DoD” is a fuel-saving feature that can shut off some cylinders when you don’t need full power. The host is saying that feature can cause issues, so they want to fix or remove the downsides.

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Term

rebodding

"And now you've got, we're basically rebodding 2025 Chevy pickups with the C generation."

“Rebodding” means changing the truck’s body so it looks like a different generation. Here, they’re using a modern truck underneath but giving it a classic pickup body style.

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Term

limited run

"So we just announced that last week. And we're doing it as a [858.4s] limited run. And we're almost sold out."

A limited run means only a small number of these cars (or kits) are made. It’s usually because it’s a special project, not mass production.

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Term

chassis

"And they're really hack jobs is trying to get the [870.4s] proportions correct based on a different chassis."

The chassis is the main structural frame of the vehicle. If you build using the wrong one, the parts won’t line up correctly and the proportions can look off.

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Term

derelict style

"No, we're like, we're even doing them in our [886.4s] known, what we call our derelict style. So like, that's cool. Literally, it's the original paint [893.1s] on the vehicle."

“Derelict style” is a design choice where the truck looks intentionally rough or weathered. Instead of making it brand-new, the build keeps that rugged, lived-in vibe.

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Term

track width

"We're doing custom forged wheels that help correct the track width, but it's minimal. [907.2s] But the cool thing about American pickups is dimensionally across the board."

Track width is how far apart the wheels are on one axle. Wider track can make a vehicle feel more stable and change how it handles.

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Car

Dodge Ram

"...ickups is dimensionally across the board. I mean, Dodge Ram Ford and Chevy since the late 1960s, the track wi..."

The Dodge Ram is a large pickup truck. The podcast mentions it in the context of how these trucks are similar in size and shape across many years. That kind of information helps people plan repairs or modifications.

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Term

CAN bus architecture

"And most importantly, and pan in our but Lee, the CAN bus architecture is engineered [977.6s] properly so that you can go to the dealer, you can get E Prom flash updates."

CAN bus is the car’s electronic communication system. It’s how different computers in the car talk to each other so everything works together.

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E Prom flash updates

"the CAN bus architecture is engineered [977.6s] properly so that you can go to the dealer, you can get E Prom flash updates."

This means updating the car’s computer software. Dealers can reprogram it so the vehicle’s systems keep working correctly after modifications.

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Term

governor

"And I killed the governor at [996.4s] 98 miles an hour was on a rally."

A governor is a built-in limiter that caps the car’s top speed. Turning it off or changing it can let the vehicle go faster than the factory limit.

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Term

active suspension control

"We were keeping up with all it was a Porsche rally [1001.6s] through the desert and the canyons with, you know, the active suspension control and everything we"

Active suspension control is a system that automatically adjusts the shocks as conditions change. It helps the car stay steady on bumps and uneven roads.

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Brand

ICON 4x4

"Two things that are interesting is you mentioned the changes you've recently made based on customer demand. And then you also mentioned launching the original icon, FJ, how people thought you're crazy."

ICON 4x4 is a company that specializes in building upgraded off-road trucks. They take a base vehicle and turn it into something more capable for serious trails and remote travel.

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direct feedback

"Now we have some so much direct feedback and we don't deal with dealers or distributions. So we have relationships with all our clients and we'd be absolute idiots not to hear their input."

“Direct feedback” here refers to customer input gathered straight from buyers rather than filtered through dealers or distributors. For custom builders, this can strongly influence how the next iteration is spec’d and engineered.

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dealers or distributions

"Now we have some so much direct feedback and we don't deal with dealers or distributions. So we have relationships with all our clients and we'd be absolute idiots not to hear their input."

“Dealers or distributions” describes the traditional retail and distribution middle layer between a manufacturer and customers. Bypassing them can let a builder communicate specs, lead times, and changes more directly with end clients.

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Term

one-offs

"And especially our one-offs. I mean, I literally try and talk people out of them because even the production icons, you know, starting roughly just under 300 grand, that price point's only possible because we amortized the engineering over hundreds of vehicles."

“One-offs” are custom, one-time builds made to a specific customer’s requirements rather than a standardized production configuration. In specialty off-road work, one-offs are expensive because each vehicle requires unique engineering, fabrication, and parts sourcing.

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Term

amortized the engineering

"I mean, I literally try and talk people out of them because even the production icons, you know, starting roughly just under 300 grand, that price point's only possible because we amortized the engineering over hundreds of vehicles."

“Amortized the engineering” means spreading the upfront cost of design and development across many vehicles so the per-vehicle cost drops. This is why production runs can hit lower unit pricing than truly custom one-off builds.

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Term

connector

"I dropped my keys and then I had to crawl under the truck and I looked up and man, that connector is badass."

A connector is the plug that joins two parts of the car’s wiring together. If it’s cheap or poorly made, it can cause electrical glitches that are annoying to track down.

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Term

wiring harness

"I looked up and man, that connector is badass. And like, oh, you used the Deutschland aerospace, you didn't, you know, like our wiring harness is a five digit endeavor."

A wiring harness is basically the car’s electrical “wire bundle” that connects all the sensors, lights, and modules. In a custom build, better harnesses can mean fewer electrical problems and a cleaner, more reliable setup.

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Car

Mitsubishi Endeavor

"...you know, like our wiring harness is a five digit endeavor. There's $600 harnesses on the market that everyo..."

In this podcast moment, “Mitsubishi Endeavor” is used as a play on words. The speaker is talking about wiring harnesses and how expensive they can be. The focus is on the cost and complexity, not on explaining the SUV itself.

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Brand

Icon creations

"It's a, I guess kind of your mantra. It's for real, not for show. Icon creations are not a fashion statement. They are memory makers."

Icon is a company that builds custom trucks inspired by classics. The point they’re making is that these builds are meant to be personal and meaningful, not just trendy.

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Brand

Ravology

"Now, what's the relationship with Ravology because I'm a huge Mustang Shelby guy."

Ravology is a company mentioned as part of the group working with Icon. The conversation suggests they collaborate on building these custom vehicles, including where and how they’re made.

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Term

Barrett Jackson Columbus sale

"I met them last week at the Barrett Jackson Columbus sale."

Barrett-Jackson is a famous auction for collector cars. The Columbus sale is one of their big events, where people go to buy and sell rare cars.

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Concept

vertical

"including building a common shared monster facility where we are not relying on any subcontractors and share all the vertical"

“Vertical” here is shorthand for vertical integration—controlling multiple stages of production in-house rather than relying on outside subcontractors. In custom vehicle building, that can improve quality control and consistency across the build.

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Brand

Singer

"I had heard about the Ravology [1339.1s] and Singer. I didn't know that Icon was a part of that as well."

Singer is a famous car company that takes classic Porsches and rebuilds them to a very high, custom standard. The discussion here is about Singer teaming up with other builders.

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Term

trackable market

"And they're all like, ah, you're an idiot. No. So basically turned into a fairly drunken [1425.5s] afterclass at a bar bet where I was given two quarters to drive a trackable market up 30 points."

A “trackable market” is a market or demand metric you can measure and follow over time, rather than something vague. In the story, it’s used to describe a bet where the speaker had to move a measurable market indicator by a set amount.

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Car

Toyota FJ 40

"So basically turned into a fairly drunken [1425.5s] afterclass at a bar bet where I was given two quarters to drive a trackable market up 30 points. [1434.6s] So I had the time and the money. So it was road tip time. Me and occasionally my wife, [1441.2s] but always my old Labrador Walter, I would hit the road and my old 65 F 250. And I was just [1449.3s] buying up all the good FJ 40s, bringing them back, dialing them in, putting them back on the [1456.5s] market."

The Toyota FJ 40 is a legendary off-road Land Cruiser from Toyota. It’s known for being tough and easy to work on, and the host says he bought them, fixed them up, and sold them.

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Place

Granada Hills

"But at that time, [1475.5s] buying an FJ 40 out of Granada Hills here in the San Fernando Valley of LA,"

Granada Hills is a part of Los Angeles. The host mentions it because that’s where they bought one of the FJ 40s.

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Car

Ford Granada

"...entures. But at that time, buying an FJ 40 out of Granada Hills here in the San Fernando Valley of LA, it w..."

In the podcast, “Ford Granada” is mentioned because of “Granada Hills,” which is a neighborhood name in Los Angeles. The speaker is talking about buying an FJ 40 from that area. It’s not really describing the Granada car itself in that moment.

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Car

F 250

"“So I tend snipped it off and put it same day on the toolbox of my F 250.”"

The Ford F-250 is a big, tough pickup truck. He’s using it as an example of a vehicle he keeps personal items on—like a charm he’s had for years.

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Term

pre-production fully functioning design study vehicles

"“Yeah. So I was, I designed and built the first three pre-production fully functioning design study vehicles for Toyota…”"

A design study vehicle is an early prototype used to explore ideas before the final car is approved. When he says “fully functioning,” he means it wasn’t just a model—it could actually run and work like a real vehicle.

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Term

focus groups

"“…which is pretty nuts. And then it went through the focus groups in all the gears of modern corporate automotive structure.”"

A focus group is a small group of people who give feedback on a product idea. Car companies use them to see what people like (or don’t like) before the final design is chosen.

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Term

triple wipers

"“So I think really the only elements that I have a significant part in was the triple wipers and the front grill surround.”"

Triple wipers means the car uses three wiper blades on the windshield. The point is better clearing of rain or debris, and here it’s mentioned as a signature design element.

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Term

front grill surround

"“So I think really the only elements that I have a significant part in was the triple wipers and the front grill surround.”"

The front grille surround is the decorative trim around the front grille. It helps define the car’s look, like the frame around the “face” of the vehicle.

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Company

Calty

"“…Otherwise, they, you know, turned right once it went to Calty and did more of a, I don't know, like a PlayStation modern reinterpretation kind of anime.”"

CALTY is Toyota’s design group that helps shape how a car looks. In the story, it’s the team that took the early design and pushed it toward a different style.

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Person

Jim Farley

"“And then I had the same opportunity because Jim Farley was on the team at Toyota when I did that job. And then when Jim split and went to run forward,”"

Jim Farley is an auto industry executive. Here, he’s mentioned because he was involved with Toyota at the time of Ward’s project, before moving on to lead Ford.

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Topic

SEMA mod

"So would you build us like a SEMA mod? You know, and I said, Hell yes."

A “SEMA mod” is a custom car project meant to show well at the SEMA show. The host is saying they want to do real engineering work, not just flashy looks.

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Term

CAD support

"I don't need your money. I'd love CAD support, engineering, collab access, and full archive access."

CAD support means using computer software to design parts before they’re made. It helps engineers make sure everything fits and works together.

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Company

Nike

"And then around that time, the CEO of Nike had become a client and friend."

Nike is a major company best known for shoes and apparel. In this story, they’re also described as having serious tools for turning designs into real products quickly.

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Term

Haas C&Cs

"And like, literally, they have 10 of them in this underground studio. So yeah, we're losing too many guys there because a lot of it is DARPA or conceptual."

Haas CNC machines are shop tools that use computers to cut and shape parts very precisely. The speaker is saying Nike has a lot of these machines available to build prototypes fast.

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Term

DARPA

"So yeah, we're losing too many guys there because a lot of it is DARPA or conceptual."

DARPA is a U.S. government agency that backs cutting-edge, experimental technology projects. In the story, it’s used to explain why some work is more conceptual than practical.

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Car

2007 FJ Cruiser

"Now, the first time you saw 2007, FJ Cruiser in person, what was, what were you most impressed by and what were your least impressed by?"

The Toyota FJ Cruiser is a Toyota SUV from the mid-2000s with a very boxy, rugged style. Here, the speaker is talking about what surprised him when he first saw a 2007 one—good and bad.

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Term

power rear window

"I was super pissed that the pencil pushers killed our power rear window in the 11th hour to save like 17 bucks. The air buffeting in the vehicle is just absurd without having that flow out the rear..."

A power rear window is the back window that can open or close with a button or switch. If it’s removed, the airflow through the vehicle can get worse, causing more annoying wind noise.

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Term

air buffeting

"The air buffeting in the vehicle is just absurd without having that flow out the rear as you probably, I open the window every once in a while, just drive like that."

Air buffeting is when wind inside the car gets turbulent and feels rough or noisy. It can happen when the car’s openings and airflow don’t work together well.

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Term

ingress egress awkwardness

"...second row doors fundamentally make no sense to me because if you've got someone back there and the front doors are open and the rear doors are open, you're standing there nose to nose with nowhere to go. Like the ingress egress awkwardness is just, I just never got my head around that."

Ingress/egress awkwardness just means it’s awkward to get in and out of the car. With certain door designs, the open doors can block your path or make you stand in a weird spot.

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Term

tailgate

"Yeah, yeah. It's so funny to say that because I love mine, but the two biggest headaches are the suicide doors trying to end in the back tailgate, the way it opens. If you're trying to load luggage, I can't do it."

A tailgate is the back door you open to load stuff into the trunk/cargo area. Here, the speaker says the door design makes loading luggage harder.

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Term

3D modeling

"so you can do your own 3D, you know, modeling and printing and all that kind of stuff. So that is yeah, I met with their whole team last week"

3D modeling means making a digital 3D version of something on a computer. In this context, it’s about designing custom parts or looks before they’re produced.

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Term

3D printing

"so you can do your own 3D, you know, modeling and printing and all that kind of stuff. So that is yeah, I met with their whole team last week"

3D printing is a way to make a physical object from a computer design by building it up in layers. They’re saying you could use it to create your own custom pieces.

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Term

file sharing

"they even have like a head of collaborations who's lovely. So like culturally, they're very inviting and they're talking about doing a novel level of file sharing for development, which would be great."

File sharing just means sending digital files back and forth so multiple people can work on the same project. Here, they’re talking about improving collaboration for development.

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Term

matte colors

"I love the icons. I wish there was more of a color palette, but then he said, at least originally, because I see you have many more colors available now, but there was a very strategic reason why you had kind of the matte colors."

Matte colors are paints/finishes that don’t shine like normal glossy paint. They look more flat and subdued, and the speaker is saying ICON chose matte finishes for a specific reason at first.

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Car

FJ-40

"I finally talked to my wife into blowing all the ... continuing the thought of what if I did this concept without any external involvement, what would I see as the modern form of the FJ-40?"

The Toyota FJ-40 is a famous old-school Land Cruiser from decades ago, known for its simple, rugged off-road design. Here, they’re saying their modern build is meant to look and feel like an updated version of that classic FJ-40 style.

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Term

mil-spec

"technical, industrial machined, like almost mil-spec and that made people stop and it made it easier for me to digest the sort of the DNA, the theology behind the brand."

“Mil-spec” means built to very strict, high-standard requirements—like what the military would demand. The host is saying their approach is engineered to be tough and precise, not just for looks.

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Term

powder coat

"Cardinal coatings, which is one of the America's oldest coatings companies in paint and powder coat, had engineered this specific Teflon polyester hybrid SDIC powder."

Powder coating is a paint-like coating that comes as a powder and is baked on. It forms a durable protective finish after it’s heated.

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Term

Teflon polyester hybrid SDIC powder

"Cardinal coatings... had engineered this specific Teflon polyester hybrid SDIC powder."

It’s a special powder coating they bake onto the vehicle. The host is saying it’s designed to resist heat and harsh conditions, using a Teflon-based hybrid coating chemistry.

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Term

Rocky Mountain Raceway

"and then developed our own pigments and yet started with our classic Rocky Mountain gray."

“Rocky Mountain gray” is the speaker’s named base color used as a starting point for their custom paint/coating program. Named colorways matter in enthusiast builds because they define the final look and can be tied to specific coating/pigment formulations.

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Term

proprietary colors

"Now, memory check, I think we have 11 proprietary colors and then we also have the ability to do custom colors for people"

Proprietary colors are custom, owned formulations—specific pigment recipes and/or coating mixes that the company controls. The speaker says they have 11 proprietary colors, implying repeatable, brand-specific finishes rather than generic off-the-shelf paint codes.

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Term

bonnet shops

"and we avoid bonnet shops and it's literally 10 times"

“Bonnet shops” is a derogatory term for bargain body/paint work that’s more about speed than quality. The host is saying they avoid that kind of shop and do their own higher-end process.

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Term

robotically crimped

"It runs triple seal connectors. It is robotically crimped and then robotically soldered."

Robotically crimped refers to automated crimping of wire terminals, which improves consistency compared with hand assembly. Consistent crimps reduce the chance of loose connections that can cause voltage drops or intermittent failures.

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Term

robotically soldered

"It is robotically crimped and then robotically soldered."

Robotically soldered means the assembly is finished with automated soldering for a controlled, repeatable joint. This can improve electrical conductivity and mechanical stability at the connection point.

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Term

cross link wires

"We use the highest grade cross link wires."

Cross link wires are insulated wires made with cross-linked polymer material, which improves heat resistance and durability. For custom builds, higher-grade insulation helps wiring survive engine-bay temperatures and long-term vibration.

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Term

laser marked

"It's laser marked every single circuit."

Laser marked circuits means each wire/circuit is permanently labeled using a laser. This makes troubleshooting and service faster because technicians can identify the exact circuit without relying on vague or worn labels.

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Term

key ports

"And then in every vehicle, we use these cool things called key ports. So clients will get a conventional set of keys, but then they also get these key ports..."

Key ports are integrated key-fob features that provide additional functions beyond standard key operation. In this build, the key ports are described as being laser-engraved with key functionality and also supplying a work light and a USB stick.

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Term

USB stick that's integrated in the key fob

"Most critically, they get a USB stick that's integrated in the key fob. So now all care and feeding, the entire electrical diagram fully mapped out..."

An integrated USB stick in the key fob is a built-in storage device used to carry vehicle-specific data. The speaker ties it to “care and feeding” by saying the electrical diagram and component mapping are fully mapped out beyond OEM detail.

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Term

OEM

"I don't think they even do that anymore. Care and feeding break in a non encrypted spreadsheet..."

OEMs means original equipment manufacturers—the companies that build the vehicle as it comes from the factory. The speaker claims their electrical documentation goes deeper than what OEMs typically provide.

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Brand

Brembo

"Care and feeding break in a non encrypted spreadsheet of all of our componentry ... all the way through to our proprietary Brembo brakes."

Brembo makes high-performance brake parts. In this episode, they’re used as a key part of the build, and the speaker says the brake hardware is tailored to each vehicle.

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