#438 - How To Buy Out Your Dad (And Your Biggest Competitor)
About this episode
Byron, the 2025 FIDA Dealer of the Year, shares his unique journey of scaling Honest Otos in Central Florida through two major buyouts: first his father's dealership, and later his biggest local competitor. Operating near a massive retirement community, Byron explains his hybrid buy-here-pay-here and retail business model. He discusses the logistics of absorbing a competitor's portfolio, the advantages of organic, self-funded growth, and why he strictly avoids financial leverage. It is an insightful look at succession planning, local acquisitions, and disciplined dealership cash flow management.
In this episode of the Independent Dealer Podcast, Jeff Watson and Luke Godwin sit down with Byron Oldham, owner of Honest Autos in central Florida and the FIADA Florida Independent Auto Dealers Association Quality Dealer of the Year for 2025 — who, at the time of recording, was preparing to head to NIADA nationals in Denver. Byron built his two-location operation by doing something most dealers never get the chance to do twice: buying out his own father's store, then turning around and buying out his biggest competitor. He's done both without ever touching a floor plan.
What You'll Learn:
-How Byron negotiated the buyout of his dad's dealership — and why the conversation came down to "sell it to me or I'm going to be your competitor"
-The rev share structure he used to acquire 700 accounts from a competitor without a taxable event, a giant upfront check, or inherited headaches
-Why his buying team is now larger than his selling team — and how being located next to the largest retirement community in the world changed everything about how he sources inventory
-How he's stayed entirely self-funded across two acquisitions, two locations, and 45 years of family legacy — and why he drove a Prius with 300,000 miles on it for six years to make it happen
-The honest truth about what goes wrong when you buy a competitor's store and the previous owner still has an office on your property
-Why autonomous vehicles might be the biggest long-term threat to the buy here pay here model — and how he's thinking about it with three kids at home and a decade of runway
-What winning state quality dealer means to a second-generation dealer trying to carry his father's legacy — and why a little imposter syndrome comes with the territory
If you're an independent dealer thinking about buying out a competitor, exiting your own business, or just trying to grow without drowning in debt — Byron's story has more hard-won lessons in one conversation than most dealers get in a decade.
Support the businesses that support the podcast:
Buckeye Risk Services - Reinsurance and wealth strategies for independent dealers.
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Blytz - BHPH payment processing with fast funding and text-to-pay.
https://theindependentdealer.com/blytzpay
Ituran GPS - Asset protection and customer management for BHPH and retail dealers.
https://theindependentdealer.com/ituran
Follow & Connect:
Website: www.theindependentdealer.com
Facebook Group: @independentautogroup
Luke Godwin: @lukegodwin
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floor plan
"I've always been self-funded. I've never had a floor plan. You know, that comes from 45 years in the business, right?"
A special type of credit card or loan that car dealerships use to buy the cars they put on their lots. When they sell a car to a customer, they use that money to pay back the loan.
A floor plan is a specialized revolving line of credit designed specifically for auto dealers to finance their vehicle inventory. When a dealer buys a car at auction or from a consumer, the floor plan provider pays for the vehicle, and the dealer pays off that specific loan portion once the car is sold to a retail buyer.
Toyota Prius
"I know that that's not the position I was in, but I did drive a Toyota Prius with 300,000 miles on it for six years, buy a bigger car, put everything back in the business..."
A very popular hybrid car made by Toyota that runs on both gasoline and electricity. It is famous for getting amazing gas mileage and lasting a very long time.
The Toyota Prius is a compact hybrid electric vehicle manufactured by Toyota, famous for being the world's first mass-produced hybrid. It utilizes a highly efficient gasoline engine paired with an electric motor to achieve exceptional fuel economy.
20 group
"Well, I had one guy in my 20 group that he wouldn't fly anywhere, he would drive to all of you, like something about airplanes, I don't know."
A club of about 20 car dealers from different parts of the country who don't compete with each other. They meet up to share their business secrets, look at each other's financial books, and help each other make more money.
A 20 Group is a peer-collaboration organization of approximately 20 non-competing automotive dealers of similar brands or business models. Members meet regularly to share financial statements, compare operational benchmarks, and exchange best practices to improve profitability.
reinsurance
"Long time, awesome sponsor of the podcast and who I use for all my reinsurance products. I can't thank them enough for teaching me so much about reinsurance over the years..."
A setup where a car dealership creates its own mini-insurance company. Instead of paying outside companies to cover car warranties, the dealer keeps that money and pays for repairs themselves, pocketing the extra profit if the cars don't break down.
Reinsurance in the automotive dealership context refers to a dealer-owned insurance company set up to underwrite finance and insurance (F&I) products like service contracts and warranties. This allows the dealer to capture underwriting profits and investment income that would otherwise go to third-party insurance companies.
GAP insurance
"My customers have options of warranties and service contracts, gap. I think it's just been great, Jeff."
A special insurance that pays off the rest of your car loan if your car is totaled in an accident and your regular car insurance doesn't cover the full amount you still owe the bank.
Guaranteed Asset Protection (GAP) insurance covers the difference between a vehicle's actual cash value and the remaining balance on the auto loan if the vehicle is totaled or stolen. It is highly recommended for buyers who roll negative equity into a loan or make low down payments.
Tesla Cybertruck
"It doesn't have to do with the three car seats in the back of your Cybertruck there. You're selling 100 cars?"
A futuristic, wedge-shaped electric pickup truck made by Tesla out of shiny stainless steel. It looks like something out of a sci-fi movie and runs entirely on battery power.
The Tesla Cybertruck is an all-electric, battery-powered light-duty truck featuring a controversial, angular stainless steel design. It is powered by up to three electric motors and features steer-by-wire technology and a 48-volt electrical architecture.
buy here, pay here
"Is this buy here, pay here? Is this retail? What's the combo?"
A type of car dealership where the dealer loans you the money to buy the car directly from them, rather than you getting a loan from a bank. You make your car payments directly to the dealership where you bought it.
Buy Here, Pay Here (BHPH) is a type of auto dealership where the dealer directly finances the vehicles they sell to consumers. Instead of relying on traditional banks or credit unions, the buyer makes payments directly to the dealership, often on a weekly or bi-weekly basis.
The Villages
"I live, you know, our store is right next to the largest retirement community in the world. It's called The Villages."
A giant retirement community in Florida where over 100,000 seniors live. It is famous for being so big that residents use golf carts to go almost everywhere, including the grocery store and restaurants.
The Villages is a massive, master-planned age-restricted retirement community located in central Florida. Spanning multiple counties, it is famous for its unique demographic of active seniors and an infrastructure heavily reliant on golf carts for daily transportation.
recon
"Yeah, right. It's a recon is so vital to making the machine work. You don't need, you know, we talked to Melissa last week..."
The process of fixing up, cleaning, and detailing a used car so it looks and runs like new before putting it up for sale on the dealership lot.
Reconditioning (recon) is the multi-step process a dealership undertakes to prepare a used vehicle for retail sale. This typically includes mechanical inspections, safety repairs, bodywork, paint correction, and deep interior detailing.
KBB ICO
"So I have a KBB ICO, you know, I'm an instant cash offer buying center, big cost to that. You just got to really monitor the numbers..."
An online tool by Kelley Blue Book where you type in your car's details and get an immediate cash offer. You can then take your car to a local participating dealer, who will buy it from you for that exact price.
Kelley Blue Book Instant Cash Offer (KBB ICO) is a dealer-facing acquisition tool that allows consumers to receive an official, redeemable cash offer for their vehicle online. Participating dealerships act as buying centers, verifying the vehicle's condition and purchasing it directly from the consumer.
MMR
"But I say, hey, we're going to buy it two grand back in MMR. Let's get, let's go flip it, you know, help offset our KBB ICO costs this month."
A giant database that car dealers use to see exactly how much specific cars are selling for at dealer-only auctions. It helps them figure out what a used car is actually worth.
Manheim Market Report (MMR) is the automotive industry's premier valuation tool for wholesale vehicle pricing. It compiles actual transaction data from millions of vehicles sold at Manheim auctions to provide dealers with highly accurate, real-time market values.
full self-driving
"I have had a weird influx of seniors coming to buy Teslas because their kids want them to have a vehicle with the full self-driving."
Tesla's advanced software that allows the car to steer, brake, accelerate, and navigate roads on its own. Even though it does most of the driving, a human still has to sit in the driver's seat and pay attention.
Full Self-Driving (FSD) is Tesla's advanced driver-assistance system (ADAS) that enables semi-autonomous driving on city streets and highways. Despite its name, it is classified as a Level 2 system, requiring the driver to remain fully attentive and ready to take control at any moment.
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