"It's Like a Wingman": The Sales Intelligence Tool Closing the Gap Between Your Worst and Best Reps | Jay Ku, Founder of HeyGreenlight
About this episode
Jay Ku, founder of HeyGreenlight, shares how his sales intelligence tool transforms dealership lead management by providing rich consumer data and personalized sales strategies. The platform, called Wingman, acts like a sales coach, guiding reps on when and how to engage leads, leveling the playing field between new and veteran salespeople. Jay highlights real-world examples of how Wingman personalizes customer interactions, from recommending parking spots to matching music preferences, enhancing the buying experience. The conversation also touches on the role of AI in augmenting human sales skills rather than replacing them.
What if your newest salesperson could perform like your best one every single time?That's not a hypothetical. That's what Jay Ku, founder and CEO of Hey Greenlight, is actually building. And after sitting down with him at NADA, I have to be honest with you, this one stuck with me.Jay spent years at TrueCar meeting with people representing thousands of dealerships, and he kept running into the same two problems. Salespeople had no idea who their leads actually were beyond a name and a phone number. And turnover was burning through training budgets faster than anyone could keep up. So instead of complaining about it, he built something.In this episode we get into how Hey Greenlight pulls 25 plus data points on incoming leads, income, credit, garage data and uses that to build a personalized sales strategy for each one. We're talking about what to text, what to say on the phone, when to call, and even something as specific as which side of the lot to park the car on so the paint catches the afternoon sun just right when the customer shows up.We also get into the AI conversation and I'll be straight with you, I pushed on this because I didn't want to just nod along and confirm my own bias. Jay's take on where AI is genuinely useful versus where it becomes a crutch is one of the more grounded perspectives I've heard on the show. He makes the case that booking appointments and answering questions is table stakes, and the real opportunity is in helping people connect.That's the thread that runs through the whole conversation. Tech enabled, human delivered. And Jay makes a compelling argument for why that's not just a feel good idea but actually a smarter business decision.If you've ever watched a great salesperson work a room and thought "how do I bottle that" hit play.Timestamps00:00 Intro00:48 Why Hey Greenlight01:28 Two Dealership Problems02:51 Data Enriched Leads03:30 Wingman Sales Coaching06:03 Personalized Prep Examples07:31 Question Based Selling09:55 AI Debate Human First13:45 Connection Still Matters17:52 Scoring and Accountability18:44 Operational Efficiency Wins20:28 How to Connect and Wrap21:05 Podcast Outro
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