He Built a 36-Year Performance Shop Starting in His Basement | Donnie Walsh Jr. | D&D Performance
About this episode
Donnie Walsh Jr. and the hosts dig into how D&D Performance grew from a basement racing side hustle into a 36-year Detroit driveline and performance shop. Walsh recounts late-80s Fox-body Mustang racing—carrying slicks and nitrous to the track—and explains why nitrous started their program before shifting toward superchargers and turbos. The conversation then pivots to business: starting with T5 transmission parts, adding dyno tuning and full builds, balancing margins, and winning customers through over-delivery and transparent estimates. Market talk covers why people are shifting toward “fun per dollar” cars like C5/C6 Corvettes and 03/04 Cobras, plus his take on modern Mustangs, Hellcats, and the Corvette arms race.
How do you build a performance shop that lasts 36 years? Donnie Walsh Jr. of D&D Performance in Wixom, Michigan has the answer and it starts with a dad, two slicks, a jack, and a trunk full of nitrous bottles in the late 1980s.
In this episode of Automotive Advantage, Justin sits down with one of the most respected names in Mustang and performance transmission history. Donnie and his father started D&D Performance out of their basement building T5 transmissions running a single print ad with hours from 6 to 9 PM. Today, D&D is a full-service performance shop specializing in Tremec and BorgWarner transmissions, driveline builds, supercharger and turbocharger installs, and dyno tuning — and they're up 20% year over year.
In this episode:
- Donnie's drag racing career competing in Fox body Mustang classes from the nitrous era through Pro Mod, and why he was considered the best driver in NMRA Mustang history
- How D&D Performance started: basement-built rear axles, a T5 transmission niche, and a BorgWarner deal that launched a 36-year business
- The real margins on performance shop work: why building cars is passion-driven, not profit-driven, and where the real money actually comes from
- What separates shops that last from shops that close: customer experience, staying on the phone, and rebuilding a transmission overnight at a car show
- Reading the market right now: economic headwinds, the return of the $40K fun car, and why D&D is up 20% while others are tightening
- The Fox body Mustang legacy and what the new Mustang is getting wrong: why attainability built the aftermarket, and why that's being lost
- The future of D&D: a new mainline hub dyno, a revamped website with install videos, and why private equity isn't the answer for shops like this
D&D Performance is one of the most trusted names in Ford performance and Tremec transmission builds in the country. If you're a shop owner, performance enthusiast, or automotive business operator this conversation is a masterclass in staying relevant, staying profitable, and staying true to why you started.
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slicks
"My dad would literally load two slicks, a jack, and a few tools in the trunk of a car and a couple of nitrous bottles."
Slicks are special race tires that have almost no tread. They grip the track really well for drag racing, but they usually don’t last long and aren’t for everyday driving.
Slicks are race tires with no tread pattern, designed to maximize traction and grip on a drag strip. Because they’re built for straight-line racing, they typically wear out quickly and aren’t meant for normal street driving.
pre-purchase inspection
No automotive concept matching this transcript segment was identified.
No automotive concept matching this transcript segment was identified.
nitrous bottles
"My dad would literally load two slicks, a jack, and a few tools in the trunk of a car and a couple of nitrous bottles."
Nitrous is a chemical boost you can add to a car for extra power, usually just for racing. The “bottles” are the tanks that hold that boost until you use it on the track.
Nitrous oxide (often called “nitrous”) is a performance add-on that injects oxygen into the engine, allowing more fuel to be burned for a temporary power boost. “Bottles” refers to the pressurized containers that store the nitrous for track use.
drag racing time slips ("10s" / "fives" / "1060s")
"And we could take and drive that car to the track, unload the stuff out of it, throw some tires on it, and go out there and run 1060s and then put the tires back on it and go home. ... And now we see people thought those tires were being pressed going in the 10s back then, and we see guys going in the fives on those tires now."
In drag racing, people measure how fast a car runs the track using seconds. Saying someone went “in the 10s” or “in the fives” means the car was getting faster and faster—those are different speed/time levels.
“10s” and “fives” refer to elapsed time ranges in drag racing, usually meaning how many seconds it takes the car to run the quarter-mile. The mention of “1060s” is shorthand for a specific time bracket, showing how dramatically performance expectations have changed over decades.
5.0 Mustang pioneer days
"All right, welcome back, ladies and gentlemen. ... Justin, I'm super excited about podcasts there. ... I know you from the pioneer days of the 5.0 Mustang."
The “5.0 Mustang” is a famous Mustang generation that became a starting point for a lot of performance and racing fans. “Pioneer days” means the early days when people were building and racing these cars before today’s modern parts.
The “5.0 Mustang” refers to the classic Ford Mustang era associated with the 5.0-liter V8, which became a huge foundation for grassroots and performance racing communities. Calling it “pioneer days” frames the episode’s origin story around early Mustang drag racing culture.
NMRA
"[132.6s] There's a lot of guys that did really well in that. [134.6s] And it was a nice part about the NMRA and FunFord and all those things."
NMRA is a drag-racing organization that runs events. It helps racers compete and gives performance shops a chance to show what they can do.
NMRA is a drag racing organization/series that hosts events and helps create a competitive platform for racers and performance shops. In the transcript, it’s grouped with other brands/events that gave racers opportunities to showcase their cars and build business.
FunFord
"[132.6s] There's a lot of guys that did really well in that. [134.6s] And it was a nice part about the NMRA and FunFord and all those things."
FunFord sounds like a Ford-focused racing event or program. The point in the conversation is that these kinds of events helped racers and shops get noticed and grow.
FunFord appears to be a Ford-focused drag racing event or brand within the performance community. The transcript ties it to NMRA and frames these platforms as opportunities for racers and shop owners to gain visibility and improve their businesses.
small block Chevy
"[156.1s] It was the start of the automotive aftermarket industry. [159.8s] There was the small block Chevy years and then in the late 80s, the 5.0 Mustang takeover."
“Small block Chevy” means a popular Chevrolet V8 engine used in a lot of hot rods and race cars. It was especially common in drag racing because it’s strong and has tons of aftermarket parts.
“Small block Chevy” is shorthand for Chevrolet’s compact V8 engine family that dominated American performance and drag racing for decades. When the host mentions “small block Chevy years,” they’re pointing to an era where these engines were the go-to foundation for high-performance builds.
automotive aftermarket industry
"[156.1s] It was the start of the automotive aftermarket industry. [159.8s] There was the small block Chevy years and then in the late 80s, the 5.0 Mustang takeover."
The “aftermarket” is everything that happens after the car leaves the factory—like performance parts and tuning services. Racing often drives what people want to buy and install.
The “automotive aftermarket industry” is the ecosystem of companies and shops that sell parts and services to modify or improve vehicles beyond what the factory offers. The host frames racing as a catalyst that helped create demand for performance parts and shop businesses.
LS
"[163.0s] ...in the late 80s, the 5.0 Mustang takeover. [165.6s] You had LS when you came in, so there's these chapters."
“LS” is a GM V8 engine family that became very popular for performance builds. People like it because it’s powerful, reliable when built right, and there are lots of parts to support it.
“LS” refers to General Motors’ LS-series V8 engines, which became a major turning point in performance because they’re modern, efficient, and have huge aftermarket support. The mention of “You had LS when you came in” suggests the shop’s era shifted toward LS-based swaps and builds.
Mustang Fox Body
"80s? Well, the Mustang, the Fox body Mustang just definitely kind of set it in stone. ..."
The Mustang is Ford’s sporty car line. The “Fox body” Mustang is one older generation that many people consider important. It’s talked about because it helped shape what the Mustang became later.
The Mustang is Ford’s iconic pony car, and the podcast specifically calls out the “Fox body Mustang” as a key milestone. That generation is often remembered for setting a foundation for later Mustang performance and enthusiast culture. It’s discussed because it represents a major “set it in stone” moment in Mustang history.
carbureted nitrous small block car
"What we did, we raced a carbureted nitrous small block car. But the coolest part was is that while a bunch of cars were being tailored to the track at the time that were 10 second cars, which was a really fast car at the time, my dad would literally load two slicks, a jack, and a few tools in the trunk of a car and a couple of nitrous bottles."
They’re talking about a drag-racing car that used nitrous (an extra power boost) on top of a smaller V8 engine. “Carbureted” means it used a carburetor to mix fuel and air before the nitrous helped it make more power.
A “carbureted nitrous small block” setup combines a carburetor-fed engine (often a V8 “small block” family) with nitrous oxide injection for extra power. Carburetors and nitrous were common in earlier drag-racing eras because they were relatively straightforward to tune for track use.
10-second cars / 1060s
"...while a bunch of cars were being tailored to the track at the time that were 10 second cars, which was a really fast car at the time, my dad would literally load two slicks... and go out there and run 1060s, and then put the tires back on it and go home."
In drag racing, “10-second” is a bragging benchmark for how fast a car runs. “1060s” is basically shorthand for that kind of fast elapsed time, showing how quick the car was for its era.
The speaker references “10-second cars” and “1060s,” which are shorthand for elapsed time (ET) in drag racing—how many seconds it takes to cover a set distance (commonly the quarter-mile). It’s a way to compare how fast cars were in different eras and how performance expectations have changed.
going in the fives on those tires
"And now we see people thought those tires were being pressed going in the 10s back then. And we see guys going in the fives on those tires now. That's just, it's insane."
“Going in the fives” means the car is running in the 5-second range for elapsed time. It’s an example of how much faster cars have gotten compared to the past.
“Going in the fives” refers to achieving elapsed times in the 5-second range, which indicates much higher performance than the earlier “10-second” era. The speaker uses it to highlight how far drag racing technology and tuning have advanced over time.
drag racing era comparison (good old days vs modern competition)
"It's crazy to look back at the beginning of anything, because if I wanted to go race now against you, I don't stand a fucking chance, right? Like you guys have been doing it for so long, it feels like all the classes, promo, drag race, everything is just so competitive, so advanced."
They’re talking about how racing used to be less competitive and less advanced, and now everything is more serious. The point is that modern cars and racers have way more tools and experience.
The hosts are contrasting “the good old days” with modern drag racing, emphasizing how competition, classes, and technology have become more advanced. This kind of era comparison helps listeners understand why older setups that seemed extreme then can look modest now.
LS days
"like early LS days, if you had an LS with some modifications, you could go race it and you could find a little class that you liked, and you could kind of grow with it."
They’re talking about the early days when GM’s LS V8 engines became a go-to for racers. Back then, you could start with an LS and some upgrades, then learn and get faster as you gained experience.
“LS days” refers to the early era of GM’s LS-series V8 engines becoming popular in grassroots and racing circles. The idea is that an LS swap or LS-based build with basic modifications was enough to enter track competition and improve over time.
turbo car
"We were running a nitrous car, we had the likes of Gene Deputy running a turbo car, which he was really one of the true pioneers of that deal."
A turbocharger forces more air into the engine. More air can mean more power, as long as the engine gets the right fuel and tuning to match.
A “turbo car” uses a turbocharger to compress intake air, increasing the amount of oxygen entering the engine. More oxygen generally means more power, especially when paired with appropriate fueling and engine management.
supercharged car
"You had Granatelli running a supercharged car with his faxed in, with him owning that."
A supercharger is a device that squeezes more air into the engine. That extra air helps the engine make more power, often with quick response.
A supercharged car uses a belt- or gear-driven compressor to force more air into the engine. Compared with a turbo, a supercharger is typically mechanically connected and can provide boost more immediately, depending on the setup.
NOS
"He formed a relationship with Dale Vasnian, one of the owners of NOS. They had a real good relationship."
NOS is a company known for making nitrous systems. The speaker is saying their dad connected with the people behind those nitrous parts, which helped them get started.
NOS is a major brand associated with nitrous oxide systems and components. In this context, the host is describing a relationship with an NOS owner, tying the shop’s early nitrous involvement to a specific performance parts ecosystem.
turbochargers
"So as time has gone on, we have moved away from it and do a lot more superchargers and turbochargers."
A turbocharger uses the car’s exhaust to spin a device that pushes more air into the engine. More air usually means more power, but it has to be tuned correctly to stay safe.
A turbocharger uses exhaust gas energy to spin a turbine that compresses intake air, increasing power potential. Like superchargers, turbos require careful tuning (fueling, boost targets, and heat management) to avoid engine damage.
jets
"I feel like even the jets were not all the same millimeter back in the day. You could easily just get the wrong jet, and that'd be the end of that motor."
“Jets” are small parts that meter how much of a chemical (like nitrous or fuel) gets into the engine. If you use the wrong size, the engine can run too rich or too lean and get damaged.
In nitrous and some fuel/air metering setups, “jets” are small orifices that control how much nitrous (or fuel) is delivered. Using the wrong jet size can upset the air/fuel and nitrous ratio, which can quickly lead to engine failure—hence the emphasis on getting the jet selection right.
Pro Mod
"But talk about the racing and the competition, and then eventually you go to Pro Mod and you do some crazy fast stuff."
Pro Mod is a drag racing category where cars are heavily modified to go as fast as possible. These cars usually use advanced engine setups and strong safety/strength upgrades to survive repeated hard runs.
Pro Mod is a drag racing class known for highly modified, purpose-built cars that run extremely quick times. It typically involves forced induction (often turbocharged) and extensive engine management, chassis, and safety systems to handle the stresses of repeated high-speed passes.
Big Stuff
"And we did between Steve Griebeck and John over at Big Stuff. Well, at the time, DFI."
“Big Stuff” sounds like a performance parts/tuning company that helped with the build. Drag racers often rely on specialty shops for the right hardware and setup.
“Big Stuff” appears to be an aftermarket performance supplier involved in the build process. In drag racing, shops and component makers like this often provide fuel, ignition, and nitrous-related hardware or tuning support.
DFI
"Well, at the time, DFI. We did a fuel injected version of my dad's old motor with nitrous running it as a dry system."
DFI here means electronic fuel injection. Compared to a carburetor, it can make fuel delivery more consistent and easier to tune for racing.
DFI in this context refers to “digital fuel injection,” i.e., a modern electronic fuel-injection approach. Moving from carburetion to DFI can improve consistency and tuning precision—especially when combined with nitrous.
dry system
"Well, at the time, DFI. We did a fuel injected version of my dad's old motor with nitrous running it as a dry system."
A “dry” nitrous setup means the nitrous system adds the gas, but the fuel still comes from the normal fuel system. That affects how you tune it so it makes power without running too lean.
A “dry” nitrous system typically injects nitrous into the intake without fuel being added by the nitrous system itself. Fuel is supplied by the engine’s existing fuel system (like carburetion or fuel injection), which changes how the setup is tuned and how safely it’s calibrated.
fuel injected
"We did a fuel injected version of my dad's old motor with nitrous running it as a dry system."
Fuel injection is a system that delivers fuel using sensors and controls instead of a carburetor. It can help the engine run the same way every time you make a pass.
Fuel injection meters fuel electronically (or with controlled systems) rather than using a carburetor. For drag racing, injection can help maintain more repeatable air/fuel ratios across runs, which matters when you’re also using nitrous or forced induction.
technology taking it further
"And so we took a combination that my dad was going 950s with and went out and went 880s with it. Again, just technology, nothing."
This is describing how performance gains came primarily from technology and calibration rather than completely changing the “combination.” In drag racing, incremental improvements in fuel delivery, ignition control, and forced-induction/nitrous strategy can translate into big time improvements.
superchargers
"and whether you run, we ran superchargers for a long time. Throughout all of pro 5.0, we ran a pro charger combination."
A supercharger forces more air into the engine. More air usually means more power, which is why drag racers use them.
A supercharger is a forced-induction device that compresses intake air using a belt-driven compressor. It increases the amount of oxygen available for combustion, which can significantly raise power—especially in drag-racing applications where consistent boost control matters.
Pro Charger
"Throughout all of pro 5.0, we ran a pro charger combination."
ProCharger is a company that makes superchargers. They’re saying they used a ProCharger supercharger setup for their racing program.
“Pro Charger” refers to ProCharger, a well-known manufacturer of superchargers used in performance and drag racing. The speaker’s point is that their program used a ProCharger setup consistently in the Pro 5.0 class.
pro 5.0
"Throughout all of pro 5.0, we ran a pro charger combination."
“Pro 5.0” is a drag-racing category for certain Mustang 5.0 cars. They’re saying their supercharger setup was used throughout that racing class.
“Pro 5.0” is a drag-racing class/series associated with 5.0-liter Ford Mustang platforms (commonly the Mustang 5.0). It’s mentioned to anchor the rules/competition context for the forced-induction setup they ran.
880s
"How's your dad when you go 880s on his used stuff? He's going 950. Was he like into this?"
In drag racing, people often talk in time “ranges” like “8.80s,” meaning the car ran the track in about 8.8 seconds. It’s a quick way to say the car is pretty quick.
“880s” is shorthand for running in the 8.80-second range in elapsed time, typically in a quarter-mile drag race context. In drag racing culture, those number ranges are used to quickly communicate how fast a car is without listing full details like track, conditions, or distance.
950
"How's your dad when you go 880s on his used stuff? He's going 950. Was he like into this?"
“9.50” likely means the vehicle ran in about 9.5 seconds. In drag racing, those numbers are used to compare how fast different cars or setups are.
“950” appears to be shorthand for a 9.50-second elapsed time run, again using drag-racing time notation. The comparison to “880s” suggests they’re discussing relative performance between different setups or cars.
unblown nitro jet boat
"And this was an unblown nitro jet boat. So I mean, it was serious, pretty serious."
“Unblown” indicates the engine is not using a supercharger/blower to force more air into the engine; it’s typically naturally aspirated relative to a blown setup. In nitro racing, whether a setup is blown vs unblown is a major performance and tuning distinction.
practice tree
"there's only two people that Carlo Catalinato will not bet on a practice tree, and it's you and Antron Brown."
In drag racing, the “tree” is the set of lights that starts the race. A “practice tree” is used for test runs so you can practice your timing and get the launch dialed in before the real rounds.
In drag racing, a “practice tree” is a timing light system used for test runs and dialing in the car/driver before the official eliminations. It helps drivers learn reaction timing and how the car launches, without the pressure of counting points.
reaction timing
"there's only two people that Carlo Catalinato will not bet on a practice tree, and it's you and Antron Brown."
Reaction timing is how fast you start moving after the lights tell you to go. In drag racing, being a little quicker (or smoother) can make a big difference.
Reaction timing is how quickly a driver responds when the starting lights begin. In drag racing, small differences in reaction time can swing results, especially when cars are closely matched and the launch is consistent.
progression of D&D performance
"Talk about where it started, the progression of D&D [824.7s] performance, and what do you do today? [831.4s] And then we want to dive into a little more"
“Progression” here refers to how D&D Performance evolved over time—from where it started to what it does today. For listeners, this is a useful framing because performance shops often grow from one specialty (like drivetrain work) into broader car building and tuning capabilities.
SVO
"He worked at Ford Racing, or SVO at the time."
SVO (Special Vehicle Operations) was Ford’s performance-focused group. In this story, it helps explain why the family had racing knowledge and connections early on.
SVO is Ford’s Special Vehicle Operations, a division known for producing and supporting performance vehicles and racing-related projects. The transcript uses it as an alternate name for what the father worked on “at the time,” tying the shop’s origin to Ford’s performance ecosystem.
reinvesting racing revenue into the business
"But the D&D money went to racing. So it allowed him to do the things he wanted to do without shortcutting the family..."
They’re basically saying they used the money they earned to keep building toward racing. Instead of taking shortcuts, they kept the family stable while putting the performance money back into the shop.
The host describes a “reinvest it back into racing” model: using shop income to fund motorsport goals while still supporting the household. This is a common way performance businesses grow—turning early cash flow into tools, experience, and track time rather than relying on shortcuts.
rear axles
"And we built rear axles, which is what [917.9s] we started building, 8-8s, 9-inch Ford stuff."
The rear axle is what helps send power to the back wheels. If you’re making more power than stock, people often upgrade it so it doesn’t break when you accelerate hard.
Rear axles are the components that transmit power from the drivetrain to the rear wheels. In performance builds, they’re often upgraded to handle higher torque and to improve durability under hard launches and track use.
Borg Warner
"And then that grew into the Borg Warner [925.7s] and Tremac transmission stuff."
BorgWarner is a company that makes drivetrain parts like transmissions. Here, they’re mentioned because they were developing stronger versions of components used in performance builds.
BorgWarner (spelled “Borg Warner” in the transcript) is a major automotive supplier that has produced transmissions and related drivetrain components. In this context, they were working on upgrades to improve transmission durability for performance applications.
Tremac
"And then that grew into the Borg Warner [925.7s] and Tremac transmission stuff. [929.4s] Did you see a niche there?"
Tremec makes performance transmissions. The idea is that stronger transmission options help when the stock gearbox can’t handle the added power.
Tremec (transcribed as “Tremac”) is a performance-focused transmission manufacturer known for manual gearboxes used in racing and high-power street builds. The episode ties it to transmission upgrades aimed at fixing known failure points.
T5s
"learned that the T5s broke pretty easily. [959.6s] They're about made of glass [961.4s] when you've started putting any type of power to them."
The T5 is a manual gearbox. In some older Ford performance setups, it can break when you add more engine power than it can safely handle.
The T5 is a common 5-speed manual transmission used in many Ford applications, including the Mustang “Fox body” era. In higher-power builds, the T5 is known for durability issues—especially when torque loads exceed what it was designed to handle.
performance transmission upgrades
"So there were some upgrades that Borg Warner was working on. [968.1s] And at the time, Ford Racing didn't want, [972.3s] they wanted to have a transmission in their catalog [974.6s] but they didn't want to do any of the upgraded parts and whatnot."
When you make more power, the transmission may not be strong enough. Upgrades are ways to make the gearbox handle the extra stress without breaking.
Performance transmission upgrades are changes made to strengthen or replace drivetrain components so they can survive higher torque and repeated hard use. The transcript connects this idea to the T5’s tendency to fail in Fox body setups once power increases.
Ford Racing
"So there were some upgrades that Borg Warner was working on. [968.1s] And at the time, Ford Racing didn't want, [972.3s] they wanted to have a transmission in their catalog [974.6s] but they didn't want to do any of the upgraded parts and whatnot."
Ford Racing is Ford’s performance-parts program. Here, they wanted to sell transmissions, but they weren’t willing to include the stronger upgrade pieces that performance customers often need.
Ford Racing is Ford’s performance parts and motorsports brand, historically responsible for factory-backed racing components and catalogs. In the transcript, they’re described as wanting a transmission offering but not wanting to include the upgraded parts needed to make it work reliably at higher power.
T5 parts
"When we went to Borg Warner with the idea, that was we were only able to sell T5 parts. We couldn't buy any transfer case stuff."
The “T5” is a specific transmission used in some Ford applications. “T5 parts” means parts made to repair or upgrade that transmission, so the shop’s early business was focused on one transmission type.
“T5” refers to the Ford T5 transmission family, a common manual gearbox used in many performance and swap applications. Saying they were only able to sell “T5 parts” means their early inventory and revenue were limited to components for that specific transmission.
transfer case stuff
"We couldn't buy any transfer case stuff. We couldn't buy anything that other distributors were selling."
A transfer case is the gearbox that routes power to the front and rear axles in four-wheel-drive (and some all-wheel-drive) vehicles. The speaker is saying they couldn’t buy transfer-case-related inventory from the distributor, which constrained what driveline categories they could sell.
minimum sales requirement
"That was all we could sell. That was all we could sell. They kind of set a minimum of what we had to sell the first year."
Sometimes parts companies require a new seller to meet a certain sales number in the first year. It’s basically a “prove you can move product” rule, and they’re saying they exceeded it.
A minimum sales requirement is a distributor or manufacturer-imposed quota that a new dealer/distributor must hit within a set period to keep their status or access to product lines. Here, BorgWarner set a first-year target, and the shop later exceeded it, which helped the business grow.
manual transmissions
"Were the pretty good margins and manual transmissions back in the 90s? Yeah, there was good margins on it for sure."
A manual transmission is a car gearbox you shift yourself. You use a clutch pedal and a stick to choose the gear, instead of letting the car do it automatically.
The term “manual transmissions” refers to gearboxes where the driver selects gears using a clutch and shift lever. In the 1990s, many performance and enthusiast cars still used manuals, which created demand for related parts and expertise.
mail order stuff
"It was more mail order stuff. So we did do some local work, but for the most part, we took an ad out..."
Mail order means customers didn’t have to come to the shop. The shop could sell parts and ship them to people in other places.
“Mail order” describes selling parts or services remotely by shipping to customers rather than doing all the work in-house locally. For performance parts businesses, mail order can scale faster because you’re not limited to one local customer base.
Super Ford
"But for the most part, we took an ad out in Super Ford at the time and just a small ad."
“Super Ford” sounds like a magazine or publication for Ford enthusiasts. They used it to place a small ad to find customers who were already interested in that kind of car.
“Super Ford” appears to be a publication the shop used for advertising. For performance shops, niche magazines can be an effective way to reach targeted buyers who already care about specific makes and builds.
Ford Super Ford
"but for the most part, we took an ad out in Super Ford at the time and just a small ad. And literally ou..."
The Ford Super Duty Lariat Tremor is a heavy-duty pickup truck. It’s meant to handle tough jobs and also be better for rough roads than a basic truck. The “Tremor” part usually means it has extra off-road features.
The Ford Super Duty Lariat Tremor is a heavy-duty pickup configuration aimed at off-road capability while still being a full-size work truck. The podcast reference ties it to marketing and ads, suggesting it’s a notable trim/package people recognized in that period. It’s discussed because it blends the Super Duty’s towing/hauling purpose with added off-road-focused equipment.
print ad
"While to think that you would look at a print ad and be like, okay, I got to call these guys at 7.30 tonight because they're probably at another job right now."
A print ad is a business ad you see on paper, like in a newspaper or magazine. They’re saying early on, people would see the ad and call the shop to book work.
A print ad is a marketing message placed in newspapers, magazines, or local flyers. In this context, the hosts are describing how the shop’s early customers were driven by traditional advertising rather than online leads.
rotary phone
"It feels like a rotary phone might have been involved or something, I don't know, but that's crazy start back then."
A rotary phone is an old-style phone where you dial by turning a round dial. They’re joking that back then, calls were probably coming in through a phone like that.
A rotary phone is an older telephone type that uses a dial with finger holes to generate pulses. The mention is about how early customer calls and shop operations worked before modern smartphones and digital call tracking.
local racetrack
"I mean, we had a good following from the racing stuff that we were doing and the local racetrack, we went to Milan all the time."
A local racetrack is a nearby place where cars race. They’re saying the shop got customers because they were active in racing and people recognized them from events.
A local racetrack is a nearby venue where drivers and teams run organized events. Here, it explains how the shop built its customer base through racing involvement and visibility in the local motorsports community.
racing stuff
"I mean, we had a good following from the racing stuff that we were doing and the local racetrack, we went to Milan all the time."
“Racing stuff” just means what they did for motorsports—helping race cars or working around racing events. They’re saying that racing presence helped them get customers early.
“Racing stuff” refers to the shop’s motorsports-related work and activities. In this segment, it’s the key reason they already had a following when they started marketing and taking calls.
home-based shop operation
"because we were doing this out of our house and we couldn't have trucks... showing up... There's no loading dock at the basement of your personal house. I guess you gotta unload it yourself."
They were running the business from their house, not a warehouse. That means they had to pick up and unload parts themselves because they didn’t have big shipping/loading equipment.
Running a performance parts business out of a home (or basement) changes logistics: you can’t rely on commercial receiving areas like loading docks, and you have to handle inventory movement yourself. The episode uses this to explain why they traveled to pick up parts and how they physically transported transmissions.
rebuilt units
"We sold a lot for several years, sold a lot of rebuilt units, sold a lot of new units, sold a lot of overstock units."
A rebuilt transmission is a used one that gets taken apart and fixed with new parts where needed. It’s usually cheaper than brand-new, but it’s meant to work like it should.
A “rebuilt” transmission is one that has been disassembled, inspected, and repaired or replaced with new/updated components, then reassembled and tested. For buyers, rebuilt units are often a middle ground between brand-new parts and used parts, balancing cost and reliability.
overstock units
"...sold a lot of rebuilt units, sold a lot of new units, sold a lot of overstock units."
Overstock just means they had extra parts sitting in inventory. That can be helpful because it lets them sell and ship transmissions faster.
“Overstock units” are extra inventory quantities that a supplier or shop has on hand beyond immediate orders. In the context of transmissions, overstock can help a performance shop fulfill customer demand quickly without waiting for new shipments.
69 Camaro
"because you get that right vehicle and that right plat, you know, you mentioned 69 Camaro, do you know how many crate engines have been sold to 69 Camaro's over the last 50 years, you know, endless."
A “69 Camaro” is a 1969 Chevrolet Camaro. It’s a classic muscle car that a lot of people still build and upgrade today, including with pre-packaged “crate” engines.
“69 Camaro” refers to the 1969 Chevrolet Camaro, a classic muscle car that’s remained popular with enthusiasts and builders. The host mentions it in the context of crate engines, highlighting how aftermarket support keeps these cars relevant decades later.
crate engines
"you mentioned 69 Camaro, do you know how many crate engines have been sold to 69 Camaro's over the last 50 years, you know, endless."
A crate engine is a brand-new engine you can buy as a complete package. Instead of hunting down lots of individual parts, you get an engine that’s ready to install.
A crate engine is a brand-new engine sold as a complete package (or near-complete) by an automaker or aftermarket supplier, ready to install in a vehicle. It’s popular because it simplifies sourcing parts and can reduce downtime versus building an engine from scratch.
horsepower right out of the dealership to the tire
"But when one of those made 370 horsepower right out of the dealership to the tire, that was huge because, I mean, Mustang GT at the time made like 215 to the tire."
They mean the car was already making strong power straight from the factory, measured at the wheels. Testing at the tires shows what actually gets to the road, not just what the engine claims.
“Right out of the dealership to the tire” means the car made that power without major modifications—measured at the wheels. “To the tire” emphasizes wheel horsepower, which is typically lower than engine horsepower because of drivetrain losses.
Ford Mustang GTD
"that was huge because, I mean, Mustang GT at the time made like 215 to the tire. So you tur..."
The Ford Mustang GTD is a more extreme, performance-focused version of the Mustang. The podcast is comparing its expected power to a less powerful Mustang GT. The main point is that the GTD is meant to be much stronger.
The Ford Mustang GTD is a high-performance Mustang concept/variant discussed as a significant step up from earlier Mustang GT output. In the podcast context, it’s compared to a Mustang GT making around “215 to the tire,” emphasizing how much more power the GTD is expected to deliver. It’s discussed because it represents an evolution toward higher-end performance within the Mustang lineup.
pulley
"And then you put a pulley and a cold air and you tune it [1417.7s] and it makes 450, 460 to the tire."
A pulley is part of the supercharger drive system. If you change it, the supercharger spins faster, which can make more boost and power—if the car is tuned correctly to match.
A pulley swap is a common supercharger upgrade. Changing pulley size alters belt speed, which increases boost pressure and can raise power when paired with proper tuning.
tune
"And then you put a pulley and a cold air and you tune it [1417.7s] and it makes 450, 460 to the tire."
A tune is when a shop updates the car’s computer settings. After mods like a pulley or intake, the tune makes sure the engine gets the right fuel and timing so it runs strong without overheating or knocking.
A tune is reprogramming the engine control unit (ECU) to match the car’s new airflow and boost setup. With pulley and intake changes, tuning is critical to manage fuel, ignition timing, and boost targets safely.
cold air
"And then you put a pulley and a cold air and you tune it [1417.7s] and it makes 450, 460 to the tire."
“Cold air” usually means an intake that brings in cooler air from outside the engine bay. Cooler air helps the engine make more power, especially when the car is tuned for it.
“Cold air” usually refers to a cold-air intake or intake system that routes cooler outside air to the engine. Cooler, denser air can improve combustion and support higher power when the tune is dialed in.
450, 460 to the tire
"and it makes 450, 460 to the tire. [1420.4s] And you're talking about a pretty serious car"
“To the tire” means the power number measured at the wheels. It’s usually lower than the engine’s advertised horsepower because some power is lost as it goes through the drivetrain.
“To the tire” refers to wheel horsepower measured at the wheels on a dyno. It’s different from advertised engine horsepower because driveline losses (like the transmission and differential) reduce power at the wheels.
blower noise
"And they made the best blower noise. [1438.6s] I think that was peak blower noise for me."
“Blower noise” is the sound a supercharger makes when it’s pushing air into the engine. People like it because it’s a fun, obvious sign the car is making boost.
“Blower noise” is the characteristic sound from a supercharger (or blower) under boost. Enthusiasts often consider it part of the appeal because it signals boost and can correlate with how hard the forced-induction system is working.
Steggy port
"Especially with the like Steggy port [1441.0s] and all that back in the day, [1442.7s] those things were just awesome."
A “Steggy port” refers to a specific aftermarket porting/modification of intake components associated with supercharged applications. Porting can improve airflow and boost efficiency, which helps power and throttle response when paired with the right tune.
transmission drive line parts
"we moved into doing [1468.7s] all the transmission drive line parts and sales. [1471.6s] And all along that on the racing side of it,"
This phrase means parts that help send power from the transmission to the wheels. When you make more power, these parts may need upgrades so they can handle the extra twisting force.
“Transmission drive line parts” refers to components that transfer power from the transmission to the wheels, such as driveshaft-related parts and related drivetrain hardware. In performance builds, upgrading these parts helps handle increased torque and reduces failures.
race car
"that was just to do customer cars, R cars, just in the race car, all that."
A “race car” is a car built or prepared to compete. It usually needs different setup and maintenance than a normal street car.
A “race car” in this context refers to vehicles prepared for competition rather than daily driving. The transcript implies the shop had dedicated space for customer cars and race-focused work, which often involves different setup priorities and parts.
transmission side
"he said he was going to continue running or take on running the transmission side of it. And then I would do the performance stuff."
The “transmission side” is the part of the car that handles shifting gears. In the shop, that meant one person focused on transmission repairs or upgrades while the other handled the performance upgrades.
“Transmission side” means the shop work focused on the drivetrain’s gear-changing components—typically diagnosis, rebuilding, or upgrading. Splitting responsibilities this way helps a performance shop specialize and move faster on customer builds.
two separate entities but still under the same roof
"So at that point we had it as like two separate entities but still under the same roof. And so we did that for several, you know, several years."
This describes an operational structure where a shop runs two distinct workflows—e.g., transmission work and performance work—while sharing the same physical space. It’s a common approach in performance garages because it allows specialization without losing the benefits of shared tools, staff, and logistics.
dyno
"one customer car that had me buy all the software and then three months later buy a dyno. And that's where all that started."
A dyno is a machine that tests your car’s power. Instead of guessing, it measures how much horsepower and torque the engine makes while the car is strapped down.
A dyno (dynamometer) measures how much power and torque an engine makes under controlled load. It’s commonly used to verify results after tuning and to compare changes like different boost levels, fuel, or exhaust setups.
revenue mix: parts sales vs customer build cars
"[1650.8s] Give me a percentage of revenue of part sales [1654.4s] and customer build cars. [1656.2s] Can you do that for me? [1657.8s] Tell me where the company breaks down. [1660.6s] I would say right now the car build stuff [1664.8s] is probably around 30 to 35% of the business. [1670.1s] And then parts and the transmission side of it [1674.0s] is still the bigger part of the business."
They’re talking about where the shop’s money comes from—selling parts versus building cars for customers. Different types of work can pay differently, so the shop has to balance them.
The speaker is describing how a performance shop’s business model is split between selling parts and building customer cars. That mix affects cash flow, staffing, and how much profit the shop can make on each job type.
itemize it out
"You give them an estimate on something, you know, it's 20 grand, it's 25 grand. Instantly though, like, there's no way it can cost that much. You itemize it out. It's like, okay, all this looks reasonable, right?"
Instead of giving one big price, the shop lists what they’re charging for each part and how many hours of work it takes. That way it’s easier to understand why the total ends up being higher than people expect.
“Itemizing” a repair estimate means breaking the total price into line items like parts, labor hours, and any shop supplies. It helps customers see how the final number is built instead of reacting to a single lump-sum figure.
labor hours
"You get to the bottom, there's labor that doesn't seem that crazy, 25 hours, 30 hours, whatever. And then you add up the number at the end and you're like, well, that's a huge number."
Labor hours are basically how long the mechanic says the job will take. Even if the parts don’t look expensive, the time spent diagnosing and doing the work can add up.
Labor hours are the time the shop expects to spend performing the work, and they’re usually priced at an hourly rate. In performance and fabrication work, labor time can be significant because of diagnostics, disassembly, setup, and careful reassembly.
restomod
"oh, these guys are ripping me off. That's how they afford the race cars. That's why they have this big building. But like, I guess PSA for me to the world, like shops that are building cars, good shops that are building good cars are not making a ton of money doing it."
A restomod is basically a classic car that gets upgraded with newer parts. The goal is to keep the old-school look, but make it drive and perform better like a modern car.
A “restomod” is when a classic or older car is rebuilt with modern performance, drivability, or comfort upgrades while keeping the original character. In a performance-shop context, it often means updating parts and systems so the car feels current, not just restored to stock.
repetition vs changing platforms in a performance shop
"And the whole thing is, this repetition is how you make money building the cars. However, there's not a lot of repetition in our business. And that's why I bring up like the 0304 Colbert days or even the 1314 Shelby GT 500 days."
They’re talking about how shops do better when they can repeat the same kind of work on similar cars. But it’s hard because new car models keep changing what the shop has to do next.
The hosts are discussing how performance shops make money through repeatable work, but that repeatability is limited because new car models and platforms keep arriving. When the next platform comes along, the shop has to retool knowledge, parts sourcing, and setup for the new generation.
Shelby GT500
"And that's why I bring up like the 0304 Colbert days or even the 1314 Shelby GT 500 days. There's some repetition there,"
The Shelby GT500 is a very powerful version of the Ford Mustang. It’s made to be faster and more performance-focused than a regular Mustang. People bring it up because it’s one of the most well-known high-power Mustangs.
The Shelby GT500 is a high-performance variant of the Ford Mustang, tuned and built to deliver serious power and track-ready capability. The podcast’s mention of specific “GT 500 days” highlights how these cars are tied to enthusiast history and memorable ownership eras. It’s discussed because the GT500 name is strongly associated with top-tier Mustang performance.
itemized quote
"when you do a quote, customers a lot of times want you to get off the cuff... When somebody looks through 40 line items... and then at the bottom is the labor that's there"
Instead of giving one lump-sum number, an itemized quote lists each part and each labor step separately. That way you can see where the money is going and it’s easier to understand the total bill.
An itemized quote breaks a repair estimate into line-by-line parts and labor so customers can see what they’re paying for. In a performance shop context, it helps explain why the total price can be high even if the labor portion is smaller than the parts portion (or vice versa).
pricing transparency with line-item estimates
"I don't like to do that because it doesn't show them what it is... When somebody looks through 40 line items... so that's what we try to do for customers on jobs like that."
They’re talking about how to explain repair costs clearly. By showing parts and labor separately, customers can better understand what they’re paying for.
This segment focuses on how the shop communicates pricing to customers using detailed, line-item estimates. The goal is to make the estimate easier to understand and reduce confusion about the final total.
labor vs parts markup
"we're literally making 12, 13% on those items. And then at the bottom is the labor that's there that maybe the shop makes 35% on"
Shops often make money in two places: the parts they install and the labor time they charge. The percentages can be different, so an itemized breakdown helps customers understand why the bill looks the way it does.
The speaker is describing how profit margins can differ between parts and labor. They mention making a certain percentage on “those items” (parts) and a different percentage on labor, which affects how customers interpret the final total.
Fox Mustang show customer service story
"...we were at the Fox Mustang show at World Forward Headquarters. You have a display and you get some products out... Like incredible customer service. Like obviously you and your dad had to do that."
This part is a story about how the shop helped a customer at a Mustang event. The key takeaway is that they went above and beyond to get the car’s transmission fixed in time.
This segment is essentially a customer-service anecdote centered on a Fox-body Mustang show and an emergency transmission turnaround. It’s a good “shop culture” example of how performance businesses build trust with fast, hands-on support.
rebuilt the transmission overnight
"...you would state up in addition to everything you had to do to set up to be at the show and you had rebuilt the transmission overnight and you were bringing it back to the show."
They’re describing a transmission rebuild done very quickly—overnight. That means the shop didn’t just “patch” it; they took the transmission apart, fixed what was wrong, and got it back together fast so the customer could make the show.
Rebuilding a transmission overnight highlights the difference between basic repairs and a full internal rebuild. It also shows how performance shops manage turnaround time—prioritizing customer needs while ensuring the unit is assembled and tested before returning it.
over deliver
"but can you talk about how important it is to over deliver this to someone that needs a part like that?"
Over-delivering means doing a little more than what the customer expected. For car parts and repairs, that can mean you get the right part quickly and keep the customer updated, so they’re not stuck waiting.
“Over-delivering” means exceeding what the customer expects—through faster turnaround, better communication, or ensuring the correct parts are provided the first time. In the performance/parts world, this reduces downtime and repeat visits, which is especially valuable when dealing with major components like transmissions.
ship it
"I don't want you to have to ship it... be easy to be like, yeah, we'll ship it back"
“Ship it” means sending the car or parts to another place instead of working on it where it is. It can be helpful for customers, but it also costs money and takes time.
“Ship it” in this context means sending a vehicle or a major component (like a transmission) to another location rather than keeping everything local. Shops may offer this to reduce customer hassle, but it adds logistics cost and risk.
shop margins are tiny
"I mean, it's hard to be a shop... I've been in shops before and the margins are tiny"
Shop margins are the profit left over after all the bills. If the shop has a bad day—like expensive equipment breaking—it can hurt the business a lot because there isn’t much extra money to absorb the loss.
“Tiny margins” refers to how little profit a performance shop makes per job after covering rent, labor, parts, and overhead. This matters because one major failure (like equipment damage) can wipe out profits from multiple good days.
gas is expensive
"When gas is expensive, it, those basics between groceries and gas being expensive, those are things you can't not do, you have to do them."
If gas prices go up, people have less money left over. That can make them delay buying extra car stuff like upgrades or maintenance beyond what’s required.
When fuel prices rise, discretionary spending often drops because people feel squeezed by everyday costs. That can reduce demand for performance upgrades and other non-essential automotive purchases.
down market
"like I'm going down market now. Instead of like trying to buy GTDs and dreaming about crazy $400,000 things."
“Down market” means moving to cars that are still cool and fast, but not the absolute most expensive ones. It’s basically a budget-and-reality adjustment.
“Down market” here means shifting attention from the most expensive, top-tier cars toward slightly more attainable performance options. Enthusiasts often use this when they’re trying to balance desire with budget and realistic ownership costs.
Golf Gtds
"...ng down market now. Instead of like trying to buy GTDs and dreaming about crazy $400,000 things."
The Golf is a compact car model. The podcast is talking about it in terms of where it sits in the market—like whether it’s priced or positioned lower than before. That affects who it’s aimed at and what buyers expect from it.
The Golf is a compact car model that’s often discussed in terms of market positioning and pricing strategy. In the podcast context, it’s referenced as being “down market now,” meaning it’s being offered in a different price/performance slot than before. It’s discussed because it’s a common benchmark for how brands adjust offerings to match demand.
03 Cobra
"Like an 03 Cobra to me, which isn't really down market. They're still super expensive, but like I just want cars like that again... I mean, like, dude, I just bought an 03 Cobra."
An “03 Cobra” is a 2003 Ford Mustang SVT Cobra. It’s a special Mustang built for performance, and a lot of people love them because they’re fast and there are lots of parts and upgrades available.
“03 Cobra” refers to a 2003 Ford Mustang SVT Cobra. It’s a performance-focused Mustang variant known for its supercharged V8 and strong aftermarket support, which is why enthusiasts often chase them even years later.
resurgence
"Like, do you see maybe a resurgence of like, are people coming into you?... Or do you see any of that?"
“Resurgence” means people are starting to want those older performance cars again. Instead of buying newer stuff, enthusiasts go back to the classics because they’re fun and there are lots of upgrades available.
“Resurgence” here means a renewed wave of interest in older performance cars—people buying them again instead of newer models. In enthusiast circles, this often happens when values stabilize, parts support is strong, and the cars offer a more “analog” driving experience.
2020 GT 500 track pack car
"I have a good customer in mind that we've built a few cars for. Did a 2020 GT 500 track pack car for him."
That phrase means a 2020 Ford Mustang Shelby GT500 with the Track Pack. It’s basically the version of the GT500 that’s set up to handle track driving better than a standard one.
A “2020 GT 500 track pack car” refers to a 2020 Ford Mustang Shelby GT500 equipped with the Track Pack option. The Track Pack typically adds track-focused cooling, braking, and handling hardware to make the car more capable for road course use.
made a thousand horsepower to the tires
"Did a 2020 GT 500 track pack car for him. It was made a thousand horsepower to the tires."
“To the tires” means the power was measured at the wheels. It’s a real-world number showing how much thrust the car is actually putting down, and it’s usually different from the horsepower number you see in brochures.
“Made a thousand horsepower to the tires” refers to wheel horsepower measured at the drivetrain output, not engine horsepower. Dyno numbers at the wheels are usually lower than advertised crank horsepower, but they reflect what the car actually delivers to the road.
GT 500
"I'm gonna sell my GT 500. He didn't sell his GT 500 because he didn't like it. He did it, I mean, because he was feeling it was the more responsible thing to do, but he wanted to go back to the 03 or 04 Cobra."
They mean the Ford Mustang Shelby GT500, which is the super high-performance Mustang. The customer was thinking about selling it, but the real goal was getting back into the older Cobra.
“GT 500” is shorthand for the Ford Mustang Shelby GT500, a high-performance variant of the Mustang. In this context, the speaker says the customer planned to sell it but ultimately kept it, because they wanted to return to a 2003–2004 Cobra instead.
revenue to do this
"I mean, we have to get paid and have to have revenue to do this, but really when you see the customer is really excited about something that you've done for them, that's what gets you by."
The hosts are talking about the business side of running a performance shop: you need revenue to keep the lights on, pay staff, and continue doing customer work. It’s a reminder that even when the work is enthusiast-driven, shops still operate like businesses with cash-flow needs.
$150,000 car
"The other thing about the price of cars today... even if you can afford a $150,000 car, it's different driving a $40,000 car... Like it's way more fun to drive a $40,000 car."
They’re basically saying that a cheaper car is often more fun to live with, even if you could afford something much more expensive. Expensive cars can cost a lot more to fix, so the “stress level” is different.
The hosts are contrasting how ownership feels at different price tiers. In practice, higher-priced cars often come with higher repair costs and more expensive parts, which changes how owners and shops approach maintenance and repairs.
$40,000 car
"...it's different driving a $40,000 car if you can afford a $150,000 car... Like it's way more fun to drive a $40,000 car."
They’re saying that a $40,000 car can feel better to drive and own because it’s usually simpler and cheaper to fix. You’re less worried about expensive parts if something breaks.
This is part of a price-tier comparison: the hosts argue that driving a less expensive car can be more enjoyable. The underlying point is that repairs and parts availability are often easier and cheaper on mainstream cars.
rear shot
"If I break the brand new GTD rear shot, like I don't even know, and can you even get parts for those things?"
“Rear shot” sounds like they mean damage to the back of the car. Rear repairs can be costly because the parts may be harder to find or more specialized.
“Rear shot” is likely shorthand for rear-end damage or a rear-related component/assembly being broken. In collision/repair discussions, this matters because rear parts can be expensive and may require specialized sourcing.
parts availability
"...and can you even get parts for those things? So like, I feel like even, yes, people don't want to spend the money..."
They’re saying that the real issue isn’t just the price of the car—it’s whether you can actually get the parts quickly if something breaks. If parts are hard to find, repairs take longer and cost more.
The hosts emphasize that even if you can afford a high-end car, repairs depend on whether parts are available. Limited availability can turn a simple fix into a long, expensive job, which is a major consideration for performance shops.
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