Tom, known as TGE, shares insights into his journey from a stressful banking career to becoming a successful content creator and entrepreneur in the automotive space. He discusses his impressive car collection, including investment vehicles like the Porsche Carrera GT and Jaguar XJ220, and how he views cars as both passion and business assets. The conversation touches on the challenges of content creation, the importance of work ethic, and the evolving definition of wealth. Tom also reflects on personal experiences, including the impact of losing his father and the stress of maintaining his lifestyle.
From selling air fresheners to owning rare Ferraris, Porsches, and Jaguars, TGE has built one of the most fascinating careers on YouTube. But behind the cars and success lies a story of relentless hustle, burnout, and brutally honest lessons about turning passion into profit.In this raw, in-depth conversation, TGE opens up about the years of graft behind his “overnight success” — from juggling cleaning jobs and bank floors to launching a media company and investing in cars that doubled as business tools. He reveals how he manages pressure, why he nearly lost his love for content, and how he’s reignited his creative spark through passion-driven investing.
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"But like, take the career GT as an isolated example. I bought that in 2020, probably about a million quid up on that car."
The Porsche Carrera GT is a fast and powerful sports car made by Porsche. It was built between 2004 and 2006 and is popular among car collectors because of its performance and design.
The Porsche Carrera GT is a high-performance sports car produced by Porsche from 2004 to 2006. It features a V10 engine and is known for its exceptional handling and speed, making it a sought-after collector's item.
"... we'll go larious first. We've got a Carrera GT, Porsche Carrera GT in the garage. We've got Jaguar XJ220, which ..."
The Porsche Carrera RS is a special version of the Porsche 911 sports car made in the early 1970s. It's known for being really light and fast, which makes it great for racing. People love to talk about it because it's a classic car that has a big place in Porsche's history.
The Porsche Carrera RS is a high-performance variant of the Porsche 911, produced in the early 1970s, and is highly regarded among collectors and enthusiasts. Known for its lightweight construction and racing pedigree, the Carrera RS features a powerful flat-six engine and is celebrated for its driving dynamics. It is often discussed due to its iconic status and influence on the Porsche brand.
"We've got Jaguar XJ220, which is recent addition."
The Jaguar XJ220 is a very fast car made by Jaguar in the 1990s. It has a powerful engine and was once the fastest production car in the world.
The Jaguar XJ220 is a supercar that was produced in the early 1990s. It was one of the fastest production cars of its time, featuring a twin-turbo V6 engine and a lightweight design.
The Ferrari 250 GT is an iconic car made by Ferrari in the 1950s and 60s. It's famous for its beautiful design and is very valuable today.
The Ferrari 250 GT is a classic sports car produced by Ferrari from 1953 to 1964. It is highly regarded for its design and performance and is considered one of the most beautiful cars ever made.
The Ferrari 430 is a sports car made by Ferrari that is known for being fast and fun to drive. It has a powerful engine.
The Ferrari 430 is a sports car produced by Ferrari from 2004 to 2009. It features a V8 engine and is known for its performance and handling characteristics.
"We've got a Defender 90 commercial that I wrapped around in."
The Defender 90 is a tough off-road vehicle made by Land Rover. It's designed to handle rough terrain and is very popular among adventure seekers.
The Land Rover Defender 90 is a compact off-road vehicle known for its ruggedness and versatility. It is part of the Defender lineup, which has a long history of off-road capability.
"We've got, well, so we've got an SLS MG with the doors."
The Mercedes-Benz SLS AMG is a fancy sports car with unique doors that open upwards. It's known for being very fast and luxurious.
The Mercedes-Benz SLS AMG is a luxury sports car produced from 2010 to 2015. It features distinctive gullwing doors and a powerful V8 engine, known for its performance and style.
"...e've got an SLS MG with the doors. We have got a Porsche 912 from 1966. Well, I say we've got that."
The Porsche 911 is a famous sports car that has been around since 1964 and is known for its unique shape and powerful performance. It's loved by many car fans because it has a long history and has changed over the years while still being really fun to drive. People talk about it because it's a classic and represents high-quality cars.
The Porsche 911 is an iconic sports car that has been in production since 1964, known for its distinctive design and rear-engine layout. It has evolved through multiple generations while maintaining its core characteristics, making it a favorite among car enthusiasts. The 911 is often discussed for its performance, heritage, and status as a symbol of automotive excellence.
"I'm paying $1,500 a month finance, you know, $500 of that's repaying the car."
Financing means getting a loan to buy a car. You pay back the loan in monthly payments instead of paying all at once.
Financing refers to the process of borrowing money to purchase a vehicle, where the buyer pays back the loan over time, typically with interest. This allows individuals to acquire a car without paying the full price upfront.
"The car doesn't lose value after a year. I've made $20, $30 grand, whatever their maths is, don't, don't troll me."
Depreciation is how much a car's value goes down over time. Most cars lose value quickly, but some, like Lamborghinis, can hold their value better.
Depreciation is the reduction in the value of an asset over time, particularly for vehicles. Most cars lose value quickly after purchase, but some luxury cars, like Lamborghinis, may retain their value better than others.
Lamborghini is a brand that makes very fast and expensive sports cars. They are known for their unique looks and powerful performance.
Lamborghini is an Italian manufacturer of high-performance sports cars known for their distinctive designs and powerful engines. They are often associated with luxury and exclusivity.
"I had it delivered to Goodwood. I had a film crew and everything there."
Goodwood is a well-known place in the UK where car events happen. People go there to see and enjoy different types of cars and racing.
Goodwood is a famous motorsport venue in the UK, known for hosting events like the Goodwood Festival of Speed and Goodwood Revival. It's a historic site where car enthusiasts gather to celebrate automotive culture and racing.
"...in my brother's turbo s in Monaco. Driving around, he's put some stupid exhausts on it..."
A turbo is a part of the engine that helps it produce more power by forcing in more air. This makes the car go faster without needing a bigger engine.
A turbo, or turbocharger, is a device that forces more air into the engine's combustion chamber, allowing it to burn more fuel and produce more power. This results in increased performance and efficiency.
"...he's put some stupid exhausts on it. It's popping and banging and just causing the most amount of noise..."
The exhaust system is what helps get the gases out of the car's engine and makes it quieter. Changing it can make the car sound different or perform better.
The exhaust system is responsible for directing exhaust gases away from the engine and reducing noise. Modifications to the exhaust can enhance performance and change the sound of the car.
"...that demographic of buyers is growing. Now, the 50s Ferrari, a bit more of a gamble..."
Demographic means a group of people who share certain characteristics, like age or interests. In car buying, it helps understand who is likely to buy certain types of cars.
In this context, demographic refers to a specific group of people characterized by certain traits, such as age, income, or interests, who are likely to buy certain types of cars. Understanding demographics helps in predicting market trends and buyer behavior.
"...Now, the 50s Ferrari, a bit more of a gamble. You've got that demographic, which is shrinking..."
Ferrari is a famous car brand that makes fast and expensive cars. Cars from the 1950s are old and can be very valuable, but they can also be hard to take care of, making them a risky choice for investment.
Ferrari is a renowned Italian sports car manufacturer known for producing high-performance vehicles. The mention of '50s Ferrari refers to classic models from that era, which are often considered valuable collectibles but can also be risky investments due to their rarity and maintenance costs.
"...the amount of content that I'm seeing around investment cars. I've seen you've been doing stuff with autofolio,..."
Investment cars are cars that people buy hoping they will be worth more money in the future. Many collectors look for special or rare cars that can increase in value over time.
Investment cars refer to vehicles that are purchased with the expectation that their value will appreciate over time, making them a financial asset. This trend has gained popularity as collectors and enthusiasts seek out classic and rare models for investment purposes.
"and we get into the fact you've just got a Jag XJ, and why that is."
The Jaguar XJ is a large, luxury car made by Jaguar. It's known for being stylish and comfortable, making it a popular choice for those who want a high-end driving experience.
The Jaguar XJ is a full-size luxury sedan known for its elegant design and performance. It has been a flagship model for Jaguar, offering a blend of comfort, technology, and powerful engine options.
"...or a kind of a unicorn moment in a blue chip brand's history, is always going to be a good bet. You know, they say in luxury, you buy the icons."
A blue chip brand is a well-known and respected company that is considered safe and reliable. In cars, it means brands that are famous for making high-quality vehicles, like Porsche.
A blue chip brand refers to a well-established and financially stable company known for its quality products and reliability. In the automotive context, it indicates brands like Porsche that have a strong reputation and history.
"So like the Crea GT is iconic. Yes, you're probably going to be all right."
An iconic car is a car that is very famous and represents something special in car history. It's often admired for its design and performance, like the Porsche Carrera GT.
An iconic car is a vehicle that has become a symbol of a particular era or style, often recognized for its design, performance, or cultural significance. The Porsche Carrera GT is considered iconic due to its unique features and place in automotive history.
"their 40s, 50 years old. What's an F40 now? Two and a half million quid."
The Ferrari F40 is a super cool sports car that Ferrari made to celebrate its 40th birthday. It's super fast and has a simple design that focuses on performance, which makes it really special. People love talking about it because it's one of the most famous and valuable cars ever made.
The Ferrari F40 is a legendary supercar that was produced from 1987 to 1992, marking Ferrari's 40th anniversary. It is renowned for its lightweight construction, powerful twin-turbo V8 engine, and minimalist design, making it a favorite among car enthusiasts. The F40 is often discussed due to its iconic status and high value in the collector's market.
"...couldn't get the finance done. There was also an LFA for $300, and I tried getting the finance done o..."
The Lexus LFA is a really fast and fancy sports car made by Lexus, which is a luxury brand. It has a powerful engine that makes a unique sound, and it's known for being very well-designed and fun to drive. People talk about it because it's a rare and impressive car.
The Lexus LFA is a high-performance sports car produced by Lexus, known for its striking design and exceptional engineering. Launched in 2010, it features a 4.8-liter V10 engine and is celebrated for its precise handling and sound. The LFA is significant as it represents Lexus's foray into the supercar market, showcasing their capabilities in performance and luxury.
"...driving them, do I just go out and buy a Bugatti Veyron for 600 grand? That was like at my time because ..."
The Bugatti Veyron is an extremely fast and expensive car that was made to be one of the best in the world. It has a very powerful engine that lets it go super fast, and it's known for being a luxury car. People talk about it because it's one of the most impressive cars ever built.
The Bugatti Veyron is a groundbreaking hypercar that was produced from 2005 to 2015, known for its incredible speed and engineering excellence. With a quad-turbocharged W16 engine, it was one of the fastest production cars in the world, capable of exceeding 250 mph. The Veyron is often discussed due to its status as a symbol of automotive luxury and performance.
"Is that going to be like the next McLaren F1 in my head? Like a needle moving car in 2006."
The McLaren F1 is a famous sports car made by McLaren from 1992 to 1998. It's known for being very fast and having a unique design with the driver sitting in the middle of the car.
The McLaren F1 is a legendary supercar known for its innovative design and performance. It was produced between 1992 and 1998 and is often regarded as one of the greatest cars ever made, featuring a central driving position and a powerful BMW-sourced V12 engine.
"If you'd bought that, you would be in for, what, 100 grand? 150 grand of faff and admin and repairs and servicing by now."
Admin and repairs mean all the paperwork and fixing that you have to do to keep a car running well. It can include things like getting it serviced or fixing broken parts.
Admin and repairs refer to the various administrative tasks and maintenance work required to keep a car in good condition. This includes paperwork, servicing, and fixing any issues that arise over time.
"It's cheaper and that's what's driven the values up now because you can get other places to work on them."
Car values are how much a car is worth in the market. They can go up or down depending on how many people want that car and how easy it is to fix it.
Car values refer to the market price of a vehicle, which can fluctuate based on various factors such as demand, rarity, and condition. In this context, the speaker suggests that the values of certain cars have increased due to their accessibility for repairs.
"Now, you've got places like RPM Technique that will work on them."
RPM Technique is a company that fixes and maintains expensive cars like the Porsche Carrera GT. They know a lot about these special vehicles.
RPM Technique is a specialized automotive service provider known for working on high-end and exotic cars, including the Porsche Carrera GT. They offer maintenance and repair services tailored to these vehicles.
"because Ferrari's announced a £10,000 a year warranty on the battery pack. So the main concern with the Lafts was battery packs can go belly up."
A battery pack warranty is a promise from the car maker to fix or replace the battery if it stops working, usually for a certain number of years.
A battery pack warranty is a guarantee provided by the manufacturer covering repairs or replacements of the battery pack for a specified period. This is particularly important for electric and hybrid vehicles, where battery failure can be expensive.
"So the main concern with the Lafts was battery packs can go belly up. It will cost 150 grand."
Battery failure happens when the car's battery stops working, which can be very expensive to fix and can leave the car unusable for a while.
Battery failure refers to the situation where a vehicle's battery pack no longer functions properly, which can lead to significant repair costs and downtime for the vehicle. This is a common concern for electric and hybrid vehicles.
"They're on back order for God knows how long. Who wants a 150 grand bill and a car that's dormant for three months?"
Back order means that something you want to buy is not available right now, so you have to wait until it comes back in stock before you can get it.
A back order occurs when an item is out of stock and cannot be shipped immediately. Customers can place an order, but they must wait until the item is available again, which can lead to delays.
"...and keeping those residual values high because they've realised..."
Residual values are how much a car is expected to be worth after a few years, which helps determine how much it loses value over time.
Residual values refer to the estimated worth of a vehicle at the end of its lease or ownership period, which can influence its depreciation and resale value.
"Because when I remember TGE buying satin blue 488 pistas with a yellow stripe... I missed that car."
The Ferrari 488 Pista is a fast sports car that is designed for racing and high performance. It has a powerful engine and special features that make it lighter and faster than regular models.
The Ferrari 488 Pista is a high-performance variant of the 488, featuring a more powerful engine and enhanced aerodynamics for improved track performance. It is known for its lightweight construction and aggressive styling, making it a favorite among supercar enthusiasts.
"...g negative about London, My brother and I have a model X J220 that we had when we were kids. My dad gave ..."
The Tesla Model X is a fancy electric SUV that stands out because it has unique doors that open up like wings. It's known for being really fast and having a lot of cool technology inside, making it a popular choice for people who want an electric car. People talk about it because it's a mix of luxury and being good for the environment.
The Tesla Model X is an all-electric SUV known for its distinctive falcon-wing doors and advanced technology features. Launched in 2015, it offers impressive performance, a spacious interior, and a long electric range, making it a popular choice among electric vehicle enthusiasts. The Model X is often discussed for its innovative approach to sustainability and luxury.
"...It's that fractional ownership of investable cars."
Fractional ownership means that instead of one person owning a car, several people share ownership. This way, they can enjoy the car without having to pay for it all by themselves.
Fractional ownership allows multiple people to share the costs and benefits of owning a high-value asset, such as a luxury car. This model makes it more accessible for individuals to invest in cars that they might not be able to afford on their own.
"...f whatever it is. So they've had stuff like Ford GT40s, 996 GT3 RSs, Testarosses, SLS, blah, blah, blah..."
The Ford GT40 is a famous race car from the 1960s that was built to win big races, especially the 24 Hours of Le Mans. It's known for its cool looks and fast speed, and it won a lot of important races. People talk about it because it's a classic car that made history in racing.
The Ford GT40 is a legendary race car that was developed in the 1960s to compete in endurance racing, particularly at the 24 Hours of Le Mans. Known for its iconic design and powerful performance, the GT40 achieved significant success, including four consecutive wins at Le Mans from 1966 to 1969. It is often discussed for its historical significance in motorsport and its status as an automotive icon.
"...dy for Gold, like Daydates. We do a lot of steel Daytonas. Some of the people you meet though, like they n..."
The Chrysler Daytona is a sporty car made in the 1980s that has a unique look and is fun to drive. It was Chrysler's way of joining the market for cool cars at that time. People talk about it because of its interesting design and its role in car history.
The Chrysler Daytona is a sporty coupe that was produced in the 1980s, known for its distinctive design and performance-oriented features. It was part of Chrysler's effort to compete in the growing market for sporty cars during that era. The Daytona is often discussed for its unique styling and place in automotive history.
Select text to request an explanation
I'm close to burnout most of the time.
Stress is such a killer even in young people.
And that's the one thing that really, really worries me.
So why do you live like that?
Because if I don't, I'm going to be in a plinky plonky job until I'm 80.
Tom!
Hello, hello, welcome back to TGE TV.
TGE, YouTuber, influencer, a serial entrepreneur.
Making for your underground a year, that's not rich to me.
Rich is being able to choose whether you work.
But now as I've got older, I've realized I'm still going to be in a hamster wheel
unless I make that needle-moving money.
I'd say my core business is the cars that I buy.
I love them, but they're also business tools.
But like, take the career GT as an isolated example.
I bought that in 2020, probably about a million quid up on that car.
That's almost business exit money there, just in that car.
Have you ever been offered will you promote this crypto guide for me?
I probably could have retired by now if I jumped on a lot of that scammy stuff.
How different is that to actual trading realistically on a stock floor in London?
The traders on the trading floor in London aren't.
Tom, from selling air fresheners to appearing on YouTube,
investment cars, watches and everything in between.
I'd actually love to hear how in your own words you would describe yourself.
So Tom, in your own words, who are you and what do you do?
In my own words, I'm Tom. My initials are TGE.
So I'm on social media as TGE.
I'd say content creator.
That sounds miserable, but yeah, content creator.
I would say entrepreneur, but then people call themselves entrepreneurs.
But this is the thing, like the introduction to this video,
it was so hard with you because I followed you for so long.
It actually negates the need for me to have too much of a script today
because I've seen the story unfold like so many other people would have.
It's actually kind of recently I've seen the guys going on reunion trips
that I used to watch back in the day,
but you've done so much since I discovered your content.
But I thought a great place to start today would be around investment cars
and investment car pieces because it allows me to ask,
what do you currently have in the garage?
We'll start with the important stuff first.
So currently in the garage, we'll go larious first.
We've got a Carrera GT, Porsche Carrera GT in the garage.
We've got Jaguar XJ220, which is recent addition.
We've got a Ferrari 250 GT, Pinfarina Coupe.
We have got a 997 GT3 RS.
We've got a manual Ferrari 430.
We've got a Defender 90 commercial that I wrapped around in.
Fantastic.
We've got, well, so we've got an SLS MG with the doors.
We have got a Porsche 912 from 1966.
Well, I say we've got that.
There is no we, by the way, with me,
but that's in restoration somewhere in the ether.
Waiting for an update on that one.
Well, I'm sure I've missed something.
And that's just the stuff that you've had now.
The stuff over the years is the thing that blows everybody's mind,
is the thing that inspires people to want to get those cars
and make them also want to learn and understand how that's possible.
So if we take that current piece of like, wow, that's sick,
and mold that into a question of, to have that wow that's sick,
what's one thing that you have now that you had in your earliest years
that without you wouldn't have those wow, that's sick cars?
Ah, generic answer, just work ethic.
It's just that's, I wake up every day and every day's a work day.
If I'm awake, I'm at work.
That's it.
The office is in here.
It's not somewhere I go.
It's not somewhere I visit.
It's here.
So if I'm conscious, I'm working.
And that's how I've always been, even when I was 12, 13,
I had a couple of like paper jobs, all sorts of stuff.
I was just on it from the get go.
That is real good context there,
because I love putting things into real tangible contexts
that people can understand.
Because just saying work ethic,
that will mean different things to different people.
Because to some people, working four days a week, nine to five is,
I'm knackered, that's, that's working.
Or getting to the office 15 minutes early.
I wanted to ask you to visually represent
what that work ethic looked like to you.
And I think you did tie that up really nicely
with how you answered then.
But if you were to look at it over a course of years,
what's the impact been on you?
Do you enjoy working like that?
I enjoy what I do.
And I'm aware of the fact that what I do
is the best of a bad bunch of people work on the whole
for the money and they do it for the money
because they wouldn't do it for free.
I, they don't enjoy enough that they would be doing it for free.
They have to be paid to be doing it.
So what I do is the best available,
is the closest thing I'm ever going to get
to doing what I would do for free.
But so making content, driving around in the cars,
meeting amazing people, traveling, fantastic.
Getting it to pay the bills and the commercial side of it.
So working with brands is fantastic.
But you know, as well as I do,
you do a lot of kind of sponsored bits and bobs.
It's not always plain sailing and weaving the sponsor bits
into content that you just want to make and enjoy.
That is a bit of a pain sometimes.
Sometimes, not always.
Some brands are easy to work with and others.
But showing the other foot, the other alternative
is sitting at a desk all day, which I did for a decade.
I'd rather slam my head in a door than do that again.
I don't think I could probably even go back to it now.
And early doors, I was a cleaner.
I used to clean toilets and stuff
in a community center.
I was a lifeguard at the same time,
and I'd be cycling between shifts,
just double shifting the whole time.
So I've seen what the alternative is
and now messing around basically for a living,
making videos and checking in the occasional
sponsored bits and bobs.
That's the best it's ever going to get,
work-wise for me.
So you know, career-wise, that's the closest
to absolutely nailing it I'm ever going to get.
Next up.
Can you just summarize before we run too far away
what that desk job was for that amount of years?
And at that point, were you still describing yourself
as a content creator?
Because that's the bit that people saw
when behind the curtain, there was a kind of plowing,
very well-paying desk job.
Yeah, so I think people got in their heads.
You know, I was on trading floors in banks,
and I think people got into their heads
that I was this Wolf of Wall Street.
Yeah, and I wish that was the case because
I probably wouldn't be making YouTube videos
for a living if I was creaming seven-figures trading.
I'd probably still be doing that,
or I'd probably just be on a beach somewhere.
My background was law, I went to law school,
so I was kind of doing semi-legal-based stuff
on trading floors and in banks and in various funds since.
So nothing hugely glamorous.
It was decent money, but it was not the sort of money
that was ever going to make me rich.
It wasn't the sort of money that was ever going to allow me
to finish working.
Hold up, because the thing that I've noticed recently
with like a load of guests that come in the van
is we're so fortunate to surround ourselves
by like-minded people that often do the same sort of thing as us,
or just high-performing, high-achieving people.
So the bar of what rich is moves higher for us.
I had a great example the other day,
was when Andy Willman was sat in the van.
He said the exact same line you just did then,
it would never make me rich.
I said, hang on a second, Mr. Willman,
what's like that to you?
And he's like, well,
Bezos would have been the nerd that we bullied at school
that's now on the yacht out at sea.
And he's like, rich, rich, rich.
So when you say it wasn't going to make you rich,
it was still enough to buy houses and buy supercars, right?
Finance them, yeah.
It was enough for me to A, get the lend,
and B, make the monthly.
So rich is obviously a sliding scale.
Rich is like a definition that it rattles people.
It rubs people up the wrong way.
Me saying, I'm not rich is going to rattle some people in one way.
And then other people would be like, well, yeah, you're not.
You're poor compared to me.
So in my mind, rich is being able to choose whether you work.
Rich is being able to wake up wherever you want in the world
and do whatever you want.
That's rich to me.
Make a few hundred grand a year,
but then having to spend 100, 200 grand a year
on mortgages, bills, and blah, blah,
and needing to stay in that hamster wheel,
even though the numbers on the screen are huge,
that's not rich to me.
And my definition has changed over the years.
So when I was at college, I was at school,
I was thinking, I'll make a hundred grand a year.
I'll be loaded.
Brilliant. I can go on nights out.
I can go on holiday, can do whatever I want.
I could buy the occasional rolly.
All in, rich.
But now as I've got older, I've realized
I'm still going to be in a hamster wheel
unless I make that needle-moving money.
I need that exit from a business,
that kind of chunk coming in.
So that seven-figure chunk that just lands,
and you think, ah, that's slush fund.
Now I can choose whether or not I do anything
for six months a year, two years, whatever it is.
So that definition has changed.
And that needle-changing money,
that definition for you would have always
been selling a business,
and sounds like still potentially is.
Does the investment cars that you listed off a minute ago,
does that come into that needle-changing money?
Yeah. So my business, I'd say my core business
is my media company, which is my social media,
and you roll into that, the AdSense,
you roll into the brand deals,
and then you roll into that as well.
The cars that I buy, those are, I would say the assets.
It's a bit more emotive than that,
but they're taking all the emotion out of it,
the assets, right?
I love them, but they're also business tools,
the business assets.
They drive use, they drive eyeballs,
you sell those to brands, right?
And that keeps the cash flow going,
that keeps, you know, your retainers coming in.
But like, take the career GT as an isolated example,
I bought that in 2020, probably about a million quid up on that car,
and I've made 20 videos with it.
I've driven it 100 miles.
I know that annoys people that I don't drive the cars that much,
but I still can't really afford to have that car
and rat-round in it as much as I want.
I'm not at that level where I can buy,
I can get in, I can get the finance on it,
I can get approved, I can meet the monthlies for now,
but I'm not at the level where I can drive
thousands and thousands of miles on this thing,
but I'm nearly a million quid up on this.
So that's almost business exit money there, just in that car.
So if you do that, and you keep buying assets like that,
and you make 300, 500 million quid a per car,
and you do that on a few different cars,
you end up with an asset pool
that you can then borrow against and buy more stuff.
But do you see yourself having an end game for that stuff?
Because this is the part...
I don't ever want to sell.
This is the problem.
This is the part of the needle.
So the cars are like a lovely, enjoyable backup plan, steady.
So if it all goes pear shaped,
I have that asset pool that I don't want to get rid of necessarily,
but I can sell and I can release a load of cash and happy days,
and I can say, I tried, I had a credit sheet,
but my financial goal is not to ever need to sell any of that
and make a chunk out of coming out of the business,
or enough years of a decent run rate to put a big pot together,
and I don't need to sell anything.
So at the minute, if you were to stop doing the daily churn
of what you currently do that makes up your life,
and if we get into what all those bits are that currently make up your life,
but I know you listed off the kind of media side of it,
how fast would you potentially fall off the hams to will
if you just didn't want to work for three months?
How far am I off going under the waves if I just stopped making content?
I would say only a few months, probably. The burn is real.
So when you've got, because you've amassed the stuff that you have,
and a lot of that's funded and on finance,
how do you manage that internal pressure to make sure that that's being delivered?
Does it ever, how close do you get to the coffee cup spilling out?
Oh, every day it's lapping at the edge every single day.
Every single day I wake up and there's some sort of,
yeah, I mean, I'm close to burnout most of the time.
So why do you live like that?
Because if I don't, I'm going to be in a plinky plonky job until I'm 80.
And is that your biggest fear?
I'm not going to experience what I've experienced in the meantime.
So I'm very well aware of the fact that I don't know how long I'm going to live.
Occasionally, I am at burnout point, but I've been so lucky to do what I do.
I've managed to turn something I love into a living,
which ironically is the quickest way to hate what you love.
But we'll get onto that.
So yeah, I live like that because I'm only around once.
Why do you love the things that you love?
What was it about those kind of years growing up that formed
what you kind of love now wanting to make that your thing?
When I was a kid, I just loved cars.
I know that sounds idiotic, but I just loved cars when I was growing up.
Me and my brother, we just loved cars.
We just had all the top trumps things.
I just loved it.
I loved watches as well.
I was a weird kid.
I would always draw cars, draw watches.
I mean, I wasn't cool then.
I'm definitely not cool now, but I've always loved it.
And sitting at my desk, I remember thinking,
and do you know what, I credit him, Paul Wallace,
when I was building my fitness business with my brother.
Paul, I used to just watch him on social media.
Basically messing around in cars and thinking,
how is this guy making a living out of messing around
and just filming videos and just,
to all intents and purposes, just having a good time
and just telling people he's having a good time?
Great.
So we did some workouts together and he explained that actually,
you can make money out of ad sense, brand deals, yada, yada, yada, yada.
So I was like, I'll take a punt.
I'm going to finance a Lambo and see what happens.
If I can make $1,500 a month to pay the finance,
then, and the car doesn't lose money,
if I can make two and a half grand a month out of my socials,
I'm paying $1,500 a month finance,
you know, $500 of that's repaying the car.
The car doesn't lose value after a year.
I've made $20, $30 grand, whatever their maths is, don't, don't troll me.
And I've had a Lambo.
Let's give it a go.
Is the buzz now anywhere near what it was then?
I think you do anything for a decade
and your livelihood is strapped to anything.
It zaps the fun out of it a little bit.
Do you remember, like, a trip or moment that that became,
like, maybe a thought that entered your head for the first time?
Like, you obviously sounded so excited to get into that world.
And rightly so, like, I think for any of us that's got into this world,
you get those moments where you go,
Oh my God, I have actually, I've made that work.
I've just come back from this experience, or this thing,
or this coffee, or this podcast, and it was really good.
I loved it.
Yeah.
And somehow it works.
But there's ones that you come back, you get those first ones,
Christ, off we go.
Like, do you remember how long it was until you got that?
The negative experience of me thinking, what am I playing at?
Yeah, like, I'm not sure I like this.
Not sure I'm like this, but like,
without the thing that you would have thought was fun
a couple of years ago becoming unfun.
Do you know what?
The day that I got my career at GT,
I had it delivered to Goodwood.
I had a film crew and everything there.
I'd made a load of arrangements and I'd never even seen it.
I hadn't even seen this car.
I bought it through a friend who I've known for years,
and I trust him to bits.
So I didn't need to see what I bought it,
and I delivered to Goodwood.
And it was the first time I was driving it,
first time I was going to sit in it,
and I had loads of people there and a camera crew and blah, blah, blah.
I was like, this should be amazing,
but I'm not having a good time.
Like, I actually don't, I'm not enjoying this.
I've ruined something that's supposed to be like really, really special,
but me turning this into this moment has made this a reality.
I wouldn't have bought the car otherwise.
I wouldn't have been able to.
So it's kind of catch-22, really.
So, yeah, it does get quite stressful sometimes,
particularly when you're working with a brand,
they're paying you sometimes a fair bit of money.
You've got a few minutes to film something.
You've got to get all your cameras in,
and I don't have anyone helping me film stuff.
So cameras, mics, blah, blah, blah, whatever it is.
And you're driving this amazing car on an amazing road,
and you realise that actually all you're thinking about is your video,
all you're thinking about is the content,
all you're thinking about is making sure that you can deliver what you need to deliver,
and the invoice will get paid because you've delivered what you said you're going to deliver.
So, yeah, but to the audience, you're just having the most amazing time
like driving around in this fancy car.
And this isn't a sob story, I'm just saying,
there is a different side to it where you just,
sometimes you're actually not focused on the experience at all.
You're just focused on needing to get your job done
so you can ping an invoice at the end of it.
How much has that content creation changed,
and how much harder is it now that when you first started after that work out with Paul?
It's so much harder now.
There are twice the amount of platforms there used to be,
like 10 years ago.
You used to just be able to bob out with an iPhone,
make any old guff, stick it up, and then get hundreds of thousands of views.
Now you actually need to make an effort,
and that's where I'm coming unstuck.
That's a question.
Bob out with an iPhone, and I know this is your style,
I know this is you, and you're unapologetically you as well.
But bob out with an iPhone,
chuck up any old content, get millions of views, yeah?
That statement.
Great.
But genuinely, are you proud of any of your old videos?
Do you take any pride in those back catalog of videos?
I've always prided myself on it being personality-led,
not being on high production, not being based on,
can I get access to this?
Can I get access to that?
Who's better, organizational admin?
Who's better at getting better guests and collabs and whatever?
I've never, the background admin has never been my forte.
The first six years of the channel, I was full-time at a desk,
so I didn't have any time to sort anything out.
I didn't have any time to travel, do any of this stuff.
It had to just be churn, just go into a car park,
make something up for 20 minutes, go back,
edit it overnight, and go back to work the next morning.
So my channel evolved on the Bishbash Bosch personality-led,
and I think if you can churn something out in a car park
in 15 minutes with just an iPhone and some car people have seen before,
like, you've got something a lot deeper than someone that relies on editing,
you know, blah, blah, blah, blah, blah, blah.
So if a brand is listening right now that might want to work with you,
because this is the bit that just blows.
Roll up, roll up.
This is just the bit that blows my mind.
And they hear, churn up in a car park,
film it on any old gaff, chuck out an iPhone.
If I was the brand, if it was my brand, I'd be thinking piss off.
So how do you turn that into I can actually deliver what I need to deliver for you?
I actually think that if you can make content that is low production
and is based on you and your audience are following for you,
you have a much better buy-in and a much stronger buy-in and a much greater ability
to sell product for a brand than someone that is reliant on high production values.
And I've seen it with my own stuff.
You know, I've built businesses based on just my audience with no marketing budget at all.
So I would say, you know, line up a load of content creators,
you know, some big ones, some small ones.
You say, here's an iPhone, here's 15 minutes,
go make an entertaining video about that.
A lot of them would falter because they don't have any gab there
or you put them on live somewhere, you know, you stick them on a stage with a microphone.
They're going to drop the ball because they're not wired like that.
So I do think there's definitely a better level of buy-in,
a lot of the time with people that are a bit more personality led.
And you know, it's not right for every single brand.
So, you know, some luxury brands, they probably don't want you bobbing around in a car park with an iPhone.
You know, which is strange really for a sec because you've,
I've also seen you pivot like a lot of people that'll be listening and watching this
into luxury watches and more luxury stuff.
So clearly it works.
I'm just trying to get to the bottom of understanding how and why it works.
So when I work with a nicer brand, we do higher production and we can go into that stuff.
It doesn't stop you from doing that and I can do the presenting stuff, the luxury stuff.
I can do that in my sleep.
That stuff I find a lot easier than just the kind of run and gun blog stuff.
And with that, I've still got my audience that have been watching me for years
and they've watched me build up and watched me put money into things
and put money into these luxury brands myself out of my own pocket.
And there's a lot more of kind of like 4D offering than, you know,
sort of superficial high production stuff that someone's not actively in that market
themselves as an individual.
I think it's, yeah, I see why the brands are in, but they give you a brief.
Some brands will say, you know, we don't want you making just random guff.
We want the sound to be good.
We want the angles to be good.
We want this shot, that shot, blah, blah, blah, blah.
It's all in the creative brief.
So and some brands, they say we want it to look organic.
We want it to be POV.
We want it to be shot on an iPhone.
Don't shoot it on a professional camera.
We want it to look like, you know, you've just kind of made off the cuff.
So it does, it does shift.
And I think we're seeing a movement from the luxury brands as well
into that more POV organic stuff.
So if you look at a lot of luxury brand socials now,
iPhone photography is massive.
They're going now back into that like the grainy like 90 stuff.
They're going back into the more like run and gun stuff.
So do you think there still could be a second wave on the kind of vlog style real content?
I hope so, because it's a lot easier.
But talking about a lot easier, talking about videos, and also I asked you
what videos you'd be most proud of.
Yeah.
I think it's a good question that if you were to sit down with your kid in the future,
and they've got to an age where they can understand everything,
and you're on the sofa, it's like, dad, I want to watch one of your videos.
Which one would you currently bring up?
There is a video of my brother and I, and unfortunately Archie Hamilton,
I'm joking, I love him, in my brother's turbo s in Monaco.
Driving around, he's put some stupid exhausts on it.
It's popping and banging and just causing the most amount of noise.
And we're just crying with laughter in the car.
It's just the funniest thing ever.
And I just think my brother and I at a mate of ours down in the south of France,
prattling around in cars, having the time of our lives.
Is the production any good?
No.
Is there a plot?
No.
Is anything achieved?
Does anyone learn anything from the video?
No.
But it's just guys having a laugh, and I think that epitomizes why I started the channel.
That sort of thing to have that sort of experience.
And to call that my job is crazy.
So yeah, I'd happily show my kid that.
They'd probably think their dad was an idiot, but they'd probably already clocked onto that.
When you were a kid, was life around you having a laugh?
Yeah, my parents were really, really good to my brother and I.
I think that it was quite centered around just tiring us out, basically.
We would get shoveled from wherever just to get us to...
Because we were just a nightmare, the pair of us, I think.
They'd probably be labelled these days our behaviour.
There would probably be a label put on it.
But yeah, back then we were just energetic, naughty.
So they were very, very focused on us.
We were very, very lucky.
We just got put around the place just tiring us out, football, tennis, whatever.
Want you to be anything in particular?
Nope.
They never said you need to be this, that, and the other.
You need to be an astronaut or archaeologist or anything like this.
We just want you to be decent people.
We want you to work harder.
We want you to be good to people.
That's it.
And if you have a good life, then great.
If you have fun, we don't care if you're rich.
We don't care if you're poor.
We just want you to be decent, hardworking, and ideally don't live under a bridge.
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including some of their very latest hoodies and t-shirts.
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So if you see something I'm wearing during the podcast,
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So what impact was it on you when you lost your dad?
I think my brother and I reacted in pretty much exactly the same when he went.
We just buried ourselves in work.
We were always hard workers.
We were always doing back-to-back jobs.
We'd always make sure we had two jobs on top of studying,
and we were always doing that.
But I think when he went, we just buried ourselves in work really.
We channeled the grief into fuel, just put the fuel on the fire and just said,
you know, we just get our heads down, do something that he'd be proud of.
And also add to that, a catalyst was also the realization
that you don't know how long you've got.
He was very, very sensible throughout his life,
and he was not saving for a rainy day,
but he was always focused on the fact that at one point,
he would be able to relax and be able to chill.
But just as he was coming to that point in his life
where he could think about slowing down and stopping working and blah, blah,
you know, he had six months of illness and he was gone.
So we now have that realization that you don't know how long you've got.
You get told it the whole time when you're younger,
but unless you see it firsthand, and obviously you have as well,
I don't know if you feel the same.
Like when people tell you, you know, you don't know how long you got left,
you're like, oh yeah, all right, whatever, I'm going to live to 80, 90.
But then when you see it firsthand, that actually in your 50s, in your 60s.
Even in your 20s these days, a lot of lads that've got their own businesses
and are under a serious stress are actually getting more heart attacks.
And there's some crazy figures around that going around at the moment.
Stress is...
About just how stress is such a killer even in young people.
And that's the one thing that really, really worries me, the stress thing.
Like I look after myself in every single aspect,
but and stress isn't one thing that I can say, Ben, sort the stress out.
So you can't just sort it out.
So if you're sat here now with the view on your life,
and you've got many things that you strive to achieve to get,
and you've got beautiful homes and a lovely partner and a healthy lifestyle,
but you are working, you're very stressed,
and you're working hard to keep the hamster wheel moving, as you said.
What's one thing that if you could have changed it in those,
I met Paul Wallace, become a content creator days,
and started peeling off on this journey,
what's one thing you're like, I just don't forget to do that,
if you could go back and tell yourself.
There's nothing that I would have done additionally,
but there are things that I just wouldn't have done.
So I probably wouldn't have invested so heavily in the property that I'd invested in.
I wouldn't have put the cash into that.
Really?
The stuff that, you know, the boggo, buy-to-let stuff,
I wouldn't have bothered with that.
Why?
It's just sucked up a huge amount of liquidity,
and it's not passive income.
Maybe I've done it wrong, and I'm pretty sure I have done it wrong,
but it's not passive income.
And with all the changes and the tweaks,
you know, little nibbles here, there and everywhere,
so the tax efficiencies and the increase in rights for renters,
which is great, I'm not having to go,
but just all these little things that, just being a landlord,
it's not passive income, and it's not even close to being passive.
Like, most weeks I've just got hell from one angle or another.
Some tradesmen ripping me off, or a tenant going batty about something.
I don't know, do you do any, like...
Yeah, I do, but I don't have them.
I'm very fortunate not to have them on mortgages.
Yeah.
So the only homes that I've got are ones that are owned outright
through the sale of our previous business.
No debt?
No, there's no debt in there.
And that is the rainy day fund, I also call it my mum fund,
because it's all for her.
So I do it in a completely different way,
because I can't actually understand how to make the buy-to-let thing work
in this day and age.
Difficult.
Yeah, B&B thing in certain areas, you can,
but I think the buy-to-let stuff now,
and obviously you can do like HMOs and whatever,
and sort of start partitioning places and packing people.
I don't want to do any of this sort of stuff.
So you also hate people?
I don't, yeah.
My experience with a lot of people has been pretty unpleasant.
Let's just get into that.
Did you hate people when you were like 21?
I'd like to clarify, I don't hate everyone.
Just, I would say 99.9 and I'm joking.
You just struggle with people, I don't hate people.
I've seen the worst in so many people,
and I now find it very hard to trust people.
I'm very cynical about people.
I don't, when I meet someone I don't know,
I don't think I hate you.
I just think, what are you after?
How are you going to screw me?
What is it now?
Don't you have a little say in?
It's like, prove you're not a...
I remember you telling me once that a car launched.
I'm not sure.
It's got some profanity in it,
but it's like everyone's a see you and tea until they're not a see you and tea.
Oh, I don't want to get you demonetised.
Are you got a bleep machine?
Do you still get demonetised if there's a bleep machine?
Yeah, see you next Tuesday until you prove otherwise, basically.
Do you still live by that?
I don't, and I think you live a very miserable existence
if you do assume that everyone is bad news.
I have a very, very sharp radar for see you next Tuesdays now.
But that just comes as a result of I'm old.
I've dealt with so many vile people,
and I think being in the social media space,
you must have seen it as well.
Now you've come from not being in social media.
The past five years, you're now on social media.
You must get so many people saying,
A, you got a bit of money and you got a bit of clout online.
They're after something.
And it's not always immediately obvious,
but they're always after something.
And then a lot of the time in the back of their mind,
there's always a bit of animosity as well.
You've got money, you've got a bit of clout.
There's always a little bit of a lot of these people that think
screw this guy.
And there's a bit of animosity there,
particularly if they've got a very standard job.
A lot of the time people don't fully respect
what goes on behind the scenes.
The people in social media,
they just see the flashy stuff above the surface.
And I get it, it's annoying.
It's inflammatory, some of it.
I'm not talking about what you do, some of what I do.
On the face of it, it's annoying.
But yeah, you've got those ingredients in there,
and now I just have a very, very keen eye on
why is this person talking to me?
What do they want?
What are they after?
How are they going to screw me?
Now, this one, this question is actually
just a bit of a personal one.
So I apologize to the audience
that they might not be able to relate.
Because I was in a situation where,
when I grew up, I was more fortunate.
I just couldn't help being in that situation.
I didn't even know.
I can't help the wound you fell out of.
I'm part of the time.
And I ended up in my dad's business,
and I was then able to very easily start an online store
off the back of that that I went and developed,
and it grew to be quite big.
And I was like, oh my God, how has this happened?
And I remember even one day dropping off some samples
to your house when I was still in that business,
that box that you asked me to collect 100 times over.
But there was always this thing
when I grew up watching you guys in the back of my mind,
because I, sorry if I've used the wrong words,
but I used to think that you guys were very derogatory
of anybody that had any opportunity or money
or the rest of it were in your younger days.
And I would see that as fuel and fire.
Because I think, well, I can't help where I grew up
and what I have.
But what I can do is graft like crazy
until those people have a mindset change to think,
oh, there is like a few of these guys that, yeah, okay,
fair enough, you had like an easier start.
But like, I mean, it is actually a graft place.
And I've used that as fire for so many years.
So you're only a chunk of your earnings then for being rude.
So prove that you can just go out and still be a good person
and build things off of hard work and who you are.
Versus the chance and opportunity you have.
Would you say your mindset shifted on that a little bit?
I think in the early doors of social media,
there were a lot of people that were,
I think they would be referred to as Nepos,
but I don't think Nepo is the right term.
Nepo is slightly different,
but basically rich kids that were just flexing online.
And using that to flog Gough.
And there was a lot of that around.
And with that, there was a lot of entitlement
and the attitudes that came with it.
And we're talking sort of 10 years ago on social media.
And some of that hasn't changed.
There's still a lot of rich kids.
And there's nothing wrong with being born into America.
Because, you know, we're all born in the UK.
We live in the UK.
We're already in the top percentage of humans
that are not only living right now, that have ever lived.
We are already, it doesn't matter who you're born to
in this country, you are still lucky compared to actually-
I saw something on LinkedIn about that this morning.
A huge, so it is on a siding scale.
So I'm not saying, you know, some of us are unlucky here
and some of us are lucky.
We're all lucky on our own way.
But it was the attitudes that came with it.
And I get that from your side that, you know,
you want to prove people wrong.
And actually, if you start with one X,
you can turn it into five X with a bit of graft.
And I know a lot of people that are born into insane wealth
that have completely squandered it.
And I would say that's the vast majority.
The vast majority of people that are born into amazing positions,
family businesses, whatever.
There's a saying, isn't there?
You know, the first generation of family business
is, you know, the ones that grow out.
The second generation is the one that ruins or something.
It usually goes in cycles.
Yeah, I'm the second generation, so I crap myself.
You had the pressure and the stress.
I think it's the third generation, isn't it?
Because they don't see the graft that went in at the start
and they're so far detached from the original graft
from the business and they've not actually had to learn anything
because by the time they've grown up,
everything's been delegated.
So they've actually learned nothing about the business.
It tends to be third generation that goes to pot.
Apparently, I wouldn't know.
I mean, yeah.
Well, will you know at some point,
is that now how different is your outlook
on what your life is going to be over the next 10 years
versus what if you were like in your 20s,
what you thought you'd be now?
I aimed and I didn't have a plan.
I aimed to retire by 30.
I didn't have a plan.
I was just in a day, you're thinking,
it was more I want to retire by 30.
I'm so bored of working already.
But no, my outlook shifted.
I never wanted to really get married.
It wasn't something that was on my bucket list.
I have to tick this box to have a successful life.
But I've got married because I really wanted to
and I'm very happy I did.
So things have shifted.
All I want now is just peace, quiet, dogs, wife and chill
and be able to wake up and choose what I do.
That's all I want.
Whether or not it's still working in this space,
choosing the deals I do, choosing the videos I film,
choosing the travel I get to go and do.
And I can say no without thinking,
I do have that two-day period free.
Let's go to the other side of the world.
So when do you gamble on getting rid of one of the cars
or something to unlock that sum that now allows that stuff to happen?
The cars are plan B. They're not in the business plan.
So you've got no current plan,
even though you've made a million quid out of the CGT,
it's not linked quid on paper.
Yeah, on paper.
You've got no plan to unlock that.
Because surely there's also a,
oh, maybe these are piqued are going to come down a bit,
not sure where these are going to go.
Maybe they'll still keep going and get your opinion on that.
But it is gambling a little bit as well at the same time, isn't it?
Yeah, and I think all of business is,
whether or not you get someone that sets up a business selling
flowers, they go and rent a warehouse,
they go and hire three members of staff, blah, blah, blah.
That's a gamble, you know.
You say to them, where's your business going to be in three years?
They hope it's grown.
But that's still a punt.
And I think putting your money in something tangible like that,
I can see it.
I can go and drive it.
I can sell it for something.
It's insured.
It's way less of a gamble than a lot of other things out there,
as far as I'm concerned.
And that particular genre of car, it's a 2006 car,
that demographic of buyers is growing.
Now, the 50s Ferrari, a bit more of a gamble.
You've got that demographic, which is shrinking.
But those 90s heroes, 2000 heroes, that market's growing.
So is the amount of content that I'm seeing around investment cars.
I've seen you've been doing stuff with autofolio,
and we get into the fact you've just got a Jag XJ, and why that is.
But what I see in your eyes when you start to talk about 2006,
this many miles where it's going,
what it's doing is actual genuine enjoyment,
has started to create content around investment cars pieces,
reignited an actual enjoyment for creating content.
Yes, it has.
Because I feel like I can really talk about how I feel,
and really go into the thought process behind buying these things.
And a lot of people get aggy when you talk about cars,
as a kind of a financial instrument.
And that's not the whole piece.
My far as rule to buying any of these cars, I have to love it.
That's the first brick in that kind of building.
That's the first thing.
And if that's not there, then I don't bother.
I have to love it.
But also, it has to make financial sense.
And it doesn't make financial sense.
I can't afford to do it.
I'm not there yet.
I haven't exited for 20 mil, 30 mil.
I can't just buy stuff that if it loses a few hundred grand,
who cares?
I care.
Like, I can't eat if that happens.
So I like explaining why I've bought stuff.
And it's basic economics as well, a lot of it.
So explain the CGT.
So the CGT, most of the audience are car lovers, aren't they?
They know what the Crea GT is about.
I just think any car that it was a moment in time,
or a last of its kind, or a first and last like the Crea GT is,
or a kind of a unicorn moment in a blue chip brand's history,
is always going to be a good bet.
You know, they say in luxury, you buy the icons.
So like the Crea GT is iconic.
Yes, you're probably going to be all right.
Porsche, it's going nowhere.
It's always been an amazing brand.
It's always going to be an amazing brand.
It's got so many elements that they're never going to do it again.
And it's just, it's got an audience of people that 2004,
when it first got sort of released,
those people grew up without on their wall.
They're what, in their 20s, 30s.
Once they get into their 40s and 50s,
they're going to start making that needle-moving chunks of money
and they're going to start thinking,
right, what did I grow up wanting?
What was the car when I was growing up?
Crea GT. Give me one of them.
And that's when they go crazy.
So if you look at their 40s,
they were dwindling around half a million, even cheaper.
They were sort of $600, $700, and they're like late 80s.
And now they've gone crazy because the people that grew up with those,
their 40s, 50 years old.
What's an F40 now?
Two and a half million quid.
When I bought my Crea GT, there was an F40 on the market.
It was a Scruffy one. It was $700, and I couldn't get there.
I couldn't get the finance done.
There was also an LFA for $300, and I tried getting the finance done
on that at the same time as the Crea GT,
just to buy them both at the same time.
And I struggled to get the lender-proofed even on the Crea GT.
I mean, actually, even on the Crea GT,
it was still give or take half a million quid thereabouts.
So I was on it.
I just didn't have the money to hoover up as much stuff as I wanted to.
And were you really excited because you thought that that moment in our time
was a time where it was like this little window between where they've gone
and then where they go in?
I must admit, I didn't see the Crea GTs going to where they've gone so quickly.
I think that it's even surprised me that the fact they have shot up.
I always knew they were going to be a good shout,
but I remember people telling me not to buy one.
They said they've made too many of them.
Don't buy one of those.
You know, they made less of them than F40s, and F40s are two and a half million quid.
And F40s built like a kit car compared to a Crea GT.
Crea GT will be around in 100, 200 years time.
F40s probably would have disintegrated.
So what's something that you wish you would have bought that you haven't?
Because a car for me, that when it was like business sale money,
I definitely had the thought of like,
instead of buying any other cars and like having fun with them and driving them,
do I just go out and buy a Bugatti Veyron for 600 grand?
That was like at my time because I thought,
is that going to be just a standard 16.4 gray and black?
Is that going to be like the next McLaren F1 in my head?
Like a needle moving car in 2006.
What's your opinion on that?
If you'd bought that, you would be in for, what, 100 grand?
150 grand of faff and admin and repairs and servicing by now.
It's cheaper and that's what's driven the values up now
because you can get other places to work on them.
And there are workarounds on all of these things now.
So you have to get into a car whilst that stuff's prohibitive
in the hope that that stuff changes whilst you have it.
So you have to deal with a bit of pain.
So the credit GTs, I remember people saying,
oh, a windscreen's a million pounds on that car
and you can't get this, you can't get that.
Now, you've got places like RPM Technique that will work on them.
All these extracurricular places that can work on a credit GT
and there's no bother at all.
And you can choose where you get serviced and whatever and it's all fine.
You need to get into a car whilst the servicing
and whatever is really expensive, it puts people off
and that to change whilst you're in it.
So Lafts, for example, Laft Ferrari,
they've had about a million quid jump recently
because Ferrari's announced a £10,000 a year warranty on the battery pack.
So the main concern with the Lafts was battery packs can go belly up.
It will cost 150 grand.
They're on back order for God knows how long.
Who wants a 150 grand bill and a car that's dormant for three months?
It's a fair play to Ferrari.
They've sorted that out.
It's a fair play to Ferrari and they've always been good with that
after sales with their cars and looking after their old cars
and keeping those residual values high because they've realised
Halo product, a rising tide carries all ships, right?
So their whole brand values brought up.
But you see the Lafts, they jumped a mil.
As soon as Ferrari announced that,
suddenly those people that thought, don't fancy 150 grand bill,
they're just thinking, 10 grand a year, fine.
What's that, 800 grand a month on a Laft?
Who cares?
I mean, so it's those things in the background,
you need to be sort of close to all that detail to make your decision.
So the Veyron, you'd still be quits in, but it wouldn't be the kind of...
But do you think if I sit here just to have a crazy opinion in the van and say,
I think that that's going to be a 20 million car in 10 years?
No, they make too many of them.
They make too many.
This will be a good clip in a few years time, won't it?
If it goes my way.
Well, everything's going to be 20 million pounds, isn't it?
Because inflation is so wild.
Like probably by the time this podcast is ended.
Not just that, but the fact that are you as excitable?
I'm certainly not about the stuff that's coming out now.
New cars.
No, but that is not because the stuff...
It's partly because I don't actually like it,
but it's also because I've gone through the chair
and I've been in and out of so many of these new cars.
Now I've finally honed in on what I like about cars and what I enjoy
and what it is that these things mean to me.
And it isn't the latest and greatest.
I've tried it and I had to try it to know that actually I don't care.
I don't want the latest slight marginal power gain and whatever.
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Because when I remember TGE buying satin blue 488 pistas with a yellow stripe...
I missed that car.
That was my favorite car I've ever had to use that.
When I remember moments like that in your journey,
lary, lary specs on stuff sometimes.
And now I sit here and if you'd have told me watching then
that you'd be doing a podcast with Tom in 10 years
and he'd just bought like a dark blue Jack X J220,
I'd be like, that's just absolute rubbish.
There's no chance he's done that.
It's like talk us through.
Have you always loved that or is this like the change in you?
Like you're going through a new way of loving God.
So as I've got older, more grumpy and more miserable,
yes, some of the stuff from my childhood is becoming more and more important.
And I've realized that what I love is design, provenance and not collectability,
but just unrepeatable, iconic stuff.
And that isn't happening so much anymore.
My brother and I, and this sounds like such a cliche and I promise I'm not lying.
My brother and I have a model X J220 that we had when we were kids.
My dad gave it to us.
It's a dark red one, but it's near enough, the same thing.
And it's at my mum's house still.
I meant to bring it to the video to film with the X Jango.
This is a model, but they were iconic things growing up.
And I think particularly the X J220, they are so, so, so undervalued.
And we can timestamp this, come back to this in five years.
I guarantee they're going to be well over a million quid, 100%.
And so what roughly are they now?
Half a mil, if that.
I reckon he's pushing up prices a bit.
I'll let it, yeah, is it if that?
I know what he's like.
Got on Lakeside Classics, there's a green one on there for 550.
So how do you monetize that knowledge?
Let's talk about that for a second.
Let's just, because we're going to get back to this,
because this is just the most enriching brain conversation
when you can get nerdy about cars.
But how do you turn that love, that passion,
and then being able to create the content creation
into part of your monthly like,
okay, I can actually make a bit of money out of this,
because I've seen you doing stuff with Autofolio, right?
He shot the success, Ari.
I love his videos.
I love his posts atop of my feed nearly every single time.
Love it.
Yeah.
So I spent years and years people asking me,
what car shall I buy?
Shall I buy a 458?
Shall I buy a 488?
Shall I buy a McLaren or whatever it is?
What's going to lose me the least value?
Because I think there's a misconception that people that
have money, also, they got there because they like keeping it,
and they like not doing stupid things with their money.
So even if they got a lot of money,
they still don't want to buy something
that loses them a load of cash.
And I don't think it matters really how much you've got
on the whole from what I've seen
towards the attitude of these people,
like they want to put their money into something
that they're not going to do their balls on.
I think that's human nature.
I think that's just sensible.
So I just get questions and questions,
years and years and years of,
shall I buy this?
Shall I buy that?
Is this going to go on value?
Is that going to lose money?
Well, I'm just guessing.
These are the reasons behind my guess.
Go wild.
And I saw Autofolio bring out this information product.
And obviously, London Muscle, that was an information product.
That is an information product.
And they're fantastic because you can sell them worldwide.
You can sell an infinite amount of them
with no extra workforce.
It's not a money printer,
but you see now with people sending courses, right?
People have worked out that you sell
selling information products.
It's perfect.
You don't have postage.
There's nothing.
It's just digitally automatically sent out.
And in the back of my mind, I was like,
I need to release an information product
about cars and blah, blah, blah.
But it's on the to-do list, which never gets touched.
And then Autofolio started doing their thing.
So I reached out to Harry and I knew his dad actually.
I said, let's do something.
I can just create a whole guide
surrounding what I've bought, what I've sold,
bought and sold prices of every single car,
like Laid Bear in this product,
which is actually a bit scary.
I've never actually listed all out what I've bought and sold
and how much I've lost and made on stuff.
Do you have to be careful giving the perceived financial advice?
I know you've got a background in law,
which definitely helps.
Yeah, for sure.
I imagine it helps.
But surely that's a little bit of hot water
because my friend Adam works at Bonham's cars on love.
I know you know Adam Rose.
And he drives loads of stuff from Bonham's.
And he has to be so careful what he tells people that come in
when they say, so you're telling me this is going up in value.
He's like, no, I'm telling you that I like this
and that it could go up in value.
My personal opinion is that it'd go up in value.
But I can't tell you it's going to go up in value.
So I've been very careful in this guide to say,
this is why I think these things will go up in value,
these specific cars.
This is why I think these things are under value.
These are the usual things that make these cars jumping value.
My guess is that they will.
And I've put my own money into them and I'm waiting to see.
So if you think this sounds logical, hop in.
If you don't, don't.
Things can go up and down.
Go figure.
But yeah, in terms of calling things like financial instruments
and saying this is something that you will make money on
and this is a financial product, you do need to be,
you do need to be a bit careful.
So let's just talk about the levels of like the amounts of money
that those cars are that make up that document
to see whether it's actually possible for the layman
that loves cars to actually move a needle and make some money.
So because they might just look at the stuff you've got
and go, I got a million pound Grera GT.
Like he's in Joe McCary buying a classic Ferrari that's staying.
Yeah, it's not related.
Way beyond my league.
It's so beyond like even financing a 5.7 C McLaren
or something like that.
It's unbelievable.
So talk me through like, and we don't mean individual cars
and not advice, but just roughly if you add 30 grand,
60 grand, 90 grand, 150 grand, 200 grand,
like the auto trader jumps when you're searching for cars,
what the sort of things are that you'd be thinking,
yeah, that's cool that move a needle.
So in the guy, we've got stuff for every price point,
including even if you've only got like 500 quid.
Shuck into a car.
We've worked with a car crowd.
I know, do you know a car crowd?
Yeah, I've heard of them.
It's that fractional ownership of investable cars.
So you can get in.
You can get your piece of whatever it is.
So they've had stuff like Ford GT40s, 996 GT3 RSs,
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