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Ford CEO Jim Farley on Potential $300,000 Off-Road Supercar

Ford CEO Jim Farley on Potential $300,000 Off-Road Supercar

Bloomberg Hot Pursuit! Aug 20, 2025 39 min
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About this episode

Ford CEO Jim Farley shares his passion for cars and insights on the automotive industry during a conversation at Monterey Car Week. He discusses his love for classic vehicles, particularly his Lincoln K, and reflects on the legacy of Packard. Farley also reveals his vision for an off-road supercar that stays true to the Mustang brand while pushing the boundaries of innovation. The episode highlights his commitment to creating vehicles that resonate with enthusiasts and the importance of maintaining a unique identity in a crowded market.

Topics: ford leadership off-road supercars classic cars packard history automotive innovation mustang legacy car design philosophy electric vehicles automotive industry trends
Technical Too Afraid to Ask
Porsche A356 Porsche
Berthold Werner (CC BY-SA 3.0)
Car

Porsche A356 Porsche

"And, you know, my first car I restored was that when my own money was a 356 Porsche in the, in the late seventies. And I, it's a little known fact."
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Ford GT40
MrWalkr (CC BY-SA 4.0)
Car

Ford GT40

"incredible cars and we won them all four times at four or two. And, you know, they made their brand and kind of the GT 40 made our brand in a way."
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Lincoln Own Lincoln
Ruben de Rijcke (CC BY-SA 4.0)
Car

Lincoln Own Lincoln

"...years, he didn't have any resources to create his own Lincoln. So then this Lincoln K, the 12 cylinder Lincoln,..."
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Ford Mustang
Hans-Jürgen Neubert (CC BY 4.0)
Car

Ford Mustang

"..., Jim, why don't you just make like an, an old 65 Mustang is such an honest design. But you know, we could,..."
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Tesla Model S
Granada (CC BY-SA 4.0)
Car

Tesla Model S

"...No difference between a 12 cylinder Lincoln and a Model S plaid to me. There's no difference."
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Rolls-Royce Silver Ghost
Arnaud 25 (CC0)
Car

Rolls-Royce Silver Ghost

"... people were marveled at something other than the silver ghost. It was nothing that quiet or a Packard twin six."
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Ford Model T
Alexander-93 (CC BY-SA 4.0)
Car

Ford Model T

"...ue. So when you pulled away from a stop sign, the Model T would be making all this noise and a lot of drama..."
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Porsche 911
David Villarreal Fernández (CC BY-SA 2.0)
Car

Porsche 911

"because people really, in the beginning of our industry, they took a lot more risk, you know, look at the genesis of the 9-11 where it came from his humble beginnings until, you know, the 993 and 98, you"
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Hyundai Sonata
Benespit (CC BY-SA 4.0)
Car

Hyundai Sonata

"years ago. And then now Hyundai Sonatas have fast roofs, you know, and everyone just go, ..."
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Ford F150
UltraTech66 (CC BY-SA 4.0)
Car

Ford F150

"you can power your house for six days, who would have ever thought, you know, it's an F 150 best selling vehicle in our industry, but it can power your house for six days."
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Golf Gtd
Vauxford (CC BY-SA 4.0)
Car

Golf Gtd

"Does this mean we can talk about the GTD now? For sure."
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RS200
Calreyn88 (CC BY-SA 4.0)
Car

RS200

"And they started out with the RS 200. You say you like race cars"
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Toyota Corolla
TTTNIS (CC0)
Car

Toyota Corolla

"Toyota could not sell a Corolla at $340,000 for it's a weird brand."
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F-150 Raptor
UltraTech66 (CC BY-SA 4.0)
Car

F-150 Raptor

"Like we have no problem selling 5,000 Raptor RS at $120,000."
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13 cars featured

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