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Bonus: Autocar Meets Alpine UK's Nicola Burnside

Bonus: Autocar Meets Alpine UK's Nicola Burnside

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About this episode

Nicola Burnside, head of Alpine UK, shares insights on the brand's exciting evolution and its successful launch of the A290 hot hatch. With a focus on transitioning to electric vehicles while maintaining the essence of driving enjoyment, Burnside discusses the growing customer base and the brand's expanding model range. She highlights the importance of motorsport heritage in shaping Alpine's identity and future direction, as well as her personal passion for racing. The conversation reveals how Alpine is connecting with a broader audience while staying true to its performance roots.

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Technical Too Afraid to Ask
Car

Dodge Ram

"... Up the Year sales event is on at Ron Tonkin Jeep Ram of Milwaukee. Ready to upgrade your drive?"

The Dodge Ram is a big truck that can carry heavy loads and is great for work or family use. It's popular because it's strong and has a nice inside, making it comfortable to drive.

Car

Jeep Cherokee

"Right now, lease the all-new 2025 Jeep Grand Cherokee Laredo X for just $249 a month for 27 months with $39.95 down."

The Jeep Grand Cherokee Laredo X is a version of the Grand Cherokee SUV that offers a mix of ruggedness and luxury. The 2025 model has new features that make it more comfortable and easier to drive.

Car

Alpine A110

"...honest. We really appreciate the success that the A110 has had. Obviously, it's a combustion engine car."

The Alpine A110 is a small sports car that is fun to drive and looks great. It's known for being light and quick, which makes it exciting for people who enjoy driving.

Term

combustion engine

"Obviously, it's a combustion engine car. It's very light, but the A290 takes a lot of that DNA from the A110 into the new car."

A combustion engine is a type of engine that makes power by burning fuel, like gas. It's the kind of engine most cars have used for a long time before electric cars became popular.

Car

Alpine A290

"but the A290 takes a lot of that DNA from the A110 into the new car. And that means the transition for us has been a lot easier."

The Alpine A290 is a newer car that takes inspiration from the A110. It's designed to be light and sporty, making it fun to drive, just like the A110.

Company

Brembo

"and it has elements like the Brembo brakes from the A110. So we've been able to really link the two products."

Brembo makes special brakes that help cars stop better, especially in fast or sporty cars.

Concept

hot hatch

"...the Brits tend to love a hot hatch and I guess that's exactly what you've got with the A290."

A hot hatch is a small car that is designed to be fast and fun to drive. It has a hatchback design, which means the back opens up for easy access, and it's made to be sporty and exciting.

Car

Renault 5

"...the Renault 5 or the kind of shared DNA. Do you have to approach things differently now that that kind of link is perhaps more obvious? I think the beauty of the Renault 5 and the A290..."

The Renault 5 is a small car that was very popular in the past and has now been updated as an electric vehicle. It's known for its unique style and is considered an iconic model.

Concept

Formula 1

"...ever since I was a very young girl. I was into F1. I always liked a certain car brand..."

Formula 1 is a type of car racing that features very fast cars and is held on tracks around the world. It's known for its exciting races and advanced technology.

Brand

Ferrari

"...I always liked a certain car brand with a prancing horse on the front. And I always wanted to get into motorsport."

Ferrari is a famous car brand from Italy that makes fast and luxurious cars. They are well-known for their success in racing, especially in Formula 1.

Brand

Volkswagen Group

"...into Volkswagen Group worked for various different car brands there..."

Volkswagen Group is a large car company from Germany that makes many different brands of cars, like Volkswagen and Audi.

Brand

Mercedes-Benz

"...Went to make Mercedes-Benz and then was approached by Alpine..."

Mercedes-Benz is a well-known luxury car brand that makes fancy cars like sedans and SUVs.

Concept

Formula One

"...when it comes to Formula One? Of course, of course."

Formula One is a type of car racing that features very fast cars and takes place on special tracks. It's one of the most popular and prestigious racing competitions in the world.

Concept

motorsport

"...but we are in motorsport. We have a lot of passion behind the brand..."

Motorsport is a term for sports that involve racing cars or other vehicles. It's about competing to see who can go the fastest.

Term

F1

"...any motorsport events, F1..."

F1 stands for Formula 1, which is a type of car racing that features very fast cars and is held in many countries around the world.

Concept

Goodwood Festival of Speed

"...the hydrogen combustion prototype Alpine glow which we had at Goodwood Festival of Speed this year and even Damon Hill stopped me at the top of the hill..."

The Goodwood Festival of Speed is a big car event in England where people can see and hear many different types of cars racing up a hill. It's a fun place for car fans to gather and enjoy the excitement.

Car

Alpine

"...the hydrogen combustion prototype Alpine glow which we had at Goodwood Festival of Speed this year..."

Alpine is a brand that makes sporty cars. They are working on new technology, like a car that runs on hydrogen instead of gasoline, which is better for the environment.

Concept

racing

"...you've done a bit of racing. Quite a serious level. I think you've raced around Goodwood Turkey..."

Racing is when cars compete against each other to see who can go the fastest. There are different types of racing, like driving on tracks or up hills.

Concept

Goodwood Revival

"I loved Goodwood. Goodwood Revival is such a mega event and it's so special to be able to race around that iconic track."

Goodwood Revival is a famous car racing event where vintage cars race on a historic track. It's a fun celebration of classic cars and motorsport history.

Car

MG Midget

"I have to say my little MG Midget, which is a pre-66 car with an Ashley kit on, is the most hilarious fun to drive."

The MG Midget is a small sports car that people love to drive because it's light and fun. It was made a long time ago, and many people enjoy racing them.

Term

power-to-weight ratio

"It has the power to weight ratio of an A110R. So it weighs 500 kilograms."

Power-to-weight ratio tells you how much power a car has compared to how heavy it is. If a car is light and has a lot of power, it usually goes faster and is more fun to drive.

Car

Alpine A110R

"It has the power to weight ratio of an A110R. So it weighs 500 kilograms."

The Alpine A110R is a sporty car that's really light and fast. It's made for people who love to drive and want a fun experience on the road.

Concept

rallying

"and with the re-emergence of rallying, we've been participating in the FIA Eco rally now and very successfully. So you never know, maybe I'll add rallying as a string to my bow."

Rallying is a type of car racing that takes place on different types of roads, including dirt and gravel. Drivers race against the clock and must be skilled at navigating the course.

Car

Alpine A390

"...The A390 is bigger, but it has the performance of the A110..."

The Alpine A390 is a bigger version of the A110, which means it has more room inside but still aims to be fast and fun to drive.

7 cars featured

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