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Janis Showers: The Most Overlooked Profit Center in Your Dealership | BDC | Ep. 674

Janis Showers: The Most Overlooked Profit Center in Your Dealership | BDC | Ep. 674

The Dealer Playbook Aug 21, 2025 33 min
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About this episode

Janice Showers, founder of CarGirls, discusses the often overlooked importance of effective communication in dealerships, particularly through phone interactions. She highlights the challenges faced by dealership staff in handling calls and the need for better training to enhance customer experience. The conversation delves into the role of Business Development Centers (BDC) in retaining customers and maximizing profits, emphasizing the significance of human connection over AI solutions. Showers shares insights on preparing for customer appointments and fostering a team-oriented atmosphere to improve service delivery.

Topics: customer retention phone communication business development centers training staff human connection lease renewals customer experience team dynamics AI in dealerships service preparation
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Technical Too Afraid to Ask
Car

Ford Explorer

"...r. It's been six years, maybe they don't want the Explorer, you know, a Bronco Sport will do for them. So le..."
Car

Ford Bronco Sport

"..., maybe they don't want the Explorer, you know, a Bronco Sport will do for them. So let's pull the car out and h..."
Car

Dodge Ram

"...was pulling out the old Dodge truck before it was Ram, the old binder. Let's go to here and let's start..."
3 cars featured

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