Brad Gelber: How New York’s Largest Auto Group Dominates Social Media | Car Sales | Ep. 679
About this episode
Brad Gelber, digital media and content marketing manager at West Herr Auto Group, shares insights on how to effectively market a dealership on social media. He emphasizes the importance of authenticity and storytelling, encouraging dealers to find their unique brand voice rather than relying on cookie-cutter approaches. Gelber discusses the evolution of social media platforms and the role of AI in content creation, advocating for genuine human connection over polished production. His journey into the automotive industry and the community-focused initiatives of West Herr highlight the significance of personal stories in marketing.
In this episode my guest is Brad Gelber, Digital Media and Content Marketing Manager at West Herr Auto Group, the largest privately owned dealer group in New York.
Brad and I dive into what it really takes to market a dealership in today’s world without sounding like every other store in town. We talk about the role leadership and culture play in shaping a brand’s voice, why raw phone-shot content often outperforms polished commercials, and how to uncover stories that are hiding in plain sight inside your dealership.
You’ll also hear Brad’s perspective on using AI as a tool without letting it replace human creativity, the surprising value of a simple photo in a video-driven world, and his personal test for knowing whether a story is worth sharing.
If you’ve ever wondered how to move beyond cookie-cutter posts and start creating content that actually connects, this episode will give you the insight and inspiration to do it.
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