Aug. 20, 2025 | Maserati’s Andrea Soriani; suppliers expect tough six months
About this episode
Suppliers in the automotive industry are bracing for a challenging six months, with concerns about cash flow and investment decisions amid ongoing uncertainties. Honda is collaborating with Helm AI for self-driving technology, while Hertz teams up with Amazon to sell used vehicles online. Maserati North America's Andrea Soriani discusses the brand's strategy to balance internal combustion and electric vehicles, emphasizing the importance of adapting to market demands and strengthening dealer relationships. The conversation highlights the complexities of navigating tariffs and competition in the luxury market.
Maserati North America chief Andrea Soriani talks about challenges and opportunities for the brand in an uncertain trade environment. Suppliers are more pessimistic about their companies’ overall performance than automakers and dealers. Plus, Honda taps a Silicon Valley startup for self-driving software.
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