Chevy Dude's Civic Si Deal DEBUNKED By His Own Dealership!
The Price Isn’t Right: Car Negotiations w/ Delivrd
Chevy Dude's Civic Si Deal DEBUNKED By His Own Dealership!
The Price Isn’t Right: Car Negotiations w/ Delivrd
· Jun 18, 2026
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Car
Honda Civic
The Honda Civic is a small, everyday car that’s made to be affordable to run and easy to live with. The “Si” is a more performance-focused version of the Civic, but it’s still the same basic model family. People talk about deals on Civics because there are many versions, so prices can vary a lot.
Term
market data
“Market data” means real-world info about what similar cars are selling for right now. If you don’t look at that, you’re basically negotiating without knowing what the going price is.
Concept
figure out the market
“Figure out the market” means figuring out what a fair price is before you negotiate. Instead of trusting one dealer, you compare what multiple dealers have and what they’re offering.
Term
inventory
“Inventory” just means how many cars are sitting on dealer lots (or available to sell) right now. If there are lots of them, deals are usually easier to find; if there are few, dealers can charge more.
Term
stock number
A stock number is basically the dealer’s ID for a specific car. It’s how they make sure you’re talking about the exact same vehicle, not a different one with a similar description.
Term
best price online
“Best price online” is the price the dealer posts on their website. It may not match what you’d hear in person, and it can depend on the exact car and any special offers.
Term
financing
Financing means taking out a loan to pay for the car over time, with interest added to the total cost. In negotiations, the monthly payment you’re offered can differ from the car’s advertised price depending on the loan terms.
Term
leasing
Leasing is like renting the car for a few years with an agreement to give it back. Your deal is usually judged by the monthly payment and what the car is expected to be worth at the end.
Term
trading
Trading means you give your current car to the dealer to help pay for the new one. Dealers may talk about it as part of the deal, but it can change the numbers in different ways than the new car’s sticker price.
Term
wheel locks
Wheel locks are anti-theft parts that make it harder for someone to steal your wheels. The dealer is charging extra for them as part of the deal.
Term
trunk tray
A trunk tray is a protective piece that sits in the trunk to help protect it from dirt and messes. It’s one of the extras the dealer is charging for.
Term
window tint
Window tint is a dark film on the windows. It can reduce sun glare and heat, and the dealer is charging extra for it here.
Term
splashcards
Splashcards are protective panels that help stop mud and water from getting thrown up by the tires. The dealer is charging for them as part of the package.
Term
addendum
An addendum is extra paperwork the dealer adds to the deal. It’s where they can list extra charges or conditions that change the final price.
Term
out-the-door
“Out-the-door” price means the total cost you pay at the end, not just the car’s base price. It includes things like taxes and registration fees.
Term
tax title license
“Tax title license” is the extra money added for taxes and paperwork to register the car. It’s why the final price is usually higher than the number you negotiate for the car itself.
Concept
dealerships think that the Civic Si is just a brilliant, awesome car that is worth above MSRP
They’re talking about dealers charging more than the sticker price because they think the car is in high demand. That’s why the buyer is trying to negotiate below MSRP.
Concept
information asymmetry
Information asymmetry means one side knows more than the other. In car sales, the dealer may know more about real pricing and deals than you do.
Concept
competition
Competition here means getting quotes from more than one dealership. When dealers compete, they’re more likely to offer better numbers.
Term
pre-sale
“Pre-sale” means you can put money down and reserve the car before it shows up at the dealership. It’s basically a reservation for a car that’s still on the way.
Term
dealer add-ons
Dealer add-ons are extra add-ons or fees the dealership adds to the deal. They can make the final price higher even if the base car price is close to MSRP.
Term
flash guard
“Flash guard” sounds like a protective coating or film the dealer adds to help protect the car’s paint. Since dealers can mean different things, you’d want to confirm exactly what product it is.
Term
all-weather trunk mat
An all-weather trunk mat is a protective liner for the trunk that helps keep it clean when you carry wet or dirty stuff. Dealers sometimes throw it in for free.
Term
market adjustment
A “market adjustment” is extra money the dealer adds on top of the sticker price (MSRP). It usually happens when the car is in high demand or short supply.
Concept
carbine
“Carbine” sounds like the host’s slang for how people shop for car deals—calling around and negotiating. They’re saying how you communicate can change what price you end up paying.
Term
inflate the price
This means the dealership may start with a higher price than you should really pay. The idea is that if you hear a big number first, it can be harder to negotiate down. The speaker is saying this can be a tactic to get you to agree faster.
Term
quality assurance
That phrase means the dealership may record the call to check that employees are following the right process and treating customers properly. It’s basically internal monitoring for customer service quality.
Term
repel
“Repel” is the name they’re using for a paint-protection add-on. It’s supposed to protect the outside of the car for a long time, like several years.
Term
paint protection stuff
This is an add-on that’s put on the car’s paint to help it stay looking nicer. It’s meant to protect against things like bugs, small scratches, and weather.
Term
winter protectant
This is an add-on meant to help the car handle winter conditions. It’s usually about protecting the paint and making it harder for salt and grime to cause damage.
Term
service agreement
A service agreement is basically an extra coverage plan you buy from the dealer. It’s meant to help pay for repairs beyond the original warranty.
Term
bumper to bumper extended warranty
This is an extended warranty you buy that’s supposed to cover a lot of repairs. The dealer is saying it covers more than just one small part of the car.
Term
low jack
“Low jack” is an anti-theft tracking/recovery system. If the car is stolen, it’s meant to help authorities find it.
Term
at the door
“At the door” means the final total price you pay at the end of the deal. It includes the car plus the extra fees and add-ons.
Term
TTL
TTL is the total of taxes plus the paperwork fees to get the car titled and registered. It’s usually added after the car price, so the final number can be higher than what you first see.
Term
accessories
Accessories are extra add-ons the dealer includes with the car. They can raise the final price even if the base car price looks good.
Term
SSI
SSI sounds like a code the dealer uses for the specific Civic Si listing they’re talking about. The key point is that this particular one is in high demand, which can affect pricing.
Term
markup
A markup is extra money the dealer adds on top of the car’s normal price. If lots of people want that car, the dealer may charge more than expected.
Car
2026 Honda Civic Si
The Civic Si is a sportier version of the regular Honda Civic. Here, they’re talking about a 2026 Civic Si and how they’ll reserve it and price it once it arrives.
Term
inbound unit
An “inbound unit” just means the car is coming to the dealership soon, but it isn’t there yet. They can still reserve it with a deposit while it’s on the way.
Term
deposit
A deposit is money you pay upfront to hold a car for you. In this case, they say it’s refundable and can be used toward the final purchase price.
Term
total fees
“Total fees” are extra charges added to the car price. Even if the car is discounted, fees can still make the final bill higher.
Term
dealer ads
Dealer ads are extra add-ons or fees that a dealership may add to the price. If they say there are no dealer ads, they’re claiming they won’t add those extra charges.
Term
out of the door
"Out of the door" (often shortened to OTD) means the total amount you pay to drive the car home, including taxes, registration, and title fees. It’s the most shopper-relevant number because it bundles the extra costs beyond the sticker price.
Term
customer savings
“Customer savings” is how much money the dealership says you’re saving versus the sticker price. If they say it’s “negative,” it usually means the numbers don’t work out in your favor the way you’d expect.
Term
outdoor price
The out-the-door price is the final total you pay, including taxes and fees. It’s the number you care about most because it’s what you’ll actually hand over at the end.
Term
titles
“Titles” refers to the paperwork that officially puts the car in your name. It’s one of the fees that can be included in the final price.
Term
mystery fees
Mystery fees are extra charges that show up at the end of the deal and aren’t clearly explained. They can quietly raise what you pay.
Term
registrations
Registrations are the government fees to get the car titled and ready to drive legally. They usually can’t be removed, but they should be itemized on the quote.
Term
dock fee
A dock fee is a charge related to moving the vehicle from the port (or dock) to the dealership. It’s a real logistics cost, but it’s often bundled into the final pricing and can be negotiated or compared across dealers.
Concept
secret shopped
Secret shopping is when someone poses as a normal buyer to see what the dealership really offers. The goal is to catch differences between what’s advertised and what you’re told in person.
Term
finance
“Finance” means you pay for the car over time with monthly payments, usually through a loan. The final price can change depending on the loan terms.
Concept
market's been weird with the war
They’re saying world events are making car supply and pricing act strangely. When fewer cars are available, dealers often can’t sell at the sticker price as easily.
Term
Honda shuts down production in June
They’re saying Honda stops making cars for a bit in June. If fewer cars are being built, dealerships get less inventory, and prices can rise.
Place
Cincinnati, Ohio
They’re saying the dealership is in Cincinnati, Ohio. That can affect how the car gets delivered and what the local pricing looks like.
Term
Urban Gray
Urban Gray is the name of a specific paint color for the car. It’s basically the car’s exterior color option, and it can affect availability.
Concept
starts down production in June
This means the factory is scheduled to start building those cars in June. If they’re not being made yet, there may be fewer cars available right now, which can affect price.
LIVE
So just to clarify, you guys have $2,000 above MSRP and that's the best price you have.
But we still can work with the price. Again, he's willing to do negotiations.
You would have to come in.
So there's one person that does the numbers?
Yes, sir.
It's like the Wizard of Oz type situation.
$37,695.
So you guys are adding $4,550 above MSRP.
I don't want to pay above MSRP on it.
Have you ever wondered what is a good deal on a Honda Civic Si?
You might not be looking for a Civic Si, but you probably wondered what is a good deal on a car.
Here at Delivered, we negotiate over 400 car deals on a monthly basis.
We do that each and every month.
Because of that, we have one of the largest pools of data of actually negotiated car deals.
One of the reasons why people like to hire us, because we have information to back what a good
deal is. Today, I want to negotiate for one of our clients on a Honda Civic Si.
Now with this Honda Civic Si, according to our data here, we are showing recent negotiations
of $1,015,025 and $3,800 off.
Holy moly, those are some big discounts.
So we're going to see.
Now one thing I do want to note, markets change.
That's okay.
And areas change.
So we want to explore the options.
So one of the ways that we figure out what market makes the most sense is we first off,
you can't just call one dealership.
Ask them for their price and then hang up.
That would be absurd, right?
You're never going to know if that's a good or bad deal.
Now the reason why we can do some of that kind of stuff at Delivered is because we know what price
to ask for because of that market data.
But if you don't know the market data because you don't run a company that does 400 car deals
a month and maybe you're just trying to negotiate for one of your employees,
guess what?
I'm going to teach you how to figure out the market without needing any of that information.
Step one, we've got to figure out where you live.
And our client lives in the second biggest state of the country, Texas.
So we're going to start making some phone calls in Texas.
My general rule of thumb when trying to figure out a market when you have no idea is call
about five different dealerships.
So we're going to call about five different dealerships.
We are looking for a Honda Civic SI.
Now some dealerships are going to treat this car like it's gold.
Others will not.
But the first thing I'm going to do is look at inventory.
And I show that there is a 1,124 of these new cars for sale in any color.
That's actually pretty decent inventory, right?
So now what I want to do is this client wants white, silver, gray for colors.
So let's go into white, silver, gray.
Now we have a total of 670 options.
I'd actually consider this for the exact color, exact options we want.
Now we're going to look at a regional area.
That's nationwide, region wide.
We're looking here and in Texas, there is 40, 50 of these cars out and about.
Now based on my data, I show that the discount that we should be getting is $1,000 to $3,000 off.
If you watch this video, you should just ask for three grand, go from there.
Realistically, three grand was a pretty aggressive deal.
I probably don't see that in today's market, but I do see two grand being a possibility.
But let's go through and we're going to start making some phone calls on this car
and really start trying to figure out what the pricing should be.
This person is doing a construction sale all year long.
So our goal here is to figure out what the market is on a car, right?
Yeah, I'm going to try it again.
Let's just hope that was a one time thing.
Oh, we have a different number.
I'm going to call this second number on here and hoping it's not what that is the other number.
So thank you for calling Honda.
This is Jay speaking and I can help you.
Are you new car sales?
Yes, this is new car sales and who's at the pleasure of speaking to?
Hey, my name is Tom.
Hey, Tom, how can I help you for today?
I just want to see if you guys have a car in stock.
Okay, yes, I can help you.
And what's the year making model?
It's a 2026 Civic Si.
I have a stock number that helps you.
Yes, I'm ready for the stock numbers.
This new April.
It's new.
Awesome.
And I'm ready whenever you are.
Stock numbers, H is in Honda 476378.
Awesome.
Thank you so much.
I appreciate that, Tom.
And is the new Civic Si is here and available.
Did you want to come out today?
Take a look at the vehicle in person.
Yeah, I'm just trying to get what the price is on that one.
Got you.
So the best price is going to be with online.
Are you going to be financing or leasing?
I'm open to financing, open to paying cash.
Got you.
Okay, so a couple of options.
Are you going to be trading?
Yeah.
Okay, got you.
So right now the best price online is showing at 35,167.
That's without taxes included.
If you are going to be financing,
then we do have some specials and deals
that's going on as well, too, that we can include.
Did you have time to come out to speak with my manager
so we can look at all angles?
Make sure we give you the best deals.
So just to clarify, you guys are $2,000 above MSRP
and that's the best price you have.
Say it one more time.
You guys are $2,000 above MSRP
and that's the best deal you have.
Yes.
So with the MSRP, it's going to be MSRP.
And documentation fee and dealer installment options
like Will Law, the car code, GoTray, Matt.
We also have tent and paint.
My manager is willing to do all negotiations as well, too.
That's where we look at all angles.
Making sure that we're looking at all specials and deals
depending if you're financing or paying cash.
And since you're doing both, I guess like most questions
would be like, do you previously own a Honda in your household?
I don't.
I wouldn't qualify for any rebate.
Okay, got you.
But we still can work with the price.
Again, he's willing to do negotiations.
He's not going to lose the customer over price.
Okay, so can I talk to him?
Yes, he's only here available in person.
So you would have to come in
so that you can go ahead and meet with him
and he does leave at eight today.
So there's one person that does the numbers?
It's going to be my manager's,
but you're going to be meeting with him here in person
to work the numbers.
Yes, sir.
It's like the Wizard of Oz type situation.
I got to follow up on that.
Well, only because we have a full house.
Any deals that needs to be worked out of negotiations,
he's only willing to do that in person.
Oh, okay.
So you guys are just talking too much.
The customer is 99% of the time.
Handle talking to somebody over the phone.
Well, it's just best for him to not miss your business
and making sure that he's looking at every customer is different.
So we're just making sure we're looking at everything.
Here in person at all angles,
that we're not missing anything
and rushing a deal over the phone
just to provide the best deal.
Yeah, I mean, I'm not going to rush anything.
I mean, what is there to rush
when it comes down to what is the price
you're willing to sell me the car at?
Right.
Again, he's willing to work with you with the price.
Make sure you qualify for any rebase that they might have.
Are you able to come inside or?
Sure, I'm able to.
I have two legs.
I have a car I can drive in.
I'd prefer to say,
we're mad.
I'm pretty comfortable right now, to be honest.
Okay, got you.
So what I can do is have one of my sales consults
to give you a call back
so that they can go ahead and get with him
and you guys can work that information out.
How does that sound?
Sounds good.
Okay, perfect.
If you can just give me one second,
I can get you over to my sales consult, Robert, okay?
Okay, sounds good.
Okay, one second.
Okay, so remember guys,
we're not going in asking for a certain price
or a certain deal.
We're going through this.
But this is one of the reasons
why we call multiple dealerships, right?
Imagine this was the first dealership you called
and you just said yes to whatever they said.
You could have been $2,000 above MSRP
and it's just because you called that dealer.
We want to go through and call multiple dealers
to compete against each other,
which is step one to this, right?
We don't go through and just say yes to the first person
because it depends on who you call.
You might call a good dealer
or you might call a dealer that's $2,000 above MSRP.
Could be more.
We don't know.
Honda.
Hey, Robert.
Hey, how you doing, man?
Man, I'm doing well.
Doing well.
I've heard him.
So is it dark to you?
Yes, sir.
I'm one of the salespersons here.
Civic SI.
Is it the white one or the urban gray one?
Yeah.
White one, all right.
Looks like it is in stock.
But let me just verify.
We have a couple of different systems to look at.
Hang on this one second.
This one system says it is, but never know.
I love it.
And are you local to us?
I'm in Texas, yes.
Okay.
And are you the buyer or somebody else the buyer?
I am not the buyer.
My partner is.
Your partner, like, personally lives with you?
No, my partner.
Got you, guys.
So you're brokering a deal for somebody?
Okay, got it.
Let me check on this real quick.
It's brokering, but it's all right.
We deal with that all day.
I mean, again, it's a tomato tomato, but it's not.
No, we're not brokering.
If this is brokering, you're winding up the phone.
How you doing, man?
Yeah, this is Robert.
I'm not interested.
I'm going to send you to somebody else, okay?
Because I'm not interested.
Sounds good.
All right, thanks.
Welcome to.
A few moments later.
Imagine I'm going to hold it for a while now.
Now remember, some people's strategy would just
to be say yes to the first dealer.
It's one of the reasons why we don't, right?
This is, we've called three dealers,
and this is one of the experiences we've had so far.
The other two, we haven't got numbers yet on.
Okay, it's worth it.
Hang up.
You guys don't know who I am.
Hi, my name's Tommy.
I negotiate car deals for a living.
My goal is to save you time, energy, and anxiety.
I save you money, but that's a byproduct of it all.
We charge a flat fee of a thousand bucks.
We handle everything for you.
The price of the car, the trade, the add-ons, the accessories.
Now people always ask me,
Tommy, you're not a money-saving service.
Does that mean you're just not good at saving money?
Not at all.
We're really good at saving money.
But that being said, I don't say it's a money-saving service
because in the car industry,
one of the biggest problems is a lot of people lie to you,
and I'm one of the only people that aren't afraid to say
that you could do this on your own.
You don't need to hire us to get a good deal on a car.
Just like you don't have to go out to eat tonight,
but Chipotle sounds so good, does it not?
People hire us because they don't want to deal with it,
but I don't want to say that I have a magic wand
or a secret sauce that can save you thousands of dollars
more on your own on the contrary.
I teach everything I do online on social media for free.
You don't got to pay for a course.
You don't got to pay for a list.
You can literally just watch us,
follow the tips, follow the tricks,
and you can learn how to negotiate a great car deal.
So if you want to learn more, our website has all that information.
You can message us, email us.
We have all that.
That is what we're here for.
We're still going to make some phone calls here,
boom, bada bing.
Thank you for holding this.
This is Ruth in sales.
Hey, Ruth. Sorry, Mr. Call.
Hey, Tom.
Yes.
All right.
So I did double check.
It is available, and I do have the vehicle
on the showroom floor, actually,
in the key right in front of me.
I love it. Awesome.
What's the price?
The price on that one.
Give me just a second.
I will definitely have to.
Give me just a moment, okay?
Of course.
We're going to unmute a few moments later.
Of course.
25 for it.
I'm sorry. What was it?
$37,695.
So basically MSRP on that one is going to be $33,145.
I just wanted to run and take a picture of the breakdown.
So then we do flashcards, wheel locks, trunk tray,
and window tint.
And then also because it is an SI, all of that included.
The splashcards, wheel locks, trunk tray,
window tint, and the SI, it being an SI.
$45,50 added to that.
So then that brings you to the $37,695.
Oh, so you guys are adding $4,550 above MSRP on it.
So technically we do add $2,050 for the accessories on there.
And then the difference on that would be the,
for it being an SI.
Yes, sir.
So the difference on that would be $2,500.
Oh, so the math is $2,500.
So that it was $4,500.
At least it was $37.
Yes, so $2,500 for it being an SI.
And then the other $2,050 is for the splashcards,
wheel locks, trunk tray, and window tint.
Oh, you guys just charged because it's an,
like I thought the window sticker had.
The addendum.
Yes, sir.
The addendum, okay.
So there's an addendum on this car for it being an SI.
Yes, sir.
Now is that negotiable?
I mean, realistically, I'd have to talk to my manager.
I'm sure we can wiggle something around.
Yeah, I mean, I don't want to pay above MSRP on it.
That'd be insane.
I'm looking to be below MSRP.
You're looking at being below MSRP?
Yeah.
Okay.
What did you have in mind?
Realistically, I can present the offer to my manager.
Yeah, I'm trying to be at $2,000 below MSRP.
$2,000 below MSRP.
So basically that $33,000 in some change.
So you're looking at about $31,000 in some change.
Okay.
Let me see here.
So $31,000 in some change plus tax title license, basically.
Okay, sounds good.
Okay, give me just a moment.
Let me talk to my manager real quick
and I'll give you a call right back, okay?
Okay, sounds good.
Awesome.
Thank you.
Bye.
So just a few things that I'll point out.
A lot of dealerships think that the Civic SI
is just a brilliant, awesome car that is worth above MSRP.
You can see just right off the bat
how multiple dealerships have tried to go above MSRP on it.
So when we're looking at this,
this is one of the reasons why we call multiple dealerships
to start, right?
Getting to a good deal on a car like this
is going to take some work.
That's okay, right?
Do we get lucky sometimes and find a dealership at MSRP?
Call it a day, maybe.
But again, I don't even think MSRP is the market on this car.
I think the Civic SI is heavily inflated
because dealerships like to say this car is valuable.
In reality, there's discounts to be had.
It just takes work.
So that's where we're there here.
Remember, if we would have only called one dealer
and just said yes to whatever their out-the-door price is,
we would have paid thousands of dollars above MSRP.
One of the reasons why we're gaining information,
the entire idea behind this is to gain information.
So we've saw one dealership, $4,500 above MSRP,
another dealership, $2,500 above MSRP, right?
Now we have a third dealership that is charging us $1,500
below MSRP, or above MSRP.
Hopefully that dealership doesn't have any ads
we're going to see, right?
And this is one of those things that if you don't get
the out-the-door breakdown, we don't know for a fact.
Just because that dealership said MSRP is the price,
does not mean they actually mean that MSRP is the price.
I'm going to try to do my best to show you guys,
at least in the video,
what that out-the-door breakdown actually looked like.
But one of the things that we want to do, right?
Again, can't just call one dealer,
because we just wouldn't know if that was a good deal or not.
Doing this, even if it's dealerships at MSRP,
we now then have an answer to at least know,
okay, that's the best price we have.
But if you go into something and saying,
I don't know the market on this car,
you can't just trust the first dealership
that gives you the first set of numbers.
You have to go figure out what the market is.
That is what, unfortunately, in a market right now,
the reason why the car dealership world is good,
bad, ugly, or indifferent, whatever you want to call it,
is there is information asymmetry involved.
So basically, as a consumer,
you will always have less information than the dealership.
The only way to combat that is to have more information than you can.
The only way to get more information is competition.
Competition allows you to get that information
and allows for us to really compete
and see what makes the most sense.
Hopefully this all makes sense.
Again, what we're doing here is we are going through
calling dealerships and seeing what kind of pricing
that we can get.
We are testing the market, going through,
and we're going to call, like I said,
our goal right now is to call dealerships in Texas,
we're going to start there.
Once we start outside of Texas,
then we're going to go to a different market.
Thank you for calling D***, Honda of ****.
This call may be recorded for quality assurance
to reach our service department.
Press one for sale, press two for part, press three.
If you have questions about a vehicle you have already purchased,
press one.
For new car sale, press two.
I just want to see if you guys have a car available.
Okay, is it a new car or are you-
A new car.
I have a VIN or a stock number, if it helps you.
Okay, one second, let me load up my computer.
Yeah, I'm sorry, a little mumbly there.
Okay, I'm sorry.
Go ahead with the stock number, please.
Yeah, stock number, M is in Mary, H is in Honda,
F is in financial, 262, 973.
It's a 2026 Epic SI.
Yep.
Okay, so it looks like the car is in transit to the dealership.
Okay, is it available for pre-sale?
Yeah, you can put a deposit on it until it gets here.
Okay, awesome.
And what kind of pricing are you guys doing on it?
So the price on it is 35, 145.
We don't have any dealer add-ons, any accessory fees.
So we give you a real lot.
We give you a window tint, a flash guard,
and an all-weather trunk mat for free.
Okay, so you guys don't have any dealer add-ons,
so you guys are just charging MSRP for it?
And there's a 1775 market adjustment on it.
Okay, you said you aren't charging above MSRP.
No, no, no, the MSRP is 33, 145.
There is a 1775 market adjustment,
and we give you the accessories for free.
We don't charge you for the accessories.
Oh, so you guys don't charge for the dealer add-ons,
silence, and then when I clarified,
you guys are charging above MSRP.
Okay, got it.
I was definitely not looking to pay a markup on this car.
Let me talk to my manager, see what we can do on this,
and are you calling locally or...
I'm in Texas.
Okay, you're in Texas.
Okay, let me figure out when the car will be here,
what is the exact market adjustment for,
and then I can give you a call back in the next five, 10 minutes.
Okay, sounds good.
Okay, well, what's your name?
Tom, is this a good number?
That is it.
Okay, Tom, give me a few minutes.
I'll give you a call back.
Sounds good, thank you.
Thank you.
Now, note it, guys, one thing that I want to also point out,
because I'm talking about some tips, right,
on buying a car, right?
One of the things you sometimes have to do
is ask additional questions.
Car sales are really good at making you feel like you want
when sometimes you don't.
Like, one of the things he said right off the bat
was, we don't charge for add-on.
Now, the reason why he said that
is he knows for a fact
when I'm calling dealerships in the area,
people have add-on.
He's mentioning that right off the bat,
hoping I don't ask the next question, which is,
oh, they don't charge for add-ons.
That means it's not above MSRP.
Like, keep asking.
He's gonna, hopefully, they're gonna be honest about it,
or they're gonna tell us.
They do charge $1,775 above MSRP, right?
So, you gotta keep asking questions.
You gotta have those conversations.
That's okay.
But if you don't ask those questions,
it might make it seem like you had an MSRP deal,
but in reality, you're paying above-stick.
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This call may be recorded for quality assurance purposes.
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Honda Cars of R***.
Hey, Tommy.
I just wanted to see if you guys have a car available.
My name's John.
No, I know I'm saying my name's Tommy.
Oh, okay.
Just for Tommy, I see if you have a car.
Okay, go ahead.
Yeah, I have a stock number if that helps.
Okay, go ahead.
Stock number is T is in Tom, H is in Honda.
477-369.
White Honda, oh, the SI, yeah.
Yeah, Tommy, it's here.
Awesome, love it.
Okay, so really trying to figure out,
I've already driven one, already know I want it,
trying to get some pricing on it,
hoping you can help me out.
Yeah, my pricing on it is going to be
$35,842 plus tax title and license.
$35,842.
Okay, your website says $33,370.
Help me understand where, what's the,
when are we missing?
The ads that you put on it.
The ads.
Yeah, window tint, put a low jack on it
and a ceramic wax on it.
I didn't see that on the-
But those are the only three things.
Okay.
Okay, so you guys just,
just the three things for that ends up being.
Yeah.
Okay.
Yeah, I'm not looking to be above MSRP on it.
Yeah, he's not selling it for MSRP.
I'm sorry?
It's a unique car that there are very few from out there.
So I had someone here on Saturday,
he put a $5,000 home market adjustment on it.
So the effect that I'm just a couple thousand above MSRP
is shocking.
So, or 3,000.
You're just saying somebody this weekend
paid five grand above MSRP for the same car?
Yes, we had two of them.
What's different between me and them?
I'm just, you're just calling in.
They were here.
So you're saying if I call in,
I get better pricing than if I walk into the store?
Probably, yeah, that's exactly what I'm saying.
The idea like your presence is power,
that's stuff of the year, that's just BS, right?
Well, it helps, but he just put a number and they paid it.
Oh, okay.
So I guess that's one way to do things.
I see a lot of inventory in this car.
I know you're seeing it's rare,
but like I'm looking into this and I see like 60 of them.
All right, well, I understand.
Okay, cool, cool, cool.
Thanks, Tom.
No problem.
Now, I guess we just proved that your presence is not power.
Wow, that was one of the weirdest phone calls I've had in a while,
but yeah, your presence is in power.
That's BS.
As you guys can see,
one thing you have to understand
is that some dealerships are going to be artificially inflating the price.
Like you could see that dealership just because somebody came in
and they knew they could take advantage of it.
They charged somebody $5,000 of MSRP.
Again, the only difference between me and that dealer
or that customer was I called in,
he walked in and fell in love with the car
and paid five grand above MSRP.
This is why people hate carbine.
It is insane that two different people,
and the only difference is the way we communicated with you,
saved me $3,000 out.
And again, that's not even a good deal in the car.
$3,000.
This is the reason.
So people, I know there's some people out there that go out and say,
hey, Tommy, the best way to buy a car is just say yes
to whatever the dealership says.
That's the secret.
But you guys can see if you're in Texas
and you're trying to buy a new car like a Honda Civic Si,
it's not as easy as just calling the dealership.
This is why some people just don't understand how carbine is, right?
Like sometimes, right?
If we keep calling around,
we might find a dealership that gives us MSRP.
We might find one I think we can get about $2,000 below MSRP
once we get past that inflated BS.
But realistically, dealerships are going to try to inflate the price
and take advantage of people that just say yes.
So now I'm going to call this dealership here.
Thank you for calling Honda.
This call may be recorded for quality assurance.
For service, press one.
For new car sale, press two.
It's a great day.
I'm Honda.
Who to have the pleasure of speaking with.
Hey, my name is Tommy.
How's it going?
Doing great yourself.
Man, I'm living a dream.
I just want to see if you guys have a car available.
Awesome.
Which one would that be?
It is the Honda Civic Si.
Was it a brand new one or a pre-owned one?
It's a brand new one.
Okay.
I'm looking in the wrong place.
I got you.
Give me just a second.
Right here.
Is there a still available?
Awesome, man.
Well, I've already driven one.
Really know I want it.
Really trying to get a good deal.
And I heard there's nobody better to call.
I got you.
No, well, you heard it right.
I mean, there's nowhere better to call.
We've been in business for almost 64 years now.
Dude, I love helping people out.
I love it, man.
Well, I'm trying to be super easy.
I'm trying to be a 2K off MSRP.
And we come by the car today.
I got you.
Well, as far as that, I mean, from what I'm required to tell you,
I mean, like, you know, your best price would be the online price.
However, for maximum flexibility to try to get you the best deal possible,
we would love to invite you down here.
Come and see it in person.
And of course, you know, maximum flexibility on price.
I want to help you meet you where your goal is at.
I mean, as far as like for getting 2K off, I mean, I'm,
I mean, that sounds reasonable.
You know, we can help you get that.
It's only 2K.
Can help you get that if it's for the brand new car.
It's only 2K.
Let's just do 2K off.
Send me the numbers and I'll put the deposit on it right now.
I got you.
But let me ask you, would you want to come by today?
Come and see it.
I've already driven it.
So I will come see it once I, because I'll put a deposit on it
once you give me the numbers.
And then we'll just come by it.
I got you.
So let me see here.
I'll give you a call back in like, say, five, 10 minutes.
I want to go get with my manager and tell him like,
Hey, this guy wants to see the KSI.
Give you the details.
See what we can make a deal.
I love it, man.
Like I said, I'm trying to buy a car today.
I think it's all wrapping and rolling here,
talking to a few different people, telling everybody the same price
and never can make it rock and roll.
I'm going to buy their car.
I got you.
And then what was your full name again?
First name, Tommy.
Last name, Makula.
M-I-K-U-L-A.
I got you.
No, well, my name is Jose.
I'm going to give you a call back in another five or 10 minutes
once I get the numbers worked out.
OK, awesome.
Alrighty.
Thank you very much for the call.
I'll let you know soon.
Thank you.
People were asking about the process.
So one of the things that it's very unique about delivered
is I would say that one of the things that I pride myself on
is the amount of time that we have spent on the customer experience side.
I think a lot of people are starting to try to do a service like this
and trying to copy what we've done, which is totally fine.
I love the idea of competition.
But I would say one thing that definitely separates us from everybody else
is that we have five people that work on your deal at any given time.
You only talk to two people, but we have five people
that are working on your car deal.
You have multiple people negotiating your car deal.
The one of the things that we do to make sure
we have checks and balances in our system
is you have a negotiation division working on your team
and you have a client advocate working on your team.
The reason why that's important
is when you have somebody negotiating your car deal,
they might try to convince you, even though they're working for you,
that they have a good deal for you.
But it might not actually be the best deal for you
because there's pressure on them to negotiate a lot of car deals.
That's their job to negotiate as many car deals as they can.
We actually hired this client advocate role,
which their only job is to ensure your experience here
delivered and your car buying experience is great.
They make sure that they handle the negotiation division
to make sure they have good deals.
They check the market data.
They make sure our negotiation teams on handle
and they also make sure that the dealership experience is great.
We have our own checks and balances of the system
because everybody's human, right?
Everybody's human.
And when everybody has the pressure and stress
in order to do their job sometimes,
that stress and pressure comes out on a client.
We never want to have that happen.
So we actually built an entire checks and balance system.
One of the unique things about us
is I don't think there's any other company out there
that has up to five people negotiating your car deal.
Bada boom, bada bing.
Get in the phone call here, guys.
Get in the phone call ready.
This is Tom.
Hey, Tommy. How are you doing? It's Edgar.
Hey, man. I'm hoping great news from you.
I got some numbers for you.
Dude, I'm ready. I got my pen and paper.
Perfect. Give me one second.
Let me pull it up right here.
Awesome.
So just looking at the numbers right here,
if we did, I saw you see there's some options for Alger to tell you.
So the first option is going to be your low jack.
Have you heard of low jack before?
I've heard of low jack, yeah.
It's an only jack or jail.
No worries. That one's optional.
It's just your security and theft deterrents and apps,
tracks, alarm and everything.
And then the next one's going to be repel.
Have you heard of repel?
Repel the paint protection stuff.
Yeah.
I've heard of it.
Yeah. So it's going to be your exterior
into your winter protectant for seven years.
If you do choose for it, anything happens inside or outside,
bring it in, we'll take care of it.
Same thing with the windshield.
Any chips or cracks around 56 inches,
we'll take care of it.
And then you have your service agreement.
Obviously that's going to be your bumper to bumper extended warranty.
If with everything, let's say you do low jack,
repel, service agreement, tax title license,
everything you'd be at 45242 at the door.
If we kicked off the optionals, you would be at 39455.
I am so confused.
The MSRP of this car is 33,000.
Correct.
And we're up to 45 with the extra stuff
and then 39 without the extra stuff.
How do we get to 39?
So the breakdown, let me see.
So TTL is going to be 2419, 265, 225.
So we're looking at about three-ish grand a little bit more
with taxes.
And then we have our accessories, which is just your windows.
And then we install that 399.
And then let me see.
Give me one second.
I'm reloading right here.
I see.
And then since it is obviously the SSI,
it's really high demand.
Looks like there's a $3,000 markup.
Okay.
So like your website bracing, is that just not real?
Is that fake?
From the website.
I think your website had below MSRP.
On this one, 77712.
I got a lot of.
Not good.
You're good.
I get it.
No, never mind.
You just have MSRP on.
So you guys are at MSRP, but really it's not MSRP.
It's actually, and the accessories you said are optional,
but those are different on the website as well,
because it's not that.
And $3,000 more.
I don't want to pay for any of that.
That was like six grand above MSRP.
Yeah.
Most of that is going to be a TTL.
We can take, obviously we can take off the optionals and everything.
That's going to be your low jack repellent service agreement.
You can take off the markup and all that stuff.
I'm not sure if we can do that.
I can have.
We only have two SSIs at the door.
So I'm not sure what they're willing to do, but I can only ask.
Yeah.
I mean, that'd be great.
I've called a lot of dealerships.
A lot of people have added in stock.
This idea that it's a super rare or hardy at car.
There's a lot of, I think it's more hard to get because nobody's selling them
because they're all trying to be above MSRP.
Yeah.
Most dealerships you look at, once you like get in there,
we'll tell you up front what it is.
Most dealerships, they'll be like, yeah, come in and then they'll be like,
oh yeah, we have this markup.
You know, I'll go ahead and ask.
I don't know those really up front because I had to call and ask for it.
And your website doesn't have it.
You can ask them about the website and see what's up with that.
But I'll ask them if there's anything we can do on the markup.
What's your availability looking like today?
The second we agree to numbers and want to put a deposit on it,
figure out coming in, but get agreed on numbers on it.
Okay, I got you.
Where do you kind of want to be at?
I'm going to be at two grand below MSRP.
After a TTO?
No, no, plus a TTO.
I was going to say, if we go ask, I'm not sure if we can do two grand under MSRP,
but I'll ask and then I'll give you a call back once I find out.
Okay.
Sounds good.
Perfect.
This is Tom.
Hello, Tommy.
Yep.
Hey there, this is Jose from.
Hey man, I've been waiting for your phone call.
I'm hoping you can save me.
Yeah, I'm hoping so too, man.
I mean, so right now for the 2026 Honda Civic Si, the urban gray one,
that one is an inbound unit.
So it's on the website, but it's not here yet.
It'll be arriving soon, maybe say a day or two shortly, I'd say.
So once it arrives, of course, like, you know, if everything's agreeable,
you can put, so for the deposit, it's just $500 refundable deposit.
Whenever it gets here, you can put that down to reserve it, of course,
and then as far for the vehicle price.
So the MSRP would be $33, 145, and then for customer savings,
my manager was asking to do, was wanting to do $645 discount and then he's charging you.
I know that you've probably been asking at several dealerships and that,
you know, they offer deal accessories and that.
So because we're, we love to earn your business here, it shows,
on the proposal I have in front of me, it shows no deal accessories.
So for the, of course, just the sales tax, total fees, everything included,
you'd be looking at $3,503 total.
Okay, so you guys are doing a $645 discount and no ads.
Yes, sir.
Okay.
I mean, we're close, man.
We're close.
I appreciate it.
Let's just get the $1,500 off.
Call it a day.
Bada boom, bada bang.
Yeah, I mean, well, I mean, I don't own the cars.
I would love to tell you, yes, I mean, I would love to make that happen for you.
So let's do it, man.
Let's rock and roll.
Let's, let's do it.
It's only $1,500.
Remember, you said it was only $2,000 before.
So now it's only, I came down $500.
Be a nice.
Yeah.
Well, we came down $645 off the original SRP.
And then of course, I mean, no dealer ads.
You're just paying for your taxes and titles.
It's $35,000, $13.46 out of the door.
And then of course, being that it's an inbound unit, it's not here yet.
But once it arrives, of course, you can put down the $500 for a fundable deposit,
just to reserve it too.
Yeah.
I mean, yeah, as far as like for, you know, the full price, you know,
we want to earn your business.
And of course, you know, Honda Civic SI is a very, very sought after.
When as soon as they arrive here, they get sold.
So I mean, we wanted to do the favor of not charging any deal accessories, you know,
charge.
And then of course, discounting $645 off the MSRP.
And of course, charging you taxes, titles, what's required, you know,
everybody has to pay taxes.
So yeah, for the final number, it'd be $35,000, $13,000.
I appreciate it.
And again, I appreciate you guys.
You guys have made this nice and easy.
But I think it was Journey that said like, oh, living on a pray.
We're halfway there.
I think that was like that song.
I think we're so close.
We're so close.
But when you're living on a prayer, when you're living on a prayer of me,
it's not Journey.
Journey didn't sing that song.
Yeah, I digress.
Bon Jovi.
Bon Jovi is singing this song.
I have to give Bon Jovi here.
And I need to get to, I really like to be $1,500 off.
And we can just close this deal up right now.
I got you.
So because right now we're looking at 35013.
And when you say, how close are we?
Let me ask you, how close are we?
What number are you thinking?
Like the total price on your head?
I mean, so we can get to another $649.
So we can get another $900 off.
I think we're there.
I got you.
$900.
I'm going to try to fight for you.
I mean, I want to run your business.
I love it, man.
Let's rock and roll.
All right.
I'll give you a call back and say another 510, maybe 15 minutes.
All right, Tommy?
I'll be here.
All right.
Appreciate it.
I'll be keeping communication soon.
OK, sounds good.
All right.
OK, guys, I just told you $2,000 off.
Did somebody have $2,000 off in chat?
I'll take your deal for $2,000 off.
I won't let Jose come out.
This is Tom.
Tommy, it's Jose.
Jose, you got good news for me?
Yes, sir.
So excellent news.
So for the new 2026 Honda Civic Si,
where we were looking at $33,145 was the MSRP of the vehicle.
And then we saved you.
Customer savings was negative $645 and savings.
And of course, the outdoor price after taxes, everything.
And of course, no dealer accessories.
It's going to be $35,013.46.
And so our managers are really stretching here
because, I mean, they want to run your business.
I want to run your business.
We wanted to do the total savings of $945.
And so if the original MSRP was $33,145,
customer savings would be $945.
After taxes, titles, everything else.
You'd be looking at $34,694.16.
So you're at $945.
Are they going to get the $15 on or off?
Yeah.
Well, I mean, right now, the vehicle's inbound.
So as soon as it gets here, I mean,
if we agree on the price, as soon as it gets here,
I'll house the keys.
And then once you make the deposit, it'll be ready.
Of course, first come, first serve.
But I mean, if we agree on numbers now,
as soon as the car gets here and the keys get here,
we'll reserve them.
So I mean, as far as like for the SI,
you know, we're so close to the number asked for.
We're so close.
I want to help you out.
I mean, I understand, you know,
just get the number I wanted.
And then we're done.
Yeah, I know.
I mean, you know, we're trying to earn your business.
But I mean, there's so much, there's only so much
flexibility we can do.
I mean, we've already taken off all the dealer ads.
I mean, there's so much we can do
as far as like for taking off the MSRP.
So right now we're at $34,964.
And let me, I mean, I understand we're so close.
Being so close, how close, so being so close,
how close are we?
I told you 1500 man, I already came down.
I was being fair.
I gave you my real number.
I was giving you my fake number before
and now I gave you my real number.
1500 off is a done deal.
You take my money.
So close.
Let me ask you, I mean, I'll like you guys forever.
Look Tommy, I mean, look, I want to help you out.
I mean, you're very interested in the car.
If I can make it, I mean, look,
because I'm trying to make it happen.
But let me ask you, is there somewhere
we can meet in the middle as far as like for the savings?
If you were trying to be $1500 off,
we're at 945 off the MSRP.
I mean, can we meet somewhere in the middle?
Like if I can like say, if it's possible,
like say, if I can ask maybe 1200,
I can like say, if I can nuzzle him to say like,
Hey, you know, what if you take a little bit more off?
You know, I will go 1450 off.
All right. Well, being that I don't own the car,
I mean, I'm more than happy to say that for you.
But I mean, it's all up to the manager.
I mean, I'm going to go back there and fight for you.
I want to see what I can do, you know,
because I would love to earn your business.
So, so 1450 total savings, right?
1450, correct.
All right. Let me take this into account.
I'll give you a call back as soon as I can.
Okay.
Okay, sounds good.
All right. Thank you, Tony.
I want to go through this guys.
We've called a lot of dealerships here.
If we would have just called the first dealership
and just said yes to the price,
we would have paid $4,000 above MSRP.
We have been calling around,
haven't even found a deal at MSRP yet, right?
This is the first deal we've gotten below MSRP.
Now we haven't got it down in writing.
So that's something to question the back of our mind, right?
Even if he says it, we want to make sure it's down in writing,
otherwise it doesn't count.
We want to go through and really dive in
and see what makes the most sense.
But we're going to get through and see what happens.
But we are making progress, right?
We are making progress on this deal.
I remember I said the market on this car
was $1,000 to $3,000 off,
but we're trying to keep the deal in Texas if we can
because the clients want to travel to Texas.
Oh, yeah. Actually, we just got numbers. Boom.
Okay. So this dealer texted me.
They did text me the $945 off.
Oh, they know who I am.
Dude, come on.
You're calling Jose.
I f***ing wanted to shine on that.
Hey, I'm looking to speak to Jose.
Oh, it's Tommy from Deliver.
I got you. Give me one more.
Oh, my goodness. Okay. Here we go.
Give me one more, sir.
Here we go, guys.
They're watching the stream right now.
I know you're there.
Jose, answer the phone.
Arjun's now back.
What dealer does Arjun work for?
Can somebody give me the dealer Arjun works for?
Because I'll call them.
Why are they hanging up?
Getting a phone call.
This is Tommy.
Tommy, it's Jose.
Jose, man, you know who I am at this point.
We're so close.
Man, I mean, you know,
I mean, we're pretty much all in as far as like for the deal.
I mean, the deal is real.
We want to earn your business.
We're going above and beyond to try to do that.
55 other Hondas we could work right now.
Not even a made-up number.
That's a real number.
55 Hondas, I can get my,
I can get Ryan to call you right now
and he can start working some of these deals.
But I need $1500 off there.
That's my mark.
I understand.
I mean, there's a lot of Honda stores.
I mean, we've been in business for over 64 years.
I mean, you know, let me ask you something.
Can I ask you a favor?
You know what? I'm going to ask me a favor.
I'm ready for it.
For you, Jose, I'll do almost anything.
All right. Thank you.
I just need you to hear me out a second.
If we can do $1500 off,
would you sign the deposit
and then like tell a bunch of people to come to Honda?
Well, you have 6,000 people watching you right now.
Like, so I will say that you have 6,000
people watching you right now.
That's definitely some motivator here.
They're already rooting for Jose.
Sounds like a done deal.
I mean, we want to earn your business.
Okay, send me that number.
I'll get it to my client right now.
Alrighty. Thank you very much.
I'll call you back in a second.
Sounds good.
Alrighty.
Bye.
Okay. I got to get this one second.
I'm going to show you how easy it is to buy a new car in 2026
without using a broker.
And these brokers are selling you two things.
One, the process is too complicated to handle on your own
and the anxiety you feel about buying a car
is a real problem only they can solve.
First off, I'm not a broker,
but Chevy dude, I really hope you go through
and watch this video.
I don't think you will.
I think your head stuck up really far somewhere.
You can see the experience,
again, maybe not in your market,
but you can see if somebody buys a car in Texas,
this was the experience they have.
And I hope you can just go out and realize
that in some markets, maybe car buying does suck, right?
And not everybody knows the market to go to
and the things to do.
And instead they go through and they say,
this is ridiculous.
Nobody will give me pricing or if they do,
it's five grand above MSRP.
And they'd rather have somebody fight for them
to get $1,500 below MSRP
and not just say yes to the first price that they get.
See you next Melming.
I'm not going to lie.
Something kept bothering me about Chevy dude's video.
I had called so many different dealerships
and everybody I knew started off thousands of dollars
above MSRP.
And then I remembered Chevy dude saying this.
So the good news is we got no dealer add-ons.
The dealer did not mark this up over MSRP.
They did have it over MSRP on their website.
We got no mystery fees, just the car,
the dock fee tax and registrations.
That's exactly what a clean deal looks like
on a low inventory car.
And it got me thinking.
When I investigated this dealership,
they had all of their pricing as MSRP.
It was never above MSRP.
Was Chevy dude making a mistake
or was this just a slip of words?
So I had to discover more.
I called the dealership and I secret shopped them
and what you're going to learn is going to blow your mind.
Sales, this is Byron.
Hello.
I was just seeing if you guys have a car on your website.
That's fine, how much we come with.
My name is John.
John, what kind of car are you looking for?
It is your Civic Si.
Civic Si, is it a new one or a used one?
Looks like a new one.
Does it happen to show you a stock number for it?
Let me look.
N's a 9071.
What color is it?
Red.
Yep, I see it.
What question do you have about the vehicle?
Yeah, I was just wondering what you guys are price on and that is.
So I see the price on the set 33,088.
Do you know if you were trying to finance big cash release?
Cash.
Big cash for it?
That's fine.
So what I can do in that regard, I can have my salesman to reach that and give you a call
about all the price and information for it.
What's your zip code?
I would be registering the car out of state.
I'm in North Carolina, but I come up to Ohio often.
Okay, and what's your zip code?
Okay, and then with you being down in North Carolina,
what did you like best about this vehicle or were you looking to accomplish?
Yeah, I was just seeing what you guys were charging.
There's no inventory here.
True.
So the other thing that goes with this looks like the vehicle is in transit to us.
So right now it's still being built at the factory.
So it's not quite here just yet.
How soon were you looking to get something?
I'm flexible.
Okay, what's a good telephone number?
Yeah, yeah, my phone number to reach me at is.
Okay, and John, what's your last name?
Yeah, last name is going to be Smith, S M I T H.
Okay, got it.
Well, that works good for me.
I will get on my team and I will have you give you a call back here.
Okay, do you know if you guys have any, I just because I can be prepared for it,
any like dealer add-ons or markup or anything on the Civic SIs and others are a little harder to get.
I'm sure there's going to be something on it.
Yes, now what it is, I have no idea, but I'll let him tell you that directly.
Of course, let me know.
All right, buddy, sounds good.
Sounds good.
Will you kind of call me here in a few minutes?
Yeah, I'll probably give you a call here in about 15 minutes or so.
Okay, sounds good.
All right, I'll see you.
Two valid barring minutes later.
This is Byron from Jeff Father Hawn about the Hawn and Civic SIs.
Oh, yes.
Up until tonight.
Oh, we know for one thing, the biggest issue we're having right now is the cars are not here.
So it's still in production.
So now you say you're pretty flexible in the time that you can actually get a vehicle.
Yeah, they're not out here.
As far as the markups and the dealer installed accessories and such,
what have you heard so far from various dealerships?
Today, I looked at anywhere between three to 6,000 and markup.
Then ultimately, what are you looking to accomplish with that?
I mean, none of those people had the car in stock.
So I was just wondering what you guys were charging and what was fair.
I mean, it's just using that fair.
If the car was sitting here in our showroom, it would have an agenda sticker on it,
where we would show $5,000 for the adjustment.
But since you're doing your homework and you're calling around dealership for dealership,
if he was able to get you down to only a $3,000 markup or maybe $2,500,
would that earn your business?
Okay.
Yeah, I mean, that's definitely something I consider.
Do you guys ever sell them at like just MSRP?
The only time we would ever sell at MSRP is when we had identical vehicles here,
like 200 Civic SSs and a lot.
And then we're here for like more than two weeks or something.
Oh.
If we only have one, absolutely not.
Has that happened anytime recently?
It has actually, yeah.
Oh, really?
Let's say with the cashier, we've had multiple times where we had two of them.
Okay, so if I just waited out, there's a chance.
Has it happened in the last few months?
I don't know.
I know the market's been weird with the war.
Other risk you're going to find is Honda shuts down production in June,
and they don't start ripping up production again until July.
We don't know when we're getting cars.
We just know eventually it's going to show up one day.
You guys haven't sold one at MSRP in a while then?
Oh, yeah.
I mean, it's probably been a while.
Yeah, we don't, for a Honda Civic SSR type R,
like we don't really have any interest in selling at MSRP.
Anything's better than nothing for that car.
So like I said, if I can get you for $2,500,
I'm sure that could be a great deal for you, but that's up to you.
Okay, $2,500 over MSRP.
And then where are you guys located again?
We're in Cincinnati, Ohio.
Okay, that is the way.
Can you send me, or when will the car be there?
If you want to give me a second, I can call the inventory guy real quick.
Okay.
Actually, he's right here.
Yeah.
I mean, one second.
Paying question for you.
Yeah.
All right, do you have to have a red one or are you looking at different colors?
I'm open to different colors.
So we got one that just got dropped off today.
Oh.
I don't even think it's on the website.
It's actually a gray one.
Oh, it's a gray one.
What's the price on that one?
Hey, Dad.
Same.
They all have the same price.
So, okay.
Like I said, I will see if I can do that $2,500 for you.
And I can take a picture of his confirmation to see if it's actually here.
Okay, that would be great.
I think it's called Urban Gray, I believe.
Okay, yeah, Urban Gray.
I might consider that color.
Nice.
Okay.
I'm not going to see your video anyway, so I'm just going to go ahead and take a video of it
and also send that over to your cell phone.
Okay, that would be great.
I appreciate it.
Of course.
Okay.
Let me know what you think about that there.
And I would act extremely fast.
So, like I said, Honda starts down production in June.
So, the cars that we have, they will be sold.
Okay.
And there's no way to get this thing at MSRP.
You guys just don't do that.
No, not at MSRP.
It's the only, like, high-line car we can sell at MSRP right now.
It's a prey, but the only reason we can do that is because we got two of them.
Oh, okay.
And you guys haven't had two of them in the last 30 days.
You guys haven't sold any of them lately.
I just heard that you guys were selling them at MSRP.
That was what the, I saw a video online.
No, I don't have videos that you see online.
Of course, I mean, what's coming from the dealer?
That stuff ain't real.
The reason is, like, we don't receive many of them,
and we realize that, hey, the car ain't got no markup in it,
and we can make a couple of dollars that way.
And the market kind of dictates that stuff.
All right.
You guys didn't do any video,
because he used your guys' name in particular.
You guys didn't do a video with Chevy Dude or whatever his name is?
Yeah, and I can't stand that guy.
Freaking awesome.
Okay.
I've actually had conversations with him, and I don't like him at all.
That's crazy.
He used your guys' name by dealership.
He said you guys were doing them at MSRP.
That's crazy.
Yeah, absolutely not.
Yeah, like I said, we have multiples,
but the chance of having multiples is, like, good luck.
Yeah, so it hasn't happened.
He didn't buy one from you guys recently.
No, not at all.
Okay, $2,500.
Okay, I appreciate your time here.
If you can send that to me, that'd be wonderful.
And then let me see if I want to do the urban gray.
Let me go look at that one real quick.
Yeah, that's cool.
Okay, I appreciate your time so much.
Thank you for that seven minutes.
I appreciate that.
Absolutely.
I'll get it ready for you.
Okay, thank you so much.
And I'll see you.
Well, that's interesting.
About this episode
Dealership pricing claims get stress-tested through a Civic Si negotiation that keeps circling back to one question: what’s the real price versus MSRP. The host lays out a DIY approach—call multiple dealers, check inventory, and anchor on an out-the-door breakdown—while the dealership counters with online pricing, market adjustments, and add-ons like “tent and paint.” The buyer pushes back on markups, deposits, and unclear fees, and the episode ends with a “clean deal” verification via calls and secret shopping.
Original notes
In this video I negotiate a Honda Civic Si for a client in Texas and end up calling the exact same dealership Chevy Dude claimed sold him a car at MSRP to fact check his deal live on camera.They confirmed they have not sold a Civic Si at MSRP, told me they cannot stand him, and said the story he told his audience was not true.
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