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Fixed Ops Friday w/ Rogers, Kaminski, Coyle, and Skinner | Daily Dealer Live

Fixed Ops Friday w/ Rogers, Kaminski, Coyle, and Skinner | Daily Dealer Live

Car Dealership Guy Podcast Jun 05, 2026 73 min
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About this episode

Fixed Ops Friday focuses on how dealers protect RO count and service-lane “legacy” through speed, transparency, and disciplined quality control. Guests discuss why RO count is “quietly declining across the industry,” how video multipoint inspections and timed workflows help drive retention and upsells, and how a “lifetime warranty” program is positioned to rebuild trust. The show also covers compliance risks (FTC complaint patterns, fee disclosures), plus insurance and risk topics like hail severity, umbrella limits, and cyber coverage.

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Technical Too Afraid to Ask
Term

pre-orders

"Slate is weeks away from opening non-refundable pre-orders on a mid $20,000 EV with deliveries expected by year-end."

A pre-order is when you pay for something before it’s actually available. For a new EV, it’s a way to reserve one and help the company plan production.

Concept

traditional dealerships

"And it has no plans to use traditional dealerships so far as we know."

Traditional dealerships are the usual car-buying setup: local dealer stores that sell the brand’s cars. The host is saying the EV company may not use that normal dealer network.

Brand

Carvana

"Carvana already owns at least seven Stellanus franchises and is openly building toward 3 million units annually."

Carvana is a company that sells cars largely through an online process. Here, they’re mentioned because they’re growing their footprint and volume.

Term

FOIA request

"Next up, CDG News obtained 200 auto-related consumer complaints filed with the FTC between February 2024 and September 2025 through a FOIA request."

A FOIA request is a way to ask the government for records. In this case, it was used to get complaint data so the hosts could look for patterns.

Company

FTC

"Next up, CDG News obtained 200 auto-related consumer complaints filed with the FTC between February 2024 and September 2025 through a FOIA request."

The FTC is a U.S. government agency that protects consumers. In this story, it’s referenced because complaints were filed with them about car-buying practices.

Term

advertising and price mismatches

"The three dominant complaint types were advertising and price mismatches, financing related pricing issues, and undisclosed or undisputed add-ons."

This means the price you see in ads or online doesn’t end up being the price you pay in the store. The concern is that it may be misleading or not clearly disclosed.

Term

financing related pricing issues

"The three dominant complaint types were advertising and price mismatches, financing related pricing issues, and undisclosed or undisputed add-ons."

This is when the financing terms don’t add up the way they were explained—like fees or monthly costs being different than expected. The point is that customers can get surprised by loan pricing.

Term

undisclosed or undisputed add-ons

"The three dominant complaint types were advertising and price mismatches, financing related pricing issues, and undisclosed or undisputed add-ons."

Add-ons are extra items or fees added to the deal. The issue here is that they weren’t clearly told to you up front, or customers later say they didn’t agree to them.

Term

FNI add-on disclosure

"For dealers, the clearest compliance risks are areas remain advertising price accuracy, FNI add-on disclosure, and making sure what's on your website actually matches what a customer will pay when they walk in."

FNI add-on disclosure is about whether the dealer clearly explains extra products and fees during the finance step. The concern is that customers may not realize what they’re paying for until it’s too late.

Company

Santander Consumer USA

"And last up today on the regulatory front, Santander Consumer USA has agreed to pay $400,000 to settle claims by New York State that it charged undisclosed fees on auto loan payment extensions."

Santander Consumer USA is a company that helps finance car loans. Here, they’re mentioned because they agreed to pay money back after a dispute about fees on loan payment extensions.

Term

auto loan payment extensions

"Santander Consumer USA has agreed to pay $400,000 to settle claims by New York State that it charged undisclosed fees on auto loan payment extensions."

This is when a lender changes your loan schedule—like extending the time you have to pay. The issue in the story is that borrowers were charged extension fees that weren’t clearly disclosed.

Concept

Fixed Ops

"I didn't understand what that meant when I first started what Fixed Ops meant. But as the years went by, you know, I just became a little bit more engulfed in it."

In a car dealership, “Fixed Ops” usually means the service department. That’s where they do repairs and maintenance and sell parts—basically the work that keeps customers’ cars running after they’ve bought them.

Concept

intake form

"You talked in your intake form that your team has dialed in efficiency, culture, and process."

An “intake form” is just a form people fill out to share background information up front. In this kind of interview, it helps the host ask more specific questions based on what the dealership team says is going on.

Concept

efficiency

"You talked in your intake form that your team has dialed in efficiency, culture, and process."

Here “efficiency” means the service department is trying to do work with less wasted time. It’s about getting cars checked in, repaired, and out the door in a smoother, faster way.

Concept

process

"You talked in your intake form that your team has dialed in efficiency, culture, and process."

“Process” here means the set of steps the service team follows every time. When the process is well-defined, repairs tend to go more smoothly and with fewer mistakes.

Concept

culture

"If you say culture again, I'm going to test you on it because I think people drop culture a lot. They don't know what it means."

“Culture” is basically how the team works together day to day. It’s about the attitudes and habits—like how they treat customers and whether everyone follows the same standards.

Term

RO count

"So not non-franchised repair facilities are taking away RO count from dealers. That is a fact. The challenge is, Chris, why? Why are we losing? And you even in your answer, you flagged RO count as your biggest constraint right now."

RO count means how many “repair orders” the dealership writes. Think of it like the number of jobs customers bring in for service.

Term

multi-point car wash

"You know, we're even as a dealer, even with the full multi-point car wash, we're still able to average an oil change in less than an hour at right at about 35 to 40 minutes."

A multi-point car wash is a car wash done in several steps. The dealership is saying they can still do it quickly even while turning around service work fast.

Term

video walkarounds

"We, you know, everything from washing the vehicle, giving them a health check, multi-point inspection, you know, giving them, I guess you can say also to giving them proof of it, you know, doing video walkarounds, [665.6s] you know, with the technicians, you know, showing them, hey, this is your vehicle, this is what your oil, you know, this is what your air filters look like, you know, things like that."

Video walkarounds are videos the technician records to show you what they’re seeing on your car. It’s a way to make the inspection easier to understand.

Term

multi-point inspection

"We, you know, everything from washing the vehicle, giving them a health check, multi-point inspection, you know, giving them, I guess you can say also to giving them proof of it, you know, doing video walkarounds,"

A multi-point inspection is a checklist of common things a technician checks on your car. It helps the dealership show what’s okay and what might need attention.

Term

Lifetime warranty

"[710.2s] Lifetime warranty. [710.7s] When did you start it?"

A lifetime warranty is coverage that’s supposed to last for the whole time you own the car. Here, they’re saying if you pay for a repair once, they’ll cover that kind of repair again for as long as you keep the vehicle.

Company

Presidian

"[712.5s] We started it a couple of months ago with a company called Presidian. [716.1s] And the CEO, the Presidian leader, Darren Murray, he's got a huge following, fantastic guy, fantastic team to work with."

Presidian is named as the company they partnered with to launch this “lifetime warranty” program. The context suggests Presidian provides the platform or program structure that the dealership team uses to offer the coverage to customers.

Person

Darren Murray

"[716.1s] And the CEO, the Presidian leader, Darren Murray, he's got a huge following, fantastic guy, fantastic team to work with. [725.0s] Eric Savage, his fix-offs guy, Tom Evans is the gentleman that introduced us to it."

Darren Murray is the leader of Presidian, the company behind the program they’re talking about. They’re saying his team helped make it easy for the dealership to use.

Term

brakes and batteries

"[733.8s] But essentially what it is is you pay for a repair once and it's covered for a life of the vehicle. [739.9s] Okay. [740.0s] So that includes any mechanical repair, including brakes and batteries."

They’re saying the coverage includes common car items like brakes and the battery. So if those parts need repair, the program is supposed to help cover it.

Concept

transparency

"[744.6s] How does that help you? [745.8s] How does that help you run towards the customer with transparency and efficiency and reduce friction?"

Here, “transparency” means the dealership explains what they’re doing and what’s included in the coverage. They’re describing it as showing customers details (including with videos) so there are fewer surprises.

Term

12 month, 12,000 mile warranty

"The standard, and I can't speak for every single manufacturer, but I know Nissan, let's just talk about Nissan. Nissan has a 12 month, 12,000 mile warranty. Somebody has a $7,000 transmission that they're needing on their vehicle."

A warranty like “12 months / 12,000 miles” means the company will pay for certain repairs for a limited time and limited driving distance. After that, you may have to pay out of pocket.

Term

transmission

"Somebody has a $7,000 transmission that they're needing on their vehicle. 1212. That's what you get. ... I mean, my transmission failed at 80,000 miles."

The transmission is the part that helps the car shift gears and send power to the wheels. If it breaks, it can be expensive to fix, which is why warranty coverage matters a lot.

Term

lifetime complimentary warranty

"And so, you know, that distrust gets lost with the dealership. And what ultimately ends up happening is when we're able to say, hey, listen, not only are we appreciative of the business that you brought to us, we're going to back up everything we stand for by giving you an offering you a lifetime complimentary warranty with that. Yeah."

A “lifetime complimentary warranty” is an extra warranty offer provided at no cost, intended to cover repairs for as long as the customer owns the vehicle (or for a defined “lifetime” period, depending on the program). Dealers use it as a trust-building incentive when customers worry about expensive failures after the standard warranty ends.

Concept

increase your retention

"Yeah. And so, you know, it'd probably be interesting to talk about it later once you've got some history behind it. But that's an interesting strategy to increase your retention, get our own count back into the store."

“Retention” here means getting customers to keep coming back instead of leaving. The idea is that better warranty protection makes people trust the brand/dealership more, so they’re more likely to return.

Term

OEMs

"And provide something into the area that, you know, a lot of OEMs aren't necessarily doing. Aril Peraris comes in and says, look, Nissan is three years unlimited if you buy a component."

OEMs are the car companies that make the vehicle in the first place. When they talk about warranties, it usually means the coverage rules from the manufacturer, not an independent shop.

Brand

Nissan

"Aril Peraris comes in and says, look, Nissan is three years unlimited if you buy a component. Is that true or is it one year?"

Nissan is the car brand. They’re talking about Nissan’s warranty coverage—how long it lasts and which parts it applies to.

Term

unlimited mileage

"Aril Peraris comes in and says, look, Nissan is three years unlimited if you buy a component. Is that true or is it one year?"

Unlimited mileage means the warranty doesn’t care how many miles you drive during the warranty period. So the coverage is based on time (like three years), not mileage.

Term

powertrain components

"I think he's a little, I think on the, unlike the engine, like certain powertrain components may have a three year unlimited. But every part with Nissan is, yeah, like certain powertrain components, like heavy components, like power transmission, stuff like that."

Powertrain components are the main moving parts that transfer power from the engine to the wheels. The discussion here is about which of those bigger, more expensive parts get longer warranty coverage.

Term

retention tool

"So again, what happens after that three years, right? We don't expect a transmission to fail after replacement or engine fail after replacement in the next three years. So while the unlimited mileage aspect of it may be okay, what happens to the customer after that, right? What's the metric that you're tracking, Chris, when implementing a retention tool like this?"

A retention tool is something a dealership uses to encourage customers to return for service again. They’re talking about how to measure if it’s working, like whether customers keep booking repairs.

Term

RO

"What's the metric that you're tracking, Chris, when implementing a retention tool like this? Are you tracking dollars per RO? Is it customer pay? Is it retention?"

An RO is a repair order—basically the paperwork for a service visit. “Dollars per RO” means how much money the dealership makes on average for each service ticket.

Place

Grandbury, Texas

"Where are you located? Grandbury, Grandbury, Texas. Very good. Yeah, it's about 30 miles south of Fort Worth."

Grandbury, Texas is where the dealership is located. They’re using the local area to explain why customers keep coming back for service.

Place

Fort Worth

"Very good. Yeah, it's about 30 miles south of Fort Worth. MROS AZ comes in and says engines and transmissions, those are three years unlimited."

Fort Worth is mentioned to help locate where the dealership is. It’s basically a nearby reference point for the local market.

Term

video MPI

"You mentioned video MPI as a way of creating that connection transparency with the consumer. What's your delivery tool on video MPI? We talk about it, it seems every fixed ops Friday."

“Video MPI” is a way for a repair shop to show you what they found on your car. The technician records and documents several inspection items, then sends that info to you so you can see the issues before approving work.

Term

XTime

"But our tool that we use is XTime. And with that tool, we're able to send those video multipoint inspections directly to the customer. As soon as the technician pulls into the shop, you know, they have iPads, they're able to go in and start doing those video multipoint inspections, start taking pictures immediately."

XTime is a computer system a shop uses to handle the inspection videos and send them to customers. It helps the shop keep the process organized and share the inspection results quickly.

Term

send open rate

"So you want the 20, 25 or you want the, I think you said 90, 95% send open rate. What are you getting right now? Right now about 85."

“Send open rate” means how many people actually open the message the shop sends. In this case, it’s how many customers open the video inspection the shop sends them.

Concept

upsells

"As time goes on, upsells are just increasing. I mean, we, you know, 150 more dollars per RO is what we've ran over the last three months. With the video MPI is what you're saying with the video MPI and with, you know, with proceeding because again, retention aspect."

“Upsells” are additional services or recommendations offered during the repair process that go beyond the original customer request. In fixed-ops, they’re often driven by what the inspection reveals and how clearly it’s communicated to the customer.

Term

retention percent

"So with that in our back pocket, it's an extra, you know, trigger. What's your, what's your retention percent? "

“Retention percent” is a number that tells you how many customers come back to the shop again. Higher retention usually means the shop is building repeat business.

Concept

claims example

"The speed is fine, and I know this isn't exactly what you're asking, but I know you're always interested in a claims example or something that's happened."

A “claims example” is a story about a real incident where someone had to file an insurance claim. The point is to learn how mistakes during service can lead to big problems and costs.

Term

lug nut

"but I've seen this happen, and it's happened recently where someone doesn't maybe tighten the lug nut and the tire maybe rolls off the car, which causes a severe accident."

A lug nut is the bolt that holds your wheel onto the car. If it’s not tightened correctly, the wheel can loosen and even fall off, which can cause a serious crash.

Concept

risk management

"So, you think about all of the risk management prevention that comes before any insurance ever happens, you don't want to have to use insurance."

Risk management is about trying to stop problems before they happen. Instead of waiting for insurance to deal with an accident, you look for the weak spots and fix them with better checks and procedures.

Concept

last line of defense

"That's sort of the last line of defense. [1653.0s] You want to think about and partner with your insurance company to say, what are the things that you're seeing?"

“Last line of defense” means insurance is the final safety net. The goal is to prevent the problem in the first place, so you never have to rely on insurance after something goes wrong.

Concept

double check

"There are double checks that go on on tires before the vehicle goes out. Now I'm not going to speak to those two scenarios because I don't know enough about it. But in a repair facility, a good double check is having a second look at that lug nut to make sure it's tight as tight as the first person."

A “double check” is a workflow practice where a second person verifies critical steps to reduce human error. Here it’s applied to tire service—specifically verifying wheel fasteners—so quality is maintained even when the shop is moving efficiently.

Term

QC

"So there can be a speed element, but there can also be a QC to help make sure that nobody made a mistake in the process."

QC means quality control. It’s the shop’s process for double-checking work so problems are caught before the car goes back out.

Company

Zurich

"Do you advocate for that at Zurich and having a second check in place as a process to balance time and quality? Yes. As an insurance company, we would prefer you check three times."

Zurich is an insurance company. In this conversation, they’re basically talking about how repair shops should double-check their work so mistakes don’t slip through.

Term

hailstone

"They're more jagged. They're more damaging. They're more damaging because of the size and the jaggedness of the actual. Hailstone."

Hailstones are pieces of ice that fall from storm clouds. For cars, bigger or sharper hail can make deeper dents and more damage than small, round hail.

Term

Dent Wizard

"So where we used to be able to go in and you have the sort of the Dent Wizard guy, the Dent and Dig Man come in and suck those out."

Dent Wizard is a company that fixes hail dents using a method that can often remove the dent without repainting. That’s usually cheaper than full body-shop work.

Term

paintless dent repair

"So where we used to be able to go in and you have the sort of the Dent Wizard guy, the Dent and Dig Man come in and suck those out."

Paintless dent repair is a way to fix dents without repainting. It works best when the paint is still intact and the dent isn’t too severe.

Concept

totaled

"And we're sending these things to body shops or worse. Now they're being totaled. Of course they didn't used to get totaled in hailstorms nearly as frequently."

“Totaled” means the insurer decides it’s too expensive to repair the car, so they treat it as a write-off. Big hail damage can add up quickly across many panels.

Term

body shops

"And we're sending these things to body shops or worse. Now they're being totaled."

A body shop is where cars go for dent and paint repairs. If hail damage is too severe for paintless repair, a body shop usually has to repaint and fix panels the traditional way.

Term

hail nets

"There aren't that many dealers with hail nets and hail tents and [2699.9s] ways to protect it or prevent it."

Hail nets are like a protective cover dealers put over cars during hailstorms. The goal is to keep hail from hitting the paint and windows as hard as it would without protection.

Term

hail tents

"There aren't that many dealers with hail nets and hail tents and [2699.9s] ways to protect it or prevent it."

Hail tents are shelters dealers put over cars to protect them from hail. They help keep hail from directly hitting the car’s body and windows.

Term

totaling vehicles

"That is also a factor in totaling vehicles faster. [2719.3s] So you get some hail damage."

“Totaling” means the insurance company decides the car is too expensive to repair. Even if the car can be driven, the cost to fix it may be more than the car is worth.

Term

thinner panels

"SWAT team comes back in and says thinner panels, maybe? [2746.6s] So."

“Thinner panels” means the metal on the outside of the car is thinner. Thinner metal can dent more easily when hail hits it.

Term

technician productivity

"You talked about technician productivity. [3017.0s] You talked about the advisor selling skills, fixed ops focus."

Technician productivity is basically a way to measure how efficiently the service techs are working. It looks at how much work they get done (or how many labor hours they bill) compared to how much time they have.

Term

tech payroll

"the guys and gals in the stores that started really [3035.3s] monitoring tech payroll, tech, you know, tech production,"

Tech payroll is just the pay the dealership gives its service technicians. The point of tracking it is to make sure the shop’s labor costs match how much work the techs are actually getting done.

Term

customer pay

"Customer pay is still down a little bit here and there. [3052.8s] We have some stores that's up, but, you know,"

Customer pay means the customer is paying out of their own pocket for the service. If it’s down, it often means fewer customers are approving repairs or buying services compared to before.

Term

closing rates

"And I think, you know, last month, [3058.9s] the worst thing I saw was the closing rates were down 5%."

Closing rate is how often the service advisor’s recommendations turn into real, approved repairs. If closing rates drop, it means fewer customers are saying “yes” to the work being offered.

Concept

maintenance schedules

"the manufacturers stringing out these maintenance schedules for a year, [3365.3s] 14 months, they just been kicking, kicking the can into the dealer's pocket."

A maintenance schedule is the carmaker’s plan for when you should do services like oil changes. If the schedule gets stretched out, the car may run longer between services, which can increase the chance of problems.

Term

extended warranty

"I'd say anybody that buys a used car would be crazy not to get an extended warranty because, you know, the manufacturer and the flavors have been, [3377.9s] you know, the media has been, you know, don't change the oil, wait a year,"

An extended warranty is extra insurance for your car after the original warranty ends. If something breaks later, it can help pay the repair bill instead of you paying everything.

Car

Mercedes

"It doesn't matter. [3395.7s] Mercedes, BMW, let the customer say no. [3398.4s] You know what I mean?"

Mercedes is brought up as an example of a brand’s process for scheduling the next service visit. The host is saying the customer should have the choice, not feel forced into it.

Car

BMW

"It doesn't matter. [3395.7s] Mercedes, BMW, let the customer say no. [3398.4s] You know what I mean?"

BMW is mentioned as another example brand in the discussion about service visits. The host is saying customers should be able to decline the next scheduled appointment.

Term

prepaid

"And then, you know, you see some brands getting away from the prepaid or the"

“Prepaid” here likely means you buy a service plan ahead of time. Instead of paying for each visit later, you’ve already paid for the maintenance you’ll need.

Brand

Hyundai

"And I think, you know, Hyundai's been a brand that we've struggled with across the board with retention. [3428.6s] I'm not sure why it's been that way. [3430.3s] And I've been dealing with the Hyundai brand since the 1990s."

Hyundai is a car brand. Here, the speakers are saying Hyundai has trouble keeping customers coming back for service, and they think the warranty/service rules are part of why.

Term

free maintenance plan

"Every time they throw this free maintenance plan out, it fails miserably. [3437.4s] I think it chases people away more than it ever helps them. [3440.5s] So, you know, I think some of the brands when you have, you know,"

A free maintenance plan is when a car brand or dealer promises to pay for certain routine services. The speaker is saying Hyundai’s plan isn’t working the way it’s supposed to.

Term

warranty compliance videos

"They put so many, the same brand put so many hurdles on technicians and warranty [3458.8s] compliance videos, all this other stuff that they have you doing, right?"

Warranty compliance videos are documentation requirements where technicians must record and submit video evidence to justify a warranty claim. The host argues these extra steps add hurdles to technicians and slow down the repair process, which can frustrate both shops and customers.

Term

technicians

"They put so many, the same brand put so many hurdles on technicians and warranty [3458.8s] compliance videos, all this other stuff that they have you doing, right? [3463.2s] And then the same people will criticize you for not being able to keep text."

Technicians are the mechanics who figure out what’s wrong and do the repairs. The speaker is saying the warranty paperwork/video requirements make their job harder.

Term

flat rate labor

"country with, you know, flat rate labor going for retail flat rate hours, right? Yeah."

Flat rate labor means mechanics get paid using a standard time estimate for each repair. So if the job takes longer or shorter than that estimate, the pay usually doesn’t change.

Term

warranty reimbursement

"What happens when warranty reimbursement goes above customer pay labor rate? You mean the dollar amount?"

Warranty reimbursement is how the car maker pays the dealership for fixing a car under warranty. It’s usually based on set time estimates and pricing, not on what the repair actually took.

Term

labor rate repair rate

"You have the rate reimbursement, the actual dollars per hour, right? And that's, that's based on your effective or your labor rate repair rate."

This is basically the dealership’s effective labor pricing used to figure out how much a repair pays. It connects the standard time estimate for the job to a money amount per hour.

Concept

nine states

"And now you have nine states in the country that had this, they passed laws"

They’re talking about laws in some states that change how repair shops and technicians get paid for warranty repairs. The point is that rules can vary by location and affect dealership costs.

Concept

due deal with customers

"One of the biggest problems that when I first got here, doing my own due deal with customers and trying to get involved with the search drive a lot more is what's the biggest issue?"

The host is talking about being careful and thorough when dealing with customers and repairs. The idea is to figure out what’s really wrong instead of just doing the quick option.

Term

oil change

"When I first got here, it takes three hours to do an oil change. And that's why when I get people who come in, about three years ago,"

An oil change is when a shop drains the old engine oil and puts in new oil. It helps keep the engine running smoothly and prevents buildup from dirty oil.

Term

plastic oil fans

"Nissan started coming out with some specific models that have plastic oil fans. So people are getting these oil fans done or these oil changes done at Walmart."

They’re talking about a Nissan part related to the oil system that’s made from plastic. If it gets damaged during an oil change, you can end up with leaks.

Term

drain plug

"And they're coming in saying, hey, I have oil dripping now. And we come to look at it and the oil fans cracked or the drain plug is stripped because it's plastic."

The drain plug is the bolt that you loosen to let old oil drain out. If it’s tightened wrong, it can get damaged and cause oil to leak.

Term

stripped

"And we come to look at it and the oil fans cracked or the drain plug is stripped because it's plastic. They're not tightening it down with manufacturer specifications, you know,"

“Stripped” means the threads got damaged so the bolt can’t grip correctly anymore. When that happens, it may not seal and oil can start leaking.

Term

manufacturer specifications

"They're not tightening it down with manufacturer specifications, you know, things like that. So what ends up happening is they bring it here."

Manufacturer specifications are the exact instructions from the car maker for how to do a repair. That includes how tight bolts should be, which helps prevent leaks and damage.

Term

obsolescence returns

"Let's look at our returns. [4056.9s] Let's look at our obsolescence returns. [4058.4s] Let's look at our ASR automatic replenishment returns."

Sometimes a dealership ends up with car parts it can’t use anymore because they’re no longer needed. “Obsolescence returns” means sending those unused, outdated parts back so the dealer can recover value and clear shelf space.

Term

ASR automatic replenishment returns

"Let's look at our returns. [4056.9s] Let's look at our obsolescence returns. [4058.4s] Let's look at our ASR automatic replenishment returns. [4061.5s] Are we returning the right parts?"

ASR is an automated system that helps a dealership reorder parts before they run out. If it orders too many (or demand drops), the extra parts can be returned—those are “automatic replenishment returns.”

Concept

buy-in

"[4093.3s] Dave, what's the solution? [4094.4s] They've got to buy into it, though. [4095.6s] They've got to buy into the process. [4097.3s] That's the biggest thing is the buy-in."

“Buy-in” means people accept the plan and are willing to actually do it. If they don’t buy in, the process won’t work as well because people won’t fully follow it.

Concept

customer retention lifecycle

"[4156.9s] Dave is delivering an oil change in a specified period of time. [4160.7s] Important to maintaining customer trust transparency and owning that customer retention lifecycle. [4165.9s] Important?"

This means the dealership’s whole process for keeping customers loyal over time. In this segment, they’re saying that if you meet the customer’s time needs and communicate clearly, they’re more likely to return.

Term

appointment

"[4183.5s] I'm not a big fan of the terms and the express terminology for every brand, [4189.8s] but setting the expectation at the appointment right up, that's where the key is. [4194.5s] If a customer lets you know they got to be out of there in 30 minutes,"

An appointment is the scheduled time you bring your car in for service. The point here is that the dealership should be clear up front about how long it will take.

Term

loaner car

"[4194.5s] If a customer lets you know they got to be out of there in 30 minutes, [4197.5s] then you got to do your best to get them out of there in 30 minutes. [4199.5s] If you can't get it done because your backlog or your tech's called out, [4202.9s] then put them in a loaner car and get them the hell out of there."

A loaner car is a temporary car the dealership gives you if they can’t get your car back when you need it. It helps you keep moving instead of waiting around.

Concept

backlog

"[4197.5s] then you got to do your best to get them out of there in 30 minutes. [4199.5s] If you can't get it done because your backlog or your tech's called out, [4202.9s] then put them in a loaner car and get them the hell out of there."

A backlog is when there are too many cars waiting for service and the shop can’t finish them fast enough. That’s what can cause delays for customers.

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