Glossary / General

markup

25 Episode Mentions
Too Afraid to Ask

Markup is the extra money that a dealer adds to the price of a car. It helps them make a profit, but sometimes it can be seen as too high or unfair.

Technical Definition

Markup refers to the amount added to the cost price of a vehicle to determine its selling price. In the automotive context, it often relates to dealer pricing strategies, especially for limited or highly sought-after vehicles.

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