Building Trust Between Shops & Customers
About this episode
Mark Poulsen, a seasoned marketing expert in the automotive industry, discusses the critical role of consumer education in building trust between repair shops and customers. He highlights how AutoNet TV uses engaging video content to demystify vehicle maintenance and advanced safety systems like ADAS, helping customers understand necessary repairs and reducing skepticism. The conversation also covers the importance of technician certifications, professionalism, and attracting young talent to the industry. Mark emphasizes the evolving technology in vehicles and repair tools, stressing the need for ongoing education to maintain safety and customer confidence.
Marc Poulsen, National Accounts Manager, shares how AutoNet TV helps shops build trust with customers and why it’s essential. Learn why showcasing ASE-certified technicians matters, the public’s misconceptions about the technician role, and the challenges of explaining maintenance and complex repairs to customers.
Check out the full video version of the podcast on YouTube!
About the Episode
- Host: Jay Goninen, WrenchWay, [email protected]
- Guest: Marc Poulsen, AutoNet TV, [email protected]
Links & Resources
Get notified of new episodes --> Join our email list
About WrenchWay:
- For Technicians & Students: wrenchway.com/solutions/technicians/
- For Shops & Dealerships: wrenchway.com/solutions/shops/
- For Instructors: wrenchway.com/solutions/schools/
Connect with us on social:
Ford Escape
"other day. He has a 2020 Ford Escape titanium calls me other day and says, Dad, I"
Ford Ranchero
"I was growing up on a seventy two Ford Ranchero with my dad, big old boat."
Ford Fairlane
"We had a sixty five Ford Fairlane 500 convertible and we had an eighty three"
Chevrolet Camaro
"and we had an eighty three Camaro and the Camaro was the first car I drove"
Dodge Omni
"He was in. He was key in the Ford Omni Craft project that I helped"
Request an Explanation
Heard something you'd like explained? We'll add it to this episode.
Sign in to request explanations for terms you heard.
Want to learn more?
Browse our glossary for plain-English explanations of automotive terms, jargon, and concepts.
Help improve this episode
See something that's not quite right? Our annotations are AI-generated and can sometimes miss the mark. Click the flag icon on any annotation to suggest a correction.