BONUS: Autocar meets Ineos Automotive CEO Lynn Calder
About this episode
Lynn Calder, CEO of INEOS Automotive, talks through why ADAS and other driver-assistance tech keep arriving even when customers want them off—then zooms into Grenadier updates, steering changes, and measurable maneuverability gains for model year 26. She explains the brand’s growth via repeat buyers, fleet and rental wins (including Hertz), and why grassroots enthusiasm matters. Calder also connects Europe’s regulatory and tariff pressures—like the “chicken tax”—to the company’s roadmap, including range-extender thinking and future model plans.
In this bonus episode of the Autocar podcast, Autocar Meets Lynn Calder, CEO of Ineos Automotive, makers of the Grenadier. Calder tells Cropley and Prior about running "a renegade brand", what it's like to launch a new car in the middle of pandemics, wars, and tariffs, how the car was conceived in a pub and Ineos's future plans, including new models and hoping to replace the British military's Land Rovers.
For more on the stories behind Ineos, read Autocar here.
Hosted on Acast. See acast.com/privacy for more information.
ADAS systems
"he said, I haven't met Lynn Calder but I would like to because I've just got this press release and in it it says about a load of ADAS systems and it seems very honest, they're annoying but we have to fit them."
ADAS systems are safety features in modern cars that help the driver. They can warn you or even assist with things like speed and lane keeping, but some are required by law.
ADAS systems are driver-assistance technologies that use sensors and software to help with tasks like staying in the lane, maintaining speed, or warning you about hazards. They’re often mandated by regulation, which is why they can feel “forced” even when drivers don’t want them.
regulation is driving that
"It's regulation that's driving that and I think that the industry could do a better job of standing up and saying, we don't need this, why are we doing it?"
The idea is that laws are requiring carmakers to add certain safety/driver-assist features. So even if drivers don’t like them, the company has to include them to meet the rules.
This refers to the way government rules push automakers to include certain driver-assistance features, even if some customers find them annoying. The hosts are framing ADAS adoption as compliance-driven rather than purely customer-demanded.
intelligent speed sensor
"But yeah, we did for at least this speed, the intelligent speed sensor that tells you you're speeding, we've got like a one button off now on the head unit where you can just mute it."
An intelligent speed sensor is a feature that checks how fast you’re going and helps you stay within the speed limit. If it’s annoying, the host says there’s a button to mute its alerts.
An intelligent speed sensor is a system that detects the car’s speed and compares it to relevant speed limits, then alerts the driver when you’re speeding. In this discussion, it’s specifically the feature that can be muted via a one-button option on the head unit.
head unit
"we've got like a one button off now on the head unit where you can just mute it. So we're trying to make it easier."
The head unit is the car’s main screen and control panel for things like music and settings. In this case, it’s where you can turn off the speed alert.
The head unit is the car’s main infotainment screen and control system—where you manage audio, navigation, and many vehicle settings. Here, it’s mentioned as the place where you can mute the intelligent speed sensor.
OEM
"But how ridiculous that we, you know as the OEM spend lots of money to install a system [126.2s] that we have to then spend lots of money making it easy to switch off."
OEM means the company that makes the car in the first place. They decide what systems go into the vehicle and how they work.
OEM stands for “original equipment manufacturer.” In automotive, it usually means the company that builds the vehicle (or the vehicle platform) and specifies the systems installed on it.
switch off
"But how ridiculous that we, you know as the OEM spend lots of money to install a system [126.2s] that we have to then spend lots of money making it easy to switch off."
They’re talking about turning a car feature off. Even though the car maker installs the system, they’re saying it costs money to make it possible to disable it.
“Switch off” here refers to disabling an installed vehicle system after it has been integrated by the OEM. This often comes up with emissions, safety, or regulatory-related systems where customers or suppliers may prefer the ability to deactivate certain functions.
INEOS automotive
"We were keen to basically get an update on INEOS automotive. You've just updated the [156.9s] granularity, haven't you?"
INEOS Automotive is the car company behind the INEOS Grenadier. Here, they’re talking about how the business is doing and what updates are coming to their vehicles.
INEOS Automotive is the company behind the INEOS Grenadier, a rugged, off-road-focused vehicle brand. In this segment, the CEO discusses product updates, market rollout, and sales performance for the company’s vehicles.
vehicle
"So for example, we're [186.9s] selling into the US. But yeah, I mean we've just updated the [192.0s] new model year 26 that we released to the market to the public this year"
They’re talking about the car as a product that gets updated. The changes mentioned are meant to improve driving feel and cabin cooling.
In this context, “vehicle” is being used as a product line being updated for a new model year. The speaker is describing changes that affect how the car drives and how climate control works.
model year 26
"our [192.0s] new model year 26 that we released to the market to the public this year has got improvements, [199.2s] optimizations on steering for on-road feel and on air conditioning principally"
A “model year” is the automaker’s yearly version of a car. “Model year 26” means the newer version they’re selling now, with updates compared to the prior year.
“Model year” is the annual vehicle update cycle used by automakers to group changes (engineering updates, trim changes, software updates, etc.) under a specific year label. “Model year 26” indicates the next iteration of the product released to the public.
Q1
"And then Q1 results has been an excellent start to the year for [213.6s] us. We were 20% up in Q1 26 versus Q1 25"
Q1 is the first three months of the year. They’re using it to compare how sales did this year versus last year.
Q1 means the first quarter of the year (January through March). Automakers and other companies use quarterly reporting to show sales and financial trends over time.
Opel Astra
"...and capability. It's not fleet sales in the Voxel Astra. Predominantly, you're absolutely right. But we d..."
The Opel Astra is a common everyday car in the compact class, usually as a hatchback or sedan. It’s designed to be practical—easy to live with, with decent space and comfort. It often gets mentioned because it’s a high-volume model used for normal commuting and work driving.
The Opel Astra is a mainstream compact hatchback/sedan platform known for being practical and widely used in everyday and fleet applications. It’s often discussed in terms of efficiency, space, and how well it fits real-world ownership needs. When it comes up alongside “capability” and sales context, it’s usually because it’s a volume model that balances comfort and usability.
grassroots with a brand
"I think that you have got to build grassroots with a brand like this. You've got to get people who understand the vehicle and who are passionate about the vehicle to drive it and talk about it."
“Grassroots” marketing means getting fans and real owners excited enough to talk about the car themselves. The point here is that word-of-mouth from people who really get the vehicle matters more than just spending on ads.
“Grassroots” brand building means creating demand through community-driven enthusiasm—enthusiasts who understand the product and actively promote it—rather than relying primarily on paid advertising. Here, the CEO argues that for a niche vehicle like the Grenadier, passionate owners and drivers are what create early momentum.
chicken tax
"it kind of has this issue with this archaic chicken tax, which has nothing to do with President Trump. It's from the 1960s, but it protects pickup trucks."
The “chicken tax” is a US import tax that makes certain trucks cost more to bring in. The CEO is saying it’s been around for decades and it affects how feasible it is to sell vehicles in the US.
The “chicken tax” is a long-standing US tariff policy originally aimed at imported light trucks and related goods, which ended up protecting pickup-truck production. In this segment, it’s used to explain why importing a European-built pickup (and potentially other vehicles) into the US can be expensive.
station wagon
"[542.6s] Easily. We've taken a bit of hit on our profits for sure. I mean, at the beginning of last year, [548.3s] to take the station wagon into the US was two and a half percent."
A station wagon is a car with extra space behind the back seats for cargo. They’re using it here to talk about which version sells better in certain countries.
A station wagon is a car body style with a longer roofline and an extended cargo area behind the rear seats. In this episode, “station wagon” is used to describe the Grenadier’s US-market version and how its sales performance differs by region.
4x4
"[577.9s] Australia is sitting at number three. [577.9s] These are really, really quite large markets for us. Australia being such a huge kind of 4x4, [585.1s] like a real deep, efficient adult market for a ute."
4x4 means the car can drive all four wheels at once. That helps it grip better on dirt, mud, or rough roads.
4x4 means a vehicle with four-wheel drive, where power can be sent to all four wheels for better traction on loose, slippery, or uneven surfaces. The speaker frames Australia as a strong market for 4x4 buyers, describing it as an “adult market” for a ute-style use case.
ute
"[585.1s] like a real deep, efficient adult market for a ute. [592.9s] So yeah, we do pretty well in Australia."
A ute is a kind of pickup-style vehicle with a cargo bed. They’re saying Australia has lots of buyers who want that practical, work-ready style.
A ute (short for “utility vehicle”) is a pickup-truck style vehicle common in countries like Australia, typically with an open cargo bed and a cabin designed for everyday driving. Here, the speaker uses “ute” to describe the kind of practical, work-oriented 4x4 market Australia represents.
turning circle
"[653.4s] And it wasn't irritating. [655.4s] And, you know, I mean, there are things that you go, well, it's got a large turning circle and the steering has got that feel to it."
Turning circle is how wide a car needs to be to make a full turn. A larger one can make parking and tight maneuvers harder.
Turning circle is the diameter (or tightness) of the path a vehicle needs to make a full turn at low speed. The speaker mentions a “large turning circle” as a drawback, which matters for parking and maneuvering in tight spaces.
recirculating ball steering
"But there's a reason it has those things. There's a reason it has, you know, the recirculating ball steering for its off-road capability and stuff."
Recirculating ball steering is a type of steering system inside the car. It’s commonly used on off-road vehicles because it can handle rough conditions, but it may feel less sharp than other steering types.
Recirculating ball steering is a steering mechanism that uses a screw-and-ball system to move the steering linkage. It’s often chosen for off-road vehicles because it can tolerate higher loads and abuse better than some other steering designs, even though it can feel less precise on-road.
Toyota Gt86
"...hink it feels, to me, a bit like a sort of Toyota GT86 in its purpose, that if you, it is the way it is ..."
The Toyota GT 86 is a small sports car that’s meant to be enjoyable to drive. It focuses more on handling and feel than on being the fastest. People bring it up when they’re talking about cars that are built for driving pleasure.
The Toyota GT 86 is a lightweight, rear-wheel-drive sports coupe designed to feel fun and responsive rather than focused on outright power. It’s frequently referenced as a “purpose-built” driver’s car, which is why it can be used as a comparison point for other cars with similar intentions. In podcast talk, it often represents the idea of an affordable, engaging sports car experience.
lane keep
"And the first time I test drove, when we were developing the capability for the lane assist and the lane keep, [721.8s] I was really pleasantly surprised by how kind of subtle it is."
Lane keep is the car’s feature that helps you stay in your lane. In this segment, they’re talking about making it feel subtle and not overly forceful.
Lane keep (often part of lane-keeping assist) is an ADAS function that helps keep the vehicle centered in its lane. The speaker discusses developing lane assist/lane keep behavior and how it can be subtle rather than aggressive.
lane assist
"And the first time I test drove, when we were developing the capability for the lane assist and the lane keep, [721.8s] I was really pleasantly surprised by how kind of subtle it is."
Lane assist is the car’s system that watches the lane lines and helps you not drift out of your lane. They’re saying they didn’t want it to feel pushy, but it ended up being subtle.
Lane assist is an ADAS feature that monitors lane markings and provides steering or warning input to help the driver avoid drifting. The speaker contrasts earlier worries about aggressive lane behavior with a later experience of it being more subtle.
variable steering gear
"But we've put in a variable steering gear, which I think much improves the on-road feel. [744.0s] And even things like, I mean, we've taken more than a metre, just over a metre, out of the turning circle in model year 26 as well."
Variable steering gear means the steering “feel” can change depending on how you’re driving. The goal is usually easier turning at low speeds and more confidence when driving normally.
A variable steering gear changes the steering ratio or assist characteristics depending on conditions, aiming to improve both low-speed maneuverability and high-speed stability. Here, it’s credited with improving on-road feel compared with an earlier steering setup.
steering system
"And if we're launching something new like ADAS features or a new steering system, [824.7s] I'm going to want to experience it as early as possible and have my input for sure."
A steering system is the full set of components and control logic that turns the wheels—more than just the steering wheel itself. In modern cars, “new steering system” can imply changes to how the car responds (for example, different assist calibration or control strategy), which is why Calder wants early customer-style feedback.
forward model planning
"We've had some stuff in the magazine about forward model planning and so on, [1139.3s] and there seem to be two avenues."
Forward model planning is basically a company’s long-term roadmap for what car models and updates it will build next. It helps them line up engineering work and production so new versions arrive on schedule.
Forward model planning is the long-range process automakers use to decide what new vehicles, updates, and special editions will come next. It typically involves coordinating engineering, supplier timelines, and production capacity so the lineup evolves predictably.
platform
"One is you'll do some more development of the existing platform [1144.5s] and then you'll have a new model at some stage, smaller."
A platform is the shared “base” that a car is built on. If a company reuses the same platform for multiple models, it can make new cars faster and cheaper.
In automotive terms, a platform is the shared underlying architecture—like hardpoints, mounting locations, and major structural components—that multiple models can use. Reusing a platform can reduce development time and cost while still allowing different body styles or variants.
special editions
"So you're right, on the Grenadier, we're still working on different things [1161.0s] that we can do with that, special editions. [1163.3s] We're just the Mounts of Trialmaster X, which is our most off-road capable Grenadier on the road."
Special editions are limited or variant versions of a model that typically add distinctive styling, equipment, or capability packages. Automakers use them to refresh interest and target specific buyer needs without launching a completely new model.
Trialmaster X
"that we can do with that, special editions. [1163.3s] We're just the Mounts of Trialmaster X, which is our most off-road capable Grenadier on the road."
Trialmaster X is a special version of the Ineos Grenadier aimed at tougher off-road use. In this quote, the CEO says it’s their most off-road-capable Grenadier for road use.
Trialmaster X is a specific Ineos Grenadier special edition positioned as the most off-road capable version “on the road.” The name signals a higher off-road focus than the standard Grenadier, and the CEO is using it to frame how the model range will evolve.
Fusilier
"But the ambition for future models is really around now... Now, we paused Fusilier really on the back of powertrain uncertainty in the main part... And actually, the Fusilier, our next model, which is a kind of smaller... still very off-road capable vehicle that started this life as pure electric, because that's what we were going to be forced into from a regulatory perspective."
The Ineos Fusilier is a smaller Ineos model aimed at city life, but still designed to handle rough terrain. The CEO says they paused it because they weren’t sure about the best powertrain, and it originally started as an electric vehicle due to regulations.
The Ineos Fusilier is described here as a smaller, more urban-oriented vehicle that’s still meant to be off-road capable. Calder says the project was paused due to powertrain uncertainty, and that it began life as a pure electric vehicle because of regulatory pressure.
powertrain uncertainty
"Now, we paused Fusilier really on the back of powertrain uncertainty in the main part, because there was, you know, we were..."
This phrase means they weren’t sure what kind of drivetrain to use. For example, whether the car should be fully electric or use an extra system to help it go farther.
“Powertrain uncertainty” refers to uncertainty about the vehicle’s propulsion setup—such as whether it should be fully electric, use a range-extender, or adopt another architecture. In this context, it’s why Ineos paused the Fusilier project while they sorted out what they could build and sell confidently.
pure electric
"still very off-road capable vehicle that started this life as pure electric, because that's what we were going to be forced into from a regulatory perspective."
“Pure electric” means the car runs only on electricity from a battery. There’s no gasoline engine involved, at least in the original plan.
“Pure electric” means the vehicle is powered only by electric motors and a battery, without a combustion engine. Calder says the Fusilier started as pure electric because regulations were pushing manufacturers toward electrification.
range extender
"And that's where the range extender then came around, [1281.3s] which is actually this is the technology of the future, [1284.1s] because range extender is an electric vehicle without the range anxiety"
A range extender is like a backup generator for an electric car. Instead of relying only on charging stations, it uses a small engine to make electricity when the battery gets low.
A range extender is a powertrain setup where a small combustion engine generates electricity to extend the driving range of an electric vehicle. It’s often used to reduce “range anxiety” without requiring the same level of charging infrastructure as a pure battery-electric car.
range anxiety
"because range extender is an electric vehicle without the range anxiety [1287.3s] and without the requirement to build out the infrastructure"
Range anxiety is the worry that your electric car won’t have enough battery to get you where you need to go. It’s basically fear of getting stuck because you can’t find a charger in time.
Range anxiety is the fear of running out of battery power before reaching a charging point. It’s a common concern for drivers of battery-electric vehicles, especially where charging access is uncertain.
infrastructure and the grid
"and without the requirement to build out the infrastructure and the grid and the electricity. [1292.7s] And where all the electricity comes from, we don't know yet"
This means the charging stations and the electricity system that powers them. If there aren’t enough chargers—or the power system can’t handle the extra load—EVs are harder to use.
“Infrastructure and the grid” refers to the charging network and the electrical power system that supplies it. For widespread EV charging, both the local charging locations and the broader power grid need enough capacity and reliability.
transitional powertrain
"So it's an absolutely wonderful transitional powertrain. [1302.2s] But of course, we're still in the situation as at today, [1304.9s] that it's got a combustion engine component to it."
A transitional powertrain is a “bridge” technology. It’s meant to make electric driving more practical right now while the industry moves toward a fully electric future.
A transitional powertrain is a drivetrain intended to bridge the gap between today’s combustion-based vehicles and a future dominated by electrification. In this context, it describes a hybrid-like approach where an EV is supported by a combustion component for range and practicality.
combustion engine component
"But of course, we're still in the situation as at today, [1304.9s] that it's got a combustion engine component to it. [1307.1s] And that's not really straightforward from a regulatory perspective either."
A combustion engine component means the system still includes an internal-combustion engine as part of the overall drivetrain. In a range-extender setup, that engine typically doesn’t directly drive the wheels; it generates electricity to keep the electric system operating.
ground up car
"But I think I would just say you would not do another ground up car explicitly on your right, just because it's such an enormous task."
A “ground up” car is one that’s designed completely from the beginning, not just updated. It usually costs a lot more and takes longer, so companies only do it when they really need to.
Building a “ground up” car means designing the vehicle from scratch—new platform, systems, and engineering choices rather than evolving an existing architecture. It’s often extremely expensive and time-consuming, which is why OEMs may prefer incremental updates instead.
plug-in hybrids
"There's been years of plug-in hybrids where the motor does a bit of driving of the wheels and so on."
A plug-in hybrid is a car that can run on electricity and also has a gas engine. You can charge its battery by plugging it in, and then it can drive for a while using only the electric motor.
Plug-in hybrids are hybrid cars with a battery that can be charged from an external power source (like a wall outlet). They typically use both an electric motor and an internal-combustion engine, with the electric portion doing some driving when the battery is sufficiently charged.
super hybrid technology
"And I do agree with you that the Chinese are at the forefront of range extender and super hybrid technology."
“Super hybrid technology” is a way of describing a more advanced hybrid system than older designs. The goal is usually to make the car feel more like an electric car day-to-day, while still having a way to keep power available for longer trips.
“Super hybrid technology” is a marketing-style label for advanced hybrid architectures that aim to combine strong electric-drive behavior with efficient energy generation. In this context, it’s being contrasted with how range-extender and hybrid approaches looked 10–15 years ago.
off-putting
"If anyone had driven a range extender car then, they didn't exist for after a while because they were off-putting."
“Off-putting” means something felt unpleasant or discouraging to people. In this case, earlier range-extender cars apparently didn’t feel right to drivers, so they faded away.
In automotive discussions, “off-putting” is used to describe a product experience that discourages buyers—often due to how the system behaves in everyday use. Here, it’s referring to earlier range-extender cars that didn’t win over drivers.
technology sharing
"[1468.8s] When might you have some big model news? [1475.5s] I get that you're going to have some versions and so on, but when's the next big development? [1481.6s] I'm hoping really soon. We are technology sharing. [1487.9s] What that means is that you've got to strike an agreement with someone who owns the technology. [1492.5s] And that's what we're in kind of mature discussions about now."
They’re talking about working with other companies to use their technology. Instead of building everything from scratch, they negotiate permission to use certain tech in their own cars.
“Technology sharing” here means Ineos Automotive is partnering with another company to license or co-develop key technology. The CEO describes it as requiring agreements with the technology owner before it can be used in their vehicles.
off-road capability
"[1522.2s] And I think it will be a hugely successful car. [1524.6s] Having the kind of level of off-road capability that it will have alongside just the, you know, I kind of talked about it being kind of more our bane, [1532.2s] but it's just sort of slightly more urban manners, I suppose."
They mean how capable the car is on dirt roads and rough ground. They’re saying it will still be good off-road, but also nicer and more comfortable for everyday city driving.
“Off-road capability” refers to how well a vehicle can handle unpaved surfaces and rough terrain. In the CEO’s framing, the next model will balance that with more “urban manners,” meaning it should also feel refined in city driving.
urban manners
"[1524.6s] Having the kind of level of off-road capability that it will have alongside just the, you know, I kind of talked about it being kind of more our bane, [1532.2s] but it's just sort of slightly more urban manners, I suppose. [1535.6s] Reconpinion steering, for example."
They’re describing how the car feels in normal city driving. Think smoothness, ease of steering, and general refinement when you’re not off-road.
“Urban manners” is a non-technical but automotive-specific way of describing how a vehicle behaves in city conditions—typically ride comfort, steering/handling ease, and refinement at low speeds. Here it’s contrasted with the vehicle’s off-road focus.
Reconpinion steering
"[1524.6s] Having the kind of level of off-road capability that it will have alongside just the, you know, I kind of talked about it being kind of more our bane, [1532.2s] but it's just sort of slightly more urban manners, I suppose. [1535.6s] Reconpinion steering, for example. [1538.2s] Just painted body parts, just things to make it just a little bit more refined."
The speaker is mentioning a steering feature or system. It’s likely a specific design meant to make the car easier to drive and feel more refined.
“Reconpinion steering” appears to be a mis-transcription of a steering-related technology or system name. In car terms, this kind of phrase usually refers to a specific steering setup or control approach used to improve feel, precision, or low-speed maneuverability.
Hyundai Grandeur
"... the slightly more refined smaller brother of the grandeur is how we're kind of thinking about it. How have ..."
The Hyundai Grandeur is a bigger, more comfortable sedan than Hyundai’s smaller cars. It’s meant for a smoother, more refined driving experience. It comes up when people talk about how Hyundai is planning different levels of comfort across its lineup.
The Hyundai Grandeur is a larger, more upmarket sedan positioned above Hyundai’s smaller models, aimed at a more refined ride and comfort. It’s discussed in terms of how the brand is thinking about its lineup and where a “more refined” car fits relative to smaller siblings. In the context you provided, it’s being used as a reference point for a strategy around refinement and size.
heritage of any brand
"It's a perfect name for the car. [1789.9s] So the heritage of any brand is really important, and we absolutely want to make sure that this is not just about a product. [1796.8s] It's about a story, and that story is quite special."
They’re talking about “brand heritage,” which is basically the story and history behind a company or product. The point is that the car isn’t just a thing you buy—it has a background people can feel connected to.
The speaker is emphasizing “brand heritage,” meaning the history and origin story that gives a brand meaning beyond the product itself. In this context, they argue the Grenadier’s pub-linked origin helps create a narrative customers can connect to.
pilgrimage
"But yeah, what I certainly see anecdotally around the world, and Tony and I were laughing about it earlier, [1833.8s] is the amount of people who now kind of see it as a little bit of a kind of pilgrimage. [1839.1s] Yeah, I would."
The speaker uses “pilgrimage” to describe how some Ineos customers treat the Grenadier origin site as a destination. It’s a discussion of customer behavior and brand storytelling rather than a technical automotive term.
localise
"And I think that in a world where most defence forces around the world are trying to localise, actually most countries on everything they buy at the moment are trying to localise."
To localise means making things in the buyer’s country or nearby instead of shipping them from far away. The idea is to support local jobs and make supply more dependable.
To localise (in procurement/manufacturing) means producing goods closer to the country that’s buying them, often to create local jobs and reduce supply-chain risk. The speaker connects this to defense forces wanting domestic or regional production rather than relying on imports.
protectionist world
"We're living not in a globalised world at the moment, we're living in a protectionist world at the moment, and I'd like to see our Britishness recognised for that."
A protectionist world is when governments try to protect local businesses. That can mean they prefer buying from domestic suppliers instead of always choosing the cheapest global option.
A protectionist world refers to an economic climate where governments use policies that shield domestic industries—such as tariffs, local-content rules, or procurement preferences. Here, it’s used to explain why defense buyers may favor British-made solutions.
Mercedes-Benz
"and it was an ex-Mercedes-Benz factory, so we walked into a ready-made workforce, a very skilled workforce, rather than building something from the ground up,"
Mercedes-Benz is a well-known car brand. They’re saying they used a former Mercedes factory, so they could start producing faster because the site and workers were already set up.
Mercedes-Benz is a major German automaker. The speaker says the company acquired an ex-Mercedes-Benz factory, emphasizing that the workforce and production setup were already in place, which can speed up ramp-up for a new vehicle program.
analogue
"Along with the fact that there's no other car that's as analogue as ours,"
“Analogue” here means the car feels more traditional and mechanical, with less reliance on computers and screens. They’re saying their vehicle is especially old-school in how it drives.
In automotive talk, “analogue” usually means a more mechanical, driver-focused feel—less software-driven behavior and fewer digital/assistive layers. The speaker is positioning their vehicle as unusually “analogue” for its category, implying a traditional driving experience.
electronic control units
"But ours has got a fraction of the electronic control units as most other vehicles, so I think we should have a good shout..."
An electronic control unit is a car computer that controls a specific job. The speaker is saying their approach uses fewer of these computers than most modern vehicles.
Electronic control units (ECUs) are the computer modules that manage specific vehicle functions like engine operation, transmission behavior, and safety systems. The speaker is contrasting the Grenadier’s simpler electronics package with most modern cars, which use many ECUs to coordinate everything.
body on frame
"So whether that's the configuration of the car, the body on frame, the ground clearance, the approach angle, the departure angle, the triple diffs,"
Body-on-frame means the car’s body sits on a separate sturdy frame underneath. Off-road trucks use this because it tends to be tougher for heavy work and rough roads.
Body-on-frame is a construction method where the vehicle’s body is mounted on a separate ladder-like frame. It’s common in traditional off-road and truck designs because it can better handle heavy loads and rough terrain, and it’s often easier to package drivetrain and suspension components.
ground clearance
"So whether that's the configuration of the car, the body on frame, the ground clearance, the approach angle, the departure angle, the triple diffs,"
Ground clearance is how much space there is between the bottom of the car and the ground. More clearance helps the car avoid hitting obstacles off-road.
Ground clearance is the distance between the lowest part of the vehicle and the ground. More ground clearance helps prevent the underbody from scraping on rocks, ruts, and uneven trails.
approach angle
"So whether that's the configuration of the car, the body on frame, the ground clearance, the approach angle, the departure angle, the triple diffs,"
Approach angle is how steep a hill or obstacle the car can drive up before the front hits. Higher numbers usually mean better off-road capability.
Approach angle is the maximum angle a vehicle can climb onto an obstacle without the front bumper or underbody hitting it. It’s a key off-road metric because it affects how well the vehicle handles steep inclines and rocky entries.
departure angle
"So whether that's the configuration of the car, the body on frame, the ground clearance, the approach angle, the departure angle, the triple diffs,"
Departure angle is how steeply the car can go down off a bump or ledge without the back scraping. Better departure angle helps on rough trails.
Departure angle is the maximum angle a vehicle can descend from an obstacle without the rear bumper or underbody scraping. Like approach angle, it’s an off-road geometry measure that strongly influences real-world trail usability.
triple diffs
"So whether that's the configuration of the car, the body on frame, the ground clearance, the approach angle, the departure angle, the triple diffs,"
“Triple diffs” means the truck has three differentials that help send power to the wheels. That helps it keep traction when the ground is slippery or uneven.
“Triple diffs” refers to having three differentials in the drivetrain—typically one for each axle plus an additional center differential. This layout helps distribute torque across wheels/axles for better traction in low-grip conditions, especially in off-road 4x4 setups.
factory homologated winch
"which most other, in fact, I think we're the only vehicle that's got a factory homologated winch."
A winch is a motorized cable that can pull a vehicle out of trouble. “Homologated” here means it’s been officially approved, so it’s set up to be used legally and safely rather than being a random aftermarket install.
A winch is a powered cable-retrieval device used for off-road recovery or towing. “Homologated” means it’s been officially approved/validated to meet regulatory and certification requirements—so it’s not an improvised add-on, but integrated and approved for use.
handbag rules
"So in terms of what comes out of handbag rules off the line onto a transporter and into the field, I don't think there's anything that requires as little modification as ours does."
The speaker is using a joking phrase to talk about rules and approvals that vehicles have to meet. They’re saying their setup is already close enough that it doesn’t need much changing before it can be used.
“Handbag rules” appears to be a colloquial way of referring to the regulatory or compliance requirements that govern what can be built and sold “off the line.” The point being made is that their vehicle needs very little modification to meet those requirements for deployment.
chassis cab
"And again, what you've seen outside is our chassis cab, so it's effectively the front double cab of a Grenadier station wagon, but with a fully modifiable rear."
A chassis cab is basically the driver’s area plus the main frame, without a permanent cargo box. That makes it easier to build the back into whatever you need—like a work platform or specialized equipment space.
A chassis cab is a vehicle sold with the cab and basic chassis, but without a fixed cargo body—so the rear section can be customized for different uses. In this segment, the Ineos Grenadier chassis cab is described as having a modifiable rear for military or commercial conversions.
front double cab
"And again, what you've seen outside is our chassis cab, so it's effectively the front double cab of a Grenadier station wagon, but with a fully modifiable rear."
A double-cab layout means there are seats for more than just the driver—usually front and rear passenger seating. They’re saying the front passenger setup stays, while the back gets changed for the mission or job.
A “double cab” layout typically means there are two rows of seats (front and rear) for passengers. Here, “front double cab” is used to describe the Grenadier’s cab portion that remains intact while the rear is converted into a different configuration.
Jeep Renegade
"...? Yeah, I think so. I think that, I mean, we're a renegade, Steve. You know, we're an absolute died-in-the-w..."
The Jeep Renegade is a small SUV made for regular driving, with styling and options that aim to handle rougher roads too. It’s the kind of car people discuss when they want something compact but still want an SUV feel. It’s often mentioned because it’s a middle ground between a normal car and a more rugged vehicle.
The Jeep Renegade is a compact SUV built for everyday driving with a more rugged, off-road-inspired look and available four-wheel-drive. It often comes up in discussions because it sits in the “small SUV” space while still carrying Jeep’s brand identity. That makes it a common topic when people talk about practical size, capability, and what you get for the money.
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