Jan. 6, 2026 | CES kickoff; Nissan dealer chief on profitability
About this episode
Coverage of CES kicks off with insights on the latest automotive tech trends, highlighting a strong focus on AI and autonomous vehicle technologies. Toyota's response to political turmoil in Venezuela and mixed signals in the U.S. auto market are discussed, revealing challenges and opportunities for manufacturers. Nissan's dealer advisory board chair, Mike Rezzi, shares strategies to boost dealer profitability, emphasizing the need for compelling new products and marketing support. The conversation underscores the importance of dealer confidence and the impact of market dynamics on sales and profitability.
CES festivities get underway in Las Vegas. Nissan Dealer Advisory Board chair Mike Rezi discusses the brand’s plan to lift dealer profitability to 3 percent by end of fiscal 2026 — and why fresh product is critical to hitting that goal. Plus, Toyota and Honda post mixed December results as the U.S. market shows signs of slowing.
Chrysler
"...Nissan and Chrysler Dodge Jeep Ram tied for least trusted, with 64 percent of dealers saying they have zero confidence in them."
Chrysler is a car brand from the United States that makes various vehicles, including family-friendly minivans.
Chrysler is an American automobile brand known for its cars and minivans, and is part of the larger Stellantis group.
Lexus
"...Toyota and Lexus top the trust rankings."
Lexus is the luxury brand of Toyota, making high-end cars that are very comfortable and packed with features.
Lexus is the luxury vehicle division of Toyota, known for its high-quality cars that offer comfort and advanced technology.
Toyota
"...Toyota and Lexus top the trust rankings."
Toyota is a well-known car company from Japan that makes reliable cars like the Camry and Corolla.
Toyota is a leading Japanese automotive manufacturer known for its reliable and fuel-efficient vehicles, including the popular Camry and Corolla.
robot taxi tech
"There's going to be a focus on a lot of autonomous vehicle tech and robot taxi tech. AI enabled in vehicle experiences like digital cockpit and infotainment."
Robot taxi tech is the technology behind self-driving taxis that can pick you up and take you places without a driver. They use special technology to find their way around just like regular taxis do.
Robot taxi technology involves self-driving cars that can transport passengers without a human driver. These vehicles use advanced sensors and AI to navigate city streets and pick up passengers on demand, similar to traditional taxi services but fully automated.
autonomous vehicle tech
"There's going to be a focus on a lot of autonomous vehicle tech and robot taxi tech. AI enabled in vehicle experiences like digital cockpit and infotainment."
Autonomous vehicle tech is technology that helps cars drive themselves without needing a driver. It uses cameras and sensors to understand the surroundings and make decisions like when to stop or turn.
Autonomous vehicle technology refers to systems that allow vehicles to navigate and drive themselves without human intervention. This includes various sensors, cameras, and artificial intelligence algorithms that work together to perceive the environment and make driving decisions.
infotainment
"AI enabled in vehicle experiences like digital cockpit and infotainment. And I do think that there's going to be a continuing conversation around hardware consolidation."
Infotainment is the system in cars that provides entertainment and information, like music, GPS navigation, and phone connections, usually controlled by a screen.
Infotainment refers to the integrated system in vehicles that combines information and entertainment features. This includes navigation, music, phone connectivity, and other multimedia functions, often controlled via touchscreens or voice commands.
digital cockpit
"AI enabled in vehicle experiences like digital cockpit and infotainment. And I do think that there's going to be a continuing conversation around hardware consolidation."
A digital cockpit is a car's dashboard that uses screens instead of regular dials and gauges. It shows information like speed and navigation in a modern, easy-to-read way.
A digital cockpit refers to a modern vehicle interior that features digital displays and interfaces, replacing traditional analog gauges. It often includes touchscreens and customizable layouts to enhance the driver's experience and provide information in a more engaging way.
hardware consolidation
"And I do think that there's going to be a continuing conversation around hardware consolidation and what needs to happen to really enable the software to find vehicle."
Hardware consolidation is when car manufacturers try to use fewer parts in their cars to make them lighter and cheaper. It helps them add more advanced technology without needing more space.
Hardware consolidation refers to the process of reducing the number of physical components in a vehicle's system to streamline production and improve efficiency. This can lead to lighter vehicles and lower costs while integrating more advanced software capabilities.
Hyundai
"...Hyundai has a pretty significant presence, both automaker and Hyundai Mois for parts."
Hyundai is a car company from South Korea that makes many types of vehicles, including cars and SUVs. They are known for providing good value and have a strong warranty program.
Hyundai is a South Korean automotive manufacturer known for producing a wide range of vehicles, from compact cars to SUVs. The brand has gained popularity for its value, warranty offerings, and advancements in technology.
BMW
"...in addition to that, BMW has a pretty significant presence at the show."
BMW is a well-known car company from Germany that makes luxury vehicles. They are famous for their sporty cars that offer a great driving experience.
BMW, or Bayerische Motoren Werke, is a German luxury vehicle manufacturer known for its performance-oriented cars and motorcycles. The brand is recognized for its engineering excellence and driving dynamics.
EVs
"...the tech conversation, as the federal government takes away its previous support for EVs, consumer incentives,..."
EVs stands for electric vehicles, which are cars that run on electricity instead of gasoline. They are considered better for the environment because they produce fewer emissions.
EVs, or electric vehicles, are cars that are powered entirely or partially by electricity instead of traditional gasoline or diesel engines. They are often seen as a more environmentally friendly alternative to conventional vehicles.
software-defined vehicles
"...three parallel and intertwined tracks of innovation. It was EVs, autonomous vehicles, and software-defined vehicles."
Software-defined vehicles are cars that use a lot of computer software to operate. This means they can get updates and new features through the internet, similar to how your phone works.
Software-defined vehicles are cars that rely heavily on software for their functionality, including features like infotainment systems, navigation, and even driving dynamics. This trend allows for over-the-air updates and enhanced customization.
autonomous vehicles
"...three parallel and intertwined tracks of innovation. It was EVs, autonomous vehicles, and software-defined vehicles."
Autonomous vehicles are cars that can drive on their own without needing a person to control them. They use technology like cameras and sensors to see and understand their surroundings.
Autonomous vehicles are cars that can drive themselves without human intervention, using a combination of sensors, cameras, and artificial intelligence to navigate and respond to their environment.
electric powertrain
"...is still an advantage to an electric powertrain enabling all of these electric systems,..."
An electric powertrain is the system in an electric car that provides power to make it move. It includes the motor and battery that work together to drive the vehicle.
An electric powertrain refers to the components that generate power and drive an electric vehicle, including the electric motor, battery, and associated electronics. It is essential for the operation of EVs and hybrids.
Nissan Rogue
"...y, the revamped Nissan One program, and why a new rogue is critical to the brand's future. Here's a piec..."
The Nissan Rogue is a type of car called a crossover SUV, which means it's a mix of a car and an SUV. It's known for being roomy and good on gas, making it a popular choice for families and people who need extra space.
The Nissan Rogue is a compact crossover SUV that has gained popularity for its spacious interior, advanced safety features, and fuel efficiency. Its recent revamp is significant for Nissan as it aims to strengthen its position in the competitive SUV market and attract a broader customer base.
Nissan Frontier
"...are working fine. There are opportunities on the frontier that they're still exploring. And it's not about ..."
The Nissan Frontier is a smaller truck that can carry heavy loads and is great for outdoor adventures. It's built to be tough and reliable, which makes it a good option for people who need a vehicle for work or play.
The Nissan Frontier is a midsize pickup truck known for its ruggedness and off-road capabilities. It's often discussed in the context of its reliability and versatility for both work and recreational use, making it a solid choice for those needing a durable vehicle.
Nissan Pathfinder
"...the pathfinder is doing extremely well. The kicks and center have been impacted by the tariffs..."
The Nissan Pathfinder is a larger SUV that can carry more people and gear. It's good for families and those who like to go on trips or adventures.
The Nissan Pathfinder is a midsize SUV known for its spacious interior and off-road capabilities. It has evolved over the years to offer more comfort and technology features, appealing to families and adventure seekers alike.
Nissan Kicks
"...the kicks and center have been impacted by the tariffs. Obviously, so they lost a little bit of momentum..."
The Nissan Kicks is a small SUV that's easy to drive around town. It's stylish and affordable, making it a good choice for city dwellers.
The Nissan Kicks is a subcompact crossover SUV that emphasizes style, efficiency, and affordability. It is designed for urban driving and offers a range of tech features to enhance the driving experience.
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