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F1 Miami Grand Prix President Katharina Nowak

F1 Miami Grand Prix President Katharina Nowak

Bloomberg Hot Pursuit! Apr 25, 2026 51 min
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About this episode

Miami GP head Katharina Nowak talks through how F1’s fifth year at Hard Rock Stadium is being built like a “temporary city,” balancing world-class racing with Miami authenticity and luxury touches. She explains her event-ops structure, track changes (mostly brand-driven runoff/aesthetics), ticket demand (tracking above last year, nearing sellout), and Apple’s expanded broadcast/track-map support. The hosts also debate modern F1 rules vs the Schumacher-era style of racing, then shift to a listener mailbag covering high-performance family SUVs, EV/fossil-fuel subsidy arguments, and more driving/rental stories.

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Technical Too Afraid to Ask
Concept

Back-to-back comparisons

"I gotta say, I have driven a slew of cars that have given me really interesting back to back comparisons... So it kind of is about EV's in a sense."

Back-to-back comparisons are when you drive different cars close together. It helps you notice what’s really different about each car because your impressions are fresh.

Term

EVs

"So is this about EV's. So it kind of is about EV's in a sense. On the one hand, I drove the key of EV nine again..."

EVs are electric cars that run on batteries instead of gasoline. The hosts are comparing what it’s like to drive EVs versus other cars they tested.

Car

Kia EV9

"On the one hand, I drove the key of EV nine again, which you know is a fantastic appliance. But right after that the Subaru BRZ with a stick..."

The Kia EV9 is an all-electric family SUV. The hosts mention it because it’s a good reference point for comparing how EVs drive compared to other cars they tested.

Car

Subaru Brz

"But right after that the Subaru BRZ with a stick and I felt like, you know, they couldn't be on more opposite ends of the spectrum for two vehicles."

The Subaru BRZ is a small sports car that’s meant to feel fun and responsive. They bring it up with “a stick” to emphasize how different it feels from the electric cars they drove right before it.

Car

Lucid Air

"Then I drove the Lucid Air, as you know, and right after that I got into the BMW I seven, so an electric seven series, and the comparisons between like those two pairs..."

The Lucid Air is a luxury electric sedan. They mention it because it’s another EV in their test lineup, and they’re comparing how each one drives and feels.

Car

BMW i7

"...right after that I got into the BMW I seven, so an electric seven series, and the comparisons between like those two pairs..."

The BMW i7 is BMW’s big, luxury electric sedan. They mention it right after the Lucid Air to compare two different kinds of EV luxury.

Brand

Ferrari

"...He's the AUTI team principle used to be with Ferrari obviously forever, and I started complaining about F one to his team..."

Ferrari is a famous Formula 1 team. The host mentions it to point out that the person they’re talking about has a long background in top-level F1.

Topic

F1 Miami Grand Prix President Katharina Nowak

"...But of course, as the head of F one Miami, like, she's obviously gonna be drinking the cool way... Well, how did mister Bonodo's team respond to your ranting?"

This segment discusses Formula 1’s current era versus the Schumacher-era style of racing, and how hybrid/battery rules change the viewing experience. It also sets up a conversation with Katharina Nowak about her perspective as head of F1 Miami.

Brand

Moto GP

"...you only like Moto GP. But then when you get on the call, you actually do care... It was gripping and the racing was ten tenths all the time. They were giving everything they had in every corner."

MotoGP is motorcycle racing. The speaker is comparing the “always-on” excitement of MotoGP to how modern F1 can feel more strategy-managed.

Brand

Schumacher

"...He was there for the Schumacher years also, so he was there for when F one was awesome."

Michael Schumacher is referenced as the defining figure of an earlier F1 period, associated with intense weekend hype and a style of racing fans describe as more straightforward. The transcript contrasts that era’s excitement with today’s rule-driven strategy complexity.

Concept

recharge the batteries

"...to compare that with today when they like slow down to recharge the batteries, it just gets my blood boiling."

Modern F1 cars have a hybrid system that stores energy in batteries. The teams decide when to “charge” the battery using braking/energy recovery and when to use that stored energy for acceleration.

Concept

battery strategy

"...you've got many different strategies, not just the tires and the pit strategies, but also you know, the battery strategy just adds to the like three D Chess kind of scenario."

In hybrid F1 cars, the battery isn’t just “there”—it has to be managed. Teams plan when the car should save energy and when it should spend it to go faster.

Concept

tires

"...not just the tires and the pit strategies, but also you know, the battery strategy..."

Tire choice and tire management are central to F1 because tire wear and temperature strongly influence grip and lap times. Teams plan stints around how quickly tires degrade and how that interacts with pit stops and race conditions.

Concept

pit strategies

"...many different strategies, not just the tires and the pit strategies, but also you know, the battery strategy..."

Pit strategy in F1 is the timing and sequencing of pit stops, including when to switch tires and how to respond to track position and traffic. It’s tightly linked to tire wear, safety cars, and race pace, so it can be as decisive as outright speed.

Concept

walk down Pitt Lane

"...it would love to get you know, walk down Pitt Lane and and you know, rub elbows with the people that are in F one race. But when it starts, like when the flag drops, I want to be in a quiet room in front of a TV anyway..."

Pit lane is where the teams work on the cars during the race. You can sometimes walk around there before the race, but once the race begins, it can be better to watch from TV.

Concept

flag drops

"...But when it starts, like when the flag drops, I want to be in a quiet room in front of a TV anyway..."

“Flag drops” refers to the moment the race officially begins when the starting flag is shown. It’s a common motorsport phrase used to mark the transition from pre-race activity to live racing.

Concept

media room watching on TV screens

"A lot of the media, myself included, who do watch the races... Half the time you are in the media room watching on TV screens because it's quiet and you can focus and you can see what happens."

In Formula 1, media members often watch races from a dedicated media room with multiple TV feeds. This setup can make it easier to follow on-track action, replays, and timing information compared with the noise and distractions of the grandstands.

Car

F-150 Raptor

"...rlier today and he said, you're down to go to the Raptor Rally in October, And I'm down to go to the Rapto..."

The Ford F-150 is a pickup truck made by Ford. It’s commonly used for both everyday driving and practical tasks like hauling or towing. The podcast mentions it because it’s the base truck family that includes more off-road-focused versions.

Brand

Hyundai

"Jose Munos, the CEO of Hyundai, came into the studio in New York, and you know they're going into World Endurance Class racing..."

Hyundai is a car company that’s also involved in racing. In this segment, it’s brought up because Hyundai’s leadership is connected to endurance racing plans.

Topic

World Endurance Class racing

"Jose Munos, the CEO of Hyundai, came into the studio in New York, and you know they're going into World Endurance Class racing, so he invited us to Lament already."

This is about endurance racing, where cars run for long periods and teams manage drivers and strategy. It’s different from Formula 1’s typical race format.

Topic

Formula one in Miami

"All right, those are my f one concerns. When we come back, we'll talk with Katerina Novak from Formula one in Miami."

They’re about to talk about Formula 1’s Miami event. The conversation is about the Miami Grand Prix and the people running the sport.

Concept

Drive to Survive

"And of course it was also at the time We're Drive to Survive was just absolutely exploding, and so I jumped on that bandwagon and started understanding the sport more so."

“Drive to Survive” refers to the Netflix series “Drive to Survive,” which helped dramatically grow mainstream interest in Formula 1. It’s a media-driven concept: storytelling can convert casual viewers into fans by explaining rivalries, teams, and the sport’s behind-the-scenes dynamics.

Topic

Miami GP

"So that's our hard k Like that's the Mimy GP side of the business... we've got about seventy plus people that just work on the Miami GP full time year round... to make sure that we execute a world class event."

Miami GP is short for the Miami Grand Prix, an F1 race held in Miami. The speaker explains that running it takes a lot of planning because the stadium hosts many other events too.

Company

FIA

"You're dealing with Formula one management, FIA, team sponsors, local authorities, VIP Like, I guess the list just doesn't end. How do you"

FIA stands for Fédération Internationale de l’Automobile, the governing body that sets the rules and safety standards for many motorsport series, including Formula One. Mentioning FIA highlights that the event must comply with international regulations beyond just the race itself.

Concept

world class motorsports racing event

"So I think for us, like the way that I think about us as the Miami GP now and also going forward is in a couple of ways, like our priority number one is to deliver a world class motorsports racing event, right like that is at it's pinnacle."

They’re saying the main goal is to put on a top-tier racing event. That typically includes making sure everything runs smoothly and that the track and safety meet the high standards F1 requires.

Concept

runoff

"What about the track? How about the track? Has that changed since you took over and how much input do you have on you know, what the track looks like, you know, the runoff the design versus what F one and FIA put into it."

Runoff is the space next to the track that’s designed to help if a car goes off the racing line. It’s a safety feature, and in F1 the FIA has a lot of rules about how it should be designed.

Concept

track design

"...work together with Formula one and the FIA on any changes that they may see fit for us, and we work together with them in partnership on track design... So the aqua runoffs that you guys see on TV... that's absolutely our doing..."

Track design refers to the layout and features of a racing circuit, including safety elements and how the course is presented visually. Here, the speaker emphasizes coordination with Formula 1 and the FIA on changes, while also controlling specific aesthetic/safety elements like runoff areas.

Concept

hospitality experience

"...there is a consumer that wants to literally never walk through a ga path and just come in, walk into their hospitality experience is see the race and leave... So me, it's me... But you cater to that type of client..."

In motorsport, a hospitality experience refers to premium guest services and viewing access designed to control how attendees move through the venue and what amenities they receive. The speaker contrasts clients who want a private, minimal-contact experience with fans who want to roam the entire “campus,” showing how event design supports different customer journeys.

Topic

single day tickets

"one of the things we did about last year was we started single day tickets, which was general just listening to feedback from our fans about the fact that they might not want to come all three days..."

They’re talking about changing ticket options so fans don’t have to buy for the whole weekend. Single-day tickets make it easier for more people to attend without committing to all three days.

Topic

Formula 1 Miami Grand Prix

"[1563.8s] I wish that we could goes back to Hardrock Stadium and the venue that we have, and you know, four weeks after this Grand Prix will be completely loaded out and we will transform this campus back to a FIFA venue for World Club World Cup Games this summer. So [1580.9s] while while I wish we could leave it up, unfortunately that's not quite the case here at hard Rock Stadium."

They’re talking about the Miami Grand Prix weekend—what it’s like for fans and how the event gets built up and taken down. They also mention how F1 travels to different places around the world.

Concept

logistical operation

"[1607.1s] the teams pack up all their kits in their garages and their cars and their team hospitality and they you know, transfer to the next So it's a it's really the just the logistical operation that Formula one is. It's it's [1624.2s] it's it's an impressive beast."

F1 weekends are like a traveling production. It’s not only about the race track; the teams and organizers have to move all their gear and setups to the next city.

Brand

Cadillac

"[1637.1s] the teams pack up all their kits in their garages and their cars and their team hospitality and they you know, transfer to the next So it's a it's really the just the logistical operation that Formula one is. It's it's [1624.2s] it's it's an impressive beast. [1626.7s] Do you feel like this year there are extra eyes on the race at all because it's the first race in the US on the calendar, and also we have like an Americ quote unquote an American team. Obviously we [1648.2s] are there is there extra hype this year? Because of [1651.5s] these new entrants or or not necessarily is."

Cadillac is a major American car brand, and the hosts are talking about it getting involved in Formula 1. That kind of entry can bring more hype because it’s a big name joining the sport.

Company

Apple

"[1676.7s] ...the Apple movie had... [1787.7s] ...We've got a great relationship with them... [1828.6s] ...bringing in more of their entities and more of their business platforms"

Apple is mentioned as a major partner helping more people watch and follow Formula 1. They say Apple is doing more than just broadcasting—it’s also improving how fans can find info and maps.

Brand

Audi

"[1754.9s] ...this is the first year that he's interested because Cadillac and Audi are involved..."

Audi is another car brand mentioned as being involved with Formula 1. The point is that these big brands help bring in new fans.

Concept

broadcast rights

"[1787.7s] ...they've jumped in since that, you know, the news broke that they were going to take over the broadcast rights in the United States..."

Broadcast rights are the permission companies get to show a live event on TV or streaming. The hosts are saying Apple got the rights in the U.S., which helps more people watch F1.

Concept

track maps overlay

"[1804.7s] ...Apple Maps... they've started updating track maps for every track... [1815.1s] ...updated... overlay and track map of everything that we're doing this year"

A track map overlay is a visual layer that shows race-track layouts and related information on a digital map interface. Here, it’s used as an example of how Apple is enhancing fan tools for each F1 track.

Concept

ticket sales sold out

"[1843.0s] Can you give us any insight into [1846.3s] Yeah, I mean we are expected to be sold out here in the next couple of days... [1858.6s] ...tracking and pacing above where we were last year"

“Sold out” means there aren’t any tickets left to buy. They’re saying ticket demand is higher than last year and they expect the Miami race to sell out soon.

Term

F1 fan zone

"it shows you. It illustrates every turn... it shows you where your arena is, the F one fan zone."

An F1 fan zone is a dedicated area at the race where fans can hang out and do fun, race-themed things. It’s like an interactive area for spectators.

Concept

high performance SUV

"he's looking for an SUV, high performance SUV that will work for like his job and his life at home. He's going to have to put car seats I imagine rear facing, because he loves his kids just as much as I do."

A high-performance SUV is a family SUV that’s also meant to drive more like a sports car—faster and more fun, not just comfortable. The goal is to keep it practical for daily life while still feeling quick and confident.

Term

car seats rear facing

"He's going to have to put car seats I imagine rear facing, because he loves his kids just as much as I do. And so that's the first big issue, right putting Well well wait."

Rear-facing car seats are the safest setup for young kids. They’re important when picking a car because you need enough space and the seat has to fit and install correctly.

Car

Aston Martin DBX

"He has a list of SUVs that he's looking at, and they're all great, right, the Aston Martin DBX, the Bentley ben Tega as ugly as it is, still is cool."

The Aston Martin DBX is a luxury SUV from Aston Martin. People like it because it drives more like a sporty car than a typical big, comfy SUV.

Car

Bentley Bentayga

"He has a list of SUVs that he's looking at, and they're all great, right, the Aston Martin DBX, the Bentley ben Tega as ugly as it is, still is cool."

The Bentley Bentayga is a very high-end luxury SUV. Even if someone doesn’t love the looks, it’s still considered a “cool” choice because it’s built to feel premium.

Car

Audi RS Q8

"All right, let me just finish the list here and I'll say so, Yeah, Audi R s Q eight, which is what I mean. I think it's the most stylish one on the list."

The Audi RS Q8 is a fast, performance-focused Audi SUV. The hosts mention it as a practical “best fit” option and also say they like the interior and overall style.

Car

BMW X6 M

"The Mercedes Benz g L E sixty three MG, and the BMW X six M. Now let me ask you, of that list, which one do you think should be the standard Hannah for me?... I would probably give the edge to the xix M."

The BMW X6 M is a high-performance BMW SUV. The hosts like it because it feels great to drive, and they think it makes strong sense financially if you’re buying used.

Term

residual value

"Actually, all things considered, drive law, feel, price value, residual value, I would probably give the edge to the xix M."

Residual value is what the car is expected to be worth later. If a car has a strong residual value, it tends to keep its value better, so you lose less money over time.

Term

used vehicle

"he wants to spend about one hundred grand on a used vehicle, right, which I think is a sensible amount, and he could probably grab any of these for that."

Buying a used vehicle changes the math versus buying new, especially for expensive performance SUVs where depreciation can be steep early on. The hosts discuss a budget for a used purchase and how that affects which models make the most sense.

Car

Audi Rs

"... any of these for that. To me, the ky Enne or the Audi rs Q eight make the most sense. And in terms of styl..."

The Audi RS e-tron GT is an electric performance car made by Audi. It’s designed to be fast and fun to drive, using an electric motor instead of a traditional engine. The podcast mentions it as one of the options people consider when comparing high-end electric cars.

Term

powertrain

"...and it's the Audi. The powertrain is amazing on the Audi as well."

Powertrain is basically the car’s “go” system—how the engine/motors and gearbox work together to move the car. They’re saying Audi’s setup feels especially strong.

Term

infotainment system

"the Audi has an interior you can actually use all the time and like the enfotainment system will work... I just love the way the infotainment, the dash comes down into the console."

Infotainment is the car’s screen and apps—like music, maps, and phone connection. They’re saying Audi’s system is easy to live with and functions well.

Term

niggles

"...you're also bound to have niggles like issues with the DBX that you don't want to have if this is your work vehicle as well."

“Niggles” means small problems that keep popping up. They’re saying these kinds of issues could be annoying, especially if you rely on the car every day.

Concept

rear-facing car seats and second-row space

"...if you want to put rear facing car seats in the seat behind you... and then put your seat all the way back, You're never gonna be able to do that. There's just not enough room in these..."

Rear-facing car seats take up more room than forward-facing ones. The host is saying that in these SUVs, you may not be able to fit a rear-facing seat behind you if you also need to slide the front seat back far enough.

Car

Mercedes-Benz GLS

"Now, Matt, this is interesting because don't you own a g L E... I have a GLS and that's why. We have a GLS and we exactly want we Yeah, we haven't even touched this Mercedes bins..."

They mention owning a Mercedes-Benz GLS, so their comments aren’t just theory. It matters because they’re talking about whether these SUVs have enough room for family needs.

Term

planned obsolescence

"I think a lot of these high end vehicles, I don't want to single out Mercedes Benz, but they tend to have a planned obsolescence so that they work perfectly for the for the first leaseholder."

Planned obsolescence means the product is designed so it won’t last forever or becomes expensive to keep running after a while. With cars, that can mean repairs that are hard or costly, especially for parts that only the dealer can fix.

Concept

leaseholder-focused ownership

"they tend to have a planned obsolescence so that they work perfectly for the for the first leaseholder."

This is the idea that some cars are easiest (or cheapest) to live with during the first lease period. After that, repairs can get more expensive, so it matters when you plan to own the car.

Part

air suspension

"an air suspension that's thousands to fix. If you need to change the brakes, that's going to be thousands of dollars."

Air suspension uses air-filled bags instead of regular springs. It can make the ride smoother and adjust height, but if something breaks, the repair bill can be very high.

Term

climate control

"In mind, the climate control is unfixable by the people at the Mercedes Manhattan dealership, which is, you know, a company owned store."

Climate control is what keeps the cabin warm or cool. The speaker is saying the system can be hard to repair unless you go through the dealer, which can make it costly.

Car

Porsche 911

"Whereas I don't know about the Cayenne, but with my nine to eleven, I had it for ten years and never had one single mechanical issue like it worked or electrical."

The Porsche 911 is a famous sports car from Porsche. Here it’s being used as a personal example of a car that the owner says stayed reliable with few problems over a decade.

Car

Porsche Cayenne

"I don't know about the Cayenne, but with my nine to eleven... And I think Portia has that reputation for reliability that is worth the premium."

The Porsche Cayenne is Porsche’s SUV. The speaker is saying it’s generally reliable and feels like a premium choice, but that there are so many around their area that they can start to look alike.

Car

BMW X6

"I haven't. I don't think i've driven the X six either, so but you know, obviously I think the X the X five."

The BMW X6 is like a sportier-looking BMW SUV. The shape can make the back seats feel tighter, and the speaker says they haven’t driven it yet.

Car

BMW X5

"obviously I think the X the X five. You could make the argument that a BMW X five is also the benchmark in you know, xury SUV's. It's good, but there's just not a lot of room in the second row."

The BMW X5 is a popular luxury SUV. In this segment, it’s being discussed as a top choice, but the speaker says the second-row space isn’t great compared to what you might expect.

Car

Nissan Armada

"All right, let's move on to another email, because yeah, so we've got a ton of emails, and one of them, a few of them are making fun of my love for the Nissan Armada. By the way, Tom w check out the Nissan Armada."

The Nissan Armada is a large family SUV with three rows of seats. The hosts are basically debating whether it’s worth liking even if people don’t like how it looks.

Car

Mercedes-Benz 600 Pullman

"...a novel in which Lincoln's Cadillacs and Rolls Royce's all play parts, but foremost among them is a Mercedes been six hundred pullman. Did you see this email, Matt?"

The Mercedes-Benz 600 Pullman is a very fancy, long limousine version of a Mercedes. It’s the kind of car associated with VIPs and chauffeur service, not a normal daily driver.

Concept

size creep

"...we've had the emails from Dean before, So Dean, thank you so much for listening, thank you for writing in. Dean C. That is, Dean B. Writes in to talk about, you know, size creep, which is something that you know, people have been noticing it for a couple of decades now. But he sent a picture..."

“Size creep” means cars keep getting bigger over the years. The point here is that today’s SUVs are so large they can make other cars look tiny by comparison.

Car

Porsche Panamera

"He's got what looks like a nine to six four or or maybe it's a Carera three point two parked next to a Portia Panamera and the nine to eleven is i mean just dwarfed by the pan America. It looks like an suv parked by a normal car."

The Porsche Panamera is Porsche’s sedan with a sporty feel. The hosts mention it because, in the photo, it helps show how an SUV can dwarf other cars in a garage.

Car

Ford Mustang

"...ometimes I'll see a classic like pony car, like a Mustang on the street. I mean, they really were small. I ..."

The Ford Mustang is a sports car made by Ford. It’s known for its classic styling and for being smaller than many modern vehicles. That’s why it comes up when people talk about how older “pony cars” used to feel on the road.

Topic

F1

"...they love it when we talk about EV's and F one..."

F1 is Formula 1, a famous kind of race with open-wheel cars. Here it’s mentioned because the guest likes hearing about EVs and racing together. There’s no deep car tech explained in this moment.

Concept

Petrodollar agreement

"...we get the dollar as the world reserve currency. I mean, this is all part of the UH Petro dollar agreement..."

The “petrodollar” idea is about how oil has often been bought and sold using U.S. dollars. The hosts connect it to why oil has been so influential in the economy. It’s part of the bigger argument about energy policy.

Company

Avis

"I mean, I don't know if there's any kind of Turo there, but we've been focused on rental car stocks on the show because Avis has gone through the sun up and down. But and I was thinking, like, I"

Avis is a well-known rental car company. They bring it up because the conversation is about rental cars and how people are renting them—either from big companies or from individual owners.

Brand

Turo

"I mean, I don't know if there's any kind of Turo there, but we've been focused on rental car stocks on the show because Avis has gone through the sun up and down. But and I was thinking, like, I"

Turo is a peer-to-peer car rental marketplace where owners rent out their personal vehicles to others. Instead of renting from a traditional fleet company, you typically book a specific car listing (with its own mileage, pickup rules, and insurance terms).

Concept

peer-to-peer car rental

"I mean, I don't know if there's any kind of Turo there, but we've been focused on rental car stocks on the show because Avis has gone through the sun up and down. But and I was thinking, like, I don't I don't use rental car companies anymore. I used Turo everywhere I go in America, right"

Peer-to-peer car rental means renting a car from a regular person who owns it, using an app or website. It can be cheaper or more convenient than renting from a big rental company, but the rules can vary by car.

Car

Cyber truck

"I used Turo once and that was to rent the cyber truck for a review, and that was a good experience. But yes, yeah, but I've never done it since."

They rented a Tesla Cybertruck to review it. It’s Tesla’s electric pickup truck with a very unusual, angular design, so it’s a popular choice for people who want to try something new.

Car

Range Rover

"Oh I use it all the time. I just when I was down in Austin. I you know, every time I see a range Rover on bring a trailer, I'm tempted."

They’re talking about spotting a Range Rover and wanting to rent one. A Range Rover is a luxury SUV from Land Rover, known for being comfortable and feature-rich.

Term

Supercharge five leader motor

"It had the Supercharge five leader motor, which was okay, but it just it doesn't compare to to my niece on Armada, my nizmo."

They’re talking about a supercharged engine. A supercharger helps the engine make more power by pushing extra air in, so it can feel quicker.

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