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Hi everyone and welcome to the August 22nd, 2025 episode of the Automotive News Canada podcast.
00:24
I'm your host, Greg Lason, the digital and mobile editor at Automotive News Canada.
00:29
Coming to you from just outside Windsor, Ontario, the automotive capital of Canada.
00:35
Today on the show, we hear from Ontario's representative in Washington, DC, David Patterson.
00:41
The former vice president of corporate and environmental affairs at GM Canada recently
00:46
spoke with our Toronto bureau chief, David Kennedy. Patterson discussed the ongoing
00:52
trade war with the United States, updated David on how the US auto tariffs are affecting
00:56
Canadian automotive, why the US implemented the tariffs in the first place, and he also
01:01
gave us some insight into the near medium and long term negotiations.
01:06
But first, to look at some of the top Canadian automotive stories of the week.
01:10
The future of GM's Kami plant in Ingersoll, Ontario remains murky.
01:14
The slow selling electric Chevrolet bright drop delivery van remains the only vehicle on the
01:19
production docket there. That's because the automaker and Hyundai have confirmed a
01:24
joint venture product will be assembled in the US, not in Ontario.
01:29
But one analyst still sees a future for the factory.
01:32
Sam Fiorani, vice president of global vehicle forecasting at US based auto forecast solutions,
01:38
says Kami is one of the most underutilized factories in Canada.
01:43
Unifor continues to lobby GM for added vehicle programs there.
01:48
Unifor local 88 plant chair, Mike Van Bockel, still expects the bright drop van to hit its stride,
01:55
says Van Bockel. I'm not giving up on the bright drop. I still think it'll come.
01:59
It's just not gaining as quickly as we'd hoped.
02:02
In related EV news, mining giant Glencore has acquired the key assets of Canada-based
02:08
Licycle Holdings Corp. The acquisition is part of a quarter proof bankruptcy sales
02:13
process for the EV battery recycling startup. The deal that closed August 7th includes Licycles
02:20
partially completed chemical plant in Rochester, New York and battery shredding plants in Ontario,
02:25
Germany and the US states of Arizona, Alabama and New York.
02:30
Glencore paid $43.6 million Canadian dollars for the assets.
02:35
Glencore would not comment on next steps for Licycles recycling assets.
02:40
And finally, Canadians continue to hit the brakes when it comes to buying zero-emission
02:45
vehicles. Electric and plug-in hybrid vehicle sales totaled $14,090 in June. That's down 35.2%
02:55
from June 2024. ZEV sales in Canada stumbled to start 2025 right after the federal government
03:03
paused its $5,000 purchase incentive program. That's a look at some of the top Canadian
03:08
automotive stories of the week. Coming up, a conversation between our Toronto bureau chief
03:12
David Kennedy and Ontario's representative in Washington, DC, David Patterson.
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Welcome back to the Automotive News Canada podcast. I'm your host, Craig Lason.
05:04
We'll now hear that conversation between our Toronto Bureau Chief David Kennedy
05:08
and Ontario's representative in Washington DC, David Patterson.
05:14
Just to get us started, help us understand your role in all this. I know you're a
05:18
provincial rep, but down in Washington trying to get all this sorted out. Are you working
05:23
in tandem with the Canadian government, directly with the Americans, or a bit of both?
05:28
Well, all of the above. I've lived in Washington for about a year and a half now,
05:34
and so I'm there as Ontario's representative in Washington, so I deal with the federal level
05:43
issues for Ontario there, and I split my time. I work out of the embassy,
05:49
so I work very closely with the trade team and other teams from the federal government.
05:55
There's about 400 people working out of the embassy in Washington. We're a small and
06:02
mighty team of four, but I have spent my time sort of split between getting to know people in the
06:14
administration and in Congress as sort of half the time, and then half the time
06:22
with outreach to American business, and that's been very important sort of from our
06:29
perspective to have influence over the trade agenda. The very best advocates that you can
06:35
have are Americans talking to Americans, and then some of my other Ontario colleagues deal
06:42
with governors and people at the state level. I do a bit of that, but primarily every state
06:47
has a couple of senators and they have amazing staff. I work with Republicans and Democrats
06:55
sometimes in the White House and sometimes in Congress, and so that's what we've been doing just
07:01
in terms of the arms and legs of building relationships, and now after a year and half of
07:06
doing that, it starts to feel that you're much more sort of plugged into the ecosystem
07:13
and able to get great information, have relationships with people in the White
07:19
House and be able to make a contribution. And before we get too far into the nitty gritty here,
07:25
just I'm hoping you can give me an overview. What's the mood for Washington in getting a deal
07:30
with Canada, and how high up the chain of command are these talks extending at this point?
07:36
Well, the talks are directly with Ambassador Hillman, Dominique LeBlanc, and some of the
07:44
you know, the Prime Minister, Chief of Staff. So it's a small group by design,
07:51
but the Ambassador and in Ottawa, they work very closely with us in Ontario, and
08:01
my background in the auto sector can sometimes be helpful. And similarly, our colleagues from
08:09
Alberta or more recently from Manitoba and Quebec, they will also have relationships in,
08:16
you know, the aluminum industry or in the agricultural industry or in the energy industry
08:21
that can be really, really helpful. And they're superb people. And so, you know, day by day,
08:28
it's really important to be in Washington. It's a different perspective than, you know,
08:34
when you're in Canada. And so building those relationships there has been important.
08:41
It does feel very much like a team where we share information and help each other. And then to
08:48
your question about, well, where are we? We are all aware that Prime Minister Carney said a couple
08:55
of goalposts that have gone past. But as we went through the month of July, it became pretty
09:03
clear that the time was not right for a deal for Canada. And partly it was because we started to
09:12
see the deals that were emerging around the world with the other major automotive countries,
09:17
such as Japan, South Korea, the EU, see what the kind of, what the IEPA tariff levels were,
09:26
which is their base tariff sort of akin to the tariff that we experienced in Canada for fentanyl.
09:34
So they saw those tariffs decline in those countries down to, you know, 10 or 15 percent.
09:42
And then the 232 tariffs, which is another category of things which covers steel, aluminum,
09:47
they kept those at 50 percent pretty much for all of those countries. And they brought
09:52
their automotive tariffs for parts and for finished vehicles down from 25 percent to 15.
10:01
And of course, you've got to have a program to follow this one because
10:04
the EU is still waiting to get clarity as to whether their parts are down at 15. So, but,
10:09
you know, it's just like, if you went to the NHL draft, you of course would want to know
10:13
what the other teams are doing and who they're going after. So watching
10:18
what played out in this kind of musical chairs exercise of deals to mix my metaphors
10:25
was really helpful and really important. And frankly, David, it played out in much the same
10:32
way as we heard directly from Commerce Secretary Lutnick and Jameson Greer back in March when
10:39
Doug Ford and I were in Washington meeting with them. They were very clear that this
10:44
would be a period of time where we would see these deals being done and the President would
10:51
approve them. I think that frankly, our expectations for the level of tariffs that we'd be satisfied
10:58
with were more lower tariffs than what were achieved in some of these other countries.
11:06
And therefore sort of bringing Canada and Mexico, the Kuzma countries in at that time
11:14
didn't probably make a lot of sense for the Americans in front of the levels that they held
11:18
with others and probably didn't make sense for us because we want to make sure that Canadians
11:24
are behind the kind of resolution that we have. And so we're still at it. We're still looking
11:33
for that. And perhaps it'll be a bit of a two step of hopefully achieving
11:39
some more tariff relief on the 232s for Canada because that's our primary,
11:45
what we're left with is in a practical world, we have sort of half of the 25% tariff on vehicles.
11:51
Back in March, we were working closely with the auto sector in Washington where we
11:56
achieved zero tariff on parts, which was a real push and important, and on auto parts. And we
12:05
have some exemption on our broader IEPA tariffs as well if you're Kuzma oriented. And those were
12:12
really, really important things back in March. They helped sustain a lot of our trade, but
12:18
we're not backing off. We want to make sure that we continue to make progress on the 232
12:23
tariffs. And then next year we'll be into the Kuzma discussion as well. So there'll be
12:27
opportunities to get at some of the outstanding issues. Happy to talk about some of those
12:32
as well. But I think right now the focus is on steel for Ontario, aluminum for Quebec and for
12:39
all of Canada. And we'd like to do better on where we stand on finished vehicles and of course
12:45
maintain our parts at zero tariff. So progress still to be made. Yeah, no doubt. And you mentioned
12:53
obviously the about 12.5% probably on average we're looking at with US content coming into
13:00
Canadian plants. And you obviously said too that you are willing to not going to deal
13:06
August 1st because they saw that come and go. How important is that 0% tariff for the auto
13:13
industry, Canada's auto industry in particular? I mean personally I would say that if you look
13:19
at what's happening internationally and the kinds of discussions that were held with
13:25
the EU, South Korea and Japan, these are not shrinking violets. They have agreed to
13:32
some significant tariff levels where they were only really paying about a 2% tariff
13:39
to bring most products into the United States before their vehicles are now at 15.
13:44
They're steel and aluminum at 50. And they've agreed to those levels. And to me it goes
13:51
back to what we've heard right from the beginning from February and March when we were in the White
13:56
House dealing with Secretary Lutnick. And that is that tariffs are going to be a feature
14:04
of the American landscape for a good while going forward. It's effectively a manufacturing tax
14:10
that is paid by US manufacturers. It's a different approach than applying a VAT tax or GST
14:18
as we know it. But it is a way to raise revenue for a country that is running a $1.8 trillion
14:24
annual deficit and a $38 trillion debt. And so there is some rhyme and reason to the revenue
14:34
raising that they're trying to do. And it's important to understand that if you're going
14:38
to be able to manage it. So going back to your question, will we be at zero? We'd like to
14:43
be. That's what the CUSMA agreement brought us to virtually. And we'd like to get back to that.
14:49
But I think there'll be some steps in the interim. And if you are in a relative competitive
14:56
advantage to your other major trading partners where most of our trade remains tariff free
15:03
under our CUSMA exemptions, but not in the 232 areas, we won't rest on our laurels until
15:11
we get better. But yes, as you say, 12.5 on average, sort of half of the 25% on our vehicles.
15:17
But if everybody else is at 15, we should be lower than that. And we're quite aware that the UK,
15:26
it's a small amount, probably 100,000 Jaguar or whatever vehicles coming in,
15:31
but they're coming in at 10%. Lower than the cost of shipping a Honda from
15:37
Allison or Chevrolet from Oshawa. And so we have some ground to make up in that regard.
15:48
We have some help in that area. And right from the outset in meeting with Secretary Lucknick staff
15:56
through March and what have you, they very much see the value in the United States interest in
16:02
maintaining that supply chain in North America, maintaining the integration of our economy,
16:08
the benefits of that. And they, as they look forward to the things that they want to build the American
16:13
economy on in areas such as artificial intelligence and areas such as, well, they're going to need
16:19
an awful lot more electricity. You tend to look north, you're going to need our nickel,
16:25
you're going to need our potash, you're going to need our aluminum. And so as the Premier
16:30
often says, let me translate what we hear the President say in terms of what he doesn't need
16:35
into Canadian. They do need us. And they know that. We know that they know that. And so the best
16:42
thing is to let's get on and build the economy together. And I think there is appetite for
16:48
that, but they needed to get this kind of new global policy moving that was there. He was elected.
16:55
He was very clear in his pre-election speeches that this is what he was going to do.
17:02
So we can not like it, but we have to live with it. And so let's make sure that we come
17:09
off with a stronger advantage than anybody else in the world. We're at that now, but let's get
17:15
it even better. Yeah. And it sounds like you kind of expect that to happen in two ways,
17:21
addressing some of the particular irritants this fall, and then maybe some of the others
17:27
as we get into USMCA negotiations next year. Yeah. I mean, I think that the Prime Minister has done
17:33
a really good job, I think much of it in plain sight in terms of offering some things
17:39
to the United States that are really important for the United States. And that's kind of
17:43
available to them in a deal, I would think. Things such as our defense spending,
17:49
very important to the United States, things such as the border, fentanyl. Some of the things
17:54
between law enforcement that don't get as much attention are very, very important.
18:00
And then there are a number of other sort of real advantages. And now we're starting to see
18:06
a play out in the United States where you saw the quarterly reports from General Motors and
18:11
Ford and starting to be in plain sight as to what the tariff costs are for those companies,
18:18
for steel and aluminum, not just from Canada, but from around the world. And the frustration
18:24
that they have, as I say, I spent half my time meeting with American businesses and associations,
18:30
the frustration they have is that this is a time we should be focusing on
18:34
really accelerating productivity in the auto sector through artificial intelligence,
18:39
through machine learning, by looking at new supply chains, integrated supply chains that go
18:44
right down to our ability to source nickel, high grade nickel and other really important sources,
18:51
create magnets, which are absolutely essential for electric drives, for military, for drones.
18:58
And Canada is the perfect partner for all of those types of things. And you combine that with
19:04
our AI capability to be able to optimize those supply chains for the future. That's a tool
19:10
to compete with the real enemy, which is China. And so we've bought ourselves a bit of time in
19:15
terms of the auto sector with China. And you'll know very well, artificial, the automotive news
19:24
is where I get a lot of the information that I follow. But if you take a look at just production
19:29
out of North America, we would be at about 16 million vehicles when we combine forces,
19:36
but China's twice that now. And Europe is at about 12 million, and Japan's at eight,
19:44
and South Korea's at four. And so you combine some of those North American numbers with Mexico and
19:52
Canada, and you've got a significant block. You've got the resources that are there. And
19:58
instead of just working off of low cost labor, you can use artificial intelligence and other
20:03
things to be able to really increase productivity. So, you know, in the Traverse City forum that I
20:10
usually go to, I see coming up, that's the focus right now is, how do we use machine learning to
20:15
accelerate? Those are the things that will go very nicely with electric vehicles as they emerge,
20:21
as new battery technologies start to advance. You get into LFP, starting to be a focus in
20:28
those plants. And we're very well positioned in Ontario, those plants that we have,
20:32
they're going to go ahead. It's someone said to me, I think I love the analogy today is that
20:39
the goalposts haven't changed as to where we're going. It's just the yardage per play
20:43
that has slowed down a little bit. And so I kind of like that. And I think that's true,
20:47
but we're very much in the game and we're an essential partner.
20:51
Yeah, excellent. So when it comes to USMCA, I know you kind of alluded there that
20:57
it may change when we get into next year, but it sounds like you think there's appetite in Washington
21:03
for some sort of USMCA deal to survive next year. I think we will go through the process as it's
21:11
been outlined. The next step in the United States for that is to do a public consultation
21:16
for a three month period, which we've largely initiated in Canada amongst the provinces, but
21:23
they have told us when we met in March that they would not advance that USMCA discussion until
21:31
they've really got through this period that culminated on August 1st. And we still have deals
21:38
outstanding that they want to do with China, Mexico and Canada. And so there's still work
21:43
to be done in those areas. And then they can start they need to trigger a 30 day consultation
21:50
with the public. You can do anything. You can cancel the thing with 30 days or 90 days notice
21:59
or whatever it is. You can renew the thing. You can renegotiate the thing. You can do all kinds
22:05
of things. You can be in Groundhog Day every year doing it. But what we focus on is the issues.
22:13
And if we can knock off some of those issues in a deal right now, and Canada is doing some
22:18
really important things, for instance, probably the number one thing going right back to talking with
22:24
the Democrats before the election is the issue of Chinese transshipment. And it's something that we
22:31
see in steel coming through the sort of bookends of North America or getting built into auto
22:39
parts and products and kind of working around the USMCA instead of through it. Canada's done
22:45
a very good job now on steel so that we actually for the first time not only trace Chinese steel
22:51
coming into Canada, we know when it goes out and we can actually prevent and they introduce new
22:58
tariffs on steel that comes through third parties from China. That's really important to the
23:03
United States. Every conversation in Washington begins and ends with national security. And
23:09
China is really the issue. As Premier Ford always says, like, why are we turning our tarot guns at
23:15
each other? When really what we're trying to do is build a highly competitive economy against China.
23:21
They're building twice as many vehicles as we are in North America. They're ahead on electric
23:26
vehicle technology. They're ahead on sourcing of important things like magnets and rare earths
23:32
that go into magnets, etc. So we have a lot of work cut out for each other. And we should be
23:39
doing it together. I think we'll get there because the economic logic is there. And most
23:45
importantly, the American companies are now really starting to push for that and sort of saying,
23:51
let's get a break on North American costs. Let's put some certainty into the market
23:57
so that people can plan and make investment decisions knowing where we're going to go.
24:02
We can fix some of the things like Chinese transshipment. We can look at rules of origin
24:06
with new technologies. We can take a look at the trade imbalances that are very important to
24:12
President Trump. That's more of a Mexico problem than it is a Canada problem.
24:17
And then we can deal with a couple of issues that you hear a lot about, which are
24:23
market access issues for things like dairy and Mexico for corn and energy,
24:29
digital tax and things like that. And those are probably better done in the context of
24:34
Kuzma, I would think. But if we can sort of lay the groundwork with a positive deal,
24:41
get some more business certainty, get ahead of inflation in the United States by unleashing
24:47
more positive trade in North America, those would all be timely things to do right now.
24:52
And it's not just me saying that it's now our auto companies in the United States,
24:56
our aviation industry buys a lot of aluminum. Like why do I have to pay 50%
25:01
on aluminum from Quebec? These are things that are starting to now
25:06
be not just discussed, they're understood. And President's had his hands pretty tight
25:14
up in Alaska this week, but maybe next week there'll be more time to think about those things.
25:19
No doubt. And when it comes to domestically, I know obviously this is a big issue for Ontario.
25:26
Ottawa's counter-tariffs on U.S. vehicle imports and the remission framework
25:30
it put in place for automakers that build in Ontario, from where you sit,
25:34
is it achieving what it was set out to do? Well, I think, I mean, nobody has been a stronger
25:40
advocate for Canada standing up for itself and not getting pushed around than Premier
25:45
Doug Ford. And for the first time in my kind of memory on trade issues, the provinces have
25:52
stood up and added to that and it's got a fair amount of attention and things like
25:58
the LCBO and other aspects and other provinces taking those steps as well. So not being pushed
26:06
around, not being taken for granted, when actions are taken that frankly violate
26:13
USMCA or its side letters, there's every reason for Canada to stand up for itself.
26:21
But the fundamental thing about tariffs that we've all learned is that tariffs are taxes
26:27
and they're paid by your own manufacturers. And so if we do counter veil tariffs,
26:35
we're raising the price for people that need to buy things that go into other things. We
26:41
don't so much trade with each other as we say we build things together and that's a two-way
26:45
street. So I spend a fair amount of time with companies that have been caught only with the
26:51
counter veil tariffs and not with the initial tariffs from the United States. And so you have
26:57
to be careful that's a function of the federal Department of Finance to make the right decisions
27:04
in terms of what are the relief measures that you want to do. It's more fine-tuning and
27:10
making sure that we're not penalizing ourselves. And I have knowledge of a number of areas where
27:17
that's been resolved. I have knowledge of another sort of number of issues. There are companies that
27:26
sort of make something and source it from outside of North America and then bake it and put it
27:31
in a bag and send it back to the United States and they're not going to qualify for USMCA
27:37
exemption. And so those ones are getting hurt a little bit too. But right now, you know, the
27:43
vast lion's share of our tariff hit from the United States is these 232 tariffs on steel,
27:48
aluminum and automotive. We've got half a tariff on automotive. We've got a full tariff on steel and
27:54
aluminum. So there's work to do. Yeah, when it comes to this retaliation, as you mentioned,
27:59
you know, Canada has stood up for itself a lot more than other countries. Do you find,
28:03
is that hurting or helping in Washington? Well, I'll give you an example. In Washington,
28:09
I deal with, because part of the retaliation from the provinces was Ontario's not buying
28:17
American alcohol. And that's a billion dollars of US trade that comes into Canada. Who knew?
28:25
LCBO is the largest buyer of alcohol in the world. And so I deal with the heads of the
28:33
US wine caucus. And, you know, at first, they weren't happy with that confused and trying to
28:39
understand why are we being punished with this? And it's a chance to educate them that, well,
28:45
there's a billion dollars of your trade that's impacted, but we have 50 billion dollars of
28:50
automotive trade that is now also being tariffed. And so we also feel aggrieved in that regard.
28:56
The conversation in Congress actually ended up being very good. And as the Premier often says,
29:02
there are Republicans all through Washington that don't agree with tariffs on Canada.
29:08
They don't agree with tourism getting cut off to Las Vegas. They don't agree with
29:13
a lot of the impacts that they're seeing in their own districts.
29:18
But they have ceded this round of tariff policy to the President. They've let it play out.
29:25
And now they're starting to raise their voices in Congress, and they're starting to raise their
29:29
voices in the business community, more so than I've seen since I've been there for a year and a
29:34
half, saying, you've done deals with these other countries. Let's do a deal with Canada.
29:39
Yeah. Great. And one last one, I know you said, obviously, keeping Canada
29:44
competitively a competitive advantage for Canada and auto over Europe, Japan, South Korea,
29:50
with the tariffs that they've agreed to is paramount. What about when it comes to competition
29:56
with the US? Will we be able to keep our companies in Canada even if there's no
30:03
tariff on the US and there is something on Canada? Yeah. I mean, I've talked to the
30:08
presidents of all the Canadian companies, the OEMs that are based there. They're obviously
30:15
very large parts of our economy. And I think to a company, they are planning to stay.
30:24
They are planning to adjust as best they can. And it's not just tariffs. It's important
30:30
to understand that there are very significant regulatory changes that you cover that are
30:34
happening with the EPA and other things in the United States. And so there are implications that
30:41
they need to think through. We've had in Ontario incredible success in landing battery plant
30:49
and future-oriented investments for a whole variety of reasons, not tariff-related.
30:57
There's a slowdown in EV adoption. That's partly policy in the United States,
31:02
but it's not going away. These companies are not changing their move to new technology.
31:07
They're just going a little slower. In the meantime, we have gasoline pickup trucks being
31:15
produced in certain parts of our auto sector, and we have the ability to move back and
31:22
forth. So we may see some slowdowns. We're all familiar with those types of issues,
31:30
but I'm pretty confident that we will have a really strong auto sector going forward.
31:39
It'll be a bit of a dip for a period of time. I worry a bit about our auto parts companies
31:45
a little bit. I worry that there'll be pressure in the United States for people to bid out of
31:50
the United States on future product programs to please the president. But we have tremendous
31:58
Canadian champion companies in Martin Ray and Linnamar and Magna, and they have significant
32:05
capital assets in Canada. They have significant advantages. The Canadian dollar is an advantage.
32:12
There are all kinds of things that go into that, and I think we'll get there. I think that
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supporting each other and moving through, but at the end of the day, as I say,
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the most effective way to influence this and these outcomes is not to whine here in Canada.
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It is to mobilize American voices that see in their own self-interest a resolution that also
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includes Canada. I'd like to thank David Patterson for his time and my colleague,
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David Kennedy, for conducting the interview. If you'd like to be a guest, have a suggestion
32:46
or simply want to comment, email me at glason at AutoNews.com. And remember,
32:51
you can listen to all our previous podcasts on Spotify, iTunes, Google Play, or on our website,
32:57
automotivenews.ca. Just scroll to the podcast hub in the middle of our homepage. And don't forget,
33:02
you can follow Automotive News Canada on X, where we're at Auto News Canada. And you can find
33:08
me on X under at glason, A-N-C. Finally, find us on LinkedIn. Just search Automotive News
33:15
Canada. That does it for this episode of the Automotive News Canada podcast. We hope you'll
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join us next time. So long, everybody.