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Ep. 296: Did US Truck Manufacturers Take Their Eye Off The Ball?
Ep. 296: Did US Truck Manufacturers Take Their Eye Off The Ball?
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About this episode
A deep dive into the current state of the American truck market reveals concerns about innovation stagnation among major manufacturers like Ford, GM, and RAM. Hosts Roman and Andre discuss how these brands have shifted focus towards electrification and other priorities, potentially neglecting their core truck offerings. They explore the implications of recalls, the lack of new powertrains, and the missed opportunities in the compact truck segment. The episode also features engaging anecdotes and a lively debate about the future of trucks, making it a thought-provoking listen for automotive enthusiasts.
Topics:
truck innovation
recalls
electric vehicles
compact trucks
V8 engines
customer feedback
market competition
project vehicles
automotive anecdotes
Cars:
Audi S8
BMW 3 Series
Chevrolet Corvette
Chevrolet Malibu
Chevrolet Silverado
Chevrolet Silverado EV
Dodge Hornet
Dodge Ram
Ford Excursion
Ford Expedition
Ford F-150
Ford F-150 Lightning
Ford F-350
Ford Lobo
Ford Maverick
Ford Model T
Ford Mustang
Ford Ranger
Hummer EV SUV
Hyundai Santa Cruz
Jeep Wrangler
Land Rover Discovery
Nissan Frontier
Rolls-Royce Ghost
Tesla Model S
Tesla Model Y
Toyota Camry
Toyota Corolla
Toyota Crown
Toyota Grand Highlander
Toyota Hilux
Toyota RAV4
Toyota Tacoma
Toyota Tundra
In this episode of TFL Talkin’ Trucks, Roman and Andre ask the big question: Did U.S. truck manufacturers take their eye off the ball? From skyrocketing prices to questionable design choices, they dive into whether America’s biggest truck brands are really delivering what buyers want—or if they’re losing touch with the core of what makes a great truck.
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Technical
Too Afraid to Ask
Noah Wulf (CC BY-SA 4.0)
Car
Toyota Tacoma
"...e, the Corolla Hybrid All-Wheel Drive, the Rugged Tacoma, the Tenacious Tundra and the spacious Grand High..."
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S5A-0043 (CC BY 2.0)
Car
Toyota Camry
"...emove. Certain terms apply. See site for details. Camry All-Wheel Drive, the Corolla Hybrid All-Wheel Dri..."
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TTTNIS (CC0)
Car
Toyota Corolla
"... See site for details. Camry All-Wheel Drive, the Corolla Hybrid All-Wheel Drive, the Rugged Tacoma, the Te..."
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IFCAR (Public domain)
Car
Toyota Tundra
"...All-Wheel Drive, the Rugged Tacoma, the Tenacious Tundra and the spacious Grand Highlander with All-Wheel ..."
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Elise240SX (CC BY-SA 4.0)
Car
Toyota Grand Highlander
"...ged Tacoma, the Tenacious Tundra and the spacious Grand Highlander with All-Wheel Drive to keep you and your safe. H..."
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Kirill Borisenko (CC BY-SA 4.0)
Car
Land Rover Discovery
"...roject vehicles. He was working on the Land Rover Discovery. I was working on a Russian UAZ 4x4 van. Case is ..."
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OWS Photography (CC BY 4.0)
Car
Ford Expedition
"...terday. We're driving back from hiking to the new expedition. Yeah, expedition tremor. And we started chatting..."
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UltraTech66 (CC BY-SA 4.0)
Car
F-150 Raptor
"... the truck world. Yeah. That was the birth of the Raptor. Yes. SVT Raptor. Remember this? You and Nathan w..."
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Alexander-93 (CC BY-SA 4.0)
Car
Ford Ranger
"...ou said, the Raptor, the Hummer EV. ZR2. ZR2, the Ranger Raptor. CRD Pro. Yeah, it was just a renaissance ..."
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Hans-Jürgen Neubert (CC BY 4.0)
Car
Ford Mustang
"...rd. Ford builds now one car. One. What is it? The Mustang, right? That's all. And somehow, you know, they'r..."
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Matti Blume (CC BY-SA)
Car
Chevrolet Corvette
"...r. Oh, no. Yeah, gone. And so now if you take the Corvette out of it, and both the Mustang and Corvette are ..."
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Kevauto (CC BY-SA 4.0)
Car
Chevrolet Malibu
"..., very similar. Yeah, so GM just discontinued the Malibu this year. Oh, no. Yeah, gone. And so now if you ..."
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Car
Dodge Hornet
"...ar. Dodge has one vehicle. Well, too, there's the Hornet, I forgot. But it's easy to forget. And then of c..."
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LukaCali (CC BY-SA 4.0)
Car
Chevrolet Silverado
"if you combine GMC and Silverado sell more together, but Ford brand, the F series ..."
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UltraTech66 (CC BY-SA 4.0)
Car
Ford F150
"Well, it might be electric, but all I asked AI to do is I said, take the current Lobo, which is an F-150 street truck, street performance vehicle, and create the next concept vehicle out of it. And for some reason, they turned into an electric truck."
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ermell (CC BY-SA 4.0)
Car
Rolls-Royce Ghost
"...s. So let's look at a little bit of the past. The ghost of truck past. So 2015, huge generation change fo..."
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Calreyn88 (CC BY-SA 4.0)
Car
Toyota Crown
"...auto brand. From the versatile RAV4 to the Svelte Crown, the sleek Camry all-wheel drive, the Corolla Hyb..."
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TTTNIS (CC0)
Car
Toyota RAV4
"...ore than any other auto brand. From the versatile RAV4 to the Svelte Crown, the sleek Camry all-wheel dr..."
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Alexander-93 (CC BY-SA 4.0)
Car
Ford Model T
"... factors that were. Well, they just announced the Model T moment. Yes, that was not a Model T moment."
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Bull-Doser (Public domain)
Car
Ford Excursion
"...work a GM right now. Or remember when we had that excursion with the 10 cylinder board? It would pop its spar..."
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Granada (CC BY-SA 4.0)
Car
Tesla Model S
"...les that automatically retract. We have the Tesla Model S from 2014. It's got... I was just driving it toda..."
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Alexander Migl (CC BY-SA 4.0)
Car
Tesla Model
"...r handles that automatically retract. We have the Tesla Model S from 2014. It's got... I was just driving it to..."
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dave_7 from Lethbridge, Canada (CC BY-SA 2.0)
Car
Ford Maverick
"...ng to have to raise prices like Ford did with the Maverick $2,000. They don't want to say that."
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Zeometric (CC BY-SA 2.0)
Car
Hyundai Santa Cruz
"...e, heavy duty. Only competitor is, of course, the Santa Cruz, which is more of a lifestyle vehicle less of a t..."
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Calreyn88 (CC BY-SA 4.0)
Car
Toyota Hilux
"...nd, you know, it's not like Tura doesn't have the Hilux, which is actually smaller than people think the ..."
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LukaCali (CC BY-SA 4.0)
Car
Nissan Frontier
"...ad. For 2026, they introduced a new color for the frontier, really a new color. What about a powertrain opti..."
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UltraTech66 (CC BY-SA 4.0)
Car
Ford F-150 Lightning
"Yeah. Ford has taken the Lightning, which is now four years old, I think, we're comi..."
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Dinkun Chen (CC BY-SA 4.0)
UltraTech66 (CC BY-SA 4.0)
Car
Chevrolet Silverado EV
"How about the Lightning tremor? So GM introduced Silverado EV Trail Boss. Yes."
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34 cars
34 cars featured
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