How Stellantis Became Global Auto’s Cautionary Tale
About this episode
The episode delves into the challenges facing Stellantis, highlighting its struggles with brand management, particularly with Jeep, Chrysler, and Dodge. Notable guests discuss their experiences at car shows and personal road trips, providing a backdrop to the broader automotive landscape. The conversation touches on the impact of leadership changes, regulatory pressures, and market dynamics, as well as the future of iconic brands like Alfa Romeo and Maserati. Insights from automotive reporter Gabriella Coppola shed light on the complexities of running a major car manufacturer in today's environment.
Matt and Hannah speak with Bloomberg's Gabrielle Coppola to discuss her reporting on how Stellantis became global auto’s cautionary tale even with a jewel like Jeep and a billionaire dynasty behind it. Plus, Matt drives the Rolls-Royce Ghost and Hannah does LA to Denver in a day.
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Porsche 911
"So Magnus and I drove to Denver from LA in a day. We made it in about 14 and a half hours, it's like 1100 miles, and yeah, I have to say it felt pretty good, and we also drove back two days later, which was actually a more difficult feat. Well, most importantly, you went there in a 991 in your 991 turbo, right? Yes, 91.1. Did you have Willow in the back? Oh, that is the most important thing. We brought Willow now. We were going to Denver because it was my mom's 70th birthday, and we had a little family reunion."
Rolls-Royce Ghost
".... And we drove up there and brand new Rolls-Royce Ghost. Which was pretty amazing."
Rolls-Royce Silver Spur
"...me issues, but I've got one running. I've got the Silver Spur running, which is I'm happy to report. It was a s..."
Jeep Brand
"...tory on how this guy Carlos Tavares destroyed the Jeep brand, like literally one of the most valuable car bran..."
Dodge Charger
"...ch incredible headway with the challenger and the charger. Like, there's such popular vehicles, outselling ..."
Dodge Challenger
"..., which had made such incredible headway with the challenger and the charger. Like, there's such popular vehic..."
Ford Mustang
".... Like, there's such popular vehicles, outselling Mustang and Camaro. For some reason, unbeknownst to anyon..."
Chevrolet Camaro
"...e's such popular vehicles, outselling Mustang and Camaro. For some reason, unbeknownst to anyone, Tim Cani..."
Jeep Compass
"... like, they had never heard of it. Yeah. The Jeep Compass. I mean, all, you know, more affordable is what p..."
Jeep Cherokee
"...mple I talk about a lot in the story was the Jeep Cherokee. You know, the big seller for Jeep, I've always b..."
Jeep Wrangler
"...ow, the big seller for Jeep, I've always been the Wrangler, you know, is their halo vehicle and the grand ch..."
Alfa Romeo Tonale
"...arketing stuff they were doing. They have the the tonale, the hybrid. I mean, they had some really good lo..."
Alfa Romeo Stelvio
"... Julia is a great BMW 3 Series competitor and the Stelvio had critical success. I mean, people journalists ..."
Challenger Hellcat
"... like big souped up engines in them. And like the hellcat or the red eye or the demon, like people just lov..."
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