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Automotive YouTube is changing FAST… thoughts?

Automotive YouTube is changing FAST… thoughts?

Konig - Behind The Wheel Podcast Apr 29, 2026 28 min
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About this episode

Automotive YouTube is portrayed as more fragmented, more informed, and more competitive than before. The speakers say viewers now follow the car or project more than a single creator, which makes it harder for any one format to dominate. They also discuss how stretched-out build series can draw backlash, how sponsorships and paywalls are viewed skeptically, and how public comments and social media now quickly correct mistakes and amplify bad advice.

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Technical Too Afraid to Ask
Concept

throttle stuff

"as of late, a lot of the throttle stuff has been doing really well. I know you've seen the numbers, but just in general, like they've been putting together really great builds..."

“Throttle stuff” just means videos that focus on how the car responds when you press the gas. The hosts are saying that kind of content is doing especially well right now.

Brand

Koenig wheels

"And some of them are running Koenig wheels as well. We've done a few pull out with them on a few different projects."

Koenig wheels are aftermarket wheels made by a company called Koenig. The hosts are saying some of the popular car videos use those wheels on their builds.

Car

Ford Mustang

"Right now, they're working on a Mustang project that has a turbo K series in it. I'm loving the project, really cool."

The Ford Mustang is a popular sports car. In this segment, they’re talking about a Mustang that’s being heavily modified, so it’s not just a bolt-on upgrade—it changes how the car drives.

Part

turbo K series

"Right now, they're working on a Mustang project that has a turbo K series in it. I'm loving the project, really cool."

A turbocharger forces extra air into the engine, which can make much more power. “K series” here means they’re using a particular engine design/family, and then turbocharging it as part of the swap.

Term

V8 modular engine

"...because you're going from a, you know, a V8 modular engine that really made about the same power as that naturally aspirated four cylinder."

A “modular” engine is built using a design that’s meant to be shared across different engines. They’re saying the car started with a V8 modular engine, and the project changes that baseline.

Term

naturally aspirated four cylinder

"...a V8 modular engine that really made about the same power as that naturally aspirated four cylinder. And now you're also turbo charging it..."

Naturally aspirated means the engine doesn’t use a turbo or supercharger—it just breathes normally. A four-cylinder engine has four cylinders, and they’re comparing its power to the V8 before the turbo swap.

Term

turbo charging

"And now you're also turbo charging it and moving the weight back further in the chassis."

Turbocharging adds a device that squeezes more air into the engine. More air usually means more power, but it also requires extra parts and careful tuning.

Concept

moving the weight back further in the chassis

"And now you're also turbo charging it and moving the weight back further in the chassis. Yeah."

When you swap an engine, you can move where the car’s weight sits. Shifting weight toward the back can change how the car handles and feels when you drive.

Term

K software

"...obviously K software are done everywhere. We just did a piece about why it's so popular..."

This is probably referring to the computer tuning/software used to make an engine run correctly and efficiently. They’re saying this kind of setup is very common, so it’s not as “surprising” as the more unusual build.

Concept

fab work

"...there's probably going to be a lot of fab work involved, a lot of, you know, strategy and word of, you know, interplacement, things like that."

“Fab work” means making custom parts or modifications by building or shaping materials. For big projects, it’s the hands-on work that makes everything physically fit and function.

Concept

word of, you know, interplacement

"...a lot of fab work involved, a lot of, you know, strategy and word of, you know, interplacement, things like that."

It sounds like the speaker is talking about planning—making sure parts are positioned correctly and the build is thought through. For custom car projects, that kind of planning can be as important as the actual wrenching.

Car

Subaru BRZ

"Whereas if you're doing like a, you know, a K swap BRZ or me on or something, you just do that one episode, right?"

A “K-swap” means swapping in a Honda K-series engine. Here, it’s being discussed as a swap into a Subaru BRZ, which usually requires custom work to make everything fit and work together.

Term

solid works

"...he got me more into 3D printing and figuring out CAD and solid works than any other video that I've ever watched..."

SolidWorks is a computer program for designing 3D parts. Car builders use it to create custom pieces that match the measurements of the car and other parts.

Concept

3D printing

"Mike from Stanceworks, like that's a prime example of a very long form content where, you know, he got me more into 3D printing and figuring out CAD and solid works than any other video that I've ever watched..."

3D printing is a way to make a physical part from a computer design. Car builders use it to prototype or create custom pieces without needing a full machine shop for every one-off part.

Term

CAD

"...he got me more into 3D printing and figuring out CAD and solid works than any other video that I've ever watched..."

CAD is computer software for designing parts. Instead of guessing dimensions, builders can model the part digitally to make sure it fits before they cut, print, or fabricate anything.

Company

Suncut Send

"...here's a resource out at Suncut Send that we can design all this stuff, send it to them."

The speaker mentions a place where you can send your designs so they can turn them into real parts. It’s basically a “send your file, get a made part” kind of service.

Concept

three piece format

"But then you get the really sweet spot where you get guys like Speed Academy who we're, we're great friends with, but they have, they have like that little three piece format sometimes where it's like, you know, get the car, assess the car, go over the parts, start taking parts out of the car, finish building it, get it on the dyno out the door."

They’re describing a video structure that’s split into steps. In this case, it’s basically: start with the car, check what’s there, take parts off and build it up, then test it on a dyno and show the finished result.

Term

dyno

"...finish building it, get it on the dyno out the door."

A dyno is a testing machine that measures how much power and torque a car makes. People use it to see what changes when you modify the car.

Term

out the door

"...finish building it, get it on the dyno out the door."

They mean the car is fully finished—like the build is done and ready to go. It’s the “end result” after the testing and work are complete.

Concept

YouTube ecosystem

"So the question is, is there a place for each of these things to exist in the YouTube ecosystem or are, are we going to see one dominate over the others?"

They’re talking about the whole world of car videos on YouTube—who makes them, what kinds of videos people like, and how that affects what shows up. They’re asking if one style will become the only popular one, or if different styles will keep working.

Brand

stance works

"I really like, uh, with stance works, you mentioned, um, this is like nerdy stuff, but I really like his, um, narrative style."

Stance Works is mentioned as an example of a creator whose “narrative style” keeps the host engaged. The discussion highlights how presentation and storytelling can be as important as the technical content.

Part

coilovers

"They got, you know, um, the kind of style you like to do the kind of builds you like, so they could do anything they could do, you know, fill in coilovers."

Coilovers are suspension parts that let you adjust how high the car sits and how it soaks up bumps. People use them to improve handling and to get the look they want.

Car

BMW Series Bmw

"...if he turned around and started building a three series BMW, I probably will check it out, but I won't, it's ..."

The BMW 7 Series is a large, luxury sedan meant to be comfortable and feature-rich. It’s designed more for a smooth ride and upscale appointments than for a smaller, simpler driving experience. In the podcast, it’s mentioned as part of a comparison between different BMW model sizes.

Car

Ford Fairmont

"I'm watching a guy that has a Ford Fairmont that he's got a VK 56 turbo in it, that he's running down at, at, you know, the drag racing and doing drag racing with it."

The Ford Fairmont is a Ford car model. Here, it’s interesting because it’s being used for drag racing with a big V8 setup.

Term

VK 56 turbo

"I'm watching a guy that has a Ford Fairmont that he's got a VK 56 turbo in it, that he's running down at, at, you know, the drag racing and doing drag racing with it."

This means a V8 engine (VK56) that’s been turbocharged. A turbo helps the engine make more power, which is great for fast launches in drag racing.

Topic

drag racing

"that he's got a VK 56 turbo in it, that he's running down at, at, you know, the drag racing and doing drag racing with it."

Drag racing is when two cars race side-by-side to see which one accelerates fastest over a short distance. The car setup matters a lot for getting off the line quickly.

Concept

builder yourself

"[477.8s] Like, you know, the guys over, as I said, at builder yourself, you know, that [482.0s] Lincoln Continental is what got me into them, but I've watched a couple of their"

“Builder yourself” here means building or working on a car yourself, not just buying one off the lot. The speaker is talking about the DIY-style car project videos they like to follow.

Car

Lincoln Continental

"[482.0s] Lincoln Continental is what got me into them, but I've watched a couple of their [485.2s] other videos and then I got into the Mustang project because I do like Ford [488.5s] projects."

The Lincoln Continental is a luxury car made by Lincoln. The speaker is saying that seeing videos about it is what got them interested in car projects in the first place.

Term

drift truck

"[562.0s] I'm going to jump over to this guy's channel because he's doing a drift truck [564.6s] or he's doing, you know, whatever you're into. [566.3s] So it seems like now you have so many different options."

A drift truck is a truck that’s built to do drifting—driving sideways on purpose. It usually needs special setup so it can slide safely and consistently.

Brand

Cleetus McFarland

"[583.0s] If he's doing, sometimes they'll do the, the Cleetus McFarland, like the, you [586.7s] know, the track racing thing they do, like the circle track stuff or the burnout [590.8s] contest, they're into it."

Cleetus McFarland is a well-known automotive YouTuber whose channel often features racing, builds, and events. The speaker uses the name as a reference point for the kind of track racing content viewers might like.

Concept

circle track stuff

"[583.0s] If he's doing, sometimes they'll do the, the Cleetus McFarland, like the, you [586.7s] know, the track racing thing they do, like the circle track stuff or the burnout [590.8s] contest, they're into it."

Circle track racing is racing on an oval track where you turn left (or right) a lot. Cars are set up differently than for road courses because the corners are more constant.

Concept

burnout contest

"[586.7s] know, the track racing thing they do, like the circle track stuff or the burnout [590.8s] contest, they're into it. [592.5s] Then he's building the NSX, they're into it, the MR2, they're into it."

A “burnout contest” is an event where drivers intentionally spin the tires to create tire smoke and heat, aiming for the biggest or longest burnout. It’s more about traction control, tire choice, and throttle technique than outright lap speed.

Car

NSX

"[592.5s] Then he's building the NSX, they're into it, the MR2, they're into it. [595.7s] Everything he does, they're into it."

The NSX is a Honda sports car. Here it’s mentioned because people get interested in videos when the car is something like an NSX.

Car

Toyota MR2

"[592.5s] Then he's building the NSX, they're into it, the MR2, they're into it. [595.7s] Everything he does, they're into it. ... [612.3s] building the exhaust on his twin turbo MR2 when he's first doing it, he stretched [616.0s] it out like three or four episodes, like you can tell they're getting pissed off."

The Toyota MR2 is a mid-engine sports car line known for its handling and modding potential. The speaker specifically references a “twin turbo MR2” and building an exhaust, which is a common enthusiast path for making more power and changing the sound.

Term

twin turbo

"[608.5s] I think he got a little bit of flack at one point for, um, when he was first [612.3s] building the exhaust on his twin turbo MR2 when he's first doing it, he stretched [616.0s] it out like three or four episodes, like you can tell they're getting pissed off."

“Twin turbo” means the engine uses two turbochargers to make more power. It’s a common upgrade on enthusiast cars, but it also requires careful tuning and supporting mods.

Term

exhaust

"[608.5s] I think he got a little bit of flack at one point for, um, when he was first [612.3s] building the exhaust on his twin turbo MR2 when he's first doing it, he stretched [616.0s] it out like three or four episodes, like you can tell they're getting pissed off."

The exhaust is the system that carries burned gases out of the engine. If you’re adding turbos, the exhaust has to be set up correctly so the car makes power and sounds the way you want.

Car

Acura NSX

"...ing to always want to do the, you know, the turbo NSX or something. You don't want to do something els..."

The Acura NSX is a fast, sporty car made for performance driving. People talk about it a lot because there are different versions, and some are more focused on turbo-style power. The conversation usually centers on which kind of NSX experience someone prefers.

Concept

paywall

"look to try to capture some of the automotive audience with a paywall and it didn't"

A paywall is a system that restricts access to content unless viewers pay a subscription or fee. In the transcript, it’s mentioned as a strategy some media companies used to try to monetize automotive audiences, but it didn’t work as intended.

Concept

build quality

"Have you seen a change in the way that the build quality and build complexities and things like that have changed from the magazine generation to the YouTube generation?"

Build quality just means how well something is made. In cars, it’s about whether parts feel solid, fit together nicely, and are made with good materials.

Concept

bargain hunters

"There's a lot of YouTube creators that they're sort of like bargain hunters, right? Like they go to the junkyard..."

Here, bargain hunters means people who look for good deals and cheaper parts. They still manage to build cars that look and drive well, just without paying premium prices.

Concept

junkyard

"Like they go to the junkyard, they get parts that they need from the junkyard, or they might get stuff off of like, you know, Amazon, no name stuff, but they still put together great builds."

A junkyard is where vehicles are dismantled for parts, often including older or less common models. In enthusiast circles, it’s a common way to source used components cheaply for projects and builds.

Part

conic wheels

"Like you would see, Oh, it's got conic wheels. It's got, you know, fortune auto coilovers."

They’re talking about a specific kind of wheel design. Wheels aren’t just for looks—different wheel styles can change how the car rides and handles, but here it’s mainly mentioned as a recognizable “name” from magazines.

Term

product placement

"Like sometimes I feel like with YouTube, you don't know if it's a product placement or if it's been provided. Like sometimes I feel like with YouTube, you don't know if it's a product placement or if it's been provided."

Product placement is when a product shows up in a video. Sometimes it’s paid for by the company, and sometimes the person just uses it—this segment is about how viewers can’t always tell the difference.

Term

replica stuff

"They were, um, replica stuff, they copied from another brand. Um, maybe they don't have the best reputation, things like that."

They mean knockoff or copycat car parts. The worry is that they may not fit as well or last as long as the real brand.

Term

project car

"...building a project car and an advertiser would, you know, hit up one of the sales guys and like, look, I know you guys are building, you know, such and such a vehicle..."

A project car is a car you’re working on, usually to fix it up or modify it. It’s more like an ongoing hobby than a finished, “done” car.

Term

advertising space

"...it's different if you're buying advertising space that, that, you know, when you crack open the magazine..."

Advertising space is the portion of a magazine, video, or website that companies pay to show their ads. It’s different from using a product on a real car you’re building.

Brand

Genji

"...some people do a good job of just telling you that, look, this is brought to you by, Genji, I'm a good example."

Genji is used here as an example brand that might sponsor a video or segment. The speaker is saying good disclosure matters so viewers know it’s an ad.

Concept

doing the research

"I think you got to do your own research. If you're going to be purchasing products you've seen online or on, you know, social media or YouTube..."

They’re saying you should look things up yourself before buying. Don’t rely only on what you see in ads or videos—make sure the product really matches what you need.

Company

Shopify

"Anyone can set up a Shopify these days and integrate in a turn 14 back end and be a speed shop."

Shopify is a website tool that helps people open an online store fast. The point here is that a store being easy to set up doesn’t prove the products are good.

Brand

Fortune

"[1123.7s] Um, I think when it comes to like their channel, you can see a lot of the [1126.6s] stuff that they do, they're consistently running fortune on pretty much all their [1130.4s] vehicles, right? [1130.9s] Fortune, which I like, I have those on my vehicle and I love them."

Fortune is a tire brand. The host is basically saying they use those tires on their cars and they’ve found them to work well.

Brand

hypergrams

"[1144.8s] Um, so that's one example, you know, even, um, Asian Ben Scott, you know, he's [1150.1s] got, um, and he has hypergrams on the, on the spider, right? [1154.0s] So he had those on there for a long, long time and he's checked that car."

“Hypergrams” sounds like a brand of aftermarket wheels or parts. The host is saying that brand has been on that car for a long time, so it’s likely part of the setup they trust.

Term

affiliate thing

"Um, or do some sort of an affiliate thing. [1180.8s] Um, you know, that comes with the territory."

An affiliate setup means the YouTuber gets paid if you buy something through their link. It can affect what they talk about because they may earn money from certain products.

Part

fuel pump modules

"[1204.9s] They like making videos and that's how they got into it. [1207.7s] So it's different when I, you know, I've watched, you know, fuel pump modules [1211.5s] fail on name brand products."

A fuel pump module is the part in the gas tank that moves fuel to the engine. If it’s put in wrong, it can stop working and people might blame the part instead of the installation.

Term

installed wrong

"[1211.5s] fail on name brand products. [1213.5s] And it turns out that it was installed wrong and they're getting bashed [1216.9s] online for a product that it's not the product's fault."

“Installed wrong” refers to mistakes during installation—such as incorrect wiring, improper sealing, or incorrect orientation/fitment—that can lead to premature failure. In product reviews, this distinction matters because it separates installer error from a defective component.

Concept

bashed online

"[1213.5s] And it turns out that it was installed wrong and they're getting bashed [1216.9s] online for a product that it's not the product's fault. [1220.4s] It's the installer fault and things like that."

“Bashed online” describes how online communities can quickly assign blame to a product based on reported failures. This can spread misinformation when the root cause is actually installation error or user/installer mistakes.

Term

comment section

"[1232.0s] to install or air with YouTube, it's, that's the receipt, right? [1236.6s] Like people up and we'll go back and post on that, on that, on that [1240.0s] thread or on the comment section and be like, Hey man, you installed [1243.2s] this completely wrong."

The comment section is where viewers respond to videos and share experiences, including troubleshooting claims. In automotive content, these threads can become informal “case studies” that influence how others judge a product’s reliability.

Concept

rage bait

"And then I think now with the amount of attention that that kind of stuff gets, people are doing stuff they know is incorrect, just to get the reaction to get the rage bait."

Rage bait is when someone posts something on purpose to make people mad. The goal is usually to get lots of attention and comments, not to be correct.

Term

toe hook

"...and she was putting a toe hook on, on her view. I don't remember what kind of part it was, but she was putting one of those like fancy toe hooks on the back..."

A toe hook is a strong metal point on the car that you can use to pull it out if it gets stuck. It has to be bolted to a solid place on the car, not a weak panel.

Term

diffuser

"...so she just mounted up to like the diffuser, which, you know, it's like paper thin, right? So she put a couple of bolts through there..."

A diffuser is a part under the back of the car that helps air flow better. It’s usually not meant to take big pulling forces, so bolting things to it can be unsafe.

Term

injectors

"...but there's also a timing place where you can't get a no-name set of injectors without any load, without any, without any tables and then expect the thing to work."

Injectors are the parts that deliver fuel into the engine. If you swap them, the car may need settings updated so the engine knows how much fuel to inject.

Term

tables

"...you can't get a no-name set of injectors without any load, without any, without any tables and then expect the thing to work."

“Tables” are the car’s built-in settings that tell it how to run the engine. If you install new parts but don’t have the right settings/data, the engine can run poorly or not at all.

Topic

forum days

"knowing what you're doing, that also goes back to the forum days. Cause there would be guys that would do like a DIY type thread and they did it all wrong, right?"

“Forum days” means the time when people mostly talked in message boards instead of social media. Those discussions could last a long time and were easier to find later.

Concept

DIY type thread

"Cause there would be guys that would do like a DIY type thread and they did it all wrong, right? And they put it up there and then everyone just be jumping on them."

A DIY thread is basically a post where someone tries a project themselves and shares what they did. Other people in the community can comment, point out mistakes, or suggest better ways to do it.

Topic

social media

"But nowadays though, if that happens on YouTube or something, it's going to make it's way to social media. It's going to make its way to like, you know, Instagram or TikTok or something."

They’re talking about how today’s platforms share content fast. If a video or post gets criticized, it can spread to other apps and reach more people.

Term

cold air intake

"So like guys going, you know, this, this intake under your hood is not good because it's not a cold air intake. It's hot air. And they're kind of explaining it."

A cold air intake is a modification that tries to feed your engine cooler air from outside the engine bay. Cooler air helps the engine burn fuel more effectively than hot air from under the hood.

Term

hot air

"So like guys going, you know, this, this intake under your hood is not good because it's not a cold air intake. It's hot air. And they're kind of explaining it."

Here “hot air” means the engine is breathing air from inside the engine compartment. Hot air is less effective because it’s not as dense, so the engine may not perform as well.

Term

intake being in the engine bay

"Like, Oh yeah, of course the, the intake being in the engine bay is going [1511.8s] to suck in hot air. [1513.2s] It's common sense."

An intake is how the engine gets air. If it’s placed in the hot area under the hood, it may pull in hotter air instead of cooler air from outside, which can hurt how efficiently the engine runs.

Term

stick

"And, you know, obviously there's a lack of new, um, you know, stick [1565.7s] "

“Stick” is shorthand for a manual transmission (a gearbox you shift yourself with a clutch pedal). When people say there’s a lack of new “stick” cars, they mean fewer cars are being sold with manual gearboxes.

Term

K swap

"...I'll, you know, I'll chat with them, you know, with, with my K, K swap, you know, they're like, wow, is that, that's a super charge."

A “K swap” is when someone puts a Honda K-series engine into a different car than the one it originally came with. People do it because those engines are popular and have lots of parts and tuning options.

Term

super charge

"...with, with my K, K swap, you know, they're like, wow, is that, that's a super charge. I'm the master alternator."

A supercharger is a device that helps the engine breathe more air. More air usually means the engine can make more power.

Term

master alternator

"...wow, is that, that's a super charge. I'm the master alternator. But, you know, explain to you why..."

A “master alternator” usually means the car has an upgraded or extra alternator, and one is treated as the main one that charges the battery. People do this when they have lots of electrical stuff running.

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