BEST AND WORST CAR BUYING TIPS w/ TOMI FROM DELIVRD

A trademark is a legally protected brand identifier (like a name, logo, or slogan) that helps consumers recognize the source of goods or services. In this segment, the speaker argues that the trademark owner must prevent consumer confusion by stopping others from using similar branding.

Consumer confusion is the legal standard often used in trademark disputes: if consumers might reasonably believe two products come from the same source, the trademark owner may have grounds to act. The speaker ties this directly to the requirement to protect a brand.

Intellectual property (IP) theft is the unauthorized use or copying of protected creations—like trademarks, copyrights, or patented inventions. Here, the discussion frames the dispute as a potential misuse of protected branding rather than a purely marketing disagreement.

Trademark rights are often limited by “classes” or categories of goods and services. The segment notes that a trademark for clothing doesn’t automatically give the owner control over unrelated products like hair care or car-related services.

Negotiation in car buying is the back-and-forth between the buyer and dealer over the final deal price and terms. The hosts’ advice is to keep the process analytical—focusing on affordability and the numbers—rather than letting emotion drive the outcome.

“Preemptive numbers” here means trying to estimate affordability or pricing before you’re actually ready to buy. The hosts argue this can lead to chasing a deal or negotiating too early, increasing the chance of an impulsive purchase.

MSRP (Manufacturer’s Suggested Retail Price) is the sticker price a carmaker publishes for a specific vehicle and trim. It’s often used as a starting point for negotiations, but the final price can be higher or lower depending on incentives and dealer pricing.

Buyer’s remorse is the regret you feel after purchasing something, especially when the decision was rushed or driven by emotion. In car buying, it often shows up when the buyer realizes the vehicle doesn’t fit their needs or budget after the deal is done.

Being “upside down” on a car loan means you owe more on the financing than the car is worth. It can happen when the purchase price is too high, the trade-in value is low, or the car depreciates quickly—leaving the buyer with limited flexibility later.

A pre-purchase inspection (PPI) is a check done before buying a used car—often by an independent mechanic—to uncover hidden problems. The advice in this segment is to skip overthinking the process and focus on practical steps like testing the car in real conditions.

In car buying, “competition” means using offers from multiple dealers to pressure each one to improve their deal. The idea is that dealers are more willing to discount when they believe you have a serious alternative lined up.

“Final price” is the total amount you’ll pay for the car after negotiation, including the dealer’s negotiated numbers. In practice, shoppers should confirm what’s included (fees, add-ons, taxes) so the “final” number is truly all-in.

A “tire kicker” is a shopper who acts interested but isn’t truly committed to buying. In car sales, salespeople may treat tire kickers as low-priority because they expect little chance of a sale.

“Car salesman” here refers to the dealership sales role whose trustworthiness is being discussed. The segment uses it to frame how incentive structures (like commission tied to profit) can affect whether customers feel they’re being advised fairly.

Gross profit is the money a business makes after subtracting the direct costs of selling a product—here, the profit tied to the car deal. In sales, “paid off gross profit” means the salesperson’s pay is linked to how much profit the dealership makes on your purchase.

A divided interest is a conflict of incentives: the person advising you may benefit financially from outcomes that aren’t best for you. In car buying, if the salesperson earns more when the deal is larger, their incentives can conflict with getting you the best price and fit.

Commission sales means salespeople are paid a percentage (or otherwise variable pay) based on the deals they close. The host argues this can encourage upselling or steering because the salesperson’s income rises with the sale price, not necessarily with the customer’s best deal.

In a dealership context, the “third party” is typically the sales manager who can approve deals, discounts, or exceptions that the salesperson can’t. It’s a common sales process step that can affect how much leverage you have during negotiations.

“Walk away” is a negotiation tactic: you refuse to keep negotiating if the deal doesn’t meet your offer. In car buying, it signals you’re prepared to leave without purchasing, which can pressure the dealer to improve the terms.

The Mazda CX-90 is a three-row SUV positioned as a family hauler with a focus on comfort and value. In this segment, it’s mentioned as one of the speaker’s Mazdas, and it’s contrasted with another Mazda purchase decision.

The Mazda CX-70 is a newer Mazda SUV variant aimed at buyers who want a more upscale feel than smaller crossovers. The speaker says they bought it expecting it to make sense, but ended up feeling it didn’t justify the price—especially compared to having a third row.

“0%” and “1.9” refer to financing interest rates offered by the manufacturer or lender. Lower rates can dramatically reduce the total cost of borrowing, so they’re a major part of car-buying incentives.

The BMW M5 is a high-performance version of the 5 Series, built by BMW’s M division. It’s known for blending everyday usability with serious performance, which is why it often comes up in “date night” or enthusiast-car conversations.

The host is describing a service model that tries to improve the car-buying process end-to-end, not just the vehicle. It’s focused on how the deal is structured (consultation, financing/leasing setup, and negotiation) so the buyer feels guided rather than pressured.

Financing is how you pay for a car using borrowed money, typically through a lender. In a car-buying context, it usually means arranging an auto loan and confirming the terms before you finalize the purchase.

Leasing is a way to use a car for a set period by paying for its depreciation and fees rather than buying it outright. In car-buying services, “making sure financing leasing” means they help structure the buyer’s chosen payment method before negotiation and paperwork.

“Looking at the market as a whole” means using broader pricing/availability information rather than relying on one dealership’s offer. In practice, it’s about using aggregated data to decide what deal strategy is most likely to work for the buyer.

Negotiating is the process of working with sellers/lenders to agree on the final deal terms, such as price and payment structure. Here, the speaker emphasizes negotiating across local and out-of-area markets to generate better options for the buyer.

The speaker describes a deal pipeline where multiple competing offers are gathered, then filtered down to the most relevant options. This is meant to reduce buyer overwhelm by highlighting the “three that matter” instead of forcing you to compare everything.