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Kevin Harvick Interview

Kevin Harvick Interview

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About this episode

Kevin Harvick’s Happy Hour spotlights Harvick’s path from go-karts and late models to major NASCAR milestones, including how “When you win the Daytona 500, that's as big as it gets in our sport.” The conversation covers Hall of Fame respect and his 2027 induction announcement, plus career highlights like winning all four Crown Jewel events and his early series progression. Harvick also reflects on team dynamics, sponsorship and branding shifts, and what track prestige—especially Phoenix and the Brickyard—has meant to him.

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Topic

NASCAR Hall of Fame

"And I think that when you talk about the NASCAR Hall of Fame, it's all about, you know, the respect of the folks that have already been inducted into the Hall of Fame..."

The NASCAR Hall of Fame is NASCAR’s way of honoring the biggest names in the sport. If someone gets inducted, it means they had a major, award-worthy career.

Topic

Cup Series

"Kevin has 60 Cup Series win championship in the Cup Series in 2014."

The Cup Series is NASCAR’s main top-level racing series. So when they talk about Cup wins or championships, it’s the biggest stage in NASCAR.

Topic

Crown Jewel events

"Won in all four Crown Jewel events in NASCAR. Daytona, Charlotte, Indianapolis, and Darlington."

“Crown Jewel” events are NASCAR’s biggest, most important races. Winning them all is hard because you have to be great across multiple tracks and situations.

Place

Darlington

"Won in all four Crown Jewel events in NASCAR. Daytona, Charlotte, Indianapolis, and Darlington."

Darlington is a well-known NASCAR track in South Carolina. It’s tough to race well there, so winning at Darlington is a big accomplishment.

Place

Indianapolis

"Won in all four Crown Jewel events in NASCAR. Daytona, Charlotte, Indianapolis, and Darlington."

Indianapolis is home to a legendary race track that hosts big NASCAR events. Winning there carries a lot of prestige because the track is so famous.

Place

Charlotte

"Won in all four Crown Jewel events in NASCAR. Daytona, Charlotte, Indianapolis, and Darlington."

Charlotte is a major NASCAR racing area in North Carolina with a big, well-known speedway. It’s one of the tracks drivers really want to win at.

Brand

O'Reilly Auto Parts

"A two-time O'Reilly Auto Parts champion."

O’Reilly Auto Parts is a company that sells car parts. In NASCAR, their name is attached to a championship award, so “O’Reilly Auto Parts champion” means the driver won that sponsored championship.

Topic

NASCAR's three national series

"And across NASCAR's three national series, it combined 121 wins."

NASCAR runs multiple major racing series. “Three national series” means the main top-tier NASCAR competitions, and adding wins across them shows a driver’s broad success.

Car

Buick Grand National

"...rts, winning seven national championships and two grand national championships. What do you remember, though, from..."

The Buick Grand National is a high-performance car made by Buick. It was designed to be quick and competitive, and it’s remembered for winning in racing. That’s why it comes up when people talk about championship cars from that time.

Term

late model

"High school you started racing late models. [379.7s] At what point did you think like maybe I can make this a career?"

A “late model” is a race car used at local short tracks. It looks like a regular car, but it’s built and set up specifically for racing.

Car

Chevrolet 55 Chevrolet

"...he race car in the garage. And he had bought this 55 Chevrolet for me, for us to restore and build. He took me o..."
Part

right front fender

"So the next year we tore off one right front fender and I don't know how many races we won of the season races and won the championship."

The “right front fender” is the outer panel above the front tire. If it gets torn off in a race, the car can be damaged and usually needs repairs before the next event.

Brand

Goodwrench

"and I don't know that the Goodwrench brand ever really internally accepted me driving that car... one of my biggest goals was to get that brand off the car"

Goodwrench is a sponsorship brand tied to car service/maintenance. Harvick is saying he didn’t feel like the sponsor wanted him driving the car, and that affected his relationship with the team and branding.

Brand

Reese's brand

"We had a great relationship with the Reese's brand that had started and so you started to see those brands start to change"

Reese’s is a candy brand. In NASCAR, brands like this can sponsor drivers and show up on the car, and Harvick is talking about how that sponsorship relationship changed.

Term

branding

"and then because it was, from the brand standpoint, [1919.1s] I wasn't Dale Earnhardt, right? ... [1983.4s] okay, when do we start to migrate to change the marketing"

Branding is how the team and driver are shown to the public—colors, logos, and the overall image. In NASCAR, that can influence what the car looks like and how it’s marketed.

Term

paint scheme

"and it had the paint scheme [1964.9s] so it still had the slope of the three in it."

A paint scheme is the car’s exact look—what colors and graphics it has. In racing, it’s not just for style; it also helps people recognize the team and sponsors.

Concept

migrate to change the marketing

"And it was a really difficult time to decide, [1983.4s] okay, when do we start to migrate to change the marketing [1987.5s] and make it so that it was your car?"

This describes a planned shift in how a driver/team is marketed—moving from one established identity to a new one. In racing terms, it often means changing the car’s visuals, messaging, and sponsor presentation so the car feels like the current driver’s “own” brand.

Topic

Daytona 500

"but when you win the Daytona 500 [2147.8s] that's as big as it gets in our sport [2149.6s] and we've had that one"

The Daytona 500 is NASCAR’s biggest race. It’s the one most drivers dream of winning, so it’s a huge deal for a career.

Term

Harley J Earl trophy

"and put your name on that Harley J Earl trophy [2175.4s] next to just the legends"

That’s the trophy awarded to the winner of the Daytona 500. It’s a named award that adds extra prestige to winning the race.

Topic

crown jewel wins

"one of many crown jewel wins [2179.1s] so that's Daytona I want to go to Phoenix"

“Crown jewel” means the biggest, most important wins. In NASCAR, it usually refers to the most prestigious races.

Place

Phoenix

"so that's Daytona I want to go to Phoenix [2183.9s] because it became a defining racetrack in your career [2186.7s]"

They mean the NASCAR track in Phoenix. The host is asking why Harvick seemed to do so well there compared to other places.

Term

flat tracks

"on the flat tracks at RCR [2202.5s] and you know you look at Loudon"

“Flat tracks” means NASCAR ovals that aren’t as steeply banked. That changes how the car turns and how hard the tires work in the corners.

Place

Loudon

"and you know you look at Loudon [2204.4s] and you look at Phoenix [2205.6s] and you know we probably"

Loudon is shorthand for New Hampshire Motor Speedway in Loudon, New Hampshire, which hosts NASCAR events. It’s known as a road-course-style oval layout compared with other tracks, so teams often adjust braking points, tire strategy, and handling balance differently.

Term

Southwest Tour car

"I raced my Southwest Tour car there [2215.2s] I raced our family truck there [2217.0s] raced the Winston West car there"

The Southwest Tour was a regional racing series. Harvick is saying he started out racing there, which helped him learn how to race and get better before bigger opportunities.

Term

truck

"I raced my Southwest Tour car there [2215.2s] I raced our family truck there [2217.0s] raced the Winston West car there"

Here “truck” means NASCAR’s pickup-truck race cars. He’s saying he raced those too, not just the other types of stock cars.

Term

Winston West car

"I raced our family truck there [2217.0s] raced the Winston West car there [2219.2s] so you know that was always a place"

The Winston West was a regional NASCAR series, mostly for West Coast racing. It was like a stepping-stone series where drivers built experience before bigger national races.

Topic

Copper Classic

"I mean that was kind of our [2228.4s] the Copper Classic and those races where you got to be [2231.3s] around the cup cars at the end of the year"

The Copper Classic is a specific NASCAR race weekend. Harvick is saying it was a big deal for West Coast drivers because it helped them get noticed.

Term

cup cars

"the Copper Classic and those races where you got to be [2231.3s] around the cup cars at the end of the year [2233.3s] that was just a that was a big deal"

“Cup cars” means the top NASCAR race cars in the Cup Series. Being around them usually means you’re close to the best teams and the highest level of competition.

Term

bush cars

"we always raced [2250.3s] the truck and [2251.7s] bush cars and whatever"

“Bush cars” is an older nickname for the NASCAR series that’s now the Xfinity level. He’s saying he raced those cars too, along with trucks and other series.

Place

brickyard

"Phoenix was definitely a special place for you [2342.8s] so too was the brickyard that races [2344.4s] in too far away coming up this summer"

“Brickyard” is what NASCAR fans often call the Indianapolis Motor Speedway. It’s one of the most prestigious places to win in racing, so drivers treat it like a big deal.

Person

Jamie Mcmurray

"I hate the fact that Jamie Mcmurray [2361.8s] got the one in 2010 [2362.9s] I felt like that was definitely one"

Jamie McMurray is a NASCAR driver. Kevin Harvick is talking about McMurray winning an Indy 500 in 2010, and how that felt like one that “got away.”

Brand

Stewart Haas

"at RCR [2372.2s] we're really at [2373.9s] at Stewart Haas as well"

Stewart Haas is a NASCAR racing team. Teams like this help prepare the cars and strategy, and they’re a key reason drivers can chase big wins.

Brand

RCR

"at the end but [2366.8s] at RCR [2372.2s] we're really at"

RCR stands for Richard Childress Racing, which is a NASCAR team. Different teams support the driver in different ways, including preparing the car for big races.

Topic

Indy 500

"because it is the brickyard and it is Indy [2383.0s] you know that's as close [2384.1s] as I came to living out my childhood dream ... [2397.8s] wanting to be at the Indy 500 [2400.0s] and be successful"

The Indy 500 is a famous 500-mile race in Indianapolis. It’s a big deal in racing, and winning it is considered a major achievement.

Person

Rick Mears

"because I grew up [2388.2s] in Bakersfield California Rick Mears fan [2390.1s] if you didn't root for the Mears gang"

Rick Mears is a famous racing driver, especially known for Indy 500 success. Kevin Harvick says he grew up cheering for him, which explains why the Indy 500 matters so much to him.

Car

Porsche 911

"our sport can do that we did that after 9-11 over the week after 9-11"

The Porsche 911 is a sports car made by Porsche. It’s known for being fast and fun to drive, and it has a long history. People bring it up when talking about performance and what cars can accomplish.

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